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THE INFLUENCE OF CAREER DEVELOPMENT AND PERFORMANCE EVALUATION ON EMPLOYEE JOB SATISFACTION IN THE PRINTING INDUSTRY Indrawati, Dwi Rizqiani; Sestri G , Francisca; Anwar , Moh Nuril; Winanti, Winanti; Imeliyanti , Eka; Santi , Neta Mirda
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 3 No. 6 (2025): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research investigates how career development and performance evaluation influence employee job satisfaction inside of the Production Division of the printing industry. The study is grounded in the premise that both career advancement opportunities and systematic performance assessments play a critical role in fostering a supportive work environment that promotes employee satisfaction. This study employs a quantitative research method utilizing an associative approach. Data were gathered by administering questionnaires to 153 participants, all of whom are employees inside of the production division. Data analysis involved testing for validity and reliability, followed by multiple linear regression analysis, including t-tests, F-tests, and determination of the coefficient of determination. The outcomes reveal that both career development and performance evaluation have a positive and statistically significant impact on employee job satisfaction, both personally and collectively. Career development contributes to increasing motivation and loyalty, while fair performance evaluation encourages work enthusiasm and better performance. The conclusion of this study is that career development and performance evaluation are two important factors that need to be considered by management to improve employee job satisfaction in the company.
The Current Trend of Culinary Learning from Basically and Self-taught with social media winanti, Winanti; Fernando, Erick; Nurasiah, Nurasiah; Basuki, Sucipto; Hasna, Shofwatun; Riyanto, Riyanto
Journal of Applied Research In Computer Science and Information Systems Vol. 2 No. 1 (2024): June 2024
Publisher : PT. BERBAGI TEKNOLOGI SEMESTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61098/jarcis.v2i1.120

Abstract

The large amount of information that can be explored and obtained through social media makes social media one of the media currently most in demand by most internet users because of the ease of access and completeness of the information. The aim of this research is to explore how much social media is used to learn cooking and how effective social media is for learning culinary arts. This research involved 96 respondents and resulted in the most widely used social media being YouTube, namely 62 (65%) apart from Instagram, Facebook, Twitter, TikTok and Facebook. The research results stated that as many as 55 (57%) social media were used to search for information rather than for entertainment, learning, product promotion and status updates. Social media is considered more effective by 67 (70%) for finding information about culinary compared to other electronic media, especially through YouTube social media. No less important, social media is also able to increase user motivation to continue accessing social media compared to other media. In the future, questionnaires will be distributed to more respondents so that results can be maximized. It is possible that trends will change according to the needs of society at large
Analysis of the Influence of Environmental Conditions, Communication Level and Motivation Level on the Performance of Automotive Industry Employees Santi, Neta Mirda; Goestjahjanti, Francisca Sestri; winanti, winanti; Himmy’azz, Istajib Kulla; Kurniawati, Nia; Mendrofa, Yeremia; Karyono, Karyono; Kumoro, Dwi Ferdiyatmoko Cahya; Putriani, RDN Dwi; Solaiman, Deny
Journal of E-business and Management Science Vol. 2 No. 1 (2024): Juni 2024
Publisher : PT. BERBAGI TEKNOLOGI SEMESTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61098/jems.v2i1.141

Abstract

The importance of working environmental conditions, level of communication and level of motivation in determining the success of employee performance and until now there are still many companies that do not pay attention to these three things. There are still many companies that only seek profits without caring about the work environment, low communication and low employee motivation. Research variables: Working Environmental Conditions X1, Communication Level X2, Motivation Level The sampling technique uses Slovin samples. Data were collected using a questionnaire with a Likert scale, namely asking respondents for statements regarding the respondent's level of agreement with the questionnaire statements. Meanwhile, data analysis carried out included validity tests, reliability tests, descriptive statistical tests, normality tests, multicollinearity tests, heteroscedasticity tests, simultaneous and partial correlation tests, simultaneous and partial coefficient of determination tests, simultaneous and partial regression tests, hypothesis tests (T-tests and F-test). The research results can be seen from the multiple correlation level value of 0.898, this shows that the correlation level has a very strong influence. The coefficient of determination value is 0.806, meaning that the variables of work environment conditions, level of communication and level of motivation have an influence on employee performance of 80.6% and the remaining 19.4% is influenced by other variables not examined in this research. Meanwhile, the results of simultaneous hypothesis testing show a significant effect because Fcount > Ftable (43.924 > 3.11).
Analysis of The Influencer Marketing, Ratings and Customer Reviews on Purchasing Decisions Mulyati, Sri; Putriani, RDN Dwi; winanti, winanti; Goestjahjanti, Francisca Sestri; Marusaha, Tiardo Jonathan; Farhan, Akhmad; Mendrofa, Yeremia; Kumoro, Dwi Ferdiyatmoko Cahya; Himmy’azz, Istajib Kulla; Purno, Marhaendro
Journal of E-business and Management Science Vol. 2 No. 1 (2024): Juni 2024
Publisher : PT. BERBAGI TEKNOLOGI SEMESTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61098/jems.v2i1.142

Abstract

There are still many companies that do not pay attention to the importance of influencer marketing, ratings and customer reviews due to ignorance and low understanding. This research underlines the importance of marketing strategies that combine influencer marketing with positive interactions from customers and good product reputation to influence consumer purchasing decisions effectively, so researchers are interested in conducting research entitled The Influence of Influencer Marketing, Ratings and Customer Reviews on Purchasing Decisions. With the research variables that will be analyzed are influencer marketing X1, Rating X2, Customer Review the research results can be seen from the multiple correlation level value of 0.745, this shows that the correlation level has a strong influence. The coefficient of determination value is 0.809, meaning that the Influencer Marketing, Rating and Customer Review variables have an influence on purchasing decisions of 80.9% and the remaining 19.1% is influenced by other variables not examined in this research. Meanwhile, the results of simultaneous hypothesis testing show a significant effect because Fcount > Ftable (129,801 > 3,090).
Analysis of The Influence of Perceptions of Price and Service Quality on Consumer Satisfaction in Modern Retail Anwar, Moh. Nuril; Imeliyanti, Eka; Indrawati, Dwi Risqiani; winanti, winanti; Goestjahjanti, Francisca Sestri; Singgih, Eman; Farhan, Akhmad; Sopyan, Dedi; Mendrofa, Yeremia; Hasna, Shofwatun
Journal of E-business and Management Science Vol. 2 No. 1 (2024): Juni 2024
Publisher : PT. BERBAGI TEKNOLOGI SEMESTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61098/jems.v2i1.143

Abstract

This research aims to determine the impact of price perceptions and service quality on consumer satisfaction in the context of modern retail business. The method used is a quantitative method, with a population of modern retail customers with a sample of 60 people in some modern retail customers and a sampling technique using the Slovin formula through questionnaire data with a Likert scale. Research refers to the perception that price has an influence of 70.4%, which has the strongest effect on consumer satisfaction and the remaining 29.6% comes from other factors. Then service quality also has an influence of 67.9% on consumer satisfaction and the remaining 32.1% comes from other factors. Then the 2 influences between price perception and service quality have an influence of 74.0% on consumer satisfaction and the remaining 26.0% comes from other factors. Based on the results of the analysis of the data that has been studied, it can be concluded that (1) price perception has a significant effect on consumer satisfaction which can be seen from t count > t table (13.074 > 2.00247). (2) service quality has a significant effect on consumer satisfaction which can be seen from t count > t table (11.077 > 2.00247). And (3) there is a significant influence between service quality and price perception on consumer satisfaction. It can be seen from the results that f count > f table, namely 100.298 > 3.16. Service quality and price perception have a significant positive influence on increasing consumer satisfaction at Modern Retails. The aim of this research study is to reveal the relationship between price perceptions, service quality and consumer satisfaction in modern retail, with achievemen
The Impact of Human Resource Management (HRM) and Talent Management in Improving Employee Performance in Footwear Manufacturing Companies Hermawati, Lusi; Agustian, Wahid Rahmat; Mawarida, Apriliani; Goestjahjanti, Francisca Sestri; winanti, winanti; Hasna, Shoftwatun; Farhan, Akhmad; Mendrofa, Yeremia; Singgih, Eman; Kumoro, Dwi Ferdiyatmoko Cahya
Journal of E-business and Management Science Vol. 2 No. 1 (2024): Juni 2024
Publisher : PT. BERBAGI TEKNOLOGI SEMESTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61098/jems.v2i1.150

Abstract

There are still many companies that do not understand the impact of Human Resource Management and Talent Management on employee performance in a Footwear Manufacturing Company. Globalization and increasingly tight business competition require manufacturing companies to manage Human Resources and talents effectively in order to achieve efficiency, innovation, and competitive advantage. So researchers are interested in conducting research with the title of the impact of human resource management (HRM) and talent management in improving employee performance in footwear manufacturing companies. With the research variables to be analyzed Human Resource Management X1, Talent Management X2, on Employee Performance as dependent variables. The results of the study can be seen from the multiple correlation level value obtained of 0.785, indicating that the correlation level obtained has a strong influence. The coefficient of determination value in this study is 0.616, meaning that Human Resource Management X1, Talent Management X2, on Employee Performance in footwear manufacturing has an influence of 61.6% and while the remaining 38.4% is influenced by other variables not included in this study. Meanwhile, the results of the F test, namely the simultaneous hypothesis, show a significant influence because F count > F table (462.498 > 3.280)
Analysis of Return on Asset, Return on Equity and Earnings Per Share on Stock Prices in Banking Sector Companies in 2019-2023 Imeliyanti, Eka; Indrawati, Dwi Rizqiani; Anwar, Moh Nuril; winanti, winanti; Goestjahjanti, Francisca Sestri; Sopyan, Dedi; Hasna, Shoftwatun; Singgih, Eman; Farhan, Akhmad
Journal of E-business and Management Science Vol. 2 No. 1 (2024): Juni 2024
Publisher : PT. BERBAGI TEKNOLOGI SEMESTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61098/jems.v2i1.153

Abstract

The investment trend in Indonesia is starting to increase, making many people want to try to start investing, but if this desire is not based on understanding it will lead to high risks. This research aims to determine the factors that can influence the movement of share prices, especially fundamental analysis, namely analysing financial reports to determine the financial performance of companies in the banking sector that have high market capitalization in Indonesia. By measuring Return on Assets (ROA), Return on Equity (ROE) and Earning Per Share (EPS), whether the variables in this research influence stock market prices. By using SPSS to process data and produce conclusions. Based on the results of this research, it is stated that the variables X1 (ROA) and X3 (EPS) have a partially significant effect on share prices, in contrast to the variable So, prospective investors who want to start investing should look at the company's financial reports first, especially analysing the assets, net profit and profits generated by the company
Effectiveness of Balance Scorecard in Determining The Company's Business Strategy Nofiyanti, Nofiyanti; Winanti, Winanti; Asbari, Masduki; Fajrin, Andira; Muhammad Rizal, Imam; Nafis Ayyasy, Ahmad; Sefthian, Sefthian
Journal of E-business and Management Science Vol. 2 No. 2 (2024): Desember 2024
Publisher : PT. BERBAGI TEKNOLOGI SEMESTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61098/jems.v2i2.199

Abstract

One of the tools to measure the performance of the company's business development performance is the Balance Scorecard. The function of the Balance Scorecard is to review the company's business performance and is used as information in the form of reports that can be presented in the form of financials in a certain period. Another important role is as a tool to help develop future business strategies using work efficiency. With this approach, it is hoped that the organization can develop with an integrated and more comprehensive plan, this allows the organization to adapt when there are changes in the business environment and it is easier to achieve strategic and effective goals... An understanding of performance is a description of the level of achievement of a policy program or activity in the process of realizing the company's goals, vision and mission as outlined in the company's strategic planning. Meanwhile, company performance is a complete state of affairs regarding the company in a certain period and becomes a result or achievement that affects the company's operational activities on the utilization of its human resources. The author in this case presents information about understanding the balance scorecard both in terms of functional, how to use, examples of balance score card implementation to determine the company's effective and efficient business strategy for the sustainability of the company. The method used by the author is to take descriptive qualitative data by collecting data through literature review studies of several journals, articles from websites in the form of discussions about functions, steps that must be taken, balance scorecard perspectives and balance scorecard implementation.
The Effect of Recruitment on Employee Performance (Case Study at PT. XYZ) Mintari, Nia; winanti, winanti; Asbari, Masduki; Rizka, Aulia; Ayunita, Dian; Manalu, Lorence
Journal of E-business and Management Science Vol. 2 No. 2 (2024): Desember 2024
Publisher : PT. BERBAGI TEKNOLOGI SEMESTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61098/jems.v2i2.201

Abstract

This study discusses how recruitment influences employee performance in a private company in Tangerang City. Reliable and competent human resources are the main factors for competitive advantage, so that the development of Human Resource Competence is one of the key factors for success in achieving the company's vision and mission. The company must be able to understand how best to manage employees who come from different backgrounds, expertise, and abilities so that employees can work according to their expertise and the type of work given. The purpose of the study is to test the implementation of a procedure and to evaluate effectively, efficiently, and economically a system in an effort to achieve company goals. The research method used is a quantitative method. Researchers use primary data using a questionnaire given to 57 employee samples from 1 private company with a 5-point Likert scale directly. The data analysis technique for this study uses SPSS as a statistical method for data processing. From the results of the analysis, the value of the regression equation between X and Y is Y = 11.279 + 0.795X. The constant value a = 11.279 while the regression coefficient figure of 0.795 states that every additional effort (because +) 1 recruitment unit, will increase employee performance by 0.795. The results of testing with simple linear regression show that the Recruitment variable (X) on employee performance (Y) indicated by the R Square value of 50.1%, this shows that the recruitment variable has an effect of 50.1% on employee performance and the rest is influenced by factors other than recruitment. Based on the results of the study, it can be concluded that recruitment has a significant effect on employee performance.
The Influence of Customers Satisfaction and Consumer Loyalty on Corporate Reputation maulida natswa, fida; Winanti, Winanti; Adella, Adella; Indri Nurwati, Mega; Sidiq, Ilham; Riyanto, Fajar
Journal of E-business and Management Science Vol. 2 No. 2 (2024): Desember 2024
Publisher : PT. BERBAGI TEKNOLOGI SEMESTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61098/jems.v2i2.203

Abstract

Corporate reputation reflects the perception of the public, stakeholders, and customers toward a company. This study aims to analyze the influence of customer satisfaction and consumer loyalty on corporate reputation at PT XYZ, both collectively and partially. Data was collected through a survey of 91 customers, determined using the non-probability quota sampling technique. Primary data was obtained through questionnaires and analyzed using SPSS Version 18.0, employing validity and reliability tests, classical assumption tests, determination coefficient tests, correlation tests, and hypothesis testing with F-test and T-test. The results showed a moderate correlation (0.435) between customer satisfaction, consumer loyalty, and corporate reputation, with a determination coefficient of 18.9%, indicating that 81.1% is influenced by other variables not included in this study. Hypothesis testing revealed F-calculated (10.249) > F-table (3.100), confirming a dominant influence of customer satisfaction and consumer loyalty on corporate reputation. Regression analysis produced the equation Y = 12.454 + 0.328X₁ + 0.444X₂, indicating a positive and significant effect. These findings emphasize the importance of customer satisfaction and consumer loyalty in enhancing corporate reputation at PT XYZ
Co-Authors A Admiral Ade saputra Adella, Adella Adiyanto , Adiyanto Adiyanto Adiyanto Agistiawati, Eva Agus Purwanto AGUS PURWANTO Agustian, Wahid Rahmat Agustriani, Mega Ahadi, Ahadi Ahmad Fauji, Ahmad ahmad yani Aks, Safriadi M. Yunus Al Anshori, Fariz Alexander, Ilham Fauzi Alfi, Muhammad Aman, Mustar amungkas, Panca Deni P Andi Sanjaya Andiyani, Diny Anjeli, Berliana Anshori, Rizki Irfan Anwar , Moh Nuril Anwar, Moh Nuril Anwar, Moh. Nuril Ari Wibowo, Tony Arizqa, Winanda Muftia Asbari, Masduki Asmarulloh, Muhamamad Alfin Asmin Asmin, Asmin Aulia Rizka, Aulia Aulia, Adellia Rosita Ayu Lestari, Risna Ayunita, Dian Ayyasy, Ahmad Nafis Azhari Azhari Bangun Napitupulu, Bonar Jeppri Basuki, Sucipto Basuki, Teguh Insan Pembangunan Budi Haryanto Budiadnyana, Gusti Nyoman Budiadyana, Gusti Nyoman Budiadyana, Nyoman Cahya Kumoro, Dwi Ferdiyatmoko Cahya Kumoro, Dwi Ferdyatmoko Carolina, Yuanita Chandra, Zaki Ma'rufan Chidir, Gusli Chyrinne, Ervana Cristine, Ervana Crystine, Ervana Darmawan, Dwiky Dedi Gunawan Deni Pamungkas, Panca Dewi, Wulan Rahma Dian Widiyanti Dina Fitria Murad Doddy Setiawan Efriani, Betharia eka , Henry antonius Eldora, Karin Erick Fernando B311087192 Ervana, Ervana Fahira, Dea Fahrezi, Galih fajar riyanto, fajar Fajriah, Nurul Fajriah, Rosika Nur Fajrin, Andira Faqih, Tengku Irsyad Farhan, Akhmad Fauzi Ahmad Muda Fayzhall, Miyv Faza, Ahmad Fenolia, Sheila Ferdiyatmoko Cahya Kumoro, Dwi Fernando, Bimbi Fianty, Melissa Indah Firayanti, Yuni Fitriyoka, Aidil Fuadi, Aris Gazali Gazali Goestjahjanti, Francisca Goestjahjanti, Francisca Sestri Goestjahjanti, Fransisca Sestri Goestjahjati, Francisca Sestri Gosestjahjanti, Francisca Sestri Gozali, Ahmad Gozali, Edy Haniyah, Haniyah Haniyyah, Haniyyah Hartati, Ria Hasna, Shoftwatun Hasna, Shofwatun Hendriyati, Penny Hermawan, Ressa Nur Hermawati, Lusi Hidayatulloh Hidayatulloh Himmy’azz, Istajib Himmy”™azz, Istajib Kulla Hulu, Paolinus Hulu, Paulinus Hutagalung, Dhaniel Hyun, Choi Chi Ida Jubaedah Imelda, Donna Imeliyanti , Eka Imeliyanti, Eka Imil, Wardatul Indrawati, Dwi Risqiani Indrawati, Dwi Rizqiani Indri Nurwati, Mega Innocentius Bernarto, Innocentius Irfan Anshori, Rizki Isbah, Latif Palikal Isnaini, Sri Wahyuni Istajib Kulla Himmy’azz JAINURI, JAINURI Jaka Suwita jantrisia, Rio Johan Johan Johan, Monika Evelin Johan, Muhammad Jonathan, Tiardo Joni Iskandar, Joni Jubaida, Ida Juliyana, Yoga Jumiran, Jumiran Kariyadi, Novan Karnawi Kamar, Karnawi Karyadi, Novan Karyono Karyono Kirana, Komalasari Indah Kulla Himmy'azz, Istajib Kulla Himmyázz, Istajib Kulla Himmy’azz, Istajib Kulla, Istajib Kumoro, Dwi Ferdi Cahya Kumoro, Dwi Ferdiyatmoko Cahya Kumoro, Ferdiyatmoko Cahya Kusumaningsih, Sekundina Williana Kusumawati, Wisnu Dewi Lael, Badriyatul Luthfian, Muhamad Luthfian, Muhammad Maharani, Herlina Mahardhika, Tubagus Manalu, Lorence Maqin, Samsul Marusaha, Tiardo Jonathan Marwah, Siti Maulana, Abbas maulida natswa, fida Mawarida, Apriliani Mendrofa, Yeremia Mintari, Nia Mirda Santi, Neta Muhammad Arif Kurniawan Muhammad Ikhsan Muhammad Maulana Muhammad Rizal, Imam Muhammad Yunus Muldani Rachmat, Imam Mulyani, Rosi Nafis Ayyasy, Ahmad Nanda Wulandari, Nanda Napitupulu, Bonar Napitupulu, Bonar Bangun Jeppri Natala, Fanny Dwi Natswa, Bonar Bangun Jeppri Natswa, Fida Maulida Nauli, Rika Ristana Nely Syahadah, Dewi Ngadiyono Ngadiyono, Ngadiyono Nia Kurniawati Nofiyanti Nofiyanti, Nofiyanti Novitasari, Dewiana Nugraha, Raka Kusuma Nugroho, Adi Prasetyo Nugroho, Rizki Nurasiah Nurasiah ., Nurasiah Nurasiah Nurasiah Nurhayati Nurhayati Nurhermawan, Ressa Nuri, Wiyono Nursiastuti, Nurasiah nursidin, nursidin Nurul Fatkhi, Rinjas Nurwati, Mega Indri Nuryanti, Yulis Octarina, Thina Oktabrianto, Oktabrianto Oktarina, Thina Olin, Maria Novita Pebrina, Erni Taruli Prabowo, Yulius Pramono, Rudy Pratama, Sahrul Wahyu Purno, Marhaendro Purwaningrum, Dwi Putra, Firdaus putri, RDN DWI PUTRIANI Putriani, RDN Dwi Rachma Dewi, Wulan Rachmat, Imam Muldani Raden Mohamad Herdian Bhakti Radita, Fatrilia Rasyi Rahmandani, Niken Yulia Rahmawati, Adhelia Febri Rahmawati, Rahmawati Ramadani, Tia Ramadhani, Aldi Riyani Riyani Riyantao, Joko Riyanto Riyanto Riyanto Rizal, Imam Muhamad Rizfie, Muhammad Dala Rohmahdiah, Shilmi Ruliyana, Ruliyana Sabila, Azzahra Raysa Safitri, Asih Sahadah, Dewi Nelly Sahadah, Dewi Nely Sakhroji, Sakhroji Santi , Neta Mirda Santi, Neta Mirda Sari, Lusiana Sasono, Ipang Sa’adah, Fitria Sefthian Sefthian, Sefthian Septian, Indra Septiana, Via Sestri G , Francisca Sestri Goestjahjanti, Francisca Setiawan, Johan Setiawan, Rizky Setyani, Ika Shintya Maelani Sidik, Achmad Sidiq, Ilham Silitonga, Nelson Silitongga, Nelson Simamora, Aldisia Putra Simorangkir, Yosua Singgih, Eman Siti Maesaroh Sitorus, Santa Lusianna Solaeman, Deny Solaiman, Deny Sopyan, Dedi Sri Lestari Sri Mulyati Sri Wahyuni Asnaini, Sri Wahyuni Srinita, Srinita Stevanny, Vannesa Sudiyono, Rachma Nadhila Sudiyono, Rachma Nadila Sudiyono, Yusuf Suhartono, Bambang Sukriyah, Sukriyah Sunanto, Rintis Mardika Sunarto, Rintis Mardika Supiana, Nana Supriyanto . Supriyanto Supriyanto Suroso Suroso Sutardi, Didi Sutraliyana, Marliyani Syahfitri, Thelya Mulya Tama, Ardy Riyantai Teguh Widodo Tiara, Beby Tjahjana, David Trisolvena, Muhammad Nana Umiyati, Hesti Visencia, Novita Wahyono, Muhammad Rudi Wahyuni, Cahya Ayu Wardiansyah Wardiansyah, Wardiansyah Wibowo, Galih Surya widjaja, henry antonius eka Wihardjo, Mikael Tjokro Wijayanti, Laksmi Mayesti Wiyono, Nuri Yaafi, Naufal yanthy, Evy yanto, Adi Yoga Prihastomo Yulia, Yayah Yulius Denny Prabowo, Yulius Denny Yunengsih, Yayu Yuniarti, Angger Styo Yunita Rahmawati Yunitasari Yunitasari, Yunitasari Yusuf Yusuf Zhalfa, Elsa