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Journal : Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat

Marketing Counseling for Handicraft Business from Plastic Waste through TikTok Digital Platform for Community Empowerment of Nusantara Tourism Village (Puspamukti Village) Nurherawati; Pramesti Melyna Mustofa; Ardiansyah; Alfin Nur Arifah; Della Apriani
ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 8 No. 1 (2025): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Muhammadiyah Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35568/abdimas.v8i1.5681

Abstract

Puspamukti Village is a Tourism Village that has various potentials in various fields, both agriculture and plantations. Puspamukti villagers are housewives who have free time besides farming and gardening. This counseling aims to empower the Puspamukti Village community through the development of a handicraft business from unused plastic waste that has been converted into goods that have selling power by making Profitable Trash, namely ceramics from garbage that has aesthetic value and marketable functions by utilizing the TikTok digital platform. The method used is a method with counseling activities including product manufacturing training, digital marketing techniques, and branding strategies. The results showed an increase in community knowledge and skills in managing plastic waste into value-added products, as well as an increase in community interest in marketing their products through TikTok. In addition, this counseling also succeeded in building a network between handicraft business actors in Puspamukti Village with a wider potential buyer. It can be concluded that the activities for community empowerment in Puspamukti Village have achieved a number of successes, including: 1) Increased awareness and skills: Puspamukti villagers have a better understanding of plastic waste management and are able to produce value-added handicraft products; 2) Behavior change: There have been positive behavioral changes in the community, namely an increased interest in processing plastic waste into useful products; 3) Economic development: The plastic waste handicraft business has the potential to increase community income and contribute to the village economy; 4) Effectiveness of TikTok utilization: The TikTok platform has proven effective as a promotional and marketing medium for handicraft products.
Co-Authors Abbas, Ahmad Abdullah Abdullah, Siti Rahmawati A. Musa Adam M Tanniewa Ade Putra Ode Amane Ade Rizki Adela Zinta Sari Adiprasetio Prabowo Afadil Afifah Indah Sari Agil Bahsoan Agnes Pratiwi Agostinho Ximenes Pereira Agustin Agustiningrum, Ratna Aisyah Alamsyah, Haryani AlBahri, Fauzan Putraga Alda Hikmah Rhamadani JL Aldy Kurniawan Muhlis Alfin Nur Arifah Almuzani, Nafi Amrullah Anandya, Rivany Andika Isma Anggraini, Pratiwi Anisa Pratiwi Anjani, Fandini Meilia Annisa Al-Isra ANNISA HANDAYANI Anugrah Aprilanti Archindra Arda Ari Siswanto Ari Siswanto Ari Wibawa Budi Santosa Arifah, Sitti Arjuna Armi, Sumi Aryana, Suhud Asriayani Ayi S. Ruqayyah Azizah , Sabila Nurul Bahagiya, Multika Untung Bahruni . Bashori, Achmad Berhimpon, Eliezar Boedi Herijono C. I. Sutrisno Catur Rakhmad Handoko, Catur Rakhmad Dahlia Daisy Dwijati Kumala Ratna Antariksih Darsiani Dea Ayu Sapitri Dedy Hidayat Kusuma Della Apriani Della Fadhilatunisa Desy Kristiane DEWI SARTIKA Dicky Wandira Aditya Putra Didik Dwi Suharso Diman, Banta Dini, Sherina Edy Prasetyo Hidayat Effendi Efkelin, Ria Elviandri, Elviandri Elyakim Nova Supriyedi Patty, Elyakim Nova Supriyedi Eni Sumarni Eryc Fadlil Faez Syahroni Fahmi Umasangadji Fais Hamzah Faizah Nurul Aliyah Faras, Maulana Farida R. Wargadalem Fathurrahmad Fathurrizki, Deva Fauzan, Randy Firna G Gimpe Gali Pribadi Hamidillah Ajie Hanifah, Ahmad Abu Hanna Azzahra Nabella Hardiansyah Harry Jundrio Haryani Hastuti, Juria Heldy Vanni Alam Helidu, Marlin S. Hendra Sudrajat Hendril Satrian Purnama Herman Heryani, Ririn Heydi Perdana Santoso Huko, Fortunatus Amandus Puji Ilyas Imam Prawiranegara Gani Imam Sutrisno Inda Yuliana Ngabito Indani Woronia Nure Indira Tribhuwana Indriani , Luluk Indriasari Ingratoeboen, Wyckmell Octof Iriansyah Irina Popoi Ismiyati Istiarsyah, Istiarsyah Jabbar, Firmansyah Bin Abd Kamila Istakhana Kasiyanti Kholija Siregar Khusnul Khatimah Kristantina Indriastuti Kurnia Yati Kusumajaya, Hendra Laili Fatimatuzzahro Libra, Robert M. Ficky Duskarnaen M. Rafi Mahbub, Mohammad Mahmudulhassan Mahrun M.Pd. Maisura Mariana Naicea, Dina Mariani Mariyani Martono Maryana Maulidar Md. Ziaur Rahman Melizubaida Mahmud Mena Sari Meyko Panigoro Milhan Mirnawati Mirnawati Moh. Cholil Mahfud Mohammad Jamhari Monika Retno Gunarti Muh. Fajar Alqadri Muh. Tajab Muhammad Abdul Rahim Muhammad Afandi Muhammad Arif Muhammad Hafizh Ridho Muhammad Lutfi Hakim Muhammad Rizky Muhammad Syaifullah, Muhammad Mukhlis Mustaruddin Mutiara Kurnia Sari N. Tangge, Lilies Nafi Almuzani Nanang Kosim Nengsi Sapitri Nova Mardiana, Nova Nur Afifah Nur Arfa Yanti Nurherawati Nurlatifah , Wulan Suci Nursandi, Reza Nurul Anggraeni Nurul Magfira Nurul Maulida Alwi Nurwijaya Fitri Nuzulul Pahmi Amri Pane, Putri Nurhazijah Pipin, Apriliana Pipit Kun Maya Pramesti Melyna Mustofa Pranowo Sidi Projek Priyonggo Sumangun Lukitadi Purwanti, Endang Pudji Putra, Mujiono Sang Putri, Nisrina Akbar Rizky Quina Raden Azty Afifadyandi Rahmi Utami Rahmizal, Maizul Ramadhan, Febiana Putri Ramadhani, Dede Ahmad Ratman Ratman Rezky Irianda Syahputra Rina Trisandi Rina Yanti Rizki Bagus Handoko Rohmah, Ulfa Nur Rosman Ilato Roy Hasiru Rustina Ryketeng, Masdar Sa'diyah, Chalawah Ummy Safe'i , Khoirul Dwi Safitri, Apdila Sanjaya, Aldy Sari, Dewi Mekar Sarni Sabonak Sarno . Saskia Dwi Anggraini Sawabi Shalfi Andri Shintya Nabilla Sinar Saprini Sintya Merinda Siti Masitoh Siti Nur Jannah Siti Nurbanah Sitti Nurkhaerah Slamet Budijanto Sri Handayaningsih SRI WULANDARI Stanley Suciana, Fitri Sudi Fahmi Sudirman Suganti Hasibuan Sumarlin Sunardi Sunarsih SUSIANA Suswadi Syamsiah , Siti Nurul Syarifan Nurjan Taher, Ahmad Tanib, Rian Abdul Taufan Purwokusumaning Daru, Taufan Purwokusumaning Teja Pratama , Rizki Tole Sutikno Tri Wahono Ulung Pribadi, Ulung Umasangadji, Fahmi Urip Mudjiono Urip Mudjiono, Urip Usman Aliyu Yunusa Utami, Ressa Andriyani Wa Nova Wahidah Wahyu Friyonanda Riza Wahyudi David Wahyudi David Warjani, Zikkri Zahrina Wawan Nopriansa Wendi Rachman Wiji Utami Winarto, Agung Tri Wulan Agustina, Nur Yeny Pusvyta, Yeny Yulianti Toralawe Yusmanidar Yusran Yusri Syam Akil Yustika Pratiwi Zikrullah Zirlia Anggraini Zulfikar