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Journal : Robust: Research of Business and Economics Studies

INTEGRASI NILAI-NILAI SYARIAH DALAM MODEL PERCEIVED VALUE: KERANGKA KONSEPTUAL UNTUK PEMASARAN PRODUK HALAL Rahmah, Nur
Robust: Research of Business and Economics Studies Vol 4, No 2 (2024): Volume 4, Nomor 2: Oktober 2024
Publisher : IAIN Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31332/robust.v4i2.10476

Abstract

In an increasingly competitive era, companies must integrate Islamic values into the perceived value model to provide added value to customers through quality services, thereby winning the competition in the halal product market. This study aims to analyze the integration of Islamic values into perceived value in halal product marketing. The research focuses on conceptual analysis using qualitative research methods and secondary data sources by reviewing relevant literature on the main topic of the study. The findings indicate that the application of perceived value to halal products can enhance trust and purchase intention among Muslim consumers, where the halal label serves as an extrinsic information cue that improves the shopping experience and provides a competitive advantage for companies in building loyalty and long-term relationships with Muslim customers, while ensuring product compliance with Islamic principles. The implication is that the integration of Islamic values into the perceived value model enhances the trust and purchase intention of Muslim consumers, as well as provides a competitive advantage for companies in building customer loyalty in the halal product market.
INTEGRASI NILAI-NILAI SYARIAH DALAM MODEL PERCEIVED VALUE: KERANGKA KONSEPTUAL UNTUK PEMASARAN PRODUK HALAL Rahmah, Nur
Robust: Research of Business and Economics Studies Vol. 4 No. 2 (2024): Oktober 2024
Publisher : IAIN Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31332/robust.v4i2.10476

Abstract

In an increasingly competitive era, companies must integrate Islamic values into the perceived value model to provide added value to customers through quality services, thereby winning the competition in the halal product market. This study aims to analyze the integration of Islamic values into perceived value in halal product marketing. The research focuses on conceptual analysis using qualitative research methods and secondary data sources by reviewing relevant literature on the main topic of the study. The findings indicate that the application of perceived value to halal products can enhance trust and purchase intention among Muslim consumers, where the halal label serves as an extrinsic information cue that improves the shopping experience and provides a competitive advantage for companies in building loyalty and long-term relationships with Muslim customers, while ensuring product compliance with Islamic principles. The implication is that the integration of Islamic values into the perceived value model enhances the trust and purchase intention of Muslim consumers, as well as provides a competitive advantage for companies in building customer loyalty in the halal product market.
The Influence of Financial Literacy and Financial Attitude on Personal Financial Management: Pengaruh Financial Literacy, Financial Attitude terhadap Pengelolaan Keuangan Pribadi Rahmah, Nur; Idris, Munadi; Salehaman; Imran, Muhammad
Robust: Research of Business and Economics Studies Vol. 5 No. 2 (2025): Oktober 2025
Publisher : IAIN Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine the impact of financial literacy and financial attitudes on students' personal financial management. The position of this research is important because good financial literacy and financial attitudes can prevent students from excessive consumer behavior and improve their financial stability. The method used was the distribution of questionnaires to 100 students, employing Multiple Linear Regression Analysis with stages including classical assumption testing, t-test hypothesis testing, and F-test hypothesis testing. The results show that both financial literacy and financial attitudes have a significant effect on students' personal financial management, contributing new insights into the development of understanding the importance of these two factors in achieving better financial management. The implications of this study suggest that the development of financial literacy and positive financial attitudes should be a priority in higher education, particularly in the field of finance, to help students achieve more stable and sustainable personal financial management.
Co-Authors A Halim A, Winda Abd Rahman Abd. Majid HR Lagu Abdul Hafid Abdul Rahman Adila, Wilis Salwa Adnan, Abdullah Ulil Ilmi Adrinata, Yoksa Adryani Ris Affandhy, Syakhrul Agliana, Delvin Ahmad Fauzan Ahmad Fauzi Furqon Akmal, Nurfaizah Alam, Samsu Alfasyari, Arief Alfina Baharuddin Ali Djamhuri Alia Lestari Amalia, Ananda Rizki Amelia, Tasya Amir, Winarsi Amirah Mustarin Amrullah, Akbar Taufik Anas, Al Baihaqi Andi Sukainah Andini Puteri Anisa Aprilia Anisa, Darania ARDIANSYAH ARDIANSYAH Ardika, Dwiki Jaya Arman Husni Arranury, Zilfadhilah Arya Abdul Bari Aryanti, Sahda Asnidar Asnidar Asriani Asriani, Asriani Aswadi Aswadi Aulia Rahmadhani Ayu Wahyuni Az-Ziqra, Aura Annisza Azizah Azizah Azmaliah Bahtiar Bahtiar Basti Basti Busri Endang Christo, Jendri Deka Uli Fahrodi Dewi Puspitasari Dianto, Wahyu Diyahwati, Diyahwati Dulyapit, Apit Eri Hendra Jubhari Ernawati Ernawati Fachry Abda El Rahman Fadel Muhammad, Fadel Fadilah, Arsanda Rizkia Farhan, Muh Farida Nur Hidayah Fatmawat, Lusi Fauzan, Dhian Akmal Fauziah Febriayu, Dwi Fitria , Ida Fitria, Ida Fitriani, Rani Aura Frenki Frenki Haeruddin Haeruddin Haifaturrahmah, Haifaturrahmah Hamdany, Muhammad Zuljalal Al Handriani, Handriani Hartina Batoa Hayatulloh, Imam Hidayah, Suci Wahyuni Nur Hidayat, Annisa Aulia Ramadhani Husardi, Rezki Wahyuni Indrayani INDRAYANI INDRAYANI Irham Wibowo Irma Irma Irwansyah Irwansyah Ita Purnama Alwi, Ita Purnama Julianingsih JUMARDI Jusmiati Jusmiati Kadek Hariana Kahfi, Muh Kamariah Hasis, Pertiwi Kasmiati Kasmiati Khaqul, Andi Khoirunisa, Alifah Khotimah, Dini Mirathul khusnul khotimah Kiling, Yohanes Indra Lahming, Lahming Lale Novi Laela Purnama M. Syukri M. Wahyuddin Abdullah, M. Wahyuddin M.Rais Ma'fiyah, Ma'fiyah Marlin, Marlin Marsudi Marsudi Maryam,M, St. Maseni Meliyanti, Nur Misbah, Irwan Mohamad Ikbal Riski Danial Muchdar Muchdar Muhaemin Muhaemin Muhammad Aswar Limi Muhammad Idkhan, Andi Muhammad Imran Muhammad Kahfi, Muhammad Muhammad Ridwan MUHAMMAD RIZAL Muhammad Wiharto Mujahidah Mujahidah Mukhlis, Andi Muhammad Akram Mukhtar Mukhtar Munadi Idris Munawir Amansyah Musa, Lisa Aditya Dwiwansyah Muslim AR., Muslim AR. Nahda, Afiah Tul Nasaruddin Nasaruddin Nilasari, Raihanisa Niska, Niska Nita, Ayu Nur Ilmi Nur Saidah Said, Nur Saidah Nur, Fakhriyah Nuradillah, Ainun Nurahma, Rifaat Nuraini Nuraini Nurman Nurman Nurwijayanti Pahriadi Patang Patang, Patang Patigu, Yuyun Putri Wahyuni Permatasari, Andi Sri Pinem, Alessandro Benaya Pratiwi, Rahmawati Purnawansyah Purnawansyah Putra, Reski Praja Putri, Wanda Ariska Putu Arimbawa, Putu Renita, Erika Putri Rezky, Rezky Ridwang Ridwang, Ridwang Rifaat Nurrahma, Rifaat Rini Jusriani Rizal, Rizal Ruban, Elisabeth Rusding, St. Nurmala Binti Safitri, Sindi Salehaman Salmah Said, Salmah Saputri Laswi, Aishiyah Sari, Yeyen Rafika Seniwati, Tuti Septaningsih, Andi Citra Simatupang, Lisdalifa Sri Utami Subariyanto, Subariyanto Sudarman, Ian Afifah Sudirman Sudirman Sulfasyah Sulfasyah, Sulfasyah Surahman Wilade Suriansyah, Suriansyah Suryadi, Iwan Syahrul Syahrul Munir syamsidar syamsidar Syamsul Alam, Syamsul Syarfaini Syarfaini, Syarfaini Syukur, Muh Syarif S Abd Umar, Fitriyani VINANDA, OLIVIA RIZKA Wati, Erni Widya Widya, Widya Yanto, Subari Yola, Yesa Peby Yusdin Gagaramusu Zailani Zulfahmi Muassar, Mifta Zulnuraini