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All Journal CAPITALIS (JOURNAL OF SOCIAL SCIENCES) INTERNATIONAL JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (INJOSS) INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER) International Journal of Teaching and Learning (INJOTEL) Jurnal Administrasi Negara Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi (JEBIMAN) INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE) BORJUIS (JURNAL OF ECONOMY) Jurnal Kesehatan (JK) INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE) Jurnal Salome (Multidisipliner Keilmuan) International Journal of Social and Education (INJOSEDU) JUTEQ (JURNAL TEOLOGI & TAFSIR) NETIZEN (JOURNAL OF SOCIETY AND BUSSINESS) ZAHRA (JOURNAL OF HEALTH AND MEDICAL RESEARCH) Journal of Community Dedication Indonesian Journal of Education (INJOE) Jurnal Ilmu Pendidikan dan Kearifan Lokal (JIPKL) Mushaf Journal: Jurnal Ilmu Al Quran dan Hadis (MJ) Jurnal Komunikasi Jurnal Integrasi Ekonomi, Keuangan, dan Akuntansi (JIEKA)
Al-Amin
Universitas Airlangga, Surabaya, Indonesia
Religion Humanities Dentistry Economics, Econometrics & Finance Education Health Professions Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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STRATEGI KOMUNIKASI DIGITAL DALAM PEMASARAN: ANALISIS EFEKTIVITAS KAMPANYE DI PLATFORM SOSIAL MEDIA Al-Amin; Nashran Azizan
Jurnal Komunikasi Vol. 2 No. 12 (2025): Jurnal Komunikasi
Publisher : ADISAM PUBLISHER

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Abstract

In today's digital era, the use of digital communication strategies in marketing, particularly through social media platforms, has become a key factor in creating and executing eflective campaigns. This research investigates the various aspects that determine the eflectiveness of digital communication strategies in marketing campaigns across various social media platforms. It highlights the importance of integrating a deep understanding of digital technology, careful data analysis, and creativity in the development of digital communication strategies, which not only increase awareness and engagement but also drive customer conversion and loyalty
PENERAPAN KOMUNIKASI DEMOKRATIS DAN KONSTRUKTIF DALAM PENYELESAIAN SENGKETA PERTANAHAN Loso Judijanto; Al-Amin
Jurnal Komunikasi Vol. 3 No. 2 (2025): Jurnal Komunikasi
Publisher : ADISAM PUBLISHER

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Abstract

Land dispute resolution in Indonesia often faces complex challenges due to conflicting interests, lack of transparency, and weak communication between parties. The implementation of democratic and constructive communication is a strategic solution to overcome these problems. Through this approach, all parties involved are given equal space to express their opinions, supported by data transparency and facilitation by neutral parties such as the National Land Agency (BPN). Open deliberation, mediation, and socialisation processes can create a healthy dialogue, strengthen trust, and produce fair and mutually acceptable decisions. Thus, democratic and constructive communication has proven eflective in achieving sustainable and equitable resolution of land disputes
Pengaruh Kebijakan Fiskal Pemerintah Terhadap Pertumbuhan Ekonomi: Sebuah Analisis Literatur Al-Amin
JIEKA: Jurnal Integrasi Ekonomi, Keuangan, dan Akuntansi Vol. 1 No. 1 (2024)
Publisher : Adiba Aisha Amira

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.17053454

Abstract

Fiscal policy is one of the important instruments used by the government in regulating a country's economic growth. This study aims to systematically analyse the existing literature on the effect of fiscal policy on economic growth. Through an in-depth literature review, this study examines various theoretical and empirical approaches to fiscal policy, including aspects of government spending and tax revenue, and their impact on economic growth. The analysis includes various case studies from countries with different economic conditions to assess the effectiveness of fiscal policy in diverse contexts. The results indicate that fiscal policy has a significant role in influencing economic growth, but its effectiveness is highly dependent on country-specific conditions as well as the design and implementation of the policy. This research suggests that policymakers design fiscal strategies that not only focus on the short-term, but also support long-term economic growth by considering the balance between government spending and tax revenue. Through this literature analysis, it is expected to provide a more comprehensive view of the dynamics between fiscal policy and economic growth and pave the way for further research in this area.
PERAN ANALISIS PASAR, SEGMENTASI, DAN PENETAPAN POSISI MEREK DALAM MERANCANG STRATEGI PEMASARAN YANG EFEKTIF UNTUK MEMENUHI KEBUTUHAN DAN PREFERENSI KONSUMEN DI ERA PERSAINGAN GLOBAL Al-Amin; Taufik Udango
JIEKA: Jurnal Integrasi Ekonomi, Keuangan, dan Akuntansi Vol. 2 No. 1 (2025): JIEKA: Jurnal Integrasi Ekonomi, Keuangan, dan Akuntansi
Publisher : Adiba Aisha Amira

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.17984666

Abstract

This study examines the integral role of market analysis, market segmentation, and brand positioning in designing effective marketing strategies to meet consumer needs and preferences in an era of global competition characterised by digital disruption and cultural heterogeneity. Through a literature review method, the study found that market analysis—using the PESTEL, Porter's Five Forces, and big data AI-based SWOT frameworks—serves as a predictive foundation for identifying opportunities in emerging Southeast Asian markets such as Indonesia, with an e-commerce CAGR of 25%. while the integration of demographic-geographic-psychographic-behavioural segmentation with brand positioning, such as Unilever sachets or Patagonia eco-activists, increases campaign relevance by up to 50%, brand loyalty, and ROI through glocalisation and hyper-personalisation. The conclusion emphasises that the synergy of these three elements is essential for local companies to compete globally by 2025, with recommendations for implementing NVivo for thematic analysis and an adaptive STP framework to adapt to AR-social commerce trends.
Co-Authors Ach. Shobri Achmad Fathoni Agung Cucu Purnawirawan Agus Fawait Agus Hidayat Albert Yansen Alim Hardiansyah Amândio de Araújo Sarmento Amândio de Araújo Sarmento Ari Purwanti Arif Nugraha Kurniadi Arifatul Hasanah Awaluddin Awaluddin Azwar Rahmat Ben Brahim S. B. Benediktus Rolando Bikah Kusti Noviani Chamidatur Rohmah CYNTHIA PETRA HAUMAHU Cynthia Petra Haumahu Deasy Sandya Dina Indriyani Dwi Apriyanti Kumalasari Dwi Koerniawati Eka Mustika Sari Eka Sartika Eliagus Telaumbanua Endang Wahyuni Engelbertus Kukuh Widijatmoko Erik Saut Hatoguan Hutahaean Erna Widyasari Erwin Erwin Erwin Eyad Saleh Bani-Domi Farida Asy'ari Farida Hanum Fauziah Nur Hutauruk Fenni Yufantria Fien Pongpalilu Firdausih Firdausih Fitri Nur Hidayat Hadenan Towpek Hartati Maango Hasdiana Henny Noviany Hosaini Hosaini Hosaini Ika Dewi Sartika Saimima Ika Dewi Sartika Saimima Ika Zakiah Irda Suriani Iwan Ridwan Iwan Setiawan Kurnia Budhy Scorita Kusmawaty Matara Lina Affifatusholihah Loso Judijanto Lucky Mahesa Yahya M. Amin Fatulloh Maemunah Maemunah Maemunah Mahidin Fahmie Marzaniatun Marzuki Maulana Arafat Lubis Melyana R Pugu Mercy Reinette Handayani Mantur Miranu Triantoro Moh. Yamin Darsyah Mohamad Khairi Bin Haji Othman Mohammad Ahmad Bani Amer Mohd Syahrin Mokhamad Eldon Mudzakir Mudzakir Mudzakir Muh. Rezky Naim Muhammad Gazali Rahman Muhammad Mahfud Muhammad Masykur Abdillah Muhammad Syafri Munawir Najamuddin Petta Solong Nashran Azizan Nina Triolita Noneng Nurhayani Noorsidi Aizuddin Mat Noor Nopianti, Rina Novianty Djafri Nukman Nukman Nuraedah Nurul Lail Rosyidatul Mu'ammaroh Olivia Tahalele Pertiwi, Yuarini Wahyu Rachmadi Indra Praja Rafika Nisa Rafika Nisa Raharjo , Novianto Puji Rina Wijayanti Risqah Amaliah Kasman Rita Hayati Rita Hayati Rizki Fauzi Romadhon Rulyjanto Podungge S Pentanurbowo Salma Rozana Sangrila Puspita Dewi Setyo Gunawan Sherly Etika Sari Shidqiyah Sidderatul Akbar Sigit Sugiardi Sigit Sugiardi Sinta Aprianti St. Rahmah Sufia Widi Kasetyaningsih Suhana Sarkawi Sulaiman Sulaiman Sulistiani, Indah Sunanto Sunanto Sunanto Sunanto, Erna Handayani Supian Sutama Suwandi, Prastika Tjeng Syarifuddin Taufik Udango Tetikay, Robert Theriana, Ana Triyono, Bambang Ulin Naini Upus Piatun Khodijah Widjanarko Wigianto Budiawan Wilda Rizkiyahnur Nasution Wilda Rizkiyahnur Nasution Yogi Nurfauzi Yusnelli Yusnelli Zainuddin Zainuddin Zeni Zainal Muis