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Agus Rahayu
Universitas Pendidikan Indonesia
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MANAJEMEN STRATEGI DI MASA PANDEMI COVID-19 Herbert Siregar; Agus Rahayu; Lili Adi Wibowo
Komitmen: Jurnal Ilmiah Manajemen Vol 1, No 2 (2020): KOMITMEN : Jurnal Ilmiah Manajemen
Publisher : FEBI UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jim.v1i2.10316

Abstract

Esai ini bertujuan untuk mengklasifikasi berbagai strategi dan kebijakan yang diambil oleh perusahaan atau organisasi pada masa pandemi Covid-19 tahun 2019-2020. Kami mengumpulkan sejumlah  34 artikel yang berasal dari jurnal internasional dan mengelompokkannya sesuai dengan isu yang dihadapi. Klasifikasi yang dihasilkan sebanyak 20 bidang. Bidang yang paling sering muncul adalah bidang marketing diikuti dengan bidang hospitality, dan seterusnya hingga bidang supply chain. Simpulan yang paling dominan muncul di masing-masing artikel adalah organisasi harus berani melakukan perubahan terhadap strategi yang mereka gunakan dalam waktu yang sangat cepat.
Muslimpreneur Intentions: Analysis of Family Background Juliana Juliana; Agus Rahayu; Yuranita Pramudya Wardhani
Islamic Research Vol 3 No 1 (2020): Jurnal Kajian Peradaban Islam
Publisher : Perhimpunan Intelektual Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (275.821 KB) | DOI: 10.47076/jkpis.v3i1.35

Abstract

This research is based on the phenomenon of the problem of high unemployment and low Muslim entrepreneurship in Indonesia. The purpose of this study was to analyze and predict the influence of family background on the intention of the muslimpreneur. The population in this study is students of MA / SMA boarding schools in the city of Bandung. The sampling technique used was a non-probability-accidental sampling technique of 100 people. The method used is causal with a quantitative approach. The data analysis technique used is Patrial Least Square-Structural Equation Modeling (PLS-SEM). The results showed that family background had a positive and significant effect on Muslimpreneur intentions in students of MA / SMA Pesantren in Bandung. The implication in this study is the higher the influence of family background, it will affect the intentions of Islamic entrepreneurship on students.
Muslimpreneur Intentions: Analysis of Family Background Juliana Juliana; Agus Rahayu; Yuranita Pramudya Wardhani
Islamic Research Vol 3 No 1 (2020): Jurnal Kajian Peradaban Islam
Publisher : Perhimpunan Intelektual Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (275.821 KB) | DOI: 10.47076/jkpis.v3i1.35

Abstract

This research is based on the phenomenon of the problem of high unemployment and low Muslim entrepreneurship in Indonesia. The purpose of this study was to analyze and predict the influence of family background on the intention of the muslimpreneur. The population in this study is students of MA / SMA boarding schools in the city of Bandung. The sampling technique used was a non-probability-accidental sampling technique of 100 people. The method used is causal with a quantitative approach. The data analysis technique used is Patrial Least Square-Structural Equation Modeling (PLS-SEM). The results showed that family background had a positive and significant effect on Muslimpreneur intentions in students of MA / SMA Pesantren in Bandung. The implication in this study is the higher the influence of family background, it will affect the intentions of Islamic entrepreneurship on students.
WEBSITE AS AN COMMUNICATION TOOL AND BRANDING STRATEGY IN TELECOMMUNICATION COMPANIES: - Erni Martini; Lili Adi Wibowo; Agus Rahayu; Ratih Hurriyati
Jurnal Manajemen dan Kewirausahaan Vol. 24 No. 1 (2022): MARCH 2022
Publisher : Management Study Program, Faculty of Business and Economics, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (189.44 KB) | DOI: 10.9744/jmk.24.1.81-90

Abstract

This research had the purpose of investigating the utilization of a company's official website as a com­munication medium and for online branding purposes in the telecommunication industry in Indonesia. This study used a population of official websites from seven telecommunication companies in Indonesia. The indicators that had been used to analyze website content, website ease of use, and website interactivity. The results of this study showed that 100% of telecommunication companies in Indonesia had a website that can be used as an online branding strategy. The indicators that were mostly used by these companies for online branding were website content (100%) and website ease of use (93.65%), while the use of website interactivity (53%) still needed to be maximized. The findings of this study were useful in revealing how tele­com­mu­ni­cations companies in developing countries used their websites as a communication medium for online branding
PENGARUH GAMIFICATION TERHADAP REPURCHASE INTENTION Adi Binardi; Agus Rahayu; Dita Amanah
Strategic : Jurnal Pendidikan Manajemen Bisnis Vol 22, No 2 (2022): Strategic
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/strategic.v22i2.49250

Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Gamification terhadap Repurchase Intention. Jenis penelitian yang digunakan adalah deskriptif verifikatif yaitu dengan penggambaran dan pemaparan variabel-variabel yang diteliti dan kemudian ditarik kesimpulan. Variabel endogen dalam penelitian ini adalah repurchase intention (Y), dan gamification (X) sebagai variabel eksogen. Populasi dalam penelitian ini adalah pelanggan Burger King yang menggunakan fitur SHAKE N’WIN Burger King App di Indonesia. Pengambilan sampel dalam penelitian ini menggunakan metode purposive sampling, dimana setiap elemen dalam populasi memiliki kriteria khusus dengan menggunakan teknik nonprobability sampling terhadap 220 responden. Teknik analisis data verifikatif yang digunakan adalah analisis Structural Equation Modeling (SEM) dengan alat bantu program IBM SPSS AMOS for Windows. Hasil temuan penelitian ini menunjukan bahwa gambaran gamification terhadap repurchase intention berada pada kategori baik. Gamification memiliki pengaruh yang positif dan signifikan terhadap repurchase intention.
The role of self-congruity in the relationship between destination brand personality and revisit intention Dede Kurnia; Agus Rahayu; Heny Hendrayati
Jurnal Manajemen dan Pemasaran Jasa Vol. 15 No. 2 (2022): September
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v15i2.12519

Abstract

The purpose of this study was to explore and analyze the direct influence of destination brand personality and the intermediary effect of self-congruity on the influence of destination brand personality on revisit intentions by including gender and emotional experience as moderator variables. This research were using a quantitative approach with an explanatory survey method. In this research,  we used a questionnaire as a data collection tool while determining the sample. It also used a non-probability sampling technique to obtain 100 visitors to the Sukahaji Waterboom Tourism Destination. It used Conditional Process Analysis (CPA) with the Regression approach and used Software Macro Process by Hayes as the data analysis technique. The goals of this paperindicate that destination brand personality has no direct effect on revisit intention. It shows that the effect of destination brand personality on revisit intention is transmitted by self-congruity. The results of the subsequent analysis show that emotional experience and gender do not moderate the effect of destination brand personality and self-congruity on revisit intention.
Brand Switching Behavior Influenced by Product Attributes and Variety Seeking with Consumer Trust as a Mediating Variable Dematria Pringgabayu; Agus Rahayu; Heny Hendrayati; Ayuningtyas Yuli Hapsari
Jurnal Multidisiplin Madani Vol. 3 No. 1 (2023): January, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/mudima.v3i1.2421

Abstract

The movement of cellular operators to other brands is of course a picture for the company. Therefore companies must be able to increase product innovation both from all aspects of the product attributes offered, such as service quality and pricing that meet consumer desires or needs for product variations. This study aims to determine whether brand switching behavior is really influenced by product attributes and also variety seeking, and researchers also use the consumer trust variable as a mediator. The research method used was a descriptive and explanatory survey with a total sample of 384 people. The results of the study prove that product attributes and variety seeking have a positive and significant influence in forming consumer trust, and consumer trust has a positive and significant effect in shaping brand switching behavior. It can be seen that this variable has the greatest test value so that it can be concluded that customer trust is a the biggest influence on brand switching on customers
Analisis strategi pemasaran menggunakan matriks SWOT, matriks IFE, matriks EFE, dan matriks IE (Studi kasus pada bisnis Banjjagim.id) Misyaida Ayunda Putri; Agus Rahayu; Puspo Dewi Dirgantari
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 7 No 1 (2023): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v7i1.20703

Abstract

To achieve the expected profit, a business must determine the strategy to be implemented. By setting the right strategy, the company will have an impact on business progress. To determine an appropriate strategy for a business, the strategy must be adapted to environmental conditions both internally and externally. By analyzing the business environment, it is hoped that the strategy implemented will have a positive impact on the business in overcoming competition. This study aims to determine the internal business conditions based on the IFE matrix analysis of the Banjagim.id business, to determine the external business conditions based on the EFE matrix analysis on the Banjagim.id business, and to find out what strategies should be applied by the Banjjagim.id business to overcome the problems that arise. experienced. The research method used in this study is qualitative research with primary data types based on observation techniques on the Banjjagim.id business as well as secondary data which refers to gathering information through various sources. The results of the study show that from the analysis of the IFE, EFE, IE, and SWOT Matrix, the strategy that Banjjagim.id can implement is market penetration and product development. Untuk mencapai keuntungan yang diharapkan, maka sebuah bisnis harus menentukan strategi yang akan diterapkan. Dengan menetapkan strategi yang tepat, maka perusahaan akan berdampak pada kemajuan bisnis. Untuk menentukan sebuah strategi yang tepat bagi sebuah bisnis, maka strategi harus disesuaikan dengan keadaan lingkungan baik secara internal maupun eksternal. Dengan menganalisis lingkungan bisnis, diharapkan strategi yang diterapkan dapat memberikan dampak positif terhadap bisnis dalam mengatasi persaingan. Penelitian ini bertujuan untuk mengetahui kondisi internal bisnis berdasarkan analisis matriks IFE pada bisnis Banjjagim.id, untuk mengetahui kondisi eksternal bisnis berdasarkan analisis matriks EFE pada bisnis Banjjagim.id, serta untuk mengetahui strategi apa yang harus diterapkan oleh bisnis Banjjagim.id untuk mengatasi permasalahan yang dialami. Metode penelitian yang digunakan pada penelitian ini adalah penelitian kualitatif dengan jenis data primer berdasarkan teknik observasi pada bisnis Banjjagim.id serta data sekunder yang mengacu pada pengumpulan informasi melalui berbagai sumber. Hasil penelitian menunjukkan bahwa dari analisis Matriks IFE, EFE, IE, dan SWOT strategi yang dapat diterapkan oleh Banjjagim.id adalah dengan melakukan penetrasi pasar dan pengembangan produk.
Analisis Strategi Segmentasi, Targeting, dan Postioning Eiger: Analysis of Eiger's Segmentation, Targeting and Positioning Strategies Muhammad Zaky Yamin; Agus Rahayu; Puspo Dewi Dirgantari
Experimental Student Experiences Vol. 1 No. 1 (2022): January
Publisher : LPPM Institut Studi Islam Sunan Doe

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (169.648 KB) | DOI: 10.58330/ese.v1i1.122

Abstract

The purpose of this research is to find out eiger's segmentation, targeting, and positioning strategies in fulfilling the needs and desires of consumers in doing outdoor activities. The research method used to achieve the research objectives was a qualitative method, the data collection method used systematic literature review. The results showed, (1) Segmentation, Eiger's market segment is consumers who are happy with outdoor activities and consumers who are happy with the adventurous style, this is for clothing products. For products from Eiger Coffee, the segmentation is focused on consumers who are looking for coffee with good quality but at a low price. (2) The target market targeted by Eiger is consumers who like adventure, and or consumers who like the style of an adventurer, this is for clothing products. For products from Eiger Coffee, Eiger coffee targets its products for coffee lovers who are looking for the best taste and quality (3) Positioning, positioning according to benefits. As mentioned above, Eiger products provide comfort when worn, besides that Eiger products have good material strength so that Eiger products are resistant and durable. Second, Eiger has clothing and coffee products that are relatively more expensive than competitors in the same industry.
Covid-19 Pandemic as a Catalyst for Digital Transformation: A Bibliometric Analysis using Vosviewer Heri Purwanto; Lili Adi Wibowo; Agus Rahayu
Jurnal Manajemen Bisnis Vol. 10 No. 1 (2023): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v10i1.485

Abstract

The pandemic of Covid-19 has become a global event that has an effect on every aspect of life. Since the announcement of Covid-19 as a pandemic on March 11, 2020 by the World Health Organization (WHO), until the end of December 2020 the pandemic is still ongoing in various parts of the world, a number of studies related to the impact of Covid-19 have been published in various international journals. This research aims to examine 446 articles related to Covid-19 as a catalyst for digital transformation in various fields that have received the researchers’ attention. By using a systematic literature review methodology and a bibliometric analysis approach, the results of the Vosviewer software analysis divide the emergence of keywords in both article titles and abstracts as many as 14 clusters which are divided into three subject areas of concern to researchers, namely psychology and health, socio-economics, and education. From those three fields, various digital technologies are utilized for digital transformation purposes, such as the internet of things, artificial intelligence, biosensors, digital health, e-learning, and others that can be used for further development for the benefit of more specific fields.
Co-Authors A. Sobandi A. Sobandi Abdul Aziz Ahmad Abdurokhim Abdurokhim Ade Sobandi, Ade Adi Binardi Adib Sultan, Mokh Adiwibowo, Lili Advincula, Geraldine B Afdol Muftiasa Aggi Panigoro Sarifiyono Agus Kurniawan Akantege, Raymond Alfira Sofia Alfira Sofia Alif, Abghia Lies Fildzah Alwinda Manao Amay Suherman Andrieta Shintia Dewi Andry Alamsyah Arie Indra Gunawan Arvian Triantoro Aryani, Kiki As-siisi, Adzkia Marwa Asep Kurniawan Asep Kurniawan Asti Nur Aryanti Astri Wulandari Astrid Deandra Zafira Asyifa, Lia Siti Ayuningtyas Yuli Hapsari Azatovich, Ablatdinov Sultanbek Bambang Widjajanta Bambang Widjajanta, Bambang Bejaoui, Asma Budhi Wahyu Fitriadi Chairul Furqon, Chairul Christianingrum Dadang Dahlan Dede Kurnia Dede Kurnia Dedi Prasetyo Dematria Pringgabayu Dewanti, Pelangi Puspa Dewi Puspasari Dicky Chandra Didin Saepudin Didit Supriyadi Dirgantari , Puspo Dewi Dirgantari, Puspodewi Disman Disman Disman Disman Disman, D Disman, Disman Dita Amanah Dudih, Mochamad Edi Firdaus Edi Suryadi Edi Suryadi, Edi Eeng Ahman, Eeng Egasmara, Febri Eka Ludiya Ekarini, Mira Indriyulia Ekawijaya, Asep Bayu Enny Hindarwati Enny Noegraheni Hindarwati Enny Noegraheni Hindarwati, Enny Noegraheni ERNAWATI Erni Martini Erwin Yulianto Fahlevy, Reza Fanji Wijaya Farizki Maulana Rafliansyah Ferdiansyah, Gerry Fitri Lestari, Fitri Fitri Novilia Fitrina Lestari Fitrina Lestari Furqon, Chaerul Gafar, Vanessa Gatot Kunta Kumara Gita Anggarini, Gita Gunardi Gusmawati Gusmawati Gusmawati, Gusmawati Hadi Senen, Samsul Hafidudin Hafidudin Hafidudin Hafidudin, Hafidudin Hakim, Moch Lukmanul Hakim, Moch. Lukmanul Hamdani Pratama Hanifah, Silvana Hardiana, R. Dian Hari Mulyadi Hari Mulyadi, Hari harisandi, Prasetyo HARIYANTO HARIYANTO Hasyim, M. Ardi Nupi Hendrayati, Heni Hendrayati, Henny Heny Hendrayati Herbert Siregar Heri Purwanto Heru Budiono Heryana, Nono Heryani, Feni Huda, Miftakul Hurriyati , Ratih I Dewa Gede Sayang Adi Yadnya Ihda Farhatun Nisak Indra Gunawan, Ari Iqbal Rabiul Awal, Rais Irayanti Adriant Islamiyah, Zakiyah Tsauroh Iwan Kurniawan Iwan Kurniawan Johan, Ahmad Juliana Juliana Khamiliyah, Lili Khania Teresa Gunawan Khoirun Nisa Bahri Koeswandi, Tika Krishna Yuliawati, Ayu Kusumah, Echo Perdana Laksmi Sito Dwi Irvianti Laksmi Sito Dwi Irvianti, Laksmi Sito Dwi Lasmita Sihaloho LIA AMALIA Lili Adi Wibowo Lina Marlina Lindawati Ludiya, Eka M. Arief Ramdhany Machmud, Fajar Maelatusaadah, Lena Marliyana Maesaroh, Syti Sarah Maghfur, M. Maisa Azizah Asmara Manoarfa, Hilda Masharyono Masharyono Mauladi, Andri Maulana, Yono Maulasena, Mirza Fawwaz Maya Sari Mayasari Mayasari Misyaida Ayunda Putri Mohammad Fahreza Mokh. Adib Sultan Mokhammad Wahyudin Monoarfa, Hilda Muftiasa, Afdol Muhamad Bayu Pramesta Muhammad Deny, Muhammad Muhammad Iqbal Alamsyah Muhammad Iqbal Alamsyah Muhammad Zaky Yamin Munawar, Asep Muradovna, Khudayarova Mekhrangiz Mutia, Fitrahtul Nadeak, Thomas Nanang Fattah Nandi Nandi, Nandi Nasution, Harmansyah Neng Susi Susilawati Sugiana Neni Nuraeni, Neni Noneng Nurjanah Novilia , Fitri Nugraha Pranadita Nur Hadiyazid Rachman Nuraeni, Ita Nurjanah, Noneng Nurlia Nurlia Nurul Aziz Pratiwi Nurul Aziz Pratiwi Nuryadi Wijiharjono Oce Ridwanudin Palupi Permata Rahmi Patta, Ribka Permana, Irwan Triherda Pranadita, Nugraha Prastiyo, Hery Eko Prianto, Arif Puspo Dewi Dirgantari Rabiul Awal, Rais Iqbal Rahman, Shandikha Arya Yudha Rahmawati, Yuli Diani Rasto Rasto Rasyid, Mohammad Kurniadi Ratih Hurriyati Rauf, Mohamad Iqbal Abdul Rd. Dian Herdiana Utama, Rd. Dian Herdiana Rena Yuliana Retno Setyorini Ridwan Purnama Ridwan Purnama, Ridwan Riske Faldesiani Rizqi Permana Sari Rony Susalit Rosita, Ai Safitri, Lusiana Safroni Isrososiawan Sakova, Megha Salsabila, Audra Santo Dewatmoko Saputri, Adiya Agustin Eka Saputri Sari, Intan Tenisia Prawita Saripudin, Asep Sihaloho, Lasmita Sihaloho, Lasmita Simatupang, Frido Sarita SISWANTO, BUDI NUR Sofia , Alfira Sugiana, Neng Susi Susilawati Sugiharto, Moch Dudih Sugiharto, Moch. Dudih Sugiono, Ahmad Sukma Nugraha Sundusiah Sundusiah Sundusiah, Sundusiah Sunu Puguh Hayu Triono Supriyatna, Agus Surya Nugraha Suryana Sutopoh*, Sutopoh Suwatno Suwatno Syahril Hasan - Politeknik Sains dan Teknologi Wiratama Maluku Utara, Syahril Hasan Syamsul Hadi Senen, Syamsul Hadi Syifa Pramudita Faddila Tatiek Ekawati Permana Tianingrum, Destri Mailinda Toto Susanto, Toto Tri Haryanto Tri Widarmanti Tri Widarmanti Triyono, Sunu Puguh Ubaidilah, Muhamad Rizki Utama, R Dian H Vanessa Gaffar Virda Dimas Ekaputra Wahyudin, Cucu Wibowo , Lili Adi Wiji Safitri Willma Fauzzia Yakin, Cecep Nurul Yana Setiawan Yeni Fajrin Yudha Rahman, Shandika Yuliana, Rena Yuliarti Maghfira Annahli Yuliati - Yuliawati, Ayu Khrisna Yuliawati, Ayu Khrisna Yuranita Pramudya Wardhani Yusoff, Yusliza Mohd Zahra Nadhira Khairunnisa