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Faktor yang Mempengaruhi Keputusan Pembelian Ayam Kremes Di Kabupaten Jember: Factors that Influence the Decision to Purchase Kremes Chicken in Jember Regency Kurniawati, Dewi; Dhamayanthi, Wenny; Nurfebriana, Rista Eka
Jurnal Ilmiah Inovasi Vol 24 No 3 (2024): Desember
Publisher : Politeknik Negeri Jember

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Abstract

Seiring dengan berkembangnya zaman banyak dijumpai rumah makan yang menyediakan menuserupa seperti olahan daging ayam, sehingga persaingan bisnis semakin meningkat. Salah saturumah makan yang menjual ayam sebagai menu utamanya adalah Ayam Kremes Cak Iwan Jember.Penelitian ini dilakukan dengan tujuan untuk menguji dan menganalisis pengaruh marketing mixterhadap keputusan pembelian konsumen pada Ayam Kremes Cak Iwan Jember. Populasi dalampenelitian ini adalah konsumen yang melakukan pembelian Ayam Kremes Cak Iwan KabupatenJember dengan pengambilan sampel sebanyak 70 responden. Alat analisis yang digunakan adalahanalisis regresi linier berganda dengan bantuan SPSS 21.00 for Windows. Hasil dari penelitian inidapat disimpulkan bahwa variabel produk, harga, lokasi dan promosi secara serempak atau bersama-sama berpengaruh secara signifikan terhadap keputusan pembelian produk Ayam Kremes Cak IwanJember. Secara parsial hasil penelitian ini dapat disimpulkan bahwa variabel harga, dan lokasisecara parsial berpengaruh tidak signifikan terhadap keputusan pembelian, sedangkan produk danpromosi secara parsial berpengaruh signifikan terhadap keputusan pembelian. Berdasarkan analisisproduk merupakan variabel yang berpengaruh dominan terhadap keputusan pembelian produkAyam Kremes Cak Iwan Kabupaten Jember.
Rancang Bangun Model Sistem Rantai Pasok Agroindustri Limbah Cerutu yang Berkelanjutan Pada CV Dwipa Nusantara Tobacco Jember Wahyono, Nanang Dwi; Kurniawati, Dewi; Harkat, Avisenna; Edwinsyah Yanuan Putra, Mohammad; Eka Ardhi Pratama, Fredy; Wahyu Winadi Atmajaya, Aditya
Jurnal Ilmiah Inovasi Vol 24 No 3 (2024): Desember
Publisher : Politeknik Negeri Jember

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Abstract

This research develops a sustainable supply chain system model for the cigar waste agroindustry at CV Dwipa Nusantara Tobacco, Jember, using the Interpretative Structural Modelling (ISM) approach. Cigar waste, previously considered valueless, is processed into diversified products that have the potential to enhance the company's economic value. The designed model aims to address inefficiencies in the supply chain that prevent optimal utilization of waste. ISM identifies key elements in the supply chain, such as raw material supply, labor, and processing technology. The study analyzes the export supply chain of cigar waste at CV Dwipa Nusantara Tobacco Jember. Three main elements are identified: needs, barriers, and institutions, each with interrelated sub-elements. Using the Reachability Matrix (RM), relationships among sub-elements are examined using transitivity rules. The results reveal sub-elements that act as key drivers, particularly in raw material availability, production technology, and export regulations. These findings are expected to enhance supply chain efficiency and improve product competitiveness in international markets.
Dewi Kurniawati ANALISIS KEPUASAN KONSUMEN TERHADAP PELAYANAN RESTORAN PERGURUAN TINGGI DENGAN METODE QUALITY FUNCTION DEPLOYMENT (QFD) (STUDI DI RESTO KEMUNING POLIJE) Kurniawati, Dewi; Oktanita Jaya Anggraeni; R. Abdoel Djamali; Naning Retnowati; Rizal Perlambang CNAWP
Jurnal Ilmiah Inovasi Vol 24 No 3 (2024): Desember
Publisher : Politeknik Negeri Jember

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Abstract

Research to understand consumer needs and plan strategic service quality improvements. The research method used is descriptive quantitative by collecting data through questionnaires to 100 respondents who meet certain criteria. Data was analyzed based on five SERVQUAL dimensions: reliability, responsiveness, assurance, empathy, and tangibles. The research results show that the average gap in the five SERVQUAL dimensions is positive, indicating a good level of customer satisfaction, but still requires improvement in several aspects, such as the number of employees, responses to complaints, and payment systems. Importance Performance Analysis (IPA) analysis identifies priority attributes that must be improved, while House of Quality (HOQ) analysis produces improvement strategies, including the implementation of a modern payment system, employee training, and the provision of supporting facilities. This research concludes that structured and continuous service improvements are needed to increase consumer satisfaction and business competitiveness. Strategic recommendations are provided to support the sustainability of Resto Kemuning Polije in facing competition in the service industry.
PENGARUH CONTENT MARKETING, INFLUENCER, DAN FREE ONGKIR TERHADAP MINAT BELI KONSUMEN PRODUK FASHION PADA TIKTOKSHOP Pratiwi, Duwi; Hermawati, Ati; Kurniawati, Dewi
JIMP : Jurnal Ilmiah Manajemen Pancasila Vol 3 No 1 (2023): Maret
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/jimp.v3i1.4654

Abstract

ABSTRACT This study consists of four variables, namely content marketing as the independent variable (X1), influencer as the independent variable (X2), free shipping as the independent variable (X3), while the dependent variable is consumer buying interest (Y). The population in this study is the number of users of the TikTok application in the Depok area is unknown. The data source used is primary data. The sampling technique used was purposive sampling method using the ancient roa formula so that it can be concluded that the sample in this study was 100 people. The final results of the study concluded that 1) content marketing has a positive and significant effect on consumer buying interest 2) influencers have a positive and significant effect on consumer buying interest 3) free shipping has a positive and significant effect on consumer buying interest 4) content marketing, influencers , and free shipping has a positive and significant effect on consumer buying interest . Keywords: Content Marketing, Influencers, Free Shipping, Consumer Purchase Interest
An Empirical Study on Natural Disaster Risk and Its Impact on Rural Bank Stability and Third-Party Funds in Indonesia Nisa, Chaerani; Ichwani, Tia; Kurniawati, Dewi; Rahmawati, Novita
INQUISITIVE : International Journal of Economic Vol 5 No 1 (2024): December
Publisher : FEB-UP Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/inquisitive.v5i1.7806

Abstract

This study aims to analyze the impact of disaster risk on the stability and the ability of rural Indonesia to mobilize third-party funds. The data used in this research comprises information from 1,502 rural banks across 283 cities or regencies in 37 provinces. Observations of these rural banks were conducted over five years, from 2019 to 2023, yielding an unbalanced panel data with 7,226 observations. The methodology employed in this study is panel data analysis using a fixed effect model. The results indicate that disaster risk has a negative and significant effect on the stability of rural banks. In contrast, the ability of rural banks to mobilize third-party funds is not affected by disaster risk. A more in-depth analysis reveals that differences in rural banks' characteristics also influence the impact of disaster risk. Rural banks located on Java Island and those not owned by the government are more significantly impacted in terms of financial stability. Meanwhile, government-owned rural banks are more affected by their ability to mobilize third-party funds. These findings suggest that rural banks located on Java Island and those not government-owned should implement better risk mitigation measures, such as collaborating with larger financial institutions for asset management, to reduce the negative impact of disaster risk on economic stability.
Gambaran Status Gizi, Anemia, dan Usia Menarche Pada Siswi SDIT Smart Insani Yukum Jaya, Lampung Tengah Tahun 2025 Kurniawati, Dewi; S, Supriyanti
Madani: Jurnal Ilmiah Multidisiplin Vol 3, No 2 (2025): March
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

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Abstract

Nutritional status, anemia, and age at menarche are important indicators in assessing the health and development of adolescent girls. Proper nutrition and adequate hemoglobin levels play a crucial role in ensuring that menarche occurs at a normal age. Anemia in adolescent girls can affect physical and cognitive development and increase future health risks. This study aims to describe the nutritional status, anemia status, and age at menarche among female students at SDIT Smart Insani Yukum Jaya, Central Lampung Regency, in 2025. This research employs a descriptive design with a quantitative approach. The study sample consists of female students who have experienced menarche, selected through purposive sampling. Data were collected through body mass index (BMI) measurements for nutritional status, hemoglobin level tests for anemia, and interviews regarding age at menarche. Data analysis was conducted descriptively in the form of frequency distribution and percentages. The results show that most respondents have a normal nutritional status, although some students exhibit undernutrition and overnutrition. Additionally, the prevalence of anemia among students who have experienced menarche is relatively significant, with hemoglobin levels below the normal threshold. The age at menarche varies, with the average age still within the normal range, although some cases of early or delayed menarche were observed. Nutritional status and anemia influence the age at menarche among students at SDIT Smart Insani Yukum Jaya. Better nutritional interventions and anemia prevention programs are needed to improve adolescent girls' health.
Konsep Dasar Perencanaan Pengajaran Kurniawati, Dewi; R, Ridhohidayah
Madani: Jurnal Ilmiah Multidisiplin Vol 3, No 2 (2025): March
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

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Abstract

Teaching planning is a vital initial stage in the educational process, because without careful planning, the achievement of educational goals will be hampered. This article discusses the basic concept of teaching planning comprehensively, with an emphasis on the definition, principles, objectives, benefits, and main components in teaching planning. This study uses a qualitative approach with literature analysis as the main method. Based on the analysis, the results of this study indicate that good planning can improve the quality of learning, facilitate the teaching and learning process, and provide meaningful learning experiences for students. In addition, systematic teaching planning also plays a role in maximizing the use of time, resources, and increasing the efficiency of classroom management.
Intrapersonal Communication Model and Self-Concept among Female Drivers as Heads of Household in Medan City Ariska, Juli; Nurbani, Nurbani; Kurniawati, Dewi
MUKADIMAH: Jurnal Pendidikan, Sejarah, dan Ilmu-ilmu Sosial Vol 9, No 1 (2025)
Publisher : Prodi Pendidikan Sejarah Fakultas Keguruan dan Ilmu Pendidikan Universitas Islam Sumatera

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30743/mkd.v9i1.9921

Abstract

As Indonesia’s third-largest city, Medan has witnessed rapid growth in ride-hailing services, providing employment opportunities for women who challenge traditional gender roles by working as motorcycle taxi drivers. In a predominantly patriarchal society, female drivers who also serve as heads of households face unique challenges in balancing professional responsibilities with cultural expectations. This study examines the intrapersonal communication processes and self-concept development of female motorcycle taxi drivers in Medan. Using a qualitative phenomenological approach, data were collected through observations, in-depth interviews, and focus group discussions with five primary informants—women who work as online motorcycle taxi drivers while serving as heads of households. Additional insights were gathered from five triangulation informants, including a Gojek task force member, a psychologist, the drivers’ children, and fellow drivers. The findings indicate that despite experiencing gender discrimination and social stigma, these women construct positive self-concepts through self-talk and cognitive reframing. This study introduces the RISE Communication Model (Resilience, Insight, Self-Empowerment, Evolution), demonstrating how these women develop resilience while maintaining their cultural identity. The model provides a conceptual framework for understanding psychological adaptation mechanisms among women in non-traditional occupations within Medan’s diverse urban landscape.
Digital Tools in Language Education: Boosting Listening Skills with Edpuzzle for High School Students Kholid, M. Fikri Nugraha; Kurniawati, Dewi; Nadila, Aulia Ulva Devi
LinguaEducare: Journal of English and Linguistic Studies Vol. 1 No. 1 (2024): LinguaEducare: Journal of English and Linguistic Studies
Publisher : Cipta Pustaka Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63324/h6q1ak79

Abstract

This research investigated the impact of the Edpuzzle application on the listening skills of eleventh-grade students at SMAN 1 Sekincau, Lampung Barat. The study aimed to assess whether using Edpuzzle as a digital tool could significantly enhance students' listening comprehension compared to traditional methods. A quasi-experimental design with a pre-test and post-test approach was employed. Two groups were involved: an experimental group that used Edpuzzle for listening practice and a control group that received conventional listening instruction. Pre-tests and post-tests were conducted over six weeks to measure improvements in listening skills, focusing on understanding the main idea, identifying details, and making inferences. Data were analyzed using SPSS version 26, with an independent samples t-test comparing the scores of both groups. Results showed a significant improvement in the experimental group’s listening skills, confirming Edpuzzle's effectiveness in enhancing comprehension. The findings suggest that digital tools like Edpuzzle provide an interactive learning experience, allowing students to learn at their own pace and receive immediate feedback, crucial for developing listening skills. The study implies that educators should integrate digital tools like Edpuzzle into teaching strategies to promote active learning and improve listening skills. It highlights the benefits of combining traditional methods with digital innovations to create more engaging and effective language learning environments. Future research should examine the long-term effects of digital tools in language education and their impact on other language skills.
Pemanfaatan Digital Marketing Pada UMKM di Perumahan Tegal Besar Permai II Kabupaten Jember Saadillah, Dinu; Nadhirah, Aulia; Al Ardi, Aditya Nizar; Kurniawati, Dewi; Pratama, Fredy Eka Ardhi
Aksiologiya: Jurnal Pengabdian Kepada Masyarakat Vol 9 No 1 (2025): Februari
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/aks.v9i1.16517

Abstract

ABSTRAK Salah satu penggerak roda perekonomian di Indonesia adalah kontribusi dari Usaha Mikro Kecil dan Menengah (UMKM). Keberadaan UMKM diharapkan dapat memberikan kontribusi positif dalam upaya penanggulangan permasalahan ekonomi khususnya di era revolusi industri 4.0 dan era setelah pandemi Covid-19. Kemajuan teknologi informasi yang sangat pesat dapat mempengaruhi berbagai aspek kehidupan salah satunya pada aspek perdagangan. Pandemi covid yang terjadi telah mengubah perilaku konsumen dalam hal pembelian secara online. Salah satu sistem perdagangan yang memanfaatkan kemajuan teknologi informasi saat ini dikenal dengan istilah digital marketing. E-Commerce merupakan platform transaksi bisnis melalui jaringan elektronik berupa internet. Pengenalan dunia teknologi khususnya bidang digital marketingdilakukan pada pelaku UMKM di Perumahan Tegal Besar Permai II Kecamatan Kaliwates Kabupaten Jember. Kegiatan pengabdian ini dilaksanakan mulai bulan Juni 2022 sampai bulan November 2022. Tahapan kegiatan dalam pengabdian ini dimulai dari tahap persiapan, pelatihan pemanfaatan platform Shopee, pendampingan kegiatan, dan evaluasi kegiatan. Adapun luaran dari pengabdian ini adalah meningkatnya pengetahuan dan keterampilan, serta meningkatnya kemampuan manajemen dari UMKM di Perumahan Tegal Besar Permai II.
Co-Authors AA Sudharmawan, AA Abda Abda Adiba, Fairuz Raniah Adiba Putri Agus Munandar Agus Syahrani Aisy, Rihadatul Al Ardi, Aditya Nizar Alfarisa, Fitri Aloysius Harry Mukti Alwan Abdurahman Aly Wafa, Davidy Ambarkahi, Ratih Puspitorini Yekti Andamri, Basis G. Andriyanto, Muhamad Anggraini, Soca Anisak, Siti Darojatun Ariftha, Annisa Ariska , Juli Ariska, Juli Aslamiah Aslamiah Asmara, Sakhyan Atmajaya, Aditya Wahyu Winadi Aulia Nadhirah Auliya, Iftitah Diah Azzahra Nasyatra Sulindra Badaruddin Badaruddin Bagus Putu Yudhia Kurniawan Bernando Sirait, Rio Chaerani Nisa, Chaerani Christian Adi Guna Sipayung Christian Adi Guna Sipayung, Christian Adi Guna Chusanudin, Achmad CNAWP, Rizal Perlambang Damayanti, Dian Risky Dayana Dewi Trirahayu Dhamayanthi, Wenny Dhamayanti, Wenny Diani Ayu Pratiwi Djamali, Abdoel Dwi Anggraeni, Eliza Dyah Kusuma Wardani, Dyah Kusuma Eka Ardhi Pratama, Fredy Elly Antika, Elly Emilia Ramadhani falikhatun, falikhatun Farizka Humolungo Firantika Nabila, Cindy Firdaus, Wihda Yanuar Ginting, Andriyani Br Ginting, Sri Hawani Gumay, Vita Sari Hafiz, Alfanda Hamdan, Al Hafizh Mubarak Harkat, Avisenna Hartono, Anisya Hafila Hasyim Lbs, M. Akbar Heni Verawati Henisah, Ratih Henry Yuliando Hermawati, Ati Hudori, Huda Ahmad Humaizi, Humaizi Ichwani, Tia Ina Sukaesih Indah Ramadhan, Rahayu Indra Ade Irawan Indrayani, Septina Indriyati Ismail, Andi Muhammad Jaya A, Oktanita Juliana, Rifka Juliansyah, Iqbal Kholid, M. Fikri Nugraha Kholil, Syukur Kuncoro Harto Widodo Laurensius Salem Lestari, Alifahmi Ayudia Longa, Erna Lufina, Lufina Lusiana Andriani Lubis M. Nuruddin Subhan Mardiningrum, Arifah Martiza, Sharla Mazdalifah Mazdalifah Mohammad Edwinsyah Yanuan Putra Muhammad Fadjar Perkasa, Muhammad Fadjar Muhammad Luthfi Muhammad Rizki Akbar, Muhammad Rizki Muksin Mukti Kusumaningtyas, Bethari Mulyani, Dessy Kurnia Nabila, Nadia Muthi Nadila, Aulia Ulva Devi Naku, Robertus Kristianto Naning Retnowati Nasution, Lydia Nurhasanah Natalia Rosa Keliat Natalia, Gita Ningsih, Sulis Dian Novi Handayani Novita Rahmawati, Novita Nugraha Arifin, Nugraha Nugrahani, Nur 'Aini Azhari Nunun Indrasari Nur Azizah Nur Hasyim Nur Latifa Ramadhani Nur Qulubi, Agil Nurbani Nurbani Nurbani Nurfebriana, Rista Eka Nurhasanah Pratiwi Nurjanah Binti Kamarulzaman, Siti Nurkhalida, Nurkhalida Nurmaisarah Oktanita Jaya Anggraeni Oktanita Jaya Anggraeni Pakas, Siti Zahra Pandapotan, Rido Permata, Adesima Qistee Pradana, Satria Adi Pratama, Fredy Eka Ardhi Pratiwi, Duwi Putri, Hazrina Syahirah Putri, Sri Nurhafmi Widia Hermawan Putri, Tiara Adelya R, Ridhohidayah Rachmawati, Amalia Raden Mohamad Herdian Bhakti Rafki, Mikyasur Rakhmat, Hariyono RAMADHANA, IZZAN HADIATMA Ramadhanti , Diah Retnowati , Naning Retnowati, Naning REZA PAHLEVI Rezania Asyfiradayati Riani, Lia Riskarini, Dian Riyandani, Seja Rizal Rizal Rizky, Dian RR. Ella Evrita Hestiandari S, Supriyanti Saadillah, Dinu Safrin, Safrin Saleh, Moh Sari Safitry, Tantri Sasmito, Moch Shandy Sastrodihardjo, Santoso Sembiring, Eva Suryani Septa Aryanika Setyabudi, Ibnu Fajar Setyo Wibowo, Nugroho Sibarani, Halasan Sugianto Simamora, Andreas Julangdi Java Simanjuntak, Marco Rade Juniver Siregar, Dzulhajj Aeyn Abe Siti Khomariyah, Siti Subagiyo, Amar Subhan, M. Nuruddin Sundari, Sri Suparmita, Suparmita Supriyanti Supriyanti Susanto, Is Susanto, Roni Syakur, M. Abdus Syawaluna, Dea Annisa Tanti Kustiari Tiurlina Tiurlina Tiza Okta Kurniawan, Tiza Okta Wahyono, Nanang Dwi Wahyu Winadi Atmajaya, Aditya Widyaningsih, Murti Yeni Fitria Yoyok Sabar Waluyo Yuli Kusumawati Yuliani, Mia Yusuf, Nursyazana Hafizah Zakaria, Muhammad Anugerah Zulkarnain , Iskandar ‘Azizah, Nisma Aulia