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Wiradharma, Gunawan
Universitas Terbuka
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Identitas City Branding, Analisis Tampilan Identitas Daerah pada Cover Infografis Bekraf RI Wiradharma, Gunawan; Arisanty, Melisa; Riady, Yasir; Anam, Khaerul; Prasetyo, Mario Aditya
Nuansa Akademik: Jurnal Pembangunan Masyarakat Vol. 8 No. 1 (2023)
Publisher : Lembaga Dakwah dan Pembangunan Masyarakat Universitas Cokroaminoto Yogyakarta (LDPM UCY)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47200/jnajpm.v8i1.1589

Abstract

The Creative Economic Agency of the Republic of Indonesia (Bekraf RI) has produced 57 infographics throughout 2016-2018 from Independent Assessment of Creative City/ District for Indonesia (PMK3I). One of the exciting parts of those infographics is the cover related to city branding's identity in developing the creative economy in an area. This study aims to determine what identities are displayed in city branding. This research used the theory of city image management by Kavaratzis. The methodology used is descriptive qualitative with content analysis techniques. The research data used are infographics cover of Creative Economic Agency of the Republic of Indonesia in Malang, Yogyakarta, and Jakarta. The data collection technique was carried out by in-depth interviews with informants who worked in the tourism sector government agencies and were native to those areas. In representing cities/regions in Indonesia, physical buildings, cultural products, and community characters are always connected to their local identity.
Pengembangan Moocs Sukses Berbisnis di Marketplace Sebagai Peluang Bisnis Online Rahmaddian; Stefani Made Ayu Artharini Koesanto; Gunawan Wiradharma; Mario Aditya Prasetyo; Arina Rubyasih
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 9 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i9.5221

Abstract

Marketplace is a digital platform that is familiar to use when buying and selling online. Marketplaces are crucial in enhancing the quality, marketing, and competitiveness of MSME services and products. There are so many MSMEs in the form of online stores in the marketplace. The existence of a marketplace is beneficial for business owners who are just starting their business on a particular marketplace platform. However, the existence of these online stores is considered not optimal in reaching a very broad market due to the lack of experience and knowledge to make business innovations. Therefore, a training through MOOCs is needed for MSMEs that have online stores incorporated in a marketplace. using the ADDIE Model to acquire prevalent knowledge regarding business strategies in the marketplace, xMOOCs are developed. The developed MOOCs consist of seven materials, namely (1) Basic Concepts of Marketplace, (2) Marketplace Business Models, (3) Preparation for Starting an Online Business in the Marketplace, (4) Selling in the Marketplace, (5) Strategies for Increasing Traffic in the Marketplace, (6) Managing and Developing Stores, and (7) Success Stories of Online Sellers in the Marketplace. The development of MOOCs through research obtains complete information from the design, development, to evaluation stages. These MOOCs can be used massively and effectively in providing useful knowledge for participants to increase sales in the marketplace.
Preferensi dan perilaku pemanfaatan media mahasiswa perguruan tinggi jarak jauh Wiradharma, Gunawan; Arisanty, Melisa; Budiman, Rahmat
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 9, No 2 (2023): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v9i2.4281

Abstract

Persaingan perguruan tinggi di Indonesia sejak pandemi covid-19 dalam memperebutkan mahasiswa cukup berat karena semua kampus menyelenggarakan pendidikan jarak jauh. Melalui media pemasaran, konsumen akan lebih mudah mencari referensi sehingga tim marketing perlu mengetahui media pemasaran yang sering digunakan oleh konsumen sehingga dapat memformulasikan strategi komunikasi pemasaran untuk meningkatkan jumlah mahasiswa di PTJJ. Untuk membuat strategi pemasaran yang tepat sasaran, diperlukan suatu penelitian untuk mengoptimalisasi strategi pemasaran PTJJ agar lebih diterima oleh konsumen. Oleh karena itu, perlu untuk mengidentifikasi preferensi dan perilaku pemanfaatan media komunikasi mahasiswa PTJJ dalam rangka merancang strategi promosi efektif dan tepat sasatan. Penelitian ini menggunakan metode kuantitatif dan kualitatif (mix method). Subjek penelitian ini adalah mahasiswa UT se-Indonesia dari 39 unit layanan yang tersebar dari Banda Aceh dan Jayapura. Melalui penelitian ini didapatkan hasil mayoritas mahasiswa PTJJ menggunakan media digital, terutama media sosial sebagai media yang paling sering untuk mengakses informasi. Media sosial bisa dijadikan media efektif dalam brand awareness masyarakat agar mengetahui tentang PTJJ, sedangkan media-media lainnya, seperti televisi, radio, surat kabar, billboard dan videotron pada dasarnya masih cukup efektif, tetapi tujuannya lebih ke arah brand recalling.
Makna Etis dan Estetis pada Tari Tradisional Aceh, Betawi, Bali, Kalimantan, Sulawesi, dan Papua Wiradharma, Gunawan; Sediyaningsih , Sri; Prasetyo, Mario Aditya
PERSPEKTIF Vol. 13 No. 2 (2024): PERSPEKTIF April
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v13i2.11180

Abstract

Discussions about ethical and aesthetic meaning in art, especially traditional dance will always be an interesting study to discuss amidst technological developments and globalization. This research aims to examine and describe the ethical, ethical, and aesthetic values of traditional Indonesian dance consisting of the regions of Aceh, Java, Kalimantan, Bali, Sulawesi, and Papua. The problem discussed in this research is what is the ethical and aesthetic meaning of traditional dance in Indonesia? This type of research is qualitative using a descriptive-analytical approach. The use of this qualitative method can provide more comprehensive knowledge results because it emphasizes process and meaning. Data collection in this research was carried out by interviews with dance maestros, cultural figures, choreographers, and dance academics. This research can provide a comprehensive understanding of the diversity of Indonesian traditional dance to expand the scope of knowledge of arts and culture. The results of this research show that traditional dances from the six selected regions have similarities in terms of geography, themes, and clothing. In general, the birth of traditional dance in these six regions was created from two regions, namely the coast and the mountains. Three big themes are usually raised in traditional dance, namely ritual, war, and entertainment. Clothing in the six selected regions has different characteristics. This difference has of course been regulated by the traditions and customs of the people who believe in it so that it becomes an ethic and aesthetic in a dance performance.
Unlocking The Power of Social Media Marketing: A Comprehensive Overview of Universitas Terbuka Sulawesi’s Strategies and Successes Budiman, Rahmat; Wiradharma, Gunawan; Rahmawati, Dwi; Riady, Yasir
PERSPEKTIF Vol. 13 No. 3 (2024): PERSPEKTIF July
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v13i3.11943

Abstract

Social media marketing presents its prospects to engage in direct communication with customers, increase brand recognition, increase customer loyalty, and increase sales. Social media platforms offer a wide array of data and analytics that can help brands understand user behavior, tendencies, and needs. Social media allows students to access a wide range of social networking sites at less cost (time and effort) to develop and maintain existing relationships. The practice of social channels of student takeovers is becoming more popular and has increased by 11% since 2017. The purpose of this study was to analyze the activity and content in Instagram social media managed by Universitas Terbuka regional offices located on Sulawesi Island. Socialbakers' professional social media analytics tool is used to monitor the social media activity of selected Instagram accounts and collect data for analysis. The data analyzed includes the content of the selected post and user interaction with the post. Among all Instagram accounts owned by UT in Sulawesi, Makassar has the highest number of followers and vice versa UT Gorontalo has the lowest number of followers, the highest engagement rate is achieved by UT Kendari with an engagement rate of  3.61%.  UT Gorontalo creates interactive content on their Instagram page by doing regular Instagram live to interact with their audience, thus allowing the audience to ask questions directly to the host. The landing page was created specifically to receive traffic from campaigns among all UT Sulawesi only UT Majene has attractive images on their landing page  
Application of the Problem Based Learning Model to Communication Skills and Mathematical Problem Solving Skills in Junior High School Students Anam, Khaerul; Sudarwo, Raden; Wiradharma, Gunawan
JTAM (Jurnal Teori dan Aplikasi Matematika) Vol 4, No 2 (2020): October
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jtam.v4i2.2553

Abstract

This study aims to find out: (1) the influence of the use of the Problem-Based Learning (PBL) model on the mathematical communication skill; (2) the influence of the use of the Problem-Based Learning (PBL) model on the mathematical problem-solving skill. This study was conducted on class VIII. The research design is pre-post quasi experimental design. Samples were selected using the cluster random sampling technique. The employed instrument in this study was an essay test. The obtained data were then analyzed using independent samples t-test and simple linear regression. The results indicated that (1) the average score of students' mathematical communication skills taught by problem-based learning models was higher than those taught by conventional methods; (2) the average score of students' mathematical problem-solving abilities taught by problem-based learning models is higher than students taught by conventional methods
Penguatan Peran Aparatur Desa Dalam Perencanaan Strategis Untuk Pembangunan Desa Berkelanjutan di Desa Kurungkambing Purwanto, Agus Joko; Nasution, Vivi Indra Amelia; Hakim, Nong Ayu Triyanti Utami; Budiman, Rahmat; Akadira, Tora; Rachman, Ace Sriati; Wiradharma, Gunawan
Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Vol. 8 No. 2 (2025): April 2025
Publisher : STMIK Royal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33330/jurdimas.v8i2.3738

Abstract

Kurungkambing Village, located in Mandalawangi District, Banten, has significant local potential that remains underutilized due to the lack of structured data and limited village planning capacity. The gap between local resource mapping and strategic planning poses a major challenge in achieving sustainable development. To address this issue, the Community Service Program (PkM) of Universitas Terbuka was designed to strengthen the capacity of village officials through training and mentoring in village potential mapping based on village planning worksheets. This approach follows four key stages: input, process, output, and impact, aimed at establishing a more systematic, data-driven, and sustainable village development plan. The PkM activities include field surveys, socialization, technical training, mentoring, and monitoring and evaluation. The primary objective of this program is to develop a village potential database as a foundation for formulating more accurate policies and development strategies. Village officials can create more effective and strategic data-driven policies with this database. The program's sustainability requires synergy between academics, local government, and the village community to ensure data-driven development that enhances community welfare.Keywords: database, planning capacity, strategic planning, sustainable development, village potential. Abstrak: Desa Kurungkambing, Kecamatan Mandalawangi, Banten, memiliki potensi lokal yang belum optimal karena keterbatasan data terstruktur dan kapasitas perencanaan desa. Untuk mengatasi permasalahan ini, Program Pengabdian kepada Masyarakat (PkM) Universitas Terbuka dirancang untuk memperkuat kapasitas aparatur desa melalui pelatihan dan pendampingan dalam pemetaan potensi desa berbasis lembar perencanaan desa. Pendekatan ini mengacu pada empat alur utama: masukan, proses, hasil, dan dampak, yang bertujuan untuk mewujudkan perencanaan pembangunan desa yang lebih sistematis, berbasis data, dan berkelanjutan. Kegiatan PkM ini melibatkan serangkaian tahapan, termasuk survei lapangan, sosialisasi, pelatihan teknis, pendampingan, serta monitoring dan evaluasi. Tujuan utama program ini adalah mengembangkan database potensi desa sebagai dasar dalam penyusunan kebijakan dan strategi pembangunan yang lebih akurat. Dengan adanya database ini, aparatur desa dapat merumuskan kebijakan berbasis data yang lebih efektif dan strategis. Keberlanjutan program membutuhkan sinergi antara akademisi, pemerintah daerah, dan masyarakat desa guna memastikan pembangunan berbasis data yang berorientasi pada kesejahteraan masyarakat.Kata kunci: database, kapasitas perencanaan, perencanaan strategis, pembangunan  berkelanjutan, dan potensi desa.
Branding as Communication: Understanding Students in Continuing to Open and Distance University Sedyaningsih, Sri; Nuraryo, Imam; Wiradharma, Gunawan; Arisanty, Melisa
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 8 No. 2 (2023): December 2023 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v8i2.939

Abstract

Although branding is now widespread among Indonesian universities, the application of branding principles in the higher education sector is comparatively recent and may be controversial for internal audiences who question its suitability and efficiency. Universities need to communicate these characteristics effectively and consistently to all of the relevant stakeholders. This study explains the influence or impact of brand awareness and brand association on the interest in continuing their studies of high school students from three areas in Indonesia, especially Universitas Terbuka (UT). This survey used 812 respondents in random clusters from three senior high school regions from three regions of Indonesia, namely Bandung representing the western area, Makassar (middle area), and Jayapura (east area). The quantitative research approach was taken as the method of this research, through pilot testing, validity, and reliability testing with the hypothesis that there is a positive relationship between brand awareness, brand association, and interest in continuing open and distance learning studies in Indonesia. The results showed that the respondents' responses indicated that the brand awareness at Universitas Terbuka as a whole is quite good, especially for brand unaware and top of mind. Both simultaneously and partially, brand awareness and brand association significantly affect interest in continuing studies at Universitas Terbuka.
Brand Awareness and Brand Association in Continuing Studies at Open and Distance Higher Education Sediyaningsih, Sri; Rachman, Ace Sriati; Ardiasih, Lidwina Sri; Wiradharma, Gunawan; Arisanty, Melisa
Jurnal Ilmu Komunikasi Vol 21 No 3 (2023): Desember 2023
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v21i3.8843

Abstract

Distance Education has great potential to become a model for the world's future education. The rapid development of technology, the demands of the global professional world, as well as various extraordinary events, such as the COVID-19 pandemic which could recur at any time, are the main reasons for the need to implement distance education. Therefore, to maintain the existence of distance education, research is needed that can look at perceptions of brand equity, namely brand awareness and brand association with perceived quality. This research aims to explain how society accepts open and distance state colleges, particularly among students in Indonesia. The research subjects were 812 respondents obtained through probability sampling using multistage random sampling from three regions in Indonesia, namely Vocational High School Bina Warga Bandung representing western Indonesia, Public High School 16 Makassar representing Central Indonesia, and Public High School 1 Jayapura representing the eastern part of Indonesia. The results of the research show that there is a strong relationship between brand awareness and community brand association on the desire to continue studying at open and distance higher education institutions. This research providing recommendations for PTJJ should not only focus on promotion/marketing strategies to increase interest in continuing community studies at PTJJ but also focus on strategies that can increase brand equity.
Innovation of Marketing Media through the Creative Digital Brochure with Local Wisdom Wiradharma, Gunawan; Arisanty, Melisa; Riady, Yasir; Anam, Khaerul; Adamy, Zulham
Jurnal Komunikasi Vol. 14 No. 2 (2022): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v14i2.17589

Abstract

This article discusses marketing strategies related to the services of prospective millennial students through creative digital brochures based on local wisdom for Universitas Terbuka, Indonesia. The content in the existing printed brochure does not match the characteristics of millennial students and does not yet display the locality. As a solution, digital brochures can be a new medium for presenting products offered by universities as a cutting-edge innovation. Therefore, this research was conducted to design a creative digital brochure that contains local wisdom. In-depth interviews with prospective millennial students and the marketing team were conducted to obtain appropriate design input. Comprehensive results were obtained through this research which included components, the procedure, and design of creative digital brochures that are more attractive, and persuasive, and have the potential to increase the interest of the millennial generation in choosing Universitas Terbuka. The presence of this creative digital brochure can be an alternative branding tool to persuade the wider community, especially the millennial generation who are one of the main target markets.
Co-Authors Abdurrahman Rahim Thaha Ace Sriati Rachman Adamy, Zulham Aditya Prasetyo, Mario Afdol Tharik W S Agil Rakasiwi Akadira, Tora Alpin Herman Saputra Anjani, Afifah Annisa, Azizah Mujahidah Ardiasih, Lidwina Sri Ari Cahyo Nugroho Arifah Bintarti arina rubyasih, arina B. Kristiono Soewardjo Batti, Steviani Budiwati, Yulia Cicilia Clara Devi Anggraini Cicilia Clara Devi Anggraini, Cicilia Clara Devi Clara Devi Anggraini, Cicilia Dede Kurniyawan Dede Mahmudah Dede Mahmudah Dewi Maharani Rachmaningsih Dewi, Danar Kristiana Dhimas Setyo Nugroho Diana, Mustika Dina Dewita Bi’an Dwi Rahmawati DWI RAHMAWATI Dwi Suprabowo Edward Zubir Efraim Bavo Priyana eka evriza, eka Eka Novita Sari Enang Rusyana Eraskaita Ginting Esti Kurniawati Mahardika Fadli, Muhammad Rijal Fadloli, Fadloli Fatonah, Khusnul Fauzi, Luthfi Faishal Fiani, Isma Dwi Guntur Freddy Prisanto Hakim, Nong Ayu Triyanti Utami Hasim, Rahman Ida Royandiah Ida Royandiyah Imam Nuraryo Imelda Paulina Soko, Imelda Indah, Rosiana Nurwa Irwan Trinugroho, Irwan Isma Dwi Fiani Isma Fiani Karina Pramita Ningrum karunia, Erick Khaerul Anam Khoirul Anam Koesanto, Stefani M. A. A. Koesanto, Stefani Made Ayu Artharini Kristiana Dewi, Danar Kurnia Endah Riana Kurniawati Mahardika, Esti Kurniyawan, Dede Kuswanti, Eko Lukman Saleh Waluyo Mario Aditya Prasetyo Mario Aditya Prasetyo Mario Aditya Prasetyo Meirani Harsasi Melisa Arisanty Melisa Arisanty Melisa Arisanty Melisa Arisanty Miftahunnisa' Igiriza Mikaresti, Pamela Mujazi Muktia Pramitasari Niken Febrina Nila Kusuma Windrati Nining Suryani Nisa, Rochmatul Uma Khoerun Nong Ayu Triyanti Utami Hakim Nugroho, Dhimas Setyo Nurdiansyah, Aulia Nurmanita, Tiara Sevi Poppy Ruliana Pramitasari, Muktia Prasetyo, Mario Aditya Priono, Mochamad Priyana, Efraim Bavo Purwanto, Agus Joko Puspitasari, Anggun Rachmawati Windyaningrum Raden Sudarwo Raesita Rakhmawati Rosadi Rahmaddian Rahmat Budiman Rahmat Fadhli Rakasiwi, Agil Riady, Yasir Riana, Kurnia Endah Rita Herlina Robiansyah, Anton Rohmah, Dewi Wardah Mazidatur Rosadi, Raesita Rakhmawati Sari, Novitalia Ablinda Sayimer, Idil Sediyaningsih , Sri Sediyaningsih, Sri Sediyaningsih, Sri Selly Anastassia Amellia Kharis Simabur, Lisda Ariani Sopandi, Agus Tatang Sri Maulidia Permatasari Sri Maulidia Permatasari Stefani M. A. A. Koesanto Stefani Made Ayu Sudarwo, Raden Sukatmi, Sri Suko, Imelda Paulina Suparti Suparti Syinta, Irhamny Maya Unggul Utan Sufandi Valentino, Rahmat Alifin Valentino, Rahmat Alifin Vivi Indra Amelia Nasution Widiyanto Widiyanto Widiyanto Windi Baskoro Prihandoyo Yasir Riady Yasir Riady Yulia, Irla Yusari, Nur Indah Yusuf, Salaisyah Amalia Zul Fahmi Zul Fahmi Zul Fahmi