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Syahreza, Dina Sarah
Universitas Negeri Medan
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Pengaruh Self Efficacy dan Work Engagemen terhadap Kinerja Karyawan PT. Aroma Mega Sari Tanjung Morawa Husin , Cindy; Syahreza, Dina Sarah
Innovative: Journal Of Social Science Research Vol. 5 No. 1 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i1.17863

Abstract

Penelitian ini bertujuan untuk menguji pengaruh Self Efficacy dan Work Engagement terhadap kinerja karyawan pada PT. Aroma Mega Sari Tanjung Morawa. Populasi dalam penelitian ini adalah karyawan tetap PT. Aroma Mega Sari Tanjung Morawa dengan jumlah sampel sebanyak 68 karyawan tetap, yang dipilih menggunakan teknik sampling jenuh. Penelitian ini menggunakan pendekatan kuantitatif dengan instrumen pengumpulan data berupa kuesioner. Teknik analisis data yang digunakan meliputi uji validitas, uji reliabilitas, uji asumsi klasik, dan analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa Self Efficacy berpengaruh positif dan signifikan terhadap kinerja karyawan. Work Engagement juga memiliki pengaruh positif dan signifikan terhadap kinerja karyawan. Secara simultan, Self Efficacy dan Work Engagement berpengaruh signifikan terhadap kinerja karyawan. Penelitian ini memberikan rekomendasi kepada perusahaan untuk meningkatkan kepercayaan diri dan keterlibatan kerja karyawan guna mendukung pencapaian target perusahaan.
Peranan Evaluasi Pelatihan dan Pengembangan Karyawan: Dampaknya terhadap Penilaian Kinerja PT. Visi Sukses Bersama Harmen, Hilma; Syahreza, Dina Sarah; Harahap, Aditia Warman; Putri, Enzelika Rosari; Sagala, Febri Milano; Sahira, Siti; Kelauri, Suastiana Anja
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 24.2 (2024): Jurnal Ilmiah Wahana Pendidikan 
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan dari penelitian ini adalah mengevaluasi efektivitas program pelatihan dan pengembangan karyawan di PT. Visi Sukses Bersama dengan menilai kinerja karyawan dan dampaknya terhadap kinerja perusahaan PT. Visi Sukses Bersama.Penelitian ini menggunakan metode kualitatif dengan pengumpulan data deskriptif non-numerik. Peneliti berfokus pada makna dan konteks data, bukan statistik. Ini memberikan gambaran lengkap tentang fenomena yang diteliti. Metode pengumpulan data adalah dokumentasi dari berbagai dokumen yang sudah ada seperti catatan, laporan, dan foto tanpa observasi langsung atau wawancara. Hasil dari Penelitian ini adalah Evaluasi pada PT. Visi Sukses Bersama menunjukkan bahwa program pelatihan efektif, dengan respon positif dari peserta, implementasi pengetahuan dalam pekerjaan, dan rencana tindak lanjut yang baik. Penilaian kinerja karyawan membantu mengidentifikasi kebutuhan pengembangan dan area di mana karyawan perlu meningkatkan kinerjanya. Secara keseluruhan, manajemen yang efektif terhadap program pelatihan dan pengembangan serta penilaian kinerja karyawan dapat meningkatkan daya saing dan keberlanjutan perusahaan.
Analysis of Strategy and Teamwork on Sales Effectiveness at PT Sumber Jaya Motor Honda Medan Rumapea, Elsa Oktavera; Siboro, Indah Putri; Yasir, Nabila Utami; Silitonga, Thresia Putri; Syahreza, Dina Sarah; Harmen, Hilma
Economic: Journal Economic and Business Vol. 4 No. 1 (2025): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v4i1.852

Abstract

This study analyzes the influence of marketing strategies and teamwork on sales effectiveness at PT Sumber Jaya Motor Honda Medan. The marketing strategies implemented include promotions through events, brochure distribution, and the use of social media to reach consumers. Solid teamwork between departments, such as marketing, sales, and customer service, is the key to implementing these strategies effectively. The results of the study show that although the sales contribution from promotional events is relatively small, social media and brochure distribution have a significant impact on increasing sales. Synergy between teams allows companies to maximize the potential of marketing strategies, increase brand awareness, and maintain competitiveness in the automotive market.
Pengaruh Variasi Produk Dan Lokasi Pemasaran Terhadap Keputusan Pembelian Pelanggan Coffeeshop 90o Medan alfeisha, Dhito; Syahreza, Dina Sarah
Jurnal Ekonomi Bisnis Manajemen Prima Vol. 6 No. 1 (2024): Jurnal Ekonomi Bisnis Manajemen Prima
Publisher : JEBIM Prima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/jebim.v6i1.5080

Abstract

This research aims to determine the influence of product variations and marketing location on purchasing decisions at 900 Medan coffeeshops. The sampling technique used in this research used nonprobability sampling with purposive sampling, so that the total sample obtained was 100 respondents. The data collection techniques used were literature study, interviews and questionnaires. The data analysis technique used is a multiple linear regression model and hypothesis testing, t test, f test and coefficient of determination. The data has previously been tested using validity tests, reliability tests and classical assumptions, data processing using SPSS 26.0 for windows. Based on the test results, it shows that product variations and marketing locations have a positive and significant effect on purchasing decisions. Based on the R Square statistical test in this research, it was 0.645 or 64.5%, this shows that purchasing decision variables can be influenced by product variation variables and marketing location.
The Role of Sales Promotion Girls as Frontliners in Wardah's Product Marketing Strategy Hulu, Nutiwati; Lubis, Karina Safitri; Khairunnisa, Khairunnisa; Manurung, Karina; Ovianti, Widya; Syahreza, Dina Sarah; Aprinawati, Aprinawati
Economic: Journal Economic and Business Vol. 4 No. 1 (2025): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v4i1.855

Abstract

This research analyzes the role of the Sales Promotion Girl (SPG) as a frontliner in the marketing strategy for Wardah products, one of the leading cosmetic brands in Indonesia. Using qualitative methods through in-depth interviews and observations, this research found that SPG has a significant contribution in increasing brand awareness, customer loyalty and product sales effectiveness. The research results also reveal that communication skills, adaptation to digital marketing trends, and collaboration with the marketing team are key factors for SPG's success in achieving marketing targets. This research suggests the importance of ongoing training, attention to SPG welfare, and strengthening cross-functional collaboration to increase the effectiveness of SPG's role in supporting Wardah's marketing strategy.
Teamwork Analysis on Improving Employee Performance at Kemang Jaya Restaurant 2 Kodratullah, Muhammad Lintar; Syahreza, Dina Sarah; Aprinawati, Aprinawati; Putri, Nada Deliza; Napitupulu, Putra Jhonatan Mula Jaya; Sianturi, Reni Marlina; Sinaga, Mhd Fadillah Ilham
Economic: Journal Economic and Business Vol. 4 No. 1 (2025): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v4i1.856

Abstract

This study analyzes the effect of teamwork on employee performance at Kemang Jaya 2 Restaurant using a qualitative approach. The results of the study indicate that effective teamwork, supported by good communication and inclusive leadership, has a positive impact on increasing employee productivity and job satisfaction. However, challenges such as work discipline and interpersonal conflict are still obstacles that need to be managed strategically. The recommendations of this study include communication training, conflict management, and collaborative skills development to create a more conducive work environment. With this strategy, it is hoped that organizations can improve operational effectiveness and competitiveness in the competitive restaurant industry.
The Role of Human Resources Training and Development in Increasing Sales at Motorcycle Dealers in Medan Tembung Raihan, Muhammad; Syahreza, Dina Sarah; Fahyed, Fadhil Al; Julian, Teuku Rendy; Ananda, Tanya
Economic: Journal Economic and Business Vol. 4 No. 1 (2025): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v4i1.869

Abstract

This research aims to analyze the impact of training and human resource development (HR) on the increase in sales at motorcycle dealers in Medan. In the increasingly competitive automotive industry, motorcycle dealers must improve their service quality and sales strategy. This research uses a quantitative approach with a sample of 80 employees from various motorcycle dealers in Medan. The results of the analysis show that HR training and development has a significant positive impact on sales performance. Effective training improves the technical and non-technical skills of employees, while human resource development contributes to motivation and job satisfaction. These findings emphasize the importance of investing in training and development to achieve competitive advantage in the automotive market.
Pengaruh Store Atmosphere dan Word Of Mouth Terhadap Keputusan Pembelian Di Niscala Coffee Syahril, M. Alfi Syahril; Syahreza, Dina Sarah
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 4: Mei 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i4.7708

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui bagaimana promosi dari mulut ke mulut dan suasana toko Niscala Coffee memengaruhi keputusan pembelian konsumen. Teknik kuantitatif dari penelitian ini adalah dengan mendistribusikan kuesioner kepada 110 responden yang dipilih secara acak. Untuk menilai data, digunakan regresi linier berganda. Hasilnya menunjukkan bahwa suasana ritel dan promosi dari mulut ke mulut memiliki dampak positif dan signifikan terhadap keputusan pembelian. Kedua aspek tersebut secara bersamaan memengaruhi keputusan pembelian. Temuan ini menyoroti betapa pentingnya mengelola suasana perusahaan dan menggunakan iklan dari mulut ke mulut untuk memengaruhi keputusan pelanggan.
Redefining Competition: Leveraging Advantages For Market Success Dina Sarah Syahreza; Alya Audina; Tarisa Putri Artha; Tisa’ul Jannah; Juan Carmel Askelon
Journal of Management and Creative Business Vol. 2 No. 1 (2024): Januari : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v2i1.1972

Abstract

This research analyzes the role and impact of developing competitive advantage in the context of market success and company business strategy. The integration of findings from various case studies through qualitative and quantitative approaches provides a holistic picture of how competitive advantage influences consumer preferences and company performance. The research results highlight the significant influence of competitive advantage on consumer purchasing decisions. These findings, supported by Kotler's study and other research, confirm that when companies are able to offer significant added value, whether through product innovation, superior service, or smart marketing strategies, this influences consumers' purchasing choices. Adaptive planning strategies have also proven to be an important key in winning consumer preferences. The use of technology such as big data analytics is a significant element in identifying patterns, trends and relevant information that supports intelligent decision making. Overall, this research highlights that competitive development advantage is not only a goal for companies, but also a strategic foundation that supports overall business operations. This research offers an in-depth look at how competitive advantage is an important element in attracting consumers and maintaining a strong position in a competitive market.
Development of a Lecture Monitoring Information System for Management Department at the State University of Medan Haryadi, Haryadi; Rahman, Haikal; Aprinawati, Aprinawati; Prayogo, Rangga Restu; Syahreza, Dina Sarah; Syah, Dedy Husrizal
Jurnal Teknologi Informasi dan Pendidikan Vol. 18 No. 1 (2025): Jurnal Teknologi Informasi dan Pendidikan
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jtip.v18i1.850

Abstract

The development of information technology, especially websites, is necessary to increase the efficiency and accuracy of monitoring and evaluating lectures in higher education, especially during the Covid-19 pandemic. This study aims to develop a web-based lecture monitoring information system and test the feasibility level of the information system developed based on validation/assessment from a team of experts and students. This research uses a Research and Development (R&D) approach with the ADDIE model (Analysis, Design, Development, Implementation, Evaluation). System designed using Appsheet with Google Sheets database. Media Validation was carried out by a Visual Media Expert Lecturer and tested on 70 class commissioner students in the management department at State University of Medan. In general, the results of the media aspect validation as measured by two indicator aspects of interface and multimedia are classified as very feasible at 88.89%, and the results of the field trial assessment as measured by four indicator aspects of correctness, reliability, integrity, and usability are also categorized as very feasible at 89.89%.
Co-Authors A.Monica S Meliala Adelina Lubis Afdhal, Apsyanaya Afifa Rahma Wudda Agung Khairul Tazri Ahmad Hafiz Nasution Aisyah Fatma Neliza Alfahmi, Fikri alfeisha, Dhito Alfyyah Zahira Hakim Alifiyah Ulfah, Aqilah Alya Audina Alya Febrina Harahap Amelia Ardana Ananda, Tanya Andhika Ferdiansyah Harahap Anggreini, Zahra Aprinawati, Aprinawati Ardini, Sarah Fadhila Arfah Laily S, Dini Audina, Alya Aulia Ridha Siregar Bisrul Hapis Tambunan Bisrul Hapis Tambunan, Bisrul Hapis Chintia, Ayu Cindy Husin Cristin Melani Br Ambarita Dedy Husrizal Syah, Dedy Husrizal Devi Yulia Dimas Rifai Dina Aulia Dinda Sari Tanjung DITHA IVANY TAMBUNAN Fadilla, Siti Fahmi Aditiya Fahyed, Fadhil Al Fiolin, Fuji Fita Nurna Sari Fitria Anisa Putri Fonataba, Putri Waiwini Geopani, Noprin Grace Silvia Manurung Grestin Analia Harahap, Aditia Warman Harahap, Nadya Viska Harun Sitompul Haryadi - Hendra Saputra Hesti Sabrina Hilma Harmen Hilma Harmen Hulu, Nutiwati Husin , Cindy Hutagalung, Gracella Rosnah S Hutapea, Marsela Natalie Hutauruk, Naomi Indah Febiola Fransiska Panggabean Indah, Azri Nuansa Jonathan Saputra Rumahorbo Juan Carmel Askelon Juan Felix Fransiskus Simamora Julaiha, Nur Julian, T Rendy Julian, Teuku Rendy Julius Kwart Siboro Juwita, Indah Kania Humaira Karolin Gabrela Sitanggang Kaur, Sherrindeep Kelauri, Suastiana Anja Keni Mayori Hasibuan Khairani, Disa Khairiyah, Najmah Khairunnisa Khairunnisa Khairur Rahmah Azjahra Kinanti, Anggita Kodratullah, Muhammad Lintar Kristin, Okta Viani Lia Damanik Limbong, Novia Grace Cristin Lubis, Devi Aprilia Lubis, Geana Syah Putri Lubis, Karina Safitri Lubis, Nabila Boru Luhut Manurung Lumbanraja, Enjelina M Rizky Fernanda Mahyundari, Adha Malau, Grace Theresia Malau, Stephen Manalu, Lija Tanjung Manurung, Indah Syahpitri Manurung, Karina Marisa Angelica Marpaung, Jeremy Mega Sagak Rotua Lumban Tobing Monalisa, Indah Muhammad Lintar Kodratullah Muhammad Umair Yazid Nadhira Zahra Siregar Nadia Natalia Sinurat Najha Nawanda Zhufriy Napitupulu, Putra Jhonatan Mula Jaya Natanae Sitindaon Natasya, Eva Nathanael Nababan Nelfita, Natasyah Nicko Fernando Rajagukguk Ninda Rohani Situmorang Ningrum, Utrie Sekar Ayu Nisa Fadillah Nisa Nababan Nisa, Zahratun Nora Florentina Simalango Nuraina, Azra Lena Nurbani, Kharisma Nurul Habibah, Nurul Ovianti, Widya Pakpahan, Niko Daniel Pane, Sari Aparpan Patricia Wanda Sianturi Pebriyati Purba Prabowo, Stevanus Wahyudianto Pratiwi, Dian Maulina Purba, Pebriyati Puspita Sari, Mulia Putra, Irwansyah Putri Suci Yasa Nasution Putri, Enzelika Rosari Putri, Nada Deliza Putri, Nadila Putri, Nazwa Aulia Rahel Marito Tambunan Rahma, Zulaika Rahman, Haikal Raihan, Muhammad Raihanah Yumni Rangga Restu Prayogo, Rangga Restu Regita Cahyani Rexsy Mardohot Sitanggang Ridho Rizkillah Rifai, Dimas Rifka Anisa Rinanda Suci Syahfitri Rizky Mardewina Ronauli Pasaribu Rosana Girsang Rumapea, Elsa Oktavera Rumapea, Yesayas Roganda Sabastian, Alexander Sagala, Edison Sagala, Febri Milano Sahfitri, Serly Sahira, Siti Sampurno, Muhammad Akbar Samuel Indra Sitorus Samuel, Zsevta Saragih, Anita Br Sembiring, Olivia Siahan, Tabhita Berliana Sianturi, Reni Marlina Siboro, Indah Putri Siboro, Julius Kwart Siburian, Kristina Sihombing, Humisar Sikumbang, Riska Zunaidah Silitonga, Thresia Putri Silvia Putriani Simamora, Juan Felix Fransiskus Simanjuntak, Irwan Gidion Simanjuntak, Janter P. Simanjuntak, Janter Pangaduan Simanjuntak, Stephen Simanjuntak, Tesya Sinaga, Maysri Handayani Putri Sinaga, Mhd Fadillah Ilham Sinaga, Muhammad Fadillah Ilham Sirait, Dita Eka Pertiwi Siregar, Ade Mima Zakia Siregar, Aulia Ridha Siti Fauziah Syahputra, Muhammad Reza Syahreza, Hendra Syahril, M. Alfi Syahril T Teviana Tamara Marpaung Tambunan, Indah Permatasari Tanjung, Dinda Sari Tarigan, Nimia Eliani Br Tarisa Putri Artha Tasya Novi Ardana Thasya Salsabila Berutu Tisa’ul Jannah Togatorop, Rey Septianislaus Utami, Nabila Wanda Ariza Warasati, Rina Kartika Wijaya, Rangga Hadi Willy Linchon Sihombing Windah Frawyta Lestari Sinaga Wulan Erdianti Putri Wulandari, Artika Yasir, Nabila Utami Yogi Prasetya Damanik Yul Ifda Tanjung, Yul Ifda Yumni, Raihanah Yurida Aulia Zefaninya Stephani Sinuraya Zulfri, Andika