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Community Empowerment Melalui Digital Marketing Bagi Pelaku Usaha Mikro Kecil Dan Menengah Kota Lhokseumawe Riski, Aflia; Hafni, Nur; Maisyura, Maisyura; Meliza, Richa; Mujiburrahman, Mujiburrahman; Fazil, Muhammad; Khoirudin Lubis, Bahtera; Fatmasari, Desy
Jurnal Solusi Masyarakat (JSM) Vol. 2 No. 2 (2024)
Publisher : Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jsm.v2i2.18788

Abstract

Perkembangan digitalisasi telah berkembang dengan pesat dan berpengaruh pada masyarakat dalam mendukung berbagai kegiatan bisnis skala besar maupun kecil. Digital Marketing menjadi salah satu sarana untuk berjualan yang dapat membantu peningkatan penjualan produk dibandingkan dengan penjualan secara konvensional. Teknologi Informasi dan Komunikasi (TIK) merupakan sektor pendorong utama pertumbuhan ekonomi masyarakat. Selain itu, TIK juga berperan sebagai enabler dalam transformasi sosial budaya di berbagai aspek kehidupan masyarakat. Kegiatan pengabdian ini bertujuan untuk memberdayakan masyarakat Gampong Blang Pulo, Kota Lhokseumawe, melalui penerapan strategi digital marketing bagi pelaku UMKM. Beberapa persoalan mendasar yang dihadapi oleh UMKM di Gampong Blang Pulo, yaitu: 1) Kurangnya pengetahuan tentang pentingnya pemanfaatan Digital Marketing atau e-commerce dalam memasarkan produk.; 2) Kurangnya jejaring/ kerja sama dengan berbagai pihak dalam memasarkan produk UMKM yang bisa memenuhi kebutuhan pasar dan menambah pendapatan masyarakat Blang Pulo Kota Lhokseumawe. 3) Minimnya kemampuan masyarakat/ kelompok UMKM untuk menggunakan teknologi dalam memasarkan produk. Dalam era digital saat ini, kemampuan untuk memanfaatkan teknologi informasi dan komunikasi sangat penting untuk meningkatkan daya saing dan keberlanjutan usaha Mikro Kecil dan Menengah (UKM). Program pengabdian ini melibatkan serangkaian pelatihan dan pendampingan yang berfokus pada peningkatan keterampilan digital marketing, penggunaan media sosial, dan pemanfaatan platform e-commerce atau marketplace. Pelaksanaan pengabdian ini melibatkan beberapa tahap, yaitu: (1) identifikasi kebutuhan dan pemetaan pelaku UMKM, (2) pelaksanaan pelatihan dan workshop, (3) pendampingan teknis dalam implementasi strategi digital marketing, dan (4) evaluasi dan monitoring hasil kegiatan. Luaran yang dihasilkan pada pengabdian ini adalah publikasi kegiatan di media online, Publikasi ilmiah pada jurnal pengabdian berbasis OJS, Dokumen Kerjasama dan HKI.
IMPLEMENTASI SISTEM INFORMASI KEARSIPAN DINAMIS TERINTEGRASI DI KEMENTERIAN AGAMA KOTA LHOKSEUMAWE Hafni, Nur; Mardhiah, Ainol; Abu Bakar, Muhammad Bin; Fakhrurrazi, Fakhrurrazi
Jurnal Ilmu Sosial dan Ilmu Politik Malikussaleh (JSPM) Vol. 6 No. 1 (2025)
Publisher : FISIP Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jspm.v6i1.18816

Abstract

This research examines the implementation of the Integrated Dynamic Archival Information System (SRIKANDI) at the Ministry of Religious Affairs Office of Lhokseumawe City. SRIKANDI, mandated since December 1, 2022, by the Circular Letter of the Secretary General of the Ministry of Religious Affairs No. 31 of 2022, aims to support the Electronic-Based Government System (SPBE) by enhancing transparency, accountability, and efficiency in archival management. However, initial observations indicate that the implementation of this application is not yet optimal, with many archives still managed conventionally. This research aims to: 1) analyze the implementation of SRIKANDI at the Ministry of Religious Affairs Office of Lhokseumawe City, 2) identify obstacles in its implementation, and 3) evaluate efforts made to overcome these obstacles. The method used is descriptive qualitative analysis, with data collected through interviews, observations, and documentation. The research informants consist of Civil Service Apparatus (ASN) employees and SRIKANDI operators within the Ministry of Religious Affairs Office of Lhokseumawe City. The results show that the implementation of SRIKANDI faces several obstacles, including low understanding and skills of employees in using the application, lack of direction and socialization from leadership, limited facilities and infrastructure, and poor coordination between work units. Nevertheless, the Ministry of Religious Affairs Office of Lhokseumawe City has shown a commitment to overcoming these obstacles through increased training, the formation of special teams, and the provision of adequate facilities. In conclusion, despite various barriers in the implementation of SRIKANDI, continuous improvement efforts are being made to achieve more efficient and transparent archival management, supporting the overall implementation of SPBE.
MODEL PENDIDIKAN KESETARAAN PAKET A SETARA SD /MI MATA PELAJARAN PPKN Nur Hafni; Khasanah Khasanah
Akademika Vol 8 No 02 (2019): Akademika : Jurnal Teknologi Pendidikan
Publisher : Akademika : Jurnal Teknologi Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34005/akademika.v8i02.500

Abstract

Exploration studies conducted in reality show that the implementation of equality education at the Center for Community Learning Activities (PKBM) is still not in accordance with the demands of the curriculum and National Standards for Early Childhood Education and Community Education. The purpose of this study are: 1) to find out how the steps in the preparation of equality education modules in the PPKn Package A equivalent to SD / MI, 2) Testing the effectiveness of learning by using modules in the learning process. 3) Test the validity and reliability of equality education module products in PPKn Package A courses equivalent to SD / MI. The target in this study was grade VI students at PKBM Putri Gina which consisted of one class with 15 learning residents. This study uses a sampling technique is purposive sampling that is deliberate sampling in accordance with the requirements of the composition of sample members based on the type of treatment. Based on the results of the. This is also supported by the preparation of modules that are independent and contextual so as to facilitate citizens to learn packages that have limited, time to attend teaching and learning activities can continue to follow module-based learning independently.Discussion, it was concluded that the model A education model is equivalent to SD / MI PPKn subjects. After testing, learning by using the equivalency module A package SD / MI PPKn subjects have effectiveness in the learning process
MPLS: MENJAWAB TANTANGAN ADAPTASI PESERTA DIDIK BARU SESUAI KOGNITIF ANAK Jannah, Miftahul; Nurhafni, Nurhafni; Nasir, Mohd.
Dirasah: Jurnal Pemikiran dan Pendidikan Dasar Islam Vol 8 No 1 (2025): Dirasah: Jurnal Pemikiran dan Pendidikan Dasar Islam
Publisher : Sekolah Tinggi Agama Islam Binamadani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51476/dirasah.v8i1.730

Abstract

Penelitian ini membahas tentang Masa Pengenalan Lingkungan Sekolah (MPLS). MPLS merupakan salah satu tren pendidikan sebagai jawaban dari tantangan adaptasi peserta didik baru, apalagi untuk peserta didik baru tingkat Sekolah Dasar. Penulis mengevaluasi program MPLS di SDIT Hudawannur apakah sudah sesuai dengan kognitif anak. Metode yang digunakan dalam penelitian ini adalah kualitatif. Program MPLS di SDIT Hudawannur berlangsung selama 3 hari terhitung dari hari pertama masuk sekolah. Adapun agenda hari pertama adalah pengenalan lingkungan sekolah dan pengenalan adab salam santun. Agenda hari kedua adalah bermain permainan yang menstimulus sistem motorik anak. Sedangkan agenda hari ketiga adalah bermainan permainan tradisional. Semua agenda dibimbing dan di awasi oleh semua guru di SDIT Hudawannur. Semua kegiatan di MPLS SDIT Hudawannur dinilai sesuai dengan masa kognitif peserta didik baru, yaitu masa preoperasional. Namun agenda MPLS hari kedua dengan kegiatan bermain permainan yang menstimulus sistem motorik anak perlu dilakukan evaluasi karena jarak antara simbol permainan terlalu lebar jika dibandingkan dengan langkah kaki anak kelas 1 SD. Adapun kegiatan di hari pertama dan ketiga sudah sesuai dengan peserta didik baru. Dari wawancara dan ebservasi penulis, dampak dari MPLS SDIT Hudawannur dinilai efektif dalam membantu peserta didik dalam beradaptasi dengan lingkungan sekolah barunya.
Pembuatan Label, Media Sosial, dan Papan Nama Usaha Hamper & Buket Zahra Florist Asroni, Ondi; Nurhafni, Nurhafni; Fahmi, Rauhil; Ramdhani, Suciaty
ABDIMASKU : JURNAL PENGABDIAN MASYARAKAT Vol 8, No 1 (2025): JANUARI 2025
Publisher : LPPM UNIVERSITAS DIAN NUSWANTORO

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

UMKM Zahra Florist, usaha yang bergerak di bidang pembuatan hamper dan buket di Lombok Tengah, menghadapi tantangan berupa branding yang kurang menarik dan minimnya pemasaran digital. Untuk itu, program pengabdian masyarakat ini dirancang untuk memberikan solusi berupa rebranding dan penguatan digital marketing. Program ini mencakup pembuatan label produk, papan nama usaha, serta pendaftaran akun media sosial Instagram, Shopee, dan penambahan lokasi di Google Maps. Edukasi diberikan kepada pemilik UMKM mengenai pentingnya branding dan pemasaran online. Pendampingan meliputi desain label, optimalisasi media sosial, serta pengelolaan marketplace. Dengan strategi ini, diharapkan dapat meningkatkan daya tarik produk, visibilitas usaha, dan penjualan. Program ini juga ditargetkan menghasilkan luaran berupa artikel ilmiah, laporan pengabdian, serta akun marketplace dan media sosial yang aktif. Target capaian meliputi peningkatan kualitas dan kuantitas produk, efisiensi pemasaran, pemanfaatan teknologi, serta peningkatan kesejahteraan pemilik UMKM. Dengan mengadopsi strategi pemasaran digital, UMKM Zahra Florist diharapkan mampu bersaing di era digitalisasi, memperluas jangkauan pasar, dan meningkatkan profitabilitas
Penyuluhan Peningkatan Kualitas Hidup Lansia Dengan Edukasi Terapi Komplementer Herbal Di Lingkungan Akbid Kharisma Husada Binjai Tahun 2024 Nurhafni
Jurnal Pengabdian Masyarakat Disiplin Ilmu (JPMASDI) Vol. 2 No. 2 (2024): Jurnal Pengabdian Masyarakat Multi Disiplin Ilmu
Publisher : Information Technology and Science (ITScience)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jpmasdi.v2i2.4575

Abstract

Latar belakang: Penanganan masalah kesehatan lansia, selama ini lebih banyak menggunakan terapi farmakologi , namun apabila hal tersebut dilakukan dalam jangka panjang bisa memberikan dampak yang buruk bagi lansia seperti ketergantungan obat, mengakibatkan kerusakan pada fungsi kognitif, penurunan metabolisme dan penurunan pada fungsi ginjal hal tersebut tentu akan berpengaruh pada kualitas hidup lansia baik secara fisik maupun psikologis. Terkait dengan dampak tersebut alternatif terapi non-farmakologi atau komplementer menjadi pilihan untuk menangani masalah kesehatan pada lansia. Metode pengabdian: Metode yang digunakan dalam kegiatan adalah dengan memberikan penyuluhan berupa materi dalam bentuk PPT, leaflet dan poster tentang penyuluhan peningkatan kualitas hidup lansia dengan edukasi terapi komplementer herbal. Hasil pengabdian: Setelah dilakukan penyuluhan peningkatan kualitas hidup lansia dengan edukasi terapi komplementer herbal terdapat 10 orang lansia yang berada di lingkungan Akademi kebidanan Kharisma Husada Binjai dan meneerapkan terapi komplementer herbal Kesimpulan: Penyuluhan yang telah diberikan dapat memberikan tambahan pengetahuan dan wawasan bagi masyarakat khususnya lansia dalam meningkatkan kualitas hidup lansia.
POLICY ANALYSIS FOR PREPARING SERVICE TARIFFS FOR BLUD RSU CUT MEUTIA ACEH UTARA Laksamana, Harry; Fithra, Herman; Nurhafni, Nurhafni; Fazil, Muhammad
Jurnal Sosiologi Dialektika Sosial Vol. 11 No. 1 (2025): Maret
Publisher : Program Studi Sosiologi Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jsds.v11i1.15474

Abstract

This study analyzes the policy of preparing health service tariffs at the Cut Meutia General Hospital (RSU) of North Aceh Regency, which has the status of a Regional Public Service Agency (BLUD). Cut Meutia Hospital is the only advanced health facility in North Aceh and has a vital role in providing quality health services. This study focuses on how service tariffs are structured by considering the cost per unit of service, people's purchasing power, and the operational sustainability of sick homes. The results of the study show that Cut Meutia Hospital uses a tariff policy that includes cost recovery, cost plus, and cost minus. Although the rates set tend to be high for the lower middle economic community, this policy aims to ensure the sustainability of hospital operations and the quality of services provided. The process of preparing tariffs follows the regulations of the Regent of North Aceh, involving hospital management and other related parties. Periodic evaluations of tariffs need to be carried out in order to adjust to the needs of the community and service costs. This study provides an understanding of the importance of tariff policies in improving access and quality of health services and provides recommendations for hospital managers and local governments in setting fair and efficient rates.
Distance Function Analysis on Fuzzy C-Means for Clustering Aquaculture Production in North Sumatra hafni, Nur; Rangkuti, Yulita Molliq; Karo, Ichwanul Muslim Karo
Journal of Mathematics, Computations and Statistics Vol. 8 No. 1 (2025): Volume 08 Nomor 01 (April 2025)
Publisher : Jurusan Matematika FMIPA UNM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35580/jmathcos.v8i1.6500

Abstract

Abstrac As a maritime country, Indonesia has considerable fisheries resource potential, including in North Sumatra. However, less than optimal management causes a gap between the demand and supply of cultivated fish in this region. This research aims to analyze the use of the Fuzzy C-Means (FCM) method in classifying aquaculture production in North Sumatra based on Regency/City and primary commodities. This research also compares three methods of measuring Euclidean, Manhattan, and Chebyshev distances to determine the best method for data clustering. The North Sumatra Central Statistics Agency (BPS) data for 2018-2022. The results showed that there were two clusters, namely cluster 1 consisting of 4 districts with high fisheries production and cluster 2 consisting of 29 districts with low fisheries production. Evaluation using the Modified Partition Coefficient shows that the Manhattan distance method has the highest MPC value of 0.922. These results indicate that of the three distance methods, the Manhattan method is the best for applying Fuzzy C-Means to classify aquaculture production in North Sumatra.
Analysis of Barriers in the Implementation of the Slum-Free City Program in Lhokseumawe City, Aceh Province Riski, Aflia; Mujiburrahman, Mujiburrahman; Meliza, Richa; Hafni, Nur
Kolaborasi : Jurnal Administrasi Publik Vol 11, No 1 (2025): April 2025
Publisher : Department of Public Administration, Muhammadiyah University of Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/kjap.v11i1.15073

Abstract

The Slum-Free City Program is one of the strategic initiatives by the Indonesian government aimed at reducing slum areas in urban regions and improving the quality of life for the community. The establishment of Qanun Lhokseumawe City No. 11 of 2018 has made the Slum-Free City Program an effort to address slum settlement issues in Lhokseumawe City. This study aims to analyze the barriers faced in the implementation of the Slum-Free City Program in Lhokseumawe City. The research method used is qualitative with a descriptive approach, and the data were collected through interviews, observations, documentation, and literature review. The results of the study show that the barriers in the implementation of this program include insufficient budget allocation to meet all program needs, social, economic, and cultural constraints within the community, technical and infrastructure challenges, low public participation and awareness regarding the importance of cleanliness and supporting the Slum-Free City Program, and a lack of coordination among the various institutions (government, NGOs, and private sector) involved in the program. Additionally, legal issues related to land ownership and the limitations of regulations that support the Slum-Free City Program are also significant barriers. Based on these findings, the recommendations include increasing budget allocation, strengthening inter-agency coordination, improving socialization and education for the community, and enhancing technical and administrative mechanisms. This research is expected to contribute to improving the implementation of the Slum-Free City Program in the future and help realize cities free from slum areas.
The Relationship Between Therapeutic Communication and Pain Intensity of First Stage Labor at Hj. Erlianawati Clinic in 2024 Nurhafni, Nurhafni
Jurnal EduHealth Vol. 16 No. 02 (2025): Jurnal EduHealt, Edition April - June , 2025
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Therapeutic communication is communication that is designed and planned in order to foster a relationship between midwives and patients in order to adapt to stress, prevent psychological disorders, so that patients can feel comfortable, which ultimately accelerates the patient's healing process. If the midwife is lacking in providing good communication, and the mother is less confident in her labor, then a sense of fear arises so that the pain will increase. Labor pain is caused by many factors, ranging from the muscles in the uterus, the presence of muscles that lack oxygen or hypoxia due to contractions, the process of dilation and thinning of the cervix, the uterine corpus experiencing ischemia, and stretching or dilation. This study used the chi square test with a cross-sectional study design and was quantitative. The sample in this study was 29 mothers giving birth at the Hj. Erlianawati Clinic. The results of the analysis obtained a p value = 0.001 (p <0.05), this shows that there is a significant relationship between therapeutic communication and the intensity of labor pain in the first stage. Therapeutic communication affects the reduction in the intensity of labor pain.
Co-Authors - Fakhrurrazi AA Sudharmawan, AA Abu Bakar, Muhammad Bin Ade Luky Setiawan Aflia Riski Aflia Rizki Afni*, Hardi Ahmad Yani Ahmad Yani Aiyub Aiyub Aiyub Almasdi Syahza Andyna, Cut Anismar Arda Yatul Liani Arpika, Asma Mauli Asma Mauli Arpika Asmaul Husna Asrul Fahmi Auzar, Auzar Ayu Melati Ningsih Chairiyaton, Chairiyaton Cut Sukmawati Darmansyah, Dedy Defi Irwansyah Dinda Yarshal, Dinda Dini, Dini Ramadini Dyah Kuntorini Fadila, Sindi Fakhrurrazi Fatmasari, Desy Fauzi Fauzi Ferdy Saputra Ferizaldi Ferizaldi Ferizaldi Fitriah, Fita Hamdani Hamdani Hamidi, Muslem Harahap, Febriza Wirahma Dina Harahap, Yulia Sari Hasanah Hasyem, Muhammad Herman Fithra Hilda Mora Lubis Husen, Tamitha Intassar Huzaifah, Huzaifah Ichwanul Muslim Karo Karo Ida Royani Ilham Saputra Ilham, Ridha Iskandar Iskandar Khairisma, Khairisma Khasanah Khasanah Khoirudin Lubis, Bahtera Laksamana, Harry Lisa Iryani Lukman Maulana M IRFAN, M M. Nazaruddin, M. Mainita Maisyura Maisyura, Maisyura Mardhiah, Ainol Mariana Mariana Maryam Maryam Maryam Matondang, Fatimah Zahra Mauludi Meliza, Richa MIFTAHUL JANNAH Miftahul Jannah Mohd. Nasir Muh. fahrudin Alawi Muhammad Bin Abubakar Muhammad Fazil, Muhammad Muhammad Hasyem Muhammad Ichsan Muhammad Rizki Muhammad Yamin Muhtarom Mujiburrahman Mujiburrahman Murniati Murniati . Mursyidin Mursyidin Muryali Muryali Muslem Mutammimul Ula Niswanto Niswanto, Niswanto Nofil Gusfira Nofrizal Nofrizal Nur Paikah Nura Ustrina Oki Satria Ondi Asroni Pakpahan, Naomi Pasaribu, Arda Yatul Liani Prayogi, Aldi Putri Nabilla Rahmat Novissa Ramdhani, Suciaty Ratri Candrasari, Ratri Rauhil Fahmi Rauza Utari Rayuwati Rayuwati Rinda Ramadani Ritonga, Farhan Ardian Ritonga, Nursakinah Rivandi, Agung Riyandhi Riza Cadizza Rizki Munandar ROMY WAHYUNY, ROMY Rozatul Jannah Saputra, Jumadil Sari, Wulan Tahnia Setiawan, Ade Luky Siregar*, Iwan Setiawan Siti Aisyah siti nurkhasanah Sohheng, Nipon Sufi Sujarwo Sujarwo Sutri Helfianti Syarifah Sharah Natasya Syukran Syukriah Teuku Zulkarnaen Ti Aisyah Velayati, Sajidah Yulia Sari Harahap Yulianda, Riki Yulita Molliq Rangkuti Zakaria, Nurhijrah Binti