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All Journal Jurnal Reviu Akuntansi dan Keuangan Journal of Business & Banking Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Liquidity: Jurnal Riset Akuntansi dan Manajemen Jurnal Manajemen Strategi dan Aplikasi Bisnis AKURASI: Jurnal Riset Akuntansi dan Keuangan JURNAL LENTERA BISNIS SULUH: Jurnal Abdimas Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Ilmiah Manajemen Kesatuan Jurnal Ilmiah Akuntansi Kesatuan Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Ilmu Manajemen Terapan (JIMT) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Capacitarea : Jurnal Pengabdian Kepada Masyarakat Jurnal Bisnis dan Manajemen West Science Journal of Social Science and Business Studies INQUISITIVE: International Journal of Eonomic Journal of Information System, Technology and Engineering JIMP: Jurnal Ilmiah Manajemen Pancasila Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal of Innovative and Creativity Jurnal Penelitian Pendidikan Indonesia Greenation International Journal of Tourism and Management Indonesian Journal of Innovation Multidisipliner Research Akurasi Atestasi : Jurnal Ilmiah Akuntansi JCRIM (Journal of Current Research In Multidisciplinary) Jurnal Manajemen Pendidikan
Tyahya Whisnu Hendratni
Universitas Pancasila
Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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The Influence of Cultural Adaptability, Digital Knowledge Management and Organizational Support on Digital Leadership Capability in E-Commerce Companies Sidjabat, Sonya; Hendratni, Tyahya Whisnu; Violin, Vivid; Mustafa, Fahrina; Kusnadi, Iwan Henri; Lubis, Alifah Lettiane Virainy
Journal of Information System, Technology and Engineering Vol. 4 No. 1 (2026): JISTE
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jiste.v4i1.279

Abstract

Digital leadership abilities which help organizations succeed in all aspects of technological development should become mandatory requirements for e-commerce workers. The study assesses how cultural adaptability and digital knowledge management and organizational support systems together influence e-commerce organizations to develop their digital leadership capabilities. The research uses a quantitative methodology which follows an explanatory study framework. The researchers used purposive sampling to gather data from 160 participants who worked at e-commerce businesses throughout Indonesia. The researchers used multiple linear regression analysis to assess the data after they finished validating their findings and testing all reliability and classical assumptions. The research shows that digital leadership performance improves through the combination of cultural adaptability and digital knowledge management together with organizational support systems. The research proves that organizations need to establish an adaptive organizational culture which includes technology-based knowledge management together with complete organizational support to develop their digital leadership skills. The research results deliver strategic guidance to e-commerce businesses which want to build digital leadership capabilities that will endure longer periods.
The Influence of Influencer Credibility, Message Personalization, and Brand Trust on Viral Marketing Intention of Local Fashion Brands on Social Media Hendratni, Tyahya Whisnu; Apramilda, Riesna; Sidjabat, Sonya; Kusnadi, Iwan Henri; Budayanti, Saripermanik; Risdwiyanto, Andriya
Journal of Information System, Technology and Engineering Vol. 4 No. 1 (2026): JISTE
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jiste.v4i1.288

Abstract

Local fashion companies need to adopt viral marketing techniques because digital market competition requires them to build their brand presence through natural methods. The study tests the effect of three variables which are influencer credibility message personalization and brand trust on local fashion brands' social media viral marketing operations. The study used a quantitative approach which followed an explanatory research design. The researchers conducted a survey to gather data from 210 social media users who followed local fashion brand accounts and engaged with influencer content. The research team applied multiple linear regression analysis to test the data after conducting all necessary validity reliability and classical assumption tests. The findings reveal that users who trust brands from social media platforms together with their personalized messages. The research found that people trusted influencers who displayed credibility which increased their acceptance of messages and content, and personalized messages made users more relevant to the audience while building emotional connections, and brand trust functions as the key element that drives people to support companies. The success of viral marketing in local fashion brands depends on how well they implement influencer communication strategies and personalize content and build trust with customers. The study results create strategic value for local fashion businesses by demonstrating how to develop successful and lasting social media marketing programs.
The Influence of Website Usability, Social Media Engagement, and Omnichannel Integration on the Digital Customer Experience of Online Retail Hendratni, Tyahya Whisnu; Hamdany, Mohammad Azharie; Nawangwulan, Irma M; Anantadjaya, Samuel PD; Nurdiansyah, Yanuar; Violin, Vivid
Journal of Current Research In Multidisciplinary Vol. 4 No. 1 (2026): JCRIM (Journal of Current Research In Multidisciplinary)
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The research study investigates the impact of three factors which are Website Usability Social Media Engagement and Omnichannel Integration on Digital Customer Experience in online retail websites. The study used a quantitative approach with a survey method by distributing questionnaires to 200 active online retail consumers selected using a purposive sampling technique. The research required respondents to meet three requirements which included making two online purchases within the previous six months and using social media platforms and accessing multiple digital channels from different companies. The research team used multiple linear regression analysis to process the collected data. The data underwent testing before the analysis process through validity testing and reliability testing and classical assumption testing which included assessments of normal distribution and testing for heteroscedasticity and multicollinearity. The study proved that Website Usability together with Social Media Engagement and Omnichannel Integration created a positive relationship which reached a statistically significant impact on Digital Customer Experience. The results demonstrate that three factors which include website usability and social media customer engagement and cross-channel service integration show a strong impact on digital customer experience in online retail stores.
SOSIALISASI PENDAMPINGAN LITERASI KEUANGAN PADA UMKM KELURAHAN KEMIRI MUKA Tyahya Whisnu Hendratni; Eka Sudarmaji
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 3 (2025): Volume 6 No 3 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i3.46726

Abstract

Kemiri Muka ditemukan sejumlah permasalahan utama yang menjadi kendala dalam pengelolaan usaha. Permasalahan tersebut antara lain : a) Kurangnya literasi keuangan, b) Minimnya akses terhadap layanan keuangan finansial, c) Kurangnya pemahaman Kemiri Muka adalah sebuah kelurahan Di Kecamatan Beji, kota Depok, Jawa Barat. Berdasarkan hasil observasi dan wawancara dengan beberapa pelaku UMKM di kelurahan tentang investasi dan d) Belum optimalnya pemanfaatan Teknologi Keuangan. Dalam rangka mengatasi berbagai permasalahan yang dihadapi oleh pelaku UMKM kami tim FEB-UP bekerjasama dengan PT. PNM Depok menyelenggarakan kegiatan PkM yang berfokus pada peningkatan literasi keuangan terkait manajemen keuangan dan pengenalan investasi yang relevan dengan kebutuhan UMKM. Dengan tema CERDAS FINANSIAL UMKM berkelanjutan. Sasaran UMKM yang mengikuti pelatihan adalah UMKM Binaan PT.PNM Depok yaitu yang hadir sebanyak 38 UMKM. Materi yang diberikan adalah terkait dengan penbukuan sederhana, sehingga diharapkan UMKM bisa membedakan antara uang hasil usaha dengan uang pribadi. Ada pemisahan antara harta pribadi dengan harta yang diperoleh dari usaha. Selain itu sebagai pengenalan juga diperkenalkan aplikasi LAMIKRO. LAMIKRO adalah aplikasi pembukuan akuntansi sederhana untuk usaha mikro yang bisa digunakan melalui smartphone dengan system Android. Partisipasi peserta UMKM selama pelatihan sangat antusias dan responsif. Dibuktikan pada saat pre-test dan post-test pada setiap pernyataannya.
The Influence Of Corporate Social Responsibility, Market Orientation, And Green HRM On Sustainable Business Performance Of E-Commerce Companies Iwan Henri Kusnadi; Kushariyadi Kushariyadi; Tyahya Whisnu Hendratni; Robby Tanod Mamusung; Afrizal Afrizal; Titis Nistia Sari
Indonesian Journal of Innovation Multidisipliner Research Vol. 4 No. 2 (2026): April - Juni
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijim.v4i2.924

Abstract

This research intends to investigate the effect of Corporate Social Responsibility, Market Orientation and Green Human Resource Management on Sustainable Business Performance in e-commerce enterprises. The research used the quantitative approach using a survey method, by delivering questionnaires to 220 workers and managers of e-commerce enterprises that were chosen using the purposive sample methodology. Respondents had to be working for at least two years, have been engaged in operational activities and decision-making of the firm and have knowledge of the organization’s policies on sustainability. The data analysis approach was multiple linear regression. Before the analysis, the data were verified for validity, reliability and classical assumption test including normality, heteroscedasticity and multicollinearity. The findings demonstrated that Corporate Social Responsibility, Market Orientation and Green Human Resource Management had good and substantial influence on Sustainable Business Performance partly and concurrently. The study results suggest that sustainable company performance may be improved by enhancing corporate social responsibility, boosting market orientation and adopting human resource management methods for environmental sustainability. The results of this study are intended to contribute to the establishment of sustainability strategies for e-commerce enterprises in the theoretical and practical context.
The Effect of Financial Management and Investment Decision on Firm Value with Profitability as a Mediating Variable Henny A. Manafe; Tyahya Whisnu Hendratni; Subur Harahap; Ikramina Larasati Hazrati Havidz
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 2 (2026): JIMKES Edisi March 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i2.5047

Abstract

Firm value reflects market perceptions of a company’s performance and long-term sustainability. However, empirical evidence regarding the influence of financial management and investment decisions on firm value remains inconsistent, indicating that the underlying internal mechanisms are not fully understood. This study aims to examine the effects of financial management and investment decisions on firm value, incorporating profitability as a mediating variable for companies listed on the Indonesia Stock Exchange. A quantitative approach with a causal research design was employed, utilizing secondary data from annual financial statements covering the 2019–2023 period. Financial management and investment decisions were measured using financial structure and asset growth indicators, while profitability and firm value were assessed using profit performance ratios and market-based ratios. Data analysis was conducted through multiple linear regression, with mediation tested using the Sobel test. The results reveal that financial management and investment decisions do not consistently exert a direct effect on firm value but significantly influence it through enhanced profitability. These findings underscore the critical role of profitability as a mediating mechanism in value creation and provide practical implications for managers in formulating financial and investment policies that enhance profitability and long-term firm value.
Edukasi Pengelolaan Keuangan Gen Z Terhadap Gaya HidupPada Siswa SMA Suluh Jakarta Kurnia Heriansyah; Tyahya Whisnu Hendratni; Hindradjid Harsono; Indra Satria; Lazarus Sinaga; Cotoro Mukri; Dinda Maura Ramadhani; Kaleb Josua Parhusip
Capacitarea : Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 1 (2026): Januari-April
Publisher : Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65179/

Abstract

Generasi Z merupakan kelompok usia yang tumbuh dan berkembang dalam era digital yang memiliki akses atas informasi tanpa batasan. Kegiatan pengabdian kepada masyarakat atas pengelolaan keuangan bertujuan untuk memberikan edukasi dan pemahaman dasar bagaimana penggunaan uang secara kebijak dan bermanfaat. Kondisi yang terjadi pada Generasi Z atas tren digital dan media sosial menyebabkan gaya hidup konsumtif yang berdampak negatif atas pengelolaan keuangan. Kegiatan pengabdian kepada masyarakat menggunakan metode kualitatif dengan pendekatan studi kasus, dengan tujuan memberikan pemahaman yang komprehensif atas ketidaktepatan penggunaan uang yang boros dan konsumtif. Dari hasil pre-test dan post-test menggambarkan antuasime peserta, hal ini dibuktikan adanya peningkatan sebesar 72,68% atas hasil tersebut.
The Influence of Host Credibility, Hedonic Shopping Motivation, and Mobile App Usability on Impulsive Buying Behavior of Online Shopping App Users Bekti Setiadi; Tyahya Whisnu Hendratni; Andriya Risdwiyanto; Sonya Sidjabat; Dana Aswadi; Yuliani Istiqomah
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 4 (2026): Jurnal Ekonomi Manajemen Sistem Informasi (Maret - April 2026)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i4.7569

Abstract

The study is devoted to examining how host credibility, hedonic shopping motivation, and mobile app usability impact online shoppers' impulsive buying behavior. It is based on the growing incidence of impulse buying, which is largely the result of digital interaction and technology. A quantitative explanatory approach is utilized in the research, and purposive sampling is employed to select 200 active users of online shopping applications as respondents. Data is obtained through a five-point Likert scale questionnaire and subjected to multiple linear regression analysis. The results indicate that host credibility, hedonic shopping motivation, and mobile app usability are the main factors having a positive and significant impact on the consumers' impulsive buying behavior. Theoretical implications of this Study include the expansion of the digital consumer behavior research area through the integration of social, psychological, and technical factors. The findings also provide valuable insights for online retailers in the areas of digital marketing strategy and application development that could lead to more effective and sustainable impulse buying.
The Effect Of Staff Responsiveness, Classroom Management And Administrative Efficiency On Educational Service Quality In Higher Education Institutions Mohzana; Tyahya Whisnu Hendratni; Lazuardy Alief; Rinovian Rais; Ilmi Noor Rahmad; Subhan Fathu Alam
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 4 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 4 April - Juni
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i4.6214

Abstract

Higher education institutions determine Educational Service Quality through the combination of staff responsiveness and classroom management and administrative efficiency. The researchers conducted their study through a quantitative method which used a survey to collect data from 150 active students who completed a questionnaire that was distributed through purposive sampling. The researchers employed multiple linear regression analysis to investigate how different variables interact through their separate and combined effects. The study results show that staff responsiveness and classroom management together with administrative efficiency create a substantial impact on Educational Service Quality. The three independent variables showed a positive impact which reached statistical significance for educational service quality. The research findings demonstrate that higher education service quality improves when staff members become more responsive and classroom management practices become better and administrative systems operate more efficiently. The study contributes to educational management research through its theoretical findings while providing higher educational leaders with practical methods to enhance service quality. The study results will help educational institutions establish their service quality standards because they define reference points for their educational service improvement strategies.
The Influence Of Digital Literacy, Interactive Learning Content And Technology Accessibility On Student Digital Engagement In Higher Education Tyahya Whisnu Hendratni; Cindy Sandra Lumingkewas; Sabalius Uhai; Agus Rofi’i; Iwan Henri Kusnadi; Joko Ariawan
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 4 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 4 April - Juni
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i4.6442

Abstract

The proposed research aims to explore the effects of Digital Literacy, Interactive Learning Content, and Technology Accessibility on Student Digital Engagement in tertiary level education. For this study, a quantitative approach using a survey was employed to gather data. Questionnaires were handed out to 200 currently enrolled students in both public and private universities who were chosen through purposive sampling. Respondents were expected to be students that digitally learn or have experience of hybrid classes and are regularly using online learning platforms. Data were analyzed using multiple linear regression. The study found that Digital Literacy, Interactive Learning Content, and Technology Accessibility, both individually and collectively, are significantly and positively related to Student Digital Engagement. The results, therefore, reveal the ways to improve students’ digital involvement, including improving students’ digital skills, designing interesting learning materials, and providing better access to educational technologies. One of the main ways this effort has been beneficial, according to the paper, is by shedding light on how inclusive and successful digital higher education is actually constructed and why it matters.
Co-Authors Abdul Malik Abdul Razak Munir Adi Soeprapto Adrian Afitza Septia Wardani Afrizal Afrizal Agus Rofi’i Ahmad Ahmad Akhirianto, Pas Mahyu Alifah Andara Putri Anantadjaya, Samuel PD Andriya Risdwiyanto Andriya Risdwiyanto Andy Ismail Anita Bawaiqki Wandanaya Anton Nurcahyo Ardiyanto Maksimilianus Gai Arif Ismunandar Ariyanti, Rini Astuti, Enny Diah Ateniyanti Ateniyanti Ati Hermawati Atika Dyah Perwita Aulia Keiko Azizah, Widyaningsih Badriah, Badriah Baim Daniel Musyafa Bait, Jennifer Farihatul Bayu Retno Bekti Setiadi Budi Akhmad Tarigan Bunga Aditi Chaerani Nisa, Chaerani Chairul Anwar Cindy Sandra Lumingkewas Cotoro Mukri Dadang Suhardi Dana Aswadi Dana Aswadi Daniel Joseph Benedict Ngamelubun Dasep Supriatna Dede Siti Syamsiah Derriawan Derriawan Dewi Trirahayu Dian Riskarini Dinda Maura Ramadhani Djunaedi Djunaedi Djunaedi Djunaedi Dorothy, Natasha Auriel DW Soemarsono DW Soemarsono DW, Soemarsono Eka Sudarmaji Elisa Khairani Ermalina E Ermalina, Ermalina E Fatimah Azzahrah Fatimah Malini Lubis Fauzie Senoaji Feby Arma Putra Felix Sanggam Nainggolan Fildzah Shabrina Flora Grace Putrianti Flora Grace Putrianti Florida Aryani Florida Aryani Fujianti, Lailah Haidir Syafrullah Hamdany, Mohammad Azharie Hana Salsabila Putri hana Harahap, Subur Haribowo, Rio Haris Karyadi Harsono, Hindradjid Hendratn Hendryadi Hendryadi Henny Angri Manafe Heri Setiyawan Herman Jelatu Ibrahim, Mozart Malik Ikramina Larasati Hazrati Havidz Ilham Arief Ilmi Noor Rahmad Indra Satria Indri Yani, Indri Indriati, Trisnani Irawan, Indra Ade Irdiana, Sukma Irma Sari Permata Ismail Jamil Isna Juwita Iwan Henri Kusnadi Jasella Handayani Jefri Putri Nugraha Jefriyanto Jefriyanto Joko Ariawan Josef Hernawan Nudu Julaeha Julinta Paulina Kaleb Josua Parhusip Kurnia Heriansyah Kushariyadi Kushariyadi Kusnadi, Iwan Henri La Juli LAILAH FUJIANTI Laili Savitri Lazuardy Alief Lubis, Alifah Lettiane Virainy Marnilin, Feni Mohammad Azharie Hamdany Mohzana muhamad ibnu farizky Muhamad Risal Tawil Muhammad Ade Kurnia Harahap Muhammad Arsyad Muhammad Hery Santosa Muhammad Nuruddin Subhan Muhammad Zakaria Mulyadi Mulyadi Mulyadi Mulyadi Mulyadi Mundzir Mundzir, Mundzir Mury Andayani Mustafa, Fahrina Mutiara Aulia Nadi, Muhammad Abi Berkah Nadia Rizki Febriyanti Nana Nawasiah Nasruddin Khalil Harahap Nawangwulan, Irma M Nelyumna Rizal Niken Widyastuti Noor, Laili Savitri Nugroho, Judianto Tjahjo nurhamdina Oktrivina, Amelia Pas Mahyu Akhirianto Pipit Sundari Prasetya Putra Kusuma Putri Wahyu Novika Retnosari, Dewi Ricky Rizkie Riesna Apramilda Rika Kaniati Rinovian Rais Riyanti, Apriani Robby Tanod Mamusung Roy Setiawan Sabalius Uhai Salim, Brian Sebastian Samuel PD Anantadjaya Santosa, Muhammad Hery Saputra, Naufal Hilmi Sari, Titis Nistia Saripermanik Budayanti Sekar Jati Ningrum Shabrina, Fildzah Shanti Lysandra Shinta Budi Astuti Shinta Budi Astuti Shinta Budi Astuti Soemarsono DW Sri Purwati Subhan Fathu Alam Sudarmin Parenrengi Sukmarani Supriadi Thalib Susatyo Adhi Pramono, Susatyo Adhi Suyatna, Andini Rahmawati Tanti Widia Nurdiani Thalib, Supriadi Tri Endar Susianto Tri Susilowati Tri Susilowati Trisnani Indriati Violin, Vivid Wahyoeni, Sri Irviati Wahyudi, Ade Wahyuningratna, Ratu Nadya Wasi Widayadi Windreis, Christ Wulan, Dewi Putri Anjar Yanuar Latief Yanuar Nurdiansyah, Yanuar Yohana Oentarjo Yudha Luthfie Ananta Yuliani Istiqomah Yulyastanto, Arya Dwi Aptria