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Dasrun Hidayat

Universitas Adhirajasa Reswara Sanjaya

Author-ID : 2646259

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Medical Equipment Procurement Strategy Based on ASPAK Application at MABA District General Hospital, East Halmahera Regency Seli Dela Sufiati; Dasrun Hidayat; Ign Wiseto P Agung
International Journal of Marketing & Human Resource Research Vol. 7 No. 1 (2026): International Journal of Marketing and Human Resource Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar

Medical equipment procurement constitutes a strategic element in improving service quality, yet its implementation at MABA District General Hospital in East Halmahera Regency still confronts substantial structural and technical challenges. This study analyzes medical equipment procurement strategy based on the ASPAK (Application of Facilities, Infrastructure, and Medical Equipment) system across five focal areas: input components, data availability and accessibility in planning, procurement process implementation, training processes related to equipment utilization, and output effectiveness. Employing descriptive qualitative methodology through in-depth interviews with 15 key informants, observations, focus group discussions, and document analysis, the study reveals critical deficiencies: at the input level, absence of comprehensive Standard Operating Procedures for needs assessment, limited Human Resources capacity, and inadequate supporting infrastructure including unstable internet connectivity and insufficient room readiness crucial for ASPAK operations; at the process level, planning not fully based on ASPAK-driven gap analysis resulting in inaccurate prioritization and mismatches between equipment specifications and clinical needs, with acceptance procedures encountering technical verification barriers; at the output level, suboptimal utilization of procured devices due to unprepared facilities, uneven operator competency, and absence of structured post-procurement monitoring and evaluation mechanisms. Synthesis of findings demonstrates that ASPAK effectiveness depends critically on strengthening internal regulations, enhancing human resource capacity, ensuring infrastructural readiness, and implementing systematic monitoring-evaluation frameworks to optimize medical equipment procurement in island region hospitals.

The Influence of Instagram on Patient Visits Through Brand Awareness as a Mediating Variable: An Explanatory Sequential Mixed Method Study at Aqidah Hospital, Tangerang City Vica Claudia Budiono; Dasrun Hidayat; Ign Wiseto P Agung
International Journal of Marketing & Human Resource Research Vol. 7 No. 1 (2026): International Journal of Marketing and Human Resource Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v7i1.3369

Instagram has emerged as a crucial communication platform for hospitals to disseminate information and build community engagement. This study analyzes the influence of Instagram on patient visits, with brand awareness serving as a mediating variable at Aqidah Hospital in Tangerang City. The research employed a mixed methods approach with an explanatory sequential design. The quantitative phase involved 70 respondents, while the qualitative phase consisted of six informants engaged in social media management and hospital services. Results reveal that Instagram significantly influences brand awareness (p < 0.001) with R² = 0.750, indicating that 75% of brand awareness variance is explained by Instagram usage. Instagram also demonstrates a significant direct effect on patient visits (p < 0.001). Brand awareness significantly affects patient visits and mediates the relationship between Instagram and patient visits with an indirect effect of 0.319 (95% CI [0.177-0.493]). Qualitative findings reinforce quantitative results, indicating that Aqidah Hospital's Instagram content including health education, service information, facility visuals, and consistent branding enhances public recognition and encourages visiting intentions. This study underscores that Instagram functions not only as a promotional tool but also plays a pivotal role in shaping brand awareness, ultimately contributing to increased patient visits at Aqidah Hospital.

Pembangunan RS Putra Medika Bekasi: Analisis TOWS dengan Pendekatan Mixed Methods Eksploratif Mulyana Syarip Panjia; Poppy Yuniawati; Yuniati Lestari; Dasrun Hidayat
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 6 No. 2 (2025): JULI
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v6i2.14048

ospital expansion is driven by demand for health services due to the uneven health facilities in Bekasi Regency. This study aims to analyse the development strategy of Putra Medika Hospital using TOWS Analysis and Exploratory Mixed Methods. This research method is mixed. The qualitative phase began with in-depth interviews with the management of the Putra Medika Group Clinic to identify strengths, weaknesses, opportunities and threats. This qualitative data became the foundation for formulating the TOWS matrix. Then, the quantitative phase in the form of a survey was conducted on prospective patients and stakeholders, validating the qualitative findings and measuring market preferences. The qualitative participants were 22 people while the quantitative sample was 40 people. The results of the TOWS analysis show that Putra Medika has internal strengths to capitalise on market opportunities, but also needs to overcome weaknesses and manage competitor threats. In conclusion, Putra Medika Clinic management must integrate the findings of internal and external factors to produce concrete strategic recommendations for hospital development. These include optimisation of superior services, effective marketing strategies, and risk mitigation. The implications of this research offer practical guidance for Putra Medika's management so that expansion in Bekasi can be carried out in a sustainable and competitive manner.

Pengaruh Model Komunikasi Terapeutik dan Kompetensi Tenaga Kesehatan Terhadap Kenyamanan Pasien di Klinik Pratama St. Martin De Porres Ende Agueda Da Conceicao; Dasrun Hidayat; Yani Restiani Widjaja
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 6 No. 2 (2025): JULI
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v6i2.14346

This study aims to analyze the influence of therapeutic communication and health worker competence on patient comfort at the St. Martin de Porres Primary Clinic. Patient comfort is seen as an indicator of the quality of primary health care services that include physical, emotional, social, and psychological dimensions. Method The type of mixed method research used in this study is the Explanatory Sequential Design, starting with quantitative research used through a survey of 100 respondents with complementary qualitative data from interviews with eight informants. The results of the partial regression test showed that therapeutic communication had a significant effect on patient comfort, while health worker competence did not show a significant effect. However, simultaneously both variables had a significant effect with a contribution of 9%. Qualitative findings support the importance of empathetic communication and professionalism in creating comfort. This study recommends the development of more valid instruments and exploration of intermediary variables such as trust and perception of facilities, with a mixed-method approach or Structural Equation Modeling (SEM) for more comprehensive analysis in the future.

Model Penguatan Kesehatan Mental Tenaga Kesehatan Berbasis Kepemimpinan Inklusif dan Komunikasi Terpadu Nano Isdiyanto; Dasrun Hidayat; Mira Veranita
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 7 No. 1 (2026): JANUARI
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v7i1.16549

The mental health of health workers is a crucial aspect that affects the quality of service in hospitals. High work pressure, complexity of medical cases, and communication challenges between teams are the main risk factors for psychological disorders among health workers. This study aims to design an integrated leadership and communication development model as a strategic effort to support the mental health of health workers at Jannah Hospital Serang. The approach used in this research is a qualitative method with a descriptive study design. Data were collected through in-depth interviews, participatory observation, and documentation studies involving medical personnel, hospital leaders, and support staff. Analyses were conducted using thematic analysis techniques to identify patterns, needs, and barriers in aspects of leadership and internal hospital communication. The results showed that inclusive and empathic leadership, as well as open and structured communication, contributed significantly to improving the psychological well-being of health workers. Based on these findings, an integrated communication-based leadership development model was formulated that includes transformative leadership training, a two-way communication system, and HR engagement. This model is expected to be a reference in strengthening the hospital's human resource management system oriented towards mental health, as well as improving the work effectiveness and satisfaction of health workers in a sustainable manner

Pengaruh Digital Marketing Dan Aksesibilitas Pelayanan Terhadap Kinerja Klinik Gigi Sultan Dental Care Mubaraq Juli Saputra; Dasrun Hidayat; Rinawati; Rian Andriani
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 7 No. 1 (2026): JANUARI
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v7i1.17284

Sultan Dental Care faces challenges in increasing visibility and attracting more patients through its newly implemented digital marketing strategy. With intense competition in the private clinic industry, an evaluation and optimization of digital marketing strategies, along with improved service accessibility, are necessary to enhance the clinic’s recognition and appeal to the public. This study aims to analyze the impact of digital marketing and accessibility on the performance of Sultan Dental Care Dental Clinic. The research employs a quantitative method, collecting data through questionnaires distributed to patients and clinic employees. The analysis results indicate that digital marketing does not significantly affect performance, whereas accessibility has a significant impact. This study provides insights for Sultan Dental Care Dental Clinic on the importance of improving accessibility to enhance employee performance. These findings can also be applied to other clinics to improve service quality for patients.

PENGARUH PSIKOLOGIS SOSIAL KONTEKSTUAL DAN DIGITAL TERHADAP IMPULSIVE BUYING PADA SHOPEE Annisa Nurhasanah; Dasrun Hidayat; R Oke Andikarya
Jurnal Sains Manajemen Vol. 7 No. 1 (2025): Jurnal Sains Manajemen
Publisher : LPPM Universitas Adhirajasa Reswara Sanjaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51977/59p0j105

Dalam era digital yang berkembang pesat, e-commerce menawarkan berbagai kemudahan yang dapat memicu pembelian tanpa perencanaan. Psikologis, yang mencakup faktor emosi, mood dan kepribadian dianggap berperan dalam impulsive buying. Selain itu, dimensi sosial melalui pengaruh teman, keluarga dan influencer mempengaruhi keputusan pembelian melalui norma sosial dan bukti sosial. Kontekstual termasuk penawaran waktu terbatas dan kondisi pribadi konsumen seperti stress atau bosan, berpotensi mendorong keputusan pembelian impulsif. Dimensi digital yang mencakup fitur personalisasi, notifikasi real-time dan desain antarmuka juga berkontribusi dalam impulsive buying melalui teknologi yang memudahkan proses belanja. Penelitian ini menggunakan metode kuantitatif dengan analisis regresi linier berganda. Sampel penelitian terdiri dari 85 responden. Hasil penelitian menunjukkan bahwa keempat variabel (psikologis, sosial, kontekstual, dan digital) secara signifikan mempengaruhi perilaku impulsive buying pada Shopee, dengan variabel kontekstual dan digital memiliki pengaruh terbesar. Penelitian ini memberikan implikasi praktis bagi pengembangan strategi pemasaran di e-commerce, khususnya dalam meningkatkan efektivitas promosi yang dapat merespon kecenderungan impulsif konsumen di era digital. Penelitian ini diharapkan dapat berkontribusi dalam literatur perilaku konsumen terkait impulsive buying serta membantu platform e-commerce dalam menyusun strategi yang dapat meningkatkan pengalaman berbelanja konsumen.

Pengaruh Gaya Komunikasi dan Pesan Komunikasi Dokter UGD Terhadap Kepuasan Pasien Pada Rumah Sakit Islam Siti Hajar Mataram Lalu Anugrah Nugraha; Dasrun Hidayat; Kahar Mulyani
Cerdika: Jurnal Ilmiah Indonesia Vol. 5 No. 6 (2025): Cerdika: Jurnal Ilmiah Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/cerdika.v5i6.2589

The research titled "The Influence of Communication Style and Communication Messages of Emergency Room Doctors on Patient Satisfaction at Siti Hajar Islamic Hospital Mataram" is based on numerous complaints regarding patient satisfaction with the communication style of doctors in the emergency room (ER). Communication between doctors and patients often triggers dissatisfaction, as expectations do not match the outcome. This study aims to analyze the influence of communication style and communication messages of ER doctors on patient satisfaction. The research method used is quantitative analytical with a cross-sectional approach. The research sample was taken based on accidental sampling. The findings of the study show a significant influence of the communication style of ER doctors on patient satisfaction, the communication messages of ER doctors on patient satisfaction, and collectively, both the communication style and communication messages of ER doctors on patient satisfaction, with a satisfaction percentage of 84.2%. The remaining 15.8% of patient satisfaction is influenced by other factors, such as short waiting times to receive medical services and the smoothness and speed of the medical service process experienced. The implications of this research explain that good communication by ER doctors has a positive impact on patient satisfaction at the hospital.

PENGARUH KOMPENSASI, KEDISIPLINAN, JENJANG KARIR, DENGAN MODERASI LINGKUNGAN KERJA TERHADAP PRODUKTIVITAS KARYAWAN RS MUHAMMADIYAH TUBAN Yenie Surveyanti; Dasrun Hidayat; Yani Restiani Widjaja
Journal of Economic, Bussines and Accounting (COSTING) Vol. 9 No. 1 (2026): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/nfaprp89

Employee productivity is a vital element for achieving optimal organizational performance, particularly in the healthcare sector, which demands excellent patient care. Muhammadiyah Tuban Hospital (RSMT) faces several productivity challenges, evident in ongoing complaints about the competence and behavior of healthcare workers, the ineffective implementation of incentive programs, and inadequate workloads. These internal challenges are reinforced by survey results indicating suboptimal employee job satisfaction and a Bed Occupancy Rate (BOR) of 2024 that remains below operational standards. Performance evaluations also reveal that a number of staff, both medical and non-medical, have not met expectations in key aspects such as satisfaction, loyalty, and work behavior. Previous research consistently demonstrates that compensation, discipline, career progression, and the work environment are important factors influencing performance. Compensation enhances motivation and retention; discipline reflects organizational ethics; career progression encourages work continuity; and the work environment supports task effectiveness. However, the specific influence of these four factors on staff productivity at RSMT has never been comprehensively studied. Therefore, this study aims to analyze the influence of compensation, discipline, career path, and work environment on employee productivity at RSMT. The analysis results show that the influence of these variables varies. Only discipline and career path significantly influence productivity. Meanwhile, recovery and work environment variables do not have a significant impact. These findings are expected to provide key input for hospital HR management policies to improve service quality, strengthen institutional performance, and balance ongoing technological developments.

IPPAR Model Pendekatan Content creator Dalam Mempertahankan Reputasi Di Media Snack Video Mega Mutia Maeskina; Dasrun Hidayat; Iris Fatia Maharani
Communicatus: Jurnal Ilmu komunikasi Vol. 5 No. 2. December (2021): Communicatus: Jurnal Ilmu Komunikasi
Publisher : Fakultas Dakwah dan Komunikasi UIN Sunan Gunung Djati Bandung Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/cjik.v5i2.14624

Maintaining views is a huge responsibility for content creators as it is related to reputation. A successful content creator always attempts to maintain views at minimum viral views. This study aims to investigate the communication behavior of content creators in designing content and how to keep views at a minimum viral view of 5,000 views on Snack Video. This study used an ethnographic study of public relations with the IPPAR analysis model (Insight, Strategic Program, Implementation Program, Action, and Reputation) with a qualitative approach. The results of this study show that 1. Content creators performed phases in designing content by analyzing a situation, building concepts, creating content, and evaluating content in communication behavior, 2. Content creators acted consistently, have genuine ideas, followed viral content, and interacted with the audience in maintaining views. In designing content and maintaining views is related to the reputation and selling value of content creators, so the impact obtained by content creators is support through followers, messages, likes, views, shares, fanbase, and comments from the audience.

Co-Authors A Rohendi A Rohendi A. Rohendi Acep Rohendi Achmad Wildan Kurniawan Achmad Wildan Kurniawan, Achmad Wildan Afifah Nurul Mardhiyah Agia Dwi Vici Utami Agueda Da Conceicao Agung Prasetya Agung, Wiseto Prasetyo Ahmad Jaenal Mustopa Jaenal Mustopa Aisya Sucy Nabila Alam, Hikmatul Alila Pramiyanti Aliya Azrifatin, Anis Alvi Fitrianti Alya Rahma Zahrani Andikarya, Oke Andikarya, R. Oke Anisa Nurul Hasanah Anisti, Anisti Annisa Luthfah Shafira Annisa Nurhasanah Arif Nur Hidayanto Arif Rachman Arif Rachman Arzaq Fikrian Zahrawan Astuti, Gita Atie Rachmiatie Aulia, Ellena Fitri Axel Ivander Ayu Wulandari Bagenda, Wahyuddin Bambang Sugiyarto Baruna Tyaswara Baskoro, Lahandi Bayu Rizky Ramadhani Beatrik Yunike Yulanda Sroyer Berliani, Ajeng Novia Birowo, Anandito Budi Santoso Budi Santoso Cecilia Putri Christa Citta, Givania Diwiya Darajat Wibawa Deri Hanafy D Dessy Maya Kartika Eka Putri Destien Mistavakia Sirait Dian Aprianita Diana Soesilo, Diana Diaz Alifarizki Zuvarcan Dinda Rizkyana Diny Fitriawati, Diny Dudi Rustandi Dwi Budi Santoso Dyah Putri Ayuningtyas Eli Susana, Eli Ellena Fitri Aulia Elsa Yuniarti Endang Komara Engkus Kuswarno Erliany Syaodih Erliany Syaodih Fadilah, Alya Najla Fatmah Hulaibi Febry Ramadanu Feliza Zubair Feliza Zubair Femi Oktaviani Ferdinandus Ngare Firda Diah Utami Freddy Yusanto Gartika Rahmasari Gartika Rahmasari, Gartika Gita Melati Gusdianto, Adi Gustini, Leili Kurnia Halita, Yessi Okta Hamdani, Neng Heni Rachmawati Handayani , Nining Handayani, Ni Luh Handhika Perdhana Putra Hanny Hafiar Harikatang, Agung Damai Haslina Halim Haura Hermawanti Hendrawan, Heri Henhen Siti Rugoyah Hidayat, Sarah Nursa'diah I Made, Dwi Saputra Ida Ayu Galih Pertiwi Ign Wiseto P Agung Indria Angga Dianita ingrid susanti Irsan Mubarak Ismail, Muhammad Iswanto Iswanto Jayawijaya, Firman Julia Nur Andina Kahar Mulyani Kahar Mulyani Kahar Mulyani Kahar Mulyani Kamarani, Dinar Dina Karamani, Dinar Dina Karina Widia Sari Supriatna Karlina Nadya Kharmi Juni Yanti Koleangan, Peter Joshua Alexander Kusharini, Omitta Yuliastuti Lalu Anugrah Nugraha Lazuardy, Muhammad Azhary Lee, Yoseph Lena Lena Lestari, Yuniati Lyndon, Novel Lyndon, Novel Anak Maeskina, Mega Mutia Maharani Siregar Maharani, Iris Fatia Mahardiansyah Suhadi Mahardiansyah Suhadi Manik, Siti Lolo Sundari Maya Retnasari Maya Retnasary Maylanny Christin Mega Mutia Maeskina Mega Mutia Maeskina Mega Puspa Dias Merri Indriana Merri Indriana Mochamad Sukrisno Mardiyanto Mohamad Audy Novaldi Mubaraq Juli Saputra Mudzammil Fikri Haqani Muhammad Raji Alfathian Muhammad Rofi Jamil Mujianto, Haryadi Mulyana Syarip Panjia Mulyani, Kahar Nabila Damayani Marzaman Nadia Agustina Rahayu Nano Isdiyanto Naya, Pramedistiyani N Ain Neng Yayu Nining Handayani Nining Handayani Noer Rizky Helga Widowati Noer Rizky Helga Widowati Noeraida Noeraida Nofha Rina Nopita Dewi Nova Yasita Novian Agung Pratama Novianti Eka Kartika Nur Afifa, Vanessa Aura Nur'aeni Tarmidzi Nur'aeni, Nur'aeni Nur, Risti Nur’Aeni, Nur’Aeni Pasha Muhpriaji Pipit Fitriani Poppy Yuniawati Primaditya, Intan Nararia Purwadhi Purwadhi Purwadhi Purwadhi Purwadhi Purwadhi R Oke Andikarya R. Oke Andikarya Rahmani, Tazkia Falah Rahmat Hidayat Raihan Robiansyah Rangga Alfara Raudya Putri Damayanti Rena Delianti Reza Rizkina Taufik Rhenald Fahmi Andhika Rian Andriani Rico Kurnia Yudhaswara Rinawati Rinidji, Alif Putra Robert Robert Rohendi, A Rubini, Rizki Adriansyah S Nurul Fatonah Salinda, Rheihan Atridya Saputra, Yakobus Angga Ricardo Saputri, Almauri Satia Rahmawati, Lusi Seli Dela Sufiati Sigourney Ruth Bunga Tanuwijaya Simamora, Harmoni Sobia Shahzad Sri Dewi Setiawati Suci Nujiana Sudiryo Sudiryo Sudiryo Sudiryo, Sudiryo Suherman, Suherman Sukajie, Bambang Sukatno Krisbianto Sukatno Krisbianto Sukma Sahadewa Sukma, Firandicha Prawira Sukmawati, Nisrina Sulistyowati, Yekti Surman, Surman Susanto, Dede Himawan Dwi Suyono, Seso Sulijaya Syafiqoh, Salwa Syarifuddin , Didin Syifarina Mutiara Oktaviani Tabitha Hemastuti Tara, Elena Silvia Tita Melia Milyane Titin Suhartini Titin Suhartini Trisnaryan Pratama, Fahri Ummah, Syadathul Utomo, Muhammad Aditya Vebrianti, Seni Veranita, Mira Vica Claudia Budiono Viky Ferdiansyah Yani Restiani Yani Restiani Widjaya Yani Restiani Widjaya Yaser Mubarok Yen Efawati Yenie Surveyanti Yolanda Maulydia Yuliana Maknolia Yuniati Lestari Zainur Rosidah Zikri Fachrul Nurhadi, Zikri Fachrul Zulfa Nurul Fath

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