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E-Promosi untuk Komunikasi pelanggan di Sektor Minuman: Studi Kopi Kenangan Eva Rachmawati; Ratih Hurriyati; Puspo Dewi Dirgantari
Jurnal Manajemen dan Keuangan Vol 9 No 2 (2020): JURNAL MANAJEMEN DAN KEUANGAN
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jmk.v9i2.2360

Abstract

Penelitian untuk mengetahui pengaruh e-promotion pada media sosial terhadap keputusan pembelian konsumen Kopi Kenangan. Variabel yang diteliti yaitu: Personal relevance (X1), Interactivity (X2), Message (X3), dengan variable keputusan pembelian pada konsumen Kopi Kenangan menggunakan model attention, intersert, disire, action. Penelitian ini menggunakan sampel sebanyak 165 responden. Penelitian ini termasuk ke dalam penelitian deskriptif dan verifikatif dengan menggunakan metode non probality sampling. Teknik pengambilan sampel secara accidental sampling, yaitu cara untuk mendapatkan sampel berdasarkan siapa saja konsumen yang kebetulan bertemu pada saat melakukan penelitian. Uji yang digunakan untuk menguji instrumen penelitian berupa uji validitas dan uji realibilitas. Uji hipotesis menggunakan uji F dan uji t, analisis data yang digunakan adalah regresi berganda.Variabel Personal Relevance (X1) memberikan pengaruh terhadap Keputusan Pembelian (Y) pada kopi kenangan. Variabel Interactive (X2) tidak memberikan pengaruh terhadap Keputusan Pembelian Kopi Kenangan. Sedangkan Variabel Message (X3) memberikan pengaruh terhadap Keputusan Pembelian Kopi Kenangan. Variable yang memberikan pengaruh besar terhadap Keputusan Pembalian (Y) adalah variable Personal Relevance. Kata Kunci: e-promotion, personal relevance, interactivity, message, analisis regresi berganda.
HOW DOES CONSUMER ACCEPTANCE AFFECT PURCHASE INTENTION OF NEW PRODUCTS? Mira Rahmi; Ratih Hurriyanti; Puspo Dewi Dirgantari; Ira Valentina Silalahi
EAJ (Economic and Accounting Journal) Vol 4, No 3 (2021): EAJ (Economic and Accounting Journal)
Publisher : S1 Accounting Department, Faculty of Economic, Universitas Pamulang.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/eaj.v4i3.y2021.p214-226

Abstract

The rapid competition in the instant noodle food industry in Indonesia makes it difficult for new instant noodle products to enter the market. This study aims to analyze consumer acceptance of new products that affect purchase intentions. consumer innovation and consumer preferences are used to describe consumer acceptance of new instant noodle products. The method used in this study is a quantitative online questionnaire that collects data from 135 potential customers as instant noodle buyers. Regression analysis was used to analyze consumer acceptance as proxied by consumer innovation, quality and nutrition innovation, convenience, and marketing efforts. The results of this study indicate that consumer innovation, convenience, and marketing efforts, all three are said to have an influence on new product purchase intentions. Meanwhile, nutritional quality and innovation are said to have no effect. It is hoped that the results of this research can be used to contribute to the development of marketing concepts for new products on the market.
The Correlation of Value Chain, Service Quality, and Web Quality on Consumer Satisfaction Mirza Abdi Khairusy; Ratih Hurriyati; Puspo Dewi Dirgantari; Yogi Suprayogi
Jurnal Ad'ministrare Volume 8, Issue 2, July-December 2021
Publisher : Pendidikan Administrasi Perkantoran, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/ja.v8i1.24999

Abstract

The development of online shopping platforms is increasing day by day. This is evidenced by the number of online stores. Shopee is one of the commercial online sites in Indonesia with various attractive offers to its consumers, both in the form of discounts on expedition fees to discounts on food prices. This phenomenon attracted the attention of researchers to find out how much influence Value Chain, Service Quality and Web Quality had on Customer Satisfaction on the Shopee application at Sultan Ageng Tirtayasa University. This type of research uses a quantitative approach. The sample in this study was 170 consumer respondents and used multiple linear regression. These results are obtained that the hypothesis of the three variables can be accepted. In addition, this study can also provide excellent input for the development of the Shopee application business. The limitations of the study are that the respondents obtained as many as 170 and were conducted at the University of Sultan Ageng Tirtayasa. It is recommended that further research increase the significance of sampling by expanding the sample size and conducting surveys in a wider geographic area.
ELECTRONIC CUSTOMER RELATIONSHIP MANAGEMENT (E-CRM) ANALYSIS ON WWW.GIGIBANDOFFICOAL.COM WEBSITE Fajar Ramadhan; Ratih Hurriyati; Puspo Dewi Dirgantari
JURNAL MANAJEMEN DAN BISNIS SRIWIJAYA Vol 17, No 2 (2019): Jurnal Manajemen dan Bisnis Sriwijaya
Publisher : Program Studi Magister Manajemen FE Unsri

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (261.649 KB) | DOI: 10.29259/jmbs.v17i2.10306

Abstract

ABSTRAKTujuan penelitian– Menganalisa sistem pelayanan penggemar pada grup band GIGI melalui website mereka seperti data service, data produk, dan data pelanggan dan Mengembangkan aplikasi E-CRM pada grup band GIGI.Desain/Metodologi/Pendekatan– Metode penelitian ini dilakukan dengan dua acara, yaitu Pengamatan Langsung (Observation) dan Analisis Dokumen (Document Analysis).Temuan– Penelitian ini menghasilkan sebuah aplikasi sistem E-CRM yang bisa mempermudah grup band GIGI dalam melakukan pelayanan terhadap peenggemarnya secara maksimal. Keterbatasan Penelitian– Keterbatasan dari penelitian ini dalam hal focus pembahasan adalah terpaku hanya pada satu website dengan tidak menbandingkan dengan website sejenis,Originality/value– Website grup band GIGI menggunakan tiga tahap yang bertujuan untuk mendapatkan penggemar baru, meningkatkan hubungan dengan penggemar yang sudah ada, dan mempertahaankan peenggemar.Keywords: E-CRM, Pengembangan E-CRM, Website, GIGI Band. 
Pengaruh Perceived Usefulness dan Perceived Ease of Use terhadap Attitude dan Actual Usage Go-Pay Gusni Gusni; Ratih Hurriyati; Puspo Dewi Dirgantari
Jurnal Manajemen dan Kewirausahaan Vol 8, No 1 (2020): June 2020
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v8i1.3892

Abstract

E-money is one of financial technology (fin-tech) breakthrough that experienced very rapid development in various countries, including Indonesia. One of the most popular is Go-Pay. Go-Pay helps Indonesian people to perform efficiently and effectively transactions without cash, but the fact is that not all Indonesians use its facility. The aim of this paper is to investigate the effect of perceived usefulness and perceived ease of use on the attitude and actual usage of Go-Pay. The unit analysis of this research is  an active student of Widyatama University who use Go-Pay with the total sample are 231 respondents by using a nonprobability sampling technique. Path analysis is  used to find out variables that have a powerful effect on the attitude and actual usage. The result shows that perceived usefulness and perceived ease of use have a positive effect on attitude, then perceived ease of use and attitude have a positive effect on actual usage. Meanwhile perceived usefulness has a small effect contribution on actual usage of Go-Pay. To increase the actual usage of Go-Pay, perceived easy of use through attitude has a bigger effect contribution compared to perceived ease of use directly on actual usage.https://doi.org/10.26905/jmdk.v8i1.3892 
PERANCANGAN E-CRM DI KANTOR PERTANIAN GARUT: INTEGRASI PEMASARAN, MONITORING, DAN TEKNOLOGI DALAM PELAYANAN MASYARAKAT Senny Luckyardi; Ratih Hurriyati; Puspo Dewi Dirgantari
Jurnal Agregasi : Aksi Reformasi Government dalam Demokrasi Vol 9 No 2 (2021)
Publisher : Prodi Ilmu Pemerintahan FISIP Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to design and analyze e-CRM with a holistic framework at the Garut Agricultural Office. The e-CRM can assist the Garut Agricultural Office and farming communities in the area to overcome various strategic issues and comprehensively reviewing e-CRM. The method used in this study is a qualitative method using interview and observation as the data collection techniques, and Prototyping as the system development method. The results of this study indicate that the designed E-CRM is considered user-friendly and useful for agricultural stakeholders in Garut district. The design of E-CRM at the Garut Agricultural Office can be used as an alternative solution for strategic issues faced by the Garut Regency agricultural sector, namely marketing, monitoring and IT issues to create quality public services.
Strategi Promosi melalui Media Sosial dan Electronic Word of Mouth untuk Komunikasi Konsumen Erik Syawal Alghifari; Ratih Hurriyati; Puspo Dewi Dirgantari; Rohmat Sarman
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol 8, No 2 (2022): JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) MEI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jkbm.v8i2.6267

Abstract

This study discusses issues related to purchasing decisions. The research focused on the social networking community on social media facebook with a sampling technique using non-probability sampling. The method used in this research is Partial Least Squares Structural Equation Modeling (PLS-SEM) analysis with Smart-PLS version 3.3.5 software support. The results of the study conclude that promotional strategies through social media have a positive influence on purchasing decisions. Promotional strategies through social media have a positive influence on electronic word of mouth. Electronic word of mouth has a positive influence on purchasing decisions. Electronic word of mouth mediates the effect of promotional strategies through social media on purchasing decisions. The practical implication of this research is that companies in the organic agricultural sector, especially organic rice products, are recommended to carry out promotional strategies through social media because this strategy is one of the most effective and appropriate tools in marketing, so that electronic word-of-mouth marketing will be formed, which ultimately has an impact on purchasing decisions.
Strategy of Gamification, Product and Pricing: Does It Matter on Buying Interests of Fore Coffee consumers Ani Rakhmanita; Ratih Hurriyati; Puspo Dewi Dirgantari
SENTRALISASI Vol. 11 No. 1 (2022): Sentralisasi
Publisher : Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33506/sl.v11i1.1493

Abstract

The aims of this research is to measure the effect of gamification, variety of beverage products and prices on  buying interest of Fore Coffee consumers. The data collection technique was in the form of a questionnaire using a google form link that was distributed in several whatsapp groups. The results of the questionnaire were processed using the Structural Equation Modeling Analysis Technique with the SmartPLS application. The results show that the Gamifications contained in the application have an influence on consumer buying interest, seen from the results of testing the proposed model hypothesis. The T-value for the gamification variable is 2,934, which is greater than 1.96. The variety of beverage products found in the coffee application has an influence on consumer buying interest, seen from the results of hypothesis testing with a Tstatistic value of 3.646 which is greater than 1.96. Hypothesis testing shows that the price is not significant to the buying interest of front coffee consumers with a value of 1.94 which is smaller than 1.96. For further research, it can be developed with other gamification benefits embedded in online shopping applications, so that it can add to the repertoire of knowledge in the world of digital marketing.
Pengaruh E-Logistics terhadap Kepuasan Pelanggan Marketplace Lazada Annisa Megaswara; Ratih Hurriyati; Puspo Dewi Dirgantari
JRB-Jurnal Riset Bisnis Vol 3 No 2 (2020): April
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aimed to obtain (1) an overview of e-logistics on Marketplace Lazada, (2) an overview of customer satisfaction on Marketplace Lazada, (3) the amount of influence of e-logistics towards customer satisfaction on Marketplace Lazada. Research method used is explanatory survey The sample used in this research are 70 respondents. Data analysis technique used is simple linear regression by using computer software which is SPSS 24.0 for Windows. The result of this research shows that eulogistic is in a high category, also customer satisfaction in a high category. E-logistics has a positive influence and significant towards customer satisfaction.
Building Patient Satisfaction based on the Quality of Health Services based on The Digital-Based Patient's Experience at the Dental and Oral Health Service Facility in West Java Julia Famor Pratami; Ratih Hurriyati; Puspo Dewi Dirgantari
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.3373

Abstract

The health care industry in Indonesia continues to grow, but the health industry has a low level of resilience. This study aims to elaborate the relationship between digital patient experience, innovation, and patient satisfaction at dental health care facilities and in West Java. Data collection was carried out using a survey of 100 patients spread across West Java. Then, the data were analyzed using path analysis and regression. The results of the study reveal that there is an indirect effect between digital patient experience and patient satisfaction through innovation. Meanwhile, digital patient experience does not directly affect patient satisfaction. Novelty is obtained by testing and analyzing the relationship between innovation, digital patient experience, patient satisfaction in one model, as well as the use of health care facilities in West Java as a unit of research analysis.
Co-Authors Aam Rachmat Mulyana Abdul Rozak Abdurokhim Abdurokhim Adi Sopian Aghnia Fadilah, Ratu Agus Rahayu Agus Rahayu Agus Rahayu Agus Rahayu Agus Rahayu Agus Rahayu Agus Rahayu Agustini, Kamelia Ahmad Gunawan Alamsyah, Sindhu Alexi Yohans, Jordy AMELIA SETYAWATI, AMELIA Andy Prasetyo Wati ANGGA MARTHA MAHENDRA, ANGGA Anggita Nur Fatimah Anggraeni, Tuti Ani Rakhmanita Aniek Indrawati Anneu Suryani Annisa Megaswara Ardelia Azhar Arifianti Arifianti, Ardelia Azhar Arus Reka Prasetia Aryani, Kiki As-siisi, Adzkia Marwa Asaretkha Adjane Annisawati Asep Wahyudin Ashshaumi, Muhammad Hisyam Aulia Nurizky, Sherly Aynie, Rahmi Qurrota Ayus Ahmad Yusuf Azatovich, Ablatdinov Sultanbek Azzahra, Fanny Fatimah Bambang Widjadjanta Bambang Widjajanta Bambang Widjajanta Bambang Widjajanta, Bambang Bayu Indra Setia Bejaoui, Asma Bella Shafiera Anandita Bintari, Vivi Indah Budi Harto Budi Prasetiyo, Budi Chaerunnisa Chaerunnisa, Chaerunnisa Chairul Furqon, Chairul Chandra, Dicky Corry Yohana D. Disman Dearika Irsanyya, Kharisma Dewanti, Pelangi Puspa Dian Anita Nuswantara Dian Herdiana Utama Disman Disman Disman Disman Disman, Disman Disman, Disman Edi Firdaus Edi Suryadi Edi Suryadi, Edi Ekawijaya, Asep Bayu Elyusufi, Abdul Muhaimin Erik Syawal Alghifari ERNAWATI Ery Adam Primaskara Eva Rachmawati Eva Rachmawati Fahmi, Radiyul Fairuz Rifqi Abdurahman Faizal Fardhani Sigarlaki Fajar Gumelar Maulana Fajar Ramadhan Fajri, Fadilla Nur Farizki Maulana Rafliansyah Fathurrohman, Firdaus Ferany Nur Amalia Andini Fidhyallah, Nadya Fadilah Gafar, Vanessa Gamma Bhakti Pradana Gilang Bhirawa Noraga Girang Razati, Girang Gusni . Hadi Ahmad Sukardi Hadi Nasbey Hadiyazid Rachman, Nur Hanifah, Silvana Hari Mulyadi, Hari harisandi, Prasetyo Hasan, Pupung Puad Hasyim, M. Ardi Nupi Hasyim, Muhammad Ardi Nupi Heny Hendrayati Herning Indriastuti Hidayat, Nurdin Hidayat, Yusuf Murtadlo Hijrianti, Rina A. Hilda Monoarfa Hurriyanti, Ratih Hurrriyati, Ratih Ichsan Budiman Ihda Farhatun Nisak Inasari Widiyastuti Indradewa, Rhian Ira Valentina Silalahi Irawan, Rini Larasati Isrososiawan, Safroni Julia Famor Pratami Khamiliyah, Lili Khofia, Irham Kiki Aryani Kosidin S.T., M.Kom. Kosidin, Kosidin Kusumah, Echo Perdana Lavianti, Desi Lili Adi Wibowo Lili Adi Wibowo Lili Khamiliyah Luckyardi, Senny Lunia Nur Larasati M Sandi Marta Mac-Doqu, Francis Kortey Mahphoth, Mohd Halim Mahphoth, Mohd Halim bin Maisa Azizah Asmara Margana, Andika Alvin Martha, Jefry Aulia Masharyono Masharyono Maula, Farij Ibadil Maulana, Teguh Nurakmal Maulasena, Mirza Fawwaz Maya Sari Maya Sari Mazaya Izzatur Rahim Mira Rahmi Mirza Abdi Khairusy Misyaida Ayunda Putri Mohammad Soni Mubdi Mulya Isfahami Muchtar, Muhammad Muhamad Bayu Pramesta Muhammad Fikar Ravsanjani Muhammad Muchtar Muhammad Zaky Yamin Munawar, Muhammad Meki Munir Munir Munir Munir Munir, Munir Muradovna, Khudayarova Mekhrangiz Nabilah Ramadhan Nandi Nandi, Nandi Neni Nuraeni Neni Nuraeni, Neni Ni Putu Nurwita Pratami Wijaya Ningsih, Nurul Hutami Nugraha, Ginanjar Nugraheni, Rury Nuraeni, Ita Nurpratama, Mohamad Reza Nurul Aziz Pratiwi Nuryadi Wijiharjono Nuryanti, B Lena Oce Ridwanudin Pangestu, Erry S.R Pardede, Mahadi Pepen Supriatna Supriatna Pitri Yanti Pranadita, Nugraha Prasetyo Hartanto Prihadi, M Dana Pupung Puad Hasan Putri Hestiningrum Putri, Diva Amanda Qudratov, Inomjon Raden Dian Herdiana Utama Rahman, Iradah Rahmawati, Yuli Diani Rahmi Qurrota Aynie Ramadhian, M. Arief Rahman Ramadhianti, Raden Heryaningtias Rasim, Rasim Rasyiddin, Ahmad Ratih Hurriyanti Ratih Hurriyati Ratih Hurriyati Ratih Hurriyati Ratih Hurriyati Ratih Hurriyati, Ratih Ratih Nurriyati Ratu Dintha Insyani Zukhruf Firdausi Sulaksana Raya Sulistyowati Rennyta Yusiana Rennyta Yusiana Resti Indriarti Reza Fahlevy Rivaldi Arissaputra Rofi Rofaida Rohmat, Siti Sakova, Megha Saputri, Adiya Agustin Eka Saputri Sari, Putri Pradnyawidya SATRIYAS ILYAS Saur Costanius Simamora Senny Luckyardi Septyan Budy Cahya Setyorini, Zahra Medina Shendy Amalia Sigarlaki, Faizal Fardhani Silalahi, Ira Valentina Siregar, Herbert Sudarjo Sugangga, Amelia Sugangga, Rayyan Sugiana, Neng Susi Susilawati Sukmayana, Dodi Sul, Ratu Dintha Insyani Zukhruf Firdausi Sulastri Sulastri Sulastri, S Sumantri, Dadan Sumaryana , Fitriana Dewi Surya Nugraha Susanti Kurniawati, Susanti Syahar Banu, Syahar Syahlan, Fatra Tamyiz, Uus Muhamad Husni Tegar Thalita Syifa Fatimah Tianingrum, Destri Mailinda Tri Sudarwanto Triadinda, Dexi Triyono Adi Tristanto Ulfia Wahdatul Nurfuadah Untung Novianto Usep Suhud Utama, Dian H Uus Muhamad Husni Tamyiz Vanessa Gaffar Veni Rafida Wawan Setiawan Wawan Setiwan Widjadjanta, Bambang Widy Muchamad Wufron Wufron Yahtadi, Fauzan Yanti, Pitri Yasir Maulana Yogi Suprayogi Yulandri, Elsa Yuliarti Maghfira Annahli Yulita Pujiharti Yusuf Murtadlo Zahra Medina Setyorini Zahra Nadhira Khairunnisa Zhixin Li Zukhruf, Ratu Dintha Insyani