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All Journal Irfani ETTISAL Journal of Communication International Journal of Artificial Intelligence Research Jurnal Studi Komunikasi Cakrawala : Jurnal Humaniora Bina Sarana Informatika Jurnal Komunikasi IKRA-ITH Humaniora : Jurnal Sosial dan Humaniora JMM (Jurnal Masyarakat Mandiri) Expose: Jurnal Ilmu Komunikasi Jurnal DISPROTEK Wacana: Jurnal Ilmiah Ilmu Komunikasi LUGAS Jurnal Komunikasi At-Tafkir Semiotika: Jurnal Komunikasi Journal on Education Jurnal Profetik Jurnal Inovasi Ilmu Sosial dan Politik Jurnal Ilmu Kepolisian Mudir : Jurnal Manajemen Pendidikan JURNAL PUSTAKA KOMUNIKASI Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) International Journal of Economics Development Research (IJEDR) IJOLTL (Indonesian Journal of Language Teaching and Linguistics) JURNAL PUBLISITAS Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Community Development Journal: Jurnal Pengabdian Masyarakat INCARE Abdi Kami : Jurnal Pengabdian Kepada Masyarakat Jurnal Kajian Komunikasi dan Pembangunan Daerah Sustainable: Jurnal Kajian Mutu Pendidikan Indonesia Berdaya Mattawang: Jurnal Pengabdian Masyarakat Jurnal Kewarganegaraan ABDI MOESTOPO: Jurnal Pengabdian pada Masyarakat International Journal of Community Service Moestopo International Review on Social, Humanities, and Sciences (MIRSHuS) Jurnal Ilmu Komunikasi Progressio Jurnal Minfo Polgan (JMP) Mediastima KOMUNIKATA57 Jurnal Pengabdian Teratai Jurnal Abdi Masyarakat Multidisiplin Petanda : Jurnal Ilmu Komunikasi dan Humaniora Busyro : Jurnal Dakwah dan Komunikasi Islam International Journal of Economics (IJEC) International Journal of Community Service (IJCS) Mamangan Social Science Journal Jurnal Cyber PR Hybrid Advertising Journal: Publication for Advertising Studies Jurnal Pustaka Dianmas International Journal of Law and Society Jurnal Indonesia : Manajemen Informatika dan Komunikasi kawanad Journal of Computer Science and Information Technology Journal of Data Analytics, Information, and Computer Science (JDAICS) Jurnal Dinamika Ilmu Komunikasi Brand Communication International Journal of Educational Insights and Innovations (IJEDINS) Jurnal Keislaman ABDI KAMI: Jurnal Pengabdian Kepada Masyarakat
Iswahyu Pranawukir
Institut Bisnis & Informatika (IBI) Kosgoro 1957, Jakarta
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Journal : International Journal of Artificial Intelligence Research

 1 
The Influence Of Marketing, Product And Brand Communications On Purchasing Decisions In The Digital Era Pranawukir, Iswahyu
International Journal of Artificial Intelligence Research Vol 8, No 1.1 (2024)
Publisher : STMIK Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v8i1.1.1326

Abstract

The purpose of this research is to determine the influence of marketingcommunications, products and brands on purchasing decisions in theDigital Era. The method in this research is survey research with aquantitative approach, assessment based on numbers using statisticalcalculations, using simple random sampling techniques and datacollection techniques in this research using library research, fieldresearch, observation and questionnaires. This research used a sample of100 potential consumers who had experience purchasing products orservices in the digital era. Data was processed using SPSS version 25.The research results show that the Marketing Communication variable(X1) partially has a significant positive effect on Purchasing Decisions(Y) with a t-count value > t-table (2.926 > 1.988) with a value (sig) of0.004 < 0.05. The Product variable (X2) partially has a significantpositive effect on Purchasing Decisions (Y) with a t-count > t-tablevalue (2.033 > 1.985) with a value (sig) 0.045 < 0.05, the Brand variable(X3) partially has no effect on Purchasing Decisions (Y) with a t-countvalue > t-table (-1,000 < 1.985) with a value (sig) 0.320 > 0.05 . And thevariables marketing communication (X1), Product (X2) and BrandPerception (X3) simultaneously have a significant positive effect on thePurchasing Decision variable (Y) F-count value > F-table or 8.511 >2.70 and significant < 0.05 (0.000 < 0.05). The coefficient ofdetermination (adjust R Square) is 0.925 or 92.5%, which means thatthe independent variables consisting of marketing communications(X1), products (X2) and brands (X3) can contribute an influence of 21%and the remaining 79%. influenced by other factors
Communication Generates Behavioral Intentions to Visit Historical Tourism Objects Kuswardani, Diah Cori; Yani, Tri Endang; Pranawukir, Iswahyu; Vydia, Vensy; Santoso, Aprih
International Journal of Artificial Intelligence Research Vol 6, No 1.2 (2022)
Publisher : STMIK Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.2.601

Abstract

The purpose of this study is to contribute to building behavioral intentions through service quality and experience quality. Perceived Value is expected to play a role as a mediation in tourism objects in the city of Semarang. The population is all visitors to tourist attractions in the city of Semarang, while the sample is determined on the basis of Tables Isaac and Michael of 190, respondents are determined using the Proportionate Stratified Random Sampling technique. Path analysis is used as an analytical tool with the Sobel test to determine the results of mediation between exogenous and endogenous variables. The results of hypothesis testing show that behavior intention can be manifested by service quality and experience quality through perceived value as mediation. Perceived value can be implied through service quality and experience quality while Perceived Value directly significantly influences Behavior Intention. The results of the Sobel test calculation show a value of 2.114 meaning that the Service quality and Experience quality variables have a significant influence on Behavioral Intention through Perceived Value. The Adjusted R-Square value obtained is 0.868, meaning that behavioral intention can be explained by service quality, experience quality and perceived value of 86.8% and the remaining 13.2% is explained by other variables outside this study
The Role of Information Technology in the Context of OVO Digital Wallet Attractiveness Utomo, Sulistyo Budi; Pranawukir, Iswahyu; Ramadhan, Abid; Judijanto, Loso; Ilham, Ilham
International Journal of Artificial Intelligence Research Vol 7, No 1.1 (2023)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v7i1.1.1101

Abstract

The research aims to find out the attractiveness of Ovo so that people use Ovo more than other digital wallets in payment transactions. The research uses a qualitative method, with triangulation of data sources, namely observation, interviews and documentation. Informants in the research are people who have knowledge in the topic under study. Data analysis is in the form of data reduction, data presentation and conclusion drawing. The results showed that in the midst of a lot of competition, Ovo is aggressively conducting sales promotions in the form of cashback and vouchers so that consumers feel they get more benefits by using Ovo compared to other digital wallets. Ovo is superior because it has an easy feature in topping up the balance without additional administration fees that other digital wallets do not have. In addition, the attraction of Ovo is that it has a transfer feature to banks without additional administration fees. This is a favourite feature of Ovo users themselves. Currently, hundreds of merchants have partnered with Ovo. Ovo offers convenience in its features, making it easier for consumers to carry out their activities. More practical, faster and easier transactions. The presence of Ovo provides benefits such as shortening payment time, no need to carry or store large amounts of cash.  
The Role Of Instagram As A Promotional Media In Increasing The Number Of Visitors Dharta, Firdaus Yuni; Firdaus, Adhy; Pranawukir, Iswahyu; Angellia, Filda; Hamboer, Maria Jashinta Elisabet
International Journal of Artificial Intelligence Research Vol 7, No 1.1 (2023)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v7i1.1.1047

Abstract

This study aims to investigate the use of Instagram as a promotional medium. A qualitative research methodology with a case study approach was adopted, and Cafe XYZ in Jakarta was chosen as the research object. The findings shed light on the effectiveness of using Instagram for marketing purposes. Data collection comprised interviews, observation, and documentation from a range of participants, including owners, customers, employees, and followers of Cafe XYZ. The analysis investigated the factors that motivate Cafe to promote its products on Instagram. Utilizing customer reviews and advertising menus for sale are key strategies. The effectiveness of Instagram for promotion stems from its universal social media usage across all age groups. Additionally, its advanced features allow users to easily search for locations and explore products via hashtags (#).
E-Commerce Shopee Indonesia : Empirical Lessons From The Impact Of Digital Marketing, Brand Loyalty On Brand Equity Istianingsih, Nanik; Susriyanti, Susriyanti; Ariyanto, Ariyanto; Pranawukir, Iswahyu
International Journal of Artificial Intelligence Research Vol 8, No 1.1 (2024)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v8i1.1.1339

Abstract

The study aims to provide empirical evidence of the impact of digital marketing, brand loyalty on the brand equity of E-commerce Shopee Indonesia. The research method is a survey study through a quantitative approach, assessment based on numbers using statistical calculations, using simple random sampling techniques and data collection techniques in this study using library research, field research, observation, and questionnaires. The research sample was 100 consumers. Data was processed using SPSS version 26. The results of the study indicate that digital marketing, brand loyalty partially and simultaneously have a positive and significant effect on the brand equity of E-commerce Shopee Indonesia. Based on the coefficient of determination (adjust R Square), the independent variables consisting of digital marketing, brand loyalty can contribute to the influence on brand equity
Co-Authors Abdul Azis Abid Ramadhan Achir, Andi Banus Adhy Firdaus Afif Alfiyanto Afif Alfiyanto Agus Hitopa Sukma Ahmad Fadil Mediwinata Ahmad Hariyadi Alamsyah Alamsyah - Alfan Bachtiar Alfan Bachtiar Alfazla Alfiyanto, Afif Anantadjaya, Samuel PD Andinna Ananda Yusuff Anwar Fuadi Aprih Santoso Ardhana Januar Mahardhani Arian, Vabrian Prima Dana Arifin, Moh. Syamsul Astanto, Agung Pramudi Awaludin, Dipa Teruna AYU LESTARI Bachtiar, Alfan Baehaqi Barizki, Rezzi Nanda Barizki, Rezzi Nanda Barus, Imelda Bastian, Yan Bincar Nasution Boy Firmansyah Burhanuddin Chairul Anam Citra Eka Putri Cut Susan Octiva Darmawan, Zakaria Satrio Darmawanto Desilawati, Nur Desilawati, Nur Edward Enrieco Efendi Efendi Elisabet Hamboer, Maria Jashinta Emeritus G. Bitros Eva Andriani Eva Andriani Fadil Mediwinata, Ahmad Fardhoni, Fardhoni Fazri, Muhammad Faizal Febriyanti Febriyanti Fikry Suandi Filda Angellia Firda Firmansyah Firdaus Yuni Dharta Fitri Hidayati Fitri Hidayati Fitriana Suprapti Frans Sudirjo G. Andreopoulos Gracia Rachmi Adiarsi Gusmao, Cristino Hamboer, Maria Jashinta Elisabet Hamirul Hamirul Hamirul, Hamirul HANDRIADI HANDRIADI Harianto II Haryanto , Haryanto Heryadi, Ferry Hiswanti Hiswanti Hiswanti Hitopa Sukma, Agus Ilham Ilham Ilham Prisgunanto Indra Tjahyadi Irzan Soepriyadi Istianingsih, Nanik Ivan Riyadi Jasintha, Maria Jaya, Rahmat Judijanto, Loso Khairunnisa Kusuma, Ema Kuswardani, Diah Cori LAUNTU, ANSIR M. Mutamakin Made Wilantara, Made Wilantara Maghfiratull Adawiyah Mardiati Mardiati Mareta Puri Rahastine, Mareta Puri Maria Jashinta Elisabet Maria Jashinta Elisabet Hamboer Maria Jashinta Elisabet Hamboer Maria Jasintha Maya May Syarah, Maya May Mayang Riyanti Mayang Riyantie Mayang Riyantie, Mayang Misnan Misnan Misnan Misnan Misnan, Misnan Mohamad Ghozali Mohamad Sudi Mohamad Sudi Mohzana Muhammad Arifin Muhammad As'ad Mubarok Al Jauhari Muhammad Saifulloh Murtiadi Murtiadi, Murtiadi Mustiawan Mutamakin, M. Nanda Barizki, Rezzi Ningsih, Titiek Surya Nirstyo Wahdi Norliani Nur Desilawati Nur Desilawati Nur El Ikhsan Nur Latifah, Nur Nur ‘Azah Nuraini Purwandari Nurika Duwi Oktaviani Nurul Yaqin Obing Zaid Sobir Pratiwi, Restu Meiditya Pratiwi, Wulan Dwi Puspa Rini, Puspa Putri, Erita Riski Radja Erland Hamzah Rahayu, Sari Rahmat Jaya Ratna Susanti Reny Andriyanty Rety Palupi Rezzi Nanda Barizki Rezzi Nanda Barizki Rifaldi Rifaldi Rina Sovianti Rinovian Rais Risnati Malinda Riyanti, Mayang Riza Faishol Riza Faishol Robbi Rahim Romli Romli, Romli Rudi Kurniawan Rudy Haryanto Rusmiati, Elis Safar, Muh Sani Isah Saputra, Ruswiati Surya Sartika, Rawit Selvi Sofiawati Setiawan, Mohammad Febry Saputra Shofwani, Siti Aniqoh Silvina Mayasari Sinta Dwi Utami Siti Hasanah Slamet Riyadi Soejarminto, Yos Soo II, Kim Sovianti, Rina Sri Maryati Suandi, Fikry Sukma, Agus Hitopa Sukma, Agus Hitopa Sukma Sulistyo Budi Utomo suparjan suparjan Susriyanti, Susriyanti Sutisna, Eka Syafrizaldi Syah Amin Albadry Syahwami Sylvia Kartika Dhamayanti Sylvia Kartika Dhamayanti Tamaulina Br Sembiring Taupiq Taupiq Tia Nurapriyanti Tia Nurapriyanti Tirta Mulyadi Tiurmaida, Serepina Tommy Kuncara Tursanurohmad, Noviana Vensy Vydia Veronika Yuni Trisnowati Vivin Tri Astuti Widya Pratiwi WIHARDJO, EDY Winata, Nanda Putu Wira Alvio Yani, Tri Endang Yanti Setianti Yazid Akromudin Yulianti Fajar Wulandari Zulham, Zulham