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The Effect of Dynamic Capability, Strategic Innovation, and Market Orientation on Competitive Advantage of MSMEs in Culinary Sector Djafri, Novianty; Laksmi, Noorhani Dyani; Damana, I Ketut; Suharto, Bambang
Journal Management & Economics Review (JUMPER) Vol. 3 No. 10. 1 (2026): Special Issue: Call For Paper JUMPER
Publisher : Malaqbi Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jumper.v3i10. 1.991

Abstract

This study examines the effect of dynamic capability, strategic innovation, and market orientation on competitive advantage among Micro, Small, and Medium Enterprises (MSMEs) in the culinary sector. In an increasingly dynamic and competitive business environment, culinary MSMEs must develop adaptive and market-driven strategies to sustain superior performance. Drawing upon dynamic capability theory and market orientation perspectives, this research proposes an integrated framework to explain how internal capabilities and external market responsiveness contribute to competitive advantage. A quantitative explanatory research design was employed, using survey data collected from 210 culinary MSME owners and managers. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results reveal that dynamic capability, strategic innovation, and market orientation each have a positive and significant effect on competitive advantage. Strategic innovation emerges as the strongest direct predictor of competitive advantage. Furthermore, strategic innovation partially mediates the relationship between dynamic capability and competitive advantage, while market orientation significantly moderates the relationship between dynamic capability and strategic innovation. The model explains 67.2% of the variance in competitive advantage, indicating substantial explanatory power. These findings suggest that sustainable competitiveness in culinary MSMEs is achieved through the integration of adaptive capabilities, continuous innovation, and strong market responsiveness. The study contributes to strategic management literature by clarifying the interplay among dynamic capability, innovation strategy, and market orientation in enhancing MSME competitiveness, while also offering practical implications for entrepreneurs and policymakers.
Co-Authors Aat Ruchiat Nungraha Abd. Rasyid Syamsuri Abdul Aziz Bouty Abdul Haris PanaI Abdul Haris Panai Abdul Rahman Abdul Rahman Abdul Wahab Syakhrani Abdullah Ardi Agil Bahsoan Agus Triyono Agustini Agustini, Agustini Ahmad Abdi Yalida Ahmad Rizani Akhmadi Akhmadi Al- Amin Al-Amin Al-Amin Aloisius Harso Ambiyah, Sri Aminuyati ANDRI KURNIAWAN Ansar Anshar Made Antukai, Verawati Anuli, Deya Rahmatia H. Apriyanto A.J. Pauweni Arfan Arsyad Arfan Utiarahman Arfan Utiarahman Arfan Utuarahman Arifin Arifin Arifin Suking Arnes Yuli Vandika Arwildayannto Arwildayanto, Arwildayanto Asmawati Asmawati Asna Aneta Assel, Hadi Yamin Astin Lukum Bambang Suharto Baso Intang Sappaile Bucky Wibawa Karya Guna Caroline Caroline Caroline Ceiezta Korlefura Damana, I Ketut Daniel Pasaribu DEWANTO Dewi Maharani Rachmaningsih Dharma Gyta Sari Harahap Diah Fatma Sjoraida Diah Fatma Sjoraida Din, Maaz Ud Djupandang, Nurhardianti Ellina Rienovita Eralakaza, OURO BITASSE Erfan Hasmin Evi Hulukati FAHREZAL ZUBEDI Faiga Saleh Feronika Y. T, Alvita Fory Armin Nawai FORY NAWAY Franssisca, Meriyana Fryan Sopacua Gani, Delta Wahyuly Gustina Dali Hadenan Towpek Hadenan Towpek Hamzah B Uno Hariadi Said Harun, Windri Octavi Yani Hasrat A Aimang Hasyim Mahmud Wantu Heldy Vanni Alam Hida, Yinarti Ida Farida Ignatius Septo Pramesworo Ignatius Septo Pramesworo Ikhfan Haris Imam Mashudi, Imam Inombi, Susanti Intan Abdul Razak Isnanto Isnanto Isnanto Isnanto Iwan Ridwan Iwan Ridwan Judijanto, Loso Julinta Paulina Kahar, Muhammad Syahrul Karman Karman Karman Kasmudin Mustapa Khasanah Khasanah Kusno Setiadi Laksmi, Noorhani Dyani Lamanila, Sistavin Lamatenggo, Nina Loso Judijanto Loso Judijanto M. Anton Fatoni Mardi Widodo Mardi Widodo Mardia Bin Smith Mardia Bin Smith Marhawati, Besse MARIA BINTANG Masaong, Abdul Kadim Masri Kudrat Umar Meilinda Lestari Modjo Meyke Alie Miftha Huljannah Mirna Sahrudin Mohamad Zubadi Mohamad Zubaidi Mohammad Edy Nurtamam Mohammad Edy Nurtamam Mohammad Edy Nurtamam, Mohammad Edy Mohammad Zubaidi Mohd Syahrin Mohd Syahrin Moligai, Nurfahmi Muh.Safar Muhamad Ruslan Layn Muhamad Stiadi Muhammad Hero Soepeno Muhammad Nurhisyam Ali Setiawan Muhammad Nurhisyam Ali Setiawan Muhammad Salahuddin Muhdi Late Mujahidin Mujahidin Muliyani Mahmud Mursalin Musa, Linda Budiarsi Mustopa Nanang Roswita Paramata Nenni Triana Sinaga Ngiu, Zulaecha Nicodemus Lolonlun Nina Lamatenggo Noval K. Putra Daud Nur Mohamad Kasim Nurdayanti A. Rahman Nurfahmi Nurlia Djafar Nurlia Djafar Opan Arifudin Opan Arifudin Pakaya, Mohamad Melky Podungge, Sri Astuti PUPUNG PUSPA ARDINI Putriani L. Maliki Qamar Badu, Syamsu Radjak, Sri Wahyuni Ranat Mulia Pardede Rasid Yunus, Rasid Rauf A. Hatu Rosijanih Arbie Rusmin Husain Sallata, Olivia Melda Santosa, Tomi Apra Saripa Topaju Sarson W DJ Pomalato SELVIANTI DAUD Sinaga, Nenni Triana Sintyawati Kaaba Siska Dwi Yulianti Siska Dwi Yulianti Siti Sumiati Siti Sumiati Sitti Nur Alam Sitti Rahmawati Talango Sitti Roskina Mas Solissa, Everhard Markiano Sopacua, Fryan Sri Agriyanti Mestari Suci Indasari Sudarmo Sudarmo Sudarmo Sukini Sukini Sukini, Sukini Sukma Nurilawati Botutihe Sutari Jusna Sutarto Sutarto Syamsu Qamar Badu Syamsu Qamar Badu Syamsu Qamar Badu, Mardia Bin Smith Syamsu Qomar Badu Syarifuddin Syarifuddin Syarifuddin Tanipu, Feybi Octaviani Tineke Wolok Tomi Apra Santosa Tomi Apra Santosa Tuti Wantu Usharani Khuntia Via Yustitia Warni Tune Sumar Wawan Iskandar Gani Wiwin Yanti Aneta Yinarti Hida Zulaekah Zulaekah Zulaekah Zulaekah Zulfikar Rahman, Zulfikar Zulvia Trinova Zulystiawati Zulystiawati