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Sekolah Tinggi Ilmu Ekonomi Sultan Agung
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The Influence of Entrepreneurial Orientation and Customer Relationship Management on MSME Competitiveness Sembiring, Lenny Dermawan; Setyawati, Amelia; Indajang, Kevin; Putri, Juan Anastasia; Sudirman, Acai
International Journal of Business, Law, and Education Vol. 4 No. 2 (2023): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v4i2.285

Abstract

Competitive advantage is realized through continuous sustainability (sustainable competitive advantages), so new strategies must be designed. The strategy designed will certainly be able to dominate both the old market and the new market. The main aim of this research is to analyze the influence of entrepreneurial orientation and customer relationship management on MSME competitiveness. This research uses a literature and field design with a causal associative approach. This study uses a research instrument test consisting of validity and reliability tests. The quantitative analysis consists of a normality test, regression test, hypothesis test, correlation test, and coefficient of determination. Data analysis confirms that entrepreneurial orientation and customer relationship management have a significant effect on MSME competitiveness. The implications of research on entrepreneurial orientation and Customer Relationship Management (CRM) on business competitiveness can provide valuable insights for Micro, Small, and Medium Enterprises (MSME) owners and related parties. Research on entrepreneurial orientation and CRM can help MSMEs develop more targeted business strategies. They can understand how innovation and customer relationship management can be key drivers of their business competitiveness.
Analyzing the Mediation Impact of Teacher Job Satisfaction on Teacher Performance: The Role of Teacher Certification and Organizational Culture Sembiring, Rasmulia; Danilwan, Yuris; Sofiyan, Sofiyan; Sherly, Sherly; Sudirman, Acai
Jurnal Pendidikan Progresif Vol 12, No 3 (2022): Jurnal Pendidikan Progresif
Publisher : FKIP Universitas Lampung

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Analyzing the Mediation Impact of Teacher Job Satisfaction on Teacher Performance: The Role of Teacher Certification and Organizational Culture Objectives:This study aims to analyze the mediating impact of teacher job satisfaction on teacher performance with teacher certification and organizational culture as predictors. Methods: This study uses a quantitative approach with PLS-SEM analysis. The sampling technique is oriented to purposive sampling, so the total sample acquisition is 215 teachers of Civil Servants (PNS). Findings: The results of this research suggest that teacher certification and organizational culture have a positive and significant effect on teacher job satisfaction and performance. This research also confirms that teacher job satisfaction significantly mediates the relationship between teacher certification and organizational culture on teacher performance. Conclusion: This study concludes that teacher certification will create better teaching resources. A strong organizational culture has the power to turn teachers into advocates. Satisfied and certified teachers and strong organizational culture will encourage increased performance.Keywords: principal supervision,compensation,teacher job satisfaction, organizational citizenship behavior, teacher performance.DOI: http://dx.doi.org/10.23960/jpp.v12.i3.202233
Examining Teacher Job Satisfaction Levels During a Pandemic: The Role of Transformational Leadership, Work-Life Balance and Interpersonal Communication Butarbutar, Marisi; Efendi, Efendi; Gheta, Antonius Philippus Kurniawan; Agustina, Titien; Sudirman, Acai
Jurnal Pendidikan Progresif Vol 12, No 2 (2022): Jurnal Pendidikan Progresif
Publisher : FKIP Universitas Lampung

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Abstract

Objectives: The main objective of this study is to determine the contribution of transformational leadership, work-life balance, and interpersonal communication in encouraging teacher job satisfaction. Methods: The sample in this study amounted to 110 respondents. Data analysis using the SPSS application by displaying the results of data processing through research instrument testing with validity and reliability tests, multiple regression analysis, coefficient of determination and hypothesis testing. Findings: Based on the results of data analysis, it is concluded that transformational leadership and interpersonal communication contributes positively and significantly to job satisfaction. The results of subsequent studies confirmed that work-life balance contributed positively but not significantly to job satisfaction. Conclusions: The role of transformational leadership supported by interpersonal communication and good work life balance is needed by teachers to carry out activities, especially during the current pandemic. Keywords: transformational leadership, work-life balance, interpersonal communications, job satisfaction.DOI: http://dx.doi.org/10.23960/jpp.v12.i2.202202
Analyzing the Antecedents and Consequences of Teacher Job Satisfaction in the Digital 4.0 Era Romy, Elly; Pada, Andi Tenri; Susanti, Neneng; Umiyati, Hesti; Sudirman, Acai
Jurnal Pendidikan Progresif Vol 12, No 3 (2022): Jurnal Pendidikan Progresif
Publisher : FKIP Universitas Lampung

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Abstract

Analyzing the Antecedents and Consequences of Teacher Job Satisfaction in the Digital 4.0 Era. Objectives: This research analyzes the antecedents and consequences of teacher job satisfaction in the digital 4.0 era. Methods: This study uses a quantitative approach with a theoretical model assessed by PLS-SEM analysis. The sampling technique was oriented to purposive sampling, so the samples obtained were 125 teachers. Findings: The results of this research suggest that principal supervision has no significant effect on teacher job satisfaction, while compensation significantly affects teacher job satisfaction. The results of this research also confirm that teacher job satisfaction significantly affects organizational citizenship behavior and teacher performance. Conclusion: This study concludes that the principal supervision program must be realized in implementing clinical and non-clinical supervision programs. Giving fair compensation will give teachers their motivation to work optimally. Job satisfaction shown by teachers can directly improve organizational citizenship behavior and teacher performance.Keywords: principal supervision,compensation,teacher job satisfaction, organizational citizenship behavior, teacher performance.DOI: http://dx.doi.org/10.23960/jpp.v12.i3.202222
The Involvement Locus of Control, Servant Leadership, and Innovative Work Behavior to Improve Teacher Performance Silalahi, Marto; Abdurohim, Abdurohim; Romy, Elly; Candra, Vivi; Sudirman, Acai
Jurnal Pendidikan Progresif Vol 12, No 2 (2022): Jurnal Pendidikan Progresif
Publisher : FKIP Universitas Lampung

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Abstract

Objectives:The main objective of this study was to analyze the influence of the variables locus of control, servant leadership, and innovative work behavior on the performance of private high school teachers in Pematangsiantar City. Methods: This research uses a research design with a quantitative approach and online questionnaires distribute the research data. The sample used in the study were 110 respondents. The basis for determining the sample is oriented to the non-probability sampling approach by using the purposive sampling formula. Findings: The results of this research explain that locus of control, servant leadership, and innovative work behavior have a positive and significant effect on teacher performance. Conclusion: The findings of this study confirm that the better the role of locus of control will have implications for the resulting better performance. In addition, innovative work behavior when carrying out duties as a teacher reflects the teacher's ability to manage optimal performance.Keywords: teacher performance, locus of control, servant leadership, innovative work behavior.DOI: http://dx.doi.org/10.23960/jpp.v12.i2.202227
The Importance of Quality of Work-Life on Teacher Organizational Citizenship Behavior: Consequences of Leader-Member Exchange and Organizational Commitment Darwin, Darwin; Sofiyan, Sofiyan; Astiti, Ni Made Ayu Gemuh Rasa; Lina, Ni Putu Maha; Sudirman, Acai
Jurnal Pendidikan Progresif Vol 12, No 3 (2022): Jurnal Pendidikan Progresif
Publisher : FKIP Universitas Lampung

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Abstract

The Importance of Quality of Work Life on Teacher Organizational Citizenship Behavior: Consequences of Leader-Member Exchange and Organizational Commitment. Objective: The study's major goal was to look at the quality of work life, leader member exchange, and organizational commitment to organizational citizenship behavior of private high school instructors in Pematangsiantar City. Methods: This study employs a quantitative research strategy. Multiple regression testing, hypothesis testing using simultaneous and partial approaches, and correlation testing with the coefficient of determination are all used in data analysis. Findings: The results of this research explain that quality of work life, leader member exchange, and organizational commitment have a positive and significant effect on organizational citizenship behavior. Conclusion: The findings of this study confirm the quality of work life and leader member exchange for schools and for teachers is for schools to attract and maintain the work spirit of teachers. Furthermore, there is a strong organizational commitment within the individual, causing teacher OCB to run optimally.Keywords: quality of work life,leader-member exchange,organizational commitment, organizational citizenship behavior.DOI: http://dx.doi.org/10.23960/jpp.v12.i3.202201
Factors Affecting Teacher Organizational Commitment: A Study on Private High School Teachers in Pematangsiantar City Efendi, Efendi; Butarbutar, Marisi; Wakhyuni, Emi; Romy, Elly; Sudirman, Acai
Jurnal Pendidikan Progresif Vol 12, No 1 (2022): Jurnal Pendidikan Progresif
Publisher : FKIP Universitas Lampung

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Abstract

Objective The major goal of this research is to look into and analyze the elements that impact private high school teachers' organizational commitment in Pematangsiantar City. Methods: A quantitative approach-oriented research strategy is used in this study. For the collection of research data through the use of documentation equipment and the distribution of online questionnaires. The study employed a sample of 110 people to conduct the research. The purposive sampling formula is used to determine the sample, which is directed to the non-probability sampling strategy. Findings: Principal leadership, organizational environment, and interpersonal communication all have a favorable and substantial impact on teacher organizational commitment, according to this study. Conclusion: The outcomes of this study show that putting principle relational leadership into practice and changing strategy into practice can boost teachers' job commitment at the school level. Keywords: principal leadership, organizational climate, interpersonal communication, teacher organizational commitment.DOI: http://dx.doi.org/10.23960/jpp.v12.i1.202217
How Teacher Performance Moderated by Teacher Competence to Improve Students’ Achievement? Sherly, Sherly; Lie, Darwin; Dharma, Edy; Sihombing, Humiras Betty Marlina; Sudirman, Acai
Jurnal Pendidikan Progresif Vol 12, No 2 (2022): Jurnal Pendidikan Progresif
Publisher : FKIP Universitas Lampung

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Abstract

Objective The purpose of this study is to analyze teacher performance based on teacher competence which has an impact on student achievement at SMA Negeri 5 Pematangsiantar. Methods: The population in this study amounted to 30 people. The data analysis technique used is quantitative descriptive analysis. Conclusion: The competencies There is a positive influence between teacher competence on teacher performance and there is a positive influence between teacher performance on student achievement. There is a strong and positive relationship between teacher competence and teacher performance and there is a strong and positive relationship between teacher performance and learning achievementpossessed by each teacher will show the real teacher. These competencies are manifested in the form of mastery of knowledge, skills and also professional attitudes in carrying out their functions as teachers. Keywords: teacher performance, teacher competence, student achievement.DOI: http://dx.doi.org/10.23960/jpp.v12.i2.2022333
Model Analysis of the Mediation Effect of Customer Satisfaction on Customer Loyalty in Mitratel Companies: The Role of CRM and Company Reputation as Predictors Sugiat, Maria; Sudirman, Acai
Jurnal Manajemen Indonesia Vol. 24 No. 1 (2024): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jmi.v24i1.7353

Abstract

The rapid growth of tower assets among Indonesia's three main tower providers shows the increasingly tight competition within the telecommunications business. Therefore, this research analyzed the mediating effect of customer satisfaction on customer loyalty with customer relationship management (CRM) and company reputation as predictors using data from customer satisfaction research conducted with Mitratel clients. The data collected comprised 155 current and former customers of the Mitratel Tower company, collected from survey responses. The data was qualitatively evaluated and analyzed statistically using data processing techniques applied in the SEM-PLS analysis procedure. The result showed that CRM and company reputation directly impact customer satisfaction and loyalty. However, the impact of CRM on loyalty cannot be influenced directly due to the complexity of factors affecting customer loyalty. While customer satisfaction is important in building loyalty, other factors such as price, service quality, brand reputation, and psychological factors also play a significant role. This research provides in-depth insight into how factors such as customer satisfaction, CRM, and company reputation interact to influence customer loyalty. It is also an important basis for Mitratel Companies to design more effective policies and strategies to improve business performance and maintain market share. Keywords—CRM; Company Reputation; Customer Satisfaction; Customer Loyalty
SOCIALIZATION OF DIGITAL ENTREPRENEURS FOR GENERATION Z AT SULTAN AGUNG PEMATANGSIANTAR PRIVATE HIGH SCHOOL Sherly, Sherly; Halim, Fitria; Augustinah, Fedianty; Dharma, Edy; Sudirman, Acai
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 7 No. 3 (2023): SEPTEMBER
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v7i3.1777

Abstract

The urgency of this community service activity with the theme of Socializing Digital Entrepreneurs for Generation Z at Sultan Agung Pematangsiantar Private High School is to provide knowledge about digital entrepreneurs and training on applying digital marketing using the E-Commerce platform. The method used to implement this activity is through lectures and direct practice of implementing digital entrepreneurs. The stages of implementing this event include the opening and introduction of digital entrepreneurs, presentations on digital entrepreneurs, presentations on several problems often faced by digital entrepreneurs, then continued with practices related to digital marketing. After the service activities were completed, a follow-up interview was conducted regarding the impact of implementing the service activities
Co-Authors Abdurohim Abdurohim Abdurohim Abdurohim Abdurohim Abdurohim, Abdurohim Achmad Noerkhaerin Putra Agus Perdana Windarto Ambarita, Marthin H. AMELIA SETYAWATI, AMELIA Andi Tenri Pada Andronicus, Melkyory Andy Wijaya Andy Wijaya Anggreani, Jenni Anggriani, Rini Anju Bhernadetha Nainggolan Antonius Philippus Kurniawan Gheta Apriansyah Ramadani Apriansyah Ramadhani Ariesa, Yeni Augustinah, fedianty Banjarnahor, Astri Rumondang Basriani, Agustin Butarbutar, Marisi Butarbutar, Novita Candra, Vivi Christina Yanita Setyawati, Christina Yanita Christine Dewi Nainggolan Christine Loist Chusnu Syarifa Diah Kusuma Chyntia Lienedy Cordelia Khosasi Damanik, Darwin Darwin Darwin Darwin Lie Deandra Vidyanata Debi Eka Putri Desi Susanti Dharma, Edy Diah Pranitasari Diana Puspitasari Doloksaribu, Winda Sri Astuti Dyah Widowati Edbert Christian Edy Dharma Efendi efendi Efendi Efendi Efendi, Efendi Eliza Arshandy Elly Romy Elly Romy Elly Susanti Erbin Chandra Ernest Grace Farisi, Salman Febrianty Febrianty Fedianty AUGUSTINAH Fedianty Augustinah Fedianty Augustinah Fedianty Augustinah Fenny Fenny Fitria Halim Fitria Halim Fitria Halim Gavin Gheta, Antonius Philippus Kurniawan Girsang, Rosita Manawari Gloria Miagina Palako Djurubassa Gori, Evitya Goyal, Mukta Grace Endang Pakpahan Grace Ivani Hadikusumo, Reina A. Hendra Jonathan Sibarani Hendrick Sasimtan Putra Henson Sanjaya Herlina Humiras Betty Marlina Sihombing Inrawan, Ady Ita Musfirowati Hanika Jansen Salim Juan Anastasia Putri Juara Simanjutak Jubi Jubi Julyanthry Julyanthry Julyanthry Julyanthry Julyanthry, Julyanthry Kaharuddin Kevin Indajang Lenny Dermawan Sembiring Leo Surya Pratama Lina Lina Lina, Ni Putu Maha Loist Abdi Putra Lora Ekana Nainggolan Lubis, Khairunnisah Lumanauw, Nelsye Lutfiana, Wina Maria Sugiat Maria Sugiat Maria Sugiat Marpaung, Fenny Krisna Marthin Hutler Ambarita Martin Yehezkiel Sianipar Marto Silalahi Meldasari Said Milka Rositi Sianipar Moktar, Brilian Monica Payranisa Musa Fernando Silaen Nababan, Grevina Oktavia Naibaho, Ayu Nainggolan, Anju Bherna D. Nana Triapnita Nainggolan Nani Nani Neneng Susanti Ni Made Ayu Gemuh Rasa Astiti Ni Putu Maha Lina Nkrumah, Ivy Kesewaa Nurhayati Nurhayati Onita Sari Sinaga Pada, Andi Tenri Pakpahan, Grace Endang Panggabean, Esther Praja Anggriany Pantas, Hendrick Pasaman Silaban PURBA, ELIDAWATY Purba, Lenta Friska Putra, Loist Abdi Rasmulia Sembiring Reni Shinta Dewi Robert Tua Siregar Robetmi Jumpakita Pinem Romi, Mochamad Vrans Romy, Elly Ruth Tridianty Sianipar Saidan Sany Lubis Saragih, Liharman Setiyawami Setiyawami Shannen Fania Halim Sherly Sherly sherly sherly Siallagan, Dolly Miduk Sihombing, Humiras Betty Marlina Silitonga, Hery Pandapotan Simatupang, Sudung Simatupang, Sudung Sinaga, Onita Sari Sinulingga, Trilia Anisa Siregar, Liper Sisca Sisca, Sisca Sofiyan Sofiyan Sofiyan Sofiyan Sofiyan Sri Harini Sri Harini Suci Sundari Piliang Sugiat, Maria Supitriyani, Supitriyani Susanti, Neneng Susi Susanti Agustina Tiffany Viola Titien Agustina Tongam Sihol Nababan Umiyati, Hesti Vany Tanisha Salim Vincent Jonery Ng Vivi Candra Wahyu Aji Wibowo Wakhyuni, Emi Welly, Yerisma Winda Sri Astuti Doloksaribu Winda Sri Astuti Doloksaribu Wirda Lilia Yeni Ariesa Yuris Danilwan Yusnaini Yusnaini