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Isu Proses Bisnis Berbasis Artificial Intelligence untuk Menyosong Era Industri 4.0 Siregar, Herbert; Setiawan, Wawan; Dirgantari, Puspo Dewi
JURNAL BISNIS STRATEGI Vol 29, No 2 (2020): Desember
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jbs.29.2.89-100

Abstract

Changes in business processes that are running very fast in the industrial era 4.0 have positive and negative impacts on the business world. For those who want to continue to progress and develop, then these changes become a necessity. This study aims to uncover various types of business process models that are currently developing. We conduct investigations from various international journal articles and classify articles according to the field of study. The results of the investigation can provide an overview of the issues that are currently developing in the international world and become one of the references for those engaged in the business world and academia.
Marketing Strategy of Geopark Ciletuh Palabuhanratu Tourist Attraction Rahmawati, Yuli Diani; Rahayu, Agus; Dirgantari, Puspo Dewi; Nandi, Nandi
Jurnal Pendidikan Geografi Gea Vol 21, No 1 (2021)
Publisher : Indonesia University of Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/gea.v21i1.30618

Abstract

West Java is a province that has many mainstay tourist attractions in Indonesia. Sukabumi is a district in West Java that has one of the tourist attractions that has been inaugurated as a part of the UNESCO Global Geopark Network (UGGN) in 2018, this area opens the opportunity to become a leading destination in West Java and even nationally. The tourist attraction of the Ciletuh Palabuhanratu Geopark offers natural and cultural attractions that can be explored in geological diversity, biological diversity, and cultural diversity. The number of tourists visiting the Ciletuh Palabuhanratu Geopark Tourist Attraction has increased from 2012-2018, but in 2019 the number has decreased. This study aims to analyze the tourism marketing strategy carried out by the manager to increase the number of tourist visits to the Ciletuh Palabuhanratu Geopark. The method used is qualitative, data collection through literature study, interviews, and observation. The data obtained were analyzed descriptively. To analyze the marketing mix and strategy using a SWOT analysis, which aims to identify the strategies needed to increase tourism visits. The results showed that the marketing strategy can be done to increase the number of tourists through the SWOT approach. The SO strategy, namely the strategy of packaging attractive tourism products and services, the ST strategy through the strategy of instilling a brand image in the minds of visitors / Building a place identity (Positioning), the WO strategy, namely through the promotion strategy, the WT strategy, namely through the community empowerment strategy and building commitment and cooperation with a stakeholder.
Strategi pemasaran electronic word of mouth pada e-commerce dalam menghadapi era digital 4.0 di indonesia Aynie, Rahmi Qurrota; Hurriyati, Ratih; Dirgantari, Puspo Dewi
INOVASI Vol 17, No 1 (2021)
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (273.21 KB) | DOI: 10.29264/jinv.v17i1.8483

Abstract

Pengguna internet semenjak munculnya kasus masa pandemi COVID-19 yang ada di dunia bahkan khususnya di Indonesia sehingga pola konsumsi masyarakat berubah selama pandemi Covid-19. Untuk memenuhi kebutuhan pokoknya yang berawal masyarakat biasa melakukan transaksi secara konvensional, namun kini lebih memilih belanja online karena tuntutan peraturan pemerintah untuk physical distancing. Perubahan perilaku konsumen yang terjadi selama pandemi ini, transaksi/belanja secara online melalui laman e-commerce menjadi alternatif utama dan salah satunya shopee yang mengalami peningkatan pengunjung pada tahun 2020. Dengan begitu, penelitian ini dapat memperoleh gambaran strategi pemasaran Electronic Word Of Mouth (E-WOM) pada e-commerce untuk menghadapi revolusi industri digital 4.0 yang ada di Indonesia. Hasil yang didapatkan dengan berbagai dimensi e-WOM yang diteliti yaitu intensitas, valensi opini dan konten dapat disimpulkan bahwa pada dasarnya e-WOM sangat mempengaruhi seseorang dalam memilih sebuah produk secara online, karena informasi ini sangat relevan yang dibutuhkan seseorang dalam menentukan pilihannya. Adanya rekomendasi atau review yang diberikan konsumen lain akan mampu mempengaruhi keputusan pembelian konsumen. Selain itu juga keamanan dan pelayanan untuk transaksi online pun dapat mempengaruhi konsumen untuk melakukan pembelian menggunakan aplikasi e-commerce tersebut. Dengan adanya e-WOM akan membantu proses pihak-pihak yang terlibat di dalamnya, dari pengembang e-commerce, penjual, hingga pembeli.
Strategi perancangan destination branding di pangandaran sebagai magnet pariwisata Arifianti, Ardelia Azhar; Hurriyati, Ratih; Dirgantari, Puspo Dewi
INOVASI Vol 17, No 2 (2021)
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (183.905 KB) | DOI: 10.29264/jinv.v17i2.8484

Abstract

Terjadinya fluktuasi jumlah kunjugan wisatawan dan juga sebagai kawasan wisata yang populer di Jawa Barat, Pangandaran harus terus melakukan pembenahan dari berbagai aspek agar terbentuk destination branding yang sesuai dengan apa yang di inginkan oleh wisatawan baik lokal maupun mancanegara melalui strategi perancangan destination branding. Dengan begitu, penelitian ini dapat memberikan gambaran mengenai bagaimana Pangandaran mengembangkan destination branding untuk men-trigger pengembangan pariwisata. Adanya branding yang baik akan mampu membawa pengaruh positif bagi daerah tersebut dan secara otomatis akan memberikan kesan yang baik pula bagi siapapun yang berkunjung kesana.
STRATEGI VIRAL MARKETING DALAM MENINGKATKAN ONLINE PURCHASE DECISION PADA PENGGUNA BUKALAPAK DI INDONESIA Wibowo, Lili Adi; Dirgantari, Puspo Dewi; Ashshaumi, Muhammad Hisyam
Journal of Business Management Education (JBME) Vol 6, No 2 (2021)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v6i2.37666

Abstract

Changes in consumer behavior in making purchases occur due to the increasingly rapid development of the internet followed by the e-commerce industry in Indonesia which is growing with many emerging e-commerce in Indonesia. Many customers prefer practicality in making purchases, especially millennials, which has resulted in many e-commerce offering attractive offers through promotions or advertisements. Many e-commerce promotions are done in a unique way so that it attracts a lot of consumers to visit the e-commerce and make purchases online. Viral marketing is an effective strategy that involves consumers in spreading the company's message to others. This study aims to analyze the effect of viral marketing on online purchase decisions for Bukalapak users in Indonesia. This study uses descriptive and verification methods with a quantitative approach. The research sample is 250 respondents who are Bukalapak users spread throughout Indonesia. The data was processed statistically by using the Structural Equation Modeling (SEM) method. The findings of this study indicate that the description of viral marketing and online purchase decisions is in a fairly good category. Viral marketing has a positive and significant effect on online purchase decisions. The information credibility dimension in viral marketing has the biggest contribution in shaping online purchase decisions. Perubahan perilaku konsumen dalam melakukan pembelian terjadi diakibatkan perkembangan internet yang semakin pesat diikuti dengan industry e-commerce di Indonesia semakin berkembang dengan banyak bermunculan e-commerce di Indonesia. Banyak pelanggan yang lebih memilih kepraktisan dalam melakukan pembelian terutama millennial yang mengakibatkan banyak e-commerce yang memberikan penawaran yang menarik melalui promosi atau iklan. Banyak e-commerce yang melakukan promosi dengan cara yang unik sehingga banyak menarik minat konsumen untuk mengunjungi e-commerce tersebut dan melakukan pembelian secara online. Viral marketing menjadi salah satu strategi yang efektif yang melibatkan konsumen dalam menyebarkan pesan perusahaan kepada orang lain. Penelitian ini bertujuan untuk menganalisis pengaruh viral marketing terhadap online purchase decision pada pengguna Bukalapak di Indonesia. Penelitian ini menggunakan metode deskriptif dan verfikatif dengan pendekatan kuantitatif. Sampel penelitian berjumlah 250 responden yang merupakan pengguna Bukalapak yang tersebar di seluruh Indonesia. Data diperolah secara statistik dengan metode Structural Equation Modeling (SEM). Hasil temuan penelitian ini menunjukkan bahwa gambaran viral marketing dan online purchase decision berada pada kategori cukup baik. Viral marketing berpengaruh positif dan signifikan terhadap online purchase decision. Dimensi information credibility dalam viral marketing memberi kontribusi yang paling besar dalam membentuk online purchase decision
Strategy of Gamification, Product and Pricing: Does It Matter on Buying Interests of Fore Coffee consumers Rakhmanita, Ani; Hurriyati, Ratih; Dirgantari, Puspo Dewi
SENTRALISASI Vol 11, No 1 (2022): Sentralisasi
Publisher : Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33506/sl.v11i1.1493

Abstract

The aims of this research is to measure the effect of gamification, variety of beverage products and prices on  buying interest of Fore Coffee consumers. The data collection technique was in the form of a questionnaire using a google form link that was distributed in several whatsapp groups. The results of the questionnaire were processed using the Structural Equation Modeling Analysis Technique with the SmartPLS application. The results show that the Gamifications contained in the application have an influence on consumer buying interest, seen from the results of testing the proposed model hypothesis. The T-value for the gamification variable is 2,934, which is greater than 1.96. The variety of beverage products found in the coffee application has an influence on consumer buying interest, seen from the results of hypothesis testing with a Tstatistic value of 3.646 which is greater than 1.96. Hypothesis testing shows that the price is not significant to the buying interest of front coffee consumers with a value of 1.94 which is smaller than 1.96. For further research, it can be developed with other gamification benefits embedded in online shopping applications, so that it can add to the repertoire of knowledge in the world of digital marketing.
The Effect of CRM on the Level of Pharmacy Consumer Satisfaction Agustini, Kamelia; Hurriyati, Ratih; Dirgantari, Puspo Dewi; Maulana, Teguh Nurakmal
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.3165

Abstract

This study focuses on CRM, namely drug information services, to determine the level of satisfaction of BPJS Health patients with CRM drug information services and to determine the effect of CRM on BPJS Health patient satisfaction levels at the Bandung City Pharmacy. This research belongs to the type of quantitative descriptive research with a survey approach, namely the technique of gathering information by giving a list of questions (questionnaires) to the respondents. The population in this study were BPJS health patients who redeemed drugs at the Padjadjaran Health Pharmacy, Bandung City. The research sample is 377 respondents who have been determined based on the Slovin formula. Data collection in this study used a non-random technique (non-probability sampling) with an accidental sampling method. The results showed that CRM is a drug information service at the Padjadjaran Health Pharmacy, Bandung City in terms of the results of questionnaire observations that have been carried out regularly, the level of satisfaction of BPJS Health patients with CRM. An average of 1520, CRM drug information services on the satisfaction level of BPJS Health patients at the Padjadjaran Health Pharmacy Bandung has an effect, but is not significant based on the statistical correlation value of 42.6%.
ATRIBUT PEMILIHAN KUALITAS RESTORAN: CITRA MEREK DAN HARGA Echo Perdana Kusumah; Ratih Hurriyati; Puspo Dewi Dirgantari
Jurnal Bisnis dan Manajemen Vol 6, No 2 (2019): Jurnal Bisnis dan Manajemen Volume 6 Nomor 2 Tahun 2019
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jbm.v6i2.3689

Abstract

Studi ini meneliti dampak citra merek dan harga pada atribut preferensi restoran (kualitas layanan, kualitas makanan, dan suasana). Structural Equation Model (SEM) diterapkan dengan menggunakan 169 responden dan aplikasi AMOS untuk menguji hipotesis. Hasil menunjukkan bahwa preferensi atribut restoran secara positif dipengaruhi oleh citra merek dan harga. Citra merek tidak mempengaruhi secara signifikan semua atribut kualitas restoran (kualitas layanan). Kualitas layanan memang memiliki hubungan positif dengan citra merek yang dibangun oleh sebuah restoran, tetapi belum tentu tingkat layanan yang diinginkan oleh konsumen, di mana konsumen memiliki karakter dan persepsi yang berbeda dalam hal dilayani. Studi ini juga mengungkapkan bahwa pemilik restoran dapat menarik pelanggan baru dan mempertahankan pelanggan yang ada dengan meningkatkan kualitas makanan, kualitas layanan, dan suasana restoran mereka https://doi.org/10.26905/jbm.v6i2.3689
Pengaruh Hukum terhadap Lima Kekuatan Persaingan Terkait dengan Perumusan Strategi Bersaing Menurut Michael E. Porter Nugraha Pranadita; Ratih Hurriyati; Puspo Dewi Dirgantari
Jurnal Manajemen dan Organisasi Vol. 12 No. 1 (2021): Jurnal Manajemen dan Organisasi
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jmo.v12i1.33038

Abstract

There are five competitive forces that influence the Industry. Industry competition affects business performance, so companies must adapt to changing environments to maintain a competitive position. One of the ways to win the competition is to use a strategy. Strategy allows organizations to gain a competitive advantage from three different foundations namely: cost leadership, differentiation and focus. Strategic planning can help to develop an early warning system to avoid threats or develop strategies that can turn threats into profits for the company. Thus the strategy can maximize competitive advantage on the one hand, and can minimize the limitations of competing. The question is; How do laws and regulations affect Porter's five competitive forces and the three generic strategies? This research is a qualitative analytical descriptive study using secondary data, and the unit of analysis is the prevailing laws and regulations in Indonesia. The results of this study; consistently statutory regulations (laws) influence the five competitive forces and three generic strategies put forward by Porter.
Analisis Kajian Manajemen Proses Bisnis Pelaksanaan Penelitian & Pengabdian Kepada Masyarakat (PKM) Pada Perguruan Tinggi Swasta Kosidin S.T., M.Kom.; Wawan Setiwan; Puspo Dewi Dirgantari
At-tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam Vol 6, No 1 (2020): JUNI 2020
Publisher : Institut Agama Islam Negeri Padangsidimpuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24952/tijaroh.v6i1.2402

Abstract

Penelitian ini dilakukan menganalisis kajian tentang manajemen proses bisnis pelaksanaan penelitian dan pengabdian kepada masyarakat (PKM) pada sebuah organisasi perguruan tinggi swasta studi eksisting di STMIK Jabar, dimana proses bisnis pelaksanaan penelitian dan PKM ini masih ada proses secara eksisting yang dipandang perlu untuk perbaikan agar dapat meningkatkan kinerja pelaksanaan penelitian dan PKM. Tujuan penelitian ini memberikan rekomendasi secara menyeluruh tentang siklus hidup proses bisnis pelaksanaan penelitian dan PKM. Pelaksanaan penelitian menggunakan metode penelitian kualitatif dengan pendekatan deskriptif, dimana penelitian ini berusaha mendeskripsikan kejadian, pristiwa, dan gejala yang terjadi pada saat sekarang (Sulistyo, 2017:15). Hasil penelitian ini berupa rekomendasi proses bisnis pelaksanaan penelitian dan PKM dengan model BPMN dan Value Chain. Dampak yang diharapkan dari hasil penelitian ini dapat meningkatkan kualitas pelaksanaan penelitian dan PKM bagi Perguruan Tinggi Swasta khususnya
Co-Authors Aam Rachmat Mulyana Abdul Rozak Abdurokhim Abdurokhim Aghnia Fadilah, Ratu Agus Rahayu Agus Rahayu Agus Rahayu Agus Rahayu Agus Rahayu Agus Rahayu Agustini, Kamelia Ahmad Gunawan Alamsyah, Sindhu Alexi Yohans, Jordy AMELIA SETYAWATI, AMELIA Andy Prasetyo Wati ANGGA MARTHA MAHENDRA, ANGGA Anggita Nur Fatimah Anggraeni, Tuti Ani Rakhmanita Aniek Indrawati Anneu Suryani Annisa Megaswara Ardelia Azhar Arifianti Arifianti, Ardelia Azhar Arissaputra, Rivaldi Aryani, Kiki As-siisi, Adzkia Marwa Asaretkha Adjane Annisawati Asep Wahyudin Ashshaumi, Muhammad Hisyam Aulia Nurizky, Sherly Aynie, Rahmi Qurrota Ayus Ahmad Yusuf Azatovich, Ablatdinov Sultanbek Azzahra, Fanny Fatimah Bahri, Khoirun Nisa Bambang Widjajanta Bambang Widjajanta Bambang Widjajanta, Bambang Bayu Indra Setia Bejaoui, Asma Bella Shafiera Anandita Budi Prasetiyo, Budi Chaerunnisa Chaerunnisa Chairul Furqon, Chairul Chandra, Dicky Corry Yohana D. Disman Dearika Irsanyya, Kharisma Dewanti, Pelangi Puspa Dian Anita Nuswantara Disman Disman Disman, Disman Disman, Disman Edi Firdaus Edi Suryadi Edi Suryadi, Edi Ekawijaya, Asep Bayu Elyusufi, Abdul Muhaimin Erik Syawal Alghifari Ernawati Ernawati Fahmi, Radiyul Fairuz Rifqi Abdurahman Faizal Fardhani Sigarlaki Fajar Gumelar Maulana Fajar Ramadhan Fajri, Fadilla Nur Farizki Maulana Rafliansyah Fathurrohman, Firdaus Ferany Nur Amalia Andini Fidhyallah, Nadya Fadilah Gafar, Vanessa Gamma Bhakti Pradana Gilang Bhirawa Noraga Girang Razati, Girang Gusni . Hadi Ahmad Sukardi Hadi Nasbey Hadiyazid Rachman, Nur Hanifah, Silvana Hari Mulyadi, Hari harisandi, Prasetyo Hasan, Pupung Puad Hasyim, M. Ardi Nupi Hasyim, Muhammad Ardi Nupi Heny Hendrayati Herning Indriastuti Hidayat, Nurdin Hidayat, Yusuf Murtadlo Hijrianti, Rina A. Hilda Monoarfa Hurriyanti, Ratih Hurrriyati, Ratih Ihda Farhatun Nisak Inasari Widiyastuti Indradewa, Rhian Ira Valentina Silalahi Irawan, Rini Larasati Julia Famor Pratami Khamiliyah, Lili Khofia, Irham Kosidin S.T., M.Kom. Kosidin, Kosidin Kusumah, Echo Perdana Lavianti, Desi Lili Adi Wibowo Luckyardi, Senny Lunia Nur Larasati M Sandi Marta Mahphoth, Mohd Halim Mahphoth, Mohd Halim bin Maisa, Asmara Azizah Margana, Andika Alvin Martha, Jefry Aulia Masharyono Masharyono Maula, Farij Ibadil Maulana, Teguh Nurakmal Maulasena, Mirza Fawwaz Maya Sari Mira Rahmi Mirza Abdi Khairusy Misyaida Ayunda Putri Mubdi Mulya Isfahami Muchtar, Muhammad Muhamad Bayu Pramesta Muhammad Fikar Ravsanjani Muhammad Muchtar Muhammad Zaky Yamin Munawar, Muhammad Meki Munir Munir Munir, Munir Muradovna, Khudayarova Mekhrangiz Nabilah Ramadhan Nandi Nandi, Nandi Neni Nuraeni, Neni Ni Putu Nurwita Pratami Wijaya Ningsih, Nurul Hutami Novianto, Untung Nugraheni, Rury Nuraeni, Ita Nurpratama, Mohamad Reza Nuryadi Wijiharjono Oce Ridwanudin Pangestu, Erry S.R Pardede, Mahadi Pepen Supriatna Supriatna Pitri Yanti Pranadita, Nugraha Prasetia, Arus Reka Prasetyo Hartanto Prihadi, M Dana Pupung Puad Hasan Putri Hestiningrum Putri, Diva Amanda Qudratov, Inomjon Rahman, Iradah Rahmawati, Yuli Diani Rahmi Qurrota Aynie Ramadhian, M. Arief Rahman Ramadhianti, Raden Heryaningtias Rasim, Rasim Ratih Hurriyanti Ratih Hurriyati Ratih Hurriyati Ratih Hurriyati Ratih Hurriyati Ratih Hurriyati, Ratih Ratih Nurriyati Raya Sulistyowati Rennyta Yusiana Rennyta Yusiana Resti Indriarti Rofi Rofaida Safroni Isrososiawan Sakova, Megha Saputri, Adiya Agustin Eka Saputri Sari, Putri Pradnyawidya SATRIYAS ILYAS Senny Luckyardi Septyan Budy Cahya Setyorini, Zahra Medina Shendy Amalia Sigarlaki, Faizal Fardhani Silalahi, Ira Valentina Simamora, Saur Siregar, Herbert Sudarjo Sugangga, Amelia Sugangga, Rayyan Sugiana, Neng Susi Susilawati Sukmayana, Dodi Sul, Ratu Dintha Insyani Zukhruf Firdausi Sulastri Sulastri Sumantri, Dadan Sumaryana , Fitriana Dewi Surya Nugraha Susanti Kurniawati, Susanti Syahar Banu, Syahar Syahlan, Fatra Tamyiz, Uus Muhamad Husni Thalita Syifa Fatimah Tianingrum, Destri Mailinda Tri Sudarwanto Triyono Adi Tristanto Ulfia Wahdatul Nurfuadah Usep Suhud Utama, Dian H Uus Muhamad Husni Tamyiz Vanessa Gaffar Veni Rafida Wawan Setiawan Wawan Setiwan Widjadjanta, Bambang Yahtadi, Fauzan Yanti, Pitri Yasir Maulana Yogi Suprayogi Yulandri, Elsa Yuliarti Maghfira Annahli Yulita Pujiharti Zahra Medina Setyorini Zahra Nadhira Khairunnisa Zhixin Li Zukhruf, Ratu Dintha Insyani