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Journal : IIJSE

Coffee Shop Marketing Innovation through Differentiation Strategies during COVID-19 Pristiyono, Pristiyono; Husain, Husain; Harahap, Aziddin
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 5 No 2 (2022): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v5i2.3566

Abstract

The aim of this research is to dig deeper into differentiation strategies through appropriate indicators and what differentiation is offered by coffee shop business actors. Based on data from the Labuhanbatu Regency Cooperatives and SMEs Service in 2021, currently, the number of MSMEs operating in coffee shops is still surviving and is recorded as being actively assisted by 156 MSMEs. So, the authors decided to use the entire population as a sample of 156 respondents. Determination of sampling applies purposive sampling, one of the non-random sampling techniques. Data analysis uses validity and reliability tests as well as problem-solving using the IBM SPSS AMOS 22 path analysis approach. Based on the results of the respondent profile description, it is known that the majority are male, aged 31-40 years. The majority of businesses last 7-10 years with owner status. All hypotheses in this research can be accepted so that the variables of product differentiation, price differentiation, and service differentiation have a significant effect on marketing innovation.
Co-Authors Abdul Manan Abidin Nurdin Abubakar, Ahmad Shirat Adam, Rizilvana Datu Adi Prasetiyo, Adi Adi, W. A. Afriandi, Mahsus Ah. Fathonih Ahmad Ahmad Ahmat Adil Akhriana, Asmah Al-Mu’min, Al-Mu’min Amin, Farda Milanda Amin, Muh. Agil Andi Asmawati Azis Annah Annah, Annah Anthoni Anggrawan Anthony Anggrawan Apriani Apriani Apriliana, Zikriati Ardiasyah, Muhammad Irwan Ardimansyah Ardimansyah Arifin, Arham Arifin, Suci Ramadhani Armansah Armansah, Armansah Asep Nursobah, Asep Aspari, Zulkarnaen Asran, Asran Astuti, Sindi Atsidiqi, Satriawan Nadhrotal Awi, Awi azhar mardedi, lalu zazuli Azhar, Raisul Basa T Rumahorbo Chani Saputri, Dian Syafitri christofer satria Christopher Michael Lauw Dadang Pyanto Damayanti Elisabeth Dana Indra Sensuse Daniel Happy Putra Desiana Trisnawati Tobigo Devilla, Rego Diana Farid Djamalyanto, Meidi Dyah Susilowati Edy Saputra Eko Hadi Sujiono Engelbertus Mite Erni Haryanti Fadiel Rahmad Hidayat Fathurrahman Fathurrahman Fauzan Ali Rasyid Fitriani, Nurul Fristi Riandari Fu’ad, Asep Galih Hendro Martono Galih Tri Aditya Hadi, Muhammad Fawazi Haerani, Ruslan Hamdan, Abdul Rahim Hammad, Rifqi Harahap, Aziddin Hariyadi, I Putu Hartono Wijaya Hasanuddin Hasanuddin Helna Wardhana Hengki Tamando Sihotang Herlinda Herlinda, Herlinda Herman Mawengkang Hidayatulloh, Miftah Khilmi I Made Yadi Dharma I Made Yadi Dharma I Putu Hariyadi Ikrom, Paizul Indriasari, Sofianti Innudin, Muhammad Jaya, Nenet Natasudian JOHNSON SIALLAGAN Johnson Siallagan Kadir, Taqyuddin Kasmawaru, Kasmawaru Khaeruddin Khaeruddin Khairan marzuki Khairunnisa Khairunnisa Kurniadin Abd Latif Kurniawan, Vittorio Kusuma, Ariska Cesar Divian Candra Lalu Yayan Ardiansyah lauw, Christopher Michael Lauwl, Christoper Michael Lilik Widyawati Lita, Lita Lusa, Sofian M. Amal, M. Amal M. Arif Soeleman M. Rizal Manalu, Janviter Mangitung, Septina F Mardedi, Lalu Zazuli Azhar Marsa, Marsa Masbudi, Handika Maulana, Hifzul Wathoni Melati Rosanensi Michael Lauw, Christopher Miftahul Huda Mochamad Wahyudi Mohamad Erihadiana, Mohamad Mokodenseho, Sabil Muhamad Azwar Muhamad Azwar, Muhamad Muhamad Wisnu Alfiansyah Muhammad Arsyad Muhammad Fathoni, Muhammad Muhammad Haris Nasri Muhammad Husni Abdulah Pakarti Muhammad Irwan Ardiasyah Muhammad Safii Muhammad Safir MUHAMMAD TAJUDDIN MUHAMMAD TAUFIK Muhammad Zarlis Mukhlas, Oyo Sunaryo Mutmainah Mutmainah Nababan, Adli Abdillah Nadya Safitri Ni Ketut Sri Winarti Noegroho, Haris Noor, Tajuddin Novita Novita Nur Intan, Nur Nur, Muhammad Muhaimin Nurdiansah, Nurdiansah Nurfadilah Nurfadilah Nurhayati Nurhayati Nurul Fitriani Nurwahid, Hidayat Nuzululnisa, Baiq Nadila Pariabti Palloan Pilisman Buulolo Pristiyono, Pristiyono Pulung Nurtantio Andono Putra, I Gede Bagus Resa Pratama Putra, Muhammad Riyandana Putra, Muhammad Wahyu Rama Yuda Putri, S. Putro, Prasetyo Adi Wibowo Raden Mohamad Herdian Bhakti Rahman Rahman Ramadhan, Rahmat Adi Mulya Rana, Dwi Randy Vallentino Neonbeni Rauhil Fahmi Razali, Nabihah Husna Ridha Nurul Hayati Ridwan Afandi Riski, Riski Ryaldi, Muhammad Saebani, Beni Ahmad Safii, M Safriani, Laela Sambaeni, Daniel Santoso, Heroe Sappeami, Sappeami Sarib, Suprijati Sirojul Hadi Sistyawan, Dwanda Julisa Siti Rohmah Sitti Aisa, Sitti Sofian Lusa Subaer - Subaer, S. Sufyan Mubarak Sujaka, Tomi Tri Sulihin, Hafsah Surasa, Ais Suriyati Suriyati Suriyati, Suriyati Suryati Suryati Sutarman Sutarman Taryana, Y. Tomi Tri Sujaka Triwijoyo, Bambang Krismono Tutang, Risma Putri Willy Ulpah, Ghina Utami, Herniella Tiara Vidiasari, Viviana Herlita Wahidaturrahmi, Ifani Wahyudi Wahyudi Wardhana, M.Alifya Widyawati , Lilik Wirajaya Kusuma Yahya, Muh. Yakub, Bahruddin Umar Yayan Suganda Zaenal Muttaqin Zainab Zainab Zulfikri, Muhammad