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Acai Sudirman
Sekolah Tinggi Ilmu Ekonomi Sultan Agung
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Driving Green Innovation for Sustainable Performance: An Empirical Study of Micro Enterprises in North Sumatra, Indonesia Sisca, Sisca; Wijaya, Andy; Setyawati, Christina Yanita; Sudirman, Acai
Journal of Management and Entrepreneurship Research Vol. 6 No. 4 (2025)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2025.12.06.4-77

Abstract

Objective: This study aimed to investigate the key factors driving the adoption of green innovation and how the adoption relates to the enhancement of sustainable business performance in North Sumatra context. Research Design & Methods: A quantitative design was applied through structural equation modeling (SEM) with SmartPLS software, based on data previously collected from 371 Micro, Small, and Medium Enterprises (MSMEs) in food and beverage (F&B) sector. Findings: The results showed that organizational factors, human resources, and technology were significant drivers in implementing green innovation. The adoption of this innovation has been proven to contribute positively to the social and environmental aspects of sustainable performance, although it did not have a significant impact on the economic aspect. Implications & Recommendations: This study provided valuable insights on green innovation, a topic that has received limited scholarly focus in the context of North Sumatra MSMEs. It also offered more insights into previously unanswered questions regarding the determinants of green innovation adoption and their potential role in fostering sustainable performance among MSMEs. Contribution & Value Added: Theoretically, this study expanded the use of Resource-Based View (RBV) by emphasizing the importance of internal resource management directed toward environmentally sound innovation to achieve sustainable competitive advantage. Practically, the results provided strategic guidance for MSMEs and policymakers in designing resource-based policies to encourage transformation toward sustainability.
DETERMINANT MODEL OF JOB SATISFACTION AND ORGANIZATIONAL CITIZENSHIP BEHAVIOR Farisi, Salman; Lubis, Saidan Sany; Sudirman, Acai; Nurhayati, Nurhayati
SULTANIST: Jurnal Manajemen dan Keuangan Vol. 13 No. 2 (2025)
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v13i2.765

Abstract

This research aims to determine the influence of Person Job Fit and Person Organizational Fit on Organizational Citizenship Behavior through Job Satisfaction as an Intervening Variable at the Directors' Office of PT Perkebunan Nusantara IV Regional I Medan, both directly and indirectly. This research used a quantitative approach with a sample size of 86 people. A questionnaire was used for data collection in this research. The data analysis technique uses Partial Least Square - Structural Equestion Model (PLS-SEM), which aims to conduct path analysis using latent variables. The research results show that Person Job Fit has an effect on Organisational Citizenship Behaviour, Person Organisational Fit affects Organisational Citizenship Behaviour, and Person Job Fit has no effect on Job Satisfaction. Personal Organizational Fit influences employee job satisfaction. Job satisfaction influences employee Organizational Citizenship Behavior. Person Job Fit does not affect Organizational Citizenship Behavior through PT Employee Job Satisfaction. Perkebunan Nusantara IV Regional I Medan. Personal Organizational Fit influences Organizational Citizenship Behavior through PT Employee Job Satisfaction. Perkebunan Nusantara IV Regional I Medan.
Optimalisasi Digital Entrepreneurship Melalui Pelatihan Digital Marketing bagi Siswa-Siswi SMA Swasta Sultan Agung Pematangsiantar Halim, Fitria; Sherly, Sherly; Lie, Darwin; Supitriyani, Supitriyani; Sudirman, Acai
Jurnal ABDINUS : Jurnal Pengabdian Nusantara Vol 7 No 1 (2023): Volume 7 Nomor 1 Tahun 2023
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/ja.v7i1.17855

Abstract

The main purpose of this community service activity with the theme of Optimizing Digital Entrepreneurship Through Digital Marketing Training for Private High School Students Sultan Agung Pematangsiantarini is to provide additional knowledge about the importance of using and utilizing digital marketing for business management to gain competitive competitiveness. The method used to implement this activity is through lectures and direct practice of using and creating e-commerce accounts. The stages of implementing this service include the opening and introduction of digital entrepreneurship, exposure to the introduction of digital entrepreneurship and competitiveness, presenting some of the problems students often face regarding digital marketing, and then continued with practices related to e-commerce. After the service activities were completed, a follow-up interview was conducted regarding the impact of implementing the service activities. Following the results of follow-up interviews, it is known that the changes that occurred after participating in the activity, namely understanding of the digital aspect of entrepreneurship and understanding related to the use of digital marketing increased by 80%.
Faktor-Faktor Yang Mendorong Minat Beli Smartphone Merek OPPO Dalam Kondisi Pandemi Covid-19 Sudirman, Acai; Halim, Fitria; Pakpahan, Grace Endang; Sherly, Sherly
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 5 No. 1 (2020): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2020
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The use of smartphones currently grows rapidly and has become a necessity in everyday life. Compared to the past, the basic use of cell phones is only for making phone calls or sending messages, but the function of the smartphone today has improved in terms of its usefulness to meet social needs. However, looking at the recent condition of the COVID-19 Pandemic, it is totally contradicted with the growing trend of internet use. Some smartphone companies experienced a decrease in sales due to lower economic activity, which has implications in decreased people’s purchasing power. The objective of this study was to determine the factors that can encourage consumer buying interest, consisting of product quality, price, and brand experience. The data analysis obtained from the research object used a survey model with a quantitative approach. The number of samples obtained as respondents was 240 people. The data were analyzed using validity and reliability tests by the outler model and the SEM structural model as a representative of the inner model. Based on the results of the study, it was found that the quality of the product had no effect on buying interest. Price had a significant effect on buying interest. Brand experience had a significant effect on buying interest.
Peran Electronic Word of Mouth dalam Memoderasi Hubungan antara Food Quality pada Keputusan Pembelian Konsumen Pizza Hut Pematangsiantar Onita Sari Sinaga; Novita Butarbutar; Acai Sudirman
eCo-Buss Vol. 8 No. 2 (2025): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v8i2.3336

Abstract

Mutu makanan menjadi faktor inti saat konsumen memilih produk di Pizza Hut Pematangsiantar. Respons pelanggan bergeser mengikuti persepsi rasa, tampilan, kebersihan, serta konsistensi menu. Dalam konteks digital, e-WOM membantu memperkuat atau melemahkan keyakinan konsumen melalui ulasan, komentar, dan rating. Paparan informasi tersebut dapat mendorong konsumen semakin yakin atau justru ragu. Penjelasan ini menempatkan mutu produk sebagai titik awal, lalu melihat bagaimana percakapan daring membentuk keputusan akhir. Data diperoleh dengan metode survei, yang melibatkan distribusi kuesioner kepada 40 pelanggan Pizza Hut di Pematangsiantar. Kualitas makanan berkontribusi positif dan signifikan pada keputusan pembelian konsumen. Dengan kata lain, jika perusahaan dapat menyajikan kualitas makanan yang unggul dari aspek porsi, rasa, tekstur, aroma, warna, suhu, dan penyajian, hal ini akan berdampak pada keputusan pembelian konsumen. e-WOM memiliki peran yang signifikan sebagai moderasi dalam hubungan antara kualitas makanan dan keputusan pembelian di Pizza Hut Pematangsiantar. Penelitian merekomendasikan agar perusahaan fokus pada peningkatan kualitas makanan dan memanfaatkan e-WOM secara optimal sebagai strategi pemasaran guna mendorong keputusan pembelian oleh konsumen.
Co-Authors Abdurohim Abdurohim Abdurohim Abdurohim Abdurohim Abdurohim, Abdurohim Achmad Noerkhaerin Putra Ady Inrawan Agus Perdana Windarto Ambarita, Marthin H. AMELIA SETYAWATI, AMELIA Andi Tenri Pada Andronicus, Melkyory Andy Wijaya Andy Wijaya Anggreani, Jenni Anggriani, Rini Anju Bhernadetha Nainggolan Antonius Philippus Kurniawan Gheta Apriansyah Ramadani Apriansyah Ramadhani Ariesa, Yeni Augustinah, fedianty Banjarnahor, Astri Rumondang Basriani, Agustin Butarbutar, Marisi Butarbutar, Novita Candra, Vivi Christina Yanita Setyawati, Christina Yanita Christine Dewi Nainggolan Christine Loist Chusnu Syarifa Diah Kusuma Chyntia Lienedy Cordelia Khosasi Damanik, Darwin Darwin Darwin Darwin Lie Deandra Vidyanata Debi Eka Putri Desi Susanti Dharma, Edy Diah Pranitasari Diana Puspitasari Doloksaribu, Winda Sri Astuti Dyah Widowati Edbert Christian Edy Dharma Efendi efendi Efendi Efendi Efendi, Efendi Eliza Arshandy Elly Romy Elly Romy Elly Susanti Erbin Chandra Ernest Grace Farisi, Salman Febrianty Febrianty Fedianty Augustinah Fedianty AUGUSTINAH Fedianty Augustinah Fedianty Augustinah Fenny Fenny Fitria Halim Fitria Halim Gavin Gheta, Antonius Philippus Kurniawan Girsang, Rosita Manawari Gloria Miagina Palako Djurubassa Gori, Evitya Goyal, Mukta Grace Endang Pakpahan Grace Ivani Hadikusumo, Reina A. Hendra Jonathan Sibarani Hendrick Sasimtan Putra Henson Sanjaya Herlina Humiras Betty Marlina Sihombing Ita Musfirowati Hanika Jansen Salim Juan Anastasia Putri Juara Simanjutak Jubi Jubi Julyanthry Julyanthry Julyanthry Julyanthry Julyanthry, Julyanthry Kaharuddin Kevin Indajang Khairunnisah Lubis Lenny Dermawan Sembiring Leo Surya Pratama Lina Lina Lina, Ni Putu Maha Loist Abdi Putra Lora Ekana Nainggolan Lumanauw, Nelsye Lutfiana, Wina Maria Sugiat Maria Sugiat Maria Sugiat Marpaung, Fenny Krisna Marthin Hutler Ambarita Martin Yehezkiel Sianipar Marto Silalahi Meldasari Said Milka Rositi Sianipar Moktar, Brilian Monica Payranisa Musa Fernando Silaen Nababan, Grevina Oktavia Naibaho, Ayu Nainggolan, Anju Bherna D. Nana Triapnita Nainggolan Nani Nani Neneng Susanti Ni Made Ayu Gemuh Rasa Astiti Ni Putu Maha Lina Nkrumah, Ivy Kesewaa Nurhayati Nurhayati Onita Sari Sinaga Pada, Andi Tenri Pakpahan, Grace Endang Panggabean, Esther Praja Anggriany Pantas, Hendrick Pasaman Silaban PURBA, ELIDAWATY Purba, Lenta Friska Putra, Loist Abdi Rasmulia Sembiring Reni Shinta Dewi Robert Tua Siregar Robetmi Jumpakita Pinem Romi, Mochamad Vrans Romy, Elly Ruth Tridianty Sianipar Saidan Sany Lubis Saragih, Liharman Setiyawami Setiyawami Shannen Fania Halim sherly sherly Sherly Sherly Siallagan, Dolly Miduk Sihombing, Humiras Betty Marlina Silitonga, Hery Pandapotan Simatupang, Sudung Simatupang, Sudung Sinaga, Onita Sari Sinulingga, Trilia Anisa Siregar, Liper Sisca Sisca, Sisca Sofiyan Sofiyan Sofiyan Sofiyan Sofiyan Sri Harini Sri Harini Suci Sundari Piliang Sugiat, Maria Supitriyani, Supitriyani Susanti, Neneng Susi Susanti Agustina Tiffany Viola Titien Agustina Tongam Sihol Nababan Umiyati, Hesti Vany Tanisha Salim Vincent Jonery Ng Vivi Candra Wahyu Aji Wibowo Wakhyuni, Emi Winda Sri Astuti Doloksaribu Winda Sri Astuti Doloksaribu Wirda Lilia Yeni Ariesa Yerisma Welly Yuris Danilwan Yusnaini ., Yusnaini