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Agus Rahayu
Universitas Pendidikan Indonesia
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AFTER SALE SERVICE DAN REPEAT PURCHASE INTENTION PADA PENGGUNA NISSAN DI FACEBOOK Ubaidilah, Muhamad Rizki; Rahayu, Agus; Utama, Dian Herdiana
Journal of Business Management Education (JBME) Vol 3, No 2 (2018)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (332.903 KB) | DOI: 10.17509/jbme.v3i2.14264

Abstract

Objective - The purpose of this study is to determine the effect of after sale service to repeat purchase intention nissan users on facebook. Design / methodology / approach - The design of this study is cross sectional. This research use explanatory survey method. A total of 51 respondents were selected using probability sampling in the form of Cluster random sampling. A questionnaire was used as a research instrument to collect data from respondents. The analysis technique used is descriptive technique by using frequency distribution and verification technique by using simple linear regression analysis. Findings - Based on the results of research using analysis of verifikatif analysis, obtained the result that After sale service has a positive influence on repeat purchase intention with the influence of being. Originality / value -The difference of this research with previous research is located on the object of research that is Nissan User  on Facebook, with variables studied that is After Sale Service and Repeat Purchase Inention, and use theory or reference different from previous researcher.
KEPERCAYAAN DAN MINAT MENGGUNAKAN KEMBALI MERUPAKAN FAKTOR DARI INDUSTRI JASA PENGIRIMAN Mutia, Fitrahtul; Rahayu, Agus; Widjajanta, Bambang
Journal of Business Management Education (JBME) Vol 2, No 3 (2017)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (352.874 KB) | DOI: 10.17509/jbme.v2i3.5977

Abstract

One of business potential that growing along with the emerge of the internet usage is e-commerce. The development of e-commerce create a dynamic and competitive business competition. Delivery Services Provider become one of the biggest business opportunity that grow in this field, this service become key to determine how good an online transaction is. The trust that consumers give to the company is key to build a good buying environment. This research is propose to discover depiction of users trust on Pos Indonesia Pusat services in Bandung City, discover depiction of repurchase intention trend on users of Pos Indonesia Pusat in Bandung City and to discover the influence of trust to repurchase intention trend on users of Pos Indonesia Pusat in Bandung City. Type of research that used is verified descriptive and explanatory survey as the method with the technique of simple random sampling with sum of the sample is 130 respondent. Technique that used for the data analysis are structural equal model with the assist of a computer software of SPSS AMOS 22.0. Result of this research in general shows a significant influence of trust to repurchase intention trend. The increase the repurchase intention trend, company should make a strategy to leave a good impression on consumers and build a connection with users. Trust as the dominant influencing variabel should be controlled directly by company. Keywords:trust, repurchase intention,  Article Type: Research Paper
GAMBARAN SWITCHING COST DAN CUSTOMER SWITCHING BEHAVIOR PADA PELANGGAN MNC PLAY DI BANDUNG Maelatusaadah, Lena Marliyana; Rahayu, Agus; Utama, Dian Herdiana
Journal of Business Management Education (JBME) Vol 3, No 3 (2018)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (414.639 KB) | DOI: 10.17509/jbme.v3i3.14294

Abstract

Purpose - To find out the description of the level of switching cost and customer switching behavior in MNC Play’s customer in Bandung. Design/methodology/approach - The design of this study is cross sectional method. This research uses descriptive approach with cross sectional method. A total of 106 respondents were selected using simple random sampling. A questionnaire was used as a research instrument to collect data from respondents. The analysis technique used is verification  technique and descriptive technique.Findings - The result showed that switching cost is in good enough category, while customer switching behavior is in good enough category.  Originality / value - The differences in this study located on an object research , time research , a measuring instrument , literature that used , the theory that is used and the results of the study
GAMBARAN BRAND EXPERIENCE DAN BRAND LOVE IPHONE PADA KOMUNITAS FANSPAGE FACEBOOK IPHONE INDONESIA Hanifah, Silvana; Rahayu, Agus; Dirgantari, Puspo Dewi
Journal of Business Management Education (JBME) Vol 3, No 1 (2018)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (406.395 KB) | DOI: 10.17509/jbme.v3i1.14242

Abstract

Purpose - The purpose of this study is to see the description of brand experience and brand love.Design / methodology / approach - The design of this study is cross sectional. This research uses descriptive approach with survey explanatory method as much as 83 respondents. A questionnaire was used as a research instrument to collect data from respondents. Analytical technique used is descriptive technique by using frequency table.Findings - Based on the results of the research using descriptive analysis, the result of the experience brand is in the high category with with a score of representative 94.18% and the love brand is in high category with with a score of representative 64.60%.Originality / value - This research provides is condusted on telecommunication industry with the object of research is a product from famous brand. The dimensions and indicators used to measure of variablethe are theories consumer-brand relationship.
GAMBARAN HARGA, KARAKTERISTIK PRODUK SERTA KEPUTUSAN PEMBELIAN MOBIL TOYOTA INNOVA DI BANDUNG Safitri, Lusiana; Rahayu, Agus
Journal of Business Management Education (JBME) Vol 3, No 1 (2018)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (297.23 KB) | DOI: 10.17509/jbme.v3i1.14255

Abstract

Objective - The purpose of this paper is to determine the effect of price and product characteristics on purchasing decisionsDesign / methodology / approach - This research was conducted in less than 1 year period, so the research design is cross-sectional design. The method used is exolanatory survey, and population 60 respondents. The analysis technique used is descriptive, the questionnaire is used as a research instrument to collect data from respondents.Finding - Based on the results of the study using multiple linear regression analysis, the result that there is a positive influence of price and product characteristics on purchase decision.Originality / value - this study provides a basis for find out the impact of price and product characteristics on purchase decision. The difference of this study with previous research is on the objects, variables, theories and the reference.
ALIANSI STRATEGI DALAM MENINGKATKAN KINERJA BISNIS BANK SYARIAH DI INDONESIA Susanto, Toto; Rahayu, Agus; Ahman, Eeng; Wibowo, Lili Adi
Jurnal Riset Akuntansi dan Keuangan Vol 7, No 1 (2019): Jurnal Riset Akuntansi dan Keuangan. April 2019 [DOAJ & SINTA Indexed]
Publisher : Program Studi Akuntansi FPEB UPI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jrak.v7i1.14629

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui sejauh mana market requirement dapat mempengaruhi strategi aliansi bank syariah di Indonesia dan pada akhirnya dapat dilihat bagaimana pengaruh strategi aliansi tersebut terhadap islamic bank performance. Variabel yang diteliti meliputu market requirement, aliansi strategi dan islamic bank performance. Data dikumpulan dari sampel sebanyak 13 bank syariah dan 21 unit usaha syariah islamic banking di Indonesia melalui kuesioner dan wawancara langsung terhadap pimpinan bank syariah di Indonesia. Metode penelitian yang digunakan dalam penelitian ini adalah Partial Least Square (PLS). Hasil penelitian menunjukkan bahwa market requirement berpengaruh signifikan terhadap strategi aliansi dan islamic bank performance, sedangkan strategi aliansi juga berpengaruh signifikan terhadap islamic bank performance.
Marketing Strategy of Geopark Ciletuh Palabuhanratu Tourist Attraction Rahmawati, Yuli Diani; Rahayu, Agus; Dirgantari, Puspo Dewi; Nandi, Nandi
Jurnal Pendidikan Geografi Gea Vol 21, No 1 (2021)
Publisher : Indonesia University of Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/gea.v21i1.30618

Abstract

West Java is a province that has many mainstay tourist attractions in Indonesia. Sukabumi is a district in West Java that has one of the tourist attractions that has been inaugurated as a part of the UNESCO Global Geopark Network (UGGN) in 2018, this area opens the opportunity to become a leading destination in West Java and even nationally. The tourist attraction of the Ciletuh Palabuhanratu Geopark offers natural and cultural attractions that can be explored in geological diversity, biological diversity, and cultural diversity. The number of tourists visiting the Ciletuh Palabuhanratu Geopark Tourist Attraction has increased from 2012-2018, but in 2019 the number has decreased. This study aims to analyze the tourism marketing strategy carried out by the manager to increase the number of tourist visits to the Ciletuh Palabuhanratu Geopark. The method used is qualitative, data collection through literature study, interviews, and observation. The data obtained were analyzed descriptively. To analyze the marketing mix and strategy using a SWOT analysis, which aims to identify the strategies needed to increase tourism visits. The results showed that the marketing strategy can be done to increase the number of tourists through the SWOT approach. The SO strategy, namely the strategy of packaging attractive tourism products and services, the ST strategy through the strategy of instilling a brand image in the minds of visitors / Building a place identity (Positioning), the WO strategy, namely through the promotion strategy, the WT strategy, namely through the community empowerment strategy and building commitment and cooperation with a stakeholder.
Pengaruh Perceived Quality Dan Brand Reputation Terhadap Repurchase Intention Pada Reviewers Sepatu Bata Aplikasi Shopee Widjajanta, Bambang; Rahayu, Agus; Salsabila, Audra
Strategic : Jurnal Pendidikan Manajemen Bisnis Vol 20, No 1 (2020): Strategic
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/strategic.v20i1.27094

Abstract

Tujuan dari penelitian ini untuk menguji dan menganalisis perceived quality, brand reputation dan repurchase intention pada Sepatu Bata Aplikasi Shopee. Populasi dalam penelitian ini adalah reviewers Sepatu Bata Shopee dengan jumlah responden sebanyak 400 reviewers. Metode yang digunakan dalam penelitian ini adalah explanatory survey untuk mengeksplorasi situasi masalah. Teknik sampling yang digunakan ialah simple random sampling dengan menggunakan path analysis. Hasil perceived quality dan brand reputation menghasilkan pengaruh positif terhadap repurchase intention.
COST EFFICIENCY DALAM MENINGKATKAN KINERJA BANK SYARIAH DI INDONESIA Supriyadi, Didit; Rahayu, Agus; Wibowo, Lili Adi; Dudih, Mochamad
Jurnal Riset Akuntansi dan Keuangan Vol 7, No 1 (2019): Jurnal Riset Akuntansi dan Keuangan. April 2019 [DOAJ & SINTA Indexed]
Publisher : Program Studi Akuntansi FPEB UPI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jrak.v7i1.14628

Abstract

Analisis kinerja bisnis dalam industri perbankan syariah dilakukan untuk menjamin dan mengevaluasi bahwa segala bentuk kegiatan perusahaan telah sesuai dengan koridor dan ketentuan syariah. Penelitian ini bertujuan untuk menjelaskan pengaruh board characteristics terhadap cost efficiency serta dampaknya terhadap islamic bank performance dengan menggunakan sample 33 islamic banking di Indonesia. Variabel yang diteliti meliputi board characteristics yang diukur melalui board leadership dan board size, cost efficiency yang diukur melalui throughput activities dan cycle efficiensy, serta islamic bank performance yang diukur melalui capital asset quality, profit marging, earning, dan liquidity. Metode penelitian yang digunakan dalam penelitian ini adalah Partial Least Square (PLS). Hasil penelitian menunjukkan bahwa board characteristics berpengaruh signifikan terhadap cost efficiency dan islamic bank performance, sedangkan cost effieicncy juga berpengaruh signifikan terhadap islamic bank performance. Board Characteristics lebih tinggi pengaruhnya terhadap islamic bank performance dibandingkan dengan cost efficiency.
Pengaruh Fashion Involvement Terhadap Impulse Buying (Survei pada Konsumen Fashion Berbasis Online Zalora) Utama, R Dian H; Rahayu, Agus; Alif, Abghia Lies Fildzah
Journal of Business Management Education (JBME) Vol 6, No 2 (2021)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v6i2.37671

Abstract

Penelitian ini dimaksudkan  untuk mengetahui gambaran fashion involvement dan impulse buying pada konsumen Zalora di Indonesia. Metode penelitian yang digunakan adalah metode explanatory survey dengan total sampel 100 pengunjung website Zalora.co.id. Teknik analisis data yang digunakan adalah deskriptif dan verifikatif menggunakan path analysis dengan alat bantu program SPSS 23.0 for windows. Hasil penelitian mengungkapkan bahwa fashion involvement berpengaruh positif terhadap impulse buying dengan pengaruh berada di kategori kuat berdasarkan tabel Guilford. Hal ini menunjukan bahwa fashion involvement merupakan pemicu yang cukup baik secara simultan terhadap impulse buying. Untuk menumbuhkan dan meningkatkan impulse buying pada konsumen Zalora, direkomendasikan untuk membuat produk yang dapat menstimulus konsumen untuk membeli produk. 
Co-Authors Abdul Aziz Ahmad Abdurokhim Abdurokhim Ade Sobandi, Ade Adi Binardi Adib Sultan, Mokh Adiwibowo, Lili Afdol Muftiasa Aggi Panigoro Sarifiyono Agus Kurniawan Akantege, Raymond Alif, Abghia Lies Fildzah Alwinda Manao Amay Suherman Andrieta Shintia Dewi Andry Alamsyah Arie Indra Gunawan Arvian Triantoro Aryani, Kiki As-siisi, Adzkia Marwa Asti Nur Aryanti Astri Wulandari Astrid Deandra Zafira Asyifa, Lia Siti Ayuningtyas Yuli Hapsari Azatovich, Ablatdinov Sultanbek Azizah Asmara, Maisa Bahri, Khoirun Nisa Bambang Widjajanta Bambang Widjajanta, Bambang Bejaoui, Asma Chairul Furqon, Chairul Chandra, Dicky Christianingrum Dadang Dahlan Dede Kurnia Dede Kurnia, Dede Dedi Prasetyo Dematria Pringgabayu Dewanti, Pelangi Puspa Dewi Puspasari Didit Supriyadi Dirgantari , Puspo Dewi Dirgantari, Puspodewi Disman Disman Disman Disman, D Disman, Disman Dita Amanah Dudih, Mochamad Edi Firdaus Edi Suryadi, Edi Eeng Ahman, Eeng Egasmara, Febri Ekarini, Mira Indriyulia Ekawijaya, Asep Bayu Enny Hindarwati Ernawati Ernawati Erni Martini Erwin Yulianto Fahlevy, Reza Fahreza, Mohammad Fanji Wijaya Farizki Maulana Rafliansyah Ferdiansyah, Gerry Fitri Lestari, Fitri Fitri Novilia Fitrina Lestari Furqon, Chaerul Gafar, Vanessa Geraldine B Advincula Gita Anggarini, Gita Gunardi Hadi Senen, Samsul Hadiyazid Rachman, Nur Hakim, Moch Lukmanul Hakim, Moch. Lukmanul Hanifah, Silvana Hardiana, R. Dian HARIYANTO HARIYANTO Hasyim, M. Ardi Nupi Hendrayati, Heni Hendrayati, Henny Heny Hendrayati Herbert Siregar Heri Purwanto Heru Budiono Heryana, Nono Heryani, Feni Huda, Miftakul Hurriyati , Ratih Ihda Farhatun Nisak Inasari Widiyastuti Indra Gunawan, Ari Iqbal Rabiul Awal, Rais Irayanti Adriant Islamiyah, Zakiyah Tsauroh Iwan Kurniawan Iwan Kurniawan Johan, Ahmad Juliana Juliana Khamiliyah, Lili Khania Teresa Gunawan Koeswandi, Tika Krishna Yuliawati, Ayu Kusumah, Echo Perdana Lasmita Sihaloho LIA AMALIA Lili Adi Wibowo Lina Marlina Lindawati M. Arief Ramdhany Machmud, Fajar Maelatusaadah, Lena Marliyana Maesaroh, Syti Sarah Maghfur, M. Mauladi, Andri Maulasena, Mirza Fawwaz Maya Sari Mayasari Misyaida Ayunda Putri Mokh. Adib Sultan Mokhammad Wahyudin Monoarfa, Hilda Muftiasa, Afdol Muhamad Bayu Pramesta Muhammad Deny, Muhammad Muhammad Iqbal Alamsyah Muhammad Zaky Yamin Munawar, Asep Muradovna, Khudayarova Mekhrangiz Mutia, Fitrahtul Nadeak, Thomas Nanang Fattah Nandi Nandi, Nandi Nasution, Harmansyah Neng Susi Susilawati Sugiana Neni Nuraeni, Neni Noneng Nurjanah Novilia , Fitri Nuraeni, Ita Nurjanah, Noneng Nuryadi Wijiharjono Oce Ridwanudin Palupi Permata Rahmi Pardede, Mahadi Permana, Irwan Triherda Pranadita, Nugraha Prasetyo Harisandi Prianto, Arif Puspo Dewi Dirgantari Rabiul Awal, Rais Iqbal Rahman, Shandikha Arya Yudha Rahmawati, Yuli Diani Rasyid, Mohammad Kurniadi Ratih Hurriyati Rauf, Mohamad Iqbal Abdul Rd. Dian Herdiana Utama, Rd. Dian Herdiana Rena Yuliana Retno Setyorini Ridwan Purnama, Ridwan Riske Faldesiani Rony Susalit Rosita, Ai Saepudin, Didin Safitri, Lusiana Safroni Isrososiawan Sakova, Megha Salsabila, Audra Santo Dewatmoko Saputri, Adiya Agustin Eka Saputri Sari, Intan Tenisia Prawita Sari, Rizqi Permana Saripudin, Asep Sihaloho, Lasmita Sihaloho, Lasmita Simamora, Saur Simatupang, Frido Sarita SISWANTO, BUDI NUR Sugiana, Neng Susi Susilawati Sugiharto, Moch Dudih Sugiharto, Moch. Dudih Sugiono, Ahmad Sukma Nugraha Sundusiah, Sundusiah Sunu Puguh Hayu Triono Supriyatna, Agus Surya Nugraha Suryana Sutopoh*, Sutopoh Suwatno Suwatno Syifa Pramudita Faddila Tatiek Ekawati Permana Tianingrum, Destri Mailinda Toto Susanto, Toto Triyono, Sunu Puguh Ubaidilah, Muhamad Rizki Utama, R Dian H Vanessa Gaffar Willma Fauzzia Yakin, Cecep Nurul Yana Setiawan Yono Maulana Yudha Rahman, Shandika Yuliana, Rena Yuliarti Maghfira Annahli Yuliati - Yuliawati, Ayu Khrisna Yuliawati, Ayu Khrisna Yuranita Pramudya Wardhani Yusoff, Yusliza Mohd Zahra Nadhira Khairunnisa