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Pengaruh Literasi Keuangan dan Digital Payment terhadap Perilaku Konsumtif Generasi Z di Kelurahan Paccinongang Kabupaten Gowa Nur Annisa Sudirman; M. Ikhwan Maulana Haeruddin; Anwar Anwar; Nurman Nurman; Annisa Paramaswary Aslam
JURNAL RISET MANAJEMEN (JURMA) Vol 4 No 2 (2026): June: JURNAL RISET MANAJEMEN (JURMA)
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v4i2.3964

Abstract

This study aims to analyze the effect of financial literacy and digital payment on the consumptive behavior of Generation Z in Paccinongang Village, Gowa Regency. The research method used is a quantitative approach with a causal design. Data were collected through questionnaires distributed to 110 respondents of Generation Z residing in Paccinongang Village who had used digital payment, using purposive sampling. Data analysis was performed using multiple linear regression with SPSS. The results show that financial literacy has a positive and significant effect on consumptive behavior, with a regression coefficient of 0.401, t-count of 9.705, and significance of 0.000. Digital payment also has a positive and significant effect on consumptive behavior, with a regression coefficient of 0.447, t-count of 11.429, and significance of 0.000. Simultaneously, financial literacy and digital payment have a significant effect on consumptive behavior with an F-count of 124.540 and significance of 0.000. The Adjusted R-square value of 69.4% indicates that both independent variables are able to explain the variation in consumptive behavior at a high category. This means that the higher the level of financial literacy and the intensity of digital payment usage, the higher the consumptive behavior of Generation Z in Paccinongang Village, Gowa Regency.
Pengaruh Brand Image dan Electronic Word of Mouth terhadap Repurchase Decision dengan Customer Satisfaction sebagai Variabel Intervening pada Ashbab Coffee Khadarianti Khadarianti; Nurman Nurman; Muhammad Ilham Wardhana Haeruddin; Muhammad Ichwan Musa; Nurul Fadilah Aswar
Epsilon Journal of Management Vol. 4 No. 1 (2026): April : Epsilon : Journal of Management (EJoM)
Publisher : Lembaga Pengabdian Masyarakat Universitas Ichsan Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/epsilon.v4i1.158

Abstract

The rapid development of coffee shop businesses in Indonesia has intensified competition among business actors, requiring companies to implement effective marketing strategies to maintain customer loyalty and encourage repeat purchases. In this context, brand image and Electronic Word of Mouth (E-WOM) are considered important factors that influence consumer perceptions and purchasing behavior. A positive brand image can create favorable impressions in the minds of consumers, while Electronic Word of Mouth through digital platforms allows customers to share experiences and opinions about products or services with a wider audience. This study aims to analyze the effect of brand image and Electronic Word of Mouth on Repurchase Decision with Customer Satisfaction as an Intervening variable. The research was conducted on consumers of Ashbab Coffee who had previously purchased its products. This study uses a quantitative approach with a survey method. Data were collected through questionnaires distributed to respondents who met the research criteria. The collected data were then analyzed using statistical analysis techniques to determine the relationship between the variables studied. The results of the study indicate that brand image and Electronic Word of Mouth have a positive and significant influence on Customer Satisfaction and Repurchase Decision. In addition, Customer Satisfaction also acts as a mediating variable that strengthens the relationship between brand image, Electronic Word of Mouth, and Repurchase Decision. These findings suggest that maintaining a positive brand image and encouraging positive Electronic Word of Mouth can increase Customer Satisfaction and encourage consumers to make repeat purchases.
Co-Authors A. Fadel Muhammad A. Ridha, Ariati A.A. Ketut Agung Cahyawan W Abadi, Rahmat Riwayat Abdi Akbar Idris Abdul Rahman Abdul Rahman Abdullah, Nurfiana Adryani Ris Agung Widhi Kurniawan Ahmad Ali Ahmad Muliyadi Akbar, Andi Muhammad Alda, Natasya Aldri Frinaldi Alhanannasir, A. Ali , Ahmad Alif Julviani Alimuddin, Reski Ayu Magfira Alir, Rahmat Fajrin Aly, Sen Amiruddin Tawe Amrillah, Muhammad Faisal Anand, Andi Rezkyawan Fachrul Anastashia Maharani Muhadi Andi Abriani Ayu Sari Andi Mustika Amin Andika Mustika Amin Annisa Paramaswary Aslam Anwar Anwar Anwar Anwar Anwar Ramli Anwar Ramli Aprilia, Rizky Aprilia, Widya Ardiansyah, A. Ferry Ardiansyah Ardianyah, Ardiansyah Arshi Naisya Wahyuni Askiah A.R, Alfiani Aslam, Annisa Paramaswary Astika Jabir Ayu, Reski Azizah, Rifca Farih Budi Mulianto Budiyanti , Hetty Burhanuddin , Burhanuddin Burhanuddin Burhanuddin Burhanuddin Burhanuddin Chalid Imran Musa Chalid Imran Musa Dani Setiawan Dani Setiawan Darmawan Natsir, Uhud Darmawinata, Widhi Nugraha Sumiharja Deka Uli Fahrodi Dessy Kurnia Mulyani Devi Bunga Pagalla Dhimas Andi Andriansyah Dian Isqamah M Dian Jaatsyiah Noer’s Dipoatmodja, Tenri Sayu Puspitaningsi Dipoatmodjo, Tenri SP Dirhamzah, Dirhamzah Diva Ariska Ananda Dwi Wulandari Eka Komalasari Elza Zuhry Ersya, Muhammad Prima Fahira, Miftah Rizka Farid, A Muhammad Fatimah, Indira Nur Fatmariza Fatmariza Fatmawati A. Rahman Febi Amelia Putri Firgiawan, Ariel Ahmad Haeruddin, M. Ilham Wardhana Hakim, Sufyan Hamsal Hamsal Hamsal, Hamsal Hamzah, Zulfadli Hasanah, Andini Noor Hasbiah, Siti Hasyimuddin, Hasyimuddin Hefriyenni, Resti Herianti, Herianti Hety Budiyanti Hety Budiyanti, Hety Hety Budiyanty Hety Budyanti HUSNA, ASMA'UL Ichwan Musa, Muh Ichwan Musa, Muhammad Iin Musdalifah WS Ilham Wardhana Haeruddin, Muhammad Indrawadi, Junaidi Irwan, Shabrina Nurfadhilah Isna Rahma Dini Isnarmi Moeis Jusrawati Jusrawati Karimatul Hidayah Karmila, Yusri Kasmiati Kasmiati Khadarianti Khadarianti Khaidir Syahrul Khusnul Khatimah Kristina Parisi Kusnadi, Syafira Luthfi, Zaky Farid M. Ikhwan Maulana Haeruddin M. Irfan Mardatillah, Annisa Marsannudin, Marsanuddin Marsudi Marsudi Masita, Istiqoma Dinda Maulina, Argita Sara Melly Ratnah Dyah Muh. Aslam Syam Yunus Muhammad Arif Muhammad Icwan Musa Muhammad Ilham Wardhana Haeruddin Muliana Agus Musa , Muh. Ikhwan Musa, Muh Ichwan Musa, Muhammad Ichwan Muspa, Ade Mustadirham, Mustadirham Mustikawati Annisa Nabila Allaini Nurzahra Nasir, Yusrianto Natsir , Uhud Darmawan Natsir, Uhud Darmawan Nisaul Husna Ramadhani Ilham Nor Indriyanti Nur Aisyah Nur Annisa Sudirman Nur Rahmah Nur Rahmah Nur Saidah Said, Nur Saidah NurAfni NurAfni Nurafni Nurafni Nuralisa Nuralisa Nurcahaya, Nurcahaya Nurhalimah Nurhalimah Nurhidayanti, Helmi Nurmasari, Nurmasari Nursidar, Nursidar Nurul Auliyah Sukri Nurul Fadilah Aswar Nurwatul Wardah Muis Nurwijayanti Pole, Yogi Adnal Fathirullah Pramudita, Andi Widya Purnama, Muhammad Rio Putri Susana Bela QUDRATUDDARSI, HILMAN Qur’ana Asnan, Nanda Nur Raden Imam Al Hafis Raden Imam Al Hafis Rahma Rusdi, Nur Rahmah, Mufti Hatur Rahmat Fajrin Alir Rahmawati, Rahmawati Rahmiani Rahmiani Ramandha, Raiqah Inayah Ramlah Ramlah Ranggi Ade Febrian Rauf, Anwar Razak, Askari Retno Sari Rezky Amalia Hamka Rezky Natakusuma Amin Rezky Nurul Amaliah Riauan, Muhd Ar. Imam Risa Pradista, Noviana Riska Damayanti Rivan Syarif Kaisar Romansyah Sahabuddin Roshinta, Maudy Ruma, Zainal Rusmadi Rukmana Sakti, Hadi Gunawan Salim, Muftihaturrahma Sari, Rani Novita Sartika, Andi Triayu Selvi Anggraeni Septaningsih, Andi Citra Septianingsih, Elga Siti Hasbiah Sitti Hasbiah Sonda R, Steven Sri Wulandari St. Aisyah Sijid St. Hasnia Steviayu Lestari Sudirman Sudirman Suhartono Sukri, Al Suriansyah, Suriansyah Suyatno Suyatno SY, Nursyamsi Syafitri, Indrian Syamsiara Nur Syamsir Syamsir Syamsurizal Syamsurizal Syarif Hidayat Amrullah Tasya Maharani Tawe, Amiruddin Tenri S.P.Dipoatmodjo Tenri Sayu Puspitanigsih Dipoatmodjo Tenri Sayu Puspitaningsih Dipoatmodjo Thalib, Hambali Tuada, Rasydah Nur Turrahmi, Mawadda Turrahmi, Mawaddah Upriani, Upriani Utomo, Dini Fauziyah Vivindra, Riri Dwi Wulandari Wulandari Yanti Fardayanti Yeni, Fatma Dwi Yesi Anita Yudi Krismen Yuliana Yuliana Yulianti Yulianti Yunadia Zahratul Afiqah Zainal Ruma Zainal Zainal