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Journal : Asian Journal of Management Analytics

The Effect of Service Quality, Servicescape, Brand Image, and Trust on Customer Satisfaction Purnamasari, Imas Ayu; Miftahuddin, Muchammad Agung; Rachmawati, Erny; Suyoto, Suyoto
Asian Journal of Management Analytics Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i1.13383

Abstract

This study will look at how service quality, servicescape, brand image, and trust affect customer happiness at Burger Bangor Purwokerto. This study employs quantitative methodologies, with data collected via questionnaires disseminated online. The data used is original data, with up to 135 samples. Technical data analysis with SPSS 27. The findings revealed that service quality, servicescape, brand image, and trust all influence consumer satisfaction. Service quality, service landscape, brand image, and trust all have a positive and significant impact on customer satisfaction. The findings of this study can help Burger Bangor Purwokerto better its operational strategy, particularly in terms of service quality, servicescape, brand image, and trust, in order to retain customer loyalty and increase competition in the fast food business.
The Effect of Work-Life Balance and Work Environment on Organizational Commitment with Job Satisfaction as a Mediator at Ananda Purwokerto Hospital Tiarto, Ahlan Gema; Widhiandono, Hengky; Suyoto, Suyoto; Innayah, Maulida Nurul
Asian Journal of Management Analytics Vol. 4 No. 3 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i3.14834

Abstract

This study investigates the influence of work-life balance and work environment on organizational commitment, with job satisfaction as a mediating variable, at Ananda Purwokerto General Hospital. Using a quantitative approach, data were collected from 130 healthcare workers selected through accidental sampling. The Slovin formula with a 5% margin of error was used to determine the sample size. Data analysis was conducted using Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) approach via SmartPLS 4.0 software. The results show that work-life balance and work environment both have a positive and significant effect on job satisfaction and organizational commitment. Moreover, job satisfaction significantly influences organizational commitment and mediates the relationship between work-life balance, work environment, and organizational commitment.
The Influence Work-Life Balance, Perceived Organizational Support and Intrinsic Motivation to Employee Performance PT. MC (Mutiara Cahaya Slawi) In Tegal Regency Zulfikri, Moh. Danar; endratno, hermin; Suyoto, Suyoto; Innayah, Maulida Nurul
Asian Journal of Management Analytics Vol. 4 No. 3 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i3.15080

Abstract

The purpose of this study is to examine the effect of Work Life Balance, Perceived Organizational Support, and Intrinsic Motivation on Employee Performance at PT MC (Mutiara Cahaya) Slawi in Tegal Regency. This study uses a quantitative approach with a purposive sampling technique involving 98 contract employees with a minimum of 6 months of work and permanent employees. Data collection was carried out online on Google from, and analyzed using the Structural Equation Modeling Partial Least Squares (SEM-PLS) method on SmartPLS 3.0 Software to test the relationship between variables. The results of this analysis indicate that work life balance has a positive but insignificant effect on performance, Perceived Organizational Support does not affect employee performance, while Intrinsic motivation has a significant positive effect on employee performance. With this research, the company is expected to create a balance of daily life and organizational support where the organization assesses contributions and cares about the welfare of employees. The implications of this study for supermarket management, the need to design policies that support intrinsic motivation of staff and provide work life balance in providing continuous improvement of employee performance.
Co-Authors A.Djoko Budiyanto Abda Abda Adama, Bintang Ahmada Farhan Adi, Retno Wulandari Afifah, Umu Agus Awaludin Agus Sujarwadi AGUS WIDODO Agus Wismanto Ahmad Ripai Ahmad Tri Hidayat Ahmad Zainal Abidin Aji, Abraham Akhmad Darmawan Alamsyah, Kharisma Widya Mutiara Alfandi, Asha Amalia, Adila Amir Amir Andhika Prabawati Andreyani, Bella Andyastuti, Etty Anggraito, Lucky Ani Kusbandiyah ANITA ESTI UTAMI Anita Maharani Anjani, Titi Anjarini, Titi Aristiani, Novia Arisul Ulumuddin Arum Ratnaningsih Aslamiah Aslamiah Asteria, Prima Vidya Bagis, Fatmah Bayu Aryanto Cahyaningsih, Irshania Ayu Cahyanti, Windy Chayati, Anysatul Choirul Huda Cinantya, Celia Citadiantoro, Khafifatuzzahra Damayanti, Aries Tika Darsino, Darsino Deni Kristian Djoko Budiyanto Setyohadi Djoko Soelistya Dona Wahyuning Laily Duwi Nuvitalia Dwi Lestari, Ami Eduard Rusdianto Efi Miftah Faridli, Efi Miftah Eko Priyanto Eko Putro W, Sugeng Eko Putro Widoyoko, Sugeng Elisabeth Denis Setiani Elok Faiqoh Elrinolla, Leoni Cahya Erik Iman HU Erlinawati, Rika Ernawati Ernawati Erny Rachmawati Esthi Kurnia Dewi Farhana, Laila Farida Nursyahidah Fauziah, Shifa Fenny Roshayanti Fikriyah, Azimatul Filah, Nurma Gumelar, Setyo Hadiyanto, Anniza Wiwied Rahayu Hafizi, Rahmani Haizah, Ulfa Nur Hamzah Hamzah Handayani, Pipit Mugi Hanif Alfian, Ahmad hanifah hanifah Hariyaty, Hariyaty Haryanto , Totok Haryanto, Totok Hengky Widhiandono, M.Si. S.E. Hermayanti, Mirza Hermin Endratno Herni Justiana Astuti Hidayah, Zainur Hidayat, Ahmad Tri hidayatullah, Hidayatullah hidayatullah I Putu Widyana Irawan Hadi Wiranata Irya Wisnubhadra Jannah, Widya Faridhatul Jerandu, Charmelia Yunizar Johanes K.M. Lobang Joseph Carlo K Julaikah, Julaikah Julius Bata Kartinah Kartinah, Kartinah Kharismasyah, Alfato Yusnar Khoirudin, Maftukh Kusworo Anindito Kusworo Anindito Kusworo Anindito Lailatul Qodariyah, Mila Zahra Laksana, Feri Febria Listyarini, lkha Lobang, Johanes K.M. Lutfinisa, Nur Aini Madania, Nur Maftukah, Maftukah Maghfiroh, Siti Imroatul Mahendri, Okti Maiklad, Chamaipak Maulana, M Irsyad Maulida Nurul Innayah Megan Ayucedar Miftahuddin, Muchammad Agung Muanam, Mohamad Khoirul Muflikhul Khaq Muhammad Akbar Hajuan Muhammad Ghozali Muhammad Saifuddin Zuhri Mukhlis Mukhlis Mustika Yanti, Janifatur Rohmah Natan Derek Ngatmini Ngatmini Ngazizah, Nur Ni Wayan Purnawati Nisa, Ikfina Khoirun Novian Adi Prasetyo Nugraha, Ignasius Bayu Setya Nugraha, Ivan Rifqi Nugroho, Titis Prasetyo Nur Hidayah Nurfiani, Aisah Nurhidayati Nursalim Nursalim Nurul Faridah, Nurul Nurwijayanti, Valda Aprilia Paulus Mudjihartono Paulus Mudjihartono Perdana, Deni Alvian Petrus Petrus Pipit Mugi Handayani, Pipit Prabawati, Andhika Prabowo, Muhammad Lutfi Hadi Pradana, Arkan Ananta Pradhipta, Yudhistira Pramesty, Meydiana Dyah Pranowo Pranowo Pranowo Pranowo Pranowo Prasasto Satwiko, Prasasto Prasetyaningrum, Putri Taqwa Purnadi, Purnadi Purnamasari, Imas Ayu Purnawati, Ni Wayan Putra, Nafis Mahesa Putri, Devi Ayundo Putri, Wulan Yulia R. Sapto Hendri Boedi Soesatyo Rachmadana, Divya Radani, Abrar Syarom Ragil Setiyabudi, Ragil Ragil Tri Dianti Putri Rahayu, Ega Yufitra Rahayu, Kiswari Puji Rahayu, Swahesti Puspita Rahmadi Rahmadi Rahmawati, Ika Yustina Ramadhani, Ika Rizki Ramayani, Anita Wahyu Randikaparsa, Irawan Ratnawati, Yuni Restu Frida Utami Rika Sartika Rina Dwi Setyawati Rodiyah, Aminatur Rohmah, Naili Nur Saiful Arif, Muhammad Sapty Rahayu, Sapty Sasmita, Wikan Sa’adah, Wachidatus Setiati, Vera Dwi Setyohadi, Djoko Budiyanto Sholekan, Muhammad Nurdin Siti Latifah Siti Ulfiyani, Siti Sofiyah, Siti Umu Solly Aryza Sri Lestari Sugianto, Victoria Angela Suhirman Sukamto Sukamto Sulistiyana, Sulistiyana Sulistiyaningsih, Hermien Suprihatini, Ganis Suratman Suratman SUSI LESTARI Suyadi Suyadi Suyari, Suyari Talo, Martinus Correia Theresia Devi Indriasari Thomas Adi Purnomo Shidi Thomas Suselo Tiarto, Ahlan Gema Tri Untoro, Iwan Hartadi Ulfa, Hamidah Umairoh, Jovinda Percillia Ma’rifatul Umi Farida Utami, Nur Ida Victoria Angela Sugianto Wahyuni, Anis Sri WAHYUNI, NITATRI Waluyo, Sabar Wanandi, Achmat Iwan Wibisono, Muhammad Yusuf Wibowo, Muhammad Fuad Eko Wida Purwidianti Widayati, Ligar Widya Kusumaningsih Widyana, I Putu Wigati, Trinil Wiwit Ariyani, Wiwit Wiyaka Wiyaka Y. Maryono Yohanes Sigit Purnomo Wuryo Putro Yossilia, Putri Bunga Yudi Dwiandiyanta Yuli Widiyono Yuli Wijayanti YULI WIJAYANTI Yulius Harjoseputro Yumami, Eva Yunita Dwi Pristiani Zakaria, Yoga Zain Zulfikri, Moh. Danar Zulkifli, Dafa Labiq