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Dasrun Hidayat

Universitas Adhirajasa Reswara Sanjaya

Author-ID : 2646259

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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User-Generated Content and Cultural Public Relations Approach to the Virtual Branding of Lombok Tourism Nur'aeni Tarmidzi; Dasrun Hidayat; Zikri Fachrul Nurhadi; Reza Rizkina Taufik
Jurnal Komunikasi Vol. 16 No. 1 (2024): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v16i1.26365

Information about tourist attractions is the right of tourists protected by tourism laws and consumer protection. One approach used to fulfill consumer information is through User Generated Content (UGC). This approach serves as virtual branding activities to promote tourist attractions. The content presented must be able to attract visitors' interest. Therefore, there needs to be an effort by tourism managers to provide facilities and tourism infrastructure to ensure visitor comfort. The experiences of tourists will become content published on social media or applications used in User Generated Content (UGC) activities. The purpose of this research is to analyze the motives behind visitors' communal experiences and to analyze the challenges faced by tourism managers in dealing with User Generated Content (UGC) activities. This study uses a qualitative method with a phenomenological approach. The results obtained indicate that the main motive consciously and collectively built for UGC is to share useful information about tourist attractions through citizen journalism activities. Other results show that the challenges faced by tourism managers in dealing with UGC activities include enhancing facilities, improving tourism accessibility, and increasing cooperation to generate more UGC content by actively involving the community through local activities. One successful example of cooperation is through empowering local residents in the traditional weaving handicraft activities typical of Lombok, which are part of the Micro, Small, and Medium Enterprises (MSMEs).

Pengaruh Penerapan GHRM, Green Inovation dan Green Transformational Leadership terhadap Environmental Performance Pipit Fitriani; Dasrun Hidayat; Mochamad Sukrisno Mardiyanto
Jurnal Sains Manajemen Vol. 8 No. 1 (2026): Jurnal Sains Manajemen
Publisher : LPPM Universitas Adhirajasa Reswara Sanjaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51977/78986q93

Penelitian ini bertujuan untuk menganalisis pengaruh Green Human Resources Management, Green Innovation, dan Green Transformational Leadership terhadap Environmental Performance. Tujuan spesifik dari penelitian iniadalah untuk mengidentifikasi sejauh mana masing-masing variabel memengaruhi kinerja lingkungan secara parsial maupun simultan, serta mengevaluasi sinergi ketiga variabel dalam meningkatkan efisiensi penggunaan sumber daya, pengurangan limbah, dan pengelolaan emisi bahan kimia. Permasalahan penelitian ini didasarkan pada rendahnya skor Environmental Performance Index (EPI) Indonesia yang mencerminkan tantangan dalam pengelolaan lingkungan. Penelitian ini menggunakan pendekatan kuantitatif dengan menyebarkan kuesioner kepada 80 responden yang merupakan karyawan perusahaan. Hasil penelitian menunjukkan bahwa Green Human Resources Management, Green Innovation, dan Green Transformational Leadership masing-masing memiliki pengaruh dan signifikan terhadap Environmental Performance, baik secara parsial maupun simultan. Penerapan Green Human Resources Management meningkatkan kesadaran lingkungan karyawan, Green Innovation berkontribusi pada efisiensi proses produksi, dan Green Transformational Leadership memotivasi karyawan untuk terlibat dalam praktik ramah lingkungan. Secara keseluruhan, ketiga variabel tersebut memberikan kontribusi yang signifikan dalam meningkatkan kinerja lingkungan perusahaan melalui pengurangan limbah, efisiensi penggunaan energi, dan pengelolaan emisi bahan kimia. Penelitian ini menyimpulkan bahwa sinergi antara Green Human Resources Management, Green Innovation, dan Green Transformational Leadership menjadi strategi penting untuk menghadapi tantangan lingkungan dan meningkatkan daya saing perusahaan di industri tekstil.

Strategi Pemanfaatan Bonus Demografi sebagai Upaya Meningkatkan Pendapatan RSU Pratama Warmare Beatrik Yunike Yulanda Sroyer; Dasrun Hidayat; Yani Restiani Widjaja
AJAD : Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 3 (2025): DECEMBER 2025
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ajad.v5i3.610

This study outlines the strategies for demographic bonus management to increase revenue at RSU Pratama Warmare of Manokwari Regency. The demographic bonus, which is marked by a predominance of the productive-age population, becomes a strategic opportunity when it is managed through adaptive healthcare services. However, high morbidity and unemployment rates among the productive-age group in Manokwari create significant challenges to hospital revenue. This study used a qualitative approach with informants from hospital management, medical staff, and patients. The results indicated that the hospital has carried out several strategies: healthcare services according to age groups, digitalization, strengthened external partnerships, and health education programs. Although patient visits and service efficiency have increased, problems still exist—limited human resources and infrastructure as well as low public health awareness among the population. The study recommends that strategic management of the demographic bonus can improve hospital revenue through cross-sectoral policy support and strengthened internal capacity.

Medical Equipment Procurement Strategy Based on ASPAK Application at MABA District General Hospital, East Halmahera Regency Seli Dela Sufiati; Dasrun Hidayat; Ign Wiseto P Agung
International Journal of Marketing & Human Resource Research Vol. 7 No. 1 (2026): International Journal of Marketing and Human Resource Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar

Medical equipment procurement constitutes a strategic element in improving service quality, yet its implementation at MABA District General Hospital in East Halmahera Regency still confronts substantial structural and technical challenges. This study analyzes medical equipment procurement strategy based on the ASPAK (Application of Facilities, Infrastructure, and Medical Equipment) system across five focal areas: input components, data availability and accessibility in planning, procurement process implementation, training processes related to equipment utilization, and output effectiveness. Employing descriptive qualitative methodology through in-depth interviews with 15 key informants, observations, focus group discussions, and document analysis, the study reveals critical deficiencies: at the input level, absence of comprehensive Standard Operating Procedures for needs assessment, limited Human Resources capacity, and inadequate supporting infrastructure including unstable internet connectivity and insufficient room readiness crucial for ASPAK operations; at the process level, planning not fully based on ASPAK-driven gap analysis resulting in inaccurate prioritization and mismatches between equipment specifications and clinical needs, with acceptance procedures encountering technical verification barriers; at the output level, suboptimal utilization of procured devices due to unprepared facilities, uneven operator competency, and absence of structured post-procurement monitoring and evaluation mechanisms. Synthesis of findings demonstrates that ASPAK effectiveness depends critically on strengthening internal regulations, enhancing human resource capacity, ensuring infrastructural readiness, and implementing systematic monitoring-evaluation frameworks to optimize medical equipment procurement in island region hospitals.

The Influence of Instagram on Patient Visits Through Brand Awareness as a Mediating Variable: An Explanatory Sequential Mixed Method Study at Aqidah Hospital, Tangerang City Vica Claudia Budiono; Dasrun Hidayat; Ign Wiseto P Agung
International Journal of Marketing & Human Resource Research Vol. 7 No. 1 (2026): International Journal of Marketing and Human Resource Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v7i1.3369

Instagram has emerged as a crucial communication platform for hospitals to disseminate information and build community engagement. This study analyzes the influence of Instagram on patient visits, with brand awareness serving as a mediating variable at Aqidah Hospital in Tangerang City. The research employed a mixed methods approach with an explanatory sequential design. The quantitative phase involved 70 respondents, while the qualitative phase consisted of six informants engaged in social media management and hospital services. Results reveal that Instagram significantly influences brand awareness (p < 0.001) with R² = 0.750, indicating that 75% of brand awareness variance is explained by Instagram usage. Instagram also demonstrates a significant direct effect on patient visits (p < 0.001). Brand awareness significantly affects patient visits and mediates the relationship between Instagram and patient visits with an indirect effect of 0.319 (95% CI [0.177-0.493]). Qualitative findings reinforce quantitative results, indicating that Aqidah Hospital's Instagram content including health education, service information, facility visuals, and consistent branding enhances public recognition and encourages visiting intentions. This study underscores that Instagram functions not only as a promotional tool but also plays a pivotal role in shaping brand awareness, ultimately contributing to increased patient visits at Aqidah Hospital.

Pembangunan RS Putra Medika Bekasi: Analisis TOWS dengan Pendekatan Mixed Methods Eksploratif Mulyana Syarip Panjia; Poppy Yuniawati; Yuniati Lestari; Dasrun Hidayat
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 6 No. 2 (2025): JULI
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v6i2.14048

ospital expansion is driven by demand for health services due to the uneven health facilities in Bekasi Regency. This study aims to analyse the development strategy of Putra Medika Hospital using TOWS Analysis and Exploratory Mixed Methods. This research method is mixed. The qualitative phase began with in-depth interviews with the management of the Putra Medika Group Clinic to identify strengths, weaknesses, opportunities and threats. This qualitative data became the foundation for formulating the TOWS matrix. Then, the quantitative phase in the form of a survey was conducted on prospective patients and stakeholders, validating the qualitative findings and measuring market preferences. The qualitative participants were 22 people while the quantitative sample was 40 people. The results of the TOWS analysis show that Putra Medika has internal strengths to capitalise on market opportunities, but also needs to overcome weaknesses and manage competitor threats. In conclusion, Putra Medika Clinic management must integrate the findings of internal and external factors to produce concrete strategic recommendations for hospital development. These include optimisation of superior services, effective marketing strategies, and risk mitigation. The implications of this research offer practical guidance for Putra Medika's management so that expansion in Bekasi can be carried out in a sustainable and competitive manner.

Pengaruh Model Komunikasi Terapeutik dan Kompetensi Tenaga Kesehatan Terhadap Kenyamanan Pasien di Klinik Pratama St. Martin De Porres Ende Agueda Da Conceicao; Dasrun Hidayat; Yani Restiani Widjaja
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 6 No. 2 (2025): JULI
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v6i2.14346

This study aims to analyze the influence of therapeutic communication and health worker competence on patient comfort at the St. Martin de Porres Primary Clinic. Patient comfort is seen as an indicator of the quality of primary health care services that include physical, emotional, social, and psychological dimensions. Method The type of mixed method research used in this study is the Explanatory Sequential Design, starting with quantitative research used through a survey of 100 respondents with complementary qualitative data from interviews with eight informants. The results of the partial regression test showed that therapeutic communication had a significant effect on patient comfort, while health worker competence did not show a significant effect. However, simultaneously both variables had a significant effect with a contribution of 9%. Qualitative findings support the importance of empathetic communication and professionalism in creating comfort. This study recommends the development of more valid instruments and exploration of intermediary variables such as trust and perception of facilities, with a mixed-method approach or Structural Equation Modeling (SEM) for more comprehensive analysis in the future.

Model Penguatan Kesehatan Mental Tenaga Kesehatan Berbasis Kepemimpinan Inklusif dan Komunikasi Terpadu Nano Isdiyanto; Dasrun Hidayat; Mira Veranita
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 7 No. 1 (2026): JANUARI
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v7i1.16549

The mental health of health workers is a crucial aspect that affects the quality of service in hospitals. High work pressure, complexity of medical cases, and communication challenges between teams are the main risk factors for psychological disorders among health workers. This study aims to design an integrated leadership and communication development model as a strategic effort to support the mental health of health workers at Jannah Hospital Serang. The approach used in this research is a qualitative method with a descriptive study design. Data were collected through in-depth interviews, participatory observation, and documentation studies involving medical personnel, hospital leaders, and support staff. Analyses were conducted using thematic analysis techniques to identify patterns, needs, and barriers in aspects of leadership and internal hospital communication. The results showed that inclusive and empathic leadership, as well as open and structured communication, contributed significantly to improving the psychological well-being of health workers. Based on these findings, an integrated communication-based leadership development model was formulated that includes transformative leadership training, a two-way communication system, and HR engagement. This model is expected to be a reference in strengthening the hospital's human resource management system oriented towards mental health, as well as improving the work effectiveness and satisfaction of health workers in a sustainable manner

Pengaruh Digital Marketing Dan Aksesibilitas Pelayanan Terhadap Kinerja Klinik Gigi Sultan Dental Care Mubaraq Juli Saputra; Dasrun Hidayat; Rinawati; Rian Andriani
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 7 No. 1 (2026): JANUARI
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v7i1.17284

Sultan Dental Care faces challenges in increasing visibility and attracting more patients through its newly implemented digital marketing strategy. With intense competition in the private clinic industry, an evaluation and optimization of digital marketing strategies, along with improved service accessibility, are necessary to enhance the clinic’s recognition and appeal to the public. This study aims to analyze the impact of digital marketing and accessibility on the performance of Sultan Dental Care Dental Clinic. The research employs a quantitative method, collecting data through questionnaires distributed to patients and clinic employees. The analysis results indicate that digital marketing does not significantly affect performance, whereas accessibility has a significant impact. This study provides insights for Sultan Dental Care Dental Clinic on the importance of improving accessibility to enhance employee performance. These findings can also be applied to other clinics to improve service quality for patients.

PENGARUH PSIKOLOGIS SOSIAL KONTEKSTUAL DAN DIGITAL TERHADAP IMPULSIVE BUYING PADA SHOPEE Annisa Nurhasanah; Dasrun Hidayat; R Oke Andikarya
Jurnal Sains Manajemen Vol. 7 No. 1 (2025): Jurnal Sains Manajemen
Publisher : LPPM Universitas Adhirajasa Reswara Sanjaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51977/59p0j105

Dalam era digital yang berkembang pesat, e-commerce menawarkan berbagai kemudahan yang dapat memicu pembelian tanpa perencanaan. Psikologis, yang mencakup faktor emosi, mood dan kepribadian dianggap berperan dalam impulsive buying. Selain itu, dimensi sosial melalui pengaruh teman, keluarga dan influencer mempengaruhi keputusan pembelian melalui norma sosial dan bukti sosial. Kontekstual termasuk penawaran waktu terbatas dan kondisi pribadi konsumen seperti stress atau bosan, berpotensi mendorong keputusan pembelian impulsif. Dimensi digital yang mencakup fitur personalisasi, notifikasi real-time dan desain antarmuka juga berkontribusi dalam impulsive buying melalui teknologi yang memudahkan proses belanja. Penelitian ini menggunakan metode kuantitatif dengan analisis regresi linier berganda. Sampel penelitian terdiri dari 85 responden. Hasil penelitian menunjukkan bahwa keempat variabel (psikologis, sosial, kontekstual, dan digital) secara signifikan mempengaruhi perilaku impulsive buying pada Shopee, dengan variabel kontekstual dan digital memiliki pengaruh terbesar. Penelitian ini memberikan implikasi praktis bagi pengembangan strategi pemasaran di e-commerce, khususnya dalam meningkatkan efektivitas promosi yang dapat merespon kecenderungan impulsif konsumen di era digital. Penelitian ini diharapkan dapat berkontribusi dalam literatur perilaku konsumen terkait impulsive buying serta membantu platform e-commerce dalam menyusun strategi yang dapat meningkatkan pengalaman berbelanja konsumen.

Co-Authors A Rohendi A Rohendi Acep Rohendi Achmad Wildan Kurniawan Achmad Wildan Kurniawan, Achmad Wildan Afifah Nurul Mardhiyah Agia Dwi Vici Utami Agueda Da Conceicao Agung Prasetya Agung, Wiseto Prasetyo Ahmad Jaenal Mustopa Jaenal Mustopa Aisya Sucy Nabila Alam, Hikmatul Alila Pramiyanti Aliya Azrifatin, Anis Alvi Fitrianti Alya Rahma Zahrani Andikarya, Oke Andikarya, R. Oke Anisa Nurul Hasanah Anisti, Anisti Annisa Nurhasanah Arif Nur Hidayanto Arif Rachman Arif Rachman Astuti, Gita Atie Rachmiatie Aulia, Ellena Fitri Ayu Wulandari Bagenda, Wahyuddin Bambang Sugiyarto Baruna Tyaswara Baskoro, Lahandi Bayu Rizky Ramadhani Beatrik Yunike Yulanda Sroyer Berliani, Ajeng Novia Birowo, Anandito Budi Santoso Cecilia Putri Christa Citta, Givania Diwiya Darajat Wibawa Deri Hanafy D Dessy Maya Kartika Eka Putri Destien Mistavakia Sirait Dian Aprianita Diana Soesilo, Diana Diaz Alifarizki Zuvarcan Dinda Rizkyana Diny Fitriawati, Diny Dwi Budi Santoso Dyah Putri Ayuningtyas Eli Susana, Eli Ellena Fitri Aulia Elsa Yuniarti Endang Komara Engkus Kuswarno Erliany Syaodih Erliany Syaodih Fadilah, Alya Najla Febry Ramadanu Feliza Zubair Feliza Zubair Femi Oktaviani Ferdinandus Ngare Firda Diah Utami Freddy Yusanto Gartika Rahmasari Gartika Rahmasari, Gartika Gita Melati Gusdianto, Adi Gustini, Leili Kurnia Halita, Yessi Okta Hamdani, Neng Heni Rachmawati Handayani , Nining Handayani, Ni Luh Handhika Perdhana Putra Hanny Hafiar Harikatang, Agung Damai Haslina Halim Haura Hermawanti Hendrawan, Heri Henhen Siti Rugoyah Hidayat, Sarah Nursa'diah I Made, Dwi Saputra Ida Ayu Galih Pertiwi Ign Wiseto P Agung Indria Angga Dianita ingrid susanti Irsan Mubarak Ismail, Muhammad Iswanto Iswanto Jayawijaya, Firman Kahar Mulyani Kahar Mulyani Kamarani, Dinar Dina Karamani, Dinar Dina Karlina Nadya Kharmi Juni Yanti Koleangan, Peter Joshua Alexander Kusharini, Omitta Yuliastuti Lalu Anugrah Nugraha Lazuardy, Muhammad Azhary Lee, Yoseph Lena Lena Lestari, Yuniati Lyndon, Novel Lyndon, Novel Anak Maeskina, Mega Mutia Maharani Siregar Maharani, Iris Fatia Mahardiansyah Suhadi Mahardiansyah Suhadi Manik, Siti Lolo Sundari Maya Retnasari Maya Retnasary Maylanny Christin Mega Mutia Maeskina Merri Indriana Merri Indriana Mochamad Sukrisno Mardiyanto Mubaraq Juli Saputra Mudzammil Fikri Haqani Muhammad Raji Alfathian Muhammad Rofi Jamil Mujianto, Haryadi Mulyana Syarip Panjia Mulyani, Kahar Nabila Damayani Marzaman Nadia Agustina Rahayu Nano Isdiyanto Naya, Pramedistiyani N Ain Neng Yayu Nining Handayani Nining Handayani Noer Rizky Helga Widowati Noer Rizky Helga Widowati Noeraida Noeraida Nofha Rina Nopita Dewi Nova Yasita Novian Agung Pratama Novianti Eka Kartika Nur Afifa, Vanessa Aura Nur'aeni Tarmidzi Nur'aeni, Nur'aeni Nur, Risti Nur’Aeni, Nur’Aeni Pipit Fitriani Poppy Yuniawati Primaditya, Intan Nararia Purwadhi Purwadhi Purwadhi Purwadhi R Oke Andikarya R. Oke Andikarya Rahmani, Tazkia Falah Rahmat Hidayat Raihan Robiansyah Rangga Alfara Raudya Putri Damayanti Rena Delianti Reza Rizkina Taufik Rhenald Fahmi Andhika Rian Andriani Rinawati Rinidji, Alif Putra Robert Robert Rohendi, A Rubini, Rizki Adriansyah S Nurul Fatonah Saputra, Yakobus Angga Ricardo Saputri, Almauri Satia Rahmawati, Lusi Seli Dela Sufiati Sigourney Ruth Bunga Tanuwijaya Simamora, Harmoni Sobia Shahzad Sri Dewi Setiawati Suci Nujiana Sudiryo Sudiryo, Sudiryo Suherman, Suherman Sukajie, Bambang Sukatno Krisbianto Sukatno Krisbianto Sukma Sahadewa Sukma, Firandicha Prawira Sukmawati, Nisrina Sulistyowati, Yekti Surman, Surman Susanto, Dede Himawan Dwi Suyono, Seso Sulijaya Syafiqoh, Salwa Syarifuddin , Didin Syifarina Mutiara Oktaviani Tabitha Hemastuti Tara, Elena Silvia Titin Suhartini Titin Suhartini Trisnaryan Pratama, Fahri Ummah, Syadathul Utomo, Muhammad Aditya Vebrianti, Seni Veranita, Mira Vica Claudia Budiono Viky Ferdiansyah Yani Restiani Yani Restiani Widjaja Yani Restiani Widjaja, Yani Restiani Yani Restiani Widjaya Yaser Mubarok Yen Efawati Yenie Surveyanti Yuniati Lestari Zikri Fachrul Nurhadi, Zikri Fachrul Zulfa Nurul Fath

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