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Syahreza, Dina Sarah
Universitas Negeri Medan
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Analysis of the Influence of Product Innovation, Product Price, and Product Quality on Consumer Purchasing Decisions for Medan Pancing Mie Gacoan Pane, Sari Aparpan; Syahreza, Dina Sarah; Yumni, Raihanah; Simanjuntak, Stephen; Marpaung, Jeremy; Prabowo, Stevanus Wahyudianto
Economic: Journal Economic and Business Vol. 3 No. 3 (2024): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v3i3.607

Abstract

The fastfood culinary industry in Indonesia is experiencing rapid growth, offering a variety of attractive food options for the community. One of the popular types of food is instant noodles, especially fried instant noodles made by the Mie Gacoan brand. This study aims to analyze the relationship between Product Innovation, Product Price, and Product Quality on Purchase Decisions for Mie Gacoan Medan Pancing. The research method used is quantitative, with data collection techniques through surveys. Data were analyzed using multiple linear regression. The results show that product innovation, product price, and product quality have a positive and significant effect on purchase decisions. Additionally, product innovation, product price, and product quality also have a simultaneous effect on purchase decisions. This study provides important implications for Mie Gacoan Medan Pancing, where Mie Gacoan Medan Pancing must continuously innovate by introducing new and attractive high-quality products for consumers, and also consider their product prices to remain competitive and affordable for consumers.
Analysis of Human Resources performance through Innovation (Literature Study) Khairani, Disa; Syahreza, Dina Sarah; Julian, T Rendy; Lumbanraja, Enjelina; Sinaga, Muhammad Fadillah Ilham; Julaiha, Nur
Economic: Journal Economic and Business Vol. 3 No. 3 (2024): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v3i3.608

Abstract

Human resources are an important factor in economic development in Indonesia. Abundant human resources if used effectively and efficiently are certainly very useful in the pace of sustainable development. Innovation is a new idea or concept with the aim of improving a product according to consumer expectations and desires. The relationship between human resources and innovation is very close, where innovation must be carried out for the benefit of the organization and also create innovative human resources in order to create a culture of innovation in an organization. This research uses a literature study using relevant research. In other research, it was found that there are obstacles in developing innovative human resources. This is caused by not yet finding the right strategy, an inappropriate reward system and ineffective training. To overcome this problem, human resources are needed who have the ability to develop other human resources with innovation and guarantee employee satisfaction with the awards they receive, in the form of salaries, incentives and other things.
The Influence of Instagram Social Media and Product Innovation on Consumer Purchasing Decisions at Double Egg Coffee Medan Habibah, Nurul; Syahreza, Dina; Utami, Nabila; Simanjuntak, Tesya; Fiolin, Fuji; Geopani, Noprin
Economic: Journal Economic and Business Vol. 3 No. 2 (2024): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v3i2.613

Abstract

This study aims to determine whether there is an influence of Instagram social media and product innovation on consumer purchasing decisions at double egg coffee Medan. This study uses quantitative methods with sample collection techniques using purposive sampling techniques, with a total sample of 116 people who have visited double egg coffee. The data collection technique in this study was carried out by distributing questionnaires whose measurements were on a Likert scale and statistically processed using multiple linear regression analysis which tested the hypothesis with the F test, T test, and the coefficient of determination, before which the data had been tested using validity tests, reliability tests and classical assumption tests. Data management using the SPSS 26 for windows programme. Partially, Instagram social media and product innovation have a positive and significant effect on consumer purchasing decisions at double egg coffee jln. Selamat ketaren no 49-51 mmtc complex (unimed intersection), medan, indonesia 20223.Based on the results of the study, it shows that the social media variables Instagram and product innovation simultaneously influence purchasing decisions. This can be seen from the results of the hypothesis test carried out with the results of the fcount> ftabel value 163.893> 3.07 and the significance value is 0.000 <0.05. The determination coefficient test shows a value of 0.744, which means that social media instagram and product innovation affect purchasing decisions by 74.4% while the rest is influenced by other variables.
Pengaruh Komitmen dan Motivasi Kerja terhadap Organizational Citizenship Behavior pada Karyawan PT. Vadhana Internasional Duri Juan Felix Fransiskus Simamora; Dina Sarah Syahreza
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 4 No. 5 (2024): Indo-Fintech Intellectuals: Journal of Economics and Business (in-Press)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v4i5.1779

Abstract

This research aims to determine the influence of commitment and motivation on  of PT. Vadhana Internasional Duri employees. This research uses quantitative methods with a sampling technique using Total Sampling. The population in this study was all 73 employees of the PT. Vadhana Internasional Office. The data collection techniques used were observation and questionnaires. The data analysis technique used is the Multiple Linear Regression Model and Hypothesis testing using the T Test and F Test and Coefficient of Determination, where previously the data had been tested using the Validity Test and Reliability Test. The research results show that Commitment and Motivation have a significant effect on the OCB behavior of PT. Vadhana Internasional employees. Simultaneously, Commitment and Motivation have a significant effect on OCB behavior. The adjusted coefficient of determination (adjusted R2) is 0.0442, which means that the Commitment and Motivation variables contribute to the influence of OCB behavior by 44.2% while the remaining 55.8% is determined by other variables outside this research. This shows that there are still other variables that can explain OCB behavior
STRATEGI KEPEMIMPINAN EFEKTIF UNTUK MENINGKATKAN KINERJA TIM SALES PROMOTION ISTANA PONSEL TAMORA Cindy Husin; Jonathan Saputra Rumahorbo; Yogi Prasetya Damanik; Ridho Rizkillah; Dina Sarah Syahreza; Hilma Harmen
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 10 No. 11 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v10i11.7486

Abstract

Penelitian ini bertujuan untuk mengeksplorasi strategi kepemimpinan efektif dalam meningkatkan kinerja tim sales promotion di Istana Ponsel Tamora. Dalam lingkungan bisnis yang kompetitif, kepemimpinan yang efektif memainkan peran penting dalam mengatasi tantangan seperti tingginya pergantian anggota tim dan fenomena kemalasan sosial. Dengan menggunakan pendekatan kualitatif, penelitian ini menganalisis data dari literatur dan wawancara semi-terstruktur dengan sembilan anggota tim sales promotion. Hasil penelitian menunjukkan bahwa kepemimpinan yang berbasis visi yang jelas, komunikasi dua arah, motivasi melalui penghargaan, dan pendekatan yang fleksibel terbukti meningkatkan produktivitas, kolaborasi, serta pencapaian target. Penelitian ini merekomendasikan strategi kepemimpinan transformasional dan situasional sebagai solusi efektif untuk meningkatkan kinerja tim dan keberhasilan strategi promosi penjualan.
PENGARUH KOMUNIKASI DAN KOORDINASI DALAM MENINGKATKAN EFEKTIVITAS TIM DI TOKO SJR VAPE: STUDI KUALITATIF DAN LITERATUR TERDAHULU Alya Febrina Harahap; Grace Silvia Manurung; Marisa Angelica; Putri Suci Yasa Nasution; Dina Sarah Syahreza; Hilma Harmen
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 12 No. 4 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v12i4.8892

Abstract

Penelitian ini bertujuan untuk memahami bagaimana komunikasi dan koordinasi memengaruhi kinerja karyawan dalam industri vape, dengan studi kasus pada Toko SJR Vape di Medan. Penelitian ini menggunakan metode kualitatif dengan pendekatan studi literatur (narrative review) dan wawancara langsung. Data sekunder dikumpulkan dari jurnal, artikel, dan penelitian sebelumnya, sementara data primer diperoleh melalui wawancara dengan karyawan toko. Hasil penelitian menunjukkan bahwa komunikasi yang efektif di antara karyawan berkontribusi pada efisiensi penyelesaian tugas, mengurangi kesalahan, dan meningkatkan produktivitas. Selain itu, koordinasi yang baik di dalam tim menjadi kunci untuk mengelola waktu dan sumber daya secara optimal, terutama selama jam sibuk. Kendati demikian, beberapa kendala teridentifikasi, seperti miskomunikasi dalam pembagian tugas di awal shift, yang dapat mengurangi efektivitas kerja. Temuan penelitian ini selaras dengan literatur sebelumnya, yang menegaskan bahwa komunikasi yang efektif dan koordinasi yang terstruktur dapat meningkatkan pemahaman tugas, mengurangi konflik, dan mendukung pencapaian tujuan bersama. Studi ini memberikan wawasan bagi manajemen toko untuk merancang strategi komunikasi dan koordinasi yang lebih baik dalam meningkatkan kinerja tim.
Analysis of Teamwork Dynamics and Its Impact on Sales Performance at PT Ramayana Lestari Sentosa Tbk Medan Lubis, Devi Aprilia; Wijaya, Rangga Hadi; Sampurno, Muhammad Akbar; Nisa, Zahratun; Syahreza, Dina Sarah; Harmen, Hilma
Economic: Journal Economic and Business Vol. 3 No. 4 (2024): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v3i4.789

Abstract

This research aims to find out how teamwork influences sales performance at PT Ramayana Lestari Sentosa Tbk Medan. Sales performance is the level of company effectiveness in achieving the desired results from sales activities. The subjects in this research were employees, specifically SPG PT Ramayana Lestari Sentosa Tbk Medan. The type of research that the author uses is descriptive qualitative research. Descriptive research aims to describe a population, situation or phenomenon accurately and systematically. This research uses qualitative techniques by conducting observations, interviews and documentation studies. The research results show that teamwork influences sales performance at PT Ramayana Lestari Sentosa Tbk Medan. Good teamwork can improve sales performance, while poor teamwork can reduce sales performance.
Analysis of the Role of Teamwork in Improving Sales Performance at PT. Alfa Scorpii Sentral Yamaha Medan Nelfita, Natasyah; Syahreza, Dina Sarah; Aprinawati, Aprinawati; Rumapea, Yesayas Roganda; Natasya, Eva; Syahputra, Muhammad Reza
Economic: Journal Economic and Business Vol. 3 No. 4 (2024): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v3i4.795

Abstract

This study aims to analyze the role of teamwork in improving sales performance at PT. Alfa Scorpii Sentral Yamaha Medan. Facing increasingly fierce competition in the automotive industry, the company encounters challenges related to the effectiveness of teamwork, including communication issues, unequal member involvement, and unclear task distribution. Using a qualitative approach through a case study method, this research identifies that good leadership, mutual trust among team members, and organizational support are key factors that strengthen teamwork. The findings indicate that teamwork plays a significant role in enhancing operational efficiency, strengthening customer relationships, and facilitating collective achievement of sales targets. This study recommends team skill training, improving communication transparency, implementing team-based incentives, and strengthening the role of supervisors to foster a work environment that supports effective teamwork.
Optimalisasi Motivasi dan Pelatihan Kerja Dalam Meningkatkan Kinerja Karyawan Pada Perusahaan Harmen, Hilma; Syahreza, Dina Sarah; Nuraina, Azra Lena; Pratiwi, Dian Maulina; Manurung, Indah Syahpitri; Manalu, Lija Tanjung; Warasati, Rina Kartika; Sikumbang, Riska Zunaidah
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 23 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.14587596

Abstract

This study aims to explore and synthesize findings from various previous studies related to optimizing work motivation and training in improving employee performance in companies. A literature review was conducted by analyzing 15 relevant research articles using a qualitative approach. The review results indicate that work motivation is influenced by intrinsic factors such as achievement, recognition, the work itself, as well as extrinsic factors such as administration, policies, salary, and working conditions. Some motivation theories discussed include Maslow's hierarchy of needs theory, Herzberg's two-factor theory, and contemporary motivation theories. Meanwhile, the types of job training identified include on-the-job training, off-the-job training, technical & technology training, as well as problem-solving and interpersonal skills training. Job training has been shown to have a positive influence in increasing employees' knowledge, skills and performance.
Analisis Faktor-faktor yang Mempengaruhi Kinerja Karyawan di Perusahaan Manufaktur: Sebuah Literature Review Hilma Harmen; Dina Sarah Syahreza; Rexsy Mardohot Sitanggang; Karolin Gabrela Sitanggang; Ninda Rohani Situmorang; Nadia Natalia Sinurat; Rahel Marito Tambunan; Nicko Fernando Rajagukguk
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 12 No. 1 (2024): Desember : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v12i1.3519

Abstract

This research focuses on the identification and analysis of employee performance factors in the context of the manufacturing industry. Through a comprehensive literature review, the study explores different aspects of organizations and how they interact with employee performance. Factors such as leadership, communication, motivation, work environment, and professional development are analyzed to understand the effect of employee performance. The results of this study are expected to provide new insights for stakeholders in the manufacturing industry to understand and improve organizational culture and employee performance. The research also highlights the need for further research in this area to understand the complex dynamics between organizational culture and employee performance.
Co-Authors A.Monica S Meliala Adelina Lubis Afdhal, Apsyanaya Afifa Rahma Wudda Agung Khairul Tazri Ahmad Hafiz Nasution Aisyah Fatma Neliza Alfahmi, Fikri alfeisha, Dhito Alfyyah Zahira Hakim Alifiyah Ulfah, Aqilah Alya Audina Alya Febrina Harahap Amelia Ardana Ananda, Tanya Andhika Ferdiansyah Harahap Anggreini, Zahra Aprinawati, Aprinawati Ardini, Sarah Fadhila Arfah Laily S, Dini Audina, Alya Aulia Ridha Siregar Bisrul Hapis Tambunan Bisrul Hapis Tambunan, Bisrul Hapis Chintia, Ayu Cindy Husin Cristin Melani Br Ambarita Dedy Husrizal Syah, Dedy Husrizal Devi Yulia Dimas Rifai Dina Aulia Dinda Sari Tanjung DITHA IVANY TAMBUNAN Fadilla, Siti Fahmi Aditiya Fahyed, Fadhil Al Fiolin, Fuji Fita Nurna Sari Fitria Anisa Putri Fonataba, Putri Waiwini Geopani, Noprin Grace Silvia Manurung Grestin Analia Harahap, Aditia Warman Harahap, Nadya Viska Harun Sitompul Haryadi - Hendra Saputra Hesti Sabrina Hilma Harmen Hilma Harmen Hulu, Nutiwati Husin , Cindy Hutagalung, Gracella Rosnah S Hutapea, Marsela Natalie Hutauruk, Naomi Indah Febiola Fransiska Panggabean Indah, Azri Nuansa Jonathan Saputra Rumahorbo Juan Carmel Askelon Juan Felix Fransiskus Simamora Julaiha, Nur Julian, T Rendy Julian, Teuku Rendy Julius Kwart Siboro Juwita, Indah Kania Humaira Karolin Gabrela Sitanggang Kaur, Sherrindeep Kelauri, Suastiana Anja Keni Mayori Hasibuan Khairani, Disa Khairiyah, Najmah Khairunnisa Khairunnisa Khairur Rahmah Azjahra Kinanti, Anggita Kodratullah, Muhammad Lintar Kristin, Okta Viani Lia Damanik Limbong, Novia Grace Cristin Lubis, Devi Aprilia Lubis, Geana Syah Putri Lubis, Karina Safitri Lubis, Nabila Boru Luhut Manurung Lumbanraja, Enjelina M Rizky Fernanda Mahyundari, Adha Malau, Grace Theresia Malau, Stephen Manalu, Lija Tanjung Manurung, Indah Syahpitri Manurung, Karina Marisa Angelica Marpaung, Jeremy Mega Sagak Rotua Lumban Tobing Monalisa, Indah Muhammad Lintar Kodratullah Muhammad Umair Yazid Nadhira Zahra Siregar Nadia Natalia Sinurat Najha Nawanda Zhufriy Napitupulu, Putra Jhonatan Mula Jaya Natanae Sitindaon Natasya, Eva Nathanael Nababan Nelfita, Natasyah Nicko Fernando Rajagukguk Ninda Rohani Situmorang Ningrum, Utrie Sekar Ayu Nisa Fadillah Nisa Nababan Nisa, Zahratun Nora Florentina Simalango Nuraina, Azra Lena Nurbani, Kharisma Nurul Habibah, Nurul Ovianti, Widya Pakpahan, Niko Daniel Pane, Sari Aparpan Patricia Wanda Sianturi Pebriyati Purba Prabowo, Stevanus Wahyudianto Pratiwi, Dian Maulina Purba, Pebriyati Puspita Sari, Mulia Putra, Irwansyah Putri Suci Yasa Nasution Putri, Enzelika Rosari Putri, Nada Deliza Putri, Nadila Putri, Nazwa Aulia Rahel Marito Tambunan Rahma, Zulaika Rahman, Haikal Raihan, Muhammad Raihanah Yumni Rangga Restu Prayogo, Rangga Restu Regita Cahyani Rexsy Mardohot Sitanggang Ridho Rizkillah Rifai, Dimas Rifka Anisa Rinanda Suci Syahfitri Rizky Mardewina Ronauli Pasaribu Rosana Girsang Rumapea, Elsa Oktavera Rumapea, Yesayas Roganda Sabastian, Alexander Sagala, Edison Sagala, Febri Milano Sahfitri, Serly Sahira, Siti Sampurno, Muhammad Akbar Samuel Indra Sitorus Samuel, Zsevta Saragih, Anita Br Sembiring, Olivia Siahan, Tabhita Berliana Sianturi, Reni Marlina Siboro, Indah Putri Siboro, Julius Kwart Siburian, Kristina Sihombing, Humisar Sikumbang, Riska Zunaidah Silitonga, Thresia Putri Silvia Putriani Simamora, Juan Felix Fransiskus Simanjuntak, Irwan Gidion Simanjuntak, Janter P. Simanjuntak, Janter Pangaduan Simanjuntak, Stephen Simanjuntak, Tesya Sinaga, Maysri Handayani Putri Sinaga, Mhd Fadillah Ilham Sinaga, Muhammad Fadillah Ilham Sirait, Dita Eka Pertiwi Siregar, Ade Mima Zakia Siregar, Aulia Ridha Siti Fauziah Syahputra, Muhammad Reza Syahreza, Hendra Syahril, M. Alfi Syahril T Teviana Tamara Marpaung Tambunan, Indah Permatasari Tanjung, Dinda Sari Tarigan, Nimia Eliani Br Tarisa Putri Artha Tasya Novi Ardana Thasya Salsabila Berutu Tisa’ul Jannah Togatorop, Rey Septianislaus Utami, Nabila Wanda Ariza Warasati, Rina Kartika Wijaya, Rangga Hadi Willy Linchon Sihombing Windah Frawyta Lestari Sinaga Wulan Erdianti Putri Wulandari, Artika Yasir, Nabila Utami Yogi Prasetya Damanik Yul Ifda Tanjung, Yul Ifda Yumni, Raihanah Yurida Aulia Zefaninya Stephani Sinuraya Zulfri, Andika