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Ujang Sumarwan
Departemen IKK, Fakultas Ekologi Manusia, Institut Pertanian Bogor, Jl. Kamper, Wing 1 Level 5, Kampus IPB Dramaga, Bogor 16680
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Journal : Gadjah Mada International Journal of Business

 1 
The Role of Relational Reward Benefits for Developing the Non-Financial Value of a Customer to an Organization: Structural Equation Modeling Approach Kristiani, Enny; Sumarwan, Ujang; Yuliati, Lilik Noor; Saefuddin, Asep
Gadjah Mada International Journal of Business Vol 16, No 2 (2014): May-August
Publisher : Master of Management, Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (323.681 KB)

Abstract

Research on the customer value to an organization has been widely explored, yet most studies only determined on the financial value based on the customer’s purchasing behavior. The value of customers beyond their purchasing behavior –defined as the relational worth - has not been commonly captured yet. This non-financial value is one of the drivers in retaining customers, hence it becomes a crucial factor in preserving the profitability of the organization. For this reason, this paper aims to examine the customer non-financial valuations of a loyalty reward program. The scope of the study covered a reward program involving consumer exertions in the context of a Frequent Flyer Program (FFP) offered by an airline in Indonesia. The hypotheses are empirically tested with a sample of FFP members conducted through an online survey (n=475). The data were statistically analyzed using structural equation modeling (SEM) as a first order construct. Results indicate that the perceived social rewards lead to an affective and normative commitment as well as consumers’ satisfaction, while the economic reward did not have an effect on developing affective bonds with members for long-term relationships. The relational benefit offered through the FFP creates affectively and normatively committed members who produce relational behaviors, in terms of WOM, immunity, openness and acquiescence of the members to the airline. Furthermore, the FFP members produced social behaviors toward the airline when they felt satisfied with their relational exchanges.          
Factors Affecting Poor Strategy Implementation Pella, Muh. Darmin Ahmad; Sumarwan, Ujang; Daryanto, Arief; Kirbrandoko, .
Gadjah Mada International Journal of Business Vol 15, No 2 (2013): May-August
Publisher : Master of Management, Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (259.553 KB)

Abstract

Research on strategy implementation has been developed for three decades, yet only a few studies focus on factors affecting poor strategy implementation. This research evaluates the influence of strategy implementation problems on strategy implementation success and firm performance. This survey was conducted in 60 Indonesian companies and the data were statistically analysed using Structural Equation Modeling Partial Least Square (SEM PLS). The results show significant influence of strategy implementation problems on the degree of successful strategy implementation and perceived firm performance. The seven major obstacles that have impact on poor strategy implementation are: problems related to corporate scorecard, key performance indicators, information technology, competence, performance appraisal, strategy management office, and financial support.                  
The Role of Relational Reward Benefits for Developing the Non-Financial Value of a Customer to an Organization: Structural Equation Modeling Approach Enny Kristiani; Ujang Sumarwan; Lilik Noor Yuliati; Asep Saefuddin
Gadjah Mada International Journal of Business Vol 16, No 2 (2014): May-August
Publisher : Master in Management, Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (323.681 KB) | DOI: 10.22146/gamaijb.5354

Abstract

Research on the customer value to an organization has been widely explored, yet most studies only determined on the financial value based on the customer’s purchasing behavior. The value of customers beyond their purchasing behavior –defined as the relational worth - has not been commonly captured yet. This non-financial value is one of the drivers in retaining customers, hence it becomes a crucial factor in preserving the profitability of the organization. For this reason, this paper aims to examine the customer non-financial valuations of a loyalty reward program. The scope of the study covered a reward program involving consumer exertions in the context of a Frequent Flyer Program (FFP) offered by an airline in Indonesia. The hypotheses are empirically tested with a sample of FFP members conducted through an online survey (n=475). The data were statistically analyzed using structural equation modeling (SEM) as a first order construct. Results indicate that the perceived social rewards lead to an affective and normative commitment as well as consumers’ satisfaction, while the economic reward did not have an effect on developing affective bonds with members for long-term relationships. The relational benefit offered through the FFP creates affectively and normatively committed members who produce relational behaviors, in terms of WOM, immunity, openness and acquiescence of the members to the airline. Furthermore, the FFP members produced social behaviors toward the airline when they felt satisfied with their relational exchanges.          
Factors Affecting Poor Strategy Implementation Muh. Darmin Ahmad Pella; Ujang Sumarwan; Arief Daryanto; . Kirbrandoko
Gadjah Mada International Journal of Business Vol 15, No 2 (2013): May-August
Publisher : Master in Management, Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (259.553 KB) | DOI: 10.22146/gamaijb.5702

Abstract

Research on strategy implementation has been developed for three decades, yet only a few studies focus on factors affecting poor strategy implementation. This research evaluates the influence of strategy implementation problems on strategy implementation success and firm performance. This survey was conducted in 60 Indonesian companies and the data were statistically analysed using Structural Equation Modeling Partial Least Square (SEM PLS). The results show significant influence of strategy implementation problems on the degree of successful strategy implementation and perceived firm performance. The seven major obstacles that have impact on poor strategy implementation are: problems related to corporate scorecard, key performance indicators, information technology, competence, performance appraisal, strategy management office, and financial support.                  
Co-Authors A Amrullah Abd Azis Abdullah Abdullah Abu Bakar Achmad Fachrodji Achmad Fahrudin Adilah Adilah Aditya Galih Prihartono Aditya Nugraha Adiwinata, Novie Nostalgia Afra Nazhirah Agung Nurrohmat Agus Maulana Agus Wijaya Soehadi Agustina Soares Ahmad Mufid Ahmad Sulaeman Aji Hermawan Akbari, Deni Adha Alamsyah, Zeffry Aldi Noviandi Alexander Joseph Ibnu Wibowo Ali Khomsan Aminah, Mimin Amran Yahya Amru Sahmono Boang Manalu Amzul Rifin Anak Agung Gede Sugianthara Andi Oktoriyana, Andi Andis Sugrani Andreas Chang, Andreas Andreas Samudro Andrie Agustino Anggara, Fajar Anggi Triantoro Anggraini Sukmawati Anindya Savira Anindya Septisuwendani Annetta Gunawan Ari Rahman Arief Daryanto Arief Daryanto Arief, Yuni Sufyanti Arif Imam Suroso Arifin, Zukhri Agusty Leo Syamsul Aris Doyan Aris Doyan Ariyanti Sarwono Arya H. Dharmawan Arya H. Dharmawan ASEP SAEFUDDIN Athiek Sri Redjeki Atika Hermanda, Atika Atilah, Siti Avi Budi Setiawan Bagjamaghfira, Aulia Galuh Bagus Putu Yudhia Kurniawan Bagus Randhyartha Gumilar Bagus Sartono BAMBANG DWI WIJANARKO Benarda Benarda Budi Suharjo Budi Suharjo Budi Susila, Budi Bunasor Sanim Bustanul Arifin BUSTANUL ARIFIN Cahyono, Luqman Carissa Fauzia Arimurti Chasanah Chasanah Chrysanthini, Bebby Cut Zaraswati Dahlia Darjono, Agus Heru Dede Lilis Chaerowati Deden Setiawan Dedi Purnomo Dewi Sani Sukma Diah Arum Savitri Dian Hasfera Dicky Jhoansyah Dika Anggari Djoko Agus Purwanto Djoko Sudantoko Dodik Ridho Nurrochma, Dodik Ridho Dodik Ridho Nurrochmat Dudung Darusman Dudung Darusman Dudung Darusman Dwi Anindita Dwi Rini Kurnia Fitri Dwi Suryanto Hidayat E. Eko Ananto E. Eko Ananto Eddyono, Fauziah Edison, Rizki Edmi Edza Rinaldi Efriyani Sumastuti Egi Ardhika Winata Eliwatis Eliwatis Elsa Gusfryani Elsi Dwi Hapsari Endang Suhendang Endar Nugrahani Enny Kristiani Enny Kristiani Eny Palupi Erdiasa Nursaman Eri Purnomohadi Erliza Noor Etriya Etriya Euis Sunarti Eva Z Yusuf Eva Z Yusuf Eva Z Yusuf Eva Z. Yusuf Fafurida Fafurida Fajar Adi Faqih Udin dan Jono M. Munandar Meivita Amelia Fathiyah Fathiyah Fathonah, Woelandari FATIMAH FATIMAH Fika Azmi Fiscarini, Santy Fitrahdini Fitrahdini Fitria Annilda Fitriana Fitry Primadona Fransiska R Zakaria Fransiska R Zakaria Gagan Gandara Gede Agus Beni Widana Ghozali Maskie Gracia Victoria Fernandez Gultom, Novianti Br Gumilar, Bagus Randhyartha Gusfryani, Elsa Gustia Nur Aria Mahardikawati Habiebah, Intanadyah Ummie Hadi, Dhea Savira Hajar Hanan Anisa Saniyah Hanisa Rahmina Fitriyana Hari Wijayanto Hari Wijayanto Harianto Harianto Hartoyo Hartoyo . Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo Hasanuddin Hasanuddin Hasbiana Hasbiana Hasim Ashari Hasmawati Hasmawati Hendarsyah, Rachman Heny K Daryanto Heny Kuswanti Suwarsinah Hera Laxmi Devi Septiani Hera Laxmi Devi Septiani Herien Puspitawati Herry Purnomo Herry Purnomo Hidayat Arifin Hidayatullah, Muhammad Ikhsan Husnimubaroq, Robi I Gusti Ayu Putu Satya Laksmi I Ketut Mahardika I Wayan Mudianta Ida Ayu Dwi Lestari Idqan Fahmi Iffatul Ulfah Ignatius Suksmadi Ikeu Tanziha Imam Teguh Saptono Imsar Imsar Indah Ageng Maulidini Indah Dwi Pratama Indah Ria Lestari, Indah Ria Indah Susilowati Indayani B Inna Kurnia Hidayat Ira Agustina, Ira Irawan, R.Rudy Irma Rumondang Irman Hermadi Irni Rahmayani Johan Isma Nurhikmah Apupianti Ismul Huda Istiqlaliyah Muflikhati Istriningsih Ita Arfyanti Iwan Setiawan Iwan Setiawan JOHANNES W WAHONO Joko Rurianto Judianto Hasan Kadek Viviona Cristi Khairunnisa Ismah Kinanti Pradita Pangesti Kirbrandoko Kirbrandoko Komala sari, Komala Komang Mirah Meigaria Komara, Siti Kristiani, Enny Kristianingsih, - Kumoro, Retno Kuntadi, Yahya Agung Lestari*, Indah Ria Lestari, Indah Ria Lestari, Vici Lucyta Lilik Noor Lilik Noor Yulianti Lilik Noor Yulianti Lilik Noor Yuliati Linda Fitriani Lisdiawati, Hartika Lisha Luthfiana Fajri Lohita, Handinata D. Lyra Majasoka M Fadli M Nadratuzzaman Hosen M. Syamsul Maarif Mahanani, Raditya Kasih Maharini - Rahsilaputeri Mahlil, Teuku Majasoka, Lyra Maria, Maya Marliyah Marza Riyandika Nugraha Maulana, Syahrial MD Djamaludin Megalia, - Megawati Simanjuntak Melly Latifah Mirasanti Wahyuni, Mirasanti Mochammad Reza Firmansyah Moh. Djemdjem Djamaludin Mohammad Baedowy Mohd. Arifin Muchlis Ahmady Mufti Hatur Rahmah Muh. Darmin Ahmad Pella Muh. Darmin Ahmad Pella Muh. Muzani Zulmaizar Muhamad Nadratuzzaman Hosen Muhamad Ramdani, Risma Muhammad Adam Soetirto Muhammad Fadhil Choliq Muhammad Mukti Ali Muhammad Nur Mukhamad Najib Mukhammad Najib, Mukhammad Muliawan Hamdani, Muliawan Muslih Mughoffar Mutammam Mutammam Mutmainnah Abbas N. Nadhirin Nani, Irvan Nasution, Mutiara Naufal Fakhri Netti Tinaprilla Netty Tinaprilla Noor, Lilik Noorisiva Larasati Nova Yuliati Novarin Salim Noviandi, Aldi Nugraha, Marza Riyandika Nur Hafsah Yunus MS Nur Hasanah Nur Hasanah Nursamsia Nursamsia Nursoliha . Panca Wiputra Pella, Darmin Ahmad Pitrasacha Adytia Popong Nurhayati Prasetyo, Edi Yoga Prirafianti Purnomohadi, Eri R. Rudy Irawan Rachman, Yane Ardian Rachmat Agustian Rahayu, Ismie Leona Rahmah, Khairunnisa Rahmatul Fitriyah Rahmatulloh, Febriandi Rama Indera Kusuma Rayana Rayana Reni Daharti, Reni Reni Heviandri Reni Heviandri Riandarini Reni Sanjaya Resi Agestia Waji Resi Levi Permadani Resty Anugrah Kusmarini Retnaningsih Retnaningsih Retnaningsih Retnaningsih Reviani, Nia Reza, Fakhri Riady Ibnu Khaldun Riandarini, Reni Heviandri RINALDI RINALDI Riski Handayani Lubis Rita Nurmalina Robi Nastain Rokhani Hasbullah Rumangkit, Stefanus S, Wagiman S. Berto Fready Siahaan, S. Berto Fready Sabillah, Bellona Mardhatillah Sahara, - Salsabila, Unik Hanifah Samingan Samingan Sandryas Alief Kurniasanti Saraswati, Miranti Alfiah Sardolian Simbolon Sari, Yulia Indah Permata Sarifa Marwa, Sarifa Savira, Anindya Setiadi Djohar Setiadi Djohar Setiadi Djohar Setyo Ferry Wibowo Shalihati, Fithriyyah Shidqi, Salman Fauzan Sholihin Sholihin Sholihin Sholihin Sinta Wardani Sinta Wardani Siti Choriliyah, Siti Siti Jahroh Siti Komara Slamet Maktub, Slamet Slamet Riyadi Slamet Slamet Soesilo Hadimartono, Soesilo Sri Astuti Ratnasari Manggu Sri Bawono Sri Bawono Sri Imaningati Sri Utami Kuntjoro Stevia Septiani Subhan, . Sucihatiningsih Dian Wisika Prajanti Sufrin Hannan Suhendi Suhendi Sulistyo, Adi Suryawan, I Wayan Koko Susanti, Vonny Susi Sulastri Lubis Syafrudin wibowo, Teguh Syahri, Alfi Syamsuriyati, Syamsuriyati Syuhada Sufian Tanra, Andi Ainil Mufidah Tantry Nugroho Tartiani, Yuni Astuti Tri Taufik Hidayat B. Tahawa Tb. Nur Ahmad Maulana Tb. Nur Ahmad Maulana Thaslifa Theresia Gunawan Tiara Putri Sajuthi Tin Herawati Tinaprillia, Netti Tri Damayanti Tria Anisa Firmanti Trifani Mayka Ratri Tulus Sajiwo Tutut Sunarminto Vonny Susanti Wagiman Wagiman S. Wahpiyudin, Cep Abdul Baasith Wahyu Sukma Samudera Wahyu Widodo Wahyudian Wahyudian Wahyuningsih, Sri Suharmini Waluyo Waluyo Wardhani, Widya Wasito Wasito Waysima Waysima Waysima Waysima Widya Erdina Sandra Widyandana Widyandana Wikan Purwihantoro Sudarmaji Wira Aulia Wirna Arifitriana Wulandari, Kiki Dwi Wulandari, Shenda Maulina Yahya Agung Kuntadi Yane Ardian Rachman Yanti Sunaidi Yanuar Aga Nugraha Yanuar Rachmansyah Yeni Dilla Roza Yudha Heryawan Asnawi Yudha, Yudy Prakasa Yudy Prakasa Yudha Yurika Rahayu, Yurika Rahayu Yurita Sari Yurita Yurita Yusran Fachry Reza Yusuf, Eva Z Yusuf, Eva Z Yusuf, Eva Zhoriva Zhafirah, Anindya Zifwen Zifwen Zulfi Anggraini