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Journal : PROFESOR : Professional Education Studies and Operations Research

E-Commerce vs Social Commerce: Consumer Behavior on Digital Platforms Nofiyanti, Nofiyanti; Purwanto, Agus; Fajrin, Andira; M Yunus Aks, Safriadi; Kamar, Karnawi; Ayunita, Dian; Nafis Ayyasy, Ahmad
PROFESOR : Professional Education Studies and Operations Research Vol. 2 No. 01 (2025): June 2025
Publisher : AGUSPATI RESEARCH INSTITUTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.7777/dw2n0r89

Abstract

The development of digital technology has created new opportunities in the way people shop and make decisions. In this transformation, e-commerce and social commerce have emerged as the two main faces of online commerce. E-commerce is known for its organized and efficient system, offering convenience in transactions. Meanwhile, social commerce provides a more personalized experience by involving social interaction through platforms such as TikTok Shop and Instagram Live. This study aims to understand how these two models influence consumer behavior in the digital age. By referencing 17 sources published between 2024 and 2025 through a systematic literature review approach, this study identifies key patterns in consumer decision-making. The findings reveal that e-commerce is more effective in attracting consumers who prioritize speed and convenience, while social commerce is stronger in building trust and emotional connection. These findings suggest that integrating the strengths of e-commerce systems with the social approach of social commerce could be a promising strategy for businesses in the digital age. This research also opens up discussion about the importance of understanding digital dynamics not only from a technological perspective but also from the increasingly complex human behavioral perspective.
Analisa Implementasi Key Performance Indicators (KPI) dalam Meningkatkan Kinerja Perusahaan; Studi Literatur Review Nofiyanti, Nofiyanti; Fajrin, Andira; Sidiq, Ilham; Winanti, Winanti; Kamar, Karnawi; Purwanto, Agus
PROFESOR : Professional Education Studies and Operations Research Vol. 2 No. 02 (2025): December 2025
Publisher : AGUSPATI RESEARCH INSTITUTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.7777/spsm9q36

Abstract

Penelitian ini bertujuan untuk menganalisis implementasi Key Performance Indicators (KPI) sebagai instrumen strategis dalam meningkatkan kinerja perusahaan melalui pendekatan literature review. KPI merupakan indikator terukur yang digunakan untuk menilai pencapaian tujuan organisasi, baik pada tingkat individu, departemen, maupun perusahaan secara keseluruhan. Kajian ini mengompilasi dan menganalisis berbagai sumber ilmiah dari jurnal, skripsi, tesis, dan prosiding nasional maupun internasional yang membahas penerapan KPI di berbagai sektor seperti manufaktur, jasa, perhotelan, dan industri pertahanan. Hasil tinjauan menunjukkan bahwa penerapan KPI yang tepat mampu meningkatkan disiplin kerja, motivasi, produktivitas, efisiensi operasional, dan pengambilan keputusan berbasis data. Keberhasilan implementasi dipengaruhi oleh kesesuaian indikator dengan strategi perusahaan, dukungan manajemen puncak, keterlibatan karyawan, serta integrasi dengan sistem evaluasi kinerja yang transparan. Tantangan yang sering dihadapi meliputi keterbatasan kompetensi sumber daya manusia, resistensi terhadap perubahan, dan penentuan target yang tidak tepat. Studi ini merekomendasikan perancangan KPI yang memenuhi prinsip SMART (Specific, Measurable, Achievable, Relevant, Time-bound), pelatihan berkelanjutan bagi karyawan, serta pemanfaatan teknologi seperti dashboard interaktif untuk memantau kinerja secara real-time. Dengan penerapan yang konsisten dan terintegrasi, KPI dapat menjadi alat efektif untuk mendorong peningkatan kinerja berkelanjutan dan memperkuat keunggulan kompetitif perusahaan.
Co-Authors Aat Ruchiat Nugraha Abdallah Al- Shreifeen, Iyad Aceng Haetami, Aceng Ade saputra Adiyanto Adiyanto , Adiyanto Adiyanto Adiyanto Admiral Afianti, Vina Agistiawati, Eva Agus Purwanto AGUS PURWANTO Agustian, Wahid Rahmat Ahadi, Ahadi Ahmad Fauji, Ahmad ahmad yani Ahmad Yani Aks, Safriadi M. Yunus Alfariz, Kadira Hilman amungkas, Panca Deni P Andi Sanjaya Anggraini, Rizka Maulida Anwar, Moh. Nuril Apriana Markus, Mira Ari Wibowo, Tony Asbari, Masduki Asmin Asmin, Asmin Aulia Rizka, Aulia Ausat, Abu Muna Almaududi Ayunita, Dian Ayyasy, Ahmad Nafis Az-Zahra, Fathimah Azhari Azhari Azhari Bakri, Asri Ady Basuki, Sucipto Briliana, Vita Budi Haryanto Budiadnyana, Gusti Nyoman Budiadyana, Gusti Nyoman Cahya Kumoro, Dwi Ferdiyatmoko Cahya Kumoro, Dwi Ferdyatmoko Cakranegara, Pandu Adi Chidir, Gusli Cristine, Ervana Dendy K. Pramudito Deviputri Suwandi, Safna Dewi, Wulan Rahma Diah Astuti, Enny Edhie Budi Setiawan, Edhie Budi Elma, Taura ENDRI ENDRI Eric Hermawan Erick Fernando B311087192 Fajrin, Andira Faqih, Tengku Irsyad Farhan, Akhmad Fauzi Ahmad Muda Fayzhall, Miyv Ferdinant Nuru Gadzali, Silvy Sondari Gazali Gazali Goestjahjanti, Francisca Sestri Goestjahjanti, Fransisca Sestri Gozali, Ahmad Haniyyah, Haniyyah Harahap, Subur Harahap, Vica Hasna, Shoftwatun Hasna, Shofwatun Hermawan, Ressa Nur Hermawati, Lusi Hikam, Ihsan Nuril Himmy’azz, Istajib Himmy”™azz, Istajib Kulla Hulu, Paolinus Hulu, Paulinus Husaini Hutagalung, Dhaniel Ida Jubaedah Indriani, Lely Indriastiningsih, Erna Irfan Anshori, Rizki Islamiati, Dini Isnaini, Sri Wahyuni Istajib Kulla Himmy’azz JAINURI, JAINURI Jaka Suwita Jamuri, Ahmad jantrisia, Rio Jayanti, Indah Johan Johan Joni Iskandar, Joni Jubaida, Ida Judijanto, Loso Jumiran, Jumiran Jusman, Ikhsan Amar Karyono Karyono Krishernawan, Indra Krisna, Nandan Lima Kulla Himmy'azz, Istajib Kulla Himmyázz, Istajib Kumoro, Dwi Ferdi Cahya Kumoro, Dwi Ferdiyatmoko Cahya Kumoro, Ferdiyatmoko Cahya Kusnadi, Iwan Henri Kuswandi, Ferdi Lewaherilla, Novalien Carolina Ligawati M Yunus Aks, Safriadi Makin, Samsul Manalu, Lorence Maqin, Samsul Maria Assumpta Wikantari Meilianda, Rifki Mendrofa, Yeremia Mintari, Nia Muhammad Reza Aulia Muhammad Rizal, Imam Muhammad Yunus Muhammad Yusuf Muldani Rachmat, Imam Mulyati Mulyati Mursalin, Adi Nafis Ayyasy, Ahmad Nafis, Ahmad Napitupulu, Bonar Napitupulu, Bonar Bangun J Napitupulu, Bonar Bangun Jeppri Nathalie, Julia Noer Aisyah Barlian, Noer Aisyah Nofiyanti Nofiyanti, Nofiyanti Noor Komari Pratiwi, Noor Komari Novitasari, Dewiana Nur Hasanah Nurakhim, Bambang Nurasiah Nurasiah ., Nurasiah Nurasiah Nurasiah Nurhayati, Wakhida Nuri, Wiyono nursidin, nursidin Nuryanti, Yulis Octarina, Thina Oktarina, Thina Oktawiranti, Anggi Olin, Maria Novita Parida, Parida Parmenas, Naik Henokh Prabantarikso, Mahelan Prastya Firmansyah, Ichsan Pratikno, Yuni Purba, Santa Purnamasari, Ayu Lestari Purno, Marhaendro Purwaningrum, Dwi Putra, Firdaus Putriani, RDN Dwi Rachma Dewi, Wulan Rachmat, Imam Muldani Raden Mohamad Herdian Bhakti Radita, Fatrilia Rasyi Rahayu, Novi Riyanto Riyanto Rizal, Imam Muhamad Rizfie, Muhammad Dala Ronald Alfredo, Ronald Rousilita Suhendah Rubadi, Rubadi Saefullah Saefullah, Saefullah Sahadah, Dewi Nely Santi, Neta Mirda Sarifudin, Aip Sefthian Sestri Goestjahjanti, Francisca Sidiq, Ilham Sihombing, Dina Agnesia Simorangkir, Yosua Siti Maesaroh Solaeman, Deny Sri Lestari Sri Mulyati Sudiyono, Rachma Nadhila Sudiyono, Rachma Nadila Sudiyono, Yusuf Suharto Abdul Majid Suhartono, Bambang Sukriyah, Sukriyah Supiana, Nana Supriyanti, Dedeh Supriyanto . Supriyanto Supriyanto suprobo, Winanti Suroso Suroso suryawan, ryan firdiansyah Sutardi, Didi Tiara, Beby Trisolvena, Muhammad Nana Ukar, Kurweni Umiyati, Hesti Wardhani, Annisa RSK Waruwu, Hatoli Widjaja, Andree E. widjaja, henry antonius eka Wijaya, M. Rizky Wildoms Sahusilawane Winanti WINANTI, WINANTI Wiyono, Nuri Yaafi, Naufal yanto, Adi Yosi Pahala, Yosi Yulia, Yayah Yusuf Yusuf Yusuf Zakaria, Maman Zalukhu, Novi Liyani Zen, Agustian