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All Journal Jurnal Ekonomi Al-Ijtima`i: International Journal of Government and Social Science Jurnal Edukasi dan Sains Biologi IDEAS: Journal on English Language Teaching and Learning, Linguistics and Literature Jurnal Pemberdayaan Masyarakat Madani (JPMM) JURNAL GALUNG TROPIKA JURNAL DINAMIKA MANAJEMEN DAN BISNIS Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Jurnal SOLMA al-Afkar, Journal For Islamic Studies Indonesian Mining Journal Communications in Science and Technology JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN JURNAL PETIK IMPROVEMENT: Jurnal Ilmiah untuk peningkatan mutu manajemen pendidikan Sarwahita : Jurnal Pengabdian Kepada Masyarakat Journal of Aquaculture and Fish Health Jurnal Riset Pembelajaran Matematika Generation Journal Vox Populi Jurnal Life Birth Jurnal Pedagogi dan Pembelajaran Journal Informatic, Education and Management (JIEM) Jurnal Tinta: Jurnal Ilmu Keguruan dan Pendidikan Plusminus: Jurnal Pendidikan Matematika GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Wasilatuna: Jurnal Komunikasi dan Penyiaran Islam JESBIO : Jurnal Edukasi dan Sains Biologi Jurnal Ekonomi dan Bisnis JIMEBIS AJAD : Jurnal Pengabdian kepada Masyarakat Journal Of Research and Education Chemistry (JREC) Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Journal of Social And Economics Research Edu Research : Jurnal Penelitian Pendidikan Linggau Journal Science Education (LJSE) JPOL: Journal of Pedagogy and Online Learning Jurnal Pendidikan Dasar Jurnal Sosial-Politika Center of Economic Students Journal (CSEJ) Jurnal Ilmu Manajemen Dan Kewirausahaan (JIMK) Jurnal Komunikasi dan Kebudayaan Jurnal Pengabdian Bangsa Jurnal Bisnis, Manajemen, dan Keuangan Kultura: Jurnal Ilmu Sosial dan Humaniora Jurnal Ekonomi dan Bisnis JSE: Jurnal Sharia Economica Nusantara Journal of Multidisciplinary Science Jurnal Ilmiah Mahasiswa Agrokomplek Jurnal Pengabdian Masyarakat dan Riset Pendidikan JURNAL SAINS dan INOVASI PERIKANAN Jurnal Pengembangan Pembelajaran Matematika Jurnal Penelitian Progresif (JPP) Jurnal Sipakatau: Inovasi Pengabdian Masyarakat JLE: Journal of Literate of English Education Study Program Indonesian Mining Journal JEKAMI: Journal of Accounting Jurnal Payung Sekaki : Kajian Keislaman International Journal of Language, Education, and Literature (IJLEL) Mores: Jurnal Pendidikan, Moral dan Kewarganegaraan Jurnal Serambi Ilmu Jurnal Elektronik Pendidikan Matematika Tadulako RESISTOR: Jurnal Pendidikan Vokasional Teknik Parewa Saraq: Journal of Islamic Law and Fatwa Review Jurnal Inovasi Pembelajaran Sinergi : Jurnal Ilmiah Multidisiplin
Rahmi
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Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Physics Public Health Social Sciences Other

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Journal : JURNAL DINAMIKA MANAJEMEN DAN BISNIS

 1 
Predicting Factors that Influence Consumer Purchase Intention for Online Shopping When Seller Live Streaming on Social Media Syafira Ahsanti; Usep Suhud; Rahmi
JURNAL DINAMIKA MANAJEMEN DAN BISNIS Vol 5 No 2 (2022): Jurnal Dinamika Manajemen dan Bisnis
Publisher : LPPM Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JDMB.05.2.7

Abstract

The purpose of this study was to example the effect of shopping orientation, sales promotion and trust on purchase intention to shop online when seller was live streaming on social media. The data collection method used a survey method in the form of a questionnaire via google form. Respondents in this study were consumers of social media users (17-40 years old) who lived in DKI Jakarta, liked to shop online through social media and found 200 respondents. The data analysis technique used AMOS version 26 and SPSS version 26 to process and analyse data from the research result. The result of the study can show that the variables of shopping orientation, online trust have a positive and significant effect on purchase intention. The variable of shopping orientation, sales promotion has a positive and significant effect on online trust. The sales promotion variable does not have any effect on the purchase intention variable.
The Influence of Celebrity Endorser Toward Emotional Attachment and Brand Trust That Impact to Purchase Intention Ursula Natalia; Mohamad Rizan; Rahmi
JURNAL DINAMIKA MANAJEMEN DAN BISNIS Vol. 4 No. 2 (2021): Jurnal Dinamika Manajemen dan Bisnis
Publisher : LPPM Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JDMB.04.2.1

Abstract

The purpose of this study is to determine the influence of celebrity endorser on purchase intention with emotional attachment and brand trust as an intervention. This study uses a survey method as a data technique using a questionnaire that is distributed by online. The sample used in this study are 210 women who had never used ESQA Cosmetics in Jabodetabek. This study is using a purposive sampling technique. The SEM (Structural Equation Model) method that will be used in this research is using data processing tools, namely SPSS version 24 and Lisrel. The findings indicates that 1) celebrity endorser has a positive and significant influence on emotional attachment, 2) celebrity endorser has a positive and significant influence on consumer purchase intentions, 3) emotional attachment has a positive and significant influence on consumer purchase intentions, 4) brand trust has a positive and significant influence on consumer purchase intentions, 5) celebrity endorser has a positive and significant influence on consumer purchase intentions. Keywords : Celebrity Endorser, Emotional Attachment, Brand Trust, Purchase Intention, ESQA Cosmetics.
Analysis of Perceived Benefit of Video on Demand Subscription Rahmi; Amalia Nabila; Gusty Mutiara Medina
JURNAL DINAMIKA MANAJEMEN DAN BISNIS Vol. 7 No. 2 (2024): Jurnal Dinamika Manajemen dan Bisnis
Publisher : LPPM Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JDMB.07.2.6

Abstract

This study examines the perceived benefits of Video on Demand (VoD) services through two main dimensions: perceived usefulness and perceived enjoyment. A cross-sectional questionnaire survey design was adopted in this study. An online version of the survey was developed using Google Forms, and a survey link was generated. The 244 respondents of this study are those who are familiar with Video on Demand products. Analysis methods included validity and reliability testing using SPSS version 26, as well as calculating the weighted average and scale range to assess the effectiveness of perceived benefits. Results indicate that both dimensions, perceived usefulness and perceived enjoyment, fall into the "effective" category, with average scores of 4.14 and 3.98, respectively. The perceived usefulness dimension suggests that respondents find VoD valuable, especially due to the variety of available content, while the perceived enjoyment dimension shows that respondents find VoD reasonably enjoyable. This study provides insights for VoD industry players in Indonesia for developing marketing strategies, though it also acknowledges limitations such as the limited representativeness of the sample and the exclusion of external factors.
Co-Authors A. Muh. Rifky Nugraha Abdul Aziz Abu, Nur Achmad Roesyadi Adhar Aditya Pratama Agun Sutrianto Agus Syam Agustin Nurhayati Ahmad , Finawati Ahmad Yusuf Ahmad, Muh. Ihsan Said Akhir, Muhammad Akmal Al-Muttaqii, Muhammad Alger Manaufals Ali Rahman Amalia Nabila Amir Mahmud Amirah Kamila Safitri Andi Chadijah Andi Muhammad Sadat Anggraini Anggriani Alamsyah Aprili Wulandari Ariani Rosadi Arianti, Nining arliani, Suci Arninda Anawai Arsil Aryanie, Irne Asmaul Husna Asrial Asriyanti Syarif, Asriyanti Aswarliansyah Ati Sumiati Awal Muqsith Azalia, Farah Cantika Cut Lika Mestika Sandy Cut Mazlina Ilhami Dalimunthe, Sholatia Dani, M Dedi Fazriansyah Putra Dedy Firduansyah Dermawan, M. Ariy Destria Kurnianti Dewi Susita Ditilebit, Norbertha Donny Septian Wibisono Edy Miswar Eka Erniwati Ervina Kusuma Wardani Evina Aura Exa Putri Evriyenni Fadillah, Nadya Febianti , Rika Fhadira Insani Putri Fidhyallah, Nadya Fadillah Fikhratul, Fikhratul Fitrah Widyawati Fitri Indah Yani, Fitri Indah Gandung Sugita Gita Aprilia Gunawan Gusty Mutiara Medina Haerati Hafizah Delyana, Hafizah Hajidah Arianti, Qori Hamdunah Haneul Hapisah Hari Prajitno, Danawati Haura, Tazkia Hilman Humaysah Ibal, La Ibrahim, Juliani Ika Febrilia Ika Kurniati, Neng Iko imelda arisa ISKANDAR Ismiatun Isnaniah Iswandi Ita Ilyana Ita Rodiah Jais, Ahmad Jamaluddin Jompa Kamase, Jeni Kayatun, Siti Nur Kelvint Khaeriyah, Andi Khaerunnisa Khairani, Suci Khairun Nisaa Laksmi Lenny Marlinda Lestari, Aprilia Eka Linda Destri Ayu Lucky Heriyanti Jufri, Lucky Heriyanti Luluk Fikri Mahfirah, Titis Fatarina Mahmusin, Muhammad Arash bin Malzara, Vidia Ratu Balqis Mardhatillah MARIA BINTANG Masniar Megawati Mohamad Ikbal Riski A. Danial Mohamad Rizan Mohammad Ali Wairooy Muh. Yusuf Muhammad Akhir Muhammad Al Muttaqii Muhammad Anas Muhammad Hasan Muhammad Irham Muhammad Jufri Muhammad Rusdi Muhammad Saleh Muhammad Tahir Muhammadar Murni Nanda, Teuku Syifa Fadrizha Nelly Nerlin Nopalina, Resi Nunuk Masluhiyah Nur Fadli Nur Insana Salam Nur Insana Salam Nur, Imran Syafei M. Patak, Andi Anto Perdana, Adli Waliul Permatasari , Ade Cahyani Prabumenang, Agung Kresnamurti Rivai Putri, Clara Alika Raden Ilham Rahadian Rahayu, Andi RAHMAT PERDANA Rahmati Rayandra Asyhar Restu Rezky Riki, Rd Riska RR. Ella Evrita Hestiandari Sabila Eka Septi Safitri, Mutia Safri, Hayanuddin Safruddin Sahabuddin Sakban Salman Salsabila, Rija Tasya Saparuddin Sarah Nadia Sardana S .H.,M.H, Layang Sari , Jelita Atika Sari, Rini Nurmala Sarina Sasmi, Aji Ahmadi Setyo Ferry Wibowo Sholikhah Siregar, Muhammad Edo Suryawan Siska Mellisa Sri Benti Etika Sufitrayati Sugihartati, Rahma Suherman Suhrawardi Sulfasyah Sulfiana SUSAN FEBRIANTINA, SUSAN Syafira Ahsanti Syafitri Syahputra, Muhammad Rifki Syahrial Syamsu Rijal Tarimana, Sitti Fatimah Tiara, Ayunda Trisna Ludi Toatubun, Helmi Tuti Supatminingsih Tutiliana Ursula Natalia Usep Suhud Usman Ibnu A Vip Paramarta Vitria, Andi Vivin Wahyu, Farhanah Wardhana, Arya Wijaya Pramodha Wildan Wulan Gontina yanti, vitri Yefri Joni Yudha Yunus Saputra Yusra Dewi Yustia Wulandari Mirzayanti Zahro, Khalisatuz Zakaria, Adam Zakiah, Rizka Zulfida, Edith Windy Zulfikan Zulfitri Aima