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Acai Sudirman
Sekolah Tinggi Ilmu Ekonomi Sultan Agung
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Pengaruh belanja online, gaya hidup, sikap keuangan, dan literasi keungan terhadap manajemen keuangan mahasiswa gen z Universitas Prima Indonesia Lutfiana, Wina; Ariesa, Yeni; Sinulingga, Trilia Anisa; Sudirman, Acai
Journal of Law, Administration, and Social Science Vol 5 No 2 (2025)
Publisher : PT WIM Solusi Prima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54957/jolas.v5i2.1565

Abstract

Digitalisasi di dalam sektor dimana hasil dari pertumbuhan yang sangat cepat dalam teknologi dan sistem informasi saat ini, salah satunya adalah e-commerce. Perkembangan teknologi memudahkan kita untuk tidak perlu menghabiskan waktu berbelanja langsung ke toko untuk membeli barang. E-commerce adalah cara untuk menjual barang yang diperlukan melalui toko online. Pelanggan yang menggunakan e-commerce dapat mengakses produk selama 24/7.  Karena e-commerce dapat diakses kapan saja, waktu dan jarak bukanlah kendala lagi. Ketika mahasiswa berada dalam tahap yang sangat krusial dalam kehidupan mereka, mereka perlu memiliki sumber daya finansial sendiri dan mulai mengambil keputusan keuangan yang bijaksana.  Mahasiswa tidak dapat mengendalikan kebutuhan dan keinginan yang tak terbatas berdampak pada manajemen keuangan, sehingga mereka tidak menerapkan konsep perilaku manajemen keuangan, yang menyebabkan gaya hidup konsumtif. Penelitian ini bertujuan untuk mengetahui : 1) Pengaruh Belanja Online Terhadap Manajemen Keuangan Mahasiswa, 2) Pengaruh Gaya Hidup Terhadap Manajemen Keuangan Mahasiswa, 3) Pengaruh Sikap Keuangan Terhadap Manajemen Keuangan Mahasiswa, 4) Pengaruh Literasi Keuangan Terhadap Manajemen Keuangan Mahasiswa. Populasi dan Sampel dalam penelitian ini adalah Mahasiswa Universitas Prima Indonesia Program Studi Ilmu Hukum yang lahir pada tahun 1997 sampai dengan 2001 atau biasa di sebut dengan Gen Z. Hasil penelitian yang telah dilakukan membuktikan bahwa Belanja Online, Gaya Hidup, Sikap Keuangan, dan Literasi Keuangan berpengaruh positif dan signifikan terhadap Manajemen Keuangan mahasiswa Program Studi Ilmu Hukum Universitas Prima Indonesia.
ANALYSIS OF DESTINATION IMAGE AND SOCIAL MEDIA MARKETING MODELS IN FORMING TOURIST LOYALTY: A STUDY OF DEVELOPING DESTINATIONS IN INDONESIA Lumanauw, Nelsye; Kusuma, Rr. Chusnu Syarifa Diah; Goyal, Mukta; Sudirman, Acai
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 11 No 1 (2025): Volume 11 Nomor 1 Tahun 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/mjm.v11i1.830

Abstract

This study aims to analyze the role of destination image, social media marketing, and tourist satisfaction in shaping tourist loyalty and developing tourist destinations in Indonesia. Using a quantitative approach through a survey of domestic and foreign tourists, this study examines how perceptions of destination image and the effectiveness of social media marketing contribute to tourist satisfaction, which ultimately influences their intention to return and recommend the destination. Data were collected through an online questionnaire, and regression tests, hypothesis tests, correlation tests, and coefficient of determination models were used to examine the relationship between the variables studied. The results show that destination image, social media marketing, and tourist satisfaction significantly affect loyalty. These findings emphasise the importance of authentic digital marketing strategies and strengthening positive destination images to maintain and increase tourist visits sustainably. This study provides practical implications for tourism destination managers in Indonesia in designing more effective promotional policies and strengthening positive tourist experiences as the key to building long-term loyalty.
The Influence of Brand Equity and Customer Bonding on the Loyalty of Beauty MSME Consumers with Satisfaction as a Mediating Variable Efendi, Efendi; Anggreani, Jenni; Butarbutar, Novita; Panggabean, Esther Praja Anggriany; Sudirman, Acai
International Journal of Business, Law, and Education Vol. 4 No. 2 (2023): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v4i2.250

Abstract

In the beauty industry, business competition is very tight so consumer satisfaction is very important to maintain a business in a competitive market. The main aim of this research is to analyze the influence of brand equity and customer bonding on the loyalty of beauty MSME consumers with satisfaction as a mediating variable. The results of this research confirm that brand equity has a significant effect on consumer satisfaction. Customer bonding does not have a significant influence on consumer satisfaction. The results further confirm that brand equity, customer bonding, and consumer satisfaction have a significant effect on consumer loyalty. The mediating effect of satisfaction can mediate the relationship between brand equity and consumer loyalty, while the relationship between customer bonding and consumer loyalty. consumer satisfaction is not able to mediate it. It is hoped that the implications of this research can provide a fundamental contribution in the form of supporting information regarding strategic steps and strengthening models in optimizing the resources owned by creative industry business players, especially for beauty MSMEs
Analysis of the Mediation Effect of Organizational Creative Climate on the Relationship of Self-Efficacy to Innovative Work Behavior Indajang, Kevin; Romy, Elly; Sembiring, Lenny Dermawan; Chandra, Erbin; Sudirman, Acai
International Journal of Business, Law, and Education Vol. 4 No. 2 (2023): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v4i2.263

Abstract

the potential for failure. Most business actors just starting their businesses experience the stigma of fear of failure, which can hinder innovation. In the context of MSMEs in the Lake Toba tourist area, the relationship between organizational creative climate (OCC), Self-Efficacy, and innovative work behavior can be very relevant. This research aims to analyze the mediating effect of organizational creative climate on the influence of self-efficacy on innovative work behavior. The results of this study confirm that self-efficacy has a significant effect on organizational creative climate. Organizational creative climate has a significant influence on innovative work behavior. The results further confirm that organizational creative climate can mediate the relationship between self-efficacy and innovative work behavior. The practical implications of this research can be the basis for advocacy to the government and related parties to provide further support to MSMEs in the region. This can involve policies that support the formation of an organizational creative climate and increase Self-Efficacy among MSME players.
THE INFLUENCE OF SOCIAL CAPITAL AND INNOVATION CAPABILITY ON CREATIVE INDUSTRY BUSINESS PERFORMANCE Halim, Fitria; Kusuma, Rr. Chusnu Syarifa Diah; Sherly, Sherly; Loist, Christine; Sudirman, Acai
International Journal of Business, Law, and Education Vol. 4 No. 2 (2023): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v4i2.267

Abstract

The rapid development of information technology in creative industry businesses forces business people to optimize social capital and innovation capability well. This is what underlies the development of the creative industry so that it can optimize all its resources, especially in the aspects of social capital and innovation capability. This research aims to analyze the influence of social capital and innovation capability on creative industry business performance. Data analysis confirms that social capital and innovation capability significantly affect business performance. The conclusions of this research inform creative industry business players so that they can develop a culture of innovation throughout the organization, encourage employees to share ideas, provide sufficient support and resources, and adopt a flexible and adaptive management approach to be internationally competitive. Through this research, it is hoped that it can provide a fundamental contribution in supporting information regarding strategic steps in optimizing the resources owned by every creative industry business actor, both in terms of social capital and innovation capability in marketing activities.
The Influence of Service Quality and Tax Sanctions on Taxpayer Compliance Putra, Loist Abdi; Loist, Christine; Butarbutar, Novita; Efendi, Efendi; Sudirman, Acai
International Journal of Business, Law, and Education Vol. 4 No. 2 (2023): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v4i2.268

Abstract

Taxpayer compliance has many positive and important impacts on the government and society. Research on service quality and tax sanctions on taxpayer compliance can provide valuable insight into understanding the factors that influence the level of taxpayer compliance. This research aims to analyze the influence of service quality and tax sanctions on taxpayer compliance. Data analysis confirms that service quality and tax sanctions significantly affect taxpayer compliance in paying taxes. The conclusions of this research inform an effective tax education and socialization program that can help taxpayers understand the importance of compliance and the positive impact of tax payments in supporting development. Clear and effective communication between tax authorities and taxpayers can help prevent misunderstandings and uncertainty hindering compliance. Proportionality in the application of sanctions is important so that the sanctions are appropriate to the level of the violation. This creates a sense of fairness and can prevent taxpayers from feeling treated unfairly. Giving tax authorities the power to impose sanctions increases their capacity to enforce tax rules.
The Influence of Experiential Marketing and Integrated Marketing Communications on Visitor Loyalty Butarbutar, Novita; Sherly, Sherly; Sinaga, Onita Sari; Doloksaribu, Winda Sri Astuti; Sudirman, Acai
International Journal of Business, Law, and Education Vol. 4 No. 2 (2023): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v4i2.283

Abstract

In responding to various tourism problems and competition between industries, as well as increasing the spirit of creativity in entrepreneurship in Indonesia, a special marketing strategy is needed in the tourism sector. In the context of tourism in the Lake Toba tourist area, several factors, such as experiential marketing and integrated marketing communication, can influence visitor loyalty. The main aim of this research is to analyze the influence of experiential marketing and integrated marketing communications on visitor loyalty in the Lake Toba tourist area. This research uses a literature and field research design with a causal associative approach with 130 respondents. The results of the data analysis confirm that there is a positive and significant influence between experiential marketing and integrated marketing communications on visitor loyalty. The conclusions of this research inform tourism actors in the Lake Toba area to utilize technology such as augmented reality (AR) or mobile applications to provide interactive experiences to visitors. Integrate technology to make it easier to access information and activities around Lake Toba. In addition, involving local communities in the planning and implementation of experiential marketing can create authentic tourist experiences. Through in-depth experiential marketing and good integration between various communication channels, Lake Toba can build a strong image and attract visitors to experience its beauty and uniqueness.
The Influence of Entrepreneurial Orientation and Customer Relationship Management on MSME Competitiveness Sembiring, Lenny Dermawan; Setyawati, Amelia; Indajang, Kevin; Putri, Juan Anastasia; Sudirman, Acai
International Journal of Business, Law, and Education Vol. 4 No. 2 (2023): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v4i2.285

Abstract

Competitive advantage is realized through continuous sustainability (sustainable competitive advantages), so new strategies must be designed. The strategy designed will certainly be able to dominate both the old market and the new market. The main aim of this research is to analyze the influence of entrepreneurial orientation and customer relationship management on MSME competitiveness. This research uses a literature and field design with a causal associative approach. This study uses a research instrument test consisting of validity and reliability tests. The quantitative analysis consists of a normality test, regression test, hypothesis test, correlation test, and coefficient of determination. Data analysis confirms that entrepreneurial orientation and customer relationship management have a significant effect on MSME competitiveness. The implications of research on entrepreneurial orientation and Customer Relationship Management (CRM) on business competitiveness can provide valuable insights for Micro, Small, and Medium Enterprises (MSME) owners and related parties. Research on entrepreneurial orientation and CRM can help MSMEs develop more targeted business strategies. They can understand how innovation and customer relationship management can be key drivers of their business competitiveness.
Analyzing the Mediation Impact of Teacher Job Satisfaction on Teacher Performance: The Role of Teacher Certification and Organizational Culture Sembiring, Rasmulia; Danilwan, Yuris; Sofiyan, Sofiyan; Sherly, Sherly; Sudirman, Acai
Jurnal Pendidikan Progresif Vol 12, No 3 (2022): Jurnal Pendidikan Progresif
Publisher : FKIP Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Analyzing the Mediation Impact of Teacher Job Satisfaction on Teacher Performance: The Role of Teacher Certification and Organizational Culture Objectives:This study aims to analyze the mediating impact of teacher job satisfaction on teacher performance with teacher certification and organizational culture as predictors. Methods: This study uses a quantitative approach with PLS-SEM analysis. The sampling technique is oriented to purposive sampling, so the total sample acquisition is 215 teachers of Civil Servants (PNS). Findings: The results of this research suggest that teacher certification and organizational culture have a positive and significant effect on teacher job satisfaction and performance. This research also confirms that teacher job satisfaction significantly mediates the relationship between teacher certification and organizational culture on teacher performance. Conclusion: This study concludes that teacher certification will create better teaching resources. A strong organizational culture has the power to turn teachers into advocates. Satisfied and certified teachers and strong organizational culture will encourage increased performance.Keywords: principal supervision,compensation,teacher job satisfaction, organizational citizenship behavior, teacher performance.DOI: http://dx.doi.org/10.23960/jpp.v12.i3.202233
Examining Teacher Job Satisfaction Levels During a Pandemic: The Role of Transformational Leadership, Work-Life Balance and Interpersonal Communication Butarbutar, Marisi; Efendi, Efendi; Gheta, Antonius Philippus Kurniawan; Agustina, Titien; Sudirman, Acai
Jurnal Pendidikan Progresif Vol 12, No 2 (2022): Jurnal Pendidikan Progresif
Publisher : FKIP Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Objectives: The main objective of this study is to determine the contribution of transformational leadership, work-life balance, and interpersonal communication in encouraging teacher job satisfaction. Methods: The sample in this study amounted to 110 respondents. Data analysis using the SPSS application by displaying the results of data processing through research instrument testing with validity and reliability tests, multiple regression analysis, coefficient of determination and hypothesis testing. Findings: Based on the results of data analysis, it is concluded that transformational leadership and interpersonal communication contributes positively and significantly to job satisfaction. The results of subsequent studies confirmed that work-life balance contributed positively but not significantly to job satisfaction. Conclusions: The role of transformational leadership supported by interpersonal communication and good work life balance is needed by teachers to carry out activities, especially during the current pandemic. Keywords: transformational leadership, work-life balance, interpersonal communications, job satisfaction.DOI: http://dx.doi.org/10.23960/jpp.v12.i2.202202
Co-Authors Abdurohim Abdurohim Abdurohim Abdurohim Abdurohim Abdurohim, Abdurohim Achmad Noerkhaerin Putra Ady Inrawan Agus Perdana Windarto Ambarita, Marthin H. AMELIA SETYAWATI, AMELIA Andi Tenri Pada Andronicus, Melkyory Andy Wijaya Andy Wijaya Anggreani, Jenni Anggriani, Rini Anju Bhernadetha Nainggolan Antonius Philippus Kurniawan Gheta Apriansyah Ramadani Apriansyah Ramadhani Ariesa, Yeni Augustinah, fedianty Banjarnahor, Astri Rumondang Basriani, Agustin Butarbutar, Marisi Butarbutar, Novita Candra, Vivi Christina Yanita Setyawati, Christina Yanita Christine Dewi Nainggolan Christine Loist Chusnu Syarifa Diah Kusuma Chyntia Lienedy Cordelia Khosasi Damanik, Darwin Darwin Darwin Darwin Lie Deandra Vidyanata Debi Eka Putri Desi Susanti Dharma, Edy Diah Pranitasari Diana Puspitasari Dyah Widowati Edbert Christian Edy Dharma Efendi efendi Efendi Efendi Efendi, Efendi Eliza Arshandy Elly Romy Elly Romy Elly Romy Elly Susanti Erbin Chandra Ernest Grace Ernest Grace Farisi, Salman Febrianty, Febrianty Fedianty Augustinah Fedianty Augustinah Fedianty Augustinah Fedianty AUGUSTINAH Fenny Fenny Fitria Halim Fitria Halim Gavin Gheta, Antonius Philippus Kurniawan Girsang, Rosita Manawari Gloria Miagina Palako Djurubassa Gori, Evitya Goyal, Mukta Grace Endang Pakpahan Grace Ivani Hadikusumo, Reina A. Hendrick Sasimtan Putra Henson Sanjaya Herlina Humiras Betty Marlina Sihombing Ita Musfirowati Hanika Jansen Salim Juan Anastasia Putri Juara Simanjutak Jubi Jubi Julyanthry Julyanthry Julyanthry Julyanthry Julyanthry, Julyanthry Kaharuddin Kevin Indajang Khairunnisah Lubis Lenny Dermawan Sembiring Leo Surya Pratama Lina Lina Lina, Ni Putu Maha Loist Abdi Putra Lora Ekana Nainggolan Lumanauw, Nelsye Lutfiana, Wina Maria Sugiat Maria Sugiat Marpaung, Fenny Krisna Marthin Hutler Ambarita Martin Yehezkiel Sianipar Marto Silalahi Meldasari Said Milka Rositi Sianipar Moktar, Brilian Monica Payranisa Musa Fernando Silaen Nababan, Grevina Oktavia Naibaho, Ayu Nainggolan, Anju Bherna D. Nana Triapnita Nainggolan Nani Nani Neneng Susanti Ni Made Ayu Gemuh Rasa Astiti Ni Putu Maha Lina Nkrumah, Ivy Kesewaa Nurhayati Nurhayati Onita Sari Sinaga Pada, Andi Tenri Pakpahan, Grace Endang Panggabean, Esther Praja Anggriany Pantas, Hendrick Pasaman Silaban Pungky Eka Ratnasari PURBA, ELIDAWATY Purba, Lenta Friska Putra, Loist Abdi Rasmulia Sembiring Reni Shinta Dewi Robert Tua Siregar Robetmi Jumpakita Pinem Romi, Mochamad Vrans Romy, Elly Ruth Tridianty Sianipar Saidan Sany Lubis Saragih, Liharman Setiyawami Setiyawami Shannen Fania Halim Sherly Sherly sherly sherly Siallagan, Dolly Miduk Sibarani, Hendra Jonathan Sihombing, Humiras Betty Marlina Silitonga, Hery Pandapotan Simatupang, Sudung Simatupang, Sudung Sinaga, Onita Sari Sinulingga, Trilia Anisa Siregar, Liper Sisca Sisca, Sisca Sofiyan Sofiyan Sofiyan Sofiyan Sofiyan Sri Harini Sri Harini Suci Sundari Piliang Sugiat, Maria Supitriyani, Supitriyani Susanti, Neneng Susi Susanti Agustina Tiffany Viola Titien Agustina Tongam Sihol Nababan Umiyati, Hesti Vany Tanisha Salim Vincent Jonery Ng Vivi Candra Wahyu Aji Wibowo Wakhyuni, Emi Winda Sri Astuti Doloksaribu Wirda Lilia Yeni Ariesa Yerisma Welly Yuris Danilwan Yusnaini ., Yusnaini