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PEMBERIAN EDUKASI PEMBIASAAN MENGGOSOK GIGI 21 HARI PADA SISWA SD AL AZHAR PROGRAM BULAN KESEHATAN GIGI NASIONAL 2024 “SCHOOL HEALTH PROGRAM”: PROVISION OF EDUCATION ON THE HABIT OF BRUSHING TEETH FOR 21 DAYS TO AL AZHAR ELEMENTARY SCHOOL STUDENTS NATIONAL DENTAL HEALTH MONTH PROGRAM 2024 “SCHOOL HEALTH PROGRAM” Icha Artyas Annariswati; Dyah Ayu Retnowulan; Endah Wahjuningsih; Cane Lukisari; Arya Brahmanta; Emy Khoironi; Hansen Kurniawan; Eddy Hermanto; Hery Supriyadi; Meinar Nur Ashrin; MeraldaRsoyy; Widyastuti; Novendy Yoyada; Budi Santoso
Jurnal Pengabdian Masyarakat Pesisir VOLUME 4 NOMOR 2
Publisher : Universitas Hang Tuah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30649/jpmp.v4i2.155

Abstract

Oral health in Indonesia is still a health problem that needs attention. Based on the 2018 Basic Health Research (Riskesdas), it is reported that the prevalence of oral and dental problems in Indonesia is still very high. The above can be caused by the lack of knowledge and lack of awareness of the Indonesian population towards dental hygiene, to overcome oral health problems in Indonesia Training of Trainers for teachers and parents for 21-day morning and night brushing activities teaches children and adults about the benefits of good oral hygiene and shows them how to brush their teeth twice a day with fluoride toothpaste to realize caries-free Indonesia in 2030. This activity is held online through the zoom application. The target participants were elementary school and inclusive school students aged 7-12 years, 10 parents and 10 teachers at SD Al Azhar Kelapa Gading Surabaya. The mechanism of the activity is “Training of Trainer” (TOT) for students and parents, showing that Training of Trainer activities on teachers and parents of SD Al Azhar Kelapa Gading Surabaya students can increase their knowledge and awareness on oral health.
Creative Consumer Lifestyle Through AIO Dimensions (Activities, Interests, Opinions) in Marketing Segmentation of Creative Business Units Brata, Raden Andalucija Rahmaniyya; Sari, Tanti Silvia; Widyastuti
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 5 No. 1 (2026)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2026.05.1.25

Abstract

Purpose – This study aims to explore and describe the lifestyle characteristics of creative consumers by applying the Activities, Interests, and Opinions (AIO) framework as a basis for lifestyle-based market segmentation in the creative retail context. Design/Methodology/Approach – This study employed a qualitative research design with an interpretive approach. Data were collected through in-depth semi-structured interviews with purposively selected consumers who actively engage with creative business units at Setrasari Mall, Bandung. The collected data were analyzed using thematic analysis to identify recurring lifestyle patterns and consumer segment profiles. Findings – The findings reveal two dominant creative consumer lifestyle segments. The first segment, The Conscious Collector, is characterized by a strong orientation toward product quality, ethical values, sustainability, and brand narratives, with relatively low price sensitivity. The second segment, The Digital Trendsetter, demonstrates high engagement with social media, visual aesthetics, promotional incentives, and trend-driven consumption. These findings indicate that lifestyle-based segmentation provides a deeper understanding of consumer diversity beyond conventional demographic segmentation. Originality/Value – This study contributes to the marketing segmentation and consumer behavior literature by applying the AIO framework within the context of creative retail environments. The study extends the understanding of creative consumer lifestyles by identifying context-specific lifestyle segments and providing strategic insights for creative business units in developing targeted communication strategies, promotional programs, and experiential marketing approaches to strengthen customer relationships.
Co-Authors AA Sudharmawan, AA Aat Ruchiat Nugraha Abd Rochman Fahmi Abyan, Ramzi Ade Risna Sari Adesia Kurnia Tahir Agus Frianto Agustina Widianti Ahmad Munir Ahmad Ridfah Ali Mustofa Ali Mustofa Ali Saukah Almanda Meidynita Kadir Alvara, Kayla Mutiara Amalia Novarita Amri Mustaqim, Benor Anam Sutopo Andi Nur Annisa Andini, Pitaloka Andrian, Zulkifli Andro Ruben Runtu Anggraini, Dita Anindya, R.A.Sekar Ciptaning Aprilia Arfiansyah, Valdi Arlita Dewi Nastiti Arlita Gladys Tricia Charyadie Arya Ady Nugroho Arya Brahmanta Asnaniar, Wa Ode Sri Aulia, Danisya Ersadianis Aura Fitrah Aulia Awaluddin, Andi Sopy Bachmid, Sofyan Bambang Sumardjoko Bayu Prabowo, Puguh Benny Dhevyanto Brata, Raden Andalucija Rahmaniyya Budi Murtiasa Budi Santoso Cahyaningrum, Kartika Cane Lukisari Cane Lukisari, Cane Caroline Prajnaparamitha Anggraini Cholichul Hadi Cholifah , Siti DA Retnowulan Damar Prasmusinto Darsinah Destari Putri Chaerunnisa Dian Mulawarmanti Dian Rachmawati Afandi Dian Widya Damaiyanti Dina Isnaeni Putriaji dwi wahyono Dyah Ayu Retno Wulan Dyah Ayu Retnowulan Dyah Lestarining R Dyah Sulistyaningsih eddy hermanto Eko Ari Wibowo Emy Khoironi Endah Wahjuningsih Endang Fauziati Fahmawati, Zaki Nur Fajar Rezki Wahyuni Fani Pangabdian, Fani Fanny M Laihad Farra Dwi Susilo Wardhani Felicia, Ivana Fitria Rahmitasari Galih Mahardika Munandar Gangka, Nur Arrad Tenri Ghozali Rusyid Affandi Haerani Nur Hamim, Sumi Amariena Handayani, Budi Hansen Kurniawan Harnowo, Setyo Harsono Hasibuan, Anjani Vicka Prasasti Hery Supriyadi Hidayatullah Icha Artyas Annariswati Ida Betanursanti Ida Betanursanti Illahi, Ristu Adi Putri Ima Faizah Ismail Iwan Alim Saputra Jizaira Qaza Sanzabillah Harun Sally Jumiati Audina Rappan Karlina Samadi, Karlina Kemal Asyidiq, Muhammad Khafifah Indah Ramadhani Khoironi, Emy Kristanti Parisihni Kurniati Zainuddin, Kurniati Kurniawan, Hansen Kurniawan, Muhammad Fariez Kusumasari, Peni Lazuwardiyyah, Fairuz Maliki , Rendra Zainal Markhamah Marwani Saputri Meinar Nur Ashrin MeraldaRsoyy Moch. Bahak Udin By Arifin MONIKA TIARAWATI Muhamad Irfan Florid Muhammad Nur Hidayat Nurdin Muhammad Nur Wahyu Hidayah Muin, Suriati Abd. Murfiah Dewi Wulandari Nabila Fitri Rahmawati Nabila Putri Utami Nadia Asandimitra Haryono Nadia Azzahra Syamsuddin Narapati, Rama Aditya Natasya Azhara Mira Savira Nawangsari, Nur Ainy Fardana Nina Nilawati Nindria Untarini Nining Setya Ningsih Nisa, Alditta Khoirun Novendy Yoyada Novita, Yulia Nugroho, Him'mawan Adi Nur Akmal Nur Alifah Sribudi Wahyuni Nur Ashrin, Meinar Nur Ismy Latif Nur Octavia Nurfi Laili Nur‘ainingsih, Dyah Pamungkas, Krisna Adhi Patiroi, Andi Nurul Fadhilah Peni Kusumasari Pentatito Gunowibowo Pradani, Zalza Putri Pratama, Zikri Fatua Puspitasari, Anis Fadila Puspitasari, Elya Ika Putri, Febyani Amanda Rahman Abidin Rahmat Hidayat Rima Parwati Sari Rini Pratiwi RIRIN PUSPARINI Risma Fadhilia Arsy Rizqi, Additya Rosita Irmawati, Ari Sabar Narimo Salampessy, Maryam Saptaswari, Dianty Sari, Tanti Silvia Sayyidah Ummu Kalzum Septasari Cahya Nazhifah Septiawan, Darul SLAMET SETIAWAN Sulistyaningsih, Dyah Susi Krestiana Syamsulina Revianti Talitha Ayu Ramadhani Theofilus Tiaranita Ramadhani Ummu Hani Vivin Ariestania Wahyuningsih, Erfiana Watono Wibowo, Eko Ari Widaningsih Widianti, Agustina Widya Anggrianita Ramadhani Wulandari, Amalia Seha Ya'la , Zakira Raihani Yessy Artanti Zahira, Safna Tiara Zulkifli ZUMROTIN NISA