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All Journal Abdimas Dinamika Pendidikan Jurnal Penelitian Pendidikan Economic Education Analysis Journal Educational Management Journal of Economic Education Al Ishlah Jurnal Pendidikan Jurnal Obsesi: Jurnal Pendidikan Anak Usia Dini Pendas : Jurnah Ilmiah Pendidikan Dasar SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Pendekar : Jurnal Pendidikan Berkarakter Jurnal Review Pendidikan dan Pengajaran (JRPP) Thinking Skills and Creativity Journal Dinamika Journal : Pengabdian Masyarakat Bubungan Tinggi: Jurnal Pengabdian Masyarakat Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Pengabdian Nasional (JPN) Indonesia Business and Accounting Education Journal Jurnal Abdi Masyarakat Indonesia Indonesian Journal of Devotion and Empowerment (IJDE) Jurnal Pendidikan Administrasi Perkantoran (JPAP) Empowerment Journal Journal of Mandalika Literature Majapahit Journal of Islamic Finance dan Management Majapahit Journal of Islamic Finance dan Management Jurnal Pengabdian Nasional (JPN) Indonesia Journal of Authentic Research Public Service And Governance Journal Jurnal Pengabdian Masyarakat Economic Education Analysis Journal Business and Accounting Education Journal Jurnal Penelitian Pendidikan Dinamika Pendidikan Educational Management Journal of Vocational and Career Education Journal of Community Empowerment Journal of Economic Education
Nina Oktarina
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : Educational Management

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Branding Strategy Analysis at Ngudi Waluyo University Septiana, Hafida Eka; Prihatin, Titi; Hudallah, Noor; Oktarina, Nina
Educational Management Vol 11 No 2 (2022): December 2022
Publisher : Educational Management

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Abstract

This study focuses on the importance of branding strategies in the education sector, with specific emphasis on Ngudi Waluyo University (UNW), a new private university in Semarang Regency. The objective of the research was to analyze and identify brand positioning strategies, brand identity strategies, brand personality strategies, and brand communication strategies employed by UNW. A qualitative approach was employed, utilizing interviews, observation, and documentation as sources of direct, descriptive data. UNW's brand positioning strategy is built upon its vision and mission. The brand identity strategy centers around the symbol of UNW, which signifies sincerity, neutrality, and a cultured attitude in the university's contribution to national education, aiming for a glorious Indonesia. The brand personality strategy involves collaboration with competent stakeholders. UNW's brand communication strategy encompasses the establishment of Memorandums of Understanding (MoUs) with various agencies, particularly schools in Central Java and Tri Dharma, as well as practice areas and government institutions such as the Ministry of Law and Human Rights of Central Java and the Government of Timor Leste. These MoUs also incorporate the KOKY program. To enhance its branding, UNW is advised to strengthen its position through innovative initiatives. By consistently improving the quality of education, UNW can establish a strong brand image and increase its competitive advantage in the education sector.
Co-Authors 'Aeni, Nanda Zahrotul - FACHRURROZIE - Kardoyo - Rodjikin Ade Rustiana Adjib Hamzah, Adjib Adros, Faridul Agung Kuswantoro Agung Kuswantoro Agung Kuswantoro Agus Wahyudin Ahmad Saeroji Ahmad Saeroji Aifa’iyah, Barorotul Alighiri, Dante Alrizqi, Damas Gianlugi amanah amanah Amanda Dewi Puspita Amelia, Putri Fara Angelica, Seanita Febriana Angga Pandu Wijaya, Angga Pandu Angga Wijaya, Angga Anggih Eko Prasetiyo, Anggih Eko Anggraeni, Liza Dwi Anggraeni, Renita Anggi Anis Luthfia Ifada, Anis Luthfia Anis Susanti Anis Susanti Aprilia Findayani Asrori Asrori Atmaja, Bagas Surya Baiti, Wakhidatun Nur Basyirun Cakhyadi Chotimah, Minchoiril Dhiaulhaq, Ariq Dian Fithra Permana Dian Fithra Permana Djoko Widodo Edi Yulianto Edy Suryanto Edy Suryanto Edy Suryanto Eko Handoyo Eko Hery Saputro Eva Indrayani Fachrunisa, Diah Fahrur Rozi Fandanu, Fian FATHUR ROHMAN Fathur Rokhman Fatimah, Siti Ghozali, Ilham Gustine, Gendis Putri Guzman, Kurniawan Candra Hanifah, Rizka Gia Nur Hasanah Zumrotun, Hasanah Hengky Pramusinto Heri yanto Heriyanto, Yudha Indah Tri Lestari, Indah Tri Indri Giriyanti, Indri Indriatik Iqbal, Naufal Fairuz Irawan, Oji Bambang Irsyad, Muhammad Nail Jamila, Adroul Joko Widodo Kardoyo Karina Ajeng Softi, Karina Ajeng Kastini Kholqiyah, Dewi Azizatul Kristin Wahyuni, Kristin Kurniasari, Riyanti Ratna Ayu Kurniawati, Farida Kusdiyanto, Heri Kusharyanti Ira Tri, Kusharyanti Ira Kusumaningrum, Selvy Kusumantoro Kusumantoro, Kusumantoro Lathifah, Najmi Diyana Lisa Pratiwi Mahmuda MAIMUN MUHIBBUDDIN, MOHAMMAD Marimin Marimin Martiana, Antin Masfufati Azizah Maulida, Syaefa Habsyah Nur Maulida, Syakila Maulidina, Rista Miftahul Jannah, Arifa Muh. Adrikni Al Hakim Muhamad Nukha Murtadlo, Muhamad Nukha Murbaningtyas, Indriyanti Murtadlo, Muhammad Nukha Murwatiningsih Murwatiningsih Murwatiningsih Murwatiningsih, Murwatiningsih Mustapa, Alan Naim, Noor Jannatun Nanda Aji Setyaputri Niken Subekti Nina Farliana Noor Hudallah Nur Khayati, Afif Pambudi, Novian Pangesti, Ayu Widi Pebriani, Dian Permana, Dian Fithra Purasani, Hana Netti Purasani, Hanna Netti Purwanti, Heni Agus Puspita Dewi, Lutfiani Puspita, Amanda Dewi Puspitasari, Melinda Putri, Dian Khoiriyani Ramadhani, Kamal Rana Sharjeel Akhtar Rifa, Rifatul Maula Rizqi Amalia Dwi Asih Rodjikin, - Roland Novrando Sirait Rusdarti Rusdarti - Saniaturrohmah Saniaturrohmah Sehabuddin, Ahmad Septiana, Hafida Eka Setyowati, Fitri Andriani Setyowati, Fitri Andriani Shinta Hedy Cahyanningrum Sholikah, Mar’atus Silfia Pendri Nuryanti, Silfia Pendri Sonika Maulana Sri Liawati Sulistyawati Sulistyawati Supriyanto , Wandi Titi Prihatin Tri Hartati, Tri Tusyanah Tusyanah Uswatun Hasanah Uswatun Hasanah Wahyuni, Eka Nur Warmih, Warmih Warmih, Warmih Wati, Rizqi Mustika Widiyanto Widiyanto Widyarningsih, Esti Wijayanto, Wikan Nur Wisudani Rahmaningtyas Yahya Nur Ifriza Yani, Ni Luh Sinta Yundari, Yundari Zalma Niendya Pangestika