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All Journal JURNAL BISNIS STRATEGI Journal of Education and Learning (EduLearn) BAHASA DAN SASTRA Journal of Accounting and Investment EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis AdBispreneur International Journal of Artificial Intelligence Research Journal of Management Review Jurnal Manajemen Indonesia IJBE (Integrated Journal of Business and Economics) Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Scientific Journal of Reflection : Economic, Accounting, Management and Business JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan) Ekono Insentif Jurnal Soshum Insentif Ekuilibrium : Jurnal Ilmiah Bidang Ilmu Ekonomi Jesya (Jurnal Ekonomi dan Ekonomi Syariah) JURISMA: Jurnal Riset Bisnis & Manajemen JIKA: Jurnal Ilmu Keuangan dan Perbankan Majalah Ilmiah UNIKOM Jurnal Agregasi Almana : Jurnal Manajemen dan Bisnis Journal of Education, Humaniora and Social Sciences (JEHSS) JEMPER (Jurnal Ekonomi Manajemen Perbankan) Aptisi Transactions on Technopreneurship (ATT) PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat @is The Best [Accounting Information System & Information Technology Business Enterprise] SULTANIST: Jurnal Manajemen dan Keuangan Value: Jurnal Manajemen dan Akuntansi JIIP (Jurnal Ilmiah Ilmu Pendidikan) PINISI Discretion Review BERNAS: Jurnal Pengabdian Kepada Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) EKOMABIS: Jurnal Ekonomi Manajemen Bisnis International Journal of Educational Administration, Management, and Leadership Jurnal Mandala Pengabdian Masyarakat JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Jurnal Ekonomi Efektif Journal of Economics, Management, Business And Accounting (JEMBA) Jurnal Administrasi Bisnis (J-Adbis) MOVE: Journal of Community Service and Engagement Jurnal Tadbir Peradaban Jurnal Pajak dan Bisnis (Journal of Tax and Business) INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) International Journal of Community Service (IJCS) Inkubis: Jurnal Ekonomi dan Bisnis Economics and Business Journal Cerdika: Jurnal Ilmiah Indonesia Jurnal REKOMEN (Riset Ekonomi Manajemen) Competitive Journal of Principles Management and Bussines IIJSE ADIMA Jurnal Penelitian dan Pengkajian Ilmiah Cakrawala: Jurnal Ekonomi, Manajemen dan Bisnis Jurnal Ad'ministrare: Jurnal Pemikirian Ilmiah dan Pendidikan Administrasi Perkantoran Ascendia: Journal of Economic and Business Advancement Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA) Curricula: Journal of Curriculum Development
Umi Narimawati
Universitas Komputer Indonesia
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Pola Komunikasi Organisasi Dalam Mempertahankan Eksistensi Jabar Bergerak Zillenial: (Studi Kasus Pada Anggota Struktural Organisasi Jabar Bergerak Zillenial di Kabupaten Bandung) Nurhidayah, Karina; Narimawati, Umi; Ramadhan, Affan Neskisyah; Rachmah, Fitri Annisa
Jurnal Tadbir Peradaban Vol. 5 No. 2 (2025): Jurnal Tadbir Peradaban
Publisher : Prodi Manajemen STIE Hidayatullah Depok

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55182/jtp.v5i2.549

Abstract

Penelitian ini bertujuan untuk menganalisis pola komunikasi yang diterapkan oleh organisasi Jabar Bergerak Zillenial (JBZ) dalam mempertahankan eksistensinya, dengan fokus pada anggota struktural organisasi di Kabupaten Bandung. Pendekatan kualitatif diguakan dalam penelitian ini dengan studi kasus, dimana data dikumpulkan elalui wawancara mendalam, observasi dan dokumentasi. Hasil penelitian menunjukan bahwa organisasi JBZ menerapkan pola komunikasi lingkaran, dimana komunikasi bersifat dua arah dan melibatkan seluruh anggota dalam pengambilan keputusan. Selain itu, komunikasi dalam organisasi dilakukan secara verbal dan didukung oleh berbagai media digital, seperti whatsapp, Zoom Meeting, serta diskusi langsung untuk meningkatkan efektivitas koordinasi dan interaksi antar anggota. Ditemukan bahwa pola komunikasi yang diterapkan memungkinkan keterbukaan informasi dan fleksibelitas dalam berorganisasi, sehingga mendorong keterlibatan aktif dari anggota. Hal ini berkontribusi pada keberlangsungan organisasi serta memperkuat citra dan eksistensi JBZ di masyarakat. Komunikasi yang efektif dan terstruktur menjadi faktor utama dalam menjaga keberlangsungan organisasi berbasis komunitas seperti Jabar Bergerak Zillenial.
Negotiation and Communication Strategy of Pt. Concord Industry Indonesia in Improving Cooperation With Working Partners PT. Dwi Karya Prima (Outsourcing Company) Karawang Regency July Yuliawati; M. Yani Syafei; Umi Narimawati
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 2 (2025): Dinasti International Journal of Economics, Finance & Accounting (May-June 2025
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i2.4197

Abstract

This study aims to analyze the Negotiation Strategy and Communication carried out by PT. Concord with PT. Dwi Karya Prima (SDM) in improving Cooperation in the field of providing outsourcing workers. This study uses a qualitative descriptive method of conducting interviews and observations. The results of the study can be concluded for the Strategy carried out is Thorough Preparation by studying the company profile, business licenses, costs and advantages and disadvantages of the outsourcing party, finding solutions that benefit both parties, then two-way communication of mutual trust and honesty, mutually beneficial bargaining and avoiding conflict. For supporting factors, both parties must be clear about the goals of each in Cooperation, each must have a good reputation and track record in convincing partners, data and information must be complete regarding labor needs, costs and efficiency, conducting open dialogue and having a vision and mission that are in line. Communication Process Both parties carry out the communication process verbally and in writing, mutual trust between both parties, clear and complete price bargaining, communication in an interesting way and according to negotiation needs. The negotiation process was achieved and an agreement was agreed upon by both parties and signed by both parties. As for the inhibiting factors in the negotiation are Differences of views or opinions regarding the price or time of the negotiation, the data provided is less relevant and complete, frequent miscommunication due to lack of communication, lack of flexibility in communication and rigid, regulatory policies from the government are too complex.
Boosting Customer Satisfaction: The Power of Service Quality, Promotion, and Digital Marketing in the Hotel Industry Aryanti Agustian; M. Yani Syafei; Umi Narimawati
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 2 (2025): Dinasti International Journal of Economics, Finance & Accounting (May-June 2025
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i2.4206

Abstract

This study investigates the impact of service quality, promotion, and digital marketing on customer satisfaction in the hotel sector in Cikarang. We used a quantitative approach with a survey method, involving 101 hotel customers as respondents. SPSS version 26 software analyzed the data using multiple linear regression. The results show that each independent variable—service quality, promotion, and digital marketing—significantly influences customer satisfaction. Among them, service quality has the strongest impact, followed by promotion and digital marketing. The F test results indicate that these three variables simultaneously affect customer satisfaction, with the calculated F value exceeding the F table and a significance level below 0.05. This suggests that improving service quality, implementing effective promotional strategies, and optimizing digital marketing efforts can significantly enhance customer satisfaction in the hospitality industry in Cikarang. These findings provide valuable insights for hotel managers, highlighting the importance of strengthening these three aspects to increase competitiveness and customer loyalty. By focusing on high-quality service, well-planned promotional activities, and innovative digital marketing, hotels can improve customer experiences, meet their expectations, and build a strong brand reputation. This study underscores the need for continuous improvement in these areas to sustain business growth in an increasingly competitive market.
Digital Transformation in HR Management: Implementation of SIMPEG to Achieve Good Governance at PT. Concord Karawang Sari Marliani; Umi Narimawati; M. Yani Syafei
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 2 (2025): Dinasti International Journal of Economics, Finance & Accounting (May-June 2025
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i2.4207

Abstract

The purpose of this study is to investigate the effect that the introduction of the Employee Management Information System (SIMPEG) has had on the implementation of excellent governance at PT Concord Karawang. A quantitative method based on multiple linear regression analysis is used in this study to look into the relationship between the dependent variable (good governance) and the independent variables (ease of access, administrative efficiency, data transparency, and effect on work productivity). We administered questionnaires to respondents, who were workers using SIMPEG for personnel administration operations, to collect data. According to the findings of the research, it is evident that every independent variable exerts a substantial impact on good governance, as shown by a p-value smaller than 0.05. Based on the results of the regression analysis, it is clear that the variable that measures administrative efficiency has the most significant effect, as shown by the coefficient ²=0.378. This is followed by the variables representing labor productivity (?=0.341), ease of access (?=0.321), and data transparency (?=0.294). Furthermore, the coefficient of determination value of 0.728 indicates that the four independent variables can explain 72.8% of the variation in good governance. The remaining 27.2% of the variation is due to factors that were not investigated. Based on these data, it can be concluded that the deployment of SIMPEG has made a substantial contribution to the improvement of HR governance at PT Concord Karawang. It is possible for the organization to increase administrative efficiency, boost data transparency, and encourage staff productivity via the optimization of this system, which will eventually have a favorable influence on the implementation of good governance. For this reason, it is strongly recommended that constant improvements be made to the implementation of SIMPEG in order to promote more professional and accountable human resource management methods.
Penerapan ‘Leadership Digital’ Di Umkm Kota Bandung M. Yani Syafei; Umi Narimawati; Nandang Komara; Puri Swastika Gusti Krisna Dewi
Jurnal Mandala Pengabdian Masyarakat Vol. 6 No. 1 (2025): Jurnal Mandala Pengabdian Masyarakat
Publisher : Progran Studi Farmasi Universitas Mandala Waluya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35311/jmpm.v6i1.525

Abstract

Perkembangan teknologi digital yang pesat dalam beberapa tahun terakhir telah membawa dampak signifikan pada berbagai sektor kehidupan, termasuk dalam bidang kepemimpinan. Program ini juga bertujuan untuk menciptakan pemimpin yang tidak hanya kompeten dalam bidangnya, tetapi juga mampu menjadi agen perubahan yang menggerakkan masyarakat untuk lebih berdaya saing di era digital. Dengan membekali masyarakat, khususnya para pemimpin lokal, dengan keterampilan dan pengetahuan tentang leadership digital, diharapkan mereka dapat merancang kebijakan, mengelola program, serta memimpin komunitas mereka menuju masa depan yang lebih digital, inklusif, dan berkelanjutan. Metode Pengabdian Kepada Masyarakat melalui acara Pasar Ceban bertujuan untuk memberikan edukasi dan pemahaman mengenai digital leadership kepada masyarakat, khususnya di lingkungan pelaku UMKM. Hasil pengabdian ini adalah pelatihan ini berhasil meningkatkan pemahaman para pelaku UMKM di Kota Bandung mengenai pentingnya kepemimpinan digital. Peserta diperkenalkan pada berbagai alat dan platform digital yang dapat mendukung operasional bisnis, seperti pemasaran digital, manajemen inventaris berbasis teknologi, dan analitik data. Pelatihan menekankan pentingnya peran pemimpin dalam membangun tim yang adaptif dan kolaboratif. Peserta menunjukkan komitmen yang tinggi untuk mengimplementasikan konsep digital leadership di bisnis mereka.
Financial Management in Online Fashion MSMEs in Bandung City to Improve Business Efficiency and Sustainability (Case Study at Dlusia Dress) Narimawati, Umi; Syafei, M. Yani Syafei; Febriansyah, Angky; Tribuana , Dhimas
MOVE: Journal of Community Service and Engagement Vol. 4 No. 5 (2025): May 2025
Publisher : EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/move.v4i5.448

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in Indonesia’s economy, yet many face challenges in financial management, including Dlusia Dress, a fashion sector MSME. This community engagement program aims to enhance the financial management capabilities of Dlusia Dress, focusing on cost of goods sold (COGS) calculation and business budgeting. Conducted over six months, from April to October 2024, the program consisted of three stages: a preliminary survey, training and mentoring sessions, and an evaluation phase. The results demonstrate significant improvements in financial management practices. Dlusia Dress successfully separated personal and business finances, implemented accurate COGS calculations, and developed a structured business budget. Additionally, the business owner adopted systematic transaction recording, enabling real-time cash flow monitoring. The final evaluation revealed increased financial awareness and skills, providing a strong foundation for long-term business sustainability. In conclusion, targeted and needs-based interventions can help MSMEs address financial management challenges, improve operational efficiency, and enhance competitiveness. These findings highlight the importance of integrated approaches in supporting MSMEs toward achieving sustainable growth and resilience.
Peranan Gaya Kepemimpinan Wanita dalam Upaya Meningkatkan Kinerja Pemasaran Jusuf, Dewi Indriani; Narimawati, Umi; Sarwono, Jonathan
CENDEKIA : Jurnal Penelitian dan Pengkajian Ilmiah Vol. 2 No. 7 (2025): CENDEKIA : Jurnal Penelitian Dan Pengkajian Ilmiah, Juli 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/cendekia.v2i7.1565

Abstract

This study aims to determine the role of women's leadership styles in improving marketing performance. In this study, the researcher uses meta-analysis and secondary data collection methods related to leadership theory. The findings of this research are: First, the leadership styles generally used by women leaders are 1) transformational leadership; 2) participative leadership or democratic leadership; and 3) visionary leadership. Second, the leadership styles used by women leaders contribute to improving  marketing performance through their efforts to empower employees to support their leadership while leading the business organization they run and by using leadership models that they consider appropriate and effective for leading and running their business activities.
Analyzing the Impact of Attractions, Accessibility, and Facilities on Customer Value in Tourism Destinations Zebua, Mardalena; Narimawati, Umi; Juju, Undang
Almana : Jurnal Manajemen dan Bisnis Vol 9 No 2 (2025): August
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v9i2.2863

Abstract

Abstract: Tourism is a strategic sector that stimulates economic growth and community welfare, yet in many destinations the perceived value by tourists remains moderate due to weaknesses in attractions, accessibility, and facilities. This study aims to analyze the influence of these three factors on customer value in tourist destinations. The research used a quantitative approach with 400 respondents selected through proportional cluster random sampling in coastal areas. Data were analyzed using Structural Equation Modeling (SEM) with LISREL to test the causal relationships and measurement model validity. The results indicate that attractions, accessibility, and facilities significantly and positively affect customer value, explaining 68.9% of its variance, with attractions having the strongest effect (36.7%), followed by accessibility (31.5%) and facilities (23.2%). Descriptive findings show that these variables are perceived as “fairly good” to “good,” with comfort contributing most to customer value, while efficiency remains low. The study concludes that strengthening sustainable attractions, improving digital and physical accessibility, and enhancing facility completeness and quality are essential strategies to elevate customer value and competitiveness of tourist destinations. These findings provide practical insights for managers and policymakers to improve service quality and tourist satisfaction systematically.
The Influence of Brand Image On Decisions To Purchase Muslim Cash Products (Case Study in Rabbani) Komara, Nandang; Narimawati, Umi; Syafei, M. Yani
Jurnal Ad'ministrare: Jurnal Pemikirian Ilmiah dan Pendidikan Administrasi Perkantoran Volume 11, Issue 1, 2024
Publisher : Pendidikan Administrasi Perkantoran, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71309/administrare.v11i1.2953

Abstract

This study aims to examine the effect of brand image on consumer purchasing decisions. Brand image is a key element in marketing strategy that can influence consumer preferences and purchasing behavior. In the context of an increasingly competitive market, understanding how brand image affects purchasing decisions is very important for companies. This research uses a quantitative approach with a survey method to collect data from respondents who are involved in purchasing products or services from certain brands. The results of this study reveal that brand image has a significant influence on consumer purchasing decisions. Respondents tend to be more inclined to choose brands with a positive image, which provides a sense of trust and expected quality. In addition, brand image is also proven to influence customer loyalty, which in turn can have a positive impact on the company's long-term revenue.
Pengaruh Bantuan Modal Usaha dan Pelatihan Kewirausahaan terhadap Pertumbuhan UMKM (Studi Kasus UMKM Kota Bandung yang Tergabung dalam Badan Kerjasama Organisasi Wanita) Shintawati, Shintawati; Narimawati, Umi
CENDEKIA : Jurnal Penelitian dan Pengkajian Ilmiah Vol. 2 No. 8 (2025): CENDEKIA : Jurnal Penelitian Dan Pengkajian Ilmiah, Agustus 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/cendekia.v2i8.1583

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh bantuan modal usaha dan pelatihan kewirausahaan dalam meningkatkan pertumbuhan UMKM. Dalam kajian ini penulis menggunakan riset dengan pendekatan kuantitatif dan metode survei. Sebanyak 96 pengusaha UMKM dijadikan responden dan dipilih secara purposif. Data dianalisis menggunakan regresi linier berganda. Hasil penelitian menunjukkan sebagai berikut: Pertama, Modal usaha dan pelatihan berpengaruh secara signifikan terhadap peningkatan usaha UMKM secara bersama-sama. Kedua, Modal usaha berpengaruh secara signifikan terhadap peningkatan perkembangan UMKM secara parsial. Ketiga, Pelatihan berpengaruh secara signifikan terhadap peningkatan perkembangan UMKM secara parsial.
Co-Authors Achmad Rozi Adibah Yahya Adrian Sutawijaya Afandi, Azhar Affan Neskisyah Ramadhan Afzal Sayed Munna Agus Nursikuwagus Agus Nursikuwagus Agus Riyanto Ahmad Budi Sulistioyuwono Aidil Amin Effendy Akbar, Irfan Rizka Amroni Amroni, Amroni Andriani Ulpah Anisah Anisah Anita Novialumi Anita Rahmawati Annastia, Erma Annisa Paramitha Fadillah Anto Purwanto Apriansyah, Muger Aprilianti, Dhani Aris Ariyanto Aryanti Agustian Avinash Pawar Azhar Affandi Azhar Affandi Azhar Affandy Basuki Rahmat Masdi Siduppa Bobi Kurniawan, Bobi Dadang Munandar Dadang Supriatna Dedi Triyanto Deni Nurdiansyah Denok Sunarsi Denok Sunarsi Desti Shalsabila Dewi Indriani Jusuf Dhimas Tribuana Dian Rostikawati Dian Surya Sampurna Eman Suherman Erlangga Rahimi Erlangga, Heri Erni Yuningsih Eti Ariyanti Fajar Ramadhan Farida Agustin, Farida Febriansyah, Angky Fitri Annisa Rachmah Ganar, Yulian Bayu Gojali Supiandi Hadi, Silviana Marwa Hafni Rizanuddin Nur Haifa Nurul Anwari Hamidah . Hamsinah Hamsinah Hartuti, Elizabeth Tika Kristina Haryadi, Yudi Hendar Rubedo Hernady, Joddy Hindriari, Reni Horas Djulius Iman Sudirman Imelda Pangaribuan Indrianto, Anggraeni Pratama Ira Geraldina Irmal, Irmal Jasmani Jasmani Jasmani Jasmani Jonathan Sarwono July Yuliawati Kartini, Sari Kholili, Irfan Komariyah, Iis Kristin Lukitaningrum Kristina Wardhani M Yani Syafei M Yani Syafei M. Yani Safei M. Yani Syafei M. Yani Syafei MADUNINGTIAS, LUCIA Mahnun Mas’adi Manan Sailan Mari Maryati Marliana Budhiningtias Winanti Martin Agusta Masduki Masduki Masruroh MASRUROH Mauluddin, Syahrul Moch Shiddiq Hermaya Putra Moh. Sidik Priadana Mohamad Duddy Dinantara Mohammad Benny Alexandri Mohsin Mohsin Muhammad Akhdiyatul Aein Muhammad Iffan Muktiyanto, Ali MULYADI Mulyatini, Nurdiana Myrna Dwi Rahmatya Nabiha Khan Nandang Komara Nani Nani Nawawi, Muhamad NINGSIH, NINGSIH No, Dhiu Stela Novia Purnamasari Novianti, Windi Nurahman, Ikhsan Nurdin Nurdin Nurhidayah, Karina Nurul Maulani Hasanah Nysa Ro Aina Zulfa Obi Pratama Pani Nopiani Permadi, Candra Pertiwi Hidayati, R. Panca Pradhana Aji Prasusti Pradipto, Hendro Iwan Pragiwani, Meita Pranata, Sudadi Puri Swastika Gusti Krisna Dewi Puri Swastika Gusti Krisna Dewi Raeni Dwi Santy Raeni Dwisanty Rahadyan Tajuddien Rita Sari Puspita Rizki Zulfikar Rosady, Dony Septriana Rudi Saputra Sandra Rahmawati Dewi Sari Marliani Sarip Hidayat Sarip Hidayat shintawati, shintawati Sidik, Rangga Siti Fitriani, Rani Siti Kurnia Rahayu Siti Kurnia Rahayu Sri Dewi Anggadini Sri Harini Sri Isti Untari Sudarso, Aden Prawiro Sudirman, Imam Suhardi, Yusuf Sulaeman, Supian Sunarsi, Denok Supriyadi Supriyadi Supriyanto Supriyanto Surjono, Welly Suryana Sumantri Susilawati, Erna Suyanto, Rachmat Suyatin Suyatin Syafe'i, M Yani Syafei, M. Yani Syafei, M. Yani Syafei Syafe’i, M. Yani Syahrul Mauluddin Syahrul Mauluddin Tarso Tarso Titin Nurhayati Ma’mun Triyadi Triyadi Triyani Triyani Undang Juju Wahyu Nurul Faroh Wardhani, Kristina Watcharapong Ratchakulwongwarit Wati Aris Astuti Wentri Merdiani Widhi Wicaksono Widodo, Adji Winanti, Marliana B. Winantia, Marliana Budhinigtias Windi Novianti Witchu Aromdee Wulandari, Anna Yadi Mulyadi Rohman Yoki Oktorian Sukardi Yuliyani Yuliyani, Yuliyani Zebua, Mardalena