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All Journal CAPITALIS (JOURNAL OF SOCIAL SCIENCES) INTERNATIONAL JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (INJOSS) INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER) International Journal of Teaching and Learning (INJOTEL) Jurnal Administrasi Negara Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi (JEBIMAN) INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE) BORJUIS (JURNAL OF ECONOMY) Jurnal Kesehatan (JK) INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE) Jurnal Salome (Multidisipliner Keilmuan) International Journal of Social and Education (INJOSEDU) JUTEQ (JURNAL TEOLOGI & TAFSIR) NETIZEN (JOURNAL OF SOCIETY AND BUSSINESS) ZAHRA (JOURNAL OF HEALTH AND MEDICAL RESEARCH) Journal of Community Dedication Indonesian Journal of Education (INJOE) Jurnal Ilmu Pendidikan dan Kearifan Lokal (JIPKL) Mushaf Journal: Jurnal Ilmu Al Quran dan Hadis (MJ)
Al-Amin
Universitas Airlangga, Surabaya, Indonesia
Religion Humanities Dentistry Economics, Econometrics & Finance Education Health Professions Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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IMPLEMENTATION OF AI TECHNOLOGY IN DIGITAL TRANSFORMATION OF MARKETING STRATEGY: A LITERATURE REVIEW Nina Triolita; Al-Amin
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 2 No. 5 (2025): MAY
Publisher : CV. Adiba Aisha Amira

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The implementation of artificial intelligence (AI) technologies in the digital transformation of marketing strategies is increasingly the focus of attention of researchers and business practitioners. This research reviews the current literature on the application of AI in marketing, highlighting how this technology can improve operational efficiency and effectiveness of marketing decisions. Through the literature review, AI provides companies with the ability to devise marketing strategies that are more targeted and responsive to market changes. However, the adoption of AI poses challenges such as the need for technical expertise and concerns over data privacy issues. This study underscores that the successful integration of AI in marketing requires a balance between technological innovation and effective risk management.
NAVIGATING DIGITAL FLOWS: THE IMPACT OF DIGITALTRANSFORMATION ON SUSTAINABLE ECONOMIC GROWTH Loso Judijanto; Al-Amin
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 2 No. 5 (2025): MAY
Publisher : CV. Adiba Aisha Amira

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Digital transformation has become the main driving factor of economic growth in the modern era. This study aims to analyse the effect of digital transformation on sustainable economic growth. The method used in this research is literature. The results show that digital transformation has great potential to increase efficiency, productivity, and innovation, thereby promoting economic growth. However, the research also revealed challenges in navigating the digital flows, such as the digital divide, labour market disruption, and environmental impacts. The findings emphasise the importance of a comprehensive and collaborative approach in managing digital transformation to ensure inclusive and sustainable economic growth. Policy implications and suggestions for further research are also discussed in this study.
THE IMPACT OF GEOPOLITICS ON MARKET VOLATILITY: MITIGATION STRATEGIES FOR GLOBAL BUSINESSES Sigit Sugiardi; Al-Amin
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 2 No. 6 (2025): JUNE
Publisher : CV. Adiba Aisha Amira

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Global geopolitical uncertainties are increasingly fuelling volatility in the world's financial and economic markets. This research aims to analyse the impact mechanisms of geopolitical events-such as military conflicts, economic sanctions, and diplomatic tensions-on market volatility and formulate effective mitigation strategies for global businesses. Using the literature review method, this study collects and analyses various scientific literature, financial institution reports, and recent case studies relevant to the topic. The results show that geopolitical risks contribute significantly to fluctuations in stock prices, exchange rates, and commodity prices, especially in emerging economies that are integrated with global markets. To face these challenges, mitigation strategies such as portfolio diversification, real-time risk monitoring, supply chain strengthening, and contingency planning have proven effective in enhancing business resilience. This research recommends that global businesses adopt adaptive and comprehensive risk management to minimise the negative impact of geopolitical uncertainty and maintain business sustainability and competitiveness in international markets.
DIGITAL MARKETING STRATEGY FOR MILLENNIALS AND GEN Z: A LITERATURE REVIEW Al-Amin; Kurnia Budhy Scorita
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 2 No. 6 (2025): JUNE
Publisher : CV. Adiba Aisha Amira

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This research aims to identify and analyse effective digital marketing strategies for millennials and Gen Z through a literature review. Both generations show characteristics of consumption behaviour that are highly influenced by the development of digital technology, with a high tendency towards visual, interactive, and authentic content on various social media platforms. The results of the study show that marketing strategies that promote personalisation, collaboration with influencers, and involvement in social and sustainability issues are better able to attract the attention and build loyalty of young consumers. In addition, the use of technology such as artificial intelligence, short videos, and mobile-first optimisation is a determining factor in the success of digital campaigns. By understanding the differences and similarities between the characteristics of millennials and Gen Z, companies can design digital marketing strategies that are relevant, innovative, and impactful in increasing engagement and sales in the digital era.
EXPLORING THE POTENTIAL OF QUANTUM COMPUTING IN REVOLUTIONISING RISK MANAGEMENT AND DIGITAL FINANCIAL SECURITY Loso Judijanto; Al-Amin
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 2 No. 6 (2025): JUNE
Publisher : CV. Adiba Aisha Amira

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Quantum computing offers revolutionary potential in the transformation of risk management and digital financial security. With the ability to process large-scale and complex data exponentially faster than classical computers, this technology enables risk analysis, portfolio optimisation and fraud detection to be performed with much greater accuracy and efficiency. Quantum algorithms such as the Quantum Approximate Optimisation Algorithm (QAOA) and quantum-based Monte Carlo simulations have been shown to improve the speed and precision of risk prediction in the financial sector, while innovations such as Post-Quantum Cryptography (PQC) and Quantum Key Distribution (QKD) are becoming key solutions to address the security threat of quantum computers' ability to break conventional encryption. However, the adoption of these technologies still faces major challenges, such as hardware limitations, high implementation costs, the need for skilled personnel, and the need for standardisation of new security algorithms. With continued research investment and cross-sector collaboration, quantum computing has the potential to shape a more resilient, adaptive and secure digital financial ecosystem in the post-quantum era.
STRUCTURE REFORM AND REGULATORY SIMPLIFICATION: STRATEGIES TO ENHANCE NATIONAL ECONOMIC COMPETITIVENESS THROUGH LITERATURE REVIEW Loso Judijanto; Al-Amin
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 2 No. 1 (2025): JULY
Publisher : CV. Adiba Aisha Amira

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This study aims to analyse the strategy of structural reform and regulatory simplification as an effort to improve national economic competitiveness through a literature review. Regulatory reform and institutional restructuring are important agendas in creating a conducive business climate, overcoming overlapping regulations, and accelerating licensing and investment processes. This study uses a descriptive qualitative approach by reviewing various secondary sources, such as scientific journals, policy documents, and related research reports. The results show that regulatory simplification, digitalisation of public services, and policy harmonisation between the central and regional governments can improve the ease of doing business, attract investment, and encourage inclusive economic growth. However, challenges such as bureaucratic resistance, unsynchronised regulations, and limited institutional capacity still need to be overcome through strong political commitment, stakeholder participation, and regular regulatory evaluation to remain relevant to national and global economic dynamics.
THE IMPACT OF ARTIFICIAL INTELLIGENCE ON CONSUMER BEHAVIOR AND MARKETING STRATEGIES IN THE DIGITAL ERA Loso Judijanto; Henny Noviany; Deasy Sandya; Al-Amin
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 1 (2024): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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The influence and changes brought about by the implementation of Artificial Intelligence (AI) technologies on the way consumers behave, make purchase decisions and interact with brands, and how companies are responding to these changes by adapting their marketing strategies. This includes the use of AI for personalization of customer experiences, prediction of market trends, automation of interactions with consumers, and large-scale consumer data analysis, all of which aim to improve marketing effectiveness and create more meaningful relationships between brands and consumers in an ever-evolving digital environment. The research method in this study uses the literature method. The results show that it is important to strike a balance between technological innovation and ethical considerations in AI-based marketing. Therefore, companies that can effectively utilize AI while maintaining consumer trust will have a competitive advantage in the ever-evolving digital market.
DIGITAL TRANSFORMATION IN MARKETING: A MULTI-DIMENSIONAL ANALYSIS OF STRATEGIES, CHALLENGES, AND OPPORTUNITIES Loso Judijanto; Al-Amin
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 1 (2024): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Abstract

Digital transformation has significantly changed the marketing landscape, forcing companies to adapt quickly to the changing business environment. The review in this research uses literature. The results show that digital transformation has opened up new opportunities for companies to improve their marketing efficiency, personalization, and reach. However, challenges such as data security, customer privacy, and the digital skills gap have also emerged as important issues to overcome. With that said, digital transformation in marketing offers great potential for innovation and business growth, but also requires a careful and strategic approach.
BETTING IN CYBERSPACE: A STUDY OF THE CURRENT LITERATURE ON THE PSYCHOSOCIAL IMPACT OF ONLINE GAMBLING Loso Judijanto; Al-Amin
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 1 (2024): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Online gambling has become a rapidly growing global phenomenon, raising concerns about its psychosocial impact on individuals and society. The method used in this study utilized literature. The study results show that online gambling has significant potential negative impacts, including increased risk of addiction, financial problems, impaired social relationships, and various mental health problems. However, the impact varies depending on individual and contextual factors. The ease of access and special features of online platforms were found to contribute to the increased risk of problematic gambling behavior.
GAMIFICATION IN DIGITAL MARKETING: BOOSTING CUSTOMER ENGAGEMENT AND BRAND LOYALTY Henny Noviany; Al-Amin
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 1 (2024): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Gamification has emerged as an innovative strategy in digital marketing, offering significant potential to increase customer engagement and build brand loyalty. The research method used is literature. The findings show that gamification, when designed and implemented appropriately, can significantly increase customer interaction, encourage deeper engagement, and strengthen the relationship between consumers and brands. However, the success of gamification relies on a deep understanding of customer motivation, careful integration with broader marketing strategies, and a balance between game elements and business value.
Co-Authors Ach. Shobri Achmad Fathoni Agung Cucu Purnawirawan Agus Fawait Agus Hidayat Albert Yansen Alim Hardiansyah Amândio de Araújo Sarmento Amândio de Araújo Sarmento Ari Purwanti Arif Nugraha Kurniadi Arifatul Hasanah Awaluddin Awaluddin Azwar Rahmat Ben Brahim S. B. Benediktus Rolando Bikah Kusti Noviani Chamidatur Rohmah CYNTHIA PETRA HAUMAHU Cynthia Petra Haumahu Deasy Sandya Dina Indriyani Dwi Apriyanti Kumalasari Dwi Koerniawati Eka Mustika Sari Eka Sartika Eliagus Telaumbanua Endang Wahyuni Engelbertus Kukuh Widijatmoko Erik Saut Hatoguan Hutahaean Erna Widyasari Erwin Erwin Erwin Eyad Saleh Bani-Domi Farida Asy'ari Farida Hanum Fauziah Nur Hutauruk Fenni Yufantria Fien Pongpalilu Firdausih Firdausih Fitri Nur Hidayat Hadenan Towpek Hartati Maango Hasdiana Henny Noviany Hosaini Hosaini Hosaini Ika Dewi Sartika Saimima Ika Dewi Sartika Saimima Ika Zakiah Irda Suriani Iwan Ridwan Iwan Setiawan Kurnia Budhy Scorita Kusmawaty Matara Lina Affifatusholihah Loso Judijanto Lucky Mahesa Yahya M. Amin Fatulloh Maemunah Maemunah Maemunah Mahidin Fahmie Marzaniatun Marzuki Maulana Arafat Lubis Melyana R Pugu Mercy Reinette Handayani Mantur Miranu Triantoro Moh. Yamin Darsyah Mohamad Khairi Bin Haji Othman Mohammad Ahmad Bani Amer Mohd Syahrin Mokhamad Eldon Mudzakir Mudzakir Mudzakir Muh. Rezky Naim Muhammad Gazali Rahman Muhammad Mahfud Muhammad Masykur Abdillah Muhammad Syafri Munawir Najamuddin Petta Solong Nashran Azizan Nina Triolita Noneng Nurhayani Noorsidi Aizuddin Mat Noor Nopianti, Rina Novianty Djafri Nukman Nukman Nuraedah Nurul Lail Rosyidatul Mu'ammaroh Olivia Tahalele Pertiwi, Yuarini Wahyu Rachmadi Indra Praja Rafika Nisa Rafika Nisa Raharjo , Novianto Puji Rina Wijayanti Risqah Amaliah Kasman Rita Hayati Rita Hayati Rizki Fauzi Romadhon Rulyjanto Podungge S Pentanurbowo Salma Rozana Sangrila Puspita Dewi Setyo Gunawan Sherly Etika Sari Shidqiyah Sidderatul Akbar Sigit Sugiardi Sigit Sugiardi Sinta Aprianti St. Rahmah Sufia Widi Kasetyaningsih Suhana Sarkawi Sulaiman Sulaiman Sulistiani, Indah Sunanto Sunanto Sunanto Sunanto, Erna Handayani Supian Sutama Suwandi, Prastika Tjeng Syarifuddin Taufik Udango Tetikay, Robert Theriana, Ana Triyono, Bambang Ulin Naini Upus Piatun Khodijah Widjanarko Wigianto Budiawan Wilda Rizkiyahnur Nasution Wilda Rizkiyahnur Nasution Yogi Nurfauzi Yusnelli Yusnelli Zainuddin Zainuddin Zeni Zainal Muis