Article Per Year (5 Year)
p-Index From 2021 - 2026
11.27
P-Index
This Author published in this journals
All Journal Interaksi : Jurnal Ilmu Komunikasi KOMUNITAS: INTERNATIONAL JOURNAL OF INDONESIAN SOCIETY AND CULTURE Lembaran Ilmu Kependidikan Jurnal Studi Komunikasi dan Media Jurnal Ilmu Komunikasi Jurnal Penelitian Komunikasi dan Opini Publik Jurnal Kajian Informasi & Perpustakaan Jurnal Kajian Komunikasi JIPI (Jurnal Ilmu Perpustakaan dan Informasi) Journal of Business Management Education (JBME) KOMUNIKA Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Jurnal Komunikasi Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen Jurnal ASPIKOM Jurnal Administrasi dan Manajemen Pendidikan IKRA-ITH Humaniora : Jurnal Sosial dan Humaniora Dinamisia: Jurnal Pengabdian Kepada Masyarakat JTAM (Jurnal Teori dan Aplikasi Matematika) Paedagoria : Jurnal Kajian, Penelitian dan Pengembangan Kependidikan JCES (Journal of Character Education Society) Cetta: Jurnal Ilmu Pendidikan Gramatika: Jurnal Ilmiah Kebahasaan dan Kesastraan Scientific Journal of Reflection : Economic, Accounting, Management and Business Jurnal Sisfokom (Sistem Informasi dan Komputer) Jurnal Riset Teknologi dan Inovasi Pendidikan (Jartika) Journal of Education and Instruction (JOEAI) JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan) BIOEDUSAINS: Jurnal Pendidikan Biologi dan Sains Alignment: Journal of Administration and Educational Management Jurnal Pendidikan Matematika (JUDIKA EDUCATION) LUGAS Jurnal Komunikasi JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal JISIP: Jurnal Ilmu Sosial dan Pendidikan Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Arkhais - Jurnal Ilmu Bahasa dan Sastra Indonesia Jurnal Penelitian Sosial Ilmu Komunikasi Idea : Jurnal Studi Jepang Bricolage : Jurnal Magister Ilmu Komunikasi Jurnal Sastra Indonesia Jurnal Studi Sosial dan Politik PERSPEKTIF Dinasti International Journal of Education Management and Social Science JAMP : Jurnal Administrasi dan Manajemen Pendidikan Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Journal of Elementary School (JOES) Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) MURHUM : JURNAL PENDIDIKAN ANAK USIA DINI Mendapo: Journal of Administrative Law JINAV: Journal of Information and Visualization Jurnal Nuansa Akademik: Jurnal Pembangunan Masyarakat JURNAL KOMUNIKASI DAN BISNIS Komunika: Jurnal Ilmu Komunikasi GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Ikomik: Jurnal Ilmu Komunikasi dan Informasi Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Indonesian Community Journal Jurnal Locus Penelitian dan Pengabdian Srawung: Journal of Social Sciences and Humanities Jurnal Manajemen dan Pemasaran Jasa Abdimas Mandalika El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Social Work and Science Education Journal of Ekonomics, Finance, and Management Studies CHANNEL: Jurnal Komunikasi
Wiradharma, Gunawan
Universitas Terbuka
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

Published : 100 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 5 Documents
Search
Journal : PERSPEKTIF

 1 
Membangun City Branding Lokalitas dalam Tumbler Starbucks: Suatu Pendekatan Budaya Gunawan Wiradharma
PERSPEKTIF Vol 11, No 3 (2022): PERSPEKTIF - July
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v11i3.6842

Abstract

This research aims to provide a comprehensive overview of how Tumbler Starbucks City Series Indonesia builds city branding on displayed cities. The method used in this study is qualitative with several supporting techniques such as library study techniques, listen, and record. The results of this study showed that the Tumbler Starbucks City Series can be said to "successfully" display a form of local wisdom such as highlighted elements of dance culture, traditions, and landmarks. Nonetheless, the process in building city branding has not been able to be a strong parameter in an effort to increase tourists. There are several problems that can be felt in the application of city branding in the cover tumbler Starbucks City Series. First, the branding implications contained on this tumbler cover have some contradictions between marketing goals and communication goals. Second, the city image built on a Starbucks City Series tumbler is limited to traditional landmarks and dance. Third, the relatively expensive price of tumblers is also a major drawback to the city branding process in Starbucks tumblers.
Membangun City Branding Lokalitas dalam Tumbler Starbucks: Suatu Pendekatan Budaya Gunawan Wiradharma
PERSPEKTIF Vol. 11 No. 3 (2022): PERSPEKTIF - July
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v11i3.6842

Abstract

This research aims to provide a comprehensive overview of how Tumbler Starbucks City Series Indonesia builds city branding on displayed cities. The method used in this study is qualitative with several supporting techniques such as library study techniques, listen, and record. The results of this study showed that the Tumbler Starbucks City Series can be said to "successfully" display a form of local wisdom such as highlighted elements of dance culture, traditions, and landmarks. Nonetheless, the process in building city branding has not been able to be a strong parameter in an effort to increase tourists. There are several problems that can be felt in the application of city branding in the cover tumbler Starbucks City Series. First, the branding implications contained on this tumbler cover have some contradictions between marketing goals and communication goals. Second, the city image built on a Starbucks City Series tumbler is limited to traditional landmarks and dance. Third, the relatively expensive price of tumblers is also a major drawback to the city branding process in Starbucks tumblers.
Welcoming Guests in Indonesian Traditions: Cultural Studies in Minang, Bugis, Palembang, and Surakarta Dance Gunawan Wiradharma; Sri Sediyaningsih; Zul Fahmi; Mario Aditya Prasetyo; Cicilia Clara Devi Anggraini
PERSPEKTIF Vol. 12 No. 2 (2023): PERSPEKTIF, April
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v12i2.8799

Abstract

The culture of several regions in Indonesia has a tradition of welcoming guests in the form of traditional dance performances. This study intends to find out the traditions and developments of the welcoming dance at this time. In addition, this study suggests reasons why guests need to be presented with a performance in Minang, Bugis, Palembang and Javanese culture. This research reveals values ​​and meanings so that the characteristics and developments that a culture can carry out in honoring guests can be identified. The method used is qualitative by conducting in-depth interviews with traditional Minang, Bugis, Palembang and Solo artists. The findings in this study indicate that the main motive for guests to be respected and exalted in an area is because guests are considered "kings" by the four cultures. The context of being “raja” refers to two things: First, because this dance is really danced to welcome the king, as explained in the Paduppa, Selik Tubu and Gambyong dances. Second, the term "king" is just a parable so that the guests are treated as best as possible like a king. When the guests are "kingled", it is hoped that they will establish good relations and return to visit the area. This good relationship is symbolized by giving banquets to guests, such as cake, betel, gambir, tambakau, areca nut. By experiencing this banquet, it is hoped that the guests will also feel the bitterness of life that is felt by the community, so that later it will foster a sense of sympathy and empathy for the guests to uphold mutual respect and respect for one another.
Makna Etis dan Estetis pada Tari Tradisional Aceh, Betawi, Bali, Kalimantan, Sulawesi, dan Papua Wiradharma, Gunawan; Sediyaningsih , Sri; Prasetyo, Mario Aditya
PERSPEKTIF Vol. 13 No. 2 (2024): PERSPEKTIF April
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v13i2.11180

Abstract

Discussions about ethical and aesthetic meaning in art, especially traditional dance will always be an interesting study to discuss amidst technological developments and globalization. This research aims to examine and describe the ethical, ethical, and aesthetic values of traditional Indonesian dance consisting of the regions of Aceh, Java, Kalimantan, Bali, Sulawesi, and Papua. The problem discussed in this research is what is the ethical and aesthetic meaning of traditional dance in Indonesia? This type of research is qualitative using a descriptive-analytical approach. The use of this qualitative method can provide more comprehensive knowledge results because it emphasizes process and meaning. Data collection in this research was carried out by interviews with dance maestros, cultural figures, choreographers, and dance academics. This research can provide a comprehensive understanding of the diversity of Indonesian traditional dance to expand the scope of knowledge of arts and culture. The results of this research show that traditional dances from the six selected regions have similarities in terms of geography, themes, and clothing. In general, the birth of traditional dance in these six regions was created from two regions, namely the coast and the mountains. Three big themes are usually raised in traditional dance, namely ritual, war, and entertainment. Clothing in the six selected regions has different characteristics. This difference has of course been regulated by the traditions and customs of the people who believe in it so that it becomes an ethic and aesthetic in a dance performance.
Unlocking The Power of Social Media Marketing: A Comprehensive Overview of Universitas Terbuka Sulawesi’s Strategies and Successes Budiman, Rahmat; Wiradharma, Gunawan; Rahmawati, Dwi; Riady, Yasir
PERSPEKTIF Vol. 13 No. 3 (2024): PERSPEKTIF July
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v13i3.11943

Abstract

Social media marketing presents its prospects to engage in direct communication with customers, increase brand recognition, increase customer loyalty, and increase sales. Social media platforms offer a wide array of data and analytics that can help brands understand user behavior, tendencies, and needs. Social media allows students to access a wide range of social networking sites at less cost (time and effort) to develop and maintain existing relationships. The practice of social channels of student takeovers is becoming more popular and has increased by 11% since 2017. The purpose of this study was to analyze the activity and content in Instagram social media managed by Universitas Terbuka regional offices located on Sulawesi Island. Socialbakers' professional social media analytics tool is used to monitor the social media activity of selected Instagram accounts and collect data for analysis. The data analyzed includes the content of the selected post and user interaction with the post. Among all Instagram accounts owned by UT in Sulawesi, Makassar has the highest number of followers and vice versa UT Gorontalo has the lowest number of followers, the highest engagement rate is achieved by UT Kendari with an engagement rate of  3.61%.  UT Gorontalo creates interactive content on their Instagram page by doing regular Instagram live to interact with their audience, thus allowing the audience to ask questions directly to the host. The landing page was created specifically to receive traffic from campaigns among all UT Sulawesi only UT Majene has attractive images on their landing page  
Co-Authors Abdurrahman Rahim Thaha Ace Sriati Rachman Adamy, Zulham Aditya Prasetyo, Mario Afdol Tharik W S Agil Rakasiwi Akadira, Tora Alpin Herman Saputra Anjani, Afifah Annisa, Azizah Mujahidah Ardiasih, Lidwina Sri Ari Cahyo Nugroho Arifah Bintarti arina rubyasih, arina B. Kristiono Soewardjo Batti, Steviani Budiman, Rahmat Budiwati, Yulia Cicilia Clara Devi Anggraini Cicilia Clara Devi Anggraini Cicilia Clara Devi Anggraini, Cicilia Clara Devi Clara Devi Anggraini, Cicilia Dede Kurniyawan Dede Mahmudah Dede Mahmudah Dewi Maharani Rachmaningsih Dewi, Danar Kristiana Dhimas Setyo Nugroho Diana, Mustika Dina Dewita Bi’an Dwi Rahmawati DWI RAHMAWATI Dwi Suprabowo Edward Zubir Efraim Bavo Priyana eka evriza, eka Eka Novita Sari Eraskaita Ginting Fadli, Muhammad Rijal Fadloli, Fadloli Fiani, Isma Dwi Guntur Freddy Prisanto Hakim, Nong Ayu Triyanti Utami Ida Royandiah Ida Royandiyah Imam Nuraryo Imelda Paulina Soko, Imelda Indah, Rosiana Nurwa Irwan Trinugroho, Irwan Isma Dwi Fiani Isma Fiani Karina Pramita Ningrum karunia, Erick Khaerul Anam Khoirul Anam Khusnul Fatonah Khusnul Fatonah Koesanto, Stefani M. A. A. Koesanto, Stefani Made Ayu Artharini Kristiana Dewi, Danar Kurnia Endah Riana Kurniawati Mahardika, Esti Kurniyawan, Dede Kuswanti, Eko Lukman Saleh Waluyo Mario Aditya Prasetyo Mario Aditya Prasetyo Mario Aditya Prasetyo Mario Aditya Prasetyo Meirani Harsasi Melisa Arisanty Melisa Arisanty Melisa Arisanty Melisa Arisanty Miftahunnisa' Igiriza Mikaresti, Pamela Mujazi Mujazi Niken Febrina Nila Kusuma Windrati Nining Suryani Nining Suryani Nisa, Rochmatul Uma Khoerun Nong Ayu Triyanti Utami Hakim Nugroho, Dhimas Setyo Nurdiansyah, Aulia Nurmanita, Tiara Sevi Poppy Ruliana Pramitasari, Muktia Prasetyo, Mario Aditya Priono, Mochamad Priyana, Efraim Bavo Purwanto, Agus Joko Puspitasari, Anggun Rachmawati Windyaningrum Raden Sudarwo Raesita Rakhmawati Rosadi Rahmaddian Rahmat Budiman Rahmat Budiman Rahmat Fadhli Rakasiwi, Agil Riady, Yasir Riana, Kurnia Endah Rita Herlina Robiansyah, Anton Rohmah, Dewi Wardah Mazidatur Rosadi, Raesita Rakhmawati Sari, Novitalia Ablinda Sayimer, Idil Sediyaningsih , Sri Sediyaningsih, Sri Sediyaningsih, Sri Sedyaningsih, Sri Selly Anastassia Amellia Kharis Simabur, Lisda Ariani Sopandi, Agus Tatang Sri Maulidia Permatasari Sri Maulidia Permatasari Stefani M. A. A. Koesanto Stefani Made Ayu Sudarwo, Raden Sudarwo, Raden Sukatmi, Sri Suko, Imelda Paulina Suparti Suparti Syinta, Irhamny Maya Unggul Utan Sufandi Valentino, Rahmat Alifin Valentino, Rahmat Alifin Vivi Indra Amelia Nasution Widiyanto Widiyanto Widiyanto Windi Baskoro Prihandoyo Yasir Riady Yulia, Irla Yusari, Nur Indah Yusuf, Salaisyah Amalia Zul Fahmi Zul Fahmi Zul Fahmi