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All Journal Jurnal Gizi dan Pangan Jurnal Manajemen dan Organisasi MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Jurnal Manajemen dan Agribisnis Media Gizi dan Keluarga ETIKONOMI Rotasi Wahana Matematika dan Sains MediaTor: Jurnal Komunikasi Jurnal Manajemen Teknologi Jurnal Ekonomi & Bisnis PNJ (JEKBIS PNJ) Jurnal Konseling dan Pendidikan Jurnal Psikologi Terapan dan Pendidikan Prosiding Seminar Nasional Sains Dan Teknologi Fakultas Teknik KOMUNITAS: INTERNATIONAL JOURNAL OF INDONESIAN SOCIETY AND CULTURE JDM (Jurnal Dinamika Manajemen) JEJAK Jurnal Kajian Bali JAS (Journal of ASEAN Studies) Indonesian Journal of Forestry Research Jurnal Penelitian Hutan Tanaman Journal of Economics, Business, & Accountancy Ventura The Indonesian Accounting Review Jurnal Ilmiah Mahasiswa FEB Gadjah Mada International Journal of Business Akuntansi Krida Wacana Jurnal Pembelajaran MIPA IQTISHADIA JAM : Jurnal Aplikasi Manajemen Jurnal Kesehatan Masyarakat Andalas (Andalas Journal of Public Health) Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal NERS JURNAL INTEGRASI PROSES Jurnal Kimia dan Kemasan Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Journal of Family Science Journal of Consumer Science Widyariset Jurnal Manajemen Dayasaing MIX : Jurnal Ilmiah Manajemen Proceeding SENDI_U Jurnal Pengabdian Kepada Masyarakat (Indonesian Journal of Community Engagement) Jurnal Ilmu Sosial dan Ilmu Politik Fondasi: Jurnal Teknik Sipil Binus Business Review HUMAN FALAH: Jurnal Ekonomi dan Bisnis Islam Proceeding of the Electrical Engineering Computer Science and Informatics Accounting Analysis Journal Journal of Economic Education Jurnal Penelitian Kesehatan Suara Forikes Jurnal Manajemen Indonesia SOSIOHUMANIORA: Jurnal Ilmiah Ilmu Sosial dan Humaniora Journal of Consumer Sciences Jurnal Ilmu Keluarga dan Konsumen Jurnal Penelitian Pendidikan IPA (JPPIPA) Journal of Environment and Sustainability International Research Journal of Business Studies (E-Journal) Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen Jurnal ASET (Akuntansi Riset) Jurnal Riset Akuntansi dan Keuangan Agregat: Jurnal Ekonomi dan Bisnis JRMSI - Jurnal Riset Manajemen Sains Indonesia Al-Muzara'ah Buletin Ilmiah Litbang Perdagangan Dinamisia: Jurnal Pengabdian Kepada Masyarakat Prosiding Seminar Nasional Darmajaya Jurnal Kesehatan Reproduksi Jurnal Penelitian Sosial dan Ekonomi Kehutanan Owner : Riset dan Jurnal Akuntansi JURNAL MathEdu (Mathematic Education Journal) Thaqafiyyat : Jurnal Bahasa, Peradaban dan Informasi Islam JURNAL PANGAN MABIS: Manajemen dan Bisnis Celebes Education Review Magisma: Jurnal Ilmiah Ekonomi dan Bisnis RANDANG TANA - Jurnal Pengabdian Masyarakat Jurnal Pengabdian Kepada Masyarakat MEMBANGUN NEGERI Pepatudzu : Media Pendidikan dan Sosial Kemasyarakatan JITEKGI Jurnal Ilmiah dan Teknologi Kedokteran Gigi EconBank : Journal Economics and Banking Kumawula: Jurnal Pengabdian Kepada Masyarakat Value: Jurnal Manajemen dan Akuntansi Syntax Idea Ge-STRAM: Jurnal Perencanaan dan Rekayasa Sipil SABDAMAS Jurnal Manajemen Shaut Al-Maktabah: Jurnal Perpustakaan, Arsip dan Dokumentasi Jurnal Partisipatoris Journal of Economic, Public, and Accounting (JEPA) Hipotenusa : Journal of Mathematical Society Indicators : Journal of Economic and Business Jurnal Paedagogy Indonesian Journal of Global Health research Widyariset Indonesia Berdaya Iqtishadia: Jurnal Kajian Ekonomi dan Bisnis Islam SALEE: Study of Applied Linguistics and English Education Jurnal Penelitian Agama Hindu Business Review and Case Studies Al-Fikru: Jurnal Ilmiah Jurnal Pendidikan BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi International Journal of Social Service and Research Asian Management and Business Review Journal Peqguruang: Conference Series Ikomik: Jurnal Ilmu Komunikasi dan Informasi Journal of Science and Science Education (JoSSEd) Indonesian Journal of Multidisciplinary Science ASEAN Marketing Journal Journal of Child, Family, and Consumer Studies Eduvest - Journal of Universal Studies Policy Brief Pertanian, Kelautan, dan Biosains Tropika International Research Journal of Business Studies Indonesian Journal of Forestry Research
Ujang Sumarwan
Departemen IKK, Fakultas Ekologi Manusia, Institut Pertanian Bogor, Jl. Kamper, Wing 1 Level 5, Kampus IPB Dramaga, Bogor 16680
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Journal : Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal

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Isu Kritis Dalam Pelayanan Persalinan Sesar: Analisis ISI Gultom, Novianti Br; Sumarwan, Ujang; Suwarsinah, Heny Kuswanti; Yusuf, Eva Zhoriva
Jurnal Aplikasi Bisnis dan Manajemen Vol. 8 No. 1 (2022): JABM Vol. 8 No. 1, Januari 2022
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.8.1.159

Abstract

The increase in an unnecessary caesarean section can endanger the mother, baby and also threaten the sustainability of the financing of the National Health Insurance (NHI) program. This study aims to identify critical issues surrounding managing consumer intentions to perform unnecessary caesarean sections and identify the role of stakeholders. Data collection was carried out through Focus Groups Discussion (FGD) with 14 experts and In-Depth Interviews (IDI) with 6 postpartum women. We transcribed interviews during the FGD and IDI into an interview text. The method of content analysis was carried out on the interview text. This study highlights the importance of managing the intention of the caesarean section in participants of the NHI and the importance of the three stakeholders, namely the role of the Ministry of Health, the role of BPJS Kesehatan, and the role of professional organizations. In particular, it is necessary to increase the role of doctors, midwives, and health workers through professional organizations together with the Ministry of Health and BPJS Health in managing the intention of caesarean section to educate pregnant women, especially primigravida women. In addition, the Ministry of Health needs to immediately establish guidelines for caesarean section services for medical indications, which are value for money guaranteed in the JKN program. Keywords: content analysis, intention, National Health Insurance, unnecessary caesarean section, value for money
Natural Gas Sales Optimization Strategy of PT XYZ in East Java Tulus Sajiwo; Sumarwan, Ujang; Asnawi, Yudha Heryawan
Jurnal Aplikasi Bisnis dan Manajemen Vol. 8 No. 3 (2022): JABM Vol. 8 No. 3, September 2022
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.8.3.823

Abstract

The condition of supply and demand for natural gas in East Java will experience dynamics, based on government work plans for Java gas pipeline, Tuban refinery and new gas field development. This research aims to analysis and simulate the gas market from 2021 to 2035 and develop gas marketing strategy to optimize PT XYZ's revenue. The Dynamic Model System method is used in scenario and market analysis, the AHP method is used for segmentation, targeting and positioning, while the Focus Group Discussion is used for the implementation strategy of optimizing revenue from gas sales. The results of the study show that during the period 2022 – 2025, the gas market in East Java experienced an excess of gas supply by 249 mmscfd, the second period in 2026-2030 the gas market was still a surplus of 53 mmscfd, but in 2030-2035 the gas market experienced a shortage of 260 mmscfd. PT XYZ's strategy is to prioritize the fertilizer sector, PGN industry and electricity through gas traders as the main buyers by using the main criteria for volume, utilization period and gas price as a reference in preparing scenarios and implementation strategies. The scenario is optimistic that the improve in gas production and maximize gas marketing will increase PT XYZ's revenue and position as the market leader in East Java. Keywords: AHP, gas marketing, natural gas, optimization, system dynamic model
Strategi Periklanan Kosmetik Efektif Untuk Generasi Y Menggunakan Celebrity Endorsement Nazhirah, Afra; Munandar, Jono M; Sumarwan, Ujang
Jurnal Aplikasi Bisnis dan Manajemen Vol. 9 No. 1 (2023): JABM, Vol. 9 No. 1, Januari 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.9.1.330

Abstract

Celebrity endorsement on social media has become a trendy way to advertise today. Examining the effectiveness of celebrity endorsers using the familiarity variable is deemed necessary, considering the risks that arise from selecting inappropriate celebrities. It is also important to explore whether different categories lead to different responses. The aim of the study was to analyze the effect of differences in endorser familiarity and product categories on compatibility with products, attitudes towards advertisements and brands and purchase intentions of Y generation consumers in cosmetic advertisements. This research is a 2x2 factorial experimental study using Multivariate Analysis of Variance (MANOVA). There were 2 stages of the research, the first stage was the pre-test with 30 research participants to select celebrities and the second stage was the main test with 156 participants who were divided into 4 experimental groups. The results of the study stated that differences in celebrity familiarity had no effect on compatibility with products and attitudes towards brands, but had an effect on attitudes towards advertisements and purchase intentions. Differences in product categories and interactions between familiarity and categories show insignificant results. Celebrity endorsers with high or low familiarity currently both have the same potential and each endorser has its own market. Companies should increase consumer product involvement by repeating information. Keywords: attitude towards advertising and brand, endorser familiarity, experimental study, purchase intention, product categories
Reaksi Konsumen Pasca Belanja Produk Pakaian dan Kosmetik Secara Online di Instagram: Consumer Reactions After Shopping For Clothing and Cosmetic Products Online on Instagram Khairunnisa Ismah; Sumarwan, Ujang; Nurhayati, Popong
Jurnal Aplikasi Bisnis dan Manajemen Vol. 9 No. 3 (2023): JABM Vol. 9 No. 3, September 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.9.3.1006

Abstract

The development of online businesses, consumers still feel disappointed after shopping online as a consumer reaction after shopping online on Instagram. This study aims to analyze the factors that influence consumer reactions through consumer satisfaction after shopping for clothing and cosmetics products online on Instagram, and analyze consumer reactions after shopping for clothing and cosmetics products online on Instagram. Respondents used in the study were 200 respondents using purposive sampling with criteria; respondents have bought clothing or cosmetic products on Instagram in the last month. Data were analyzed using SEM-PLS. The results showed that service quality, product quality, and perceived value have a positive and significant effect on customer satisfaction in clothing and cosmetics products. Product quality, perceived value, and customer satisfaction have a positive and significant effect on consumer reactions on clothing products. Service quality, product quality, and customer satisfaction have a positive and significant effect on consumer reactions in cosmetic products. Consumer reactions after shopping for clothing and cosmetics products online on Instagram show that respondents agree with the subvariable statements of loyalty 1, loyalty 2, loyalty 3, paymore, switch, internal response, and external response, and have a significant effect between clothing and cosmetics products. Respondents disagree with the statement of external response subvariable 2 and there is no significant effect with external response subvariable 2. Keywords: clothing product, cosmetic product, consumer reaction, instagram, online shopping
Co-Authors A Amrullah Abd Azis Abdullah Abdullah Abu Bakar Achmad Fachrodji Achmad Fahrudin Adilah Adilah Aditya Galih Prihartono Aditya Nugraha Adiwinata, Novie Nostalgia Afra Nazhirah Agung Nurrohmat Agus Maulana Agus Wijaya Soehadi Agustina Soares Ahmad Mufid Ahmad Sulaeman Aji Hermawan Akbari, Deni Adha Alamsyah, Zeffry Aldi Noviandi Alexander Joseph Ibnu Wibowo Ali Khomsan Aminah, Mimin Amran Yahya Amru Sahmono Boang Manalu Amzul Rifin Anak Agung Gede Sugianthara Andi Oktoriyana, Andi Andis Sugrani Andreas Chang, Andreas Andreas Samudro Andrie Agustino Anggara, Fajar Anggi Triantoro Anggraini Sukmawati Anindya Savira Anindya Septisuwendani Annetta Gunawan Ari Rahman Arief Daryanto Arief Daryanto Arief, Yuni Sufyanti Arif Imam Suroso Arifin, Zukhri Agusty Leo Syamsul Aris Doyan Aris Doyan Ariyanti Sarwono Arya H. Dharmawan Arya H. Dharmawan ASEP SAEFUDDIN Athiek Sri Redjeki Atika Hermanda, Atika Atilah, Siti Avi Budi Setiawan Bagjamaghfira, Aulia Galuh Bagus Putu Yudhia Kurniawan Bagus Randhyartha Gumilar Bagus Sartono BAMBANG DWI WIJANARKO Benarda Benarda Budi Suharjo Budi Suharjo Budi Susila, Budi Bunasor Sanim Bustanul Arifin BUSTANUL ARIFIN Cahyono, Luqman Carissa Fauzia Arimurti Chasanah Chasanah Chrysanthini, Bebby Cut Zaraswati Dahlia Darjono, Agus Heru Dede Lilis Chaerowati Deden Setiawan Dedi Purnomo Dewi Sani Sukma Diah Arum Savitri Dian Hasfera Dicky Jhoansyah Dika Anggari Djoko Agus Purwanto Djoko Sudantoko Dodik Ridho Nurrochma, Dodik Ridho Dodik Ridho Nurrochmat Dudung Darusman Dudung Darusman Dudung Darusman Dwi Anindita Dwi Rini Kurnia Fitri Dwi Suryanto Hidayat E. Eko Ananto E. Eko Ananto Eddyono, Fauziah Edison, Rizki Edmi Edza Rinaldi Efriyani Sumastuti Egi Ardhika Winata Eliwatis Eliwatis Elsa Gusfryani Elsi Dwi Hapsari Endang Suhendang Endar Nugrahani Enny Kristiani Enny Kristiani Eny Palupi Erdiasa Nursaman Eri Purnomohadi Erliza Noor Etriya Etriya Euis Sunarti Eva Z Yusuf Eva Z Yusuf Eva Z Yusuf Eva Z. Yusuf Fafurida Fafurida Fajar Adi Faqih Udin dan Jono M. Munandar Meivita Amelia Fathiyah Fathiyah Fathonah, Woelandari FATIMAH FATIMAH Fika Azmi Fiscarini, Santy Fitrahdini Fitrahdini Fitria Annilda Fitriana Fitry Primadona Fransiska R Zakaria Fransiska R Zakaria Gagan Gandara Gede Agus Beni Widana Ghozali Maskie Gracia Victoria Fernandez Gultom, Novianti Br Gumilar, Bagus Randhyartha Gusfryani, Elsa Gustia Nur Aria Mahardikawati Habiebah, Intanadyah Ummie Hadi, Dhea Savira Hajar Hanan Anisa Saniyah Hanisa Rahmina Fitriyana Hari Wijayanto Hari Wijayanto Harianto Harianto Hartoyo Hartoyo . Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo Hasanuddin Hasanuddin Hasbiana Hasbiana Hasim Ashari Hasmawati Hasmawati Hendarsyah, Rachman Heny K Daryanto Heny Kuswanti Suwarsinah Hera Laxmi Devi Septiani Hera Laxmi Devi Septiani Herien Puspitawati Herry Purnomo Herry Purnomo Hidayat Arifin Hidayatullah, Muhammad Ikhsan Husnimubaroq, Robi I Gusti Ayu Putu Satya Laksmi I Ketut Mahardika I Wayan Mudianta Ida Ayu Dwi Lestari Idqan Fahmi Iffatul Ulfah Ignatius Suksmadi Ikeu Tanziha Imam Teguh Saptono Imsar Imsar Indah Ageng Maulidini Indah Dwi Pratama Indah Ria Lestari, Indah Ria Indah Susilowati Indayani B Inna Kurnia Hidayat Ira Agustina, Ira Irawan, R.Rudy Irma Rumondang Irman Hermadi Irni Rahmayani Johan Isma Nurhikmah Apupianti Ismul Huda Istiqlaliyah Muflikhati Istriningsih Ita Arfyanti Iwan Setiawan Iwan Setiawan JOHANNES W WAHONO Joko Rurianto Judianto Hasan Kadek Viviona Cristi Khairunnisa Ismah Kinanti Pradita Pangesti Kirbrandoko Kirbrandoko Komala sari, Komala Komang Mirah Meigaria Komara, Siti Kristiani, Enny Kristianingsih, - Kumoro, Retno Kuntadi, Yahya Agung Lestari*, Indah Ria Lestari, Indah Ria Lestari, Vici Lucyta Lilik Noor Lilik Noor Yulianti Lilik Noor Yulianti Lilik Noor Yuliati Linda Fitriani Lisdiawati, Hartika Lisha Luthfiana Fajri Lohita, Handinata D. Lyra Majasoka M Fadli M Nadratuzzaman Hosen M. Syamsul Maarif Mahanani, Raditya Kasih Maharini - Rahsilaputeri Mahlil, Teuku Majasoka, Lyra Maria, Maya Marliyah Marza Riyandika Nugraha Maulana, Syahrial MD Djamaludin Megalia, - Megawati Simanjuntak Melly Latifah Mirasanti Wahyuni, Mirasanti Mochammad Reza Firmansyah Moh. Djemdjem Djamaludin Mohammad Baedowy Mohd. Arifin Muchlis Ahmady Mufti Hatur Rahmah Muh. Darmin Ahmad Pella Muh. Darmin Ahmad Pella Muh. Muzani Zulmaizar Muhamad Nadratuzzaman Hosen Muhamad Ramdani, Risma Muhammad Adam Soetirto Muhammad Fadhil Choliq Muhammad Mukti Ali Muhammad Nur Mukhamad Najib Mukhammad Najib, Mukhammad Muliawan Hamdani, Muliawan Muslih Mughoffar Mutammam Mutammam Mutmainnah Abbas N. Nadhirin Nani, Irvan Nasution, Mutiara Naufal Fakhri Netti Tinaprilla Netty Tinaprilla Noor, Lilik Noorisiva Larasati Nova Yuliati Novarin Salim Noviandi, Aldi Nugraha, Marza Riyandika Nur Hafsah Yunus MS Nur Hasanah Nur Hasanah Nursamsia Nursamsia Nursoliha . Panca Wiputra Pella, Darmin Ahmad Pitrasacha Adytia Popong Nurhayati Prasetyo, Edi Yoga Prirafianti Purnomohadi, Eri R. Rudy Irawan Rachman, Yane Ardian Rachmat Agustian Rahayu, Ismie Leona Rahmah, Khairunnisa Rahmatul Fitriyah Rahmatulloh, Febriandi Rama Indera Kusuma Rayana Rayana Reni Daharti, Reni Reni Heviandri Reni Heviandri Riandarini Reni Sanjaya Resi Agestia Waji Resi Levi Permadani Resty Anugrah Kusmarini Retnaningsih Retnaningsih Retnaningsih Retnaningsih Reviani, Nia Reza, Fakhri Riady Ibnu Khaldun Riandarini, Reni Heviandri RINALDI RINALDI Riski Handayani Lubis Rita Nurmalina Robi Nastain Rokhani Hasbullah Rumangkit, Stefanus S, Wagiman S. Berto Fready Siahaan, S. Berto Fready Sabillah, Bellona Mardhatillah Sahara, - Salsabila, Unik Hanifah Samingan Samingan Sandryas Alief Kurniasanti Saraswati, Miranti Alfiah Sardolian Simbolon Sari, Yulia Indah Permata Sarifa Marwa, Sarifa Savira, Anindya Setiadi Djohar Setiadi Djohar Setiadi Djohar Setyo Ferry Wibowo Shalihati, Fithriyyah Shidqi, Salman Fauzan Sholihin Sholihin Sholihin Sholihin Sinta Wardani Sinta Wardani Siti Choriliyah, Siti Siti Jahroh Siti Komara Slamet Maktub, Slamet Slamet Riyadi Slamet Slamet Soesilo Hadimartono, Soesilo Sri Astuti Ratnasari Manggu Sri Bawono Sri Bawono Sri Imaningati Sri Utami Kuntjoro Stevia Septiani Subhan, . Sucihatiningsih Dian Wisika Prajanti Sufrin Hannan Suhendi Suhendi Sulistyo, Adi Suryawan, I Wayan Koko Susanti, Vonny Susi Sulastri Lubis Syafrudin wibowo, Teguh Syahri, Alfi Syamsuriyati, Syamsuriyati Syuhada Sufian Tanra, Andi Ainil Mufidah Tantry Nugroho Tartiani, Yuni Astuti Tri Taufik Hidayat B. Tahawa Tb. Nur Ahmad Maulana Tb. Nur Ahmad Maulana Thaslifa Theresia Gunawan Tiara Putri Sajuthi Tin Herawati Tinaprillia, Netti Tri Damayanti Tria Anisa Firmanti Trifani Mayka Ratri Tulus Sajiwo Tutut Sunarminto Vonny Susanti Wagiman Wagiman S. Wahpiyudin, Cep Abdul Baasith Wahyu Sukma Samudera Wahyu Widodo Wahyudian Wahyudian Wahyuningsih, Sri Suharmini Waluyo Waluyo Wardhani, Widya Wasito Wasito Waysima Waysima Waysima Waysima Widya Erdina Sandra Widyandana Widyandana Wikan Purwihantoro Sudarmaji Wira Aulia Wirna Arifitriana Wulandari, Kiki Dwi Wulandari, Shenda Maulina Yahya Agung Kuntadi Yane Ardian Rachman Yanti Sunaidi Yanuar Aga Nugraha Yanuar Rachmansyah Yeni Dilla Roza Yudha Heryawan Asnawi Yudha, Yudy Prakasa Yudy Prakasa Yudha Yurika Rahayu, Yurika Rahayu Yurita Sari Yurita Yurita Yusran Fachry Reza Yusuf, Eva Z Yusuf, Eva Z Yusuf, Eva Zhoriva Zhafirah, Anindya Zifwen Zifwen Zulfi Anggraini