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Green Human Resources Management Mendukung Kinerja Lingkungan Industri Perhotelan Safroni Isrososiawan; Agus Rahayu; Lili Adi Wibowo
Jurnal Co Management Vol. 3 No. 2 (2020): Jurnal Ilmiah Manajemen dan Ilmu Sosial : Co-Management
Publisher : IKOPIN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (229.081 KB) | DOI: 10.32670/comanagement.v3i2.425

Abstract

Perkembangan Industri perhotelan semakin pesat seiring dengan peningkatan dalam industri pariwisata; Namun, di sisi lain, industri perhotelan menjadi salah satu sektor yang sebagian besar menambah beban terhadap lingkungan. Akibat banyaknya masalah lingkungan yang dihadapi oleh industri perhotelan, maka ada peningkatan kapasitas untuk memenuhi ekspektasi terhadap masalah lingkungan dan menerapkan praktik bisnis yang berkelanjutan salah satunya penerapan praktik Green Human Resource Management untuk mencapai keunggulan serta persaingan industri. Saat ini Green Human Resource Management telah menjadi strategi bisnis utama bagi organisasi yang substansial di mana Pengembangan Sumber Daya Manusia memiliki peran aktif dalam lingkungan kerja. Green Human Resource Management adalah program yang membantu menciptakan tenaga kerja hijau yang dapat memahami dan menghargai budaya hijau dalam suatu organisasi yang membutuhkan keterampilan teknis dan manajemen tingkat tinggi pada karyawan. Berlandaskan teori pandangan berbasis sumber daya, praktik Green Human Resource Management terdiri dari beberapa faktor diantaranya (green recruitment and selection, green training and development, green performance assessment, and green compensation) yang dapat mendorong kinerja lingkungan di industri perhotelan. Penelitian ini bertujuan untuk melihat implemetasi Green Human Resource Management mendukung kinerja lingkungan industri perhotelan serta melihat dimensi praktik Green Human Resource Management dalam mendukung kinerja lingkungan yang lebih baik. Penelitian ini menggunakan pendekatan kualitatif dengan studi literatur (dokumen) yang dihimpun dari data yang dipilih sesuai dengan kriteria.
MANAJEMEN STRATEGI DI MASA PANDEMI COVID-19 Herbert Siregar; Agus Rahayu; Lili Adi Wibowo
Komitmen: Jurnal Ilmiah Manajemen Vol 1, No 2 (2020): KOMITMEN : Jurnal Ilmiah Manajemen
Publisher : FEBI UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jim.v1i2.10316

Abstract

Esai ini bertujuan untuk mengklasifikasi berbagai strategi dan kebijakan yang diambil oleh perusahaan atau organisasi pada masa pandemi Covid-19 tahun 2019-2020. Kami mengumpulkan sejumlah  34 artikel yang berasal dari jurnal internasional dan mengelompokkannya sesuai dengan isu yang dihadapi. Klasifikasi yang dihasilkan sebanyak 20 bidang. Bidang yang paling sering muncul adalah bidang marketing diikuti dengan bidang hospitality, dan seterusnya hingga bidang supply chain. Simpulan yang paling dominan muncul di masing-masing artikel adalah organisasi harus berani melakukan perubahan terhadap strategi yang mereka gunakan dalam waktu yang sangat cepat.
Muslimpreneur Intentions: Analysis of Family Background Juliana Juliana; Agus Rahayu; Yuranita Pramudya Wardhani
Islamic Research Vol 3 No 1 (2020): Jurnal Kajian Peradaban Islam
Publisher : Perhimpunan Intelektual Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (275.821 KB) | DOI: 10.47076/jkpis.v3i1.35

Abstract

This research is based on the phenomenon of the problem of high unemployment and low Muslim entrepreneurship in Indonesia. The purpose of this study was to analyze and predict the influence of family background on the intention of the muslimpreneur. The population in this study is students of MA / SMA boarding schools in the city of Bandung. The sampling technique used was a non-probability-accidental sampling technique of 100 people. The method used is causal with a quantitative approach. The data analysis technique used is Patrial Least Square-Structural Equation Modeling (PLS-SEM). The results showed that family background had a positive and significant effect on Muslimpreneur intentions in students of MA / SMA Pesantren in Bandung. The implication in this study is the higher the influence of family background, it will affect the intentions of Islamic entrepreneurship on students.
Muslimpreneur Intentions: Analysis of Family Background Juliana Juliana; Agus Rahayu; Yuranita Pramudya Wardhani
Islamic Research Vol 3 No 1 (2020): Jurnal Kajian Peradaban Islam
Publisher : Perhimpunan Intelektual Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (275.821 KB) | DOI: 10.47076/jkpis.v3i1.35

Abstract

This research is based on the phenomenon of the problem of high unemployment and low Muslim entrepreneurship in Indonesia. The purpose of this study was to analyze and predict the influence of family background on the intention of the muslimpreneur. The population in this study is students of MA / SMA boarding schools in the city of Bandung. The sampling technique used was a non-probability-accidental sampling technique of 100 people. The method used is causal with a quantitative approach. The data analysis technique used is Patrial Least Square-Structural Equation Modeling (PLS-SEM). The results showed that family background had a positive and significant effect on Muslimpreneur intentions in students of MA / SMA Pesantren in Bandung. The implication in this study is the higher the influence of family background, it will affect the intentions of Islamic entrepreneurship on students.
WEBSITE AS AN COMMUNICATION TOOL AND BRANDING STRATEGY IN TELECOMMUNICATION COMPANIES: - Erni Martini; Lili Adi Wibowo; Agus Rahayu; Ratih Hurriyati
Jurnal Manajemen dan Kewirausahaan Vol. 24 No. 1 (2022): MARCH 2022
Publisher : Management Study Program, Faculty of Business and Economics, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (189.44 KB) | DOI: 10.9744/jmk.24.1.81-90

Abstract

This research had the purpose of investigating the utilization of a company's official website as a com­munication medium and for online branding purposes in the telecommunication industry in Indonesia. This study used a population of official websites from seven telecommunication companies in Indonesia. The indicators that had been used to analyze website content, website ease of use, and website interactivity. The results of this study showed that 100% of telecommunication companies in Indonesia had a website that can be used as an online branding strategy. The indicators that were mostly used by these companies for online branding were website content (100%) and website ease of use (93.65%), while the use of website interactivity (53%) still needed to be maximized. The findings of this study were useful in revealing how tele­com­mu­ni­cations companies in developing countries used their websites as a communication medium for online branding
PENGARUH GAMIFICATION TERHADAP REPURCHASE INTENTION Adi Binardi; Agus Rahayu; Dita Amanah
Strategic : Jurnal Pendidikan Manajemen Bisnis Vol 22, No 2 (2022): Strategic
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/strategic.v22i2.49250

Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Gamification terhadap Repurchase Intention. Jenis penelitian yang digunakan adalah deskriptif verifikatif yaitu dengan penggambaran dan pemaparan variabel-variabel yang diteliti dan kemudian ditarik kesimpulan. Variabel endogen dalam penelitian ini adalah repurchase intention (Y), dan gamification (X) sebagai variabel eksogen. Populasi dalam penelitian ini adalah pelanggan Burger King yang menggunakan fitur SHAKE N’WIN Burger King App di Indonesia. Pengambilan sampel dalam penelitian ini menggunakan metode purposive sampling, dimana setiap elemen dalam populasi memiliki kriteria khusus dengan menggunakan teknik nonprobability sampling terhadap 220 responden. Teknik analisis data verifikatif yang digunakan adalah analisis Structural Equation Modeling (SEM) dengan alat bantu program IBM SPSS AMOS for Windows. Hasil temuan penelitian ini menunjukan bahwa gambaran gamification terhadap repurchase intention berada pada kategori baik. Gamification memiliki pengaruh yang positif dan signifikan terhadap repurchase intention.
The role of self-congruity in the relationship between destination brand personality and revisit intention Dede Kurnia; Agus Rahayu; Heny Hendrayati
Jurnal Manajemen dan Pemasaran Jasa Vol. 15 No. 2 (2022): September
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v15i2.12519

Abstract

The purpose of this study was to explore and analyze the direct influence of destination brand personality and the intermediary effect of self-congruity on the influence of destination brand personality on revisit intentions by including gender and emotional experience as moderator variables. This research were using a quantitative approach with an explanatory survey method. In this research,  we used a questionnaire as a data collection tool while determining the sample. It also used a non-probability sampling technique to obtain 100 visitors to the Sukahaji Waterboom Tourism Destination. It used Conditional Process Analysis (CPA) with the Regression approach and used Software Macro Process by Hayes as the data analysis technique. The goals of this paperindicate that destination brand personality has no direct effect on revisit intention. It shows that the effect of destination brand personality on revisit intention is transmitted by self-congruity. The results of the subsequent analysis show that emotional experience and gender do not moderate the effect of destination brand personality and self-congruity on revisit intention.
Brand Switching Behavior Influenced by Product Attributes and Variety Seeking with Consumer Trust as a Mediating Variable Dematria Pringgabayu; Agus Rahayu; Heny Hendrayati; Ayuningtyas Yuli Hapsari
Jurnal Multidisiplin Madani Vol. 3 No. 1 (2023): January, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/mudima.v3i1.2421

Abstract

The movement of cellular operators to other brands is of course a picture for the company. Therefore companies must be able to increase product innovation both from all aspects of the product attributes offered, such as service quality and pricing that meet consumer desires or needs for product variations. This study aims to determine whether brand switching behavior is really influenced by product attributes and also variety seeking, and researchers also use the consumer trust variable as a mediator. The research method used was a descriptive and explanatory survey with a total sample of 384 people. The results of the study prove that product attributes and variety seeking have a positive and significant influence in forming consumer trust, and consumer trust has a positive and significant effect in shaping brand switching behavior. It can be seen that this variable has the greatest test value so that it can be concluded that customer trust is a the biggest influence on brand switching on customers
Analisis strategi pemasaran menggunakan matriks SWOT, matriks IFE, matriks EFE, dan matriks IE (Studi kasus pada bisnis Banjjagim.id) Misyaida Ayunda Putri; Agus Rahayu; Puspo Dewi Dirgantari
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 7 No 1 (2023): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v7i1.20703

Abstract

To achieve the expected profit, a business must determine the strategy to be implemented. By setting the right strategy, the company will have an impact on business progress. To determine an appropriate strategy for a business, the strategy must be adapted to environmental conditions both internally and externally. By analyzing the business environment, it is hoped that the strategy implemented will have a positive impact on the business in overcoming competition. This study aims to determine the internal business conditions based on the IFE matrix analysis of the Banjagim.id business, to determine the external business conditions based on the EFE matrix analysis on the Banjagim.id business, and to find out what strategies should be applied by the Banjjagim.id business to overcome the problems that arise. experienced. The research method used in this study is qualitative research with primary data types based on observation techniques on the Banjjagim.id business as well as secondary data which refers to gathering information through various sources. The results of the study show that from the analysis of the IFE, EFE, IE, and SWOT Matrix, the strategy that Banjjagim.id can implement is market penetration and product development. Untuk mencapai keuntungan yang diharapkan, maka sebuah bisnis harus menentukan strategi yang akan diterapkan. Dengan menetapkan strategi yang tepat, maka perusahaan akan berdampak pada kemajuan bisnis. Untuk menentukan sebuah strategi yang tepat bagi sebuah bisnis, maka strategi harus disesuaikan dengan keadaan lingkungan baik secara internal maupun eksternal. Dengan menganalisis lingkungan bisnis, diharapkan strategi yang diterapkan dapat memberikan dampak positif terhadap bisnis dalam mengatasi persaingan. Penelitian ini bertujuan untuk mengetahui kondisi internal bisnis berdasarkan analisis matriks IFE pada bisnis Banjjagim.id, untuk mengetahui kondisi eksternal bisnis berdasarkan analisis matriks EFE pada bisnis Banjjagim.id, serta untuk mengetahui strategi apa yang harus diterapkan oleh bisnis Banjjagim.id untuk mengatasi permasalahan yang dialami. Metode penelitian yang digunakan pada penelitian ini adalah penelitian kualitatif dengan jenis data primer berdasarkan teknik observasi pada bisnis Banjjagim.id serta data sekunder yang mengacu pada pengumpulan informasi melalui berbagai sumber. Hasil penelitian menunjukkan bahwa dari analisis Matriks IFE, EFE, IE, dan SWOT strategi yang dapat diterapkan oleh Banjjagim.id adalah dengan melakukan penetrasi pasar dan pengembangan produk.
Analisis Strategi Segmentasi, Targeting, dan Postioning Eiger: Analysis of Eiger's Segmentation, Targeting and Positioning Strategies Muhammad Zaky Yamin; Agus Rahayu; Puspo Dewi Dirgantari
Experimental Student Experiences Vol. 1 No. 1 (2022): January
Publisher : LPPM Institut Studi Islam Sunan Doe

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (169.648 KB) | DOI: 10.58330/ese.v1i1.122

Abstract

The purpose of this research is to find out eiger's segmentation, targeting, and positioning strategies in fulfilling the needs and desires of consumers in doing outdoor activities. The research method used to achieve the research objectives was a qualitative method, the data collection method used systematic literature review. The results showed, (1) Segmentation, Eiger's market segment is consumers who are happy with outdoor activities and consumers who are happy with the adventurous style, this is for clothing products. For products from Eiger Coffee, the segmentation is focused on consumers who are looking for coffee with good quality but at a low price. (2) The target market targeted by Eiger is consumers who like adventure, and or consumers who like the style of an adventurer, this is for clothing products. For products from Eiger Coffee, Eiger coffee targets its products for coffee lovers who are looking for the best taste and quality (3) Positioning, positioning according to benefits. As mentioned above, Eiger products provide comfort when worn, besides that Eiger products have good material strength so that Eiger products are resistant and durable. Second, Eiger has clothing and coffee products that are relatively more expensive than competitors in the same industry.
Co-Authors Abdul Aziz Ahmad Abdurokhim Abdurokhim Ade Sobandi, Ade Adi Binardi Adib Sultan, Mokh Adiwibowo, Lili Afdol Muftiasa Aggi Panigoro Sarifiyono Agus Kurniawan Akantege, Raymond Alif, Abghia Lies Fildzah Alwinda Manao Amay Suherman Andrieta Shintia Dewi Andry Alamsyah Arie Indra Gunawan Arvian Triantoro Aryani, Kiki As-siisi, Adzkia Marwa Asti Nur Aryanti Astri Wulandari Astrid Deandra Zafira Asyifa, Lia Siti Ayuningtyas Yuli Hapsari Azatovich, Ablatdinov Sultanbek Azizah Asmara, Maisa Bahri, Khoirun Nisa Bambang Widjajanta Bambang Widjajanta, Bambang Bejaoui, Asma Chairul Furqon, Chairul Chandra, Dicky Christianingrum Dadang Dahlan Dede Kurnia Dede Kurnia, Dede Dedi Prasetyo Dematria Pringgabayu Dewanti, Pelangi Puspa Dewi Puspasari Didit Supriyadi Dirgantari , Puspo Dewi Dirgantari, Puspodewi Disman Disman Disman Disman, D Disman, Disman Dita Amanah Dudih, Mochamad Edi Firdaus Edi Suryadi, Edi Eeng Ahman, Eeng Egasmara, Febri Ekarini, Mira Indriyulia Ekawijaya, Asep Bayu Enny Hindarwati Ernawati Ernawati Erni Martini Erwin Yulianto Fahlevy, Reza Fahreza, Mohammad Fanji Wijaya Farizki Maulana Rafliansyah Ferdiansyah, Gerry Fitri Lestari, Fitri Fitri Novilia Fitrina Lestari Furqon, Chaerul Gafar, Vanessa Geraldine B Advincula Gita Anggarini, Gita Gunardi Hadi Senen, Samsul Hadiyazid Rachman, Nur Hakim, Moch Lukmanul Hakim, Moch. Lukmanul Hanifah, Silvana Hardiana, R. Dian HARIYANTO HARIYANTO Hasyim, M. Ardi Nupi Hendrayati, Heni Hendrayati, Henny Heny Hendrayati Herbert Siregar Heri Purwanto Heru Budiono Heryana, Nono Heryani, Feni Huda, Miftakul Hurriyati , Ratih Ihda Farhatun Nisak Inasari Widiyastuti Indra Gunawan, Ari Iqbal Rabiul Awal, Rais Irayanti Adriant Islamiyah, Zakiyah Tsauroh Iwan Kurniawan Iwan Kurniawan Johan, Ahmad Juliana Juliana Khamiliyah, Lili Khania Teresa Gunawan Koeswandi, Tika Krishna Yuliawati, Ayu Kusumah, Echo Perdana Lasmita Sihaloho LIA AMALIA Lili Adi Wibowo Lina Marlina Lindawati M. Arief Ramdhany Machmud, Fajar Maelatusaadah, Lena Marliyana Maesaroh, Syti Sarah Maghfur, M. Mauladi, Andri Maulasena, Mirza Fawwaz Maya Sari Mayasari Misyaida Ayunda Putri Mokh. Adib Sultan Mokhammad Wahyudin Monoarfa, Hilda Muftiasa, Afdol Muhamad Bayu Pramesta Muhammad Deny, Muhammad Muhammad Iqbal Alamsyah Muhammad Zaky Yamin Munawar, Asep Muradovna, Khudayarova Mekhrangiz Mutia, Fitrahtul Nadeak, Thomas Nanang Fattah Nandi Nandi, Nandi Nasution, Harmansyah Neng Susi Susilawati Sugiana Neni Nuraeni, Neni Noneng Nurjanah Novilia , Fitri Nuraeni, Ita Nurjanah, Noneng Nuryadi Wijiharjono Oce Ridwanudin Palupi Permata Rahmi Pardede, Mahadi Permana, Irwan Triherda Pranadita, Nugraha Prasetyo Harisandi Prianto, Arif Puspo Dewi Dirgantari Rabiul Awal, Rais Iqbal Rahman, Shandikha Arya Yudha Rahmawati, Yuli Diani Rasyid, Mohammad Kurniadi Ratih Hurriyati Rauf, Mohamad Iqbal Abdul Rd. Dian Herdiana Utama, Rd. Dian Herdiana Rena Yuliana Retno Setyorini Ridwan Purnama, Ridwan Riske Faldesiani Rony Susalit Rosita, Ai Saepudin, Didin Safitri, Lusiana Safroni Isrososiawan Sakova, Megha Salsabila, Audra Santo Dewatmoko Saputri, Adiya Agustin Eka Saputri Sari, Intan Tenisia Prawita Sari, Rizqi Permana Saripudin, Asep Sihaloho, Lasmita Sihaloho, Lasmita Simamora, Saur Simatupang, Frido Sarita SISWANTO, BUDI NUR Sugiana, Neng Susi Susilawati Sugiharto, Moch Dudih Sugiharto, Moch. Dudih Sugiono, Ahmad Sukma Nugraha Sundusiah, Sundusiah Sunu Puguh Hayu Triono Supriyatna, Agus Surya Nugraha Suryana Sutopoh*, Sutopoh Suwatno Suwatno Syifa Pramudita Faddila Tatiek Ekawati Permana Tianingrum, Destri Mailinda Toto Susanto, Toto Triyono, Sunu Puguh Ubaidilah, Muhamad Rizki Utama, R Dian H Vanessa Gaffar Willma Fauzzia Yakin, Cecep Nurul Yana Setiawan Yono Maulana Yudha Rahman, Shandika Yuliana, Rena Yuliarti Maghfira Annahli Yuliati - Yuliawati, Ayu Khrisna Yuliawati, Ayu Khrisna Yuranita Pramudya Wardhani Yusoff, Yusliza Mohd Zahra Nadhira Khairunnisa