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Strategi Komunikasi Pemasaran UD. Mitra Taman Jalan Lapangan Golf Tuntungan II Kecamatan Pancur Batu dalam Meningkatkan Minat Konsumen Solin, Ayu Erlina Br; Rasyid, Abdul
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 5 No. 2 (2024): Mei
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jimik.v5i2.749

Abstract

This research aims to explore the marketing communication strategies implemented by UD. Mitra Taman in an effort to increase consumer buying interest and achieve customer satisfaction. The location of the research was UD. Mitra Taman, Pancur Batu District, Deli Serdang Regency, Jalan Golf Tuntungan II. The research methodology uses a descriptive case study with a qualitative approach, including interviews, observation and documentation analysis. The research results show that UD. Mitra Taman has succeeded in implementing a marketing communication strategy based on the Marketing Mix 4P elements or marketing mix. The implementation of this strategy has made a positive contribution to the continuity and development of the company for 30 years. The Marketing Mix theory by Kotler and Armstrong is a strong basis for UD. Mitra Taman in managing and developing its business.This research provides practical insight and context on how marketing communication strategies can influence consumer purchasing interest and achieve customer satisfaction in the context of UD. Mitra Taman. The implications of the results of this research contribute to practical understanding for business stakeholders and provide a basis for researchers to deepen further studies in the marketing strategy domain.
The Impact of Differences between Millennial Generation and Generation Z on Communication Patterns at Madrasa Ali Imron Nasution, Maimunah Boru; Rasyid, Abdul
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 7, No 2 (2023): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v7i2.7972

Abstract

This study seeks to determine the effect of generational differences between millennials and generation Z on Madrasa Ali Imron's communication patterns. The research procedure employed is qualitative and descriptive in nature. On the basis of observations and interviews, it has been determined that there are disparities in the communication styles of the two generations due to the increasing sophistication of technology. Thus, communication patterns with multiple directions entice students to interact in cyberspace until they become addicted and directly affect student interactions. The influence of differences in communication patterns is the occurrence of discommunication, which results in students not comprehending the message conveyed, and the occurrence of discommunication, such as misunderstandings when receiving messages.
Crafting Effective HRM Strategies for Enhancing Organizational Performance and Employee Engagement Humairah, Kuraisyah Al; Irawan, Andri; Ibrahim, Muhdi B. Hi; Yendra, Yendra; Rasyid, Abdul
Advances in Human Resource Management Research Vol. 1 No. 3 (2023): June - September
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/ahrmr.v1i3.183

Abstract

Purpose: This study examines the effectiveness of Human Resource Management (HRM) strategies in enhancing organizational performance and employee engagement, addressing gaps in HRM customization for specific organizational needs. Research Design and Methodology: Utilizing a qualitative approach, the research involves semi-structured interviews and document analysis to collect data from a purposive sample of HR professionals, managers, and employees. This exploratory and interpretive study aims to deeply understand the impacts of tailored HRM practices. Findings and Discussion: Key findings reveal the importance of high-performance work practices and strategic HR alignment in boosting organizational performance. The study also highlights the critical roles of organizational culture and leadership styles in enhancing employee engagement and effective HRM strategy implementation. Internal communication quality within organizations significantly affects HRM outcomes. Implications: The study suggests aligning HRM strategies with business goals and enhancing workplace environments to foster employee engagement. These findings contribute to HRM theoretical frameworks and offer practical insights for HR professionals in designing effective, context-specific strategies. Future research should explore these relationships in diverse organizational contexts to optimize HRM practices further.
Talent Acquisition Strategies: A Comprehensive Examination of Recruitment Policies for Organizational Success Opada, Fany Marice Mince; Ibrahim, Muhdi B. Hi; Irawan, Andri; Akbar, Muhammad Aldrin; Rasyid, Abdul
Advances in Human Resource Management Research Vol. 2 No. 2 (2024): February - May
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/ahrmr.v2i2.185

Abstract

This research aims to investigate talent acquisition strategies employed by organizations across diverse industries and sectors, focusing on their alignment with organizational objectives, legal requirements, and diversity initiatives. The study employs a qualitative research approach, utilizing a comprehensive review of existing literature and case studies to analyze various talent acquisition strategies and their implications. Findings reveal a spectrum of proactive and reactive strategies, including talent pipelining, employer branding, succession planning, job postings, referrals, and engagement with recruitment agencies. Moreover, the integration of technology, particularly artificial intelligence (AI) and data analytics, has revolutionized talent acquisition practices, offering opportunities for efficiency and candidate engagement. However, the adoption of technology-driven solutions also presents challenges related to data privacy, algorithmic bias, and transparency. Ethical considerations surrounding the responsible and equitable use of technology in recruitment are discussed, emphasizing the importance of proactive measures to mitigate biases and ensure fairness. Overall, this research underscores the strategic importance of aligning talent acquisition strategies with organizational objectives and diversity initiatives to drive organizational success and competitiveness.
Service Quality on Customer Loyalty: Mediation of Customer Satisfaction Hidayat, Muhammad Anhar; Rasyid, Abdul; Pasolo, Fahruddin
Advances in Business & Industrial Marketing Research Vol. 2 No. 3 (2024): June - September
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/abim.v2i3.158

Abstract

Purpose: This study investigates the impact of Service Quality on Customer Satisfaction and Loyalty in the e-commerce sector, emphasizing the mediating role of Customer Satisfaction. The research hypothesizes that improvements in Service Quality positively affect both Customer Satisfaction and Loyalty and that Customer Satisfaction mediates the relationship between Service Quality and Customer Loyalty. Research Design and Methodology: A quantitative research design was employed using Structural Equation Modeling (SEM) to examine the relationships among Service Quality, Customer Satisfaction, and Customer Loyalty. The sample consisted of 120 customers from CV Cipta Buana Irian, a printing company in the e-commerce sector, selected through accidental sampling. Data were collected via questionnaires and analyzed to test the proposed hypotheses, ensuring validity and reliability through statistical tests. Findings and Discussion: The results demonstrate that Service Quality significantly influences Customer Satisfaction and Loyalty. Moreover, Customer Satisfaction mediates the effect of Service Quality on Customer Loyalty, indicating that high Service Quality enhances Customer Satisfaction, which boosts Customer Loyalty. These findings align with previous research, highlighting the importance of Service Quality and Customer Satisfaction in fostering Customer Loyalty in e-commerce settings. Implications: The findings suggest practical and theoretical implications for e-commerce businesses focused on improving customer satisfaction and loyalty. Future research should explore diverse sectors and methodologies, such as longitudinal studies, to understand these dynamics better and consider the role of digital engagement strategies in e-commerce.
Insurance Company Financial Performance Analysis Rasyid, Abdul
Advances in Economics & Financial Studies Vol. 1 No. 2 (2023): February - May
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/aefs.v1i2.112

Abstract

This study intends to examine the financial performance of insurance companies listed on the Indonesia Stock Exchange (IDX) between 2016 and 2019. This study employs the liquidity ratio, the profitability ratio, and the solvency ratio as indicators of financial performance. The sample comprises of thirteen insurance companies that are listed on the IDX and go public. The results revealed multiple findings. First, the liquidity ratio, which consists of the current ratio and the fast ratio, demonstrates fluctuations, particularly in the calculation of the current ratio. The maximum value for insurance companies with the AHAP code is 772 percent, which is included in the excellent criteria. In contrast, the insurance company with the code AMAG has the lowest value, 2%, which falls under the unfavorable criteria. The fast ratio also demonstrates positive results, with insurance companies having values greater than 1, indicating the availability of current assets to cover liabilities. The second variable is the solvency ratio, which comprises the total debt to equity ratio and the total debt to asset ratio. The insurance companies with the ASDM code have the highest total debt to equity ratio, which is 50%, indicating a solid equity-based return rate. Meanwhile, insurance companies with the AHAP code have the lowest value, 2%, indicating a weak equity-based return rate. The total debt to asset ratio is unfavorable, with insurance companies with the ASDM code having the highest value (83%) and insurance companies with the AHAP code having the lowest value (4%). Thirdly, return on assets (ROA) is used to compute the profitability ratio. ROA also fluctuates. Insurance companies with the AHAP code have the highest value, 5403%, which demonstrates the company's ability to generate exceptional returns on total assets. In contrast, insurance companies with the codes ABDA, AHAP, and AMAG have the lowest value, 6%, indicating a healthy rate of return on profits based on total assets.
The Effect of Financial Literacy and Credit Procedures on Credit Taking Decisions Sady, Muhammad; Rasyid, Abdul; Pasolo, Fahrudin
Advances in Economics & Financial Studies Vol. 2 No. 3 (2024): June - September
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/aefs.v2i3.161

Abstract

Purpose: This study aims to determine the effect of Financial Literacy on Credit Decision Making. To assess the effect of Credit Procedures on Credit Taking Decisions. Moreover, to determine the impact of Financial Literacy and Credit Procedures on Credit Decision Making. Research Design and Methodology: The population in this study were debtors of Bank BRI Jayapura City Unit Office who applied for credit in 2021-2022, totaling 1,714 debtors. The sampling technique used in this study is proportional random sampling. Data sources use primary data and secondary data. The statistical analysis method used in this research is Multiple Linear Regression Analysis based on the T Statistical Test technique, F Statistical Test, and the Coefficient of Determination with the help of SPSS version 29 software. Findings and Discussion: The results showed that Financial Literacy has a positive and significant effect on Credit decision-making, and credit procedures have a positive and significant effect on credit decisions. Financial Literacy and Credit Procedures simultaneously affect the decision to take credit at BRI Bank Jayapura City Unit. Implications: This research is expected to significantly influence future studies in economics, particularly financial management. The results are also likely to serve as a reference and comparison material for further research related to credit decision-making.
The Art and Science of Financial Econometrics: Applications, Challenges, and Future Directions Rasyid, Abdul
Advances in Economics & Financial Studies Vol. 2 No. 1 (2024): October - January
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/aefs.v2i1.287

Abstract

This study delves into the realm of financial econometrics, aiming to comprehensively understand market dynamics and inform decision-making processes. Through a mixed-methods approach encompassing quantitative and qualitative methodologies such as surveys, interviews, and secondary data analysis, the research engages diverse stakeholders, enriching perspectives on financial econometrics. Findings reveal the efficacy of interdisciplinary research, methodological innovation, and stakeholder engagement in advancing the field, highlighting the imperative to bridge the gap between theoretical constructs and empirical realities. Embracing innovative methodologies and technologies emerges as crucial for navigating the complexities of modern financial markets, enhancing decision-making processes, and fostering innovation in financial econometrics
Nurturing Both Organizational and Human Resource Wellbeing for Sustainable Growth Rean, Markus Anto; Ibrahim, Muhdi B. Hi; Irawan, Andri; Akbar, Muhammad Aldrin; Rasyid, Abdul
Advances: Jurnal Ekonomi & Bisnis Vol. 2 No. 1 (2024): January - February
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/ajeb.v2i1.187

Abstract

This study aims to explore the relationship between organizational sustainability and human resource wellbeing, emphasizing the strategic imperatives for fostering sustainable growth and success in contemporary organizations. Adopting a comprehensive literature review approach, the study examines the theoretical foundations, managerial implications, and practical strategies associated with nurturing both organizational and human resource wellbeing. The methodology involves synthesizing findings from diverse perspectives, including organizational sustainability, human resource management, and leadership studies. Results indicate that organizational sustainability serves as a cornerstone for long-term viability, encompassing financial stability, operational efficiency, stakeholder relationships, and environmental responsibility. Additionally, human resource wellbeing emerges as a critical determinant of organizational performance, innovation, and employee engagement, influenced by factors such as leadership style, organizational culture, and employee wellbeing initiatives. The study highlights the importance of integrating sustainability principles into organizational strategies, fostering supportive leadership, and investing in comprehensive employee wellbeing initiatives to create environments
Succession Excellence: Nurturing Leadership Talent for Sustainable Organizational Success Yarangga, Ros Evi; Ibrahim, Muhdi B. Hi; Irawan, Andri; Akbar, Muhammad Aldrin; Rasyid, Abdul
Advances: Jurnal Ekonomi & Bisnis Vol. 1 No. 6 (2023): November - December
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/ajeb.v1i6.192

Abstract

This study explores the critical role of succession planning and leadership development programs in fostering organizational resilience and driving sustainable performance. The research aims to investigate the interconnectedness of succession planning, leadership development, and the integration of technology within organizational contexts. A comprehensive literature review is conducted to synthesize existing knowledge and identify key insights into effective succession excellence strategies. The methodology involves a systematic analysis of peer-reviewed articles, books, and scholarly publications in the fields of leadership, talent management, and organizational behavior. Findings reveal that effective succession planning is essential for mitigating leadership risks, ensuring organizational stability, and fostering resilience amidst change. Moreover, leadership development programs play a pivotal role in equipping leaders with the competencies needed to navigate complexity, drive innovation, and foster a culture of excellence within organizations. The integration of technology and data analytics offers new opportunities for enhancing succession planning efforts, enabling organizations to identify high-potential leaders and align leadership development initiatives with strategic objectives. This study contributes to both academic scholarship and practical applications in the field of organizational leadership and talent management, providing valuable insights for scholars and practitioners alike.
Co-Authors Abdul Kudus, Hilyas Hibatullah Abdul R. Rahman Abdullah, Moh. Rifaldi Achiriah, Achiriah Achmad, Mestawaty As. Ade Kurnia, Dian Adzikirani Adzikirani, Adzikirani Afrianda, Silvani Tiara Ahmad Faizal Ahmad Jusmin ahmad kamal, ahmad Ahmed Fernanda Desky Akbar, Aditya Akbar, Mohammad Aldrin Akbar, Muhammad Aldrin Al Fathir, Ihsan Alam, Sitti Nur Albarbassy, Ma’mun Murod Albasyira, Syarika Aldi, Muhamad Alfian Alfian Alfikri, Muhammad Ali, Abdul Kadir Alwi, Moh. Amalia Ameliana, Yana Amir Hamzah Muhiddin Amran, Muhammad Anshar Amri, M Choirul Amuati, Muhammad Fitoy An-Nuri, M. Farhan Anam, Wahidul Andi Harmoko Arifin Andi Niartiningsih Andri Irawan Andri Irawan Andriani, Hertya Anirwan Anirwan Anjani, Retno Anshari, Muhammad Bilal Anwar, Balqis Arafat, Muhammad Yasser Arifin, Isnaeni Arinda, Afriani Maya Arry Pongtiku Arwakon, Herna Otta Arya Dwi Putra Arya, Muhammad Farza Asmuruf, Alnoris Asnawi, Arifatul Aini Athiyyah Goesda, Raden Tasya Azhar, Anang Anas Azhar, Nur Fajri Azhari Aziz Samudra Aznan Lelo Bayu, Muh Aditya Utomo Budari, Hadijah Budiarto, Balla Wahyu Buyung R. Machmoed Buyung Rahmad Machmoed Chairul Sa’roni Citroatmojo, Sugiarto S Daliana, Rasmi Dalimunthe, Hotmayjar Ardila Damo, Gilbert Alexander Dani, Irma Degdo Suprayitno Deni, Indira Fatra Dian Ariani Dian Pertiwi Dienwati Nuris, Nisa Doloksaribu, Mikael Dwi Novieta, Intan Dwiyanti, Puput Eduart Wolok Effendy, Hindun Entar Sutisman Erwanto Fachril, Fadriansyah Fachry Abda El Rahman Fadhliana, Nisa Rizqiya Fahrika, Andi Ika Fajri Vidian Fasila, Reggi Ermila Fatminadila, Aulia Fentje Abdul Rauf Fiddin, Faril Aditya Firdayani, Patma Fitra, Takbir Lailatul Fitriani Fitriani Frihandiansah, Riyandi Gaib, Amalan Fadil Gandura, Nurhayati Gianing, Dwene Nur Goenersya Haidar Rudhani Hafizah, Rehana Qori Hakim, Elsya Bayduri Handayani, Sri Hanif, Muhammad Rofi Hanif, Randy Muhammad Hapsawati Taan Harahap, Ahmad Prayuda Hardianti, Ika Hasan Sazali Hasanuddin . Hasanuddin Hasanuddin hasdianti, waode nirma Helmy Alian Hendra Uloli Heni Fitriani Herinda Mardin Herlinda Herlinda, Herlinda Hidayat, Muhammad Anhar Hudaeni, Nurul Humairah, Kuraisyah Al Husaeni, Ahmad Ramadhan Husen, Sjamsiar Hutauruk, Cindy Yulvika I Wayan Agus Arimbawa, I Wayan Agus I WAYAN ARDIANA Ibrahim, Muhdi B. Hi Idham Halid Lahay Idris, Taufik Ilfan Baharuddin Ilka Zufria Indah Sri Wahyuni Irsyadi Yani Irwan Wunarlan Ismail Thamrin Jamal Darusalam Giu Jamil, Khoirul Jufri, Muhamad Taher Jusuf, Abdul Hafid Kamaruddin Jaalam Khabib Sholeh Khairana, Kartika Kholil, Syukur Khomsidah, Nur khusnul khotimah Kusuma, Tittis Narulita Kusumaningati, Iip Dyah Kwartama, Agung Larosa, Esta Latimbang, Moh Almaida Lesmana, Arfan Trino Lilies N Tangge Ludfi, Ludfi M. Yogi Riyantama Isjoni Mahdi, Sulhan Jeremia Mahmudah, Nabila Tsari Aulia Malik, Muh. Ridwan Mamonto, Jessica Gabriani Manik, Dion Daud Mansur Mansur Marihi, La Ode Masdiana Matiro, Moh. Alyafi Dg. Mau, Raman S. Mertha Agung Durya, Ngurah Pandji Mhd Ikhsan Rifki Moh. Abdullah Anshori Monang, Sori Monoarfa, Muhammad Irsyad Moonti, Riton Muhamad Yamin Noch Muhammad Ikbal Muhammad Ridhwansyah Pasolo Muhammad Ridwan Rumasukun Muhammad Rizky Fauzi Muhammad Syaifudin Muliadi Mustajab, Duta Nastiar, Ilham Nasution, Maimunah Boru Nasution, Rahmat Efendi Nazira, Syafiq Nehe, Pelajar Nelwan, Alfa Filep Petrus Ngiu, Fauzan Ramadhan Nining Rahaningsih Nisa, Ayu Khoirun Novi Darmayanti NOY, Ismail R. Nur, Imran S. M. Nurhaeda, Nurhaeda Nurhamidin, Aisyah Nurjana, Anisa Nurwijayanti Oktafiami, Cahaya Opada, Fany Marice Mince Pandairi, Vina Panggabean, Tri Pujiati Paramani, Muh Mahabbatullah Pardamean, Syahron Paroluan, Brian Einstein Pasaribu, Luthfi Maulana Pasolo, Fahruddin Pasolo, Fahrudin Patry, Him Permana , Aramdhan Kodrat Permatasari, Rini Pigai, Abiya Pradana, Riski Ananta Pramudibyo, Sugeng Pratama, Sapta Wahyu Pratiwi, Dwi Amanda Pratiwi, Monica Purwanto, Timur Dali Putri Audia Dewi Putri, Dea Utami Putri, Lea Fanica Nurhaliza Qamal Qamal Qomarul Hadi Raharjo Raharjo Raharjo, Luthfi Kukuh Rahmanda, Adelia Rahmatia Rakhmania, Amalia Eka Ramadhani, Indah Ramadhani, Susan Ramli, Soehatman Rasbawati, Rasbawati Rasna Rasty Yulia Rasuli Rasuli Rasyid, Rulyenzi Ratna Ratna Rean, Markus Anto Redjeki, Finny Ria Nelly Sari Ridhwasyah Pasolo, Muhammad Riski, Dinda Ismi Rizki Darmawan Rizky Andrian, Rizky RIZKY ARDIANSYAH Rohmah, Rina Nur Roslina Roslina, Roslina Rozi, Ferdial Fahrul Rumasukun, Ridwan Rusmanto, Yanto Rustiawan, Indra Sa'diah, Halimatus Sabet, Eli Sady, Muhammad Sajidah, Hanna Sakti Ritonga Saling, Saling Samheri, Samheri Samsurizal, M. Sulaeman Santoso, Suryo Daru Saptono, Rachmad Sarfa, Muhammad Bayu Dermawan SATISPI, EVI Sa’roni, Chairul Sembiring, Regina Evi Sagita Br Simarmata, Johanes Sintiana, Sintiana Siregar, Indah Sonia Siti Annisa Wahdiniawati, Siti Annisa Siti Fatimah Situmeang, Abetnego Soelistianto, Farida Arinie Solihah, Nabilahtu Solin, Ayu Erlina Br Sri Ayu Ashari Stella Junus Stepani, Riri Suarna, Nana Suhardi Suhardi Suharto, Nugroho Sulanda, Sinta Bellah Sulastri, Ira Sunardi . Susanti, Katerina Suwardih, Dodih Syafiqal, Muhammad Fernaldio Syahminan, Mhd SYAHMINAN, MHD. Syahputra, Muhammad Syahrial Arif Hutagalung Sylfiani, Dini Tantu, Dewirna Tara, Halija TATAN SUKWIKA Taufik Arief Taufiqurochman, Abdul Aziz Teppo, Anisa Nurjana Tete, Johni Tiara, Wan Tobing, Nindi Karynnina Luban Trifandi Lasalewo Tugon, Titian Daru Asmara Umairi, Haikal Umar, Sri Lindawati Usgianti, Rivana Utami, Widia Annisa Wakman, Dasilva Romedios Waluyo Waluyo wijaya, lylo indra Wulandari, Andi Sri Rezky Wungguli, Fauzan Yacub, Fidya Ayustina Yarangga, Ros Evi Yaya Sonjaya Yendra Yovita Vivianty Indriadewi Atmadjaja Yudi Hariyanto Yunus, Yana Amelia Yupiani, Yupiani Yuszda K Salimi Z. Zakaria Zakaria Zakaria Zakaria Zatnika, Yudi Zuhriah Zuhriah Zuhriah, Zuhriah Zulkarnain Zulkarnain