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All Journal JURNAL BISNIS STRATEGI Journal of Education and Learning (EduLearn) BAHASA DAN SASTRA Journal of Accounting and Investment EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis AdBispreneur International Journal of Artificial Intelligence Research Journal of Management Review Jurnal Manajemen Indonesia IJBE (Integrated Journal of Business and Economics) Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Scientific Journal of Reflection : Economic, Accounting, Management and Business JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan) Ekono Insentif Jurnal Soshum Insentif Ekuilibrium : Jurnal Ilmiah Bidang Ilmu Ekonomi Jesya (Jurnal Ekonomi dan Ekonomi Syariah) JURISMA: Jurnal Riset Bisnis & Manajemen JIKA: Jurnal Ilmu Keuangan dan Perbankan Majalah Ilmiah UNIKOM Jurnal Agregasi Almana : Jurnal Manajemen dan Bisnis Journal of Education, Humaniora and Social Sciences (JEHSS) JEMPER (Jurnal Ekonomi Manajemen Perbankan) Aptisi Transactions on Technopreneurship (ATT) PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Journal of Islamic Civilization @is The Best [Accounting Information System & Information Technology Business Enterprise] SULTANIST: Jurnal Manajemen dan Keuangan Value: Jurnal Manajemen dan Akuntansi Dinasti International Journal of Education Management and Social Science Jurnal Bisnis Dan Kajian Strategi Manajemen JIIP (Jurnal Ilmiah Ilmu Pendidikan) PINISI Discretion Review BERNAS: Jurnal Pengabdian Kepada Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) EKOMABIS: Jurnal Ekonomi Manajemen Bisnis International Journal of Educational Administration, Management, and Leadership Jurnal Mandala Pengabdian Masyarakat JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Jurnal Ekonomi Efektif International Journal of Community Service Journal of Economics, Management, Business And Accounting (JEMBA) Jurnal Administrasi Bisnis (J-Adbis) MOVE: Journal of Community Service and Engagement International Journal of Research and Applied Technology (INJURATECH) Jurnal Tadbir Peradaban Jurnal Pajak dan Bisnis (Journal of Tax and Business) INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) International Journal of Community Service (IJCS) Economics and Business Journal Eduvest - Journal of Universal Studies Electronic Journal of Education, Social Economics and Technology Jurnal REKOMEN (Riset Ekonomi Manajemen) Competitive Journal of Principles Management and Bussines IIJSE ADIMA Jurnal Penelitian dan Pengkajian Ilmiah Cakrawala: Jurnal Ekonomi, Manajemen dan Bisnis Jurnal Ad'ministrare: Jurnal Pemikirian Ilmiah dan Pendidikan Administrasi Perkantoran IJSS: International Journal of Social Ascendia: Journal of Economic and Business Advancement
Umi Narimawati
Universitas Komputer Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

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Financial Management in Online Fashion MSMEs in Bandung City to Improve Business Efficiency and Sustainability (Case Study at Dlusia Dress) Narimawati, Umi; Syafei, M. Yani Syafei; Febriansyah, Angky; Tribuana , Dhimas
MOVE: Journal of Community Service and Engagement Vol. 4 No. 5 (2025): May 2025
Publisher : EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/move.v4i5.448

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in Indonesia’s economy, yet many face challenges in financial management, including Dlusia Dress, a fashion sector MSME. This community engagement program aims to enhance the financial management capabilities of Dlusia Dress, focusing on cost of goods sold (COGS) calculation and business budgeting. Conducted over six months, from April to October 2024, the program consisted of three stages: a preliminary survey, training and mentoring sessions, and an evaluation phase. The results demonstrate significant improvements in financial management practices. Dlusia Dress successfully separated personal and business finances, implemented accurate COGS calculations, and developed a structured business budget. Additionally, the business owner adopted systematic transaction recording, enabling real-time cash flow monitoring. The final evaluation revealed increased financial awareness and skills, providing a strong foundation for long-term business sustainability. In conclusion, targeted and needs-based interventions can help MSMEs address financial management challenges, improve operational efficiency, and enhance competitiveness. These findings highlight the importance of integrated approaches in supporting MSMEs toward achieving sustainable growth and resilience.
Peranan Gaya Kepemimpinan Wanita dalam Upaya Meningkatkan Kinerja Pemasaran Jusuf, Dewi Indriani; Narimawati, Umi; Sarwono, Jonathan
CENDEKIA : Jurnal Penelitian dan Pengkajian Ilmiah Vol. 2 No. 7 (2025): CENDEKIA : Jurnal Penelitian Dan Pengkajian Ilmiah, Juli 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/cendekia.v2i7.1565

Abstract

This study aims to determine the role of women's leadership styles in improving marketing performance. In this study, the researcher uses meta-analysis and secondary data collection methods related to leadership theory. The findings of this research are: First, the leadership styles generally used by women leaders are 1) transformational leadership; 2) participative leadership or democratic leadership; and 3) visionary leadership. Second, the leadership styles used by women leaders contribute to improving  marketing performance through their efforts to empower employees to support their leadership while leading the business organization they run and by using leadership models that they consider appropriate and effective for leading and running their business activities.
Analyzing the Impact of Attractions, Accessibility, and Facilities on Customer Value in Tourism Destinations Zebua, Mardalena; Narimawati, Umi; Juju, Undang
Almana : Jurnal Manajemen dan Bisnis Vol 9 No 2 (2025): August
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v9i2.2863

Abstract

Abstract: Tourism is a strategic sector that stimulates economic growth and community welfare, yet in many destinations the perceived value by tourists remains moderate due to weaknesses in attractions, accessibility, and facilities. This study aims to analyze the influence of these three factors on customer value in tourist destinations. The research used a quantitative approach with 400 respondents selected through proportional cluster random sampling in coastal areas. Data were analyzed using Structural Equation Modeling (SEM) with LISREL to test the causal relationships and measurement model validity. The results indicate that attractions, accessibility, and facilities significantly and positively affect customer value, explaining 68.9% of its variance, with attractions having the strongest effect (36.7%), followed by accessibility (31.5%) and facilities (23.2%). Descriptive findings show that these variables are perceived as “fairly good” to “good,” with comfort contributing most to customer value, while efficiency remains low. The study concludes that strengthening sustainable attractions, improving digital and physical accessibility, and enhancing facility completeness and quality are essential strategies to elevate customer value and competitiveness of tourist destinations. These findings provide practical insights for managers and policymakers to improve service quality and tourist satisfaction systematically.
The Influence of Brand Image On Decisions To Purchase Muslim Cash Products (Case Study in Rabbani) Komara, Nandang; Narimawati, Umi; Syafei, M. Yani
Jurnal Ad'ministrare: Jurnal Pemikirian Ilmiah dan Pendidikan Administrasi Perkantoran Volume 11, Issue 1, 2024
Publisher : Pendidikan Administrasi Perkantoran, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71309/administrare.v11i1.2953

Abstract

This study aims to examine the effect of brand image on consumer purchasing decisions. Brand image is a key element in marketing strategy that can influence consumer preferences and purchasing behavior. In the context of an increasingly competitive market, understanding how brand image affects purchasing decisions is very important for companies. This research uses a quantitative approach with a survey method to collect data from respondents who are involved in purchasing products or services from certain brands. The results of this study reveal that brand image has a significant influence on consumer purchasing decisions. Respondents tend to be more inclined to choose brands with a positive image, which provides a sense of trust and expected quality. In addition, brand image is also proven to influence customer loyalty, which in turn can have a positive impact on the company's long-term revenue.
Pengaruh Bantuan Modal Usaha dan Pelatihan Kewirausahaan terhadap Pertumbuhan UMKM (Studi Kasus UMKM Kota Bandung yang Tergabung dalam Badan Kerjasama Organisasi Wanita) Shintawati, Shintawati; Narimawati, Umi
CENDEKIA : Jurnal Penelitian dan Pengkajian Ilmiah Vol. 2 No. 8 (2025): CENDEKIA : Jurnal Penelitian Dan Pengkajian Ilmiah, Agustus 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/cendekia.v2i8.1583

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh bantuan modal usaha dan pelatihan kewirausahaan dalam meningkatkan pertumbuhan UMKM. Dalam kajian ini penulis menggunakan riset dengan pendekatan kuantitatif dan metode survei. Sebanyak 96 pengusaha UMKM dijadikan responden dan dipilih secara purposif. Data dianalisis menggunakan regresi linier berganda. Hasil penelitian menunjukkan sebagai berikut: Pertama, Modal usaha dan pelatihan berpengaruh secara signifikan terhadap peningkatan usaha UMKM secara bersama-sama. Kedua, Modal usaha berpengaruh secara signifikan terhadap peningkatan perkembangan UMKM secara parsial. Ketiga, Pelatihan berpengaruh secara signifikan terhadap peningkatan perkembangan UMKM secara parsial.
Promotion of Robusta Coffee Agrotourism in Pagar Alam City, South Sumatra Narimawati, Umi; Yani Syafei, M.; Feriyansyah, Ahmad; Maryadi, Yadi
International Journal Of Community Service Vol. 5 No. 3 (2025): August 2025 (Indonesia - Rusia - Malaysia)
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v5i3.868

Abstract

This community service activity aims to enhance the promotion of Robusta Coffee agrotourism potential in Pagar Alam City, South Sumatra Province, as one of the leading destinations focusing on agriculture and ecotourism. Through a participatory and collaborative approach involving coffee-based Micro, Small, and Medium Enterprises (MSMEs), farmers, and village tourism authorities, the program included training in digital marketing, the creation of promotional content, and strengthening local coffee identity. The results of this activity demonstrate an increased understanding among local actors regarding branding strategies, optimization of social media content creation skills, and an expansion of digital-based promotional outreach. This program is expected to strengthen tourism appeal and support sustainable local economic growth rooted in Robusta coffee.
Model Digitalisasi Kinerja Sumber Daya Manusia Dengan Menggunakan Pendekatan Strategis yang  Berorientasi pada Pelayanan di Perusahaan Umum Daerah Tirtawening Kota Bandung Kartini, Sari; Narimawati, Umi
CENDEKIA : Jurnal Penelitian dan Pengkajian Ilmiah Vol. 2 No. 9 (2025): CENDEKIA : Jurnal Penelitian Dan Pengkajian Ilmiah, September 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/cendekia.v2i9.1754

Abstract

The research aims at understanding the role of EHRM as an effort to improve the service performance of the Tirtawening regional public company. In this research, the author applies research with a qualitative approach, and a case study method with interview techniques and the use of secondary data. The data were analyzed using descriptive and analytical techniques and SWOT. The findings of the research are as follows: 1) The EHRM model used contains elements of HR policies and strategies, environmental factors, and E HRM outputs, 2) HR skill barriers that need to be adjusted to the implementation of EHRM, adjustments to supporting infrastructure and implementation of eHRM in implementing it into customer service, 3) EHRM has implications for improving the performance of excellent service to customers
Promotion Development Through Social Media for OTOP Branding: A Community-Based Approach Narimawati, Umi; Siti Kurnia Rahayu; Watcharapong Ratchakulwongwarit; Witchu Aromdee; Sarip hidayat; Muhammad Akhdiyatul Aein; Rudi Saputra
International Journal of Community Service (IJCS) Vol. 4 No. 2 (2025): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijcs.v4i2.1565

Abstract

The international community service program entitled Promotion Development Through Social Media for OTOP Branding: A Community-Based Approach was conducted on August 26, 2025, at the Bang Prong Subdistrict Administrative Organization Office, Samut Prakan, Thailand. The main objective of this initiative was to enhance the capacity of OTOP entrepreneurs in understanding branding concepts and utilizing social media as a promotional tool. The methods included a product exhibition, production process demonstrations, and interactive workshops that emphasized content creation, hashtag strategies, and business account management. The results revealed significant improvements in participants’ comprehension of branding, their skills in generating promotional content, and their confidence in conducting online promotion. Furthermore, the program demonstrated that community-based approaches foster participatory learning and effective peer-to-peer exchange. The cross-border collaboration between Universitas Komputer Indonesia and Thai Global Business Administration Technological College also enriched the program by ensuring international knowledge transfer adapted to local contexts. In conclusion, the initiative highlights the importance of integrating modern branding practices with local wisdom to strengthen OTOP competitiveness in the digital era and to support sustainable community-based entrepreneurship.
Analysis of Motivation, Economic Conditions, Trends and Educational Technology on Interest in Continuing Higher Education as a Marketing Strategy for Private Universities in Karawang Regency Akhdiyatul’aein, Muhammad; Narimawati, Umi; Syafei, M Yani
Electronic Journal of Education, Social Economics and Technology Vol 6, No 1 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i1.316

Abstract

Improving the quality of education is an important foundation in preparing Indonesia to face a competitive and dynamic future, one of which is by increasing the level of higher education. Several factors that influence the desire to continue to higher education are motivation, economic conditions and educational trends and technology. The purpose of this study is to analyze motivation, economic conditions, trends and educational technology on the interest in continuing to higher education as a marketing strategy for private universities in Karawang Regency. The type of research used in this study is a quantitative approach, the design of this study uses an observational type and cross-sectional research. The study uses primary and secondary data, the number of subjects is 107 subjects. The study was conducted during December 2024. Data analysis used the Chi-Square Test and the Logistic Regression Multivariate test. The results of the study showed that motivation, economic conditions, trends and educational technology have a relationship with the interest in continuing to higher education. The results of the multivariate test only showed that the economic conditions and motivation variables were related to the desire to continue to higher education, these two variables can be used as a proposal in making strategies in marketing private universities in Karawang Regency.
Artificial Intelligence (AI) in Telkom Indonesia's Digital Business Transformation Hikmat, Acep Arna; Syafei, M Yani; Narimawati, Umi
Electronic Journal of Education, Social Economics and Technology Vol 6, No 1 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i1.404

Abstract

Digital transformation has become the key to organizational success in facing the disruptive era. This study aims to analyze the role of artificial intelligence (AI) in supporting the digital transformation of Telkom Indonesia's business. The research method used is qualitative with in-depth interviews with technology experts and key stakeholders at Telkom Indonesia, especially in mobile network management . The results of the study show that the implementation of AI has increased operational efficiency through network management, especially in better mobile networks, accelerated strategic decision-making and autonomous jobs , and created a positive impact on company performance in the form of efficiency and additional revenue and increased customer satisfaction. With this achievement, AI has proven to be one of the key factors in the success of the company's digital transformation. This study makes a significant contribution to understanding the implementation of AI as the main driver of digital transformation in telecommunications companies such as Telkom Indonesia. These findings are expected to be a reference for technology-based business strategies in the future.
Co-Authors Achmad Rozi Adrian Sutawijaya Afandi, Azhar Affan Neskisyah Ramadhan Afzal Sayed Munna Agus Nursikuwagus Agus Nursikuwagus Agus Riyanto Aidil Amin Effendy Akbar, Irfan Rizka Akhdiyatul’aein, Muhammad Albar, Chepi Nur Amin Effendy, Aidil Amroni Amroni, Amroni Andriani Ulpah Anisah Anisah Anita Novialumi Annastia, Erma Annisa Paramitha Fadillah Anto Purwanto Anwari, Haifa Nurul Apriansyah, Muger Aprilia, C Aprilianti, Dhani Arif Satria Aris Ariyanto Aryanti Agustian Asep Koswara Avinash Pawar Azhar Affandi Azhar Affandi Azhar Affandy Basuki Rahmat Masdi Siduppa Bobi Kurniawan, Bobi Budi Hermawan Dadang Munandar Dadang Supriatna Dedi Triyanto Deni Nurdiansyah Denok Sunarsi Denok Sunarsi Dewi Indriani Jusuf Dhimas Tribuana Dian Rostikawati Dian Surya Sampurna Eman Suherman Erlangga, Heri Erni Yuningsih Eti Ariyanti Fahrezi, Muhammad Fajar Ramadhan Farida Agustin, Farida Febriana, I R Febriansyah, Angky Feriyansyah, Ahmad Fitri Annisa Rachmah Ganar, Yulian Bayu Gojali Supiandi Hadi, Silviana Marwa Hamidah . Hamsinah Hamsinah Hamsinah Hamsinah, Hamsinah Hartuti, Elizabeth Tika Kristina Haryadi, Yudi Hendar Rubedo Hernady, Joddy Hikmat, Acep Arna Hindriari, Reni Horas Djulius Iman Sudirman Imelda Pangaribuan Indrianto, Anggraeni Pratama Ira Geraldina Irmal, Irmal Jaja Suteja Jalaluddin, T. Jasmani Jasmani Jasmani Jasmani Jonathan Sarwono Juliana, Rilla Bunga July Yuliawati Jumansyah, Rizky Karamang, Ezra Kartini, Sari Kholili, Irfan Komariyah, Iis M Yani Syafei M. Yani Syafei M. Yani Syafei MADUNINGTIAS, LUCIA Mahnun Mas’adi Manan Sailan Mandaraira, Fitria Mariana, Brina Marliana Budhiningtias Winanti Martin Agusta Maryadi, Yadi Maryati, Mari Masduki Masduki Masruroh MASRUROH Mauluddin, Syahrul Moch Shiddiq Hermaya Putra Moh. Sidik Priadana Mohamad Duddy Dinantara Mohammad Benny Alexandri Mohsin Mohsin Muhammad Akhdiyatul Aein Muktiyanto, Ali Muliany, Febriyan MULYADI Mulyatini, Nurdiana Munna, Afzal Sayed Muzakir Myrna Dwi Rahmatya Nabiha Khan Nandang Komara Nani Nani Nawawi, Muhamad NINGSIH, NINGSIH No, Dhiu Stela Novianti, Windi Nur, Hafni Rizanuddin Nurahman, Ikhsan Nurdin Nurdin Nurhadi, Ahmad Nurhidayah, Karina Nysa Ro Aina Zulfa Pani Nopiani Pawar, Avinash Permadi, Candra Pertiwi Hidayati, R. Panca Popo Suryana Pradhana Aji Prasusti Pradipto, Hendro Iwan Pragiwani, Meita Pranata, Sudadi Pratama, Obi Puri Swastika Gusti Krisna Dewi Purnamasari, Novia Puspita, Rita Sari Raeni Dwi Santy Rahadyan Tajuddien Rizki Zulfikar Rosady, Dony Septriana Rudi Saputra Sandra Rahmawati Dewi Saputra, Herry Sari Marliani Sarip Hidayat Sarip Hidayat, Sarip shintawati, shintawati Sidik, Rangga Sindrawati, Sindrawati Siti Fitriani, Rani Siti Kurnia Rahayu Sri Dewi Anggadini Sri Harini Sri Suwarsi Sudadi Pranata Sudarso, Aden Prawiro Sudirman, Imam Suhardi, Yusuf Sulaeman, Supian Sunarsi, Denok Supriyadi Supriyadi Supriyanto Supriyanto Surjono, Welly Suryana Sumantri Susilawati, Erna Sutisnawati, Yayah Suyanto, Rachmat Suyatin Suyatin Syafe'i, M Yani Syafei, H.M. Yani Syafei, M. Yani Syafei, M. Yani Syafei Syafei, Yani Syafe’i, M. Yani Syahrul Mauluddin Titin Nurhayati Ma’mun Triyadi Triyadi Triyani Triyani Umiyati, Hesti Undang Juju Wahyu Nurul Faroh Wardhani, Kristina Watcharapong Ratchakulwongwarit Wati Aris Astuti Wentri Merdiani Widhi Wicaksono Widodo, Adji Winanti, Marliana B. Winanti, Marliana Budhiningtias Winantia, Marliana Budhinigtias Witchu Aromdee Wulandari, Anna Yadi Mulyadi Rohman Yahya, Adibah Yani Syafei, M. Yoki Oktorian Sukardi Yuliyani Yuliyani, Yuliyani Zebua, Mardalena