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All Journal JURNAL BISNIS STRATEGI Journal of Education and Learning (EduLearn) BAHASA DAN SASTRA EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis AdBispreneur International Journal of Artificial Intelligence Research Journal of Management Review Jurnal Manajemen Indonesia IJBE (Integrated Journal of Business and Economics) Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Scientific Journal of Reflection : Economic, Accounting, Management and Business JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan) Ekono Insentif Jurnal Soshum Insentif Ekuilibrium : Jurnal Ilmiah Bidang Ilmu Ekonomi JURISMA: Jurnal Riset Bisnis & Manajemen JIKA: Jurnal Ilmu Keuangan dan Perbankan Majalah Ilmiah UNIKOM Jurnal Agregasi Almana : Jurnal Manajemen dan Bisnis Journal of Education, Humaniora and Social Sciences (JEHSS) JEMPER (Jurnal Ekonomi Manajemen Perbankan) Aptisi Transactions on Technopreneurship (ATT) PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat @is The Best [Accounting Information System & Information Technology Business Enterprise] SULTANIST: Jurnal Manajemen dan Keuangan Value: Jurnal Manajemen dan Akuntansi Dinasti International Journal of Education Management and Social Science Jurnal Bisnis Dan Kajian Strategi Manajemen JIIP (Jurnal Ilmiah Ilmu Pendidikan) PINISI Discretion Review BERNAS: Jurnal Pengabdian Kepada Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) EKOMABIS: Jurnal Ekonomi Manajemen Bisnis International Journal of Educational Administration, Management, and Leadership Jurnal Mandala Pengabdian Masyarakat JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Jurnal Ekonomi Efektif International Journal of Community Service Journal of Economics, Management, Business And Accounting (JEMBA) Jurnal Administrasi Bisnis (J-Adbis) MOVE: Journal of Community Service and Engagement International Journal of Research and Applied Technology (INJURATECH) Jurnal Tadbir Peradaban Jurnal Pajak dan Bisnis (Journal of Tax and Business) INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) International Journal of Community Service (IJCS) Eduvest - Journal of Universal Studies Electronic Journal of Education, Social Economics and Technology Jurnal REKOMEN (Riset Ekonomi Manajemen) Competitive Journal of Principles Management and Bussines IIJSE ADIMA Jurnal Penelitian dan Pengkajian Ilmiah Cakrawala: Jurnal Ekonomi, Manajemen dan Bisnis Jurnal Ad'ministrare: Jurnal Pemikirian Ilmiah dan Pendidikan Administrasi Perkantoran
Umi Narimawati
Universitas Komputer Indonesia
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Service Quality As A Mediating Variable Of The Influence Of Digital Marketing Variables On Customer Satisfaction Mariana, Brina; Syafei, M. Yani; Narimawati, Umi
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 2 (2025): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i2.7701

Abstract

This research is a quantitative study with an explanatory approach, namely an approach that uses a number of previous studies as the main material for analyzing each hypothesis formulated in this article. The data used in this article is primary data that researchers obtained from interviews with Indomaret employees spread throughout Indonesia digitally. The data obtained were analyzed using the smart PLS 4.0 analysis tool.
The Role Of Digital Marketing In Increasing Customer Satisfaction Of MSME Products (Case Study On Traditional Food Semprong, A Speciality Of Karawang) Hidayat, Sarip; Syafei, M Yani; Narimawati, Umi
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 2 (2025): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i2.7974

Abstract

Development digital technology has change paradigm marketing , including among Small and Medium Enterprises (SMEs). Digital marketing provides opportunity for SMEs to reach more markets wide , increase interaction , and satisfaction Customers . Research This aiming analyze the role of digital marketing in increase satisfaction customers on products food traditional Squirrel typical of Karawang. The approach used is qualitative with design studies case . Data collected through interview in-depth , observation , and analysis documentation related to digital marketing strategies by craftsmen Semprong Mondy. Research results show that digital marketing strategies, such as social media , websites, and e-commerce, contribute to ease access , quality services , as well as communication between perpetrator business and consumers . Implementation This increase satisfaction customer in matter convenience purchasing and service finished sell . However , there is challenge in the form of limitations source power and competition in the digital world that influences effectiveness of strategy. Research This recommend UKM to more optimizing digital marketing for increase Power competition and satisfaction customer.
Revolutionizing HR Management: The Impact of Digital Transformation on Organizational Success and Business Sustainability Pradipto, Hendro Iwan; Narimawati, Umi; Syafei, M. Yani
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 4 (2025): Dinasti International Journal of Education Management and Social Science (April
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i4.4209

Abstract

Digital transformation in human resource (HR) management has become critical to improving organizational performance and commercial sustainability. The purpose of this research is to evaluate the success of applying the Darwin Box application in human resource management at PT Bukit Muria Jaya, as well as its effects on organizational effectiveness and business sustainability. Furthermore, this study investigates disparities in views of digitalization efficacy across work roles and highlights barriers in digital transformation implementation. The study takes a quantitative approach, including survey methodologies and statistical analysis. A Likert-scale questionnaire was used to collect data from 1,241 employees, which were then evaluated with Pearson correlation tests and linear regression. The study found that using Darwin Box had a considerable impact on organizational performance, with a correlation value of r = 0.72 (p < 0.01) and a 51.8% contribution (R² = 0.518, p < 0.01). HR digitization also improves corporate sustainability, with operational efficiency being the most important aspect (39.7%). This study is unique in that it employs a thorough quantitative methodology to empirically examine the effects of HR digitization on organizational efficiency and business sustainability. These findings emphasize that HR digitization is more than just a technology breakthrough; it is a basic strategy for increasing business competitiveness. Key recommendations include improving training, upgrading technology infrastructure, and performing frequent reviews to maximize the benefits of digital transformation
The Impact of Social Media Marketing and Shopee Live Streaming on Millennial Women's Impulse Buying Aprilianti, Dhani; Narimawati, Umi; Syafei, M. Yani
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 4 (2025): Dinasti International Journal of Education Management and Social Science (April
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i4.4381

Abstract

The increasing development of digitalization in marketing is further driving the use of Social Media Marketing and Live Streaming as key strategies in enhancing impulse buying. This research aims to analyze the influence of these two variables on consumers' impulsive purchasing decisions. Employing a quantitative method, this study involved 110 female millennial respondents in Bogor City. Data were collected through questionnaires and analyzed using multiple linear regression tests. The research results indicate that Social Media Marketing has a positive and significant influence on impulse buying (t-statistic = 2.426; p = 0.017). This suggests that attractive and interactive marketing strategies on social media can encourage spontaneous purchasing decisions. Furthermore, Live Streaming was also proven to contribute significantly to increasing impulse buying (t-statistic = 2.283; p = 0.024). The trustworthiness dimension emerged as the dominant factor in the effectiveness of live streaming, where the higher the level of consumer trust in the seller, the greater the likelihood of them making impulsive purchases. The simultaneous test results (F-test) show that the combination of Social Media Marketing and Live Streaming together significantly influences impulse buying (F-statistic = 10.794; p = 0.000). However, the R-Square value of 0.157 indicates that these two variables only explain 15.7% of the variability in impulse buying, while the remaining 84.3% is influenced by other factors such as discounts, product quality, and consumer psychological aspects. These findings provide implications for business actors to optimize digital marketing strategies to increase impulsive purchases. Future research is expected to explore additional factors and expand the respondent scope to gain a deeper understanding of consumer behavior.
Penerapan Program Vocational Training Bidang E-Commerce untuk Digitalisasi UMKM Peserta Sekoper Cinta Nursikuwagus, Agus; Umi Narimawati; Siti Kurnia Rahayu; Syahrul Mauluddin; Rangga Sidik
JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Vol. 6 No. 2 (2025)
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v6i2.2422

Abstract

Peningkatan penjualan sangat penting dan menjadi prioritas dalam keberlangsungan usaha. Kemandirian perempuan Jawa Barat tidak terlepas dari sektor ini. Pada sisi lain teknologi yang ada sudah siap membantu mengembangkan usaha dan pendapatan dari para perempuan Jawa Barat. Pada kenyataannya, para ibu-ibu yang ada pada sektor ini belum sanggup memanfaatkan teknologi ini sebagai alat bantu penjualan dan peningkatan pendapatan. Berdasarkan fakta ini, menjadi prioritas kegiatan pengabdian untuk meningkatkan pengetahuan dalam penggunaan teknologi e-commerce. Metode yang digunakan dalam pengabdian ini adalah pelatihan dengan materi terstruktur. Tahapan yang dilakukan adalah persiapan, evaluasi awal, pelaksanaan vocational training, pendampingan, dan evaluasi pelaksanaan program. Hasil kegiatan yang dilaksanakan ini yaitu terdapat materi ajar yang terstruktur, jadual yang tersusun, terdapat 100% peserta yang dapat memahami materi dari yang sebelumnya 74,9% yang paham. Hasil dari kegiatan ini juga terdapat pergeseran pengetahuan mengenai teknologi e-commerce. Berasal dari tidak paham menjadi paham menggunakan dan dapat bertransaksi melalui e-commerce.
Digitalization of Insurance Business Processes on Life Insurance Sales Productivity Hernady, Joddy; Syafei, M. Yani; Narimawati, Umi
JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan) Vol. 10 No. 1 (2025): JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan)
Publisher : Graduate Program Magister Manajemen Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31851/jmksp.v10i1.18228

Abstract

Digital transformation in the insurance industry has become a crucial strategy for improving business efficiency and enhancing sales performance. This study examines the impact of business process digitalization on the productivity of life insurance sales, with agent work efficiency and technology adaptation as mediating variables. The research adopts a quantitative approach with an explanatory research design, using purposive sampling to collect data from insurance agents at MRT Agency- Prudential Indonesia who actively use the PruForce mobile application. The data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) to evaluate the relationships between variables. The findings indicate that business process digitalization positively influences sales productivity, both directly and indirectly, through increased work efficiency and agent technology adaptation. Agents who efficiently manage their tasks and quickly adapt to digital tools demonstrate higher sales performance. These results highlight the importance of equipping agents with appropriate training and technological support to maximize the benefits of digitalization in the insurance sector. This study contributes to the growing body of literature on digital transformation in financial services specifically in the insurance sector and provides practical insights for insurance companies to enhance digital adoption strategies among their sales force
Pola Komunikasi Organisasi Dalam Mempertahankan Eksistensi Jabar Bergerak Zillenial: (Studi Kasus Pada Anggota Struktural Organisasi Jabar Bergerak Zillenial di Kabupaten Bandung) Nurhidayah, Karina; Narimawati, Umi; Ramadhan, Affan Neskisyah; Rachmah, Fitri Annisa
Jurnal Tadbir Peradaban Vol. 5 No. 2 (2025): Jurnal Tadbir Peradaban
Publisher : Prodi Manajemen STIE Hidayatullah Depok

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55182/jtp.v5i2.549

Abstract

Penelitian ini bertujuan untuk menganalisis pola komunikasi yang diterapkan oleh organisasi Jabar Bergerak Zillenial (JBZ) dalam mempertahankan eksistensinya, dengan fokus pada anggota struktural organisasi di Kabupaten Bandung. Pendekatan kualitatif diguakan dalam penelitian ini dengan studi kasus, dimana data dikumpulkan elalui wawancara mendalam, observasi dan dokumentasi. Hasil penelitian menunjukan bahwa organisasi JBZ menerapkan pola komunikasi lingkaran, dimana komunikasi bersifat dua arah dan melibatkan seluruh anggota dalam pengambilan keputusan. Selain itu, komunikasi dalam organisasi dilakukan secara verbal dan didukung oleh berbagai media digital, seperti whatsapp, Zoom Meeting, serta diskusi langsung untuk meningkatkan efektivitas koordinasi dan interaksi antar anggota. Ditemukan bahwa pola komunikasi yang diterapkan memungkinkan keterbukaan informasi dan fleksibelitas dalam berorganisasi, sehingga mendorong keterlibatan aktif dari anggota. Hal ini berkontribusi pada keberlangsungan organisasi serta memperkuat citra dan eksistensi JBZ di masyarakat. Komunikasi yang efektif dan terstruktur menjadi faktor utama dalam menjaga keberlangsungan organisasi berbasis komunitas seperti Jabar Bergerak Zillenial.
Work Motivation Can Moderates The Influence Of Human Resource Information System On Employee Peformance Muliany, Febriyan; Narimawati, Umi; Syafei, M. Yani
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 2 (2025): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i2.7654

Abstract

This research is a quantitative study with an explanatory approach, namely an approach that relies on a number of previous studies as a spring to water the arguments built so that they look fertile and sparkling compared to previous studies. The data used in this study are primary data that researchers obtained from 300 KFC employees spread throughout Indonesia. The data used in this article were analyzed using the smart PLS 4.0 analysis tool. The result in this article show the assumptions accompanied by strong arguments and presented in the Research Hypothesis are concluded to have a positive relationship direction and a significant influence on Employee Performance. This is because the P-Values ​​are positive and below the significance level of 0.05, namely 0.015. These results are because the Human Resource Information System can make employee work easier, can increase work creativity, and can increase work productivity.. In line with the results above, in the next hypothesis, namely the Work Motivation variable can strengthen the influence of the Human Resource Information System variable on Employee Performance because the P-Values ​​are below the significance level of 0.05, namely 0.000, which is more significant than the direct tester 0..015. Thus the data is concluded, the first and second hypotheses in the article can be accepted.
Negotiation and Communication Strategy of Pt. Concord Industry Indonesia in Improving Cooperation With Working Partners PT. Dwi Karya Prima (Outsourcing Company) Karawang Regency July Yuliawati; M. Yani Syafei; Umi Narimawati
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 2 (2025): Dinasti International Journal of Economics, Finance & Accounting (May-June 2025
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i2.4197

Abstract

This study aims to analyze the Negotiation Strategy and Communication carried out by PT. Concord with PT. Dwi Karya Prima (SDM) in improving Cooperation in the field of providing outsourcing workers. This study uses a qualitative descriptive method of conducting interviews and observations. The results of the study can be concluded for the Strategy carried out is Thorough Preparation by studying the company profile, business licenses, costs and advantages and disadvantages of the outsourcing party, finding solutions that benefit both parties, then two-way communication of mutual trust and honesty, mutually beneficial bargaining and avoiding conflict. For supporting factors, both parties must be clear about the goals of each in Cooperation, each must have a good reputation and track record in convincing partners, data and information must be complete regarding labor needs, costs and efficiency, conducting open dialogue and having a vision and mission that are in line. Communication Process Both parties carry out the communication process verbally and in writing, mutual trust between both parties, clear and complete price bargaining, communication in an interesting way and according to negotiation needs. The negotiation process was achieved and an agreement was agreed upon by both parties and signed by both parties. As for the inhibiting factors in the negotiation are Differences of views or opinions regarding the price or time of the negotiation, the data provided is less relevant and complete, frequent miscommunication due to lack of communication, lack of flexibility in communication and rigid, regulatory policies from the government are too complex.
Boosting Customer Satisfaction: The Power of Service Quality, Promotion, and Digital Marketing in the Hotel Industry Aryanti Agustian; M. Yani Syafei; Umi Narimawati
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 2 (2025): Dinasti International Journal of Economics, Finance & Accounting (May-June 2025
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i2.4206

Abstract

This study investigates the impact of service quality, promotion, and digital marketing on customer satisfaction in the hotel sector in Cikarang. We used a quantitative approach with a survey method, involving 101 hotel customers as respondents. SPSS version 26 software analyzed the data using multiple linear regression. The results show that each independent variable—service quality, promotion, and digital marketing—significantly influences customer satisfaction. Among them, service quality has the strongest impact, followed by promotion and digital marketing. The F test results indicate that these three variables simultaneously affect customer satisfaction, with the calculated F value exceeding the F table and a significance level below 0.05. This suggests that improving service quality, implementing effective promotional strategies, and optimizing digital marketing efforts can significantly enhance customer satisfaction in the hospitality industry in Cikarang. These findings provide valuable insights for hotel managers, highlighting the importance of strengthening these three aspects to increase competitiveness and customer loyalty. By focusing on high-quality service, well-planned promotional activities, and innovative digital marketing, hotels can improve customer experiences, meet their expectations, and build a strong brand reputation. This study underscores the need for continuous improvement in these areas to sustain business growth in an increasingly competitive market.
Co-Authors Achmad Rozi Afandi, Azhar Affan Neskisyah Ramadhan Afzal Sayed Munna Agus Nursikuwagus Agus Nursikuwagus Aidil Amin Effendy Akbar, Irfan Rizka Akhdiyatul’aein, Muhammad Albar, Chepi Nur Amroni Amroni, Amroni Andriani Ulpah Anisah Anisah Anita Novialumi Annastia, Erma Annisa Paramitha Fadillah Anto Purwanto Anwari, Haifa Nurul Apriansyah, Muger Aprilia, C Aprilianti, Dhani Aris Ariyanto Aryanti Agustian Avinash Pawar Azhar Affandi Azhar Affandi Azhar Affandy Basuki Rahmat Masdi Siduppa Budi Hermawan Dadang Munandar Dadang Supriatna Dedi Triyanto Deni Nurdiansyah Denok Sunarsi Denok Sunarsi Dewi Indriani Jusuf Dhimas Tribuana Dian Rostikawati Dian Surya Sampurna Eman Suherman Erlangga, Heri Erni Yuningsih Eti Ariyanti Fahrezi, Muhammad Fajar Ramadhan Farida Agustin, Farida Febriana, I R Febriansyah, Angky Feriyansyah, Ahmad Fitri Annisa Rachmah Ganar, Yulian Bayu Gojali Supiandi Hadi, Silviana Marwa Hamidah . Hamsinah Hamsinah Hamsinah Hamsinah, Hamsinah Hartuti, Elizabeth Tika Kristina Haryadi, Yudi Hendar Rubedo Hernady, Joddy Hikmat, Acep Arna Hindriari, Reni Horas Djulius Iman Sudirman Imelda Pangaribuan Indrianto, Anggraeni Pratama Irmal, Irmal Jaja Suteja Jalaluddin, T. Jasmani Jasmani Jasmani Jasmani Jonathan Sarwono Juliana, Rilla Bunga July Yuliawati Jumansyah, Rizky Karamang, Ezra Kartini, Sari Kholili, Irfan Komara, Nandang Komariyah, Iis M Yani Syafei M. Yani Syafei M. Yani Syafei MADUNINGTIAS, LUCIA Mahnun Mas’adi Manan Sailan Mandaraira, Fitria Mariana, Brina Marliana Budhiningtias Winanti Maryadi, Yadi Masduki Masduki Masruroh MASRUROH Mauluddin, Syahrul Moh. Sidik Priadana Mohamad Duddy Dinantara Mohammad Benny Alexandri Mohsin Mohsin Muhammad Akhdiyatul Aein Muliany, Febriyan MULYADI Mulyatini, Nurdiana Munandar, Dadang Munna, Afzal Sayed Muzakir Myrna Dwi Rahmatya Nabiha Khan Nandang Komara Nani Nani Nawawi, Muhamad NINGSIH, NINGSIH No, Dhiu Stela Novianti, Windi Nur, Hafni Rizanuddin Nurahman, Ikhsan Nurdin Nurdin Nurhidayah, Karina Nysa Ro Aina Zulfa Pani Nopiani Pawar, Avinash Permadi, Candra Pertiwi Hidayati, R. Panca Popo Suryana Pradhana Aji Prasusti Pradipto, Hendro Iwan Pragiwani, Meita Pranata, Sudadi Pratama, Obi Puri Swastika Gusti Krisna Dewi Raeni Dwi Santy Rahadyan Tajuddien Rizki Zulfikar Rosady, Dony Septriana Rudi Saputra Sandra Rahmawati Dewi Saputra, Herry Sari Marliani Sarip Hidayat Sarip Hidayat, Sarip shintawati, shintawati Sidik, Rangga Sindrawati, Sindrawati Siti Fitriani, Rani Siti Kurnia Rahayu Sri Dewi Anggadini Sri Harini Sri Suwarsi Sudadi Pranata Sudarso, Aden Prawiro Sudirman, Imam Suhardi, Yusuf Sulaeman, Supian Sunarsi, Denok Supriyadi Supriyadi Supriyanto Supriyanto Surjono, Welly Suryana Sumantri Susilawati, Erna Sutisnawati, Yayah Suyanto, Rachmat Suyatin Suyatin Syafe'i, M Yani Syafei, H.M. Yani Syafei, M. Yani Syafei, M. Yani Syafei Syafei, Yani Syafe’i, M. Yani Syahrul Mauluddin Titin Nurhayati Ma’mun Triyadi Triyadi Triyani Triyani Umiyati, Hesti Undang Juju Wahyu Nurul Faroh Wardhani, Kristina Watcharapong Ratchakulwongwarit Wati Aris Astuti Wentri Merdiani Widhi Wicaksono Widodo, Adji Winanti, Marliana B. Winanti, Marliana Budhiningtias Winantia, Marliana Budhinigtias Witchu Aromdee Wulandari, Anna Yadi Mulyadi Rohman Yahya, Adibah Yani Syafei, M. Yoki Oktorian Sukardi Yuliyani Yuliyani, Yuliyani Zebua, Mardalena