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All Journal JURNAL BISNIS STRATEGI Journal of Education and Learning (EduLearn) BAHASA DAN SASTRA EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis AdBispreneur International Journal of Artificial Intelligence Research Journal of Management Review Jurnal Manajemen Indonesia IJBE (Integrated Journal of Business and Economics) Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Scientific Journal of Reflection : Economic, Accounting, Management and Business JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan) Ekono Insentif Jurnal Soshum Insentif Ekuilibrium : Jurnal Ilmiah Bidang Ilmu Ekonomi JURISMA: Jurnal Riset Bisnis & Manajemen JIKA: Jurnal Ilmu Keuangan dan Perbankan Majalah Ilmiah UNIKOM Jurnal Agregasi Almana : Jurnal Manajemen dan Bisnis Journal of Education, Humaniora and Social Sciences (JEHSS) JEMPER (Jurnal Ekonomi Manajemen Perbankan) Aptisi Transactions on Technopreneurship (ATT) PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat @is The Best [Accounting Information System & Information Technology Business Enterprise] SULTANIST: Jurnal Manajemen dan Keuangan Value: Jurnal Manajemen dan Akuntansi Dinasti International Journal of Education Management and Social Science Jurnal Bisnis Dan Kajian Strategi Manajemen JIIP (Jurnal Ilmiah Ilmu Pendidikan) PINISI Discretion Review BERNAS: Jurnal Pengabdian Kepada Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) EKOMABIS: Jurnal Ekonomi Manajemen Bisnis International Journal of Educational Administration, Management, and Leadership Jurnal Mandala Pengabdian Masyarakat JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Jurnal Ekonomi Efektif International Journal of Community Service Journal of Economics, Management, Business And Accounting (JEMBA) Jurnal Administrasi Bisnis (J-Adbis) MOVE: Journal of Community Service and Engagement International Journal of Research and Applied Technology (INJURATECH) Jurnal Tadbir Peradaban Jurnal Pajak dan Bisnis (Journal of Tax and Business) INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) International Journal of Community Service (IJCS) Eduvest - Journal of Universal Studies Electronic Journal of Education, Social Economics and Technology Jurnal REKOMEN (Riset Ekonomi Manajemen) Competitive Journal of Principles Management and Bussines IIJSE ADIMA Jurnal Penelitian dan Pengkajian Ilmiah Cakrawala: Jurnal Ekonomi, Manajemen dan Bisnis Jurnal Ad'ministrare: Jurnal Pemikirian Ilmiah dan Pendidikan Administrasi Perkantoran
Umi Narimawati
Universitas Komputer Indonesia
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The Role of Digital Literacy and Digital Com-Munication in Marketing Strategies on The Performance of Private Universities in Tangerang City Umiyati, Hesti; Narimawati, Umi; Syafei, H.M. Yani
Eduvest - Journal of Universal Studies Vol. 4 No. 12 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i12.50070

Abstract

In the current digital era, the role of digital literacy and digital communication is becoming increasingly important for various sectors, including higher education. Higher education institutions need to adapt to developments in information and communication technology (ICT) to improve their performance and competitiveness. One way to improve higher education performance is by implementing effective marketing strategies. The aim of this research is to analyze the role of digital literacy and digital communication in marketing strategies on the performance of Private Universities (PTS) in Tangerang City. This research uses quantitative research methods. Data was collected through surveys using questionnaires and literature studies. The data that has been collected is then analyzed using a regression test using the SPSS program. The research results show that digital literacy and digital communication in marketing strategies have a positive and significant effect on the performance of private universities in Tangerang City. Increasing digital literacy and digital communication can help / PTS develop more effective marketing strategies, so that it can improve PTS performance.
The Influence of Total Quality Management (TQM) and Organizational Culture on Employee Job Satisfaction that Impacts Employee Performance (Case Study on Cooperatives in South Tangerang City) Hamsinah, Hamsinah; Sunarsi, Denok; Narimawati, Umi; Munna, Afzal Sayed; Pawar, Avinash
EKUILIBRIUM : JURNAL ILMIAH BIDANG ILMU EKONOMI Vol 18 No 2 (2023): September
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/ekuilibrium.v18i2.2023.pp156-168

Abstract

This study aims to determine the effect of total quality management and organizational culture on employee job satisfaction with employee performance as an intervening variable. This research uses quantitative research, which is based on data that can be calculated to produce a strong quantitative interpretation. The data analysis technique used is PLS version 3.0 (Partial Least Square) software which is a variant-based structural equation analysis (Structural Equation Model) and can perform measurement model testing as well as structural model testing. The population and sample in this study were cooperatives in the South Tangerang area. The technique used in this study was the Simple Random Sampling Technique. And the sample used in this study were 191 employees in the South Tangerang Cooperative. With the results of the study that total quality management has a significant effect on employee job satisfaction because the t-statistic value is 19,056 > 1,652 while the latent variable on organizational culture has an effect on the contribution to the latent variable on employee job satisfaction with a statistical value of 14,351 > 1,652. While the latent variable total quality management has no significant effect on employee performance because the value is 1.281 < 1.652. And the organizational culture variable has an effect on employee performance with a t-statistic value of 4.214 > 1.652. And for the variable employee job satisfaction has an effect on employee performance with a value of 5.115> 1.652.
PENGARUH LEADERSHIP BEHAVIOR TERHADAP JOB SATISFACTION PADA INSTITUSI PENDIDIKAN KESEHATAN SWASTA Ningsih, Ningsih; Indrianto, Anggraeni Pratama; Nurahman, Ikhsan; Narimawati, Umi; Masruroh, Masruroh
Competitive Vol. 20 No. 1 (2025): Jurnal Competitive
Publisher : PPM Universitas Logistik dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36618/competitive.v20i1.4198

Abstract

Pendidikan kesehatan bertujuan untuk menunjang kesejahteraan masyarakat melalui peran strategis dalam menyiapkan tenaga kerja terampil di bidang pelayanan kesehatan. Tujuan yang diharapkan tidak hanya menghasilkan lulusan yang memenuhi standar akademik, tetapi juga memiliki kualitas yang sesuai dengan kebutuhan pasar tenaga kerja, baik dalam lingkup institusi maupun masyarakat luas. Untuk mencapai hasil yang optimal, dibutuhkan individu yang memiliki motivasi kerja yang tinggi. Di STIKES YATSI, budaya organisasi diharapkan dapat mendorong kepuasan kerja pegawai, salah satunya melalui perilaku kepemimpinan yang mampu memberikan arahan dan bimbingan dalam pelaksanaan tugas. Penelitian ini bertujuan untuk mengetahui hubungan antara budaya organisasi, perilaku kepemimpinan, dan kepuasan kerja. Rumusan masalah dalam penelitian ini meliputi: (1) Apakah budaya organisasi berpengaruh positif dan signifikan terhadap perilaku kepemimpinan? (2) Apakah budaya organisasi berpengaruh positif dan signifikan terhadap kepuasan kerja? (3) Apakah perilaku kepemimpinan berpengaruh positif dan signifikan terhadap kepuasan kerja? Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan desain cross-sectional dan pengujian hipotesis. Pengumpulan data dilakukan melalui kuesioner dengan skala Likert. Sampel penelitian adalah pegawai STIKES YATSI. Data dianalisis menggunakan metode PLS-SEM dengan bantuan perangkat lunak SmartPLS 3.0.
Effect of Digital Optimization Strategy and Communication on Employee Performance Munandar, Dadang; Winantia, Marliana Budhinigtias; Narimawati, Umi
Integrated Journal of Business and Economics (IJBE) Vol 8, No 2 (2024): Integrated Journal of Business and Economics
Publisher : Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/ijbe.v8i2.856

Abstract

Digital transformation plays an important role as the organizational strategy, including bussiness sector. Digital transformation strategy is not only about digital technologies and markets transformation, however it impacts to capability of business to adapt for addressing sustainability and business challenges. This research aimed to analyze the effect of digital optimization strategy and communication on the employee performance. The research carried out quantitative approach and survey method involving 100 employees as respondents. The data analysis used Covariance Based Structural Equation Modeling (CBSEM) that was analyzed by Program LISREL ver 8.80. The research showed six results, namely (1) digital optimization strategy was categorized as moderate category, (2) communication was categorized as moderate category, (3) employee performance was categorized as very good category, (4) digital optimization strategy and communication affected significantly employee performance simultaneously, (5) digital optimization strategy affected significantly to employee performance partially, and (6) communication affected significantly to employee performance partially. The results indicated that digital optimization strategy and communication contribute positively on the employee performance which, in a certain time, can increase the company sustainability.
THE INFLUENCE OF MOTIVATION ON EMPLOYEE PERFORMANCE THROUGH COMPENSATION AS MEDIATION Supriatna, Dadang; Narimawati, Umi; Sunarsi, Denok
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol. 7 No. 2 (2024): SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management, & Business
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/sjr.v7i2.855

Abstract

This research investigates the relationship between employee motivation and performance at PT Karunia Gemilang, using an associative quantitative approach. The total sample used was 65 employees, representing all members of the company's population. Data analysis includes validity, reliability, simple linear regression, correlation coefficient analysis, and coefficient of determination. The results show that there is a strong and significant relationship between motivation and employee performance. The correlation coefficient of 0.768 indicates that motivation has a substantial influence on employee performance. Furthermore, the coefficient of determination of 59.0% indicates that most of the variability in employee performance can be explained by variability in their motivation. These findings emphasize the importance of effective motivation strategies in human resource management to optimize employee performance. This study highlights the important role of motivation in achieving organizational goals and increasing employee work effectiveness.
PENGUATAN KAPASITAS SUMBER DAYA MANUSIA MELALUI PELATIHAN KETERAMPILAN DIGITAL UNTUK MENINGKATKAN PRODUKTIVITAS MASYARAKAT DI CIREBON Umi Narimawati; M. Yani Syafei; Sudadi Pranata; Amroni
ADIMA Jurnal Awatara Pengabdian Kepada Masyarakat Vol 2 No 4 (2024): Oktober
Publisher : Awatara Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61434/adima.v2i4.258

Abstract

The digital era brings new challenges and opportunities for communities, including Cirebon City, which holds significant potential in the local economic sector. This community service aims to enhance human resource capacity through digital skills training to support community productivity. The training focused on introducing basic technologies, digital marketing, and application-based financial management. The methods employed included participatory approaches through simulations, interactive discussions, and hands-on practices. The participants consisted of MSME actors, youth, and the general public who needed technological mastery in their economic activities. The results of the training showed a significant improvement in participants' understanding and application of technology. Many participants were able to utilize social media and e-commerce platforms to market their products, leading to a sales increase of up to 20%. Additionally, participants began using digital financial recording applications, making business management more efficient and accurate. However, some limitations were identified, such as the gap in technological abilities among participants and infrastructure issues in certain training locations. This program has had a wide-ranging positive impact on empowering the people of Cirebon, both in terms of enhancing technical skills and shifting mindsets. Developing more flexible modules, improving digital infrastructure, and providing continuous mentoring are necessary to ensure the long-term benefits of this training can be sustained.
Empowering A Strong Brand Awareness of Burayot Si Madu Through Social Media Marketing Syafei, M. Yani; Narimawati, Umi; Susilawati, Erna; Wardhani, Kristina
MOVE: Journal of Community Service and Engagement Vol. 4 No. 3 (2025): January 2025
Publisher : EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/move.v4i3.416

Abstract

This Community Service activity is not only aimed at making "Burayot" as a traditional food from Garut better known by the wider community but also to increase the knowledge of the owners and employees of the Burayot Si Madu UMKM regarding strengthening Brand awareness through the use of social media marketing, especially Instagram. If this brand awareness is embedded in the minds of customers, it will be easier to increase product sales. The method in this Community Service activity is carried out through mentoring and sharing sessions. The final result of this Community Service activity is expected to be able to increase engagement from Burayot Si Madu Instagram followers by providing mentoring on the above theme through increasing followers who comment, like and share on each post from Burayot Si Madu, so that the product is better known by the public and can increase product sales.
Strengthening MSME Human Resources in Cianjur Through Knowledge Management Market to Boost Creativity and Sales Syafei, M Yani; Narimawati, Umi; Triyanto, Dedi; Hermawan, Budi
MOVE: Journal of Community Service and Engagement Vol. 4 No. 4 (2025): March 2025
Publisher : EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/move.v4i4.433

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are one of the most significant contributors to Indonesia's economy. In Cianjur Regency, West Java, MSMEs serve as the backbone of the local economy, offering a wide range of products such as handicrafts, traditional foods, and fashion items. However, MSME actors in this region often face significant challenges in terms of business management, limited knowledge of modern strategies, and restricted access to technology and modern markets. To address these issues, the Knowledge Management Market program was introduced as part of the Community Service Week in Cianjur. This initiative aims to strengthen the human resources (HR) of MSMEs through a knowledge-based approach to enhance creativity and sales.
Digital Transformation and Psychological Welfare at MNC Bank Makassar Branch Tribuana, Dhimas; Narimawati, Umi; Syafei, M. Yani
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 2 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i2.4874

Abstract

In the era of digital transformation, the banking industry, particularly in Indonesia, has experienced significant growth, with a 22.13% annual increase in digital transactions. This study investigates the influence of digital transformation on employee psychological well-being, focusing on the MNC Bank Makassar Branch. Using explanatory and quantitative methods, questionnaires were administered to all 37 employees. Results indicate a positive and significant relationship between digital transformation and psychological well-being, explaining 37% of the variance. Overall evaluation yielded excellent results (87%). The study underscores the importance of enhancing technology adoption, digital data exchange, and IT competence to promote employee well-being. Future research should explore additional variables for a comprehensive understanding.
Content Marketing, Social Media Marketing and Search Engine Optimization (SEO) on Successful Business Performance in Msmes in Cirebon City with Digital Literacy as an Intervening Variabl Sudadi Pranata; Umi Narimawati; M. Yani Syafei
Jurnal Riset Ekonomi Manajemen (REKOMEN) Vol. 7 No. 1 (2024): REKOMEN (Riset Ekonomi dan Manajemen)
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/rekomen.v7i1.1426

Abstract

In the digital era that continues to develop, the role of information technology and the internet increasingly dominates various aspects of life, including the business world. In particular, Micro, Small and Medium Enterprises (MSMEs) in Cirebon City need to continue to adapt to these changes in order to maintain and improve their business performance. The three main strategies to focus on in this context are Content Marketing, Social Media Marketing, and Search Engine Optimization (SEO). The aim of this research is to examine the influence of content marketing on digital literacy, social media marketing on digital literacy, search engine optimization (SEO) on digital literacy and digital literacy on business performance among MSMEs in the city of Cirebon. This research was conducted on micro, small and medium enterprises (MSMEs) in the Cirebon City area by giving questionnaires to business owners and MSME managers. The West Java Cooperatives and UMKM Service said that there were 21,939 MSMEs in Cirebon City. The Slovin formula was used to determine the sample size for this study. The sampling limit percentage that can still be tolerated is (0.1). So there were at least 96 people who answered the survey. Partial Least Square (PLS) model analysis was used in this research. The results of this research are that content marketing has no effect on MSME business performance, digital literacy has an effect on MSME business performance, social media marketing has an effect on MSME business performance and search engine optimization has an effect on MSME business performance.
Co-Authors Achmad Rozi Afandi, Azhar Affan Neskisyah Ramadhan Afzal Sayed Munna Agus Nursikuwagus Agus Nursikuwagus Aidil Amin Effendy Akbar, Irfan Rizka Akhdiyatul’aein, Muhammad Albar, Chepi Nur Amroni Amroni, Amroni Andriani Ulpah Anisah Anisah Anita Novialumi Annastia, Erma Annisa Paramitha Fadillah Anto Purwanto Anwari, Haifa Nurul Apriansyah, Muger Aprilia, C Aprilianti, Dhani Aris Ariyanto Aryanti Agustian Avinash Pawar Azhar Affandi Azhar Affandi Azhar Affandy Basuki Rahmat Masdi Siduppa Budi Hermawan Dadang Munandar Dadang Supriatna Dedi Triyanto Deni Nurdiansyah Denok Sunarsi Denok Sunarsi Dewi Indriani Jusuf Dhimas Tribuana Dian Rostikawati Dian Surya Sampurna Eman Suherman Erlangga, Heri Erni Yuningsih Eti Ariyanti Fahrezi, Muhammad Fajar Ramadhan Farida Agustin, Farida Febriana, I R Febriansyah, Angky Feriyansyah, Ahmad Fitri Annisa Rachmah Ganar, Yulian Bayu Gojali Supiandi Hadi, Silviana Marwa Hamidah . Hamsinah Hamsinah Hamsinah Hamsinah, Hamsinah Hartuti, Elizabeth Tika Kristina Haryadi, Yudi Hendar Rubedo Hernady, Joddy Hikmat, Acep Arna Hindriari, Reni Horas Djulius Iman Sudirman Imelda Pangaribuan Indrianto, Anggraeni Pratama Irmal, Irmal Jaja Suteja Jalaluddin, T. Jasmani Jasmani Jasmani Jasmani Jonathan Sarwono Juliana, Rilla Bunga July Yuliawati Jumansyah, Rizky Karamang, Ezra Kartini, Sari Kholili, Irfan Komara, Nandang Komariyah, Iis M Yani Syafei M. Yani Syafei M. Yani Syafei MADUNINGTIAS, LUCIA Mahnun Mas’adi Manan Sailan Mandaraira, Fitria Mariana, Brina Marliana Budhiningtias Winanti Maryadi, Yadi Masduki Masduki Masruroh MASRUROH Mauluddin, Syahrul Moh. Sidik Priadana Mohamad Duddy Dinantara Mohammad Benny Alexandri Mohsin Mohsin Muhammad Akhdiyatul Aein Muliany, Febriyan MULYADI Mulyatini, Nurdiana Munandar, Dadang Munna, Afzal Sayed Muzakir Myrna Dwi Rahmatya Nabiha Khan Nandang Komara Nani Nani Nawawi, Muhamad NINGSIH, NINGSIH No, Dhiu Stela Novianti, Windi Nur, Hafni Rizanuddin Nurahman, Ikhsan Nurdin Nurdin Nurhidayah, Karina Nysa Ro Aina Zulfa Pani Nopiani Pawar, Avinash Permadi, Candra Pertiwi Hidayati, R. Panca Popo Suryana Pradhana Aji Prasusti Pradipto, Hendro Iwan Pragiwani, Meita Pranata, Sudadi Pratama, Obi Puri Swastika Gusti Krisna Dewi Raeni Dwi Santy Rahadyan Tajuddien Rizki Zulfikar Rosady, Dony Septriana Rudi Saputra Sandra Rahmawati Dewi Saputra, Herry Sari Marliani Sarip Hidayat Sarip Hidayat, Sarip shintawati, shintawati Sidik, Rangga Sindrawati, Sindrawati Siti Fitriani, Rani Siti Kurnia Rahayu Sri Dewi Anggadini Sri Harini Sri Suwarsi Sudadi Pranata Sudarso, Aden Prawiro Sudirman, Imam Suhardi, Yusuf Sulaeman, Supian Sunarsi, Denok Supriyadi Supriyadi Supriyanto Supriyanto Surjono, Welly Suryana Sumantri Susilawati, Erna Sutisnawati, Yayah Suyanto, Rachmat Suyatin Suyatin Syafe'i, M Yani Syafei, H.M. Yani Syafei, M. Yani Syafei, M. Yani Syafei Syafei, Yani Syafe’i, M. Yani Syahrul Mauluddin Titin Nurhayati Ma’mun Triyadi Triyadi Triyani Triyani Umiyati, Hesti Undang Juju Wahyu Nurul Faroh Wardhani, Kristina Watcharapong Ratchakulwongwarit Wati Aris Astuti Wentri Merdiani Widhi Wicaksono Widodo, Adji Winanti, Marliana B. Winanti, Marliana Budhiningtias Winantia, Marliana Budhinigtias Witchu Aromdee Wulandari, Anna Yadi Mulyadi Rohman Yahya, Adibah Yani Syafei, M. Yoki Oktorian Sukardi Yuliyani Yuliyani, Yuliyani Zebua, Mardalena