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PENGARUH KUALITAS PRODUK, CITRA MEREK, DAN AFTER SALES TERHADAP MINAT BELI ULANG (REPURCHASE INTENTION) PADA PT. NORD DRIVESYSTEMS INDONESIA TANGERANG SELATAN Tino, Tino; Fadillah Fadillah
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Vol. 3 No. 1 (2026): JURNAL AKADEMIK EKONOMI DAN MANAJEMEN 
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jaem.v3i1.9225

Abstract

The purpose of this study is to determine the effect of Product Quality, Brand Image, and After-Sales Service on Repurchase Intention among customers of PT NORD Drivesystems Indonesia. This research employed a quantitative method. The sampling technique used was simple random sampling with a total sample of 85 customers of PT NORD Drivesystems Indonesia. Data analysis techniques included validity testing, reliability testing, classical assumption testing, regression analysis, correlation coefficient analysis, coefficient of determination, and hypothesis testing. The results show that Product Quality has a significant effect on Repurchase Intention with a coefficient of determination of 22.5%, and the hypothesis test indicates that t-count > t-table (4.234 > 1.989). Brand Image also has a significant effect on Repurchase Intention with a coefficient of determination of 45.9%, and the hypothesis test shows that t-count > t-table (5.172 > 1.989). After-Sales Service has a significant effect on Repurchase Intention with a coefficient of determination of 42.8%, and the hypothesis test shows that t-count > t-table (4.924 > 1.989). Simultaneously, Product Quality, Brand Image, and After-Sales Service have a significant effect on Repurchase Intention, as indicated by the regression equation Y = 11.107 + 0.008X₁ + 0.394X₂ + 0.343X₃. The coefficient of determination is 52.9%, while the remaining 47.1% is influenced by other factors. The hypothesis test shows that F-count > F-table (30.326 > 2.720).
Pengaruh Social Media Dan Word Of Mouth Terhadap Repurchase Intention Pada Barbershop Wika Haircut & Shave Di Depok Zulnawika Zulnawika; Fadillah Fadillah
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Vol. 3 No. 1 (2026): JURNAL AKADEMIK EKONOMI DAN MANAJEMEN 
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jaem.v3i1.9227

Abstract

To determine the influence of Social Media and Word of mouth partially and simultaneously on Repurchase Intention at the Wika Haircut & Shave Barbershop in Depok. The research used a quantitative method, a population of 4,760 customers in 2024 with a sampling technique using Taro Yamane 10%, so the sample was 98 respondents. It can be concluded that the results of the calculation of the t-test value of the Social Media variable (X1) with a t count of 5.333 and a significance of 0.000. Because the t count is greater than the t table (5.333> 1.984) and the significance is less than 5%, Ha is accepted and H0 is rejected, it can be stated that Social Media (X1) has a significant effect on Repurchase Intention (Y). There are results of the calculation of the t-test value of the Word of mouth variable (X2) with a t count of 6.828 and a significance of 0.000. Because t count is greater than t table (6.828 > 1.984) and significance is less than 5% (0.000) then Ha is accepted and H0 is rejected, it can be stated that Word of mouth (X2) has a significant effect on Repurchase Intention (Y). Based on the results of the analysis on the ANOVA test, the F count value is 75.688 while F table ( 0.05) for n = 95 is 2.70. So F count > from F table ( 0.05) or 75.688 > 2.70, with a significant level of 0.000 because 0.000 < 0.05, it can be said that Social Media (X1), Word of mouth (X2) and together have an effect on Repurchase Intention (Y).    
Kahoot-Based Play Learning to Improve Students’ Interest in Islamic Religious Education: A Classroom Action Research Fadillah, Fadillah; Jamilah, Sri; Irwan, Irwan
Journal of Islamic Education Students (JIES) Vol. 6 No. 1 (2026): Inpress
Publisher : Universitas Islam negeri Mahmud Yunus Batusangkar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/jies.v6i1.16727

Abstract

Students’ learning interest in Islamic Religious Education (PAI) often tends to be low when the learning process is dominated by conventional teaching methods that provide limited interaction and engagement. The integration of digital learning media and play-based learning approaches is considered a promising strategy to create more engaging and participatory classroom environments. This study aims to analyze the implementation of the Kahoot application based on play-based learning to improve students’ learning interest in Islamic Religious Education. This research employed a Classroom Action Research (CAR) design involving 35 students of class XI.4 at State Senior High School 4 Bima City, West Nusa Tenggara, Indonesia. Data were collected through participatory observation, open-ended interviews, and documentation. The findings show that the integration of Kahoot with play-based learning strategies significantly increased students’ participation and engagement in PAI learning. Participation increased from 20% in the pre-cycle stage to 77.14% in Cycle I, although it decreased to 62.86% in Cycle II due to technical constraints and student absenteeism. Overall, the learning process became more interactive and students showed greater enthusiasm toward the subject. Therefore, the implementation of Kahoot-based play learning can support the improvement of students’ learning interest in Islamic Religious Education. Future learning practices are recommended to strengthen technological infrastructure and classroom management to optimize the effectiveness of digital game-based learning.
Masalah Sosial dalam Dwilogi Novel Kelir Slindet dan Telembuk Karya Kedung Darma Romansha (Tinjauan Sosiologi Sastra) Kevin, Kevin; Fadillah, Fadillah; Zurmailis, Zurmailis
Puitika Vol. 17 No. 2 (2021)
Publisher : Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/puitika.17.2.36-45.2021

Abstract

Penelitian ini membahas masalah sosial yang terdapat dalam Dwilogi novel Kelir Slindet dan Telembuk Karya Kedung Darma Romansha dengan menggunakan tinjauan sosiologi sastra. Dalam penelitian ini dipaparkan beberapa bentuk masalah sosial yang ada di dalam Dwilogi novel Kelir Slindet dan Telembuk Karya Kedung Darma Romansha dan faktor-faktor yang menyebabkan terjadinya masalah sosial tersebut. Landasan teori yang dipakai dalam analisis penelitian ini adalah teori Alan Swingewood tentang karya sastra merupakan refleksi sosial. Untuk memudahkan dalam menganalisis secara sosiologi, penelitian ini menggunakan analisis intirnsik yaitu menganalisis tokoh, latar, alur dan tema.Dari penelitian yang telah dilakukan, penulis menyimpulkan bahwa dalam Dwilogi novel Kelir Slindet dan Telembuk terdapat permasalahan sosial yaitu: disharmonis keluarga, masalah kemiskinan, prositusi dan sex bebas, pelanggaran terhadap norma masyarakat, kejahatan atau kriminalitas dan pemerkosaan. Faktor yang menyebabkan terjadinya masalah sosial tersebut diantaranya: Cinta tidak direstui, pertengkaran keluarga, kurangnya lapangan pekerjaan, tidak bertanggungjawab, tidak bisa mengontrol diri dan himpitan ekonomi.
Transformasi Makna dalam Naskah Penjual Bendera karya Wisran Hadi: Analisis Intertekstual Julia Kristeva Muhammad, Fhadil; Zurmailis, Zurmailis; Fadillah, Fadillah
Puitika Vol. 17 No. 2 (2021)
Publisher : Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/puitika.17.2.85-98.2021

Abstract

Transformasi dalam konteks karya sastra merujuk pada pergantian wujud dari satu teks ke teks yang lain. Transformasi di dalam teks disusun layaknya kutipan mozaik. Teks merupakan penyerapan serta transformasi dari teks yang lain. Penelitian ini bertujuan untuk mendeskripsikan transformasi makna yang terjadi dalam naskah Penjual Bendera karya Wisran Hadi. Penelitian ini menggunakan teori intertekstualitas yang digagas oleh Julia Kristeva. Dalam penelitian ini, pada naskah Penjual Bendera karya Wisran Hadi terdapat teks sosial dan kesejarahan masyarakat indonesia. Ada dua langkah dalam menemukan ideologeme melalui analisis suprasegmental dan intertekstual. Proses dalam ideolegeme diantaranya adalah oposisi, transformasi dan transposisi. Penelitian ini menggunakan metode teknik pengumpulan data dan studi pustaka. Tranformasi makna yang terdapat dalam naskah penjual bendera adalah makna bendera yang pada awalnya merdeka atas perjuangan dari penjajahan bertransormasi menjadi merdeka atas kesejahteraan keluarga kemudian bertransformasi lagi menjadi merdeka atas kebebasan berpendapat, berfikir dan eksistensi diri.
Perilaku Sosial Anak dalam Novel Garuda Gaganeswara Karya Ary Nilandari: Pendekatan Psikologi Sastra Ahmad, Tsabitah Dzahwa; Syafril, Syafril; Fadillah, Fadillah
Puitika Vol. 17 No. 1 (2021)
Publisher : Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/puitika.17.1.84-97.2021

Abstract

Penelitian ini dilakukan untuk menjelaskan bentuk perilaku sosial tokoh anak dan faktor yang mempengaruhinya yang terdapat di dalam novel Garuda Gaganeswara Teka-teki Jalan Lurus Melingkar. Analisis bentuk perilaku sosial tokoh anak dan faktor yang mempengaruhi dalam penelitian ini menggunakan teori Elizabeth B. Hurlock, yang membagi Pola perilaku sosial terbagi atas dua kelompok, yaitu pola perilaku yang sosial dan pola perilaku yang tidak sosial. Penelitian ini secara umum menggunakan, metode deskriptif. Dari penelitian yang telah dilakukan diperoleh kesimpulan terdapat dua bentuk pola perilaku sosial tokoh anak. Pertama, pola perilaku sosial anak diantaranya ada: Kerja sama, Persaingan, Kemurahan hati dan Sifat ramah. Kedua, pola perilaku tidak sosial adalah perilaku yang menunjukkan: Negativisme, Pertengkaran, Perilaku sok kuasa, Egosentrisme, Prasangka, dan Antagonisme jenis kelamin.
Determinants and Theoretical Foundations of Repurchase Intention in the Digital Marketplace: A Systematic Literature Review Using the PRISMA 2020 Framework (2021–2025) Fadillah, Fadillah; Moh. Rizan; Agung Wahyu Handaru
Siber International Journal of Digital Business (SIJDB) Vol. 3 No. 4 (2026): (SIJDB) Siber International Journal of Digital Business (April - June 2026)
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijdb.v3i4.358

Abstract

Repurchase intention is typically regarded as an essential measure of customer loyalty and competitiveness in digital markets. With ever-changing individual behavior and technological advancements, recent literature indicates that researchers lack agreement on what motivates customers to replay. In that light, the paper will conduct a systematic synthesis of the underlying determinants and theories of repurchase intention between 2021 and 2025. The study will adopt the Systematic Literature Review (SLR) research methodology, guided by the PRISMA 2020 guidelines, to ensure transparency and replicability. Identifying the materials involved in the synthesis involved four key phases: identification, screening, eligibility, and inclusion. Peer-reviewed articles within the last five years were retrieved from the Scopus database. Narrative synthesis was then conducted among the eligible papers, combining both quantitative and qualitative results to highlight recurring theories and constructs within the field. The analysis indicates that PLS-SEM is the most widely used technique in the field. From a theoretical standpoint, CAT, TPB, and S-O-R models dominate. Trust, satisfaction, perceived usefulness, and service quality stood out as the main constructs that drive repurchase intention, while anger and sadness inhibited re-purchases. Though the studies consider multiple geographical regions, including the US, China, India and Vietnam, among others, few cross-cultural and demographic studies exist. Repurchase intention is, therefore, a result of the interaction between cognitive, emotional, and relational factors. Further research needs to employ advanced analytics, machine learning, QCA, and biometric sentiment analysis to explore emotion- and situational-moderating factors. It is up to marketers to provide customers with emotionally engaging, trustworthy digital platforms where relationships can be developed and sustained. This review is among the first to synthesize evidence on repurchase intention research from 2021 using the PRISMA 2020 framework.
Financial Behavior to Enhance Student Engagement in Cooperative Enterprise Martono, Adi; Fadillah, Fadillah
Dinasti International Journal of Economics, Finance & Accounting Vol. 7 No. 1 (2026): Dinasti International Journal of Economics, Finance & Accounting (March-April 2
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v7i1.6685

Abstract

The dwindling number of active cooperatives in Indonesia suggests the urgency of a revival effort, such as increasing involvement through better integration of youth in cooperative business operations. As one of the important groups, university students should be considered in sustaining and reviving the development of the cooperative system. This study investigates the factors affecting the engagement of students in cooperatives by identifying the effects of financial literacy, benefits perception, trust in the cooperative management system, and social norms, as well as the mediating effect of information exposure and the moderating effect of risk propensity. To achieve its objectives, this study used a quantitative explanatory research method through Partial Least Squares Structural Equation Modelling (SEM-PLS). Data were obtained from 404 undergraduate students using an online questionnaire. The results showed that the level of students' cooperation engagement was significantly affected by social norms and benefit perception. It means that social influence and the recognition of benefits should receive special attention in fostering participation in cooperative activities. Besides, financial literacy only has a direct impact on students' information exposure and does not significantly affect students' engagement. Moreover, trust and risk propensity have no significant effect, nor does the moderation of risk propensity.
Co-Authors A.A. Ketut Agung Cahyawan W Achmad Husen Adelliya Syahkilah Aditya Pangestu, Ilham Afif , Muhamad Agung Wahyu Handaru Ahmad Hidayat Ahmad Syukri Ahmad, Tsabitah Dzahwa Aisyah Amrina Rosyada Aji, Galih Mustiko Akbar, Rahmat aloysius mering Ambiyar, Ambiyar Amelia Rika Fadillah Amelia, Fatma Aminullah Aminullah, Aminullah Amrina Rossada, Rizky Andi Rahmat Anggraini, Susi Angri Lismayani Annisa Luthfiyah Annisa Romadloni Apriani, Nani Ardiandi, Brukmen Ariani, Ully Arianti, Widia Arlita, Despania Ashabul Khairi Asmar Yulastri Aulia Rahmadani Aulia, Usna Bakri Bakri Baso Jabu, Baso Bintang, Petra Buaton, Relita Bustang Bustang Cahyono, Leo Dwi Candraningrum, Veronica Hesti Chatarina Umbul Wahyuni Chiar, Chiar Darto, K Debora Paninsari Deni, Eka Desni Yuniarni Deviyanti, Komang Dian Miranda Didi Jaya Santri, Didi Jaya Diliarsi, Tirta Dimitri, Ranti Utari Dwi Hasmidyani Eka Yusnaldi Elina, Seselia Ellesia, Nindie Erlina, Linda Ermayanti Ermayanti Fadillah, Marmawi Fadillah, Muhammad Dendy Fahmi, Asrul Fakhrezi, Aditya Fatriansyah, Jaka Fajar Ferianto Ferianto Fitri, Miftahul Fitriani Dzulfadhilah Ganefri . Genta Ramadhandi Grahita, Banung Haikal, Fikram Halida Halida Hasan, Radif Hasan, Sulfi Upi Hastuti, Hety Dwi Hery Kristiyanto Hulasoh, Ela Ida Riana, Ida Indah Purnamasari Indri Astuti Intan sari Budhiarjo Irwan , Reziq Marchellino Irwan Irwan Iskandar Iskandar Jahring Jamilah, Sri Jaswita, Derizka Inva Julia Julia Karniman, Tegoeh S Kencana, Putri Nilam Kevin kevin Khairiyah, Rahayu Khairunnisa Khairunnisa Khairunnisa Khairunnisa Kurnia, Etika Laila Khairani Nasution Lisdawati Lisdawati Lismiatun, Lismiatun Lukmanulhakim ., Lukmanulhakim Lutfi Syafirullah Maisyarah Maisyarah Maliza, Rita Mansurdin, Mansurdin Maolana, Arman Marcela, Raya Marmawi R . Martono, Adi Marwan Riki Ginanjar Maslan, Riama Masluyah Suib Masrukhin, Akhmad Rudi Matta, Yusran Daeng Maulidia, Citra Rizki Medianta Tarigan Meiliyah, Tri Nurul Miftachurohmah, Nisa Miswar, Khairul Moh. Rizan Mohammad Hakimi Muh Hasbi Muh Nurtanzis Sutoyo Muhalim, Muhalim Muhallim, Muhallim Muhammad Akbar Budiman Muhammad Idris Muhammad Nazri Janra Muhammad Rifai Muhammad Rusmin Muhammad Yusri Bachtiar, Muhammad Yusri Muhammad, Fhadil Muklir, Muklir Mursal Aziz Muzizat, Lailatul Meta Aprilia Nahrowi, Moh. Najip, Khoiron Naldi, Naldi Nanda Diniarti Nasuruddin, Nasruddin Natalia, Silvi Efriska Ndaru Ikhtiagung, Ganjar Nofrita Nofrita Noveny, Yosi Novia Susanti Nugroho, Bagaskara Widi Nur, Guntur Fara Nurjanah, Fitri Nurlitasari, Fitriana Devi Nurul Huda Oktavianti, Mira Olyvia, Marta Paramita, Rafika Indah Patisina Perdana Wanti, Linda Permatasari, Cahyaning Kilang Pipi, Margareta Polinus, Polinus Prakoso, Gandhung Rakhes Pramita, Ayu PURWANTI PURWANTI Purwoko, Andik Pusvitasari, Putri Putra Santoso Putri Utami, Putri Putri, Deasyana Rahmadani, Aulia Rahmi Lubis Ramadani, Suci Ramadhan Lubis Ranti, Elsa Novia Ratri, Dianing Reinita Reinita Rena Rena Risanto Siswosudarmo Riska Riska Ritonga, Yunizar Riyani Riyani Robby Jannatan Rosada, Rizky Amrina Rostika Listyaningrum Roviani, Wulan Sri Sabarudin Sabarudin Salbila, Isal Saputri, Etta Dwi Sari Widya Utami Sawidi, Hasnawati Septiani, Fauziah Sholihah, Mar'atus Sholihah, Nila Ma'rifatus Silaen, Azwa Fazira Simson, Simson Sinta, Yuliana Siti Abir Wulandari, Siti Abir Sulfi Upi Hasan SULISTIYANI SULISTIYANI Supardi, Yuniarti Bt Suparno Suparno Supriyono, Abdul Rohman Suriana Suriana Surya Dwira Susanti, Fahmi Susanti, Falasifah Susy Amizera Suwito, Amelia Pingky Nadia Tita Syafril Syafril Syafrizal Sy Syahirah, Dliya Syamsuddin Syamsuddin Syarfaini Syarfaini Tarigan, Medianta Taruna, Taruna Taufik Kurniawan Ti Aisyah Tino, Tino Titus, Meti Tobing, Evelyn Luciana Tofrizal Tofrizal , Allimuddin Trisnaningsih, Sry Triyadi Guntur Wiratmo Umar Malinta Wahida Wahida Wahyuni, Kanti Wardani, Ria Tri Warneri . Widya, Ratna Willia, Seri Winda Amelia Putri Yahya, Andi Muhammad Sofian Assuary Yosa Nugroho Yulaikha, Lily Yulianti, Lyra Yuliasari, Hesty Yuni, Dayang Uci Parida Yuniza, Yuniza Zainuddin Zainuddin Zela Septikasari, Zela Zuhir, Elvina Zulia Inita Zulnawika Zulnawika Zurmailis Zurmailis