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Strategi Penetapan Harga dan Promosi dalam Meningkatkan Penjualan Nasi Box Diet Merah Hendratni, Tyahya Whisnu; Sudarmaji, Eka
Capacitarea : Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 3 (2024): September - Desember
Publisher : Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/capacitarea.2024.004.03.13

Abstract

Pengabdian ini bertujuan untuk penentuan harga jual nasi box diet merah, dengan teknik perhitungan yang tepat akan menemukan harga yang tepat sehingga dapat meningkatkan profit atau menaikkan pendapatan. Kegiatan pendampingan bertujuan untuk melakukan strategi penetapan harga. Karena menurut tim pengabdi harganya masih terlalu mahal. Setelahdilakukan pendampingan maka kami berusaha meyakinkan bahwa harga yang tepat adalah berkisar antara Rp 20.000 sd Rp 25.000,-. Selain itu kami juga mengecek isian dari pada lauk pauk yang ada didalam nasi box tersebut. Isian lauk pauk sudah memenuhi unsur Gizi yang sehat. Ada empat tahap didalam upaya pendampingan mitra binaan, yaitu tahap Identifikasi Permasalahan, tahap Pendampingan, tahap Evaluasi dan tahap Evaluasi dan umpan balik. Setelah diadakan kegiatan pendampingan. mitra kami menjadi semakin yakin bahwa penetapan harga yang dilkukan sudah sesuai dan bisa mendatangkan keuntungan. Kegiatan PKM telah terlaksana dengan baik serta berjalan lancar. Hal ini dibuktikan dengan hasil evaluasi yang menunjukkan mitra mengalami kenaikan pendapatan akibat penghitungan harga jual dan promosi yang tepat.
The Nexus Between Rural Bank Performance and Growth of Regional Gross Domestic Product in Depok, West Java Nisa, Chaerani; Muhammad Nuruddin Subhan; Tyahya Whisnu Hendratni; Yohana Oentarjo
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 1 (2024): Dinasti International Journal of Economics, Finance & Accounting (March-April 2
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i1.2368

Abstract

This research examines the relationship between rural bank performance and regional GDP growth in Depok, West Java. Research data was collected from the Financial Service Authority website and the Central Bureau of Statistics Depok. The collected data covers 25 rural banks in Depok with a time span between the first quarter of 2017 to the first quarter of 2022. The research uses panel data, which is then regressed using a random effect model. The research results show that the Capital Adequacy Ratio and Loan Deposit Ratio have a positive impact on regional GDP growth. These findings show that healthy rural bank conditions will encourage economic growth. Therefore, a good policy atmosphere and supervision are needed to create healthy rural banks.
Peran pelatihan dan efikasi diri terhadap minat berwirausaha dalam upaya peningkatan produktivitas kelompok tani di desa Putat Nutug Ciseeng, Bogor Noor, Laili Savitri; Badriah, Badriah; Hendratni, Tyahya Whisnu
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 6 No 2 (2023)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v6i2.1144

Abstract

This study aims to determine the effect of training and self-efficacy on interest in entrepreneurship to increase the productivity of farmer groups in Putat Nutug Village, Ciseeng, Bogor Regency. The population in this study were members of a farmer group of 150 people. Determination of the number of samples using the Slovin formula totaling 60 respondents, with a sampling technique using purposive sampling. The data analysis technique used structural equation modeling Partial Least Square (SEM-PLS). The results showed no direct effect of training on business interest and no direct influence of business interest on productivity. Training has a direct effect on productivity, self-efficacy on business interest, and self-efficacy on productivity. There is no effect of training on productivity through interest in entrepreneurship, and there is no effect of self-efficacy on productivity through interest in entrepreneurship.
MEMBANGUN KESADARAN GREEN ENTREPRENEUR PADA SISWA/I SMA SEJAHTERA 1 DEPOK Hendratni, Tyahya Whisnu; Azizah, Widyaningsih; Astuti, Shinta Budi; Rizal, Nelyumna; Irawan, Indra Ade; Wahyoeni, Sri Irviati; Wahyudi, Ade; Trirahayu, Dewi; Suyatna, Andini Rahmawati; Azzahrah, Fatimah
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2024): Volume 5 No 1 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i1.23935

Abstract

Kegiatan wirausaha merupakan satu bentuk kegiatan penting yang dapat memajukan suatu negara. jika terdapat 2% dari keseluruhan penduduk dalam satu negara menjadi seorang entrepreneur/wirausahawan, maka negara itu akan mencapai kemakmuran. Keberlanjutan usaha dalam jangka panjang bergantung pada seberapa peduli pengusaha terhadap dampak lingkungan yang ditimbulkan oleh usahanya. Nilai-nilai pelestarian lingkungan perlu ditanamkan pada setiap lini kegiatan perekonomian, terutama para generasi muda. Berkaitan dengan isu lingkungan dan pengangguran tersebut diatas, maka perlu dilakukan pembinaan pada generasi muda untuk dapat melakukan upaya menuju kemandirian bisnis dengan berbasis lingkungan. Kegiatan pengabdian pada Masyarakat ini bertujuan untuk memberikan kesadaran lingkungan sekaligus mengembangkan jiwa kewirausahaan para generasi muda khususnya SMA Sejahtera 1 Depok, setelah pelatihan peserta merasa bahwa materi yang disampaikan sangat baik (60,6%). Hal ini terbukti dengan sangat antusiasme peserta dalam mengikuti pelatihan. Selain itu, pemahaman dan penguasaan materi oleh narasumber juga dinilai sangat baik (72,7 %). Kejelasan Narasumber dalam menyampaikan materi dinilai sangat baik (75,8%), Kualitas materi menurut responden 72,7% dinilai sangat baik. Para Peserta merasakan kesesuaian materi (63,6%) dan manfaat yang diberikan (69,7%) sangat bermanfaat bagi kehidupan mereka. hasil dari survey kepuasan bahwa penilaian atas keseluruhan PkM mencapai 93,9% dinilai sangat baik.
The Influence Of Learning Management System Usability, Leadership Effectiveness And Information Transparency On Service Quality In Education: Penelitian Yani, Indri; Hendratni, Tyahya Whisnu; Nudu, Josef Hernawan; Putrianti, Flora Grace; Sukmarani; Aswadi, Dana
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 2 (October 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i2.4191

Abstract

The primary objective of this research is to measure the impact of a learning management system's (LMS) features, leadership effectiveness, and information openness on the quality of educational services. A quantitative explanatory approach with a sample of 200 students selected via purposive sampling was used for this research. The students who participated were those who had used an LMS for at least one semester and had interacted with the digital academic service system. Prior to conducting multiple linear regression analysis, the research tool was subject to a number of tests including validity, reliability, and classical assumptions. It was resulting that the three independent variables had a significant and positive impact on educational services. This research has made a theoretical contribution to the area of educational management in the digital age by identifying technology, leadership and transparency in information as essential in the process. The institutions can, as has been the case with research findings that have a practical nature, increase service quality by optimizing the LMS, reinforcing leadership, and providing clear and easily accessible information, as it is the case with research findings that have a practical nature.
The Influence of Influencer Credibility, Posting Frequency, and Entertainment Value on Social Media Engagement Behavior of Culinary Products Hendra, Hendra; Hendratni, Tyahya Whisnu; Istiqomah, Yuliani; Putrianti, Flora Grace; Mundzir, Mundzir; Bait, Jennifer Farihatul
Journal of Social Science and Business Studies Vol. 3 No. 4 (2025): JSSBS
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jssbs.v3i4.213

Abstract

This research aims at identifying the role of social media influencers' credibility, the frequency of posts, and the entertainment value of posts in consumer engagement behavior to culinary products on social media channels. Quantitative explanatory research method has been utilized whereby 300 people who are social media active users and frequently involved with culinary content were given a questionnaire. Purposive sampling was applied in this research basing it on the online behavior of the respondents, and the data was analyzed using multiple linear regression. The findings indicated that influencer's credibility, posting frequency, and content's entertainment value, all three independent variables were positively and significantly correlated with engagement behavior in social media. The present study not only contributes to the development of the theory of digital marketing and consumer behavior but also provides practical recommendations to culinary marketers on how to develop and maintain engagement strategies that are credible, consistent, and entertaining.  
The Influence of Knowledge Sharing, Organizational Agility, and IT Governance on the Digital Innovation Capability of E-Commerce Companies Djunaedi, Djunaedi; Hendratni, Tyahya Whisnu; Ahmad, Ahmad; Haribowo, Rio; Sidjabat, Sonya; Apramilda, Riesna
Journal of Information System, Technology and Engineering Vol. 3 No. 4 (2025): JISTE
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jiste.v3i4.205

Abstract

The objective of this research is to evaluate how knowledge sharing, organizational agility, and IT governance impact the digital innovation capability of e-commerce firms in Indonesia. The ever-evolving digital technology landscape demands quick and precise innovation capabilities from e-commerce companies to remain in the race and meet the customers’ wants. In this research, the quantitative method is applied through a survey of 200 respondents that are mainly from the national-scale e-commerce companies and digital startups. The outcomes indicate that all the three independent variables positively and significantly influence the capability of digital innovation. Knowledge sharing stimulates the cooperation of employees innovatively, the agility of an organization speeds up its adaptation to changes in the digital market, and IT governance takes care that the strategic way of innovation is both controlled and efficient. This study, besides being a theoretical contribution to organizational resource-based digital innovation management literature, has also practically benefited e-commerce firms through advising them to apply knowledge sharing strategies, organizational agility, and IT governance to strengthen their digital innovation competencies.
The Influence of Change Management, IT Infrastructure Capability, and Knowledge Management on Digital Transformation Success in Healthcare Units Tawil, Muhamad Risal; Hendratni, Tyahya Whisnu; Hamdany, Mohammad Azharie; Salim, Brian Sebastian; Akhirianto, Pas Mahyu; Dorothy, Natasha Auriel
Journal of Information System, Technology and Engineering Vol. 3 No. 4 (2025): JISTE
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jiste.v3i4.208

Abstract

The​‍​‌‍​‍‌ research reviewed the influence of change management, IT infrastructure, and knowledge management on the health units sector in Indonesia. A quantitative, explanatory research design along with a survey research method was employed to carry out this study, where data were obtained from a sample of 180 staff and managers in hospitals, community health centres and clinics with integrated digitised health systems. Some of the respondents were chosen through purposive sampling, mainly those who were directly involved in the digitisation process in the health sector. In the end, the three variables were all found to have positively and significantly influenced the success of the digital transformation. Hence, the success of digital transformation depends on the effective management of change, the quality of the infrastructure, and the organization's knowledge stock and flow the capability to capture, process, and disseminate ​‍​‌‍​‍‌knowledge.
The Influence of Digital Literacy, Peer Influence, and Security Training Effectiveness on Cybersecurity Behavior in the Banking and Finance Industry Ibrahim, Mozart Malik; Shabrina, Fildzah; Marnilin, Feni; Hendratni, Tyahya Whisnu; Apramilda, Riesna; Nugroho, Judianto Tjahjo
Journal of Information System, Technology and Engineering Vol. 3 No. 4 (2025): JISTE
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jiste.v3i4.215

Abstract

The study's main goal is to investigate how the three factors, digital literacy, peer influence, and security training, affect the cybersecurity behavior of the bank and finance industry's personnel. The research applied a quantitative explanatory method with a sample of 150 employees from banks, financial institutions, and fintech companies. The sample was drawn purposefully from the population. The multiple linear regression analysis results show that the independent variables digital literacy, peer influence, and security training all have a positive and significant impact on the dependent variable, which is cybersecurity behavior. The research not only makes a theoretical contribution to the discussion about human motivations in cybersecurity but also provides recommendations for the banking and finance industry that include increasing the level of digital literacy activities, encouraging positive social influences at workplaces, and maximizing the effectiveness of security training as a risk management strategy.
Peran perbankan yang terdaftar di bursa efek Indonesia dalam implementasi bisnis hijau dan pembangunan berkelanjutan Tyahya Whisnu Hendratni; Soemarsono DW; Hindradjid Harsono
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 10 No. 3 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020243103

Abstract

Salah satu bentuk perilaku etis yang dilakukan organisasi adalah tidak semata-mata hanya fokus pada pencapaian laba (profit) tetapi juga memberikan perhatian pada aspek lingkungan dan masyarakat agar mampu menjaga keberlanjutan dalam jangka panjang. Penelitian ini dikaitkan dengan Profitabilitas (ROA dan ROE termasuk kedalam rasio Profitabilitas). Eksistensi perusahaan berpotensi besar mengubah lingkungan masyarakat, baik ke arah positif maupun negatif. Keseimbangan antara aspek ekonomi, sosial dan lingkungan dapat diwujudkan dengan pelaksanaan tanggng jawab sosial atau corporate social responsibility (CSR). Tujuan penelitian ini yaitu untuk mengetahui dan menganalisis pengaruh masing-masing variabel CSR, ROA dan ROE terhadap pembangunan berkelanjutan melalui profitabilitas, serta peran perbankan dalam implementasi pembangunan berkelanjutan dan sebagai strategi pembangunan berkelanjutan. Metode penelitian yang digunakan yaitu metde kuantitatif. Populasi sebanyak 6 Bank Umum dengan modal diatas 30 Triliun. Teknik Pengambilan Sampel yang digunakan Purposive Sampling. Metode Analisis yang digunakan adalah metode Analisis Jalur (path Analysis). Hasil penelitian menunjukkan bahwa CSR dapat berpengaruh secara langsung Pembangunan secara langsung pembangunan berkelanjutan melaui profitabilitas. ROA berpengaruh secara langsung Pembangunan secara langsung pembangunan berkelanjutan melaui profitabilitas, ROE dapat berpengaruh secara langsung Pembangunan secara langsung pembangunan berkelanjutan melaui profitabilitas.
Co-Authors Abdul Malik Abdul Razak Munir Adi Soeprapto Adrian Afitza Septia Wardani Afrizal Afrizal Agus Rofi’i Ahmad Ahmad Ahmad Fikri Akhirianto, Pas Mahyu Alifah Andara Putri Alifah Andara Putri Anantadjaya, Samuel PD Andriya Risdwiyanto Andriya Risdwiyanto Andy Ismail Anita Bawaiqki Wandanaya Anton Nurcahyo Ardiyanto Maksimilianus Gai Arif Ismunandar Ariyanti, Rini Astuti, Enny Diah Ateniyanti Ateniyanti Ati Hermawati Atika Dyah Perwita Aulia Keiko Azizah, Widyaningsih Badriah, Badriah Baim Daniel Musyafa Baim Daniel Musyafa Bait, Jennifer Farihatul Bayu Retno Bekti Setiadi Budi Akhmad Tarigan Bunga Aditi Chaerani Nisa Chairul Anwar Cindy Sandra Lumingkewas Cotoro Mukri Dadang Suhardi Dana Aswadi Dana Aswadi Daniel Joseph Benedict Ngamelubun Dasep Supriatna Dede Siti Syamsiah Derriawan Derriawan Dewi Trirahayu Dian Riskarini Dinda Maura Ramadhani Djunaedi Djunaedi Djunaedi Djunaedi Dorothy, Natasha Auriel DW Soemarsono DW Soemarsono DW, Soemarsono Eka Sudarmaji Elisa Khairani Ermalina E Ermalina, Ermalina E Fatimah Azzahrah Fatimah Malini Lubis Fauzie Senoaji Feby Arma Putra Felix Sanggam Nainggolan Fildzah Shabrina Flora Grace Putrianti Flora Grace Putrianti Florida Aryani Florida Aryani Fujianti, Lailah Haidir Syafrullah Hamdany, Mohammad Azharie Hana Salsabila Putri hana Harahap, Subur Haribowo, Rio Haris Karyadi Harsono, Hindradjid Hendratn Hendryadi Hendryadi Henny Angri Manafe Heri Setiyawan Herman Jelatu Ibrahim, Mozart Malik Ikramina Larasati Hazrati Havidz Ilham Arief Ilmi Noor Rahmad Indra Satria Indri Yani, Indri Indriati, Trisnani Irawan, Indra Ade Irdiana, Sukma Irma Sari Permata Ismail Jamil Ismail Jamil Isna Juwita Iwan Henri Kusnadi Jasella Handayani Jefri Putri Nugraha Jefriyanto Jefriyanto Joko Ariawan Josef Hernawan Nudu Josef Hernawan Nudu Judianto Tjahjo Nugroho Judianto Tjahjo Nugroho Julaeha Julinta Paulina Kaleb Josua Parhusip Kurnia Heriansyah Kushariyadi Kushariyadi Kusnadi, Iwan Henri La Juli LAILAH FUJIANTI Laili Savitri Lazuardy Alief Lubis, Alifah Lettiane Virainy Marnilin, Feni Mohammad Azharie Hamdany Mohzana muhamad ibnu farizky Muhamad Risal Tawil Muhammad Ade Kurnia Harahap Muhammad Arsyad Muhammad Hery Santosa Muhammad Nuruddin Subhan Muhammad Nuruddin Subhan Muhammad Zakaria Mulyadi Mulyadi Mulyadi Mulyadi Mulyadi Mulyadi Mulyadi Mundzir Mundzir, Mundzir Mury Andayani Mustafa, Fahrina Mutiara Aulia Nadi, Muhammad Abi Berkah Nadia Rizki Febriyanti Nana Nawasiah Nasruddin Khalil Harahap Nawangwulan, Irma M Nelyumna Rizal Niken Widyastuti Noor, Laili Savitri nurhamdina Oktrivina, Amelia Pas Mahyu Akhirianto Pemy Christiaan Pipit Sundari Prasetya Putra Kusuma Primananda, Pande Gde Bagus Naya Putri Wahyu Novika Retnosari, Dewi Ricky Rizkie Riesna Apramilda Rika Kaniati Rinovian Rais Riyanti, Apriani Robby Tanod Mamusung Roy Setiawan Sabalius Uhai Salim, Brian Sebastian Samuel PD Anantadjaya Santosa, Muhammad Hery Saputra, Naufal Hilmi Sari, Titis Nistia Saripermanik Budayanti Sausan Zahra Mumtazah Rusbiyanto Sekar Jati Ningrum Shabrina, Fildzah Shanti Lysandra Shinta Budi Astuti Shinta Budi Astuti Shinta Budi Astuti Soemarsono DW Sri Purwati Subhan Fathu Alam Sudarmin Parenrengi Sukmarani Supriadi Thalib Susatyo Adhi Pramono, Susatyo Adhi Suyatna, Andini Rahmawati Tanti Widia Nurdiani Thalib, Supriadi Tri Endar Susianto Tri Susilowati Tri Susilowati Trisnani Indriati Violin, Vivid Wahyoeni, Sri Irviati Wahyu Inggar Fipiana Wahyudi, Ade Wahyuningratna, Ratu Nadya Wasi Widayadi Windreis, Christ Wulan, Dewi Putri Anjar Yanuar Latief Yanuar Nurdiansyah, Yanuar Yohana Oentarjo Yohana Oentarjo Yudha Luthfie Ananta Yuliani Istiqomah Yulyastanto, Arya Dwi Aptria