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ANALISIS PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINCARE KAHF DI KALANGAN MAHASISWA FEB UNIVERSITAS PANCASILA Tyahya Whisnu Hendratni; Felix Sanggam Nainggolan
JIMP : Jurnal Ilmiah Manajemen Pancasila Vol. 6 No. 1 (2026): Maret
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65179/jimp.2026.9137

Abstract

This study aims to analyze the influence of price and product quality on the purchase decision of Kahf skincare products among students of the Faculty of Economics and Business, Pancasila University. The background of this research is based on the rapid growth of the skincare industry in Indonesia and the importance of understanding the factors that influence consumer purchasing decisions, particularly among students. This research uses a quantitative approach with a descriptive method. The research sample consists of 100 students from the Faculty of Economics and Business, Pancasila University, who have previously purchased Kahf skincare products. The data analysis technique employed is Structural Equation Modeling (SEM) with the assistance of SmartPLS software. The results indicate that price and product quality have a direct positive effect on purchase decisions. This research concludes that pricing strategies and product quality improvements need to be balanced to enhance consumer purchase decisions. The practical implications of these findings can be utilized by the Kahf brand management in designing more targeted marketing strategies.
PENGARUH KETERBATASAN UANG SAKU DAN PENGGUNAAN PAYLATER TERHADAP PENGELOLAAN KEUANGAN MAHASISWA DENGAN LITERASI KEUANGAN SEBAGAI VARIABEL MODERASI Mutiara Aulia; Tyahya Whisnu Hendratni Hendratni; Chaerani Nisa; Rika Kaniati
JIMP : Jurnal Ilmiah Manajemen Pancasila Vol. 6 No. 1 (2026): Maret
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65179/jimp.2026.9840

Abstract

The rapid development of digital financial services has significantly influenced students’ financial behavior, particularly in managing personal finances amid limited allowances and the increasing use of paylater services. This study aims to analyze the effect of allowance constraints and paylater usage on students’ financial management, with financial literacy as a moderating variable. The population of this study consists of university students domiciled in the Greater Jakarta area (JABODETABEK). The sampling technique employed was non-probability sampling using the purposive sampling method. Data were collected through an online questionnaire and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with the assistance of SmartPLS 4 software. The results indicate that allowance constraints have a positive and significant effect on students’ financial management, while paylater usage does not have a significant effect. Furthermore, financial literacy has a positive and significant effect on students’ financial management. However, financial literacy does not moderate the relationship between allowance constraints and students’ financial management, nor does it moderate the relationship between paylater usage and students’ financial management. The R-square value of 0.896 indicates that the proposed model has strong explanatory power. These findings suggest that students’ financial management is more strongly influenced by allowance constraints and financial literacy than by the use of paylater services
The Influence Of Crisis Leadership, Knowledge Management And Innovation Culture On Organizational Resilience In Higher Education Institutions Ardiyanto Maksimilianus Gai; Chairul Anwar; Samuel PD Anantadjaya; Iwan Henri Kusnadi; Tyahya Whisnu Hendratni; Dasep Supriatna
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.5473

Abstract

Higher education institutions need to establish strong organizational resilience because their educational systems must adapt to sudden unpredictable changes that occur in their dynamic environments. The research investigates the relationship between crisis leadership knowledge management and innovative work environments and their impact on institutional resilience at higher education institutions. The researchers conducted their study through a quantitative research method which used an explanatory research design. The study collected data through a structured questionnaire which surveyed 180 participants who worked as unit leaders and lecturers and educational staff members from different Indonesian higher education institutions that the researchers selected through purposive sampling method. The researchers used multiple linear regression to analyze data after they finished testing validity and reliability and classical assumptions. The study demonstrates that organizations achieve resilience through the combination of crisis leadership activities and knowledge management practices and innovation work environment implementation. The research demonstrates that leadership attributes and cognitive elements and cultural components work together to establish organizational resilience in higher education institutions. The research findings show that sustainable organizational resilience practices enable higher education leaders to create policies which enhance institutional adaptability.
Analisis Pembiayaan UMKM Berbasis Syariah dalam Mendukung Ekonomi Inklusif Tyahya Whisnu Hendratni; Heri Setiyawan
Jurnal Bisnis dan Manajemen West Science Vol 4 No 04 (2025): Jurnal Bisnis dan Manajemen West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jbmws.v4i04.2918

Abstract

Penelitian ini mengkaji peran pembiayaan berbasis syariah dalam mendukung ekonomi inklusif melalui pengalaman lima informan UMKM di Indonesia. Dengan pendekatan kualitatif, wawancara mendalam dilakukan untuk mengeksplorasi bagaimana UMKM memandang, memanfaatkan, dan memperoleh manfaat dari produk keuangan yang sesuai syariah. Temuan menunjukkan bahwa pembiayaan berbasis syariah memfasilitasi akses modal, mempromosikan praktik bisnis etis, dan memfasilitasi pertumbuhan bisnis yang berkelanjutan, sehingga berkontribusi pada partisipasi ekonomi yang lebih luas. Mekanisme pembagian untung-rugi dan perjanjian yang transparan ditekankan sebagai faktor kunci dalam membangun kepercayaan antara pemberi pinjaman dan pengusaha. Tantangan seperti literasi keuangan yang terbatas, prosedur birokrasi, dan masalah aksesibilitas juga diidentifikasi. Secara keseluruhan, studi ini menyoroti potensi pembiayaan berbasis syariah sebagai alat strategis untuk meningkatkan inklusi keuangan dan mempromosikan perkembangan sosial-ekonomi yang adil di sektor UMKM.
Financial Report Digitalization on Transparency and Accuracy in Multinational Companies Tyahya Whisnu Hendratni
Jurnal Ilmiah Akuntansi Kesatuan Vol. 13 No. 4 (2025): JIAKES Edisi Agustus 2025
Publisher : Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jiakes.v13i4.3570

Abstract

The digital transformation of financial reporting has become essential for multinational companies to ensure transparent and accurate financial information in the Industry 4.0 era. This study aims to examine the influence of financial report digitalization on the transparency and accuracy of financial information in multinational companies. A quantitative approach was employed, using Structural Equation Modeling to analyze data from 162 multinational companies selected through purposive sampling. Data were collected via questionnaires distributed to finance division heads and supplemented by annual reports. The findings reveal that digitalization significantly enhances transparency (path coefficient 0.632, p-value less than 0.001) and accuracy (path coefficient 0.571, p-value less than 0.001), driven by technologies such as enterprise resource planning, cloud accounting, blockchain, and artificial intelligence. This study concludes that digitalization strengthens financial governance by improving data accessibility and reliability, though its applicability may be limited to companies with advanced digital infrastructure. These results provide insights for companies to invest in digital technologies and for regulators to develop harmonized reporting standards.
The Influence of Organizational Learning, Digital Transformation Readiness, and Market Orientation on Digital Service Performance in Digital-Based MSMEs Anton Nurcahyo; Pas Mahyu Akhirianto; Iwan Henri Kusnadi; Herman Jelatu; Julinta Paulina; Tyahya Whisnu Hendratni
Indonesian Journal of Innovation Multidisipliner Research Vol. 4 No. 3 (2026): Juli - September
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijim.v4i3.1629

Abstract

The purpose of this study is to analyze the effect of Organizational Learning, Digital Transformation Readiness and Market Orientation on Digital Service Performance in digital-based MSMEs. The research used a quantitative method with a survey method on digital-based MSMEs that were selected using purposive sampling methodology. The data were collected through online surveys and analyzed using multiple linear regression. The results showed that Organizational Learning, Digital Transformation Readiness and Market Orientation had a good and significant effect on Digital Service Performance either partially or simultaneously. The value of the coefficient of determination indicates that the changes in the Digital Service Performance can be explained by the three independent variables in this research. Digital Service Performance is most dominated by Digital Transformation Readiness. The research result shows that the quality of digital services of digital-based MSMEs is improved by the increase in organizational learning skills, digital transformation readiness, and strong market orientation. This research extends the literature of digital transformation, strategic management, and service management, and provides practical implications for MSMEs to improve quality of digital services and company competitiveness in the digital economy era.
Dampak Fintech terhadap Masa Depan Perbankan Syariah dan Perbankan Konvensional Tyahya Whisnu Hendratni; Irma Sari Permata; Mulyadi Mulyadi; Baim Daniel Musyafa; Ismail Jamil; Alifah Andara Putri
Jurnal Ilmu Manajemen Terapan Vol. 7 No. 6 (2026): Jurnal Ilmu Manajemen Terapan (Juli - Agustus 2026)
Publisher : Dinasti Review Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jimt.v7i6.9654

Abstract

Perkembangan teknologi informasi dan komunikasi membawa perubahan yang signifikan , yaitu industri dan jasa. Inovasi yang berkembang pesat adalah Fintech, yaitu pemanfaatan teknologi digital dalam menyediakan berbagai layanan keuangan yang cepat, efisien, mudah diakses, serta memiliki biaya operasional yang  rendah. Kehadiran Fintech mengubah perilaku masyarakat dalam melakukan transaksi keuangan, pembayaran digital, transfer dana, investasi, pinjaman daring (peer-to-peer lending), crowdfunding, hingga pengelolaan aset secara digital. Perubahan tersebut memberikan dampak yang cukup besar terhadap perkembangan perbankan Syariah maupun perbankan Konvensional di Indonesia.Penelitian ini bertujuan untuk menganalisis dampak perkembangan fintech dilakukan agar kedua sistem perbankan mampu beradaptasi di era transformasi digital. Penelitian menggunakan metode studi literatur dengan pendekatan deskriptif kualitatif melalui analisis berbagai jurnal ilmiah, regulasi, buku, dan publikasi resmi yang berkaitan dengan fintech perbankan..Hasil kajian menunjukkan bahwa fintech memberikan dampak positif terhadap perbankan konvensional, percepatan transaksi, perluasan layanan digital, pengembangan produk inovatif, serta peningkatan kualitas nasabah, fintech juga meningkatkan tingkat persaingan sehingga bank dituntut melakukan transformasi digital berkelanjutan Pada perbankan syariah, inklusi keuangan syariah, memperluas akses pembiayaan, meningkatkan efisiensi operasional, dan mempercepat digitalisasi layanan berbasis prinsip syariah. Implementasi fintech syariah masih menghadapi persoalan kepatuhan terhadap prinsip syariah, keamanan data, regulasi yang kompleks, rendahnya literasi keuangan digital.
The Influence of Green Brand Image, Environmental Consciousness, and Sustainable Consumption Values on Green Consumer Behavior of Electric Vehicle Consumers in Indonesia Yanuar Latief; Sri Purwati; Tri Endar Susianto; Bunga Aditi; Dede Siti Syamsiah; Tyahya Whisnu Hendratni
Greenation International Journal of Tourism and Management Vol. 4 No. 2 (2026): (GIJTM) Greenation International Journal of Tourism and Management (June - Augu
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijtm.v4i2.1264

Abstract

The purpose of this study is to examine the effect of Green Brand Image, Environmental Consciousness and Sustainable Consumption Values on Green Consumer Behavior of electric car customers in Indonesia. The research method used is quantitative approach by using survey technique to respondents who are electric car users in Indonesia. A purposive sampling was used for the sampling method. Data analysis was done using multiple linear regression. The research findings revealed that Green Brand Image, Environmental Consciousness and Sustainable Consumption Values have partial and simultaneous positive and significant effect on Green Consumer Behavior. Among the three factors, the Sustainable Consumption Values had the most influence on the green consumption behavior of electric car buyers. The study results indicated that developing environment-friendly brand image, increasing public knowledge of environmental concerns, and promoting sustainable consumption ideals are important ways in enhancing Green Consumer Behavior of Indonesian society. The study’s findings should add to the green marketing and consumer behavior literature and provide insights to electric car manufacturers and regulators on how to speed up the transition to more sustainable transportation.
Pengaruh Uang Saku Dan Literasi Keuangan Terhadap Keputusan Investasi Melalui Pengelolaan Keuangan Pribadi Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Pancasila Prasetya Putra Kusuma; Tyahya Whisnu Hendratni
JURNAL MANAJEMEN PENDIDIKAN Vol. 14 No. 01 (2026): Jurnal Manajemen Pendidikan (SI)
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jmp.v14i01.289

Abstract

The Influence of Pocket Money and Financial Literacy on Investment Decisions through Personal Financial Management of Students of the Faculty of Economics and Business, Pancasila University This study aims to analyze the influence of pocket money and financial literacy on investment decisions through personal financial management of students of the Faculty of Economics and Business, Pancasila University. Pocket money and financial literacy levels are important factors that affect students' ability to manage their finances and make the right investment decisions. This study uses a quantitative approach with a survey method. The data was collected through the distribution of questionnaires to students of the Faculty of Economics and Business, Pancasila University. The data analysis techniques used are regression analysis and path analysis to test the direct and indirect influence between variables. The results of the study show that pocket money and financial literacy have a positive and significant effect on personal financial management. Furthermore, personal financial management has a positive and significant effect on students' investment decisions. In addition, allowance and financial literacy also have an indirect influence on investment decisions through personal financial management. This research is expected to contribute to increasing students' understanding of the importance of financial literacy and personal financial management in supporting rational investment decision-making.
Co-Authors Abdul Malik Abdul Razak Munir Adi Soeprapto Adrian Afitza Septia Wardani Afrizal Afrizal Agus Rofi’i Ahmad Ahmad Akhirianto, Pas Mahyu Alifah Andara Putri Anantadjaya, Samuel PD Andriya Risdwiyanto Andriya Risdwiyanto Andy Ismail Anita Bawaiqki Wandanaya Anton Nurcahyo Ardiyanto Maksimilianus Gai Arif Ismunandar Ariyanti, Rini Astuti, Enny Diah Ateniyanti Ateniyanti Ati Hermawati Atika Dyah Perwita Aulia Keiko Azizah, Widyaningsih Badriah, Badriah Baim Daniel Musyafa Bait, Jennifer Farihatul Bayu Retno Bekti Setiadi Budi Akhmad Tarigan Bunga Aditi Chaerani Nisa, Chaerani Chairul Anwar Cindy Sandra Lumingkewas Cotoro Mukri Dadang Suhardi Dana Aswadi Dana Aswadi Daniel Joseph Benedict Ngamelubun Dasep Supriatna Dede Siti Syamsiah Derriawan Derriawan Dewi Trirahayu Dian Riskarini Dinda Maura Ramadhani Djunaedi Djunaedi Djunaedi Djunaedi Dorothy, Natasha Auriel DW Soemarsono DW Soemarsono DW, Soemarsono Eka Sudarmaji Elisa Khairani Ermalina E Ermalina, Ermalina E Fatimah Azzahrah Fatimah Malini Lubis Fauzie Senoaji Feby Arma Putra Felix Sanggam Nainggolan Fildzah Shabrina Flora Grace Putrianti Flora Grace Putrianti Florida Aryani Florida Aryani Fujianti, Lailah Haidir Syafrullah Hamdany, Mohammad Azharie Hana Salsabila Putri hana Harahap, Subur Haribowo, Rio Haris Karyadi Harsono, Hindradjid Hendratn Hendryadi Hendryadi Henny Angri Manafe Heri Setiyawan Herman Jelatu Ibrahim, Mozart Malik Ikramina Larasati Hazrati Havidz Ilham Arief Ilmi Noor Rahmad Indra Satria Indri Yani, Indri Indriati, Trisnani Irawan, Indra Ade Irdiana, Sukma Irma Sari Permata Ismail Jamil Isna Juwita Iwan Henri Kusnadi Jasella Handayani Jefri Putri Nugraha Jefriyanto Jefriyanto Joko Ariawan Josef Hernawan Nudu Julaeha Julinta Paulina Kaleb Josua Parhusip Kurnia Heriansyah Kushariyadi Kushariyadi Kusnadi, Iwan Henri La Juli LAILAH FUJIANTI Laili Savitri Lazuardy Alief Lubis, Alifah Lettiane Virainy Marnilin, Feni Mohammad Azharie Hamdany Mohzana muhamad ibnu farizky Muhamad Risal Tawil Muhammad Ade Kurnia Harahap Muhammad Arsyad Muhammad Hery Santosa Muhammad Nuruddin Subhan Muhammad Zakaria Mulyadi Mulyadi Mulyadi Mulyadi Mulyadi Mundzir Mundzir, Mundzir Mury Andayani Mustafa, Fahrina Mutiara Aulia Nadi, Muhammad Abi Berkah Nadia Rizki Febriyanti Nana Nawasiah Nasruddin Khalil Harahap Nawangwulan, Irma M Nelyumna Rizal Niken Widyastuti Noor, Laili Savitri Nugroho, Judianto Tjahjo nurhamdina Oktrivina, Amelia Pas Mahyu Akhirianto Pipit Sundari Prasetya Putra Kusuma Putri Wahyu Novika Retnosari, Dewi Ricky Rizkie Riesna Apramilda Rika Kaniati Rinovian Rais Riyanti, Apriani Robby Tanod Mamusung Roy Setiawan Sabalius Uhai Salim, Brian Sebastian Samuel PD Anantadjaya Santosa, Muhammad Hery Saputra, Naufal Hilmi Sari, Titis Nistia Saripermanik Budayanti Sekar Jati Ningrum Shabrina, Fildzah Shanti Lysandra Shinta Budi Astuti Shinta Budi Astuti Shinta Budi Astuti Soemarsono DW Sri Purwati Subhan Fathu Alam Sudarmin Parenrengi Sukmarani Supriadi Thalib Susatyo Adhi Pramono, Susatyo Adhi Suyatna, Andini Rahmawati Tanti Widia Nurdiani Thalib, Supriadi Tri Endar Susianto Tri Susilowati Tri Susilowati Trisnani Indriati Violin, Vivid Wahyoeni, Sri Irviati Wahyudi, Ade Wahyuningratna, Ratu Nadya Wasi Widayadi Windreis, Christ Wulan, Dewi Putri Anjar Yanuar Latief Yanuar Nurdiansyah, Yanuar Yohana Oentarjo Yudha Luthfie Ananta Yuliani Istiqomah Yulyastanto, Arya Dwi Aptria