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All Journal JURNAL BISNIS STRATEGI Journal of Education and Learning (EduLearn) BAHASA DAN SASTRA Journal of Accounting and Investment EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis AdBispreneur International Journal of Artificial Intelligence Research Journal of Management Review Jurnal Manajemen Indonesia IJBE (Integrated Journal of Business and Economics) Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Scientific Journal of Reflection : Economic, Accounting, Management and Business JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan) Ekono Insentif Jurnal Soshum Insentif Ekuilibrium : Jurnal Ilmiah Bidang Ilmu Ekonomi Jesya (Jurnal Ekonomi dan Ekonomi Syariah) JURISMA: Jurnal Riset Bisnis & Manajemen JIKA: Jurnal Ilmu Keuangan dan Perbankan Majalah Ilmiah UNIKOM Jurnal Agregasi Almana : Jurnal Manajemen dan Bisnis Journal of Education, Humaniora and Social Sciences (JEHSS) JEMPER (Jurnal Ekonomi Manajemen Perbankan) Aptisi Transactions on Technopreneurship (ATT) PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat @is The Best [Accounting Information System & Information Technology Business Enterprise] SULTANIST: Jurnal Manajemen dan Keuangan Value: Jurnal Manajemen dan Akuntansi JIIP (Jurnal Ilmiah Ilmu Pendidikan) PINISI Discretion Review BERNAS: Jurnal Pengabdian Kepada Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) EKOMABIS: Jurnal Ekonomi Manajemen Bisnis International Journal of Educational Administration, Management, and Leadership Jurnal Mandala Pengabdian Masyarakat JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Jurnal Ekonomi Efektif Journal of Economics, Management, Business And Accounting (JEMBA) Jurnal Administrasi Bisnis (J-Adbis) MOVE: Journal of Community Service and Engagement Jurnal Tadbir Peradaban Jurnal Pajak dan Bisnis (Journal of Tax and Business) INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) International Journal of Community Service (IJCS) Inkubis: Jurnal Ekonomi dan Bisnis Economics and Business Journal Cerdika: Jurnal Ilmiah Indonesia Jurnal REKOMEN (Riset Ekonomi Manajemen) Competitive Journal of Principles Management and Bussines IIJSE ADIMA Jurnal Penelitian dan Pengkajian Ilmiah Cakrawala: Jurnal Ekonomi, Manajemen dan Bisnis Jurnal Ad'ministrare: Jurnal Pemikirian Ilmiah dan Pendidikan Administrasi Perkantoran Ascendia: Journal of Economic and Business Advancement Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA) Curricula: Journal of Curriculum Development
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Model Digitalisasi Kinerja Sumber Daya Manusia Dengan Menggunakan Pendekatan Strategis yang  Berorientasi pada Pelayanan di Perusahaan Umum Daerah Tirtawening Kota Bandung Kartini, Sari; Narimawati, Umi
CENDEKIA : Jurnal Penelitian dan Pengkajian Ilmiah Vol. 2 No. 9 (2025): CENDEKIA : Jurnal Penelitian Dan Pengkajian Ilmiah, September 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/cendekia.v2i9.1754

Abstract

The research aims at understanding the role of EHRM as an effort to improve the service performance of the Tirtawening regional public company. In this research, the author applies research with a qualitative approach, and a case study method with interview techniques and the use of secondary data. The data were analyzed using descriptive and analytical techniques and SWOT. The findings of the research are as follows: 1) The EHRM model used contains elements of HR policies and strategies, environmental factors, and E HRM outputs, 2) HR skill barriers that need to be adjusted to the implementation of EHRM, adjustments to supporting infrastructure and implementation of eHRM in implementing it into customer service, 3) EHRM has implications for improving the performance of excellent service to customers
Promotion Development Through Social Media for OTOP Branding: A Community-Based Approach Narimawati, Umi; Siti Kurnia Rahayu; Watcharapong Ratchakulwongwarit; Witchu Aromdee; Sarip hidayat; Muhammad Akhdiyatul Aein; Rudi Saputra
International Journal of Community Service (IJCS) Vol. 4 No. 2 (2025): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijcs.v4i2.1565

Abstract

The international community service program entitled Promotion Development Through Social Media for OTOP Branding: A Community-Based Approach was conducted on August 26, 2025, at the Bang Prong Subdistrict Administrative Organization Office, Samut Prakan, Thailand. The main objective of this initiative was to enhance the capacity of OTOP entrepreneurs in understanding branding concepts and utilizing social media as a promotional tool. The methods included a product exhibition, production process demonstrations, and interactive workshops that emphasized content creation, hashtag strategies, and business account management. The results revealed significant improvements in participants’ comprehension of branding, their skills in generating promotional content, and their confidence in conducting online promotion. Furthermore, the program demonstrated that community-based approaches foster participatory learning and effective peer-to-peer exchange. The cross-border collaboration between Universitas Komputer Indonesia and Thai Global Business Administration Technological College also enriched the program by ensuring international knowledge transfer adapted to local contexts. In conclusion, the initiative highlights the importance of integrating modern branding practices with local wisdom to strengthen OTOP competitiveness in the digital era and to support sustainable community-based entrepreneurship.
Pengaruh Kompetensi Terhadap Produktivitas Kerja Karyawan Dengan Budaya Organisasi Sebagai Variabel Pemediasi Suherman, Eman; Syafei, M Yani; Narimawati, Umi
Jurnal Agregasi Vol 12 No 1 (2024)
Publisher : Prodi Ilmu Pemerintahan FISIP Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/agregasi.v12i1.12585

Abstract

Abstract The success of an organization in increasing employee work productivity will greatly support their ability to compete at work to be more productive so that goals can be achieved. The aim of this research is to explain the role of organizational culture in the influence of competence on work productivity. The population in this research is employees of Perumdam Tirta Bhakti, Majalengka Regency, totaling 45 employees. Sampling used a census/saturated sampling technique where the entire research population was used as the sample. The analysis method used is using SEM-PLS with the help of SmartPLS 3. The results of this research show that competency does not have a significant effect on employee work productivity, but it does have an effect on organizational culture. The main finding in this research is that organizational culture plays a full mediating role in the influence of competence on employee work productivity, meaning that competence has a positive and significant effect on employee work productivity through organizational culture. Keywords: Organizational Culture, Competence, Employee Work Productivity.
Turnover Intention: Career Development and Compensation Approach, and Job Satisfaction as an Intervening Variable Harini, Sri; Narimawati, Umi; Hadi, Silviana Marwa; Yuningsih, Erni
International Journal of Artificial Intelligence Research Vol 7, No 1.1 (2023)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v7i1.1.1064

Abstract

This study aims to determine the effect of career development and compensation variables on turnover intention with job satisfaction as an intervening variable for employees of Hotel Leuweung Geledegan Ecolodge Bogor. This sampling uses a saturated sample technique or non-probability sampling, with a total of 50 permanent employees except the General Manager. Measurement in the questionnaire using a 5-item Likert scale. The data analysis technique in this study used the IBM SPSS v25 software application with the path analysis method. The analysis used in this study includes a validity test, reliability test, normality test, coefficient of determination test, F test, t-test, and Sobel test to determine the mediating effect. The results in this study indicate that 1) Career development and compensation simultaneously have effect and significant on job satisfaction, 2) Career development has a positive and significant effect on job satisfaction, 3) Compensation has a positive and significant effect on job satisfaction, 4) Career development, compensation and job satisfaction simultaneously and significantly on turnover intention, 5) career development has a negative and significant effect on turnover intention, 6) compensation has a negative and significant effect on turnover intention, 7) job satisfaction has a negative and significant effect on turnover intention, 8) career development has no indirect effect on turnover intention through job satisfaction, 9) compensation does not have an indirect effect on turnover intention through job satisfaction.
THE INFLUENCE OF COMPENSATION, WORK ENVIRONMENT, AND WORK INTEREST ON EMPLOYEE WORK MOTIVATION AT PT BANK CENTRAL ASIA (BCA) KCU RAWAMANGUN Pragiwani, Meita; Narimawati, Umi; Suhardi, Yusuf; Sampurna, Dian Surya; No, Dhiu Stela
International Journal of Artificial Intelligence Research Vol 8, No 1.1 (2024)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v8i1.1.1194

Abstract

This research aims to determine the effect of compensation (X1), work environment (X2), and work interest (X3) on work motivation (Y) in PT Bank Central Asia (BCA) employees. The method used in this research is a quantitative method. Data was collected through a questionnaire which was measured using a Likert scale diagram. The sampling method used a purposive sampling technique totaling 70 respondents. This research is quantitative research using multiple linear analysis with the data analysis tool SPSS 23.The results of this research state that compensation has no effect on work motivation, the work environment has an effect on work motivation, and work interest has no effect on work motivation
The Influence of Organizational Memory, Knowledge Recovery, Knowledge Visualization and Knowledge Transfer on Improving the Career of Lecturer at Private Universities in The Region of West Java and Banten Sunarsi, Denok; Affandi, Azhar; Narimawati, Umi; Priadana, Sidik; Djulius, Horas; Sudirman, Imam
International Journal of Artificial Intelligence Research Vol 7, No 1.1 (2023)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v7i2.1013

Abstract

The research aims to determine the influence of organizational memory, knowledge recovery, knowledge visualization and knowledge transfer on improving the careers of lecturers at private universities in the West Java and Banten regions. This research uses a type of quantitative research with a survey approach with the method used is purposive sampling, with a sample of 211 lecturers. The data analysis technique for this research uses PLS software version 3.0 (Partial Least Square) with the research results showing that (1) organizational memory has a significant negative effect on improving lecturers' careers with a t statistic value of 2,000 > t table 1.652 and a P-value of 0.046 < 0.05, with a relationship of 5.9% (2) knowledge recovery has a positive and significant effect on improving lecturers' careers with a t statistical value of 5.113 > t table 1.652 and a P-value of 0.000 < 0.05, and a relationship value of 43.8 % (3) knowledge visualization has a positive and significant effect on improving Dodsen's career with a t statistical value of 6.236 > t table 1.652 and a P-value of 0.000 < 0.05, with a relationship value of 49.9% (4) Knowledge transfer has a significant positive effect on lecturer career improvement with a t statistic value of 6.236 > t table 1.652 and a P-Value of 0.026 <0.005, and with a relationship value of 12.6%.
ANALISIS STRATEGI SEGMENTING, TARGETING DAN POSITIONING PEMASARAN DI KLINIK PRATAMA AMANAH MEDICAL AND DENTAL CLINIC (AMDC) TASIKMALAYA Annastia, Erma; Narimawati, Umi; Suyanto, Rachmat
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 8 No 3 (2024): Edisi September - Desember 2024
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v8i3.4635

Abstract

Pemasaran merupakan ujung tombak kegiatan suatu organisasi atau perusahaan. Strategi pemasaran akan menjadi efektif jika manajemen perusahaan mampu meningkatkan kepuasan pelanggan dengan dilakukan penerapan strategi pemasaran modern Segmenting, Targeting, dan Positioning (STP) sebagai rencana dalam menggaet target pasar. Pada masa Pandemi COVID-19, membuat Klinik AMDC Tasikmalaya menjadi salah satu jenis usaha yang terkena imbasnya, meskipun klinik tetap harus berjalan. Setelah berakhirnya masa pandemi, Klinik AMDC perlu meninjau kembali strategi pemasaran modernnya yang meliputi Segmenting, Targeting, dan Positioning. Metode penelitian yang digunakan adalah pendekatan deskriptif kualitatif. Informan dalam penelitian ini adalah pejabat atau petugas yang dinggap paling mengetahui tentang kegiatan pemasaran di Klinik AMDC sebanyak 5 orang yaitu: Direktur, HRD, Sekretaris Klinik, Marketing dan Bendahara Klinik. Teknik pengumpulan data dengan wawancara kepada informan dan dokumentasi. Teknik analisis data dilaksanakan melalui beberapa tahapan, yaitu reduksi data, penyajian data, dan penarikan kesimpulan & verifikasi. Hasil penelitian menunjukan bahwa penerapan strategi segmentation, targeting, positioning pada Klinik AMDC Tasikmalaya: 1) Segmentasi yang dilakukan oleh Klinik AMDC Tasikmalaya menggunakan beberapa dasar, diantaranya yaitu Segmentasi geografis, segmentasi demografis, segmentasi psikografis dan segmentasi perilaku dimana segmentasi pasar klinik AMDC Tasikmalaya pada semua usia namun lebih difokuskan pada usia remaja dan dewasa; 2) Dalam menentukan strategi pemilihan pasar sasaran atau target pasar Klinik AMDC Tasikmalaya menggunakan strategi Penetapan Sasaran Terkonsentrasi (Concentrated Targeting Strategy) yaitu dengan memusatkan usaha pemasaran pada satu kelompok pembeli saja yaitu pada semua tingkat perekonomian masyarakat difokuskan pada tingkat perekonomian masyarakat menengah ke bawah; 3) Positioning yang dilakukan oleh Klinik AMDC Tasikmalaya yaitu memposisikan produknya sebagai produk kesehatan dengan kualitas baik, model stylish, dinamis dan mengikuti lifestyle/ trend pada produk tertentu yang ada di klinik seperti pelayanan gigi dengan harga terjangkau serta dengan fasilitas klinik yang memadai dan nyaman bagi pasien
PENGARUH LEADERSHIP BEHAVIOR TERHADAP JOB SATISFACTION PADA INSTITUSI PENDIDIKAN KESEHATAN SWASTA Ningsih, Ningsih; Indrianto, Anggraeni Pratama; Nurahman, Ikhsan; Narimawati, Umi; Masruroh, Masruroh
Competitive Vol. 20 No. 1 (2025): Jurnal Competitive
Publisher : PPM Universitas Logistik dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36618/competitive.v20i1.4198

Abstract

Pendidikan kesehatan bertujuan untuk menunjang kesejahteraan masyarakat melalui peran strategis dalam menyiapkan tenaga kerja terampil di bidang pelayanan kesehatan. Tujuan yang diharapkan tidak hanya menghasilkan lulusan yang memenuhi standar akademik, tetapi juga memiliki kualitas yang sesuai dengan kebutuhan pasar tenaga kerja, baik dalam lingkup institusi maupun masyarakat luas. Untuk mencapai hasil yang optimal, dibutuhkan individu yang memiliki motivasi kerja yang tinggi. Di STIKES YATSI, budaya organisasi diharapkan dapat mendorong kepuasan kerja pegawai, salah satunya melalui perilaku kepemimpinan yang mampu memberikan arahan dan bimbingan dalam pelaksanaan tugas. Penelitian ini bertujuan untuk mengetahui hubungan antara budaya organisasi, perilaku kepemimpinan, dan kepuasan kerja. Rumusan masalah dalam penelitian ini meliputi: (1) Apakah budaya organisasi berpengaruh positif dan signifikan terhadap perilaku kepemimpinan? (2) Apakah budaya organisasi berpengaruh positif dan signifikan terhadap kepuasan kerja? (3) Apakah perilaku kepemimpinan berpengaruh positif dan signifikan terhadap kepuasan kerja? Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan desain cross-sectional dan pengujian hipotesis. Pengumpulan data dilakukan melalui kuesioner dengan skala Likert. Sampel penelitian adalah pegawai STIKES YATSI. Data dianalisis menggunakan metode PLS-SEM dengan bantuan perangkat lunak SmartPLS 3.0.
Effect of Digital Optimization Strategy and Communication on Employee Performance Munandar, Dadang; Winantia, Marliana Budhinigtias; Narimawati, Umi
Integrated Journal of Business and Economics (IJBE) Vol 8, No 2 (2024): Integrated Journal of Business and Economics
Publisher : Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/ijbe.v8i2.856

Abstract

Digital transformation plays an important role as the organizational strategy, including bussiness sector. Digital transformation strategy is not only about digital technologies and markets transformation, however it impacts to capability of business to adapt for addressing sustainability and business challenges. This research aimed to analyze the effect of digital optimization strategy and communication on the employee performance. The research carried out quantitative approach and survey method involving 100 employees as respondents. The data analysis used Covariance Based Structural Equation Modeling (CBSEM) that was analyzed by Program LISREL ver 8.80. The research showed six results, namely (1) digital optimization strategy was categorized as moderate category, (2) communication was categorized as moderate category, (3) employee performance was categorized as very good category, (4) digital optimization strategy and communication affected significantly employee performance simultaneously, (5) digital optimization strategy affected significantly to employee performance partially, and (6) communication affected significantly to employee performance partially. The results indicated that digital optimization strategy and communication contribute positively on the employee performance which, in a certain time, can increase the company sustainability.
THE INFLUENCE OF MOTIVATION ON EMPLOYEE PERFORMANCE THROUGH COMPENSATION AS MEDIATION Supriatna, Dadang; Narimawati, Umi; Sunarsi, Denok
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol. 7 No. 2 (2024): SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management, & Business
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/sjr.v7i2.855

Abstract

This research investigates the relationship between employee motivation and performance at PT Karunia Gemilang, using an associative quantitative approach. The total sample used was 65 employees, representing all members of the company's population. Data analysis includes validity, reliability, simple linear regression, correlation coefficient analysis, and coefficient of determination. The results show that there is a strong and significant relationship between motivation and employee performance. The correlation coefficient of 0.768 indicates that motivation has a substantial influence on employee performance. Furthermore, the coefficient of determination of 59.0% indicates that most of the variability in employee performance can be explained by variability in their motivation. These findings emphasize the importance of effective motivation strategies in human resource management to optimize employee performance. This study highlights the important role of motivation in achieving organizational goals and increasing employee work effectiveness.
Co-Authors Achmad Rozi Adibah Yahya Adrian Sutawijaya Afandi, Azhar Affan Neskisyah Ramadhan Afzal Sayed Munna Agus Nursikuwagus Agus Nursikuwagus Agus Riyanto Ahmad Budi Sulistioyuwono Aidil Amin Effendy Akbar, Irfan Rizka Amroni Amroni, Amroni Andriani Ulpah Anisah Anisah Anita Novialumi Anita Rahmawati Annastia, Erma Annisa Paramitha Fadillah Anto Purwanto Apriansyah, Muger Aprilianti, Dhani Aris Ariyanto Aryanti Agustian Avinash Pawar Azhar Affandi Azhar Affandi Azhar Affandy Basuki Rahmat Masdi Siduppa Bobi Kurniawan, Bobi Dadang Munandar Dadang Supriatna Dedi Triyanto Deni Nurdiansyah Denok Sunarsi Denok Sunarsi Desti Shalsabila Dewi Indriani Jusuf Dhimas Tribuana Dian Rostikawati Dian Surya Sampurna Eman Suherman Erlangga Rahimi Erlangga, Heri Erni Yuningsih Eti Ariyanti Fajar Ramadhan Farida Agustin, Farida Febriansyah, Angky Fitri Annisa Rachmah Ganar, Yulian Bayu Gojali Supiandi Hadi, Silviana Marwa Hafni Rizanuddin Nur Haifa Nurul Anwari Hamidah . Hamsinah Hamsinah Hartuti, Elizabeth Tika Kristina Haryadi, Yudi Hendar Rubedo Hernady, Joddy Hindriari, Reni Horas Djulius Iman Sudirman Imelda Pangaribuan Indrianto, Anggraeni Pratama Ira Geraldina Irmal, Irmal Jasmani Jasmani Jasmani Jasmani Jonathan Sarwono July Yuliawati Kartini, Sari Kholili, Irfan Komariyah, Iis Kristin Lukitaningrum Kristina Wardhani M Yani Syafei M Yani Syafei M. Yani Safei M. Yani Syafei M. Yani Syafei MADUNINGTIAS, LUCIA Mahnun Mas’adi Manan Sailan Mari Maryati Marliana Budhiningtias Winanti Martin Agusta Masduki Masduki Masruroh MASRUROH Mauluddin, Syahrul Moch Shiddiq Hermaya Putra Moh. Sidik Priadana Mohamad Duddy Dinantara Mohammad Benny Alexandri Mohsin Mohsin Muhammad Akhdiyatul Aein Muhammad Iffan Muktiyanto, Ali MULYADI Mulyatini, Nurdiana Myrna Dwi Rahmatya Nabiha Khan Nandang Komara Nani Nani Nawawi, Muhamad NINGSIH, NINGSIH No, Dhiu Stela Novia Purnamasari Novianti, Windi Nurahman, Ikhsan Nurdin Nurdin Nurhidayah, Karina Nurul Maulani Hasanah Nysa Ro Aina Zulfa Obi Pratama Pani Nopiani Permadi, Candra Pertiwi Hidayati, R. Panca Pradhana Aji Prasusti Pradipto, Hendro Iwan Pragiwani, Meita Pranata, Sudadi Puri Swastika Gusti Krisna Dewi Puri Swastika Gusti Krisna Dewi Raeni Dwi Santy Raeni Dwisanty Rahadyan Tajuddien Rita Sari Puspita Rizki Zulfikar Rosady, Dony Septriana Rudi Saputra Sandra Rahmawati Dewi Sari Marliani Sarip Hidayat Sarip Hidayat shintawati, shintawati Sidik, Rangga Siti Fitriani, Rani Siti Kurnia Rahayu Siti Kurnia Rahayu Sri Dewi Anggadini Sri Harini Sri Isti Untari Sudarso, Aden Prawiro Sudirman, Imam Suhardi, Yusuf Sulaeman, Supian Sunarsi, Denok Supriyadi Supriyadi Supriyanto Supriyanto Surjono, Welly Suryana Sumantri Susilawati, Erna Suyanto, Rachmat Suyatin Suyatin Syafe'i, M Yani Syafei, M. Yani Syafei, M. Yani Syafei Syafe’i, M. Yani Syahrul Mauluddin Syahrul Mauluddin Tarso Tarso Titin Nurhayati Ma’mun Triyadi Triyadi Triyani Triyani Undang Juju Wahyu Nurul Faroh Wardhani, Kristina Watcharapong Ratchakulwongwarit Wati Aris Astuti Wentri Merdiani Widhi Wicaksono Widodo, Adji Winanti, Marliana B. Winantia, Marliana Budhinigtias Windi Novianti Witchu Aromdee Wulandari, Anna Yadi Mulyadi Rohman Yoki Oktorian Sukardi Yuliyani Yuliyani, Yuliyani Zebua, Mardalena