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Andriyansah .

Universitas Terbuka

Author-ID : 209822

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Reciprocal Pricing Strategy to Improve MSME Performance Andriyansah Andriyansah; Fatia Fatimah; Ginta Ginting; Emiliana Sri Pudjiarti
Eduvest - Journal of Universal Studies Vol. 4 No. 4 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i4.1103

This study aims to prove that the new concept of reciprocal pricing can affect the improvement of MSME performance. This study uses a quantitative approach with the sample technique used is Cluster Random Sampling This technique is taken with the argument that this research was conducted in several areas, namely, the tourism area of MSMEs street food vendors, then the building owner sells drinks or other products that are not similar. There were 175 MSMEs that became the object of research using the SEM AMOS analysis tool. Empirical evidence proves that Reciprocal pricing is able to encourage the improvement of MSME performance. Implement a marketing strategy strategy that focuses on building and maintaining marketing relationships between one business unit and another for the long term with the aim of providing different value to customers from competitors. The novelty of this research is Reciprocal Pricing, which is the concept of reciprocal pricing by two or more business units that provide mutual benefits to the agreed price, this variable is thought to improve performance. The implication is that efforts to improve the performance of MSMEs need to use the concept of Reciprocal Pricing in this research which is proven to encourage the improvement of MSME performance. The implementation of reciprocal pricing in improving the performance of MSMEs in tourism areas is proven to increase the number of consumers.

Analysis Of Factors That Influence The Performance Of Employees In Boarding And Unloading Of Ship Goods In The Port Iswandi Iswandi; Muji Gunarto; Andriyansah Andriyansah
Eduvest - Journal of Universal Studies Vol. 4 No. 6 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i6.1412

The activity of loading and unloading ship goods at the port is one of the vital activities in the goods distribution chain. The performance of employees involved in this process has a direct impact on port efficiency and productivity as well as safety and security in its operations. However, in practice, a variety of factors might impact employee effectiveness in these activities. The aim of this research is to analyze the factors that influence the performance of employees involved in loading and unloading ship cargo activities at the port. This study0 uses quantitative research methods by collecting data through surveys using questionnaires and literature studies. The data that has been collected is then analyzed using a regression test using the SPSS program. The research results show that the factors that influence the performance of employees loading and unloading ship goods at the port include supervision, human resource competency and job security. Therefore, to improve employee performance, efforts need to be made such as strengthening the monitoring and control system for employee performance, improving employee training and competency development, and creating safe and comfortable working conditions for employees.

Implementation of Geocentric Finance Equity Concept and Ergo-Iconical Value for MSME Financial Management Nengah Sukendri; Andriyansah Andriyansah
Manajemen: Jurnal Ekonomi Vol. 6 No. 3 (2024): Manajemen : Jurnal Ekonomi Vol 6 No 3 November 2024
Publisher : Fakultas Ekonomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/as2afy61

The purpose of this study is to bridge the research gap in order to provide solutions to the problems of financial management of MSMEs. This study uses a qualitative approach by using various financial, marketing and performance literature in order to provide answers to research objectives, which are carried out with an Interpretive Phenomenological Approach that emphasises interpretation in the context of novelty Geocentric Finance Equity and Ergo-Iconical Value for MSME performance. The locus of this research is MSMEs operating in West Nusa Tenggara Province. The following are the stages of the process carried out This research also conducts Observation and Interview activities for MSMEs whose locations are easily accessible and meet the criteria. The criteria referred to in this research are fulfilling the requirements of MSMEs as regulated by the current laws in Indonesia. The survey results show that financial literacy among MSMEs is still low, with only 36% demonstrating an adequate understanding of financial management. The importance of adopting effective financial management strategies, including the development of unique product attributes that align with local culture and needs through Ergo-Iconical values. Financial Justice Geocentric has the potential to provide a framework for contextualising financial practices in line with local cultural identity, thereby promoting sustainable growth. A key finding is that many MSMEs do not have a separate emergency fund, and often fail to set aside profits for reinvestment or growth. Product differentiation is also lacking, leading to a competitive disadvantage in a dynamic market. In addition, survey results show that financial literacy among MSMEs is still low. The implication of the research is that the government should support MSMEs' access to finance and training is crucial in addressing these challenges. This multifaceted approach can lead to better outcomes for MSMEs, contributing to Indonesia's broader economic stability. Overall, the study emphasises the importance of financial literacy, innovative management practices, and strategy adaptation to improve MSME competitiveness in a rapidly evolving market

Kepuasan Kerja Karyawan Ditinjau dari Kepemimpinan dan Lingkungan Kerja Tommi Setyo Pramono; Drajat Armono; Andriyansah Andriyansah
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 5 No. 6 (2024): Jurnal Ekonomi Manajemen Sistem Informasi (Juli - Agustus 2024)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v5i6.2501

Kepuasan kerja karyawan merupakan hal penting dan menjadi perhatian bagi Perusahaan. Indikator mutlak dari kepuasan kerja sulit dipastikan karena masing-masing karyawan memiliki indikator yang berbeda. Dalam hal ini penulis tertarik melakukan penelitian untuk mengetahui pengaruh faktor kepemimpinan dan lingkungan kerja terhadap kepuasan kerja karyawan. Metode yang digunakan dalam penelitian ini adalah penelitian kuantitatif dengan subjek penelitian adalah karyawan Bank di Kulon Progo DIY. Penelitian ini menggunakan variabel dependen dan independen untuk mengetahui hubungan kepemimpinan dan lingkungan kerja terhadap kepuasan kerja. Sampling penelitian menggunakan purposive sampling yaitu respondennya adalah karyawan tetap dan kontrak yang ada pada sebuah Bank di Kulon Progo Yogyakarta. Teknik analisis dalam penelitian ini dengan pendekatan metode kuantitatif menggunakan path analysis. Analisis yang digunakan adalah statistik deskriptif dan pengujian hipotesis dengan partial least square (PLS). Software yang digunakan untuk membantu teknik analisis adalah SmartPLS 3. Hasil penelitian menunjukkan faktor kepemimpinan secara parsial tidak berpengaruh terhadap kepuasan kerja, sedangkan faktor lingkungan kerja secara parsial berpengaruh secara signifikan terhadap kepuasan kerja.

Pengaruh Organizational Trust dan Job Satisfaction terhadap Employee Engagement dan Dampaknya pada Job Performance Guru di Sekolah Alam Insan Mulia Surabaya Isna Maslikha; Anita Maharani; Andriyansah Andriyansah
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 2 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (November-Desember 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i2.6915

Penelitian ini bertujuan untuk menganalisis pengaruh organizational trust dan job satisfaction terhadap employee engagement serta dampaknya pada job performance guru di Sekolah Alam Insan Mulia Surabaya. Penelitian ini dilatarbelakangi oleh pentingnya keterikatan dan kinerja guru sebagai faktor utama peningkatan kualitas pendidikan. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan Structural Equation Modeling – Partial Least Squares (SEM-PLS). Sampel penelitian berjumlah 50 guru dari total populasi 115 guru, yang dipilih menggunakan teknik simple random sampling. Instrumen penelitian berupa kuesioner yang telah diuji validitas dan reliabilitasnya. Hasil penelitian menunjukkan bahwa job satisfaction berpengaruh positif dan signifikan terhadap employee engagement dan job performance. Sementara itu, organizational trust berpengaruh positif namun kecil terhadap employee engagement maupun job performance. Variabel employee engagement terbukti berperan sebagai mediator, namun pengaruhnya tidak besar. Secara keseluruhan, job satisfaction menjadi faktor dominan dalam meningkatkan kinerja guru di Sekolah Alam Insan Mulia Surabaya.

Performance of Local Government Regulations During the Pandemic to Improve the Economic Value of City Image in South Sulawesi Andriyansah Andriyansah; Rulinawaty Rulinawaty
Media Ekonomi dan Manajemen Vol 38, No 1 (2023): January 2023
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mem.v38i1.3028

This study aims to determine the performance of local governments in improving city image branding in South Sulawesi Province. This research uses a proportional sampling technique based on the area of the city so that the number of samples between one region and another will be different, using survey techniques in the form of questionnaires. For data analysis, this study used Structural Equation Modeling (SEM) with a total data of 265 samples. The hypothesis proves that the exogenous variables of city image branding consisting of regiocentric policy, street vendor performance, iconic tourism culinary and revisit destination have a positive influence on city image branding variables. This research contributes to the development of marketing science, the implication is that it provides input to stakeholders to increase the role of government performance on image branding.

MAPPING MULTIPLE INTELLIGENCES OF DISTANCE EDUCATION STUDENTS Fatia Fatimah; Andriyansah
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 9 (2026): AUGUST
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study maps the multiple intelligence profiles of distance education students at Universitas Terbuka Padang, Indonesia. A total of 105 students from the even semester of the 2024/2025 academic year participated, with data collected in January 2025 using the TIA (Talent and Interest Allocation) mobile application. Six intelligence dimensions were assessed: linguistic, logical-mathematical, kinesthetic, musical, interpersonal, and intrapersonal. The N-Soft Sets decision-making algorithm was applied for data analysis, with a threshold of r ≥ 3 (rating of “often” or “always”) and a conclusion that 75% of parameters in an intelligence group must meet the threshold for categorization. Results revealed that intrapersonal intelligence and interpersonal intelligence were the dominant dimensions, while musical intelligence scored lowest. The demographic profile showed that 87.6% of participants were female, 61.0% were from the Faculty of Teacher Training and Education, and 68.6% were enrolled in fully online programs without face-to-face tutorials. These findings provide empirical foundations for personalized talent allocation through the TIA application in distance higher education. The study contributes empirical evidence on student multiple intelligences distribution in distance education contexts, providing a foundation for personalized talent allocation and activity recommendation systems. Implications for mobile-based talent management applications in distance higher education are discussed.

Adaptive Fuzzy Hybrid AI for Urban Energy Traffic Decision Support Qurotul Aini; Andriyansah Andriyansah; Mekani Vestari; Po Abas Sunarya; Carlos Perez
International Transactions on Artificial Intelligence Vol. 4 No. 2 (2026): May
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/italic.v4i2.1049

Urban energy and traffic systems are two highly interdependent components of smart city infrastructures, both of which operate under significant uncertainty caused by fluctuating demand, human mobility patterns, weather variability, and policy constraints. While Artificial Intelligence (AI) techniques particularly machine learning and deep learning have demonstrated strong predictive capabilities in these domains, their black box nature limits interpretability, trust, and adoption in real world urban governance. Methods: This study proposes an adaptive fuzzy hybrid artificial intelligence framework that integrates fuzzy inference systems with ensemble machine learning models to support uncertainty aware and explainable decision making in urban energy and traffic management. The proposed framework is validated using real world secondary data obtained from open government and smart city data portals, including urban energy demand, traffic flow, and environmental indicators. The primary objective of this research is to develop a robust and interpretable decision-support model capable of dynamically adapting to uncertain urban conditions while maintaining high predictive performance. Experimental evaluations demonstrate that the proposed fuzzy hybrid AI framework consistently outperforms standalone machine learning approaches in terms of decision stability, robustness under uncertainty, and interpretability across multiple urban scenarios. Conclusion: The findings indicate that adaptive fuzzy hybrid AI offers a practical, scalable, and policy aligned solution for urban energy traffic decision support, contributing to sustainable smart city governance and supporting evidence-based decision making in line with global sustainability agendas.

Building Employee Performance through Ethical Leadership and Organizational Culture: The Mediating Role of Employee Ethical Behavior Nenah Sunarsih; Irmawaty Irmawaty; Andriyansah Andriyansah
International Journal of Applied Business and International Management Vol 11, No 1 (2026): April 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v11i1.4487

Employee performance is increasingly vital for organizations in the global era. This study investigates how ethical leadership and organizational culture influence employee performance, with employee ethical behaviour serving as a mediating variable. A quantitative approach was adopted, employing a survey method. The research population included all UT employees, and a sample of 175 respondents was drawn from the UT head office, UT Bandung, Jember, and Serang. Data analysis was conducted using Structural Equation Modelling (SEM) with Smart Partial Least Squares (SmartPLS). The results reveal that organisational culture has a positive and significant impact on employee ethical behaviour, whereas ethical leadership does not have a significant effect. Both employee ethical behaviour and organisational culture are found to enhance employee performance, while ethical leadership does not show a significant contribution. Additionally, organisational culture influences employee performance both directly and indirectly through ethical behaviour, while ethical leadership lacks a significant mediating effect. This study contributes new insights to the development of social learning and social exchange-based models by highlighting employee ethical behaviour as a key mechanism that elucidates the relationships among ethical leadership, organisational culture, and employee performance.

Cross-Cultural Adoption of Gamified Attendance Systems: Opportunities and Challenges for Multinational Enterprises Untung Rahardja; Andriyansah Andriyansah; Elisa Ananda Natalia; Marviola Hardini; Dwi Julianingsih
International Journal of Engineering, Science and Information Technology Vol 5, No 1 (2025)
Publisher : Malikussaleh University, Aceh, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52088/ijesty.v5i1.1077

The increasing adoption of gamified systems in workplace settings has garnered significant attention, particularly in multinational enterprises (MNEs) seeking innovative approaches to enhance team member engagement and productivity. Background Gamified attendance systems, integrating game elements such as points, leaderboards, and rewards, present a novel strategy for improving attendance and punctuality across diverse cultural contexts. However, implementing such systems in cross-cultural settings poses unique challenges and opportunities. Objective: This study explores the factors influencing the adoption of gamified attendance systems in MNEs, focusing on cross-cultural adaptability and its implications for organisational performance. Research Method A mixed-methods approach was employed, combining qualitative interviews with HR managers and employees from diverse cultural backgrounds with a quantitative survey targeting 350 employees across 10 MNEs. Data were analysed using thematic analysis and structural equation modelling to identify cultural and organisational determinants of success. Results The findings reveal that cultural dimensions, such as power distance and individualism, significantly impact team member perceptions and engagement with gamified systems. While gamification enhanced attendance rates and morale in low-power-distance cultures, it faced resistance in high-power-distance environments. Additionally, alignment with organisational goals and transparent communication were critical for successful implementation. Conclusion: This study underscores the importance of cultural sensitivity and strategic planning in the cross-cultural adoption of gamified attendance systems. By addressing these factors, MNEs can leverage gamification to foster a more engaged and productive workforce, enhancing global operational efficiency. Future research should explore longitudinal impacts and sector-specific adaptations to optimise implementation outcomes.

Co-Authors . Suhartono Abdul Rahman Rahim Acfira, Lukkyta Gusti Adi Suryanto Adi Suryanto Adibrata, Sudirman Aditya Yuda Nugraha Aditya Yuda Nugraha Afriyansih, Silvi Ahmad Gunawan Ahmad Roihan, Ahmad Ahmad Yadi Fauzi Aisyah Almatul Sadiah Ake Wihadanto Alexander William Ali Djamhuri Alwi Alwi Amalia Sapriati Ami Pujiwati Amir Tengku Ramly Amirah, Ghassani Ghina Amsar, Amsar Analisa Svastika Ning Gusti Djajasasmita Analisa Svastika Ning Gusti Djajasasmita Andi Harmoko Arifin Andi Sylvana Anggreni Indah Megawati Anita Maharani Anita Melina Febriyanti Anita Melina Febriyanti Ansar Daud Anshar Daud Arif Zainudin Armono, Drajat Basir, Moh Abdul Basit, Mutmainnah Carlos Perez Chandra Murti Dewi Widowati Hermajiwandi Chandra Murti Dewi Widowati Hermajiwandini Daru Asih Devi Ayuni Devi Ayuni Devina Sukma Gabrillya Dina Fathonah Dini Hidayati Drajat Armono Dwi Apriliasari dwi ayu lestari, dwi ayu Dwi Julianingsih Dwitya Estu Nurpramana Ecin Kuraesin Elisa Ananda Natalia Elisabeth Ria Viana Praningtyas Emiliana Sri Pudjiarti Endi Isnarno Erman Arif Ester Rohani Sitompul Etty Susanty Evi Yuliatun Ningsih Fahmi Amarullah Fajar Shiddiq Fandika, Habib Faridah Iriani Fathonah, Dina Fatia Faimah Fatia Fatimah Felix Sutisna Firmansyah Firmansyah Galih Putra Cesna Ginta Ginting Ginta Ginting, Ginta Gusti, Herdie Idriawien Hadiwidjaja, Rini Dwiyani Hamsani Hamsani Hamsani Hamsani Hamsani, Hamsani Harun Al-Rasyid Hendrayanaama, Angga Sucitra Hengki Firmansyah Herdie Idriawien Gusti Hermajiwandini, Chandra Murti Dewi Widowati Herman, Lalu Edy Hidayah, Zainur Hubertina Karolina Ngarbingan Imas Maesaroh Imas Maesaroh Ira Geraldina Ira Geraldina Irmawaty Irmawaty Irmawaty Irmawaty Irmawaty Irmawaty, Irmawaty Isna Maslikha Isnaini Isnaini Iswandi Iswandi Julia Safitri Julia Safitri Kardini, Ni Luh Kasmad, M. Rachmat Kasno Pamungkas Khadijah Maming Khoiroh, Nahdziya Nafisatul Kurnia Endah Riana Ledy Yolanda Ledy Yolanda Lesmana, Rosa Lia Margaret Silalahi Lina Mufidah Amatillah Louise, Natalia Lukita Pasha Lukman Samboteng & Rulinawaty Kasmad Lukytta Gusti Acfira Lukytta Gusti Acfira M Aan Auliq Made Ayu Krisna Cahyadi Maesaroh, Imas Manggarani, Cynthia Ayu Maria Augustine Graciafernandy Maria Augustine Graciafernandy Maria, Maya Maria, Maya Marviola Hardini Masditok, Tokit Masrirahayu, Masrirahayu Meirani Harsasi Meirisa Meirisa Mekani Vestari Meria, Lista Meutia Meutia, Meutia Minrohayati Minrohayati Minrohayati . Moh Abdul Basir Monica, Resti Mufiadi, M. Rizza Muhamad Syaifulloh Muhammad A'an Auliq Muji Gunarto Muniroh, Leny Mutmainnah Basit, Mutmainnah Basit Nasoha, Mohamad Nasoha, Mohamad Nataliani, Nadya Putri Nenah Sunarsih Ni Made Ayu Krisna Cahyadi Ninda Lutfiani Nizwan Zukhri Nurdiyah Nurdiyah Olivia Idrus Oscar Haris Panhar, Efram Syukurlowen Paramitha, Diky Po Abas Sunarya Prabowo, Eko Hari Praningtyas, Elisabeth Ria Viana Priadi, Getama Puji, Sri Lestari Purnomo, Bogi Putu Ayu Anggya Agustina Qurotul Aini Raden Abdurrohman Thohir Wijaya Raden Andi Sularso, Raden Andi Rafika, Ageng Setiani Rafiud Ilmudinulloh Rahmad Purnama Rahmat Budiman Rakhmini Juwita Ramadhan, Muhammad Akram Rani, Ima Rezi Rezi Ria Viana Praningtya, Elisabeth Riana, Kurnia Endah RINI FEBRIANTI Rini Subekti Rini Subekti Rulinawaty Rulinawaty Rulinawaty Rulinawaty Rulinawaty Rulinawaty Rulinawaty Rustantono, Hendra Safitri, Julia Safriansah Safriansah Samboteng, Lukman Saragih, Cynthia Lawrence Sedayu, Ariraya Sulistya Sembiring, Gorky Setyo Pramono, Tommi Sinulingga, Desminaria Sitompul, Ester Rohani Sri Lestari Pujiastuti, Sri Lestari SRI RAHAYU Sri Wahyu Krida Sakti Subchan, Subchan Suci Nurhayati Suci Nurhayati Sudarmo, Agnes Sukendri, Nengah SULTAN, ZULKIFLI Sumarni Sumarni Sumarni Sumarni Sunarjdi Daromi Surapto, Deni Syahran syahran syahran Syamsuddin, Fajar Rakasiwi Sylvana, Andi Tamjuddin Tamjuddin Tety Nur Cholifah, Tety Nur Thaibd, Dina Tjiptady, Bella Cornelia Tommi Setyo Pramono Ulfah, Indar Fauziah Untung Rahardja Untung Rahardja Venty Fitriany Nurunisa Vigilia Konda Widowati Hermajiwandini, Chandra Murti Dewi Widya Rizky Pratiwi Widya Rizky Pratiwi, Widya Rizky Yanti, Yulia Eka Yanuar Trisnowati Yudhi Prasetiyo Yunitasari, Septiyani Endang Zulham Adamy Zulham Adamy Zururi, Achmad

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