Article Per Year (5 Year)
p-Index From 2021 - 2026
15.921
P-Index
This Author published in this journals
All Journal Jurnal Pendidikan dan Pengajaran ProBank: Jurnal Ekonomi dan Perbankan Jurnal Ilmu Manajemen (JIM) Jurnal Pendidikan Indonesia Jurnal Bisnis dan Manajemen Journal of Education and Learning (EduLearn) JEJAK Journal of Business & Banking Harmoni Sosial: Jurnal Pendidikan IPS Jurnal Minds: Manajemen Ide dan Inspirasi Journal of Educational Science and Technology Journal of Management and Business Review AdBispreneur Al Tijarah Jurnal Manajemen Indonesia Kinerja: Jurnal Ekonomi dan Manajemen Journal of Economic, Bussines and Accounting (COSTING) Jurnal Inovasi Bisnis (Inovbiz) Jurnal Organisasi Dan Manajemen Journal of Educational Research and Evaluation International Journal of Social Science and Business Jesya (Jurnal Ekonomi dan Ekonomi Syariah) JURISMA: Jurnal Riset Bisnis & Manajemen JIKA: Jurnal Ilmu Keuangan dan Perbankan Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Jurnal Manajemen dan Bisnis Referensi : Jurnal Ilmu Manajemen dan Akuntansi Procuratio : Jurnal Ilmiah Manajemen SULTANIST: Jurnal Manajemen dan Keuangan JURNAL PEMASARAN KOMPETITIF Maker: Jurnal Manajemen ACCOUNTHIK : Journal of Accounting and Finance Valid Jurnal Ilmiah FIRM: Journal of Management Studies eCo-Buss International Journal of Business Studies Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Ideas: Jurnal Pendidikan, Sosial dan Budaya JIPIS Management Studies and Entrepreneurship Journal (MSEJ) Jurnal ABDINUS : Jurnal Pengabdian Nusantara Jurnal Akuntansi dan Manajemen Community Development Journal: Jurnal Pengabdian Masyarakat Target : Jurnal Manajemen Bisnis JMK Jurnal Manajemen dan Kewirausahaan Journal of Innovation in Educational and Cultural Research Journal of Management and Bussines (JOMB) Jurnal Pengabdian Masyarakat Asia Jurnal Pengabdian Nasional (JPN) Indonesia Annals of Management and Organization Research Insight Management Journal Journal of Management and Entrepreneurship Research International Journal of Business, Law, and Education Studi Ilmu Manajemen dan Organisasi Journal of Law, Administration, and Social Science Golden Ratio of Marketing and Applied Psychology of Business Indonesian Community Journal International Journal Of Economics Social And Technology International Journal of Entrepreneurship and Sustainability Studies Applied Quantitative Analysis (AQA) Mount Hope Global Economic Journal Journal Accounting International Mount Hope Journal of Business and Management Inaba Jurnal Pengabdian Nasional (JPN) Indonesia Prosiding Seminar Nasional Unimus SENMEA International Journal of Economics, Business and Innovation Research Journal of Economics and Management E-JURNAL AKUNTANSI Jurnal Pendidikan Progresif Jurnal manajemen dan bisnis (Performa)
Acai Sudirman
Management Study Program, Sekolah Tinggi Ilmu Ekonomi Sultan Agung
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Nursing Public Health Social Sciences Other

Published : 135 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 135 Documents
Search

 10   11   12   13   14 
Optimalisasi Digital Entrepreneurship Melalui Pelatihan Digital Marketing bagi Siswa-Siswi SMA Swasta Sultan Agung Pematangsiantar Halim, Fitria; Sherly, Sherly; Lie, Darwin; Supitriyani, Supitriyani; Sudirman, Acai
Jurnal ABDINUS : Jurnal Pengabdian Nusantara Vol 7 No 1 (2023): Volume 7 Nomor 1 Tahun 2023
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/ja.v7i1.17855

Abstract

The main purpose of this community service activity with the theme of Optimizing Digital Entrepreneurship Through Digital Marketing Training for Private High School Students Sultan Agung Pematangsiantarini is to provide additional knowledge about the importance of using and utilizing digital marketing for business management to gain competitive competitiveness. The method used to implement this activity is through lectures and direct practice of using and creating e-commerce accounts. The stages of implementing this service include the opening and introduction of digital entrepreneurship, exposure to the introduction of digital entrepreneurship and competitiveness, presenting some of the problems students often face regarding digital marketing, and then continued with practices related to e-commerce. After the service activities were completed, a follow-up interview was conducted regarding the impact of implementing the service activities. Following the results of follow-up interviews, it is known that the changes that occurred after participating in the activity, namely understanding of the digital aspect of entrepreneurship and understanding related to the use of digital marketing increased by 80%.
Faktor-Faktor Yang Mendorong Minat Beli Smartphone Merek OPPO Dalam Kondisi Pandemi Covid-19 Sudirman, Acai; Halim, Fitria; Pakpahan, Grace Endang; Sherly, Sherly
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 5 No. 1 (2020): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2020
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The use of smartphones currently grows rapidly and has become a necessity in everyday life. Compared to the past, the basic use of cell phones is only for making phone calls or sending messages, but the function of the smartphone today has improved in terms of its usefulness to meet social needs. However, looking at the recent condition of the COVID-19 Pandemic, it is totally contradicted with the growing trend of internet use. Some smartphone companies experienced a decrease in sales due to lower economic activity, which has implications in decreased people’s purchasing power. The objective of this study was to determine the factors that can encourage consumer buying interest, consisting of product quality, price, and brand experience. The data analysis obtained from the research object used a survey model with a quantitative approach. The number of samples obtained as respondents was 240 people. The data were analyzed using validity and reliability tests by the outler model and the SEM structural model as a representative of the inner model. Based on the results of the study, it was found that the quality of the product had no effect on buying interest. Price had a significant effect on buying interest. Brand experience had a significant effect on buying interest.
Peran Electronic Word of Mouth dalam Memoderasi Hubungan antara Food Quality pada Keputusan Pembelian Konsumen Pizza Hut Pematangsiantar Onita Sari Sinaga; Novita Butarbutar; Acai Sudirman
eCo-Buss Vol. 8 No. 2 (2025): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v8i2.3336

Abstract

Mutu makanan menjadi faktor inti saat konsumen memilih produk di Pizza Hut Pematangsiantar. Respons pelanggan bergeser mengikuti persepsi rasa, tampilan, kebersihan, serta konsistensi menu. Dalam konteks digital, e-WOM membantu memperkuat atau melemahkan keyakinan konsumen melalui ulasan, komentar, dan rating. Paparan informasi tersebut dapat mendorong konsumen semakin yakin atau justru ragu. Penjelasan ini menempatkan mutu produk sebagai titik awal, lalu melihat bagaimana percakapan daring membentuk keputusan akhir. Data diperoleh dengan metode survei, yang melibatkan distribusi kuesioner kepada 40 pelanggan Pizza Hut di Pematangsiantar. Kualitas makanan berkontribusi positif dan signifikan pada keputusan pembelian konsumen. Dengan kata lain, jika perusahaan dapat menyajikan kualitas makanan yang unggul dari aspek porsi, rasa, tekstur, aroma, warna, suhu, dan penyajian, hal ini akan berdampak pada keputusan pembelian konsumen. e-WOM memiliki peran yang signifikan sebagai moderasi dalam hubungan antara kualitas makanan dan keputusan pembelian di Pizza Hut Pematangsiantar. Penelitian merekomendasikan agar perusahaan fokus pada peningkatan kualitas makanan dan memanfaatkan e-WOM secara optimal sebagai strategi pemasaran guna mendorong keputusan pembelian oleh konsumen.
Model for Increasing SMEs' Cultural Competitiveness through Authenticity, Brand Image, and Human Capital with Adaptive Capacity as a Moderator Muhammad Yasir Arafat Pohan; Acai Sudirman; Iskandar Muda
eCo-Buss Vol. 8 No. 2 (2025): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v8i2.3383

Abstract

The main objective of this study is to analyse the influence of authenticity, brand image, and human capital on the competitiveness of cultural SMEs, with adaptive capacity as a moderating variable. A quantitative approach model was employed, utilizing 200 samples of cultural SMEs in North Sumatra, selected through a purposive sampling method. The data obtained were analyzed using the SEM-PLS method, which includes both the outer model and the inner model. According to the data analysis, the results obtained confirmed that authenticity, brand image, and adaptive capacity have a positive and significant impact on the competitiveness of cultural SMEs. The results of other studies have found that human capital does not have a significant effect on the competitiveness of cultural SMEs. Then, for moderation analysis, it was found that adaptive capacity only strengthens the relationship between brand image and cultural SMEs' competitiveness but does not moderate the relationship between authenticity and human capital. These findings suggest that to enhance the brand image and authenticity of cultural products, MSMES must possess adaptive capabilities that enable them to respond to market changes and maintain the relevance of their products.
Reflections on the Interest in Buying Smartphone Products among Millennials: Consumer Satisfaction as the Mediating Effect Halim, Fitria; Sibarani, Hendra Jonathan; Moktar, Brilian; Sugiat, Maria; Sudirman, Acai
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 8 No 1 (2021): June
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v8i1.20402

Abstract

The urgency of this study is to determine the role of consumer satisfaction as a mediating variable between product attributes and price on the purchase interest of smartphones among millennials. This study obtains the data using a survey through 240 online questionnaires with a quantitative approach. The PLS-SEM statistics are initiated with the outer model's quality tests and the inferential statistics in the inner model. Based on data analysis on the effect of mediation, it can be seen that consumer satisfaction is not able to mediate the relationship between product attributes and purchase intention. Meanwhile, in the pattern of the relationship between price and purchase intention, it turns out that consumer satisfaction can be a mediating variable.
ENHANCING MSME MARKETING PERFORMANCE IN NORTH SUMATERA PROVINCE THROUGH E-MARKETING AND INNOVATION Christine Loist; Loist Abdi Putra; Kevin Indajang; Lenny Dermawan Sembiring; Acai Sudirman
Jurnal Manajemen dan Bisnis Performa Vol. 23 No.1 (2026)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v23i1.8456

Abstract

This research aims to analyze the influence of E-marketing, product innovation and market orientation on the marketing performance of MSMEs in Sumatra Province. The research method used was quantitative with a survey approach, where data was collected through questionnaires distributed to 170 MSME respondents from various business sectors. The research results show that E-marketing has a positive and significant effect on the marketing performance of MSMEs, because the use of digital media has been proven to be able to expand market reach. Product innovation also has a significant influence, where creativity in design, quality and product development drives increased competitiveness. In addition, market orientation has a positive effect on marketing performance, because the ability of MSMEs to understand consumer needs and anticipate competitors' movements can increase the effectiveness of marketing strategies. The implications of this research emphasize the importance of increasing digital capacity, encouraging sustainable product innovation, and strengthening market orientation for MSME players. Thus, support from the government and related institutions is urgently needed, especially in terms of digital marketing training, facilitation of market research, and access to technology to strengthen the competitiveness of MSMEs in the era of global competition.
Predictors Affecting Millennial Generation Work Satisfaction in Pematangsiantar City: a Quantitative Approach Ady Inrawan; Ruth Tridianty Sianipar; Hery Pandapotan Silitonga; Acai Sudirman; Edy Dharma
Applied Quantitative Analysis Vol. 1 No. 2 (2021): December 2021
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/quant.747

Abstract

In running the company's operations, skilled and expert human resources are needed to run it to achieve its goals effectively and efficiently. Supporting the role of skilled and expert human resources, optimal job satisfaction is needed for employees to encourage increased performance. The aim of this study is to determine the predictors that affect the job satisfaction of millennial workers in Pematangsiantar City. This research instrument used a questionnaire distributed to 120 respondents who worked in companies and banks. Next, the researcher tested the hypothesis using Structural Equation Modeling (SEM) based on a variant called Partial Least Square (PLS) and the SmartPLS version 3.0 application as a tool to analyze it. The results of this study concluded that five hypotheses were accepted, and 1 hypothesis was rejected. The rejected hypothesis is that organizational justice has no significant effect on work satisfaction. Furthermore, significant results were obtained for the effect of organizational climate, organizational commitment, reward, and work environment on work satisfaction. Then, for the effect of work satisfaction on employee performance, significant results were obtained. For further research, the author recommends researchers develop variables that are suspected to be the main predictors to encourage job satisfaction and employee performance to provide complete recommendations regarding the development of human resource performance, especially for millennial workers. The novelty of this research is in measuring the level of satisfaction of millennial workers, considering that in 2030-2040 the Indonesia will get a substantial demographic bonus. The proposed model includes elements of organizational climate, organizational commitment, reward, organizational justice, and work environment to determine how much influence it has on the level of satisfaction and its impact on performance.
Bridging Green Intellectual Capital and Green Organizational Culture toward Green Performance: A Green Innovation Perspective Ernest Grace; Pungky Eka Ratnasari; Elly Romy; Acai Sudirman
Journal of Economics and Management Vol. 4 No. 2 (2026): Journal of Economics and Management, June 2026
Publisher : Lembaga Publikasi Ilmiah Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70716/ecoma.v4i2.483

Abstract

This study investigates the effects of green intellectual capital and green organizational culture on green performance, with green innovation as the mediator variable. Based on the natural resource-based view and knowledge-based theory, a quantitative explanatory methodology is used. Data were collected from the owners and managers of 250 environmentally oriented SMEs employing purposive sampling, which operate their businesses in an environmentally friendly manner. Valid and reliable measurement scales were applied, and the data were analyzed using structural equation modeling (SEM) to examine the direct and indirect effects. The findings reveal that green intellectual capital and green organizational culture positively and directly affect green innovation. In addition, a green organizational culture directly affects green performance. However, green intellectual capital has no direct effect on green performance. Instead, green intellectual capital affects green performance via green innovation. Moreover, green innovation mediates between green intellectual capital and green performance, and between green organizational culture and green performance. This study demonstrates that knowledge about environmentalism and organizational culture should be translated into innovative practice to achieve sustainable outcomes. The study implies that environmentally oriented SMEs should have strong green competence, a high level of environmental knowledge, and an organizational culture that supports innovation. From a practical perspective, it is recommended that owners/managers participate in environmental management training programs, implement green operations, and join the innovation cooperation network. Government policy could be directed to provide green training, green incentives, and technical support. This study expands the literature on the effects of green intellectual capital and green organizational culture on the green performance of environmentally oriented SMEs.
FOSTERING ORGANIZATIONAL CITIZENSHIP BEHAVIOR AMONG CIVIL SERVANT: THE ROLES OF GREEN HUMAN RESOURCES MANAGEMENT, ORGANIZATIONAL COMMITMENT, AND PERCEIVED ORGANIZATIONAL SUPPORT Siti Waliah; Reina A. Hadikusumo; Acai Sudirman
SULTANIST: Jurnal Manajemen dan Keuangan Vol. 14 No. 1 (2026)
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v14i1.934

Abstract

This paper aims to investigate the impact of the GHRM, organizational commitment and perceived organizational support on organizational citizenship behavior among public servants in the Province of South Sumatra, Indonesia. A quantitative study using cross-sectional surveys was conducted with a sample of 250 public servants selected through purposive sampling. The partial least squares structural equation modeling (PLS-SEM) method was used to examine the data structure and a set of meaningful hypotheses, including: Measurement models, Structural models (fit), GHRM has influence and positive significance to OCB, organizational commitment has influence and positive significance to OCB, and perceived organizational support has influence and positive significance to OCB. The research found that GHRM, organizational commitment, and perceived organizational support positively and significantly influence OCB, and that GHRM has the strongest effect on OCB. Also, this research contributes towards Social Exchange Theory, and Organizational Support Theory on the concept of OCB by offering an integrated explanation of OCB's antecedents in the public sector domain. From practical perspective, the result supports managerial insight to develop the human resource strategies in creating a well supportive organizational culture and environment towards the creation of civil servants’ citizenship behaviour, thus increase organizational performance and sustainability
Human Resource Management Practices in Strengthening Organizational Performance through Innovation Capabilities among SME Employees Erbin Chandra; Reina A Hadikusumo; Elly Romy; Acai Sudirman
Annals of Management and Organization Research Vol. 8 No. 1 (2026): August
Publisher : goodwood publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/amor.v8.n1.p33-51.2026

Abstract

Purpose: This study examines how Human Resource Management (HRM) practices, organizational agility, and technology capabilities relate to organizational performance through the mediating role of innovation capabilities among Small and Medium Enterprises (SME) employees. Methodology: This study was oriented towards quantitative research. The research sample comprised 250 SME employees. Data were analyzed using Structural Equation Modelling (SEM). Results: The findings indicate that HRM practices, organizational agility, and technological capabilities are positively associated with innovation capabilities. Innovation capability plays a significant mediating role in linking organizational resources to organizational performance. Conclusions: The findings indicate that HRM practices, organizational agility, and technological capabilities are positively associated with innovation capabilities. Innovation capabilities play a significant mediating role in linking organizational resources to organizational performance. Limitations: The cross-sectional design limits causal inference, and reliance on self-reported data may introduce a common method bias. The sample was limited to SMEs within a specific national context. Contributions: This study integrates HRM, agility, and technological perspectives within a dynamic capability framework, offering empirical evidence on capability-based performance mechanisms in SMEs and providing practical insights for SME managers.
Co-Authors Abdurohim Abdurohim Abdurohim Abdurohim Abdurohim Abdurohim, Abdurohim Achmad Noerkhaerin Putra Ady Inrawan Agus Perdana Windarto Ambarita, Marthin H. AMELIA SETYAWATI, AMELIA Andi Tenri Pada Andronicus, Melkyory Andy Wijaya Andy Wijaya Andy Wijaya Anggreani, Jenni Anggriani, Rini Anju Bhernadetha Nainggolan Antonius Philippus Kurniawan Gheta Apriansyah Ramadani Apriansyah Ramadhani Ariesa, Yeni Augustinah, fedianty Banjarnahor, Astri Rumondang Basriani, Agustin Brilian Moktar Butarbutar, Marisi Butarbutar, Novita Candra, Vivi Christina Yanita Setyawati Christina Yanita Setyawati Christine Dewi Nainggolan Christine Loist Chusnu Syarifa Diah Kusuma Chyntia Lienedy Cordelia Khosasi Damanik, Darwin Darwin Darwin Darwin Lie Deandra Vidyanata Debi Eka Putri Desi Susanti Dharma, Edy Diah Pranitasari Diana Puspitasari Dyah Widowati Edbert Christian Edy Dharma Edy Dharma Efendi efendi Efendi Efendi Efendi, Efendi Eliza Arshandy Elly Romy Elly Romy Elly Romy Elly Romy Elly Susanti Erbin Chandra Ernest Grace Farisi, Salman Febrianty, Febrianty Fedianty Augustinah Fedianty AUGUSTINAH Fedianty Augustinah Fedianty Augustinah Fenny Fenny Fitria Halim Fitria Halim Gavin Gheta, Antonius Philippus Kurniawan Girsang, Rosita Manawari Gloria Miagina Palako Djurubassa Gori, Evitya Goyal, Mukta Grace Endang Pakpahan Grace Ivani Hadikusumo, Reina A. Hendrick Sasimtan Putra Henson Sanjaya Herlina Hery Pandapotan Silitonga Humiras Betty Marlina Sihombing Iskandar Muda Ita Musfirowati Hanika Jansen Salim Juan Anastasia Putri Juara Simanjutak Jubi Jubi Julyanthry Julyanthry Julyanthry Julyanthry Julyanthry, Julyanthry Kaharuddin Kevin Indajang Khairunnisah Lubis Lenny Dermawan Sembiring Leo Surya Pratama Lina Lina Loist Abdi Putra Lora Ekana Nainggolan Lumanauw, Nelsye Lutfiana, Wina Maria Sugiat Maria Sugiat Marpaung, Fenny Krisna Marthin Hutler Ambarita Martin Yehezkiel Sianipar Marto Silalahi Meldasari Said Milka Rositi Sianipar Monica Payranisa Muhammad Yasir Arafat Pohan Musa Fernando Silaen Nababan, Grevina Oktavia Naibaho, Ayu Nainggolan, Anju Bherna. D. Nana Triapnita Nainggolan Nani Nani Neneng Susanti Ni Made Ayu Gemuh Rasa Astiti Ni Putu Maha Lina Nkrumah, Ivy Kesewaa Nurhayati Nurhayati Pada, Andi Tenri Pakpahan, Grace Endang Panggabean, Esther Praja Anggriany Pantas, Hendrick Pasaman Silaban Pungky Eka Ratnasari PURBA, ELIDAWATY Purba, Lenta Friska Putra, Loist Abdi Ramesh Krishnan Rasmulia Sembiring Reina A Hadikusumo Reina A. Hadikusumo Reni Shinta Dewi Robert Tua Siregar Robetmi Jumpakita Pinem Romi, Mochamad Vrans Romy, Elly Ruth Tridianty Sianipar Ruth Tridianty Sianipar Saidan Sany Lubis Saragih, Liharman Setiyawami Setiyawami Setiyawami Setiyawami Shannen Fania Halim Sherly sherly sherly Siallagan, Dolly Miduk Sibarani, Hendra Jonathan Sihombing, Humiras Betty Marlina Silitonga, Hery Pandapotan Simatupang, Sudung Simatupang, Sudung Sinaga, Onita Sari Sinulingga, Trilia Anisa Siregar, Liper Sisca Sisca Sisca Sisca Siti Waliah Sofiyan Sofiyan Sofiyan Sofiyan Sofiyan Sri Harini Sri Harini Suci Sundari Piliang Sugiat, Maria Supitriyani, Supitriyani Susanti, Neneng Susi Susanti Agustina Tiffany Viola Titien Agustina Tongam Sihol Nababan Umiyati, Hesti Vany Tanisha Salim Vincent Jonery Ng Vivi Candra Wahyu Aji Wibowo Wakhyuni, Emi Winda Sri Astuti Doloksaribu Wirda Lilia Yanita Setyawati, Christina Yeni Ariesa Yerisma Welly Yuris Danilwan Yusnaini Yusnaini