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All Journal Prosiding Seminar Nasional Indonesia CAPITALIS (JOURNAL OF SOCIAL SCIENCES) INTERNATIONAL JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (INJOSS) INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER) International Journal of Teaching and Learning (INJOTEL) Jurnal Administrasi Negara Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi (JEBIMAN) INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE) BORJUIS (JURNAL OF ECONOMY) Jurnal Kesehatan (JK) INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE) Jurnal Salome (Multidisipliner Keilmuan) International Journal of Social and Education (INJOSEDU) JUTEQ (JURNAL TEOLOGI & TAFSIR) NETIZEN (JOURNAL OF SOCIETY AND BUSSINESS) ZAHRA (JOURNAL OF HEALTH AND MEDICAL RESEARCH) Journal of Community Dedication Indonesian Journal of Education (INJOE) Jurnal Ilmu Pendidikan dan Kearifan Lokal (JIPKL) Mushaf Journal: Jurnal Ilmu Al Quran dan Hadis (MJ) Jurnal Komunikasi Jurnal Integrasi Ekonomi, Keuangan, dan Akuntansi (JIEKA)
Al-Amin
Universitas Airlangga, Surabaya, Indonesia
Religion Humanities Dentistry Economics, Econometrics & Finance Education Health Professions Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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STRATEGI KOMUNIKASI DIGITAL DALAM PEMASARAN: ANALISIS EFEKTIVITAS KAMPANYE DI PLATFORM SOSIAL MEDIA Al-Amin; Nashran Azizan
Jurnal Komunikasi Vol. 2 No. 12 (2025): Jurnal Komunikasi
Publisher : ADISAM PUBLISHER

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Abstract

In today's digital era, the use of digital communication strategies in marketing, particularly through social media platforms, has become a key factor in creating and executing eflective campaigns. This research investigates the various aspects that determine the eflectiveness of digital communication strategies in marketing campaigns across various social media platforms. It highlights the importance of integrating a deep understanding of digital technology, careful data analysis, and creativity in the development of digital communication strategies, which not only increase awareness and engagement but also drive customer conversion and loyalty
PENERAPAN KOMUNIKASI DEMOKRATIS DAN KONSTRUKTIF DALAM PENYELESAIAN SENGKETA PERTANAHAN Loso Judijanto; Al-Amin
Jurnal Komunikasi Vol. 3 No. 2 (2025): Jurnal Komunikasi
Publisher : ADISAM PUBLISHER

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Abstract

Land dispute resolution in Indonesia often faces complex challenges due to conflicting interests, lack of transparency, and weak communication between parties. The implementation of democratic and constructive communication is a strategic solution to overcome these problems. Through this approach, all parties involved are given equal space to express their opinions, supported by data transparency and facilitation by neutral parties such as the National Land Agency (BPN). Open deliberation, mediation, and socialisation processes can create a healthy dialogue, strengthen trust, and produce fair and mutually acceptable decisions. Thus, democratic and constructive communication has proven eflective in achieving sustainable and equitable resolution of land disputes
Pengaruh Kebijakan Fiskal Pemerintah Terhadap Pertumbuhan Ekonomi: Sebuah Analisis Literatur Al-Amin
JIEKA: Jurnal Integrasi Ekonomi, Keuangan, dan Akuntansi Vol. 1 No. 1 (2024)
Publisher : Adiba Aisha Amira

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.17053454

Abstract

Fiscal policy is one of the important instruments used by the government in regulating a country's economic growth. This study aims to systematically analyse the existing literature on the effect of fiscal policy on economic growth. Through an in-depth literature review, this study examines various theoretical and empirical approaches to fiscal policy, including aspects of government spending and tax revenue, and their impact on economic growth. The analysis includes various case studies from countries with different economic conditions to assess the effectiveness of fiscal policy in diverse contexts. The results indicate that fiscal policy has a significant role in influencing economic growth, but its effectiveness is highly dependent on country-specific conditions as well as the design and implementation of the policy. This research suggests that policymakers design fiscal strategies that not only focus on the short-term, but also support long-term economic growth by considering the balance between government spending and tax revenue. Through this literature analysis, it is expected to provide a more comprehensive view of the dynamics between fiscal policy and economic growth and pave the way for further research in this area.
PERAN ANALISIS PASAR, SEGMENTASI, DAN PENETAPAN POSISI MEREK DALAM MERANCANG STRATEGI PEMASARAN YANG EFEKTIF UNTUK MEMENUHI KEBUTUHAN DAN PREFERENSI KONSUMEN DI ERA PERSAINGAN GLOBAL Al-Amin; Taufik Udango
JIEKA: Jurnal Integrasi Ekonomi, Keuangan, dan Akuntansi Vol. 2 No. 1 (2025): JIEKA: Jurnal Integrasi Ekonomi, Keuangan, dan Akuntansi
Publisher : Adiba Aisha Amira

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.17984666

Abstract

This study examines the integral role of market analysis, market segmentation, and brand positioning in designing effective marketing strategies to meet consumer needs and preferences in an era of global competition characterised by digital disruption and cultural heterogeneity. Through a literature review method, the study found that market analysis—using the PESTEL, Porter's Five Forces, and big data AI-based SWOT frameworks—serves as a predictive foundation for identifying opportunities in emerging Southeast Asian markets such as Indonesia, with an e-commerce CAGR of 25%. while the integration of demographic-geographic-psychographic-behavioural segmentation with brand positioning, such as Unilever sachets or Patagonia eco-activists, increases campaign relevance by up to 50%, brand loyalty, and ROI through glocalisation and hyper-personalisation. The conclusion emphasises that the synergy of these three elements is essential for local companies to compete globally by 2025, with recommendations for implementing NVivo for thematic analysis and an adaptive STP framework to adapt to AR-social commerce trends.
THE RELATIONSHIP BETWEEN JOB SATISFACTION AND EMPLOYEE PERFORMANCE: AN HRM LITERATURE PERSPECTIVE Ja'far Amiruddin; Al-Amin
INTERNATIONAL JOURNAL OF SOCIETY REVIEWS Vol. 4 No. 1 (2026): INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER)
Publisher : Adisam Publisher

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Abstract

Job satisfaction and employee performance are two crucial aspects that are interrelated in human resource management. Research shows that there is a positive correlation between job satisfaction and employee performance, where satisfied employees tend to show higher productivity, stronger levels of commitment, and lower absenteeism. However, the literature also indicates that this relationship is influenced by various other factors, such as intrinsic motivation, personal values, and work environment conditions. Therefore, management needs to consider the broader context to ensure sustainable improvements in employee performance. Contemporary approaches emphasise the importance of an integrated strategy, which not only increases job satisfaction but also creates a supportive work environment to achieve optimal performance. An effective HRM strategy will take into account both psychological and structural aspects to maximise employee performance and thus have a positive impact on the whole organisation.
THE ROLE OF SOCIAL MEDIA IN PUBLIC DECISION-MAKING PROCESSES AND COMMUNITY PARTICIPATION Syarifuddin; Indah Sulistiani; Bikah Kusti Noviani; Al-Amin; Rahma Helal Al_ Jbour
INTERNATIONAL JOURNAL OF SOCIETY REVIEWS Vol. 4 No. 1 (2026): INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER)
Publisher : Adisam Publisher

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Abstract

Social media plays an important role in increasing public participation. Platforms such as Twitter, Facebook and Instagram enable the rapid and widespread dissemination of information among the public, so that people become more informed about important issues. In addition, social media provides a space for people to express their opinions and interact directly with policymakers, creating a more inclusive and democratic form of participation. Through social media, individuals are able to engage in public discussions, contribute to social movements, and influence societal decision-making processes. However, the positive impact of social media on public participation must also be managed wisely due to significant challenges. The spread of inaccurate news and misinformation through social media can cause confusion and conflict in society. Algorithms that favor controversial or extreme content also have the potential to exacerbate political polarization and divide communities. To face these challenges, good digital literacy is needed so that people can be more critical in evaluating the information they receive and share. In addition, collaboration between the government, social media platform administrators and the public is needed to ensure that social media can be utilized positively and constructively to increase public participation. With the right approach, social media has the potential to be an effective tool to create a more inclusive, transparent and responsive public decision-making process.
TRANSPARENT AND ACCOUNTABLE SCHOOL FINANCIAL MANAGEMENT: CHALLENGES AND PROCESSES Dwi Koerniawati; Al-Amin
International Journal of Teaching and Learning Vol. 4 No. 2 (2026): International Journal of Teaching and Learning (INJOTEL)
Publisher : Adisam Publisher

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Abstract

Transparent and accountable school financial management is an important aspect in ensuring the sustainability and credibility of educational institutions. Transparency enables effective oversight and reduces the risk of misappropriation of funds, while accountability ensures that any funds utilised can be accounted for to all stakeholders. However, significant challenges are often faced, including limited skilled human resources, differences in standards and regulations between different levels of government, and limitations in technology and infrastructure. Overcoming these challenges requires improving the capacity of human resources through regular training and appropriate application of information technology, as well as strong collaboration between schools, government and communities. Thus, more open and accountable financial management can be achieved, supporting sustainable educational progress.
INTEGRATED QUALITY MANAGEMENT IN EDUCATION: A CASE STUDY IN A SECONDARY SCHOOL Al-Amin; Farida Asy'ari
International Journal of Teaching and Learning Vol. 4 No. 2 (2026): International Journal of Teaching and Learning (INJOTEL)
Publisher : Adisam Publisher

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Abstract

This research examines the implementation of Total Quality Management (TQM) in Secondary Schools as an effort to improve the quality of education. The purpose of this study is to understand how TQM strategies are applied in the educational context and identify their impact on various aspects of school operations. The research method used was literature review. The results show that the implementation of TQM in secondary schools creates a consistent and systematic mechanism in planning, implementing and evaluating the education process. It also increases the participation and involvement of all stakeholders and strengthens collaboration between teachers, students, parents and other school staff. In addition, TQM promotes a culture of continuous improvement and operational efficiency, which overall contributes to improved education quality and student learning satisfaction. The conclusion of this study confirms that TQM is an effective approach in improving the quality of education in secondary schools. With TQM in place, schools can achieve higher quality standards, create a more conducive learning environment and meet students' needs more effectively.
AI-BASED DECISION MAKING IN MACRO AND MICROECONOMICS: TOWARD OPTIMAL EFFICIENCY Loso Judijanto; Bahrun Thalib; Haryanto; Al-Amin
Prosiding Seminar Nasional Indonesia Vol. 1 No. 3 (2024): Prosiding Seminar Nasional Indonesia
Publisher : CV. Adiba Aisha Amira

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Abstract

In the last decade, Artificial Intelligence (AI) has moved from being a futuristic concept to a critical component of economic decision-making. The use of AI has been extended to various aspects of the economy, ranging from strategic decision-making at the firm level to macroeconomic policy at the government level. This study aims to examine the impact of AI on decision-making in macro and microeconomics, and understand how optimal efficiency can be achieved through the implementation of this technology. The study conducted in this research utilizes the literature research method. The results of this study show that AI has the potential to increase economic growth due to increased productivity and operational efficiency. At the macro level, AI contributes to more accurate policy planning and efficient resource management. At the micro level, AI supports businesses in gaining competitive advantage through supply chain optimization, personalization of service offerings, and better customer data management. However, the findings also emphasize the importance of addressing ethical, privacy, and accessibility challenges to ensure that the benefits of AI are widely and equitably enjoyed.
SCHOOL-COMMUNITY COLLABORATION: AN EDUCATION MANAGEMENT APPROACH TO STRENGTHENING COMMUNITY-BASED SCHOOLS Nurul Lail Rosyidatul Mu'ammaroh; Melyana R Pugu; Novia Nelza; Al-Amin
Prosiding Seminar Nasional Indonesia Vol. 1 No. 3 (2024): Prosiding Seminar Nasional Indonesia
Publisher : CV. Adiba Aisha Amira

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Abstract

This research aims to analyse the importance of school-community collaboration as an educational management approach in strengthening community-based schools. The method used in this research is a literature review involving a review of various scholarly sources, journals and documentation related to this topic. The results show that effective collaboration starts with the establishment of a representative committee and a good communication strategy to ensure the involvement of all parties. Specific programmes such as mentoring, extracurricular activities and community service are proven to enrich students' learning experience and shape their character and social awareness. In addition, continuous evaluation and development through regular evaluation sessions and the use of relevant evaluation tools showed positive results in identifying areas of improvement and new opportunities. Overall, this study confirms that school- community collaboration is a strategic and effective approach to creating a comprehensive and inclusive education ecosystem. This collaboration not only optimises students' potential but also strengthens social ties within the community, making the educational process an ever-evolving collective effort.
Co-Authors Ach. Shobri Achmad Fathoni Agung Cucu Purnawirawan Agus Fawait Agus Hidayat Albert Yansen Alim Hardiansyah Amândio de Araújo Sarmento Amândio de Araújo Sarmento Ari Purwanti Arif Nugraha Kurniadi Arifatul Hasanah Awaluddin Awaluddin Azwar Rahmat Bahrun Thalib Ben Brahim S. B. Benediktus Rolando Bikah Kusti Noviani Chamidatur Rohmah CYNTHIA PETRA HAUMAHU Deasy Sandya Dina Indriyani Dwi Apriyanti Kumalasari Dwi Koerniawati Eka Mustika Sari Eka Sartika Eliagus Telaumbanua Endang Wahyuni Engelbertus Kukuh Widijatmoko Erik Saut Hatoguan Hutahaean Erna Widyasari Erwin Erwin Erwin Eyad Saleh Bani-Domi Farida Asy'ari Farida Hanum Fauziah Nur Hutauruk Fenni Yufantria Fien Pongpalilu Firdausih Firdausih Fitri Nur Hidayat Fitriani Abdullah Hadenan Towpek Hartati Maango Haryanto, Haryanto Hasdiana Henny Noviany Hosaini Hosaini Hosaini Ika Dewi Sartika Saimima Ika Dewi Sartika Saimima Ika Zakiah Irda Suriani Iwan Ridwan Iwan Setiawan Ja'far Amiruddin Jona Bungaran Basuki Sinaga Kurnia Budhy Scorita Kusmawaty Matara Lina Affifatusholihah Loso Judijanto Lucky Mahesa Yahya Lukman Hakim M. Amin Fatulloh Maemunah Mahidin Fahmie Marzaniatun Marzuki Maulana Arafat Lubis Melyana R Pugu Mercy Reinette Handayani Mantur Miranu Triantoro Moh. Yamin Darsyah Mohamad Khairi Bin Haji Othman Mohammad Ahmad Bani Amer Mohd Syahrin Mokhamad Eldon Mudzakir Mudzakir Mudzakir Muh. Rezky Naim Muhammad Gazali Rahman Muhammad Mahfud Muhammad Masykur Abdillah Muhammad Syafri Munawir Najamuddin Petta Solong Nashran Azizan Nina Triolita Noneng Nurhayani Noorsidi Aizuddin Mat Noor Nopianti, Rina Novia Nelza Novianty Djafri Nukman Nukman Nuraedah Nurul Lail Rosyidatul Mu'ammaroh Olivia Tahalele Pertiwi, Yuarini Wahyu Rachmadi Indra Praja Rafika Nisa Rafika Nisa Raharjo , Novianto Puji Rahma Helal Al_ Jbour Rina Wijayanti Risqah Amaliah Kasman Rita Hayati Rita Hayati Rizki Fauzi Romadhon Rulyjanto Podungge S Pentanurbowo Salma Rozana Sangrila Puspita Dewi Setyo Gunawan Sherly Etika Sari Shidqiyah Sidderatul Akbar Sigit Sugiardi Sigit Sugiardi Sinta Aprianti St Rahmah Sufia Widi Kasetyaningsih Suhana Sarkawi Sulaiman Sulaiman Sulistiani, Indah Sunanto Sunanto Sunanto Sunanto, Erna Handayani Supian Sutama Suwandi, Prastika Tjeng Syarifuddin Taufik Udango Tetikay, Robert Theriana, Ana Triyono, Bambang Ulin Naini Upus Piatun Khodijah Widjanarko Wigianto Budiawan Wilda Rizkiyahnur Nasution Wilda Rizkiyahnur Nasution Yogi Nurfauzi Yusnelli Yusnelli Zainuddin Zainuddin Zeni Zainal Muis