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All Journal Irfani ETTISAL Journal of Communication International Journal of Artificial Intelligence Research Jurnal Studi Komunikasi Cakrawala : Jurnal Humaniora Bina Sarana Informatika Jurnal Komunikasi IKRA-ITH Humaniora : Jurnal Sosial dan Humaniora JMM (Jurnal Masyarakat Mandiri) Expose: Jurnal Ilmu Komunikasi Jurnal DISPROTEK Wacana: Jurnal Ilmiah Ilmu Komunikasi LUGAS Jurnal Komunikasi At-Tafkir Semiotika: Jurnal Komunikasi Journal on Education Jurnal Profetik Jurnal Inovasi Ilmu Sosial dan Politik Jurnal Ilmu Kepolisian Mudir : Jurnal Manajemen Pendidikan JURNAL PUSTAKA KOMUNIKASI Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) International Journal of Economics Development Research (IJEDR) IJOLTL (Indonesian Journal of Language Teaching and Linguistics) JURNAL PUBLISITAS Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Community Development Journal: Jurnal Pengabdian Masyarakat INCARE Abdi Kami : Jurnal Pengabdian Kepada Masyarakat Jurnal Kajian Komunikasi dan Pembangunan Daerah Sustainable: Jurnal Kajian Mutu Pendidikan Indonesia Berdaya Mattawang: Jurnal Pengabdian Masyarakat Jurnal Kewarganegaraan ABDI MOESTOPO: Jurnal Pengabdian pada Masyarakat International Journal of Community Service Moestopo International Review on Social, Humanities, and Sciences (MIRSHuS) Jurnal Ilmu Komunikasi Progressio Jurnal Minfo Polgan (JMP) Mediastima KOMUNIKATA57 Jurnal Pengabdian Teratai Jurnal Abdi Masyarakat Multidisiplin Petanda : Jurnal Ilmu Komunikasi dan Humaniora Busyro : Jurnal Dakwah dan Komunikasi Islam International Journal of Economics (IJEC) International Journal of Community Service (IJCS) Mamangan Social Science Journal Jurnal Cyber PR Hybrid Advertising Journal: Publication for Advertising Studies Jurnal Pustaka Dianmas International Journal of Law and Society Jurnal Indonesia : Manajemen Informatika dan Komunikasi kawanad Journal of Computer Science and Information Technology Journal of Data Analytics, Information, and Computer Science (JDAICS) Jurnal Dinamika Ilmu Komunikasi Brand Communication International Journal of Educational Insights and Innovations (IJEDINS) Jurnal Keislaman ABDI KAMI: Jurnal Pengabdian Kepada Masyarakat
Iswahyu Pranawukir
Institut Bisnis & Informatika (IBI) Kosgoro 1957, Jakarta
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Journal : Brand Communication

 1 
Komunikasi Interpersonal Orang Tua Dalam Memotivasi Anak Sekolah Daring Di Masa Pandemi Maghfiratull Adawiyah; Iswahyu Pranawukir
Brand Communication Vol. 1 No. 1 (2022): Isu Komunikasi Era Pandemik di Indonesia
Publisher : Prisani Cendekia Institute

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Abstract

As the number of patients infected with COVID-19 spread across the country, President Joko Widodo called on the public to temporarily work, study and worship at home. With the policy to carry out all activities at home during this pandemic, there are things that can be discussed by looking at family interactions as a result of this policy. One of them is that parents finally have to accompany their children to school at home The research problem that the researcher raises is how parental interpersonal communication motivates online school children during the covid-19 pandemic and how the obstacles that occur when motivating online school children. This research is descriptive qualitative with qualitative research theory. The data collection method used is the data collection technique used is Observation, Interview, Documentation and Literacy Review. From the results of research in the field, during the interpersonal communication process in motivating online school children, there are components of effective interpersonal communication including openness, empathy, support, positivity, and equality. In addition, parents also give gifts to their children if their children get good grades. Interpersonal communication barriers that occur when parents motivate their children are situational barriers.
Peran Public Relations Dalam Perusahaan Untuk Memahami Lingkungan Pratiwi, Restu Meiditya; Pranawukir, Iswahyu
Brand Communication Vol. 3 No. 3 (2024): Komunikasi Politik Dalam Pertarungan dan Penggunaan Media Baru
Publisher : Prisani Cendekia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70704/bc.v3i3.247

Abstract

Public relations and communications management covers wide range of ideas such as media relations, public affairs, community affairs, product publicity, events management, crisis management, lobbing, investor relations etc. The perception of public management and its roles are changing. The enterprises face the challenges such as fast technological changes, developing of international relations and growing global competition. What is also changing is the nature and tools of communication, what influences the public relations management. Public relations may be a strategic resource which, when appropriately managed, may contribute to effective realization of the strategy of an enterprise. Modern public relations help to understand the environment of an organization and maintain the relations with groups significant to achieving the strategic goals of an enterprise. What is also important issue for modern public relations is an ethical approach to business, social, and environmental responsibility.
Strategi Komunikasi Dinas Perhubungan Kabupaten Buton Utara Dalam Mensosialisasikan Keselamatan Berlalu Lintas Suandi, Fikry; Alamsyah, Alamsyah; Sukma, Agus Hitopa Sukma; Pranawukir, Iswahyu
Brand Communication Vol. 4 No. 3 (2025): Media Sosial dan Peradaban Manusia
Publisher : Prisani Cendekia Institute

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Abstract

This study aims to determine the communication strategies implemented by the North Buton Regency Transportation Agency in its Traffic Safety Socialization activities and to identify the factors that hinder its implementation. This study uses qualitative research methods that produce descriptive data in the form of written or spoken words from people and observed behavior. Data were obtained using interview, observation, documentation, and triangulation methods from the source of the results of the Communication Strategy research conducted by the Safety Guidance Team (Bimkos Team) of the North Buton Regency Transportation Agency in the socialization program by identifying the communication targets, reviewing the message objectives through the material delivered and traffic order videos displayed in the socialization activities. Using face-to-face communication media (direct) with presentations and various official online media of the North Regency pioneer student community. Traffic Safety Guidance (Bimkes Team) as a communicator in communication plays a role in persuading its audience with an active speaking method in socialization activities. As well as the attractiveness and credibility of sources in the traffic safety socialization program. The communication strategy implemented by the Bimkos Team is intended to minimize the high level of accidents that occur. The results of the study show an increase in awareness and concern among students to comply with traffic regulations for the sake of mutual safety, but there are still obstacles that prevent this socicoalization program from running optimally. The obstacles experienced by the North Buton Regency Transportation Agency in implementing the Traffic Safety Socialization program come from internal and external factors
Strategi Komunikasi Pemasaran Digital Dalam Membangun Brand Awareness Brodo Melalui Akun Instagram Arian, Vabrian Prima Dana; Alamsyah, Alamsyah; Sukma, Agus Hitopa; Pranawukir, Iswahyu; Nanda Barizki, Rezzi
Brand Communication Vol. 4 No. 3 (2025): Media Sosial dan Peradaban Manusia
Publisher : Prisani Cendekia Institute

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Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis strategi komunikasi pemasaran digital yang dilakukan oleh Brodo dalam upaya membangun brand awareness brand Brodo melalui akun Instagram. Demi meningkatkan penjualan komunikasi pemasaran yang dilakukan perusahaan sangatlah penting dan harus dilakukan sesuai dengan strategi yang tepat. Metode penelitian yang digunakan adalah pendekatan kualitatif dengan teknik wawancara mendalam kepada pihak manajemen dan konsumen Brodo dan dokumentasi. Hasil penelitian menunjukkan bahwa Strategi Komunikasi Pemasaran Digital Dalam Membangun Brand awareness Brodo Melalui Akun Instagram, maka didapatkan kesimpulan bahwa strategi komunikasi pemasaran digital Brodo melalui Instagram terbukti efektif dalam meningkatkan brand awareness dengan mengedepankan identitas brand yang kuat, visual yang konsisten, serta pendekatan interaktif melalui konten edukatif, storytelling, dan kolaborasi dengan KOL. Brodo juga menghadapi beberapa hambatan, seperti perubahan algoritma Instagram yang memengaruhi jangkauan konten, keterbatasan sumber daya dalam menghasilkan konten secara konsisten, serta persaingan dengan brand lokal lainnya yang semakin aktif di media sosial. Penelitian ini menegaskan bahwa strategi komunikasi pemasaran digital yang tepat di Instagram dapat secara efektif meningkatkan brand awareness dan mendorong keputusan pembelian.
Co-Authors Abdul Azis Abid Ramadhan Achir, Andi Banus Adhy Firdaus Afif Alfiyanto Afif Alfiyanto Agus Hitopa Sukma Ahmad Fadil Mediwinata Ahmad Hariyadi Alamsyah Alamsyah - Alfan Bachtiar Alfan Bachtiar Alfazla Alfiyanto, Afif Anantadjaya, Samuel PD Andinna Ananda Yusuff Anwar Fuadi Aprih Santoso Ardhana Januar Mahardhani Arian, Vabrian Prima Dana Arifin, Moh. Syamsul Ariyanto Ariyanto Astanto, Agung Pramudi Awaludin, Dipa Teruna AYU LESTARI Bachtiar, Alfan Baehaqi Barizki, Rezzi Nanda Barizki, Rezzi Nanda Barus, Imelda Bastian, Yan Bincar Nasution Boy Firmansyah Burhanuddin Chairul Anam Citra Eka Putri Cut Susan Octiva Darmawan, Zakaria Satrio Darmawanto Desilawati, Nur Desilawati, Nur Edward Enrieco Efendi Efendi Elisabet Hamboer, Maria Jashinta Emeritus G. Bitros Eva Andriani Eva Andriani Fadil Mediwinata, Ahmad Fardhoni, Fardhoni Fazri, Muhammad Faizal Febriyanti Febriyanti Fikry Suandi Filda Angellia Firda Firmansyah Firdaus Yuni Dharta Fitri Hidayati Fitri Hidayati Fitriana Suprapti Frans Sudirjo G. Andreopoulos Gracia Rachmi Adiarsi Gusmao, Cristino Hamboer, Maria Jashinta Elisabet Hamirul Hamirul Hamirul, Hamirul HANDRIADI HANDRIADI Harianto II Haryanto , Haryanto Heryadi, Ferry Hiswanti Hiswanti Hiswanti Hitopa Sukma, Agus Ilham Ilham Ilham Prisgunanto Indra Tjahyadi Irzan Soepriyadi Istianingsih, Nanik Ivan Riyadi Jasintha, Maria Jaya, Rahmat Judijanto, Loso Khairunnisa Kusuma, Ema Kuswardani, Diah Cori LAUNTU, ANSIR Lestari, Rizki M. Mutamakin Made Wilantara, Made Wilantara Maghfiratull Adawiyah Mardiati Mardiati Mareta Puri Rahastine, Mareta Puri Maria Jashinta Elisabet Maria Jashinta Elisabet Hamboer Maria Jashinta Elisabet Hamboer Maria Jasintha Maya May Syarah, Maya May Mayang Riyanti Mayang Riyantie Mayang Riyantie, Mayang Misnan Misnan Misnan Misnan Misnan, Misnan Mohamad Ghozali Mohamad Sudi Mohamad Sudi Mohzana Muhammad Arifin Muhammad As'ad Mubarok Al Jauhari Muhammad Saifulloh Murtiadi Murtiadi, Murtiadi Mustiawan Mutamakin, M. Nanda Barizki, Rezzi Ningsih, Titiek Surya Nirstyo Wahdi Norliani Nur Desilawati Nur Desilawati Nur El Ikhsan Nur Latifah, Nur Nuraini Purwandari Nurika Duwi Oktaviani Nurul Yaqin Obing Zaid Sobir Pratiwi, Restu Meiditya Pratiwi, Wulan Dwi Puspa Rini, Puspa Putri, Erita Riski Radja Erland Hamzah Rahayu, Sari Rahmat Jaya Ratna Susanti Reny Andriyanty Rety Palupi Rezzi Nanda Barizki Rezzi Nanda Barizki Rifaldi Rifaldi Rina Sovianti Rinovian Rais Risnati Malinda Riyanti, Mayang Riza Faishol Riza Faishol Robbi Rahim Romli Romli, Romli Rudi Kurniawan Rudy Haryanto Rusmiati, Elis Safar, Muh Sani Isah Saputra, Ruswiati Surya Sartika, Rawit Selvi Sofiawati Setiawan, Mohammad Febry Saputra Shofwani, Siti Aniqoh Silvina Mayasari Sinta Dwi Utami Siti Hasanah Slamet Riyadi Soejarminto, Yos Soo II, Kim Sovianti, Rina Sri Maryati Suandi, Fikry Sukma, Agus Hitopa Sukma, Agus Hitopa Sukma suparjan suparjan Susriyanti, Susriyanti Sutisna, Eka Syafrizaldi Syah Amin Albadry Syahwami Sylvia Kartika Dhamayanti Sylvia Kartika Dhamayanti Tamaulina Br Sembiring Taupiq Taupiq Tia Nurapriyanti Tia Nurapriyanti Tirta Mulyadi Tiurmaida, Serepina Tommy Kuncara Tursanurohmad, Noviana Utomo, Sulistyo Budi Vensy Vydia Veronika Yuni Trisnowati Vivin Tri Astuti Widya Pratiwi WIHARDJO, EDY Winata, Nanda Putu Wira Alvio Yani, Tri Endang Yanti Setianti Yazid Akromudin Yulianti Fajar Wulandari Zulham, Zulham