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All Journal JURNAL BISNIS STRATEGI Journal of Education and Learning (EduLearn) BAHASA DAN SASTRA EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis AdBispreneur International Journal of Artificial Intelligence Research Journal of Management Review Jurnal Manajemen Indonesia IJBE (Integrated Journal of Business and Economics) Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan) Ekono Insentif Jurnal Soshum Insentif Ekuilibrium : Jurnal Ilmiah Bidang Ilmu Ekonomi JURISMA: Jurnal Riset Bisnis & Manajemen JIKA: Jurnal Ilmu Keuangan dan Perbankan Majalah Ilmiah UNIKOM Jurnal Agregasi Almana : Jurnal Manajemen dan Bisnis Journal of Education, Humaniora and Social Sciences (JEHSS) JEMPER (Jurnal Ekonomi Manajemen Perbankan) PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat @is The Best [Accounting Information System & Information Technology Business Enterprise] Value: Jurnal Manajemen dan Akuntansi Dinasti International Journal of Education Management and Social Science Jurnal Ilmiah Manajemen Kesatuan JIIP (Jurnal Ilmiah Ilmu Pendidikan) BERNAS: Jurnal Pengabdian Kepada Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) EKOMABIS: Jurnal Ekonomi Manajemen Bisnis International Journal of Educational Administration, Management, and Leadership Jurnal Mandala Pengabdian Masyarakat JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Jurnal Ekonomi Efektif International Journal of Community Service Journal of Economics, Management, Business And Accounting (JEMBA) MOVE: Journal of Community Service and Engagement International Journal of Research and Applied Technology (INJURATECH) Jurnal Tadbir Peradaban Jurnal Pajak dan Bisnis (Journal of Tax and Business) INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) International Journal of Community Service (IJCS) Electronic Journal of Education, Social Economics and Technology Jurnal REKOMEN (Riset Ekonomi Manajemen) Journal of Principles Management and Bussines Jurnal Penelitian dan Pengkajian Ilmiah Jurnal Ad'ministrare: Jurnal Pemikirian Ilmiah dan Pendidikan Administrasi Perkantoran
Umi Narimawati
Universitas Komputer Indonesia
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Content Marketing, Social Media Marketing and Search Engine Optimization (SEO) on Successful Business Performance in Msmes in Cirebon City with Digital Literacy as an Intervening Variabl Sudadi Pranata; Umi Narimawati; M. Yani Syafei
Jurnal Riset Ekonomi Manajemen (REKOMEN) Vol. 7 No. 1 (2024): REKOMEN (Riset Ekonomi dan Manajemen)
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/rekomen.v7i1.1426

Abstract

In the digital era that continues to develop, the role of information technology and the internet increasingly dominates various aspects of life, including the business world. In particular, Micro, Small and Medium Enterprises (MSMEs) in Cirebon City need to continue to adapt to these changes in order to maintain and improve their business performance. The three main strategies to focus on in this context are Content Marketing, Social Media Marketing, and Search Engine Optimization (SEO). The aim of this research is to examine the influence of content marketing on digital literacy, social media marketing on digital literacy, search engine optimization (SEO) on digital literacy and digital literacy on business performance among MSMEs in the city of Cirebon. This research was conducted on micro, small and medium enterprises (MSMEs) in the Cirebon City area by giving questionnaires to business owners and MSME managers. The West Java Cooperatives and UMKM Service said that there were 21,939 MSMEs in Cirebon City. The Slovin formula was used to determine the sample size for this study. The sampling limit percentage that can still be tolerated is (0.1). So there were at least 96 people who answered the survey. Partial Least Square (PLS) model analysis was used in this research. The results of this research are that content marketing has no effect on MSME business performance, digital literacy has an effect on MSME business performance, social media marketing has an effect on MSME business performance and search engine optimization has an effect on MSME business performance.
Pengaruh Aplikasi itQan Mobile Terhadap Kepuasan Anggota di KSPPS BMT itQan Haryadi, Yudi; Narimawati, Umi; Syafe’i, M. Yani
Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Vol. 17, No 4 : Al Qalam (Juli 2023)
Publisher : Sekolah Tinggi Ilmu Al-Qur'an (STIQ) Amuntai Kalimantan Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35931/aq.v17i4.2302

Abstract

Koperasi memiliki minat yang cukup besar di kalangan masyarakat. Kehadiran teknologi dan digitalisasi kemudian menyebabkan perlu adanya perubahan dan adaptasi yang perlu dilakukan oleh pihak koperasi. Penelitian ini akan dilaksanakan dengan tujuan untuk melihat mengenai bagaimana pengaruh yang diberikan oleh aplikasi itQan Mobile bagi kepuasan anggota KSPPS BMT itQan. Penelitian ini akan dilaksanakan dengan menggunakan pendekatan kuantitatif dengan penelitian korelasional. Hubungan korelasi yang akan dilihat adalah 4 subvariabel, yakni Speed (X1), Security (X2), Accuracy (X3), dan Trust dengan variabel kepuasan anggota (Y). Hasil dari penelitian ini kemudian menemukan bahwa kecepatan dan keamanan yang dirasakan oleh nasabah memiliki pengaruh yang bersifat positif dan signifikan terhadap kepuasan pelanggan. Sementara itu ketepatan dan juga rasa percaya tidak memiliki pengaruh yang positif bagi rasa kepuasan pelanggan.
The Influence of Digital Changes on Media And Entertainment Business Models: A Case Study of Netflix and Spotify Pratama, Obi; Narimawati, Umi; Mulyadi
Journal of Principles Management and Business Vol. 2 No. 02 (2023): Journal of Principles Management and Bussines
Publisher : Scimadly Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55657/jpmb.v2i02.116

Abstract

The aim of this research is to investigate the impact of changes in the business models within the entertainment sector. Companies such as Netflix and Spotify were selected as samples to support the theory and conduct real-world practice comparisons. The Business Model Canvas approach, developed by Osterwalder and Pigneur, was used to illustrate modifications in the business model. This study is based on an academic literature review and does not involve empirical investigation. Therefore, practical examples are considered as secondary data. The results of the literature review and responses to the research questions indicate that digital transformation significantly affects the components of the business model. This allows companies in the entertainment and media sector to gain sustainable competitive advantages. This research provides a deeper understanding of how digital transformation impacts a company's business model, particularly in the entertainment and media sector, and underscores the importance of continuous adaptation in response to rapidly changing business environments.
Analysis of Characters and Characteristics in The Novel "Perempuan di Titik Nol" By Nawal El Saadawi Using A Feminism Approach Narimawati, Umi; Nurhayatin, Titin; Fitriani, Rani Siti
Jurnal Pendidikan Bahasa dan Sastra Vol 23, No 2 (2023): OKTOBER 2023
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/bs_jpbsp.v23i2.68695

Abstract

This article analyzes the characters and characterization in the novel "Women at Zero Point" by Nawal El Saadawi using a feminist approach. This novel depicts women's struggle in facing oppression, violence and gender injustice in a patriarchal society. A feminist approach is used to analyze how the female characters in this novel face these problems and struggle to find freedom. This analysis uses a literature review method by referring to the novel "Perempuan di Titik Zero" and relevant feminist literature studies. Focus is given to the main character, Firdaus, as well as other female characters in this novel. The results of the analysis show that the female characters in this novel face oppression and violence carried out by the patriarchal system. Firdaus, as the main character, faces various forms of sexual exploitation, domestic violence, and objectification by the surrounding community. However, this novel also highlights women's solidarity as a source of strength and support in their struggle against gender injustice. A feminist approach helps in seeing how the author criticizes patriarchal norms that limit women. Firdaus and other female characters challenge narrow social expectations and attempt to shape their identities outside these constraints. In conclusion, This analysis confirms that the novel "Women at Point Zero" is a reflection of women's struggle to seek freedom and overcome gender injustice in a patriarchal society. Women's solidarity and criticism of patriarchal norms are important themes in this novel, inviting readers to consider the role and influence of patriarchy in women's lives.
Knowledge Sharing Pada Kinerja Usaha Mikro Kecil dan Menengah Di Kabupaten Majalengka Dengan Pemoderasi Adopsi Sistem Masduki, Masduki; Narimawati, Umi; Syafe'i, M Yani
Jurnal Soshum Insentif Vol 7 No 1 (2024): Jurnal Soshum Insentif
Publisher : Lembaga Layanan Pendidikan Tinggi Wilayah IV

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36787/jsi.v7i1.1413

Abstract

ABSTRAK Kinerja merupakan tolok ukur dari keberlanjutan suatu perusahaan, termasuk UMKM. Jika antar-pelaku UMKM mempunyai hubungan yang kuat dan mampu menjalin komunikasi yang baik maka kinerja dan tujuan UMKM akan tercapai dengan cepat dan efisien. Komunikasi yang dimaksud adalah berbagi pengetahuan sesama pelaku UMKM, selain itu dalam implementasinya diperlukan juga sistem informasi yang dapat membantu UMKM untuk meningkatkan efektivitas berbagi pengetahuan. Tujuan penelitian ini adalah mengkaji knowledge sharing atas kinerja usaha mikro kecil dan menengah di Kabupaten Majalengka melalui pemoderasi adopsi sistem. Metode penelitian ini menggunakan deskriptif kuantitatif. Populasi terdiri dari pelaku UMKM di Kabupaten Majalengka sebanyak 211.749 UMKM, dibagi dalam 10 kategori usaha. Penentuan ukuran sampel menggunakan proporsional random sampling dan diperoleh sampel 205 UMKM. Pengambilan sampel dilakukan dengan teknik accidental sampling. Analisis data menggunakan Structural Equation Modeling (SEM) dengan SmartPLS 3. Berdasarkan temuan studi, knowledge sharing berdampak positif serta signifikan terhadap proses operasional atau kinerja UMKM. Hasil utama penelitian ini yaitu adopsi sistem informasi dapat memperkuat hubungan antara pertukaran pengetahuan dan proses kerja UMKM. ABSTRACT Performance is a measure of the sustainability of a company, including MSMEs. If MSME actors have strong relationships and are able to establish good communication, then MSME performance and objectives will be achieved quickly and efficiently. The communication in question is sharing knowledge among MSME actors, besides that in its implementation an information system is also needed that can help MSMEs to increase the effectiveness of knowledge sharing. The purpose of this study is to examine knowledge sharing on the performance of micro, small and medium enterprises in Majalengka Regency through moderating system adoption. This research method uses quantitative descriptive. The population consists of 211,749 SMEs in Majalengka Regency, divided into 10 business categories. Determining the sample size using proportional random sampling and obtained a sample of 205 SMEs. Sampling was done by accidental sampling technique. Data analysis using Structural Equation Modeling (SEM) with SmartPLS 3. Based on the study findings, knowledge sharing has a positive and significant impact on the operational processes or performance of MSMEs. The main result of this study is that the adoption of information systems can strengthen the relationship between knowledge exchange and MSME work processes.
Implementation of E-Business and Organizational Support Towards Green Human Resource Management Nur, Hafni Rizanuddin; Narimawati, Umi; Syafei, M Yani
JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan) Vol. 9 No. 1 (2024): JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan)
Publisher : Graduate Program Magister Manajemen Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31851/jmksp.v9i1.14563

Abstract

This research aims to analyse the application of e-business and organisational support to work ethics in realising Green Human Resource Management (GHRM). GHRM is a program that helps create a friendly workforce that respects the culture in an organisation, and one of the factors is that work ethics influences it. The research method used is quantitative, with the analytical technique being structural equation modelling analysis via SmartPLS 3.0. The research sample was 282 academic community members at universities in the Cirebon, Indramayu, Majalengka and Kuningan areas, with the sampling technique carried out using cluster proportional random sampling. The reseach of this study found that organizational support in this study had the lowest influence in moving towards GHRM. This research provides recommendations for improving the internal organization, especially in improving the culture of collaboration, coordination and cooperation, is vital in improving Green Human Resource Management.
Innovation of Electronic Card-Based Public Transportation Fare Payment Systems Narimawati, Umi; Aprilia, C; Febriana, I R; Juliana, Rilla Bunga; Jumansyah, Rizky; Saputra, Herry; Albar, Chepi Nur; Fahrezi, Muhammad
International Journal of Research and Applied Technology (INJURATECH) Vol. 3 No. 2 (2023): International Journal of Research and Applied Technology (INJURATECH)
Publisher : Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/injuratech.v3i2.14327

Abstract

The development of technology is increasingly rapid, encouraging the people of Indonesia, especially Bandung city, to start shifting from cash to the era of a cashless society, especially when it is currently in the Covid-19 pandemic. This research aims to design the concept of electronic services for transportation in Bandung. The method used was descriptive to 25 respondents. These results indicated that the Bandung communities need the latest innovations to simplify the payment system. The use of the EBAP Card is only by using a card that is attached to a sensor machine provided by public transportation. EBAP Card is made as a substitute for cash for public transportation payment transactions. This EBAP Card payment transaction is faster than using cash. The direct impact of this program's benefits for the community is that the public can pay public transport fares with an EBAP Card that is safe, comfortable, accurate, and efficient. This payment system will reduce direct contact during this Covid-19 period. With the implementation of electronic-based payments, payment transaction services on public transportation are faster, so it is hoped that the travel convenience of public transport users in Bandung will increase.
Exploring strategies to manage expectational knowledge in higher education after COVID-19 pandemic Sunarsi, Denok; Djulius, Horas; Affandi, Azhar; Priadana, M. Sidik; Narimawati, Umi; Sudirman, Iman
Journal of Education and Learning (EduLearn) Vol 19, No 2: May 2025
Publisher : Intelektual Pustaka Media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11591/edulearn.v19i2.21784

Abstract

The COVID-19 pandemic has brought unprecedented challenges and opportunities for knowledge management systems (KMS) in various domains and sectors. This research explores the strategies to manage expectational knowledge in higher education after the COVID-19 pandemic. This study employed a qualitative research method with a case study design to capture the students’ perspectives on strategies to manage expectational knowledge in higher education after the COVID-19 pandemic. The participants are students at the doctoral program, Universitas Pasundan, Bandung, West Java, Indonesia. The interview was conducted in December 2022 using a semi-structured interview technique and then was analyzed using thematic analysis. This research found four strategies doctoral management students use to manage expectation knowledge after the COVID-19 pandemic. The strategies are codification, personalization, knowledge partnering, and knowledge harvesting. The research implications of this study provide a foundation for future research endeavors to advance the understanding and application of knowledge management strategies in the post-pandemic higher education landscape.
Digitalisasi Usaha Mikro Kecil dan Menengah (UMKM) bagi Peserta Sekolah Perempuan Capai Impian dan Cita-Cita (Sekoper Cinta) Jawa Barat: Digitalization of Micro, Small and Medium Enterprises (MSMEs) for Sekolah Perempuan Capai Impian dan Cita-Cita (Sekoper Cinta) West Java Narimawati, Umi; Mauluddin, Syahrul; Winanti, Marliana Budhiningtias; Pangaribuan, Imelda; Rahmatya, Myrna Dwi; Sidik, Rangga; Fadillah, Annisa Paramitha
PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 9 No. 4 (2024): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/pengabdianmu.v9i4.7037

Abstract

This Community Service aims to digitize women's Micro, Small, and Medium Enterprises (MSMEs) in Sekoper Cinta (Sekolah Perempuan Capai Impian dan Cita-Cita) West Java. Sekoper Cinta is a non-formal school that exists to carry out special empowerment for women, one of which is through a vocational training program in e-commerce. However, only a small proportion of them can obtain it, while the participants in the Sekoper Cinta program in West Java totaled 34,900 women. Therefore, through this Community Service program, we aim to empower women. The stages of Community Service are preparation, initial evaluation, vocational training in e-commerce, mentoring, and final evaluation. The result achieved from this Community Service is an increase in the skills of participants in selling in online stores and on social media.
The Influence of Halal Friendly Attributes on Visit Intention Mediated by Destination Image and Artificial Intelligence Adoption in Tourist Destinations: Pengaruh Atribut Ramah Halal terhadap Minat Berkunjung yang Dimediasi oleh Citra Destinasi dan Adopsi Kecerdasan Buatan di Destinasi Wisata Wulandari, Anna; Narimawati, Umi; Syafei, M. Yani
EKOMABIS: Jurnal Ekonomi Manajemen Bisnis Vol. 6 No. 01 (2025): Ekomabis Edisi Januari 2025
Publisher : LPPM Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37366/ekomabis.v6i01.2294

Abstract

This study examines the influence of halal-friendly attributes on visit intention, which is mediated by destination image and adoption of artificial intelligence (AI) in tourist destinations. This study addresses the inconsistencies in previous findings by proposing a comprehensive model that combines cultural and technological factors. This study involved 164 respondents who visited tourist destinations in Bekasi. The results showed that halal-friendly attributes significantly improved destination image, which positively influenced AI adoption and travel intention. The dual mediation effects of destination image and AI adoption provide insight into how these factors interact to shape tourists’ visit intention. This study contributes to the literature by offering empirical evidence supporting the integration of halal-friendly attributes with technological advancements to attract Muslim tourists. Penelitian ini menguji pengaruh atribut ramah halal terhadap niat berkunjung, yang dimediasi oleh citra destinasi dan adopsi kecerdasan buatan (AI) di destinasi wisata. Penelitian ini membahas ketidakkonsistenan dalam temuan sebelumnya dengan mengusulkan model komprehensif yang menggabungkan faktor budaya dan teknologi. Penelitian ini melibatkan 164 responden yang berkunjung ke destinasi wisata di Bekasi. Hasil penelitian menunjukkan bahwa atribut ramah halal secara signifikan meningkatkan citra destinasi, yang secara positif memengaruhi adopsi AI dan niat berkunjung. Efek mediasi ganda dari citra destinasi dan adopsi AI memberikan pemahaman tentang bagaimana faktor-faktor ini berinteraksi untuk membentuk niat berkunjung wisatawan. Studi ini berkontribusi pada literatur dengan menawarkan bukti empiris yang mendukung integrasi atribut ramah halal dengan kemajuan teknologi untuk menarik wisatawan Muslim.
Co-Authors Achmad Rozi Afandi, Azhar Afzal Sayed Munna Agus Nursikuwagus Agustian, Aryanti Aidil Amin Effendy Akbar, Irfan Rizka Akhdiyatul’aein, Muhammad Albar, Chepi Nur Andriani Ulpah Anisah Anisah Anita Novialumi Annisa Paramitha Fadillah Apriansyah, Muger Aprilia, C Aprilianti, Dhani Aprilianti, Dhiani Aris Ariyanto Aryanti Agustian Avinash Pawar Azhar Affandi Azhar Affandi Azhar Affandy Basuki Rahmat Masdi Siduppa Dadang Munandar Deni Nurdiansyah Denok Sunarsi Denok Sunarsi Dewi Indriani Jusuf Dian Rostikawati Eman Suherman Eman Suherman Erlangga, Heri Erma Annastia Erni Yuningsih Eti Ariyanti Fahrezi, Muhammad Fajar Ramadhan Farida Agustin, Farida Febriana, I R Febriansyah, Angky Feriyansyah, Ahmad Ganar, Yulian Bayu Gojali Supiandi Hamidah . Hamsinah Hamsinah Hartuti, Elizabeth Tika Kristina Haryadi, Yudi Hendar Rubedo Hernady, Joddy Hikmat, Acep Arna Hindriari, Reni Horas Djulius Iman Sudirman Imelda Pangaribuan Irmal, Irmal Jasmani Jasmani Jasmani Jasmani Jonathan Sarwono Juliana, Rilla Bunga July Yuliawati Jumansyah, Rizky Kartini, Sari Kholili, Irfan Komara, Nandang Komariyah, Iis M Yani Syafei M. Yani Syafei M. Yani Syafei MADUNINGTIAS, LUCIA Mahnun Mas’adi Manan Sailan Mariana, Brina Marliana Budhinigtias Winantia Marliana Budhiningtias Winanti Maryadi, Yadi Masduki Masduki Mauluddin, Syahrul Moh. Sidik Priadana Mohamad Duddy Dinantara Mohammad Benny Alexandri Mohsin Mohsin Muhammad Akhdiyatul Aein Muliany, Febriyan MULYADI Mulyatini, Nurdiana Munandar, Dadang Myrna Dwi Rahmatya Nabiha Khan Nandang Komara Nani Nani Nining Handayani Nur, Hafni Rizanuddin Nurdin Nurdin Nurhidayah, Karina Nysa Ro Aina Zulfa Pani Nopiani Permadi, Candra Pertiwi Hidayati, R. Panca Pradhana Aji Prasusti Pradipto, Hendro Iwan Pratama, Obi Puri Swastika Gusti Krisna Dewi Rachmah, Fitri Annisa Rachmat Suyanto Rahadyan Tajuddien Ramadhan, Affan Neskisyah Rosady, Dony Septriana Rudi Saputra Sandra Rahmawati Dewi Saputra, Herry Sari Marliani Sarip Hidayat Sarip Hidayat, Sarip shintawati, shintawati Sidik, Rangga Silviana Marwa Hadi Siti Fitriani, Rani Siti Kurnia Rahayu Sri Harini Sudadi Pranata Sudarso, Aden Prawiro Sulaeman, Supian Sunarsi, Denok Supriyadi Supriyadi Supriyanto Supriyanto Surjono, Welly Suryana Sumantri Sutisnawati, Yayah Suyatin Suyatin Syafe'i, M Yani Syafei, M. Yani Syafei, M. Yani Syafei Syafe’i, M. Yani Syahrul Mauluddin Titin Nurhayati Ma’mun Tribuana , Dhimas Triyadi Triyadi Undang Juju Wahyu Nurul Faroh Watcharapong Ratchakulwongwarit Wentri Merdiani Widhi Wicaksono Widodo, Adji Winanti, Marliana Budhiningtias Witchu Aromdee Wulandari, Anna Yahya, Adibah Yani Syafei, M. Zebua, Mardalena