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Measuring the Impact of Hedonic Motivation, Smart Shopper Perception, Location-Based Coupon Attitude on Intention of Use Location-Based Coupon Anneu Suryani; Agus Rahayu; Puspo Dewi Dirgantari
Dinasti International Journal of Management Science Vol. 4 No. 3 (2023): Dinasti International Journal of Management Science (January - February 2023)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v4i3.1610

Abstract

Increasing use of GPS on mobile devices, the format of direct marketing strategy is also developing, and the location-based coupon is the example of this strategy. This study aims to analyze consumer attitudes toward location-based coupons on mobile devices and their intention of use the location-based coupon for shopping. Simple random sampling is used for the sampling method, a 1 – 5 Likert scale questionnaire is used for collecting the data. The results show that hedonic motivation, and smart-shopper perception has a positive effect towards intention of use location-based coupon through location-based coupon attitudes. Even so, the impact is not big because there are several variables excluding of this study that might influence it.
Marketplace Strategic Positioning Analysis Yasir Maulana; Ayus Ahmad Yusuf; Puspo Dewi Dirgantari; Ratih Hurriyati
Al-Amwal : Jurnal Ekonomi dan Perbankan Syari'ah Vol 15, No 1 (2023)
Publisher : IAIN Syekh Nurjati Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24235/amwal.v15i1.12017

Abstract

This study aims to examine the impact of positioning strategy variables consisting of Attributes, Benefits, Users, Competitors, Category, and Price on Consumer Purchase Decisions.  The objects in this Research are Uniku management department students.  The population is all Uniku management department students buying stuff from the online marketplace.  The sample amount in this study is 140 respondents—the instrument of data collection using questionnaires that have fulfilled the validity and reliability requirements.  We use multiple linear regression to analyze the impact.  Based on the study results, the Attribute, User, Competitor, and Category variables have no effect on Purchase Decisions in the Tokopedia Marketplace.  Meanwhile, the Benefit and Price variables partially have a significant positive effect on Purchase Decisions in the Tokopedia Marketplace.  The regression coefficients of Attributes, Benefits, User, Categories, and Prices simultaneously affect Purchase Decisions in the Tokopedia Marketplace
Podcast Advertising : Intrusiveness and Attitude Asaretkha Adjane Annisawati; Ratih Hurriyati; Puspo Dewi Dirgantari
Journal of Business Management Education (JBME) Vol 8, No 2 (2023)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v8i2.52077

Abstract

Podcast advertising  adalah strategi pemasaran yang menggunakan teknologi digital dan disalurkan menggunakan internet dalam format audio. Penelitian ini membahas mengenai gangguan (intrusiveness) dan sikap terhadap minat beli. Pengumpulan data menggunakan kuesioner yang melibatkan 160 responden generasi Z di kota Bandung. Hasil temuan penelitian menunjukan bahwa intrusiveness berpengaruh positif signifikan pada sikap dan niat beli.
Brand Credibility and Customer-Based Brand Equity in Mobile Health Applications Puspo Dewi Dirgantari; Masharyono Masharyono; Yusuf Murtadlo Hidayat
Journal of Business Management Education (JBME) Vol 8, No 2 (2023)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v8i2.63263

Abstract

By comparing brand credibility (BC) and customer-based brand equity (CBBE), this study aims to establish a strong brand for health mobile applications in Indonesia. In-depth and extensive literature searches were used to perform the study, along with the distribution of questionnaires. 200 persons made up the samples that were collected. The technique is convenience-based (convenience sampling) and uses a Likert scale. To assess the data, structural equation modeling was employed. The findings indicate that brand power is fairly high among Indonesian consumers of health mobile applications. The BC variable influences CBBE. The greatest factor in the creation of CBBE is the Brand Performance component.
Identifying the Dimension of Entrepreneurial Ecosystem for Promoting Entrepreneurial Intention: A Study in Five Educational-Based Universities in Indonesia Raya Sulistyowati; Angga Martha Mahendra; Farij Ibadil Maula; Septyan Budy Cahya; Putri Hestiningrum; Puspo Dewi Dirgantari; Yulita Pujiharti
JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Vol 9, No 2: SEPTEMBER 2023
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um003v9i22023p134

Abstract

Entrepreneurship has been recognized among scholars and policy researchers as the driver of economic development. Many studies have identified the strategic role of higher education, especially business education, in increasing students' entrepreneurial intentions. However, the interest in entrepreneurship among students is insufficient. One of the causes of low interest in entrepreneurship among students is the internal or external environment, entrepreneurship learning, practical experience of entrepreneurship, and motivation for entrepreneurship. This study aims to identify the dimension of entrepreneurial ecosystem to promote entrepreneurial intention in several educational-based universities in Indonesia. Using the qualitative method, the findings indicated that each university may have different nuances in terms of developing an entrepreneurial ecosystem and its impact on students’ entrepreneurial intentions. The dimensions of entrepreneurial ecosystems identified in this research include entrepreneurial experience, institutional support, networks and connections, role models, entrepreneurial culture, and the entrepreneurial environment. Thus, it raises implications for the government and educational institutions to infiltrate the programs of other universities to promote entrepreneurial intention. Keywords: Entrepreneurial intention, Entrepreneurial ecosystem, Business intention, Educational-based university
Dampak Electronic Word of Mouth dan Percieved Value dalam Meningkatkan Online Repurchase Intention pada Platform Tokopedia Shendy Amalia; Ratih Hurriyati; Puspo Dewi Dirgantari
Coopetition : Jurnal Ilmiah Manajemen Vol. 14 No. 3 (2023): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/coopetition.v14i3.2686

Abstract

With the growth of e-commerce in Indonesia which continues to increase every year, it creates business opportunities, especially in the e-commerce. As a platform with the number one user in Indonesia, Tokopedia, focuses on its sustainability in terms of online repurchase intention. This study aims to describe and measure how much influence Ewom has, perceived value, in increasing online repurchase intention both partially and simultaneously among Tokopedia application users. This type of research is descriptive verification and explanatory survey with random sampling technique, with a total sample of 210 respondents using the Tokopedia application. The analysis technique used is the Structural Equation Model (SEM) method with the Smart PLS 3.0 tool. The results show that the description of each variable is in the high category. There is influence both simultaneously and partially. With a magnitude of influence of 63.9%. For the partial effect of the Ewom it has no effect on Online Repurchase Intention. While the variable Perceived Value partially has a significant influence on Online Repurchase Intention.
Analisis SWOT Dalam Menentukan Strategi Pemasaran Pada Fashion Brand Muhamad Bayu Pramesta; Agus Rahayu; Puspo Dewi Dirgantari
Equilibrium: Jurnal Ekonomi-Manajemen-Akuntansi Vol 19, No 2 (2023): October
Publisher : Research Institution and Community Service Universitas Wijaya Kusuma Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/equilibrium.v19i2.2817

Abstract

The fashion business is a promising business because fashion ranks at the top of sales in the current era. Along with the development of technology, producers are increasing in creating product innovations they make. The tight competition in fashion requires manufacturers to take advantage of existing opportunities. This study aims to determine the right and competitive strategy by first identifying, through internal business factors and external environmental factors that influence the business. This is done using the SWOT Analysis method (Strength, Weakness, Opportunity, Threat). SWOT analysis is an analysis used to identify opportunities and threats in the business environment as well as evaluate the strengths and weaknesses of the internal business. The results of the research show that the strategy that can be applied is product development.
Market Driven Strategy dalam konteks Pendidikan: Tinjauan Komprehensif dengan Pendekatan Semantik Literatur Ihda Farhatun Nisak; Agus Rahayu; Puspo Dewi Dirgantari
Didaktika: Jurnal Kependidikan Vol. 13 No. 1 (2024): DIDAKTIKA Februari 2024
Publisher : South Sulawesi Education Development (SSED)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58230/27454312.377

Abstract

Dalam lanskap dinamis pendidikan kontemporer yang dibentuk oleh globalisasi dan kemajuan teknologi, kajian kritis terhadap pendekatan pedagogi tradisional sangatlah penting. Sektor pendidikan, yang dahulu dianggap sebagai barang publik yang berkaitan dengan pembangunan sosial dan potensi individu, kini tunduk pada pengaruh kekuatan pasar. Masalah utama yang dibahas dalam penelitian ini adalah kebutuhan pendidikan untuk beradaptasi dengan perubahan lanskap global yang cepat, didorong oleh kemajuan teknologi dan globalisasi. Penelitian ini bertujuan untuk menyelidiki efektivitas strategi pendidikan berbasis pasar dalam mengatasi tantangan-tantangan ini dan meningkatkan kualitas dan relevansi pendidikan. Tujuan penelitian ini mencakup pemeriksaan terhadap urgensi penerapan market driven strategy sebagai respons terhadap perubahan permintaan tenaga kerja. Selain itu, penelitian ini bertujuan untuk menilai tantangan yang dihadapi oleh strategi-strategi ini, seperti perlunya inovasi berkelanjutan dan kemampuan beradaptasi terhadap perubahan kondisi pasar dan preferensi pelajar. Selain itu, penelitian ini berupaya mengevaluasi efektivitas market driven strategy dalam berbagai konteks dan dampaknya terhadap kualitas dan daya saing pendidikan. Untuk mencapai tujuan tersebut, penelitian ini menggunakan tinjauan literatur yang komprehensif dengan menggunakan pendekatan semantik. Metode yang digunakan mencakup analisis mendalam terhadap literatur yang ada, dengan fokus pada konsep-konsep utama seperti pendidikan berbasis pasar, pendidikan tinggi, dan market driven strategy. Pendekatan semantik memungkinkan dilakukannya penyelidikan sistematis terhadap tema, pola, dan hubungan yang ada dalam karya sastra. Hasil penelitian ini menjelaskan dominasi strategi pendidikan berbasis pasar dalam literatur, khususnya menekankan penerapannya dalam pendidikan tinggi. Temuan-temuan ini menyoroti potensi strategi-strategi ini untuk meningkatkan kualitas pendidikan, menyelaraskan program dengan kebutuhan pasar tenaga kerja, dan meningkatkan daya saing lulusan. Kesimpulannya, penelitian ini membahas masalah mendesak dalam menyelaraskan pendidikan dengan tuntutan pasar yang terus berkembang.
The Influence of Tourist Motivation on Tourist Visit Decision During Visit Keraton Cliffts Bandung Gamma Bhakti Pradana; Puspo Dewi Dirgantari; Agus Rahayu
Dinasti International Journal of Management Science Vol. 4 No. 3 (2023): Dinasti International Journal of Management Science (January - February 2023)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v4i3.1627

Abstract

Tebing Keraton as a new and well-known tourist destination seeks to increase tourist visit decisions by increasing their tourist motivation. The main purpose of this study is to prove the influence of tourist motivation on visit decisions at Tebing Keraton. The data collection method was carried out using an online questionnaire. The sample of respondents obtained was 50 respondents with a purposive sampling technique. Data analysis using simple linear regression. This study shows that tourist motivation has a significant influence on visit decisions. it is felt that the components of the push and pull factors of tourists need to be maintained and improved in order to attract tourists to visit the Keraton Cliff.
Brand Identity Implementation and Brand Awareness Formation Case Study: Tweely Muhammad Fikar Ravsanjani; Agus Rahayu; Puspo Dewi Dirgantari
Journal La Sociale Vol. 4 No. 6 (2023): Journal La Sociale
Publisher : Borong Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journal-la-sociale.v4i6.944

Abstract

The rapid growth of the fashion industry has become a unique challenge for founders of fashion companies in Indonesia. This research aims to understand how Tweely implements brand identity in forming brand awareness for Tweely. Brand identity itself is an element of a brand that encompasses brand as an organization, brand as a product, brand as a person, and brand as a symbol, containing the values of a product in the company for consumers to understand. In brand awareness, there are levels that start from unaware of the brand, brand recognition, brand recall, and top of mind. This research uses a qualitative approach with a descriptive case study research method. Interviews were conducted with two sources, namely the owner of Tweely and the Tweely Marketing team. The results of this research indicate that by implementing brand identity in the company's products or brand, brand awareness can be built by maintaining product quality, marketing campaigns, and also social media interactions that influence engagement.
Co-Authors Aam Rachmat Mulyana Abdul Rozak Abdurokhim Abdurokhim Aghnia Fadilah, Ratu Agus Rahayu Agus Rahayu Agus Rahayu Agus Rahayu Agus Rahayu Agus Rahayu Agustini, Kamelia Ahmad Gunawan Alamsyah, Sindhu Alexi Yohans, Jordy AMELIA SETYAWATI, AMELIA Andy Prasetyo Wati ANGGA MARTHA MAHENDRA, ANGGA Anggita Nur Fatimah Anggraeni, Tuti Ani Rakhmanita Aniek Indrawati Anneu Suryani Annisa Megaswara Ardelia Azhar Arifianti Arifianti, Ardelia Azhar Arissaputra, Rivaldi Aryani, Kiki As-siisi, Adzkia Marwa Asaretkha Adjane Annisawati Asep Wahyudin Ashshaumi, Muhammad Hisyam Aulia Nurizky, Sherly Aynie, Rahmi Qurrota Ayus Ahmad Yusuf Azatovich, Ablatdinov Sultanbek Azzahra, Fanny Fatimah Bahri, Khoirun Nisa Bambang Widjajanta Bambang Widjajanta Bambang Widjajanta, Bambang Bayu Indra Setia Bejaoui, Asma Bella Shafiera Anandita Budi Prasetiyo, Budi Chaerunnisa Chaerunnisa Chairul Furqon, Chairul Chandra, Dicky Corry Yohana D. Disman Dearika Irsanyya, Kharisma Dewanti, Pelangi Puspa Dian Anita Nuswantara Disman Disman Disman, Disman Disman, Disman Edi Firdaus Edi Suryadi Edi Suryadi, Edi Ekawijaya, Asep Bayu Elyusufi, Abdul Muhaimin Erik Syawal Alghifari Ernawati Ernawati Fahmi, Radiyul Fairuz Rifqi Abdurahman Faizal Fardhani Sigarlaki Fajar Gumelar Maulana Fajar Ramadhan Fajri, Fadilla Nur Farizki Maulana Rafliansyah Fathurrohman, Firdaus Ferany Nur Amalia Andini Fidhyallah, Nadya Fadilah Gafar, Vanessa Gamma Bhakti Pradana Gilang Bhirawa Noraga Girang Razati, Girang Gusni . Hadi Ahmad Sukardi Hadi Nasbey Hadiyazid Rachman, Nur Hanifah, Silvana Hari Mulyadi, Hari harisandi, Prasetyo Hasan, Pupung Puad Hasyim, M. Ardi Nupi Hasyim, Muhammad Ardi Nupi Heny Hendrayati Herning Indriastuti Hidayat, Nurdin Hidayat, Yusuf Murtadlo Hijrianti, Rina A. Hilda Monoarfa Hurriyanti, Ratih Hurrriyati, Ratih Ihda Farhatun Nisak Inasari Widiyastuti Indradewa, Rhian Ira Valentina Silalahi Irawan, Rini Larasati Julia Famor Pratami Khamiliyah, Lili Khofia, Irham Kosidin S.T., M.Kom. Kosidin, Kosidin Kusumah, Echo Perdana Lavianti, Desi Lili Adi Wibowo Luckyardi, Senny Lunia Nur Larasati M Sandi Marta Mahphoth, Mohd Halim Mahphoth, Mohd Halim bin Maisa, Asmara Azizah Margana, Andika Alvin Martha, Jefry Aulia Masharyono Masharyono Maula, Farij Ibadil Maulana, Teguh Nurakmal Maulasena, Mirza Fawwaz Maya Sari Mira Rahmi Mirza Abdi Khairusy Misyaida Ayunda Putri Mubdi Mulya Isfahami Muchtar, Muhammad Muhamad Bayu Pramesta Muhammad Fikar Ravsanjani Muhammad Muchtar Muhammad Zaky Yamin Munawar, Muhammad Meki Munir Munir Munir, Munir Muradovna, Khudayarova Mekhrangiz Nabilah Ramadhan Nandi Nandi, Nandi Neni Nuraeni, Neni Ni Putu Nurwita Pratami Wijaya Ningsih, Nurul Hutami Novianto, Untung Nugraheni, Rury Nuraeni, Ita Nurpratama, Mohamad Reza Nuryadi Wijiharjono Oce Ridwanudin Pangestu, Erry S.R Pardede, Mahadi Pepen Supriatna Supriatna Pitri Yanti Pranadita, Nugraha Prasetia, Arus Reka Prasetyo Hartanto Prihadi, M Dana Pupung Puad Hasan Putri Hestiningrum Putri, Diva Amanda Qudratov, Inomjon Rahman, Iradah Rahmawati, Yuli Diani Rahmi Qurrota Aynie Ramadhian, M. Arief Rahman Ramadhianti, Raden Heryaningtias Rasim, Rasim Ratih Hurriyanti Ratih Hurriyati Ratih Hurriyati Ratih Hurriyati Ratih Hurriyati Ratih Hurriyati, Ratih Ratih Nurriyati Raya Sulistyowati Rennyta Yusiana Rennyta Yusiana Resti Indriarti Rofi Rofaida Safroni Isrososiawan Sakova, Megha Saputri, Adiya Agustin Eka Saputri Sari, Putri Pradnyawidya SATRIYAS ILYAS Senny Luckyardi Septyan Budy Cahya Setyorini, Zahra Medina Shendy Amalia Sigarlaki, Faizal Fardhani Silalahi, Ira Valentina Simamora, Saur Siregar, Herbert Sudarjo Sugangga, Amelia Sugangga, Rayyan Sugiana, Neng Susi Susilawati Sukmayana, Dodi Sul, Ratu Dintha Insyani Zukhruf Firdausi Sulastri Sulastri Sumantri, Dadan Sumaryana , Fitriana Dewi Surya Nugraha Susanti Kurniawati, Susanti Syahar Banu, Syahar Syahlan, Fatra Tamyiz, Uus Muhamad Husni Thalita Syifa Fatimah Tianingrum, Destri Mailinda Tri Sudarwanto Triyono Adi Tristanto Ulfia Wahdatul Nurfuadah Usep Suhud Utama, Dian H Uus Muhamad Husni Tamyiz Vanessa Gaffar Veni Rafida Wawan Setiawan Wawan Setiwan Widjadjanta, Bambang Yahtadi, Fauzan Yanti, Pitri Yasir Maulana Yogi Suprayogi Yulandri, Elsa Yuliarti Maghfira Annahli Yulita Pujiharti Zahra Medina Setyorini Zahra Nadhira Khairunnisa Zhixin Li Zukhruf, Ratu Dintha Insyani