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All Journal JURNAL BISNIS STRATEGI Journal of Education and Learning (EduLearn) BAHASA DAN SASTRA Journal of Accounting and Investment EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis AdBispreneur International Journal of Artificial Intelligence Research Journal of Management Review Jurnal Manajemen Indonesia IJBE (Integrated Journal of Business and Economics) Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Scientific Journal of Reflection : Economic, Accounting, Management and Business JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan) Ekono Insentif Jurnal Soshum Insentif Ekuilibrium : Jurnal Ilmiah Bidang Ilmu Ekonomi Jesya (Jurnal Ekonomi dan Ekonomi Syariah) JURISMA: Jurnal Riset Bisnis & Manajemen JIKA: Jurnal Ilmu Keuangan dan Perbankan Majalah Ilmiah UNIKOM Jurnal Agregasi Almana : Jurnal Manajemen dan Bisnis Journal of Education, Humaniora and Social Sciences (JEHSS) JEMPER (Jurnal Ekonomi Manajemen Perbankan) Aptisi Transactions on Technopreneurship (ATT) PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat @is The Best [Accounting Information System & Information Technology Business Enterprise] SULTANIST: Jurnal Manajemen dan Keuangan Value: Jurnal Manajemen dan Akuntansi JIIP (Jurnal Ilmiah Ilmu Pendidikan) PINISI Discretion Review BERNAS: Jurnal Pengabdian Kepada Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) EKOMABIS: Jurnal Ekonomi Manajemen Bisnis International Journal of Educational Administration, Management, and Leadership Jurnal Mandala Pengabdian Masyarakat JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Jurnal Ekonomi Efektif Journal of Economics, Management, Business And Accounting (JEMBA) Jurnal Administrasi Bisnis (J-Adbis) MOVE: Journal of Community Service and Engagement Jurnal Tadbir Peradaban Jurnal Pajak dan Bisnis (Journal of Tax and Business) INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) International Journal of Community Service (IJCS) Inkubis: Jurnal Ekonomi dan Bisnis Economics and Business Journal Cerdika: Jurnal Ilmiah Indonesia Jurnal REKOMEN (Riset Ekonomi Manajemen) Competitive Journal of Principles Management and Bussines IIJSE ADIMA Jurnal Penelitian dan Pengkajian Ilmiah Cakrawala: Jurnal Ekonomi, Manajemen dan Bisnis Jurnal Ad'ministrare: Jurnal Pemikirian Ilmiah dan Pendidikan Administrasi Perkantoran Ascendia: Journal of Economic and Business Advancement Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA) Curricula: Journal of Curriculum Development
Umi Narimawati
Universitas Komputer Indonesia
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PENGUATAN KAPASITAS SUMBER DAYA MANUSIA MELALUI PELATIHAN KETERAMPILAN DIGITAL UNTUK MENINGKATKAN PRODUKTIVITAS MASYARAKAT DI CIREBON Umi Narimawati; M. Yani Syafei; Sudadi Pranata; Amroni
ADIMA Jurnal Awatara Pengabdian Kepada Masyarakat Vol 2 No 4 (2024): Oktober
Publisher : Awatara Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61434/adima.v2i4.258

Abstract

The digital era brings new challenges and opportunities for communities, including Cirebon City, which holds significant potential in the local economic sector. This community service aims to enhance human resource capacity through digital skills training to support community productivity. The training focused on introducing basic technologies, digital marketing, and application-based financial management. The methods employed included participatory approaches through simulations, interactive discussions, and hands-on practices. The participants consisted of MSME actors, youth, and the general public who needed technological mastery in their economic activities. The results of the training showed a significant improvement in participants' understanding and application of technology. Many participants were able to utilize social media and e-commerce platforms to market their products, leading to a sales increase of up to 20%. Additionally, participants began using digital financial recording applications, making business management more efficient and accurate. However, some limitations were identified, such as the gap in technological abilities among participants and infrastructure issues in certain training locations. This program has had a wide-ranging positive impact on empowering the people of Cirebon, both in terms of enhancing technical skills and shifting mindsets. Developing more flexible modules, improving digital infrastructure, and providing continuous mentoring are necessary to ensure the long-term benefits of this training can be sustained.
Empowering A Strong Brand Awareness of Burayot Si Madu Through Social Media Marketing Syafei, M. Yani; Narimawati, Umi; Susilawati, Erna; Wardhani, Kristina
MOVE: Journal of Community Service and Engagement Vol. 4 No. 3 (2025): January 2025
Publisher : EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/move.v4i3.416

Abstract

This Community Service activity is not only aimed at making "Burayot" as a traditional food from Garut better known by the wider community but also to increase the knowledge of the owners and employees of the Burayot Si Madu UMKM regarding strengthening Brand awareness through the use of social media marketing, especially Instagram. If this brand awareness is embedded in the minds of customers, it will be easier to increase product sales. The method in this Community Service activity is carried out through mentoring and sharing sessions. The final result of this Community Service activity is expected to be able to increase engagement from Burayot Si Madu Instagram followers by providing mentoring on the above theme through increasing followers who comment, like and share on each post from Burayot Si Madu, so that the product is better known by the public and can increase product sales.
Strengthening MSME Human Resources in Cianjur Through Knowledge Management Market to Boost Creativity and Sales Syafei, M Yani; Narimawati, Umi; Triyanto, Dedi; Hermawan, Budi
MOVE: Journal of Community Service and Engagement Vol. 4 No. 4 (2025): March 2025
Publisher : EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/move.v4i4.433

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are one of the most significant contributors to Indonesia's economy. In Cianjur Regency, West Java, MSMEs serve as the backbone of the local economy, offering a wide range of products such as handicrafts, traditional foods, and fashion items. However, MSME actors in this region often face significant challenges in terms of business management, limited knowledge of modern strategies, and restricted access to technology and modern markets. To address these issues, the Knowledge Management Market program was introduced as part of the Community Service Week in Cianjur. This initiative aims to strengthen the human resources (HR) of MSMEs through a knowledge-based approach to enhance creativity and sales.
Digital Transformation and Psychological Welfare at MNC Bank Makassar Branch Tribuana, Dhimas; Narimawati, Umi; Syafei, M. Yani
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 2 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i2.4874

Abstract

In the era of digital transformation, the banking industry, particularly in Indonesia, has experienced significant growth, with a 22.13% annual increase in digital transactions. This study investigates the influence of digital transformation on employee psychological well-being, focusing on the MNC Bank Makassar Branch. Using explanatory and quantitative methods, questionnaires were administered to all 37 employees. Results indicate a positive and significant relationship between digital transformation and psychological well-being, explaining 37% of the variance. Overall evaluation yielded excellent results (87%). The study underscores the importance of enhancing technology adoption, digital data exchange, and IT competence to promote employee well-being. Future research should explore additional variables for a comprehensive understanding.
Content Marketing, Social Media Marketing and Search Engine Optimization (SEO) on Successful Business Performance in Msmes in Cirebon City with Digital Literacy as an Intervening Variabl Sudadi Pranata; Umi Narimawati; M. Yani Syafei
Jurnal Riset Ekonomi Manajemen (REKOMEN) Vol. 7 No. 1 (2024): REKOMEN (Riset Ekonomi dan Manajemen)
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/rekomen.v7i1.1426

Abstract

In the digital era that continues to develop, the role of information technology and the internet increasingly dominates various aspects of life, including the business world. In particular, Micro, Small and Medium Enterprises (MSMEs) in Cirebon City need to continue to adapt to these changes in order to maintain and improve their business performance. The three main strategies to focus on in this context are Content Marketing, Social Media Marketing, and Search Engine Optimization (SEO). The aim of this research is to examine the influence of content marketing on digital literacy, social media marketing on digital literacy, search engine optimization (SEO) on digital literacy and digital literacy on business performance among MSMEs in the city of Cirebon. This research was conducted on micro, small and medium enterprises (MSMEs) in the Cirebon City area by giving questionnaires to business owners and MSME managers. The West Java Cooperatives and UMKM Service said that there were 21,939 MSMEs in Cirebon City. The Slovin formula was used to determine the sample size for this study. The sampling limit percentage that can still be tolerated is (0.1). So there were at least 96 people who answered the survey. Partial Least Square (PLS) model analysis was used in this research. The results of this research are that content marketing has no effect on MSME business performance, digital literacy has an effect on MSME business performance, social media marketing has an effect on MSME business performance and search engine optimization has an effect on MSME business performance.
Collectivist and Individualist Cultures in the Digital Space: A Descriptive Content Analysis of Self-Disclosure on Instagram Feeds among Indonesian and United States College Students Rachmah, Fitri Annisa; Ramadhan, Affan Neskisyah; Narimawati, Umi
PINISI Discretion Review Volume 9, Issue 1, September 2025
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pdr.v1i1.78029

Abstract

This study examines the differences in self-disclosure patterns on Instagram Feeds between Indonesian and United States college students through the lens of collectivist and individualist cultural orientations. Using a descriptive qualitative approach and document analysis of selected scholarly literature, the findings reveal that Indonesian users tend to disclose themselves indirectly, highlight group activities, and apply strict privacy settings to maintain social harmony. In contrast, U.S. users are more likely to disclose personal achievements directly and explicitly, with more relaxed privacy settings to support self-expression and personal branding. These findings are analyzed using Communication Privacy Management (CPM) Theory and Hofstede’s Cultural Dimensions, demonstrating that collectivist and individualist cultural values significantly shape self-disclosure practices and privacy boundary management in digital spaces. 
Developing Employee Integrity through Organizational Culture: A Conceptual Review in the Context of Bribery Prevention Triyani, Triyani; Narimawati, Umi; Sindrawati, Sindrawati; Winanti, Marliana B.
PINISI Discretion Review Volume 9, Issue 1, September 2025
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pdr.v1i1.78030

Abstract

Employee integrity serves as the fundamental pillar for creating an ethical work environment free from bribery practices. Within organizational settings, integrity does not rely solely on formal regulations and control mechanisms; rather, it is profoundly shaped by the strength of organizational culture, which influences employees’ values, norms, and daily behaviors. Organizational culture functions as a key determinant in fostering both individual and collective ethics through a continuous process of value internalization. This article aims to develop a conceptual framework that explains how organizational culture shapes employee integrity as a preventive and sustainable mechanism for bribery prevention. Adopting a qualitative approach through a systematic and thematic literature review of academic sources and policy reports, this study identifies the dimensions of organizational culture that influence the development of integrity. The findings reveal a limited number of studies that explicitly integrate organizational culture, integrity, and bribery prevention within a single analytical framework. Therefore, this article provides a theoretical contribution by highlighting a conceptual gap that has received little attention, as well as a practical contribution for human resource management functions and compliance units in formulating sustainable, value-based anti-bribery cultural strategies.
Analisis Strategi Inovasi Produk Dalam Meningkatkan Daya Saing Suis Butcher Cabang Riau Kota Bandung Yuliyani, Yuliyani; Narimawati, Umi
Cakrawala: Jurnal Ekonomi, Manajemen dan Bisnis Vol. 2 No. 4 (2025): Cakrawala: Jurnal Ekonomi, Manajemen dan Bisnis
Publisher : YAYASAN PENDIDIKAN MULIA BUANA (YPMB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70451/cakrawala.v2i4.686

Abstract

Persaingan dalam industri kuliner di Kota Bandung semakin ketat, khususnya pada segmen berbasis daging seperti steak. Hal ini menuntut pelaku usaha, termasuk Suis Butcher, untuk terus melakukan inovasi produk guna mempertahankan daya saing dan eksistensi usahanya. Penelitian ini bertujuan untuk mengetahui strategi inovasi produk yang diterapkan oleh Suis Butcher, menganalisis daya saing perusahaan di tengah persaingan, serta mengidentifikasi kekuatan, kelemahan, peluang dan ancaman yang dihadapi. Penelitian ini menggunakan pendekatan kualitatif, teknik pengumpulan data dilakukan  melalui wawancara mendalam dengan informan internal (Assistant Manager, Head Chef dan Supervisor) serta dengan pihak eksternal (pelanggan). Data yag diperoleh dianalisis menggunakan model SWOT untuk menggambarkan kondisi internal dan eksternal perusahaan dalam konteks inovasi produk. Hasil penelitian ini menunjukan bahwa Suis Butcher memiliki kekuatan pada kualitas produk dan lokasi strategis serta pengalam operasional yang cukup baik, namun, kelemahan masih ditemukan dalam hal variasi menu dan promosi digital. Peluang terbuka lebar melalui tren makanan premium dan meningkatnya konsumsi dikalangan urban, namun ancaman dari kompetitor dengan inovasi menu lokal menjadi tantangan tersendiri, Analisis SWOT digunakan sebagai dasar untuk merumuskan strategi yang tepat dalam meningkatkan daya saing Suis Butcher di tengah persaingan kuliner Kota Bandung.
FINANCIAL LITERACY AND FINANCIAL TECHNOLOGY ON INDIVIDUAL FINANCIAL BEHAVIOR THROUGH FINANCIAL INCLUSION AMONG LECTURERS AND EMPLOYEES OF A PRIVATE UNIVERSITY IN BANDUNG CITY Novianti, Windi; Syafei, M. Yani; Narimawati, Umi
SULTANIST: Jurnal Manajemen dan Keuangan Vol. 13 No. 2 (2025)
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v13i2.735

Abstract

This study examines the effect of Financial Literacy and Financial Technology on Individual Financial Behavior through Financial Inclusion. Today, individuals have the right to determine the steps they will take in financial decision-making. Various new and diverse financial products are emerging, requiring individuals to have a deeper understanding if they wish to utilize them. This is necessary to avoid financial decisions that may be detrimental. Individual finances can be well-managed if financial behavior is accountable. Strategic efforts are needed to enhance individuals' financial knowledge. The use of technology facilitates financial transactions. Through financial literacy and financial technology, individuals can improve their financial behavior. Moreover, financial inclusion plays a crucial role in promoting positive financial behavior. Access to financial services enables middle and lower-income individuals to save and invest. This study is a quantitative research employing observation and questionnaire methods. The questionnaire serves as a data collection technique in which respondents are given written questions or statements to answer. The respondents in this study are lecturers and employees working at a private university in Bandung City. The sampling method used is purposive sampling. To obtain an accurate and direct representation of the lecturers and employees, this study utilizes a survey system. The total population of lecturers and employees at the university is 325 individuals. Using Slovin’s formula, a sample of 77 respondents, consisting of lecturers and employees, was determined. After conducting analysis and discussion on the data processing results, it can be concluded that Financial Literacy and Financial Technology have a significant positive effect on Financial Inclusion. However, Financial Technology does not have a significant impact on Individual Financial Behavior. The effect of financial technology on individual financial behavior is not always positive and depends on how the technology is utilized. Therefore, individuals must understand the risks and benefits of financial technology and use it wisely to improve their financial behavior.
The Role of Customer Satisfaction as a Mediator for Price and Service Quality on Revisit Intention Amroni, Amroni; Syafei, M. Yani; Narimawati, Umi
Aptisi Transactions On Technopreneurship (ATT) Vol 7 No 3 (2025): November
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v7i3.699

Abstract

This study aims to empirically examine and analyze the effect of Price and Service Quality on Revisit Intention, with Customer Satisfaction acting as a mediating variable. The research focuses on customers of Tham-Tham Garage, a car modification workshop in Cirebon, Indonesia. A quantitative approach was used, employing a survey method via a questionnaire distributed to 140 customers who had visited the workshop at least five months prior. The data analysis utilized Partial Least Squares (PLS) with SmartPLS 3.2.8 software. The results indicate that Price has a positive and significant effect on Customer Satisfaction (β = 0.178, p = 0.045), and Service Quality also has a positive and highly significant effect on Customer Satisfaction (β = 0.715, p = 0.000). Furthermore, Customer Satisfaction significantly influences Revisit Intention. Customer Satisfaction successfully mediates the relationship between Price and Revisit Intention (β Indirect = 0.151, p = 0.046), and the relationship between Service Quality and Revisit Intention (β Indirect = 0.605, p = 0.000). The findings confirm that Customer Satisfaction is a crucial factor in driving the intention to return to the car modification service, where affordable pricing and high-quality service significantly contribute to this satisfaction.
Co-Authors Achmad Rozi Adibah Yahya Adrian Sutawijaya Afandi, Azhar Affan Neskisyah Ramadhan Afzal Sayed Munna Agus Nursikuwagus Agus Nursikuwagus Agus Riyanto Ahmad Budi Sulistioyuwono Aidil Amin Effendy Akbar, Irfan Rizka Amroni Amroni, Amroni Andriani Ulpah Anisah Anisah Anita Novialumi Anita Rahmawati Annastia, Erma Annisa Paramitha Fadillah Anto Purwanto Apriansyah, Muger Aprilianti, Dhani Aris Ariyanto Aryanti Agustian Avinash Pawar Azhar Affandi Azhar Affandi Azhar Affandy Basuki Rahmat Masdi Siduppa Bobi Kurniawan, Bobi Dadang Munandar Dadang Supriatna Dedi Triyanto Deni Nurdiansyah Denok Sunarsi Denok Sunarsi Desti Shalsabila Dewi Indriani Jusuf Dhimas Tribuana Dian Rostikawati Dian Surya Sampurna Eman Suherman Erlangga Rahimi Erlangga, Heri Erni Yuningsih Eti Ariyanti Fajar Ramadhan Farida Agustin, Farida Febriansyah, Angky Fitri Annisa Rachmah Ganar, Yulian Bayu Gojali Supiandi Hadi, Silviana Marwa Hafni Rizanuddin Nur Haifa Nurul Anwari Hamidah . Hamsinah Hamsinah Hartuti, Elizabeth Tika Kristina Haryadi, Yudi Hendar Rubedo Hernady, Joddy Hindriari, Reni Horas Djulius Iman Sudirman Imelda Pangaribuan Indrianto, Anggraeni Pratama Ira Geraldina Irmal, Irmal Jasmani Jasmani Jasmani Jasmani Jonathan Sarwono July Yuliawati Kartini, Sari Kholili, Irfan Komariyah, Iis Kristin Lukitaningrum Kristina Wardhani M Yani Syafei M Yani Syafei M. Yani Safei M. Yani Syafei M. Yani Syafei MADUNINGTIAS, LUCIA Mahnun Mas’adi Manan Sailan Mari Maryati Marliana Budhiningtias Winanti Martin Agusta Masduki Masduki Masruroh MASRUROH Mauluddin, Syahrul Moch Shiddiq Hermaya Putra Moh. Sidik Priadana Mohamad Duddy Dinantara Mohammad Benny Alexandri Mohsin Mohsin Muhammad Akhdiyatul Aein Muhammad Iffan Muktiyanto, Ali MULYADI Mulyatini, Nurdiana Myrna Dwi Rahmatya Nabiha Khan Nandang Komara Nani Nani Nawawi, Muhamad NINGSIH, NINGSIH No, Dhiu Stela Novia Purnamasari Novianti, Windi Nurahman, Ikhsan Nurdin Nurdin Nurhidayah, Karina Nurul Maulani Hasanah Nysa Ro Aina Zulfa Obi Pratama Pani Nopiani Permadi, Candra Pertiwi Hidayati, R. Panca Pradhana Aji Prasusti Pradipto, Hendro Iwan Pragiwani, Meita Pranata, Sudadi Puri Swastika Gusti Krisna Dewi Puri Swastika Gusti Krisna Dewi Raeni Dwi Santy Raeni Dwisanty Rahadyan Tajuddien Rita Sari Puspita Rizki Zulfikar Rosady, Dony Septriana Rudi Saputra Sandra Rahmawati Dewi Sari Marliani Sarip Hidayat Sarip Hidayat shintawati, shintawati Sidik, Rangga Siti Fitriani, Rani Siti Kurnia Rahayu Siti Kurnia Rahayu Sri Dewi Anggadini Sri Harini Sri Isti Untari Sudarso, Aden Prawiro Sudirman, Imam Suhardi, Yusuf Sulaeman, Supian Sunarsi, Denok Supriyadi Supriyadi Supriyanto Supriyanto Surjono, Welly Suryana Sumantri Susilawati, Erna Suyanto, Rachmat Suyatin Suyatin Syafe'i, M Yani Syafei, M. Yani Syafei, M. Yani Syafei Syafe’i, M. Yani Syahrul Mauluddin Syahrul Mauluddin Tarso Tarso Titin Nurhayati Ma’mun Triyadi Triyadi Triyani Triyani Undang Juju Wahyu Nurul Faroh Wardhani, Kristina Watcharapong Ratchakulwongwarit Wati Aris Astuti Wentri Merdiani Widhi Wicaksono Widodo, Adji Winanti, Marliana B. Winantia, Marliana Budhinigtias Windi Novianti Witchu Aromdee Wulandari, Anna Yadi Mulyadi Rohman Yoki Oktorian Sukardi Yuliyani Yuliyani, Yuliyani Zebua, Mardalena