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Tyahya Whisnu Hendratni
Universitas Pancasila
Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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The Influence of Organizational Learning, Digital Transformation Readiness, and Market Orientation on Digital Service Performance in Digital-Based MSMEs Anton Nurcahyo; Pas Mahyu Akhirianto; Iwan Henri Kusnadi; Herman Jelatu; Julinta Paulina; Tyahya Whisnu Hendratni
Indonesian Journal of Innovation Multidisipliner Research Vol. 4 No. 3 (2026): Juli - September
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijim.v4i3.1629

Abstract

The purpose of this study is to analyze the effect of Organizational Learning, Digital Transformation Readiness and Market Orientation on Digital Service Performance in digital-based MSMEs. The research used a quantitative method with a survey method on digital-based MSMEs that were selected using purposive sampling methodology. The data were collected through online surveys and analyzed using multiple linear regression. The results showed that Organizational Learning, Digital Transformation Readiness and Market Orientation had a good and significant effect on Digital Service Performance either partially or simultaneously. The value of the coefficient of determination indicates that the changes in the Digital Service Performance can be explained by the three independent variables in this research. Digital Service Performance is most dominated by Digital Transformation Readiness. The research result shows that the quality of digital services of digital-based MSMEs is improved by the increase in organizational learning skills, digital transformation readiness, and strong market orientation. This research extends the literature of digital transformation, strategic management, and service management, and provides practical implications for MSMEs to improve quality of digital services and company competitiveness in the digital economy era.
Co-Authors Abdul Malik Abdul Razak Munir Adi Soeprapto Adrian Afitza Septia Wardani Afrizal Afrizal Agus Rofi’i Ahmad Ahmad Akhirianto, Pas Mahyu Anantadjaya, Samuel PD Andriya Risdwiyanto Andy Ismail Anita Bawaiqki Wandanaya Anton Nurcahyo Ardiyanto Maksimilianus Gai Arif Ismunandar Ariyanti, Rini Astuti, Enny Diah Ateniyanti Ateniyanti Ati Hermawati Atika Dyah Perwita Aulia Keiko Azizah, Widyaningsih Badriah, Badriah Bait, Jennifer Farihatul Budi Akhmad Tarigan Chaerani Nisa, Chaerani Chairul Anwar Cindy Sandra Lumingkewas Cotoro Mukri Dadang Suhardi Dana Aswadi Daniel Joseph Benedict Ngamelubun Dasep Supriatna Derriawan Derriawan Dewi Trirahayu Dian Riskarini Dinda Maura Ramadhani Djunaedi Djunaedi Djunaedi Djunaedi Dorothy, Natasha Auriel DW Soemarsono DW Soemarsono DW, Soemarsono Eka Sudarmaji Elisa Khairani Ermalina E Ermalina, Ermalina E Fatimah Azzahrah Fatimah Malini Lubis Fauzie Senoaji Feby Arma Putra Felix Sanggam Nainggolan Fildzah Shabrina Flora Grace Putrianti Flora Grace Putrianti Florida Aryani Florida Aryani Fujianti, Lailah Haidir Syafrullah Hamdany, Mohammad Azharie Hana Salsabila Putri hana Haribowo, Rio Haris Karyadi Harsono, Hindradjid Hendratn Hendryadi Hendryadi Heri Setiyawan Herman Jelatu Ibrahim, Mozart Malik Ilham Arief Ilmi Noor Rahmad Indra Satria Indri Yani, Indri Indriati, Trisnani Irawan, Indra Ade Irdiana, Sukma Isna Juwita Iwan Henri Kusnadi Jasella Handayani Jefri Putri Nugraha Jefriyanto Jefriyanto Joko Ariawan Josef Hernawan Nudu Julaeha Julinta Paulina Kaleb Josua Parhusip Kurnia Heriansyah Kushariyadi Kushariyadi Kusnadi, Iwan Henri La Juli LAILAH FUJIANTI Laili Savitri Lazuardy Alief Lubis, Alifah Lettiane Virainy Marnilin, Feni Mohammad Azharie Hamdany Mohzana muhamad ibnu farizky Muhamad Risal Tawil Muhammad Ade Kurnia Harahap Muhammad Arsyad Muhammad Hery Santosa Muhammad Nuruddin Subhan Muhammad Zakaria Mulyadi Mulyadi Mulyadi Mundzir Mundzir, Mundzir Mury Andayani Mustafa, Fahrina Nadi, Muhammad Abi Berkah Nadia Rizki Febriyanti Nana Nawasiah Nasruddin Khalil Harahap Nawangwulan, Irma M Nelyumna Rizal Niken Widyastuti Noor, Laili Savitri Nugroho, Judianto Tjahjo nurhamdina Oktrivina, Amelia Pas Mahyu Akhirianto Pipit Sundari Putri Wahyu Novika Retnosari, Dewi Ricky Rizkie Riesna Apramilda Rinovian Rais Riyanti, Apriani Robby Tanod Mamusung Roy Setiawan Sabalius Uhai Salim, Brian Sebastian Samuel PD Anantadjaya Santosa, Muhammad Hery Saputra, Naufal Hilmi Sari, Titis Nistia Saripermanik Budayanti Sekar Jati Ningrum Shabrina, Fildzah Shanti Lysandra Shinta Budi Astuti Shinta Budi Astuti Shinta Budi Astuti Soemarsono DW Subhan Fathu Alam Sudarmin Parenrengi Sukmarani Supriadi Thalib Susatyo Adhi Pramono, Susatyo Adhi Suyatna, Andini Rahmawati Tanti Widia Nurdiani Thalib, Supriadi Tri Susilowati Tri Susilowati Trisnani Indriati Violin, Vivid Wahyoeni, Sri Irviati Wahyudi, Ade Wahyuningratna, Ratu Nadya Windreis, Christ Wulan, Dewi Putri Anjar Yanuar Nurdiansyah, Yanuar Yohana Oentarjo Yudha Luthfie Ananta Yuliani Istiqomah Yulyastanto, Arya Dwi Aptria