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All Journal Jurnal Penelitian dan Evaluasi Pendidikan JOURNAL OF QUR'AN AND HADITH STUDIES Intiqad: Jurnal Agama dan Pendidikan Islam Jurnal Diskursus Islam AL-Fikr Inspiratif Pendidikan AT TA´DIB JURNAL IQTISAD: Reconstruction of Justice and Welfare for Indonesia Diwan : Jurnal Bahasa dan Sastra Arab PALITA: Journal of Social - Religion Research AL QUDS : Jurnal Studi Alquran dan Hadis Jurnal Mirai Management Risâlah, Jurnal Pendidikan dan Studi Islam qolamuna : Jurnal studi islam FITRAH:Jurnal Kajian Ilmu-ilmu Keislaman al-Afkar, Journal For Islamic Studies Al-Amwal : Journal of Islamic Economic Law SEIKO : Journal of Management & Business Al-Muaddib : Jurnal Ilmu-Ilmu Sosial & Keislaman EQIEN - JURNAL EKONOMI DAN BISNIS Paedagogia: Jurnal Pendidikan IJoASER (International Journal on Advanced Science, Education, and Religion) Al - Tadabbur: Jurnal Ilmu Al-Qur'an dan Tafsir Syarikat : Jurnal Rumpun Ekonomi Syariah Aqidah-Ta: Jurnal Ilmu Aqidah Nizham Journal of Islamic Studies Journal Of Management Science (JMAS) Jurnal Ekonomika Jurnal Justitia : Jurnal Ilmu Hukum dan Humaniora Ulumuddin : Jurnal Ilmu-ilmu Keislaman Al-Kharaj: Journal of Islamic Economic and Business Journal of Economic, Public, and Accounting (JEPA) RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Al-MAIYYAH : Media Transformasi Gender dalam Paradigma Sosial Keagamaan Adz Dzahab : Jurnal Ekonomi dan Bisnis Islam Educandum Jurnal Ilmiah Pendidikan Economics and Digital Business Review Jurnal Ekonomika JURNAL KEISLAMAN Al-Mutsla: Jurnal Ilmu-Ilmu Keislaman dan Kemasyarakatan Jurnal Al-Qiyam Jurnal Tana Mana Al-Manahij : Jurnal Kajian Hukum Islam Jurnal Cakrawala Ilmiah Tafahus: Jurnal Pengkajian Islam International Journal of Management and Business Economics Innovative: Journal Of Social Science Research Economos : Jurnal Ekonomi dan Bisnis Amal: Jurnal Ekonomi Syariah Jurnal Intelek Insan Cendikia Ecopreneur : Jurnal Ekonomi dan Bisnis Islam J-CEKI
Achmad Abubakar
Universitas Islam Negeri Alauddin Makassar
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Journal : JURNAL KEISLAMAN

 1 
Aktualisasi Etika Pemasaran di Era Industri 4.0 Dalam Perspektif Al-Qur'an Uray Januardy; Achmad Abubakar; Hasyim Haddade
Jurnal Keislaman Vol. 6 No. 1 (2023): Jurnal Keislaman
Publisher : Sekolah Tinggi Agama Islam Taruna Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54298/jk.v6i1.3689

Abstract

This research sets out from the fact that advances in information technology in the current era or what is known as the industrial era 4.0. has brought major changes to occur in human life in the field of marketing, especially product promotion. The changes referred to include the convenience of business actors in promoting and disseminating product information so that it reaches consumers. However, sometimes marketing activities by business actors are not in accordance with proper ethics, both in terms of legal norms and the Koran values. This study aims to formulate the actualization of marketing ethics in the context and condition of today's society from the perspective of the Koran. This study applies a qualitative approach and belongs to library research. Based on this research, it is obtained that marketing ethics in the industrial era 4.0. currently has a very important position so that businessmen do not arbitrarily use advances in information technology by carrying out various ways that are not in accordance with regulations and the values ​​of the Koran. In addition, the actualization of marketing ethics from the Koran perspective as a response to the industrial era 4.0 can be done by spreading content of promotion based on piety and honesty, displaying sharia-compliant and gharar-less content, incubating local products into marketing management, and orienting the business to the merit goals.
Co-Authors A. Niken Ayu N.F A. Qadir Gassing HT Aan Parhani Abd Rahim Abdul Azis Abdul Chadjib Halik Abdul Ghany Abdul Haris Nasution Zakariah Abdul Khaliq Khaliq Abdullah AF Ahmad Fauzan Ahmad Karim Ahmad Yani Ahmad Zabidi Albahri Albahri Alinurdin, M. Almutawakkil Alallah Amiruddin, Muhammad Majdy Amrah Kasim Amrah Kasim Andi Aderus Andi Aderus Andi Bahri S Ansani Arafah, Muh Asmin Asmin Asri Jaya Asriyana Asriyana Atika Rizki Atika Baso Pallawagau Citra Andanari. M Daming, Darna Darhan Sutradi Hukpar Djafar Fathul Mujahidin Al-Anshary Fauziah Firdaus Firdaus Dahlan Firdaus Firdaus Firdaus Firdaus Fitra Analia Ghazali Awaluddin Halimah Basri Halimah Basri Halimah Basri Halimah Basri Halimah Basri Hamka Ilyas Hasyim Hadade Hasyim Haddade Hasyim Haddade Hasyim Haddade Hasyim Haddade Idah Suaidah Idha Fadhilah Sofyan Januardy, Uray Juraeri Tahir Kafrawi Kahar Kahar Kamaluddin Abu Nawas Kamaluddin Abunawas Kamaluddin Abunawas Kasjim Salenda Kasmah Usman Kurniati La Ode Muhamad Syaifuddin M Galib M Ilham M. Galib M. Galib M M. Galib M M. Ghalib M. M. Sabir Umar M. Taufiq Hidayat Pabbajah Mahfudz Kazuba Mahfudz, Muhsin Mahsyar Idris Mardan Mardan Mardatillah Yakub Mariani Idris Mikdar Rusdi Muammar Bakry Muh. Azka Fazaka Rif’ah Muh. Khumaidi Ali Muh. Khumaidi Ali Muhammad Alwi Muhammad Baedawi Muhammad Fadel Muhammad Irham Muhammad Nawir Faried Muhammad Saddang Muhammad Sadiq Sabri Muhammad Yusuf Muhsin Mahfudz Muhsin Mahfudz Mukhtar Mas’ud Mukhtar Yunus Mundzir, Chaerul Munir Munir Munir Munir Musafir Pabbabari Muslimah Muslimah Musya Rifah Muzakkir Muzakkir Muzdalifah Muhammadun Nadila Nadila Nahdhiyah Nahdhiyah Nazarudin Nazarudin Nurlina Nurlina Nurmiati Nurmiati Panggih Widodo Parhani, Aan Rahmat Ali Rahmi Damis Ramdani Nur Ria Renita Abbas Riady, Achmad ridwan, hardiyanti Risnawati Risnawati Rosmiyati . Rusydi Khalid Rusydi Khalid Rusydi Khalid Rusydi Khalid Rusydi Khalid Sahrullah Sahrullah Saifullah Rusmin Saleh Al Hadad Samsuriadi Samsuriadi Sohrah Sohrah St. Aminah Suharmin Syukur Suharmin Syukur Suryaningrat, Dani Syaiful Muhyidin Syamsuddin Syamsuddin Syatar, Abdul Tammulis Tammulis Tammulis Tammulis Tammulis, Tammulis Tita Rosalina Trisno Wardy Putra Umar, Akbar YULIANSYAH Yusuf Rahim