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Penerapan Digital Marketing Sebagai Strategi Pemasaran Untuk Meningkatkan Penjualan Pada UMKM Kripik Pisang Harini, Sri; Anwar, Saeful; Mulyadi, Musa; Nurohmah, Siti; Putra Mahendra, Resa Dwi; Aulia, Salsa
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 4 (2025): Edisi Oktober - Desember
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v6i4.7302

Abstract

Penerapan pemasaran digital pada UMKM keripik pisang tidak hanya mengikuti perkembangan teknologi, tetapi juga berfungsi sebagai strategi untuk meningkatkan daya saing, memperluas pasar, dan membangun kesadaran merek. Tujuan penelitian ini adalah untuk mendukung pengembangan UMKM melalui inovasi kemasan, pemanfaatan media digital, dan peningkatan keterampilan pemilik dan karyawan dalam strategi pemasaran modern. Metode yang di gunakan adalah deskriptif kualitatif melalui studi literatur, wawancara, dan kuesioner. Hasil penelitian menunjukkan adanya peningkatan keterampilan pemilik dan karyawan dalam mengelola media digital dan peningkatan penjualan dari rata-rata 40–50 kg menjadi 65–75 kg per bulan. Hal ini membuktikan bahwa digital marketing dapat memperlebar jangkauan pasar dan meningkatkan penjualan UMKM keripik pisang.
INSTITUTIONAL CAPACITY DEVELOPMENT OF TOURISM VILLAGE IN SUKABUMI DISTRICT Julaeha, Siti; Rahmawati, Rita; Harini, Sri
Administratie: Jurnal Administrasi Publik Vol. 3 No. 2 (2021): Administratie: Jurnal Administrasi Publik
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research is motivated by the potential for the development of tourist villages in Sukabumi Regency, which has not been fully maximized due to the limited role of social and cultural aspects within the community, as well as the institutional government model for managing the existing tourist destinations in Sukabumi Regency. This study aims to identify the institutional factors that either support or hinder the development of tourist villages in Sukabumi Regency. Employing a descriptive method and a qualitative approach, this research utilizes literature studies related to tourist villages, local wisdom, tourism development, and institutional capacity strengthening. The findings reveal that there are institutional factors that support the development of tourist villages. Several influencing factors include information technology, human resources, and collaboration among various stakeholders in tourism development. The recommendations from this study underscore the need to bolster the institutional capacity of tourist villages by enhancing structures with a focus on Information Technology, expanding and training human resources to cultivate skilled and innovative individuals, and progressively and intensively fostering collaborations with diverse entities, including Entrepreneurs, Academics, Media, Civil Society Organizations/Communities, and the general public.
Co-Authors A. Ghanaim Fasya Abdul Hakim Acai Sudirman Adli, Khairul Nur Adzqiya, M. Khair Afif, M Nur Afridzal, Dydan Agus Miftakus Surur, Agus Miftakus Agustian, Muhammad Rianto Ahmad Hanapi Airahmawati, Airahmawati Akyunul Jannah Alnopri, Engkas Amalia, Dita Amallia, Yollanda Dwi Amri, Fahrizal Ananda, Fahira Trie Andi Tenri Ampa Andika, Yunilis Andiza, Zhahra Yasmin Latiefa Angga Dwi Mulyanto Anhar, M. Apendi Arsyad Aqsari, Hasri Wiji Ariarta, Aliffany Pualam Ashari, IM Asnawi, Muhammad Hasan Atriyon Julzarika Aulia Putri Aulia, Salsa Ayu, Aulia Puspa Bambang Trisakti Bambang Widjanarko Otok Boedi Tjahjono Burhan Rizky Pratama, Burhan Chulafak, Galdita Aruba Cindy Cahyaning Astuti Damayanti, Silviana Darwin Lie Dede Dirgahayu Desi Desi, Desi Dharma, Edy Diah Pranitasari Dina Yuanita Distriyati, Witri Dwi Gemina Dwi Suheriyanto Efendi Efendi Elly Susanti Endang Silaningsih Eny Yulianti, Eny Erni Yuningsih Erny Amriani Asmin Ety Parwati Fachrul Kurniawan Fachrur Rozi Fadila, Siti Nur Farhani, Aulia Nurul Fathurrahman Fathurrahman Fatin Dzahabiy, Amirah Salsabila Syahirah Fauziah, Siti Rosmalia Gunawan, Rachmat Hadawiah, Nisa Siti Al Hadi, Silviana Marwa Hairur Rahman Hariyadi, Mokhammad Amin Hariyanto, Dikky Cahyo Hasanah, Putri Aprilia Hendra Saputra Hermastuti, Pristina Hidayati, Suci Hilda Fahlena Hilmi, Rindu Aulia Razika Hodailma, Ara Ilmi, Rifqy Rosdiyah Imam Sujarwo Indah Tri Susilowati ISMARTAYA Ismartaya Ismartaya, Ismartaya Ita Carolita, Ita Jalu Tejo Nugroho, Jalu Tejo Jannah, Akyunnul Johannes Manalu, Johannes Juhari Juhari, Juhari Juniardi Nur Fadila Kartikasari, Nova Kartini, Tini Kristiara Kurhardono, Dony Kusminariah, Kusminariah Kusnita, Kusnita Kusumaningrum, Indah Ayu Lailaturrosidah, Azah Latif, Muhammad Sabri Lestari, Diyah Lilik Miftahul Khoiroh Mahmuda Mahmuda, Mahmuda Makkulau Makkulau Maria Magdalena Marto Silalahi Maulana, Lucky Hikmat Mohamed, Hasnah Binti Mohammad Muslih Mokhamad Amin Hariyadi Mu'in, Mohammad Lutfi Alil Muhamad Risqi Pajar Pratama Muhammad Andryan Wahyu Saputra Muhammad Sjahid Akbar MULYADI Mulyadi, Musa Munah, Nailul Mustaghfiroh, Yuliana Nur Muzdalifah, Gina N, Neng Nanda Natalia, Silvia Natasya, Rafika Nico Irawan Ningsih, Kartina Fitria Noviana Dewi Nugroho, Hendra Wahyu Nur Fadila, Juniardi Nur Laili Arofah, Nur Laili Nurasiah, Siti Hanifah Nurohmah, Siti Oktaviani, Anelia Tri Palahudin, Palahudin Pannangngareng Makkulau, Andi Tenri Parsa, Made Pebriani, Shipa Pratama, Burhana Rizky Pratama, Chandra Putra Pujilestari, Sri Putera, Reza Inderadi Putra Mahendra, Resa Dwi Rahmawati, Imel Ramadhani, Agung Putra Ramitha, Ranidya Randi, Muhammad Ratih Dewanti -Hariyadi Ririen Kusumawati Rita Rahmawati Rukmana, Yusuf Maulana Saadah, Azrina Hilmi Saeful Anwar, Saeful Said, Meldasari Salsabila , Lesya Adinda Samsuri Samsuri Sapitri, Regita Nur Sari, Vanny Wulan Sayidah Sulma, Sayidah Setiawan, Nendi Saepudin Setiyono, Andreas Shintya, Dini Sidiq , Muhammad Hilman Simatupang, Sudung Siti Julaeha, Siti Siti Khanifah, Siti Siti Saodah, Enung Sri Suryani Prasetyowati Sudarijati Sudarijati Suhadha, Argo Suharyanto Supiarmo, M. Gunawan Suwarsono Suwarsono Sya'baniah, Nispiyani Sya'banniah , Nispi Yani Syabani’ah, Nispi Yani Tarranita Kusumadewi Tatik Kartika, Tatik Titiek Tjahja Andari Totok Chamidy Tri Harningsih, Tri Turmudi Umi Narimawati Wahyuningtias, Rizka Warcito Wibawa, Gusti N.A. Widhiyastuti , Endang Yani, Nispi Yulianingsih Yulianingsih, Yulianingsih Zahra, Keyla Alya Zakaria, Nadisah