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All Journal Cakrawala Pendidikan Jurnal Sinergi Media Ekonomi dan Manajemen Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Cosmogov: Jurnal Ilmu Pemerintahan Jurnal RESTI (Rekayasa Sistem dan Teknologi Informasi) KOLEGIAL : Jurnal Manajemen, Bisnis, dan Akuntansi JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Jurnal SOLMA Martabe : Jurnal Pengabdian Kepada Masyarakat CARADDE: Jurnal Pengabdian Kepada Masyarakat Jurnal Pendidikan Ekonomi (JURKAMI) Sketsa Bisnis Aptisi Transactions on Management Aptisi Transactions on Technopreneurship (ATT) PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT Dinasti International Journal of Management Science Jurnal Ekonomi Manajemen Sistem Informasi International Journal of Economics Development Research (IJEDR) Journal Sensi: Strategic of Education in Information System Dinasti International Journal of Digital Business Management JIIP (Jurnal Ilmiah Ilmu Pendidikan) Diseminasi : Jurnal Pengabdian kepada Masyarakat Journal of Applied Science, Engineering, Technology, and Education Jurnal Darma Agung Ihsan: Jurnal Pengabdian Masyarakat Coopetition : Jurnal Ilmiah Manajemen Jurnal Ilmiah Satyagraha Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Industrial Engineering & Management Research (JIEMAR) Ilomata International Journal of Management International Journal of Engineering, Science and Information Technology LOSARI: Jurnal Pengabdian Kepada Masyarakat Ilomata International Journal of Social Science Jurnal Pengabdian kepada Masyarakat Jurnal Abmas Negeri (JAGRI) Jurnal Bina Pengabdian Kepada Masyarakat Jurnal Penelitian Inovatif Mejuajua International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) ProBisnis : Jurnal Manajemen Al-MIKRAJ: Jurnal studi Islam dan Humaniora Journal Of Human And Education (JAHE) International Journal of Cyber and IT Service Management (IJCITSM) Jurnal WIDYA LAKSMI (Jurnal Pengabdian Kepada Masyarakat) JURNAL PERMADI: PERANCANGAN, MANUFAKTUR, MATERIAL DAN ENERGI Bidik : Jurnal Pengabdian kepada Masyarakat JWM (JURNAL WAWASAN MANAJEMEN) Universal Journal of Science and Technology International Journal of Applied Business and International Management Journal of International Conference Proceedings Abdimas Indonesian Journal Media Bina Ilmiah Jurnal Manajemen, Akuntansi, Ekonomi Eduvest - Journal of Universal Studies Waisya : Jurnal Ekonomi Hindu Ranah Research : Journal of Multidisciplinary Research and Development Research Horizon Khidmatuna: Jurnal Pengabdian Masyarakat Jurnal Edukasi Pengabdian Masyarakat: EDUABDIMAS IIJSE International Transactions on Artificial Intelligence (ITALIC) Manajemen : Jurnal Ekonomi Society Gandhi: Jurnal pengabdian kepada Masyarakat (G-JPM) Manager : Jurnal Ilmu manajemen
Andriyansah .
Universitas Terbuka
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Pendampingan Teknologi Pengawetan Tepat Guna untuk Meningkatkan Daya Simpan dan Nilai Ergo-Ikonik Produk Pangan UMKM di Desa Rawakalong, Kabupaten Bogor Andriyansah Andriyansah; Deni Surapto; Yanuar Trisnowati; Sri Lestari Pujiastuti; Minrohayati
Mejuajua: Jurnal Pengabdian pada Masyarakat Vol. 6 No. 1 (2026): Agustus 2026
Publisher : Yayasan Penelitian dan Inovasi Sumatera (YPIS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52622/mejuajuaj.abdimas.v6i1.423

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in the rural food sector face serious constraints in product preservation, resulting in short shelf life and limited distribution capacity. This condition undermines the ergo-iconic value of MSME products, comprising functional-ergonomic value in the form of practical and safe packaging, as well as iconic-symbolic value derived from product uniqueness that has the potential to enhance market competitiveness. This community service program aims to strengthen the ergo-iconic value of MSME food products through training and mentoring in the application of appropriate preservation technologies in Rawakalong Village, Bogor Regency, involving 30 MSME units in the local raw material-based food processing sector. The method employed is a need-based participatory approach, encompassing three stages: site survey, MSME mapping and data collection, and recruitment of experts in the field of food technology. The training program was conducted through several sessions, including material delivery, demonstrations, and guided practice related to vacuum packaging, the use of natural preservatives, storage temperature control, and the implementation of Good Manufacturing Practices (GMP). The program achieved an average knowledge and skills score improvement of ?20% among 30 MSME participants, a shelf life extension of 30–45% for semi-wet products and more than 50% for dry products, along with measurable improvements in product competitiveness, distribution capacity, and business sustainability of rural food MSMEs.
Digital Green Strategies Driving Sustainable Competitive Advantage in Agripreneurial SMEs Andriyansah Andriyansah; Fatia Fatimah; Venty Fitriany Nurunisa; Ninda Lutfiani; Carlos Perez
Aptisi Transactions On Technopreneurship (ATT) Vol 8 No 3 (2026): November
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v8i3.858

Abstract

Achieving Sustainable Competitive Advantage (SCA) for green agricultural products in demanding international markets, particularly Europe, requires strategic integration beyond conventional marketing approaches. Although green branding and digital marketing have been widely recognized, the synergistic mechanism through which digital strategies, green value propositions, and market penetration collectively strengthen SCA remains underexplored. This study aims to develop and validate an integrated model that explains how Digital Traffic Management, Green Product Value, and Market Penetration contribute to SCA while supporting sustainability-oriented business growth. This study employs Structural Equation Modeling (SEM) because it provides stronger analytical robustness than conventional regression through latent variable estimation, construct validation, and comprehensive goodness-of-fit evaluation. The \textbf{findings} show that Market Penetration is the strongest predictor of SCA (β = 0.44), indicating that market expansion through digital channels significantly enhances long-term competitiveness. The results also reveal a positive reinforcement cycle between Green Product Value and SCA, demonstrating a virtuous loop of continuous improvement, digital adaptability, and green competitiveness. Furthermore, Market Penetration and Digital Traffic Management support SDG 8, SDG 9, and SDG 17 by encouraging sustainable economic growth, technology-based innovation, collaborative business ecosystems, and stronger digital partnerships for SMEs. This study provides a robust empirical foundation and strategic blueprint for SMEs, policymakers, and digital marketers to enter and grow in international markets while strengthening sustainable competitiveness and contributing meaningfully to a greener future.
Innovative Marketing Strategies for Enhancing Neighbourhood Conversational Commerce Andriyansah; Maya Maria; Kurnia Endah Riana; Sri Lestari Pujiastuti; Ledy Yolanda
Ilomata International Journal of Management Vol. 6 No. 4 (2025): October 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i4.1882

Abstract

Conversational commerce (c-commerce) leveraging messaging platforms like WhatsApp presents new opportunities for local neighbourhood engagement in service-oriented markets. Aim: This study investigates how WhatsApp-based conversational agents influence consumer buying behaviour within a local workplace context, introducing the concept of Conversational Commerce of Neighbourhood. Methods: Employing a user-centred design approach, we collected quantitative data from 110 active employees at the Faculty of Economics and Business, Universitas Terbuka, via surveys and observations of a WhatsApp prototype, and conducted qualitative interviews to triangulate findings. Results: Quantitative results show that 73% of respondents reported higher satisfaction with WhatsApp-based local communications, and 65% indicated a higher likelihood of purchasing after personalised interactions; however, 25% expressed concerns about data privacy. Regression analysis indicates significant positive effects of WhatsApp usage on customer satisfaction (p < 0.001), with interaction frequency (p < 0.01) and tailored user satisfaction having substantial influence (coefficient for user satisfaction = 0.85). Qualitative insights highlight the value of personal touch, faster responses, and stronger branding perception in fostering loyalty. Conclusions: When designed with local cultural contexts and transparent data practices, neighbourhood-focused c-commerce via WhatsApp can enhance consumer engagement and purchasing outcomes, offering practical guidance for local businesses and contributing to the theoretical understanding of e-commerce and human–computer interaction in local settings.
Integrating Circular Economy and Sustainable Innovation to Drive Value in Ergo-Iconic Agricultural Products Andriyansah; Fatia Fatimah; Chandra Murti Dewi Widowati Hermajiwandini; Suci Nurhayati; Maria Augustine Graciafernandy; Nurdiyah
Ilomata International Journal of Management Vol. 7 No. 2 (2026): April 2026
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v7i2.2152

Abstract

The circular economy (CE) has moved to the center of sustainability-driven innovation, with agriculture playing a pivotal role due to its large biomass flows and potential for resource optimization. This study investigates how CE practices relate to sustainable innovation, specifically highlighting value creation for “ergo-iconic” agricultural products—goods that uniquely combine ergonomic functionality (usability, durability, and human-centered design) with culturally embedded, sustainability-oriented identity attributes (place-based branding, heritage value, and symbolic meaning). Employing a qualitative exploratory design in Banten, Indonesia, we conducted semi-structured interviews with ten key informants comprising five agro-industry practitioners, three industry analysts, and two NGO representatives. We complemented this primary data with rigorous document analysis to ensure a holistic understanding of the context. Thematic analysis and triangulation were employed to establish the credibility of the findings. The results indicate that circular business models not only reduce waste but also serve as catalysts for broader innovation processes. Three primary drivers consistently emerged: (1) stakeholder engagement, (2) cross-sector collaboration, and (3) the adoption of environmentally friendly technologies. Building on these insights, we propose the CircAgriResilient Nexus (CAR-Nexus)—a comprehensive framework that conceptualizes circularity as a dynamic nexus connecting four pillars: Circularity, Agri-Innovation, Resilience, and Nexus Governance. CAR-Nexus differs from existing sustainable circular bioeconomy models by explicitly positioning resilience as a core system capability and by integrating a provisional Resilience Index Score (RIS)—a conceptual tool that synthesizes resource efficiency, social progress, and economic robustness to guide balanced assessment of circular transitions. This framework clarifies how circular resource flows, eco-innovation, and inclusive governance jointly enhance market, environmental, and social value within the Industry 4.0 era. The study contributes theoretically by articulating an integrative CE-innovation-resilience nexus tailored specifically to agri-food systems, and practically by outlining actionable levers for firms and policymakers to accelerate circular transitions in developing economies.
Co-Authors . Suhartono Abdul Rahman Rahim Acfira, Lukkyta Gusti Adi Suryanto Adi Suryanto Adibrata, Sudirman Aditya Yuda Nugraha Aditya Yuda Nugraha Afriyansih, Silvi Ahmad Gunawan Ahmad Roihan, Ahmad Ahmad Yadi Fauzi Aisyah Almatul Sadiah Ake Wihadanto Alexander William Ali Djamhuri Alwi Alwi Amalia Sapriati Ami Pujiwati Amir Tengku Ramly Amirah, Ghassani Ghina Amsar, Amsar Analisa Svastika Ning Gusti Djajasasmita Analisa Svastika Ning Gusti Djajasasmita Andi Harmoko Arifin Andi Sylvana Anggreni Indah Megawati Anita Maharani Anita Melina Febriyanti Anita Melina Febriyanti Ansar Daud Anshar Daud Arif Zainudin Armono, Drajat Basir, Moh Abdul Basit, Mutmainnah Carlos Perez Chandra Murti Dewi Widowati Hermajiwandi Chandra Murti Dewi Widowati Hermajiwandini Daru Asih Devi Ayuni Devi Ayuni Devina Sukma Gabrillya Dina Fathonah Dini Hidayati Drajat Armono Dwi Apriliasari dwi ayu lestari, dwi ayu Dwi Julianingsih Dwitya Estu Nurpramana Ecin Kuraesin Elisa Ananda Natalia Elisabeth Ria Viana Praningtyas Emiliana Sri Pudjiarti Endi Isnarno Erman Arif Ester Rohani Sitompul Etty Susanty Evi Yuliatun Ningsih Fahmi Amarullah Fajar Shiddiq Fandika, Habib Faridah Iriani Fathonah, Dina Fatia Faimah Fatia Fatimah Felix Sutisna Firmansyah Firmansyah Galih Putra Cesna Ginta Ginting Ginta Ginting, Ginta Gusti, Herdie Idriawien Hadiwidjaja, Rini Dwiyani Hamsani Hamsani Hamsani Hamsani Hamsani, Hamsani Harun Al-Rasyid Hendrayanaama, Angga Sucitra Hengki Firmansyah Herdie Idriawien Gusti Hermajiwandini, Chandra Murti Dewi Widowati Herman, Lalu Edy Hidayah, Zainur Hubertina Karolina Ngarbingan Imas Maesaroh Imas Maesaroh Ira Geraldina Ira Geraldina Irmawaty Irmawaty Irmawaty Irmawaty Irmawaty Irmawaty, Irmawaty Isna Maslikha Isnaini Isnaini Iswandi Iswandi Julia Safitri Julia Safitri Kardini, Ni Luh Kasmad, M. Rachmat Kasno Pamungkas Khadijah Maming Khoiroh, Nahdziya Nafisatul Kurnia Endah Riana Ledy Yolanda Ledy Yolanda Lesmana, Rosa Lia Margaret Silalahi Lina Mufidah Amatillah Louise, Natalia Lukita Pasha Lukman Samboteng & Rulinawaty Kasmad Lukytta Gusti Acfira Lukytta Gusti Acfira M Aan Auliq Made Ayu Krisna Cahyadi Maesaroh, Imas Manggarani, Cynthia Ayu Maria Augustine Graciafernandy Maria Augustine Graciafernandy Maria, Maya Maria, Maya Marviola Hardini Masditok, Tokit Masrirahayu, Masrirahayu Meirani Harsasi Meirisa Meirisa Mekani Vestari Meria, Lista Meutia Meutia, Meutia Minrohayati Minrohayati Minrohayati . Moh Abdul Basir Monica, Resti Mufiadi, M. Rizza Muhamad Syaifulloh Muhammad A&#039;an Auliq Muji Gunarto Muniroh, Leny Mutmainnah Basit, Mutmainnah Basit Nasoha, Mohamad Nasoha, Mohamad Nataliani, Nadya Putri Nenah Sunarsih Ni Made Ayu Krisna Cahyadi Ninda Lutfiani Nizwan Zukhri Nurdiyah Nurdiyah Olivia Idrus Oscar Haris Panhar, Efram Syukurlowen Paramitha, Diky Po Abas Sunarya Prabowo, Eko Hari Praningtyas, Elisabeth Ria Viana Priadi, Getama Puji, Sri Lestari Purnomo, Bogi Putu Ayu Anggya Agustina Qurotul Aini Raden Abdurrohman Thohir Wijaya Raden Andi Sularso, Raden Andi Rafika, Ageng Setiani Rafiud Ilmudinulloh Rahmad Purnama Rahmat Budiman Rakhmini Juwita Ramadhan, Muhammad Akram Rani, Ima Rezi Rezi Ria Viana Praningtya, Elisabeth Riana, Kurnia Endah RINI FEBRIANTI Rini Subekti Rini Subekti Rulinawaty Rulinawaty Rulinawaty Rulinawaty Rulinawaty Rulinawaty Rulinawaty Rustantono, Hendra Safitri, Julia Safriansah Safriansah Samboteng, Lukman Saragih, Cynthia Lawrence Sedayu, Ariraya Sulistya Sembiring, Gorky Setyo Pramono, Tommi Sinulingga, Desminaria Sitompul, Ester Rohani Sri Lestari Pujiastuti, Sri Lestari SRI RAHAYU Sri Wahyu Krida Sakti Subchan, Subchan Suci Nurhayati Suci Nurhayati Sudarmo, Agnes Sukendri, Nengah SULTAN, ZULKIFLI Sumarni Sumarni Sumarni Sumarni Sunarjdi Daromi Surapto, Deni Syahran syahran syahran Syamsuddin, Fajar Rakasiwi Sylvana, Andi Tamjuddin Tamjuddin Tety Nur Cholifah, Tety Nur Thaibd, Dina Tjiptady, Bella Cornelia Tommi Setyo Pramono Ulfah, Indar Fauziah Untung Rahardja Untung Rahardja Venty Fitriany Nurunisa Vigilia Konda Widowati Hermajiwandini, Chandra Murti Dewi Widya Rizky Pratiwi Widya Rizky Pratiwi, Widya Rizky Yanti, Yulia Eka Yanuar Trisnowati Yudhi Prasetiyo Yunitasari, Septiyani Endang Zulham Adamy Zulham Adamy Zururi, Achmad