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The Viewpoint of the Sharia System on Digital Marketing during the Covid 19 Pandemic M Dana Prihadi; Ratih Hurriyati; Puspo Dewi Dirgantari
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.3671

Abstract

Shopping online as a new lifestyle is common in the Covid-19 pandemic. The emergence of various e-commerce platforms in Indonesian society has become a new alternative that facilitates the current pattern of people's shopping behavior. Many companies are experimenting with decentralized decision making and software to make new digital work cultures more effective and productive as working in a physical office. The existence of this pandemic can encourage consumers who do not like online shopping to finally switch to online shopping. With a phenomenon like this, the research was conducted with the aim of obtaining findings regarding the description of the application of digital marketing during the COVID-19 period seen through sharia viewpoint. This type of research uses descriptive analysis method, namely by analyzing independent variables without making comparisons and looking for correlations with other variables. From the research that has been done, it is found that every company or producer should pay attention to the condition of the products being marketed, especially in terms of Islamic law (halal and haram) and for online buying and selling transactions there is no element of usury (interest) and maisir (gambling). With the research that has been done, it is expected to increase the profit of the company or producer.
Pengaruh Brand Trust dan Celebrity Endorse terhadap Keputusan Pembelian Konsumen Mubdi Mulya Isfahami; Ratih Hurriyati; Puspo Dewi Dirgantari
Jurnal Bisnis dan Kewirausahaan Vol 17 No 2 (2021): JBK-Jurnal Bisnis dan Kewirausahaan
Publisher : P3M Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jbk.v17i2.2571

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh brand trust dan celebrity endorse terhadap keputusan pembelian dari konsumen. Saat ini banyak bisnis yang mencoba menerapkan strategi viral marketing, tetapi masih banyak yang tidak mendukung tujuan penerapan strategi itu sendiri. Strategi viral marketing yaitu: trust brand dan celebrity endorsment. bisnis yang membuat strategi viral marketing sebagai cara untuk memasarkan dan memperkenalkan produknya adalah Zhofira. Teori yang digunakan dalam penelitian ini adalah Viral marketing, keputusan pembelian, kepercayaan merek, dan celebrity endorsement sebagai peneliti untuk melakukan penelitian, untuk membuktikan pengaruh (X1) kepercayaan merek, (X2) celebrity endorsement terhadap (Y) keputusan pembelian. Metode penelitian yang digunakan adalah metode kuantitatif. Penelitian ini menggunakan sampel dari populasi sebanyak 384 responden, teknik pengambilan sampel yang digunakan adalah probability sampling yaitu teknik pengambilan sampel yang memberikan kesempatan sama bagi setiap unsur populasi untuk dipilih menjadi sampel. Penulis melakukan analisis regresi berganda dan menguji asumsi klasik sebelum melakukan analisis regresi berganda. Pada hasil analisis regresi berganda menunjukkan hasil “R Square” 0,515 atau 51,5%, yang dapat diartikan sebagai variabel (X1) dan (X2) mempunyai pengaruh terhadap (Y) sebesar 51,5%. Sedangkan sisanya 48,5% ada faktor lain. Hal ini dapat dinyatakan tidak relevan lagi karena nilai faktor lebih besar dari (X1) dan (X2).
Analisis Brand Loves (Pada Pengguna Forum Jual Beli Kaskus di Kota Bandung) Fajar Gumelar Maulana; Ratih Hurriyati; Puspo Dewi Dirgantari; Lili Adi Wibowo; Bambang Widjajanta
IJEEM - Indonesian Journal of Environmental Education and Management Vol 5 No 2 (2020): IJEEM: Indonesian Journal of Environmental Education and Management, Volume 5 Nom
Publisher : Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (457.505 KB) | DOI: 10.21009/IJEEM.052.02

Abstract

Tujuan - Untuk menganalisis factor factor brand loves pada pengguna forum jual beli kaskus di Kota Bandung. Desain/metodologi/pendekatan – Desain penelitian ini adalah cross sectional method. Penelitian ini menggunakan pendekatan deskriptif dengan metode explanatory survei. Sebanyak 107 responden dipilih dengan menggunakan non-probability sampling. Sebuah kuesioner digunakan sebagai instrumen penelitian untuk mengumpulkan data dari responden. Teknik analisis yang digunakan adalah teknik deskriptif dengan menggunakan distribusi frekuensi. Temuan – Hasil penelitian menunjukkan bahwa gambaran faktor berada pada kategori cukup baik terhadap terutama pada dimensi brand attacment. Orisinalitas/nilai – Perbedaan dalam penelitian ini terletak pada objek penelitian, waktu penelitian, alat ukur, literatur yang digunakan, teori yang digunakan dan hasil penelitian.
Pembentukan Loyalitas Pelanggan: Intensi Hubungan dan Kualitas Hubungan (Studi kasus di Industri Ritel Pakaian, Kota Bandung) Uus Muhamad Husni Tamyiz; Ratih Hurriyati; Puspo Dewi Dirgantari
Inovbiz: Jurnal Inovasi Bisnis Vol 7, No 2 (2019)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (402.462 KB) | DOI: 10.35314/inovbiz.v7i2.1161

Abstract

Dalam membangun loyalitas pelanggan, pemasar perlu untuk membangun dan mempertahankan hubungan yang baik dengan pelanggan. Namun, upaya ini tidak selalu efektif karena kegiatan kemitraan dengan retailer ritel pakaian tidak ditanggapi oleh semua pelanggan. Oleh karena itu, intensi pelanggan untuk terlibat dalam hubungan dengan retailer harus menjadi titik awal untuk membangun loyalitas pelanggan. Tujuan dari penelitian ini adalah untuk memprediksi apakah kualitas hubungan pelanggan dan intensi hubungan mempengaruhi loyalitas mereka kepada retailer pakaian. Data dikumpulkan dari 327 responden yang berada di 13 kecamatan, Kota Bandung. Berdasarkan hasil penelitian menemukan bahwa intensi hubungan secara individu berpengaruh signifikan terhadap loyalitas dan secara bersama-sama intensi hubungan dan kualitas hubungan berpengaruh terhadap loyalitas.
Strategi Corporate Branding Dalam Meningkatkan Brand Equity Pada Pelanggan Provider Komunikasi dan Data di Indonesia Ulfia Wahdatul Nurfuadah; Bambang Widjajanta; Puspo Dewi Dirgantari
Strategic : Jurnal Pendidikan Manajemen Bisnis Vol 22, No 1 (2022): Strategic
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/strategic.v22i1.46629

Abstract

Perkembangan industri telekomunikasi di Indonesia saat ini bertumbuh pesat sehingga banyak perusahaan mengalami persaingan begitu ketat salah satunya Indihome. Meningkatnya jumlah pesaing mengharuskan perusahaan untuk memperkuat strategi pemasaran dalam menciptakan ekuitas merek. Corporate branding sebagai salah satu strategi yang dapat memberikan kontribusi untuk membangun kesadaran merek yang kuat dalam benak pelanggan. Penelitian ini bertujuan untuk mengetahui pengaruh dan gambaran corporate branding terhadap brand equity pada pelanggan Indihome di Indonesia. Jenis penelitian yang digunakan adalah deskriptif dan verfikatif dengan pendekatan kuantitatif. Variabel terikat dalam penelitian ini adalah brand equity (Y) dan corporate branding (X) sebagai variable bebas. Pengambilan sampel dalam penelitian ini menggunakan metode purposive sampling dengan menggunakan teknik non-probability sampling terhadap 200 responden yang merupakan pelanggan Indihome yang tersebar di seluruh Indonesia. Data diperolah secara statistik dengan metode Structural Equation Modeling (SEM) dengan alat bantu program IBM SPSS AMOS versi 21.0 for Windows. Hasil temuan penelitian ini menunjukkan bahwa gambaran corporate branding dan brand equity berada pada kategori baik. Corporate branding berpengaruh positif dan signifikan terhadap brand equity. Dimensi corporate image dalam corporate branding memberi kontribusi yang paling besar dalam membentuk brand equity.
EFFECT OF EDUCATION LEVEL, GENDER ROLE, AND INFORMATION TECHNOLOGY ON MSME INCOME IN THE ERA OF COVID-19 (CASE STUDY ON FOOD MSMES IN BANDUNG CITY) Tuti Anggraeni; Ratih Hurriyati; Puspo Dewi Dirgantari; Dodi Sukmayana
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 6, No 1 (2022): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v6i1.5376

Abstract

The specific purpose of this study is to provide an overview to the food sector SMEs in the city of Bandung, that the influence of education level, gender roles, and information technology has a significant influence on their income. This study used 59 samples of food sector MSME business actors in the Bandung City area. The sampling technique chosen in this study was incidental sampling technique and data collection using questionnaires distributed to respondents, namely MSME owners. The data analysis technique used in this research is multiple linear regression. The results showed that there was an influence of education level, gender roles, and information technology on the income of MSME actors in the food sector in the city of Bandung. Hopefully this research can provide input to the food sector MSME administrators in the Bandung Raya area, especially the food sector MSME actors to continue to improve the quality of education both through formal and non-formal education, increase the existence of gender roles by not leaving their nature as women, and continue to upgrade information technology. which is useful for marketing the results of his business. Because based on research conducted by researchers, these three variables can increase the income of MSME actors.
How to Understand Customer Needs? The Role of Market Orientation, Innovation Capability, and Learning Orientation M Sandi Marta; Ratih Hurriyati; Puspo Dewi Dirgantari
Relevance: Journal of Management and Business Vol. 4 No. 2 (2021)
Publisher : UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (544.594 KB) | DOI: 10.22515/relevance.v4i2.4316

Abstract

Excellent marketing is always oriented to the needs and desires of consumers, and consumer orientation is inseparable from a market orientation that the company must develop. This study aims to analyze the relationship between market orientation and customer loyalty with innovation capability as a mediator and learning orientation as a moderator in the relationship between innovation capability and customer loyalty. Data were collected using a cross-sectional survey among 95 online shop owners. Furthermore, the data were analyzed using Hayes' PROCESS macro-based hierarchical regression. The results revealed that market orientation had a positive effect on innovation capability. Innovation capability mediated the correlation between market orientation and customer loyalty. Furthermore, learning orientation reinforces the correlation between innovation capability and customer loyalty. These findings contribute to understanding the effect of innovation capability and learning orientation on market orientation and online shop customer loyalty.
Strategi pengembangan kerajinan anyaman Purun untuk meningkatkan daya saing Ernawati Ernawati; Ratih Hurriyati; Puspo Dewi Dirgantari
Jurnal Ekonomi Modernisasi Vol. 17 No. 1 (2021): Februari
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (235.777 KB) | DOI: 10.21067/jem.v17i1.5215

Abstract

This research aims to recognize the ability and formulate a strategy of developing woven handicrafts Purun as the flagship product of Banjarbaru City. The approach is based on Porter's intensive strategy. The population in this study was all craftsmen-woven Purun while the sample was two groups of 45 craftsmen woven Purun in Kampung Purun Banjarbaru City. Data collection techniques with interviews, observations, and documents. Analytical techniques with descriptive analysis and SWOT analysis. The results showed that woven handicrafts Purun in Kampung Purun Banjarbaru city have considerable potential to be developed because it is a superior product. Increasing aspects of production, labor, marketing, capital, business management, and organization is an important aspect in the management of business development woven crafts Purun. While the political and regulatory, social and cultural aspects and technology is an aspect that can be an opportunity for the development of woven handicraft business Purun. Development strategy so that woven craft Purun becomes a superior product and can compete in the market is with incentive strategies, namely market penetration strategies, business strengthening strategies and product development strategies.
A Systematic Review of the IoT in Smart University: Model and Contribution Senny Luckyardi; Ratih Hurriyati; D. Disman; Puspo Dewi Dirgantari
Indonesian Journal of Science and Technology Vol 7, No 3 (2022): IJOST: VOLUME 7, ISSUE 3, December 2022
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/ijost.v7i3.51476

Abstract

The objectives of the review were to identify different implementation aspects of the Internet of Things (IoT) in Smart Universities (SU) from diverse studies, amplify the theories behind the IoT utilization and model in SU; as well as offer recommendations for future research in this area. This study employed a systematic literature review (SLR) technique, conducting comprehensive searches of the most relevant articles to the research question published from 2018 to 2022. Following a review of peer-reviewed journals, a total of 69 refereed articles were chosen and analyzed. The findings of this study suggest that the technology model needs to be aligned and integrated with organizational processes. IoT utilization should meet the adoption readiness of a university. The results also revealed that the creation of SU can be divided into three categories: behavior, learning, educational technology, and physical facilities. However, the literature related to IoT utilization and model is still incoherent and lacking in theoretical frameworks that reflect on specific circumstances such as SU. SU research is still in its early stages, with more work to be done in terms of identifying technology model adoption. The review also contributed to serving as inspiration and a point of reference for institutions as they work with the smart university initiative to create a teaching and learning environment that is more effective and efficient.
Determinants Affecting the Dental Care Decision at Dental Clinics in Bandung Yogi Suprayogi; Ratih Hurriyati; Puspo Dewi Dirgantari; Nurul Hutami Ningsih
Jurnal Manajemen Indonesia Vol 22 No 3 (2022): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jmi.v22i3.4304

Abstract

The business development of dental clinics in the city of Bandung is growing rapidly along with public awareness of the importance of dental health. There has been a decrease in income at dental clinics in Bandung due to the pandemic in the last two years and similar business competition, so researchers want to help and find out what variables influence people's decisions in choosing a dental clinic. This research aimed at examining the effect of sales promotion, lifestyle, and price discount variables on dental care decisions at dental clinics in Bandung. The data were taken from 105 respondents who had experience having dental care at the dental clinics in Bandung by using online questionnaires. The analysis technique used multiple linear regression. The results showed that there was an influence of sales promotion, lifestyle, and price discount variables if they were combined simultaneously, on dental care decisions at the dental clinic in Bandung, but if it was seen partially, the price discount variable did not affect the decision to have dental care at dental clinics in Bandung. This research also proved that sales promotion and lifestyle had a positive and significant impact on dental treatment decisions at dental clinics in Bandung. The findings were further discussed in this research. Keywords—sales promotion; lifestyle; price discount; purchasing decision; dental clinics.
Co-Authors Aam Rachmat Mulyana Abdul Rozak Abdurokhim Abdurokhim Aghnia Fadilah, Ratu Agus Rahayu Agus Rahayu Agus Rahayu Agus Rahayu Agus Rahayu Agus Rahayu Agustini, Kamelia Ahmad Gunawan Alamsyah, Sindhu Alexi Yohans, Jordy AMELIA SETYAWATI, AMELIA Andy Prasetyo Wati ANGGA MARTHA MAHENDRA, ANGGA Anggita Nur Fatimah Anggraeni, Tuti Ani Rakhmanita Aniek Indrawati Anneu Suryani Annisa Megaswara Ardelia Azhar Arifianti Arifianti, Ardelia Azhar Arissaputra, Rivaldi Aryani, Kiki As-siisi, Adzkia Marwa Asaretkha Adjane Annisawati Asep Wahyudin Ashshaumi, Muhammad Hisyam Aulia Nurizky, Sherly Aynie, Rahmi Qurrota Ayus Ahmad Yusuf Azatovich, Ablatdinov Sultanbek Azzahra, Fanny Fatimah Bahri, Khoirun Nisa Bambang Widjajanta Bambang Widjajanta Bambang Widjajanta, Bambang Bayu Indra Setia Bejaoui, Asma Bella Shafiera Anandita Budi Prasetiyo, Budi Chaerunnisa Chaerunnisa Chairul Furqon, Chairul Chandra, Dicky Corry Yohana D. Disman Dearika Irsanyya, Kharisma Dewanti, Pelangi Puspa Dian Anita Nuswantara Disman Disman Disman, Disman Disman, Disman Edi Firdaus Edi Suryadi Edi Suryadi, Edi Ekawijaya, Asep Bayu Elyusufi, Abdul Muhaimin Erik Syawal Alghifari Ernawati Ernawati Fahmi, Radiyul Fairuz Rifqi Abdurahman Faizal Fardhani Sigarlaki Fajar Gumelar Maulana Fajar Ramadhan Fajri, Fadilla Nur Farizki Maulana Rafliansyah Fathurrohman, Firdaus Ferany Nur Amalia Andini Fidhyallah, Nadya Fadilah Gafar, Vanessa Gamma Bhakti Pradana Gilang Bhirawa Noraga Girang Razati, Girang Gusni . Hadi Ahmad Sukardi Hadi Nasbey Hadiyazid Rachman, Nur Hanifah, Silvana Hari Mulyadi, Hari harisandi, Prasetyo Hasan, Pupung Puad Hasyim, M. Ardi Nupi Hasyim, Muhammad Ardi Nupi Heny Hendrayati Herning Indriastuti Hidayat, Nurdin Hidayat, Yusuf Murtadlo Hijrianti, Rina A. Hilda Monoarfa Hurriyanti, Ratih Hurrriyati, Ratih Ihda Farhatun Nisak Inasari Widiyastuti Indradewa, Rhian Ira Valentina Silalahi Irawan, Rini Larasati Julia Famor Pratami Khamiliyah, Lili Khofia, Irham Kosidin S.T., M.Kom. Kosidin, Kosidin Kusumah, Echo Perdana Lavianti, Desi Lili Adi Wibowo Luckyardi, Senny Lunia Nur Larasati M Sandi Marta Mahphoth, Mohd Halim Mahphoth, Mohd Halim bin Maisa, Asmara Azizah Margana, Andika Alvin Martha, Jefry Aulia Masharyono Masharyono Maula, Farij Ibadil Maulana, Teguh Nurakmal Maulasena, Mirza Fawwaz Maya Sari Mira Rahmi Mirza Abdi Khairusy Misyaida Ayunda Putri Mubdi Mulya Isfahami Muchtar, Muhammad Muhamad Bayu Pramesta Muhammad Fikar Ravsanjani Muhammad Muchtar Muhammad Zaky Yamin Munawar, Muhammad Meki Munir Munir Munir, Munir Muradovna, Khudayarova Mekhrangiz Nabilah Ramadhan Nandi Nandi, Nandi Neni Nuraeni, Neni Ni Putu Nurwita Pratami Wijaya Ningsih, Nurul Hutami Novianto, Untung Nugraheni, Rury Nuraeni, Ita Nurpratama, Mohamad Reza Nuryadi Wijiharjono Oce Ridwanudin Pangestu, Erry S.R Pardede, Mahadi Pepen Supriatna Supriatna Pitri Yanti Pranadita, Nugraha Prasetia, Arus Reka Prasetyo Hartanto Prihadi, M Dana Pupung Puad Hasan Putri Hestiningrum Putri, Diva Amanda Qudratov, Inomjon Rahman, Iradah Rahmawati, Yuli Diani Rahmi Qurrota Aynie Ramadhian, M. Arief Rahman Ramadhianti, Raden Heryaningtias Rasim, Rasim Ratih Hurriyanti Ratih Hurriyati Ratih Hurriyati Ratih Hurriyati Ratih Hurriyati Ratih Hurriyati, Ratih Ratih Nurriyati Raya Sulistyowati Rennyta Yusiana Rennyta Yusiana Resti Indriarti Rofi Rofaida Safroni Isrososiawan Sakova, Megha Saputri, Adiya Agustin Eka Saputri Sari, Putri Pradnyawidya SATRIYAS ILYAS Senny Luckyardi Septyan Budy Cahya Setyorini, Zahra Medina Shendy Amalia Sigarlaki, Faizal Fardhani Silalahi, Ira Valentina Simamora, Saur Siregar, Herbert Sudarjo Sugangga, Amelia Sugangga, Rayyan Sugiana, Neng Susi Susilawati Sukmayana, Dodi Sul, Ratu Dintha Insyani Zukhruf Firdausi Sulastri Sulastri Sumantri, Dadan Sumaryana , Fitriana Dewi Surya Nugraha Susanti Kurniawati, Susanti Syahar Banu, Syahar Syahlan, Fatra Tamyiz, Uus Muhamad Husni Thalita Syifa Fatimah Tianingrum, Destri Mailinda Tri Sudarwanto Triyono Adi Tristanto Ulfia Wahdatul Nurfuadah Usep Suhud Utama, Dian H Uus Muhamad Husni Tamyiz Vanessa Gaffar Veni Rafida Wawan Setiawan Wawan Setiwan Widjadjanta, Bambang Yahtadi, Fauzan Yanti, Pitri Yasir Maulana Yogi Suprayogi Yulandri, Elsa Yuliarti Maghfira Annahli Yulita Pujiharti Zahra Medina Setyorini Zahra Nadhira Khairunnisa Zhixin Li Zukhruf, Ratu Dintha Insyani