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All Journal Jurnal Reviu Akuntansi dan Keuangan Journal of Business & Banking Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Liquidity: Jurnal Riset Akuntansi dan Manajemen Jurnal Manajemen Strategi dan Aplikasi Bisnis AKURASI: Jurnal Riset Akuntansi dan Keuangan JURNAL LENTERA BISNIS SULUH: Jurnal Abdimas Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Community Development Journal: Jurnal Pengabdian Masyarakat Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Capacitarea : Jurnal Pengabdian Kepada Masyarakat Jurnal Bisnis dan Manajemen West Science Journal of Social Science and Business Studies INQUISITIVE: International Journal of Eonomic Journal of Information System, Technology and Engineering JIMP: Jurnal Ilmiah Manajemen Pancasila Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal of Innovative and Creativity Jurnal Penelitian Pendidikan Indonesia Indonesian Journal of Innovation Multidisipliner Research Akurasi Atestasi : Jurnal Ilmiah Akuntansi JCRIM (Journal of Current Research In Multidisciplinary)
Tyahya Whisnu Hendratni
Universitas Pancasila
Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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The Influence of Influencer Credibility, Message Personalization, and Brand Trust on Viral Marketing Intention of Local Fashion Brands on Social Media Hendratni, Tyahya Whisnu; Apramilda, Riesna; Sidjabat, Sonya; Kusnadi, Iwan Henri; Budayanti, Saripermanik; Risdwiyanto, Andriya
Journal of Information System, Technology and Engineering Vol. 4 No. 1 (2026): JISTE
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jiste.v4i1.288

Abstract

Local fashion companies need to adopt viral marketing techniques because digital market competition requires them to build their brand presence through natural methods. The study tests the effect of three variables which are influencer credibility message personalization and brand trust on local fashion brands' social media viral marketing operations. The study used a quantitative approach which followed an explanatory research design. The researchers conducted a survey to gather data from 210 social media users who followed local fashion brand accounts and engaged with influencer content. The research team applied multiple linear regression analysis to test the data after conducting all necessary validity reliability and classical assumption tests. The findings reveal that users who trust brands from social media platforms together with their personalized messages. The research found that people trusted influencers who displayed credibility which increased their acceptance of messages and content, and personalized messages made users more relevant to the audience while building emotional connections, and brand trust functions as the key element that drives people to support companies. The success of viral marketing in local fashion brands depends on how well they implement influencer communication strategies and personalize content and build trust with customers. The study results create strategic value for local fashion businesses by demonstrating how to develop successful and lasting social media marketing programs.
The Influence of Website Usability, Social Media Engagement, and Omnichannel Integration on the Digital Customer Experience of Online Retail Hendratni, Tyahya Whisnu; Hamdany, Mohammad Azharie; Nawangwulan, Irma M; Anantadjaya, Samuel PD; Nurdiansyah, Yanuar; Violin, Vivid
Journal of Current Research In Multidisciplinary Vol. 4 No. 1 (2026): JCRIM (Journal of Current Research In Multidisciplinary)
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The research study investigates the impact of three factors which are Website Usability Social Media Engagement and Omnichannel Integration on Digital Customer Experience in online retail websites. The study used a quantitative approach with a survey method by distributing questionnaires to 200 active online retail consumers selected using a purposive sampling technique. The research required respondents to meet three requirements which included making two online purchases within the previous six months and using social media platforms and accessing multiple digital channels from different companies. The research team used multiple linear regression analysis to process the collected data. The data underwent testing before the analysis process through validity testing and reliability testing and classical assumption testing which included assessments of normal distribution and testing for heteroscedasticity and multicollinearity. The study proved that Website Usability together with Social Media Engagement and Omnichannel Integration created a positive relationship which reached a statistically significant impact on Digital Customer Experience. The results demonstrate that three factors which include website usability and social media customer engagement and cross-channel service integration show a strong impact on digital customer experience in online retail stores.
SOSIALISASI PENDAMPINGAN LITERASI KEUANGAN PADA UMKM KELURAHAN KEMIRI MUKA Tyahya Whisnu Hendratni; Eka Sudarmaji
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 3 (2025): Volume 6 No 3 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i3.46726

Abstract

Kemiri Muka ditemukan sejumlah permasalahan utama yang menjadi kendala dalam pengelolaan usaha. Permasalahan tersebut antara lain : a) Kurangnya literasi keuangan, b) Minimnya akses terhadap layanan keuangan finansial, c) Kurangnya pemahaman Kemiri Muka adalah sebuah kelurahan Di Kecamatan Beji, kota Depok, Jawa Barat. Berdasarkan hasil observasi dan wawancara dengan beberapa pelaku UMKM di kelurahan tentang investasi dan d) Belum optimalnya pemanfaatan Teknologi Keuangan. Dalam rangka mengatasi berbagai permasalahan yang dihadapi oleh pelaku UMKM kami tim FEB-UP bekerjasama dengan PT. PNM Depok menyelenggarakan kegiatan PkM yang berfokus pada peningkatan literasi keuangan terkait manajemen keuangan dan pengenalan investasi yang relevan dengan kebutuhan UMKM. Dengan tema CERDAS FINANSIAL UMKM berkelanjutan. Sasaran UMKM yang mengikuti pelatihan adalah UMKM Binaan PT.PNM Depok yaitu yang hadir sebanyak 38 UMKM. Materi yang diberikan adalah terkait dengan penbukuan sederhana, sehingga diharapkan UMKM bisa membedakan antara uang hasil usaha dengan uang pribadi. Ada pemisahan antara harta pribadi dengan harta yang diperoleh dari usaha. Selain itu sebagai pengenalan juga diperkenalkan aplikasi LAMIKRO. LAMIKRO adalah aplikasi pembukuan akuntansi sederhana untuk usaha mikro yang bisa digunakan melalui smartphone dengan system Android. Partisipasi peserta UMKM selama pelatihan sangat antusias dan responsif. Dibuktikan pada saat pre-test dan post-test pada setiap pernyataannya.
The Influence Of Corporate Social Responsibility, Market Orientation, And Green HRM On Sustainable Business Performance Of E-Commerce Companies Iwan Henri Kusnadi; Kushariyadi Kushariyadi; Tyahya Whisnu Hendratni; Robby Tanod Mamusung; Afrizal Afrizal; Titis Nistia Sari
Indonesian Journal of Innovation Multidisipliner Research Vol. 4 No. 2 (2026): April - Juni
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijim.v4i2.924

Abstract

This research intends to investigate the effect of Corporate Social Responsibility, Market Orientation and Green Human Resource Management on Sustainable Business Performance in e-commerce enterprises. The research used the quantitative approach using a survey method, by delivering questionnaires to 220 workers and managers of e-commerce enterprises that were chosen using the purposive sample methodology. Respondents had to be working for at least two years, have been engaged in operational activities and decision-making of the firm and have knowledge of the organization’s policies on sustainability. The data analysis approach was multiple linear regression. Before the analysis, the data were verified for validity, reliability and classical assumption test including normality, heteroscedasticity and multicollinearity. The findings demonstrated that Corporate Social Responsibility, Market Orientation and Green Human Resource Management had good and substantial influence on Sustainable Business Performance partly and concurrently. The study results suggest that sustainable company performance may be improved by enhancing corporate social responsibility, boosting market orientation and adopting human resource management methods for environmental sustainability. The results of this study are intended to contribute to the establishment of sustainability strategies for e-commerce enterprises in the theoretical and practical context.
Edukasi Pengelolaan Keuangan Gen Z Terhadap Gaya HidupPada Siswa SMA Suluh Jakarta Kurnia Heriansyah; Tyahya Whisnu Hendratni; Hindradjid Harsono; Indra Satria; Lazarus Sinaga; Cotoro Mukri; Dinda Maura Ramadhani; Kaleb Josua Parhusip
Capacitarea : Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 1 (2026): Januari-April
Publisher : Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65179/

Abstract

Generasi Z merupakan kelompok usia yang tumbuh dan berkembang dalam era digital yang memiliki akses atas informasi tanpa batasan. Kegiatan pengabdian kepada masyarakat atas pengelolaan keuangan bertujuan untuk memberikan edukasi dan pemahaman dasar bagaimana penggunaan uang secara kebijak dan bermanfaat. Kondisi yang terjadi pada Generasi Z atas tren digital dan media sosial menyebabkan gaya hidup konsumtif yang berdampak negatif atas pengelolaan keuangan. Kegiatan pengabdian kepada masyarakat menggunakan metode kualitatif dengan pendekatan studi kasus, dengan tujuan memberikan pemahaman yang komprehensif atas ketidaktepatan penggunaan uang yang boros dan konsumtif. Dari hasil pre-test dan post-test menggambarkan antuasime peserta, hal ini dibuktikan adanya peningkatan sebesar 72,68% atas hasil tersebut.
The Effect Of Staff Responsiveness, Classroom Management And Administrative Efficiency On Educational Service Quality In Higher Education Institutions Mohzana; Tyahya Whisnu Hendratni; Lazuardy Alief; Rinovian Rais; Ilmi Noor Rahmad; Subhan Fathu Alam
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 4 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 4 April - Juni
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i4.6214

Abstract

Higher education institutions determine Educational Service Quality through the combination of staff responsiveness and classroom management and administrative efficiency. The researchers conducted their study through a quantitative method which used a survey to collect data from 150 active students who completed a questionnaire that was distributed through purposive sampling. The researchers employed multiple linear regression analysis to investigate how different variables interact through their separate and combined effects. The study results show that staff responsiveness and classroom management together with administrative efficiency create a substantial impact on Educational Service Quality. The three independent variables showed a positive impact which reached statistical significance for educational service quality. The research findings demonstrate that higher education service quality improves when staff members become more responsive and classroom management practices become better and administrative systems operate more efficiently. The study contributes to educational management research through its theoretical findings while providing higher educational leaders with practical methods to enhance service quality. The study results will help educational institutions establish their service quality standards because they define reference points for their educational service improvement strategies.
The Influence Of Digital Literacy, Interactive Learning Content And Technology Accessibility On Student Digital Engagement In Higher Education Tyahya Whisnu Hendratni; Cindy Sandra Lumingkewas; Sabalius Uhai; Agus Rofi’i; Iwan Henri Kusnadi; Joko Ariawan
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 4 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 4 April - Juni
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i4.6442

Abstract

The proposed research aims to explore the effects of Digital Literacy, Interactive Learning Content, and Technology Accessibility on Student Digital Engagement in tertiary level education. For this study, a quantitative approach using a survey was employed to gather data. Questionnaires were handed out to 200 currently enrolled students in both public and private universities who were chosen through purposive sampling. Respondents were expected to be students that digitally learn or have experience of hybrid classes and are regularly using online learning platforms. Data were analyzed using multiple linear regression. The study found that Digital Literacy, Interactive Learning Content, and Technology Accessibility, both individually and collectively, are significantly and positively related to Student Digital Engagement. The results, therefore, reveal the ways to improve students’ digital involvement, including improving students’ digital skills, designing interesting learning materials, and providing better access to educational technologies. One of the main ways this effort has been beneficial, according to the paper, is by shedding light on how inclusive and successful digital higher education is actually constructed and why it matters.
ANALISIS PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINCARE KAHF DI KALANGAN MAHASISWA FEB UNIVERSITAS PANCASILA Tyahya Whisnu Hendratni; Felix Sanggam Nainggolan
JIMP : Jurnal Ilmiah Manajemen Pancasila Vol. 6 No. 1 (2026): Maret
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65179/jimp.2026.9137

Abstract

This study aims to analyze the influence of price and product quality on the purchase decision of Kahf skincare products among students of the Faculty of Economics and Business, Pancasila University. The background of this research is based on the rapid growth of the skincare industry in Indonesia and the importance of understanding the factors that influence consumer purchasing decisions, particularly among students. This research uses a quantitative approach with a descriptive method. The research sample consists of 100 students from the Faculty of Economics and Business, Pancasila University, who have previously purchased Kahf skincare products. The data analysis technique employed is Structural Equation Modeling (SEM) with the assistance of SmartPLS software. The results indicate that price and product quality have a direct positive effect on purchase decisions. This research concludes that pricing strategies and product quality improvements need to be balanced to enhance consumer purchase decisions. The practical implications of these findings can be utilized by the Kahf brand management in designing more targeted marketing strategies.
The Influence Of Crisis Leadership, Knowledge Management And Innovation Culture On Organizational Resilience In Higher Education Institutions Ardiyanto Maksimilianus Gai; Chairul Anwar; Samuel PD Anantadjaya; Iwan Henri Kusnadi; Tyahya Whisnu Hendratni; Dasep Supriatna
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.5473

Abstract

Higher education institutions need to establish strong organizational resilience because their educational systems must adapt to sudden unpredictable changes that occur in their dynamic environments. The research investigates the relationship between crisis leadership knowledge management and innovative work environments and their impact on institutional resilience at higher education institutions. The researchers conducted their study through a quantitative research method which used an explanatory research design. The study collected data through a structured questionnaire which surveyed 180 participants who worked as unit leaders and lecturers and educational staff members from different Indonesian higher education institutions that the researchers selected through purposive sampling method. The researchers used multiple linear regression to analyze data after they finished testing validity and reliability and classical assumptions. The study demonstrates that organizations achieve resilience through the combination of crisis leadership activities and knowledge management practices and innovation work environment implementation. The research demonstrates that leadership attributes and cognitive elements and cultural components work together to establish organizational resilience in higher education institutions. The research findings show that sustainable organizational resilience practices enable higher education leaders to create policies which enhance institutional adaptability.
Analisis Pembiayaan UMKM Berbasis Syariah dalam Mendukung Ekonomi Inklusif Tyahya Whisnu Hendratni; Heri Setiyawan
Jurnal Bisnis dan Manajemen West Science Vol 4 No 04 (2025): Jurnal Bisnis dan Manajemen West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jbmws.v4i04.2918

Abstract

Penelitian ini mengkaji peran pembiayaan berbasis syariah dalam mendukung ekonomi inklusif melalui pengalaman lima informan UMKM di Indonesia. Dengan pendekatan kualitatif, wawancara mendalam dilakukan untuk mengeksplorasi bagaimana UMKM memandang, memanfaatkan, dan memperoleh manfaat dari produk keuangan yang sesuai syariah. Temuan menunjukkan bahwa pembiayaan berbasis syariah memfasilitasi akses modal, mempromosikan praktik bisnis etis, dan memfasilitasi pertumbuhan bisnis yang berkelanjutan, sehingga berkontribusi pada partisipasi ekonomi yang lebih luas. Mekanisme pembagian untung-rugi dan perjanjian yang transparan ditekankan sebagai faktor kunci dalam membangun kepercayaan antara pemberi pinjaman dan pengusaha. Tantangan seperti literasi keuangan yang terbatas, prosedur birokrasi, dan masalah aksesibilitas juga diidentifikasi. Secara keseluruhan, studi ini menyoroti potensi pembiayaan berbasis syariah sebagai alat strategis untuk meningkatkan inklusi keuangan dan mempromosikan perkembangan sosial-ekonomi yang adil di sektor UMKM.
Co-Authors Abdul Malik Abdul Razak Munir Adi Soeprapto Adrian Afitza Septia Wardani Afrizal Afrizal Agus Rofi’i Ahmad Ahmad Akhirianto, Pas Mahyu Anantadjaya, Samuel PD Andriya Risdwiyanto Andy Ismail Anita Bawaiqki Wandanaya Anton Nurcahyo Ardiyanto Maksimilianus Gai Arif Ismunandar Ariyanti, Rini Astuti, Enny Diah Ateniyanti Ateniyanti Ati Hermawati Atika Dyah Perwita Aulia Keiko Azizah, Widyaningsih Badriah, Badriah Bait, Jennifer Farihatul Budi Akhmad Tarigan Chaerani Nisa, Chaerani Chairul Anwar Cindy Sandra Lumingkewas Cotoro Mukri Dadang Suhardi Dana Aswadi Daniel Joseph Benedict Ngamelubun Dasep Supriatna Derriawan Derriawan Dewi Trirahayu Dian Riskarini Dinda Maura Ramadhani Djunaedi Djunaedi Djunaedi Djunaedi Dorothy, Natasha Auriel DW Soemarsono DW Soemarsono DW, Soemarsono Eka Sudarmaji Elisa Khairani Ermalina E Ermalina, Ermalina E Fatimah Azzahrah Fatimah Malini Lubis Fauzie Senoaji Feby Arma Putra Felix Sanggam Nainggolan Fildzah Shabrina Flora Grace Putrianti Flora Grace Putrianti Florida Aryani Florida Aryani Fujianti, Lailah Haidir Syafrullah Hamdany, Mohammad Azharie Hana Salsabila Putri hana Haribowo, Rio Haris Karyadi Harsono, Hindradjid Hendratn Hendryadi Hendryadi Heri Setiyawan Herman Jelatu Ibrahim, Mozart Malik Ilham Arief Ilmi Noor Rahmad Indra Satria Indri Yani, Indri Indriati, Trisnani Irawan, Indra Ade Irdiana, Sukma Isna Juwita Iwan Henri Kusnadi Jasella Handayani Jefri Putri Nugraha Jefriyanto Jefriyanto Joko Ariawan Josef Hernawan Nudu Julaeha Julinta Paulina Kaleb Josua Parhusip Kurnia Heriansyah Kushariyadi Kushariyadi Kusnadi, Iwan Henri La Juli LAILAH FUJIANTI Laili Savitri Lazuardy Alief Lubis, Alifah Lettiane Virainy Marnilin, Feni Mohammad Azharie Hamdany Mohzana muhamad ibnu farizky Muhamad Risal Tawil Muhammad Ade Kurnia Harahap Muhammad Arsyad Muhammad Hery Santosa Muhammad Nuruddin Subhan Muhammad Zakaria Mulyadi Mulyadi Mulyadi Mundzir Mundzir, Mundzir Mury Andayani Mustafa, Fahrina Nadi, Muhammad Abi Berkah Nadia Rizki Febriyanti Nana Nawasiah Nasruddin Khalil Harahap Nawangwulan, Irma M Nelyumna Rizal Niken Widyastuti Noor, Laili Savitri Nugroho, Judianto Tjahjo nurhamdina Oktrivina, Amelia Pas Mahyu Akhirianto Pipit Sundari Putri Wahyu Novika Retnosari, Dewi Ricky Rizkie Riesna Apramilda Rinovian Rais Riyanti, Apriani Robby Tanod Mamusung Roy Setiawan Sabalius Uhai Salim, Brian Sebastian Samuel PD Anantadjaya Santosa, Muhammad Hery Saputra, Naufal Hilmi Sari, Titis Nistia Saripermanik Budayanti Sekar Jati Ningrum Shabrina, Fildzah Shanti Lysandra Shinta Budi Astuti Shinta Budi Astuti Shinta Budi Astuti Soemarsono DW Subhan Fathu Alam Sudarmin Parenrengi Sukmarani Supriadi Thalib Susatyo Adhi Pramono, Susatyo Adhi Suyatna, Andini Rahmawati Tanti Widia Nurdiani Thalib, Supriadi Tri Susilowati Tri Susilowati Trisnani Indriati Violin, Vivid Wahyoeni, Sri Irviati Wahyudi, Ade Wahyuningratna, Ratu Nadya Windreis, Christ Wulan, Dewi Putri Anjar Yanuar Nurdiansyah, Yanuar Yohana Oentarjo Yudha Luthfie Ananta Yuliani Istiqomah Yulyastanto, Arya Dwi Aptria