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All Journal Indonesian Journal of Educational Research (IJER) Jurnal Penelitian Pendidikan IPA (JPPIPA) BIOSFER : Jurnal Biologi dan Pendidikan Biologi Jurnal Ilmiah Ilmu Komputer Fakultas Ilmu Komputer Universitas Al Asyariah Mandar Jurnal Teknologi Kedirgantaraan (JTK) Jurnal Kefarmasian AKFARINDO Jurnal Penelitian Agrosamudra Jurnal Biogenerasi Spizaetus: Jurnal Biologi dan Pendidikan Biologi Al-Minhaj Jurnal Hukum Lex Generalis Jurnal Riset Kajian Teknologi dan Lingkungan Jurnal Pengembangan Masyarakat Lokal Al-Isyrof: Jurnal Bimbingan Konseling Islam JAGO TOLIS : Jurnal Agrokompleks Tolis International Journal of Educational Review, Law And Social Sciences (IJERLAS) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) PUCUK : Jurnal Ilmu Tanaman International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Jurnal Kependidikan International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Journal Of Human And Education (JAHE) Jurnal Ilmiah Mahasiswa Raushan Fikr Edukasia: Jurnal Pendidikan dan Pembelajaran Agrivet: Jurnal Ilmu-ilmu Pertanian dan Peternakan Ahmad Dahlan Medical Journal Abdi Cendekia: Jurnal Pengabdian Masyarakat Metodika:Journal of Educational Administration Jurnal Karajata Engineering Wasathiyyah: Jurnal Pemikiran Fikih dan Ushul Fikih Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA) Jurnal Marine Inside Ilmu Perikanan Tropis Nusantara International Conference on Health Science, Green Economics, Educational Review and Technology (IHERT) Jurnal Sains dan Pendidikan Biologi Jurnal Civil Engineering Study Ramatekno Ininnawa: Jurnal Pengabdian Masyarakat MULTIPLE: Journal of Global and Multidisciplinary Jurnal Biologi Babasal Jurnal Kemitraan Responsif untuk Aksi Inovatif dan Pengabdian Masyarakat NALAR: Journal Of Law and Sharia KISA INSTITUE : Journal of Economics, Accounting, Business, Management, Engineering and Society RESLAJ: Religion Education Social Laa Roiba Journal Jurnal As-Syar’i: Jurnal Bimbingan & Konseling Keluarga Journal of International Multidisciplinary Research Serambi Engineering Jurnal Dedikasi Masyarakat Jurnal Hasil-Hasil Pengabdian dan Pemberdayaan Masyarakat (JHP2M) Journal of Excellence Humanities and Religiosity Fundamental : Jurnal Ilmiah Hukum Jurnal Agricultural Science Jurnal Pengabdian kepada Masyarakat (PEMAS) Lestari: Jurnal Pengabdian Kepada Masyarakat TADAYYUN: Journal of Religious, Social and Humanities
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THE INFLUENCE OF AUGMENTED REALITY (AR) TECHNOLOGY, ADVERTISING APPEALS, LIVE SHOPPING, AND INFLUENCER MARKETING ON PURCHASING DECISIONS FOR HANASUI LIPSTICK PRODUCTS (CASE STUDY ON FEMALE STUDENTS IN LHOKSEUMAWE CITY) Cut Dhea Fidela; Adnan; Naufal Bachri; Rahmaniar
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 4 (2025): August
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i4.4069

Abstract

The present study investigates the influence of Augmented Reality (AR), advertising appeal, live shopping and influencer marketing on consumer purchasing decisions, with a specific focus on female university students in Lhokseumawe City as consumers of Hanasui lipstick products. The accelerated evolution of digital marketing platforms, in conjunction with the incorporation of interactive technologies, has profoundly influenced consumer behaviour, particularly within the cosmetics industry, where the experience of products holds particular significance. A purposive sampling method, categorised as non-probability sampling, was employed to select 120 respondents. The data were collected through an online questionnaire, which was distributed via Google Forms. The data were then analysed using multiple linear regression with SPSS version 21. The findings indicate that augmented reality (AR), advertising appeal, and live shopping features have a significant and positive influence on purchasing decisions, suggesting that immersive experiences and interactive product demonstrations enhance consumer confidence and interest. However, the investigation revealed that influencer marketing did not demonstrate a significant effect, suggesting that personal factors or peer recommendations may have a greater impact on consumer behaviour in this context than promotional content from influencers.
THE INFLUENCE OF LEADERSHIP STYLE ON ORGANIZATIONAL COMMITMENT WITH JOB SATISFACTION AS AN INTERVENING VARIABLE IN LHOKSEUMAWE POLICE Ari Lasta Irawan; Marbawi; Adnan; Aiyub; Faisal Matriadi; Ikramuddin
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 5 (2023): October
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i5.1130

Abstract

This study aims at the influence of digital leadership and transformational leadership on organizational commitment with job satisfaction as an intervening variable to the Lhokseumawe police station. For the dependent variable of this study is digital leadership and transformational leadership, the independent variable is the organizational commitment of the police station. Intervening variables are job satisfaction. The population in this study was the Police Personal of the Lhokseumawe District Police which numbered 575, the sampling technique used proportionate stratified random sampling and obtained a sample of 170 respondents who were police officers of the Lhokseumawe police station, the research method used is a quantitative method for data analysis method using Structural Equation Modeling (SEM). The results of this study indicate that, digital leadership has a significant effect on job satisfaction, transformational leadership has a significant effect on job satisfaction, leadership has an effect on organizational commitment, transformational leadership has a significant effect on organizational commitment, job satisfaction has a significant effect on organizational commitment,.
ANALYSIS OF THE INFLUENCE OF CAREER DEVELOPMENT AND WORK-LIFE BALANCE ON EMPLOYEE TURNOVER INTENTION OF THE MILLENIAL GENERATION WITH JOB SATISFACTION AS INTERVENING VARIABLES IN BPJS HEALTH WEST KALIMANTAN Sri Wahyuni; Aiyub; Adnan; Marbawi; Yanita
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 4 No. 2 (2024): April
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v4i2.1549

Abstract

This study aims to determine the effect of career development and work-life balance on turnover intention of millennial generation employees with job satisfaction as an intervening variable at the West Kalimantan Health BPJS. The sample in this study amounted to 91 employees who used the SEM PLS analysis method with WarpPLS software. The results revealed that career development has a positive and significant effect on job satisfaction. Work life balance has a positive and significant effect on job satisfaction. Career development has a positive and significant effect on turnover intention. Work life balance has a positive and significant effect on turnover intention. Job satisfaction has a positive and significant effect on turnover intention. In this study job satisfaction acts as a mediator. Turn over intention can be improved by career development, job satisfaction, and protection for the company's intangible assets.
THE EFFECT OF ENTREPRENEURIAL ORIENTATION ON SOCIAL MEDIA MARKETING ADOPTION AND MSME PERFORMANCE: THE MODERATING ROLE OF INNOVATION ABILITY Muhammad Al Hafis; Naufal Bachri; Mohd. Heikal; Ikramuddin; Adnan; Heriyana
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 5 (2025): October
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i5.4404

Abstract

This study aims to examine the influence of entrepreneurial orientation on the adoption of social media marketing and the performance of MSMEs: the moderating role of innovation capability. This study was conducted on 120 MSMEs in North Aceh Regency, and data collection was carried out through questionnaires distributed through Google Forms. The data analysis tool used Structural Equation Modeling (SEM) operated with Amos. The results of the study found that entrepreneurial orientation significantly influenced the adoption of social media marketing and the performance of MSMEs. The adoption of social media marketing and innovation capability also significantly improved the performance of MSMEs. And in testing the mediation effect of social media marketing adoption significantly mediated the influence of customer value on customer loyalty. Furthermore, in testing the moderation effect, innovation capability significantly moderated the influence of social media marketing adoption on MSME performance. The results of this study are expected to provide important contributions for stakeholders in formulating MSME business marketing policies and strategies in the future
THE EFFECT OF PERCEIVED EASE OF USE AND PERCEIVED USEFULNESS ON CUSTOMER SATISFACTION AND INTENTION TO CONTINUE USE E-WALLET IN THE COMMUNITY OF LHOKSEUMAWE CITY Sapna Biby; Fachry Zaldi; Mariyudi; Naufal Bachri; Adnan; Ikramuddin
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 6 (2025): December
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines the influence of Perceived Ease of Use and Perceived Usefulness on Customer Satisfaction and Intention to Continue Using E-Wallets in Lhokseumawe City. The sample in this study was 140 people from Lhokseumawe City who had used e-wallets. Data collected through questionnaires were analyzed using data analysis methods using Structural Equation Modeling (SEM) which was operationalized with the Analysis of Moment Structure (AMOS) tool. The results of the study indicate that PEU and PU have a significant effect on CS and IU. And CS has a direct effect on IU. Then, in testing the indirect effect, CS was found to play a role as a partial mediating variable in the relationship between PEU and PU on IU. The results of this study are expected to be important information for e-wallet brand providers in making policies related to product development. The results of this study also provide important information for consumers or e-wallet users in deciding to use e-wallets to support transactions through digital marketing.
Co-Authors , M. Arzandy Marsal -, Muhammad Fahminuddin -, Suci Andriani A. Aldi Syarifuddin Abdul Muis Adnan Adnan Afrida, Rina Agus Putra AS Agus Salim Nazar Ahmad Aiyub Akrom, Akrom Alam, Dawood Shah Aldi, Suhardi Alimuddin Ali Amelia, Nila Amiruddin Amirullah Ananda Rizky Andani Achmad Andi Asmawati Azis Andi Bustan Didi Andi Mulawakkan Firdaus Andi Tenri Ola Rivai Andri Ani Nur Anwar Ari Lasta Irawan Ari Pramuja Adittiya, Ari Pramuja Adittiya Aris Susanto Aristiani, Windy Arsal, A. Farida Arwana, Wandi Asdar Asfarina, Sharwanda Astri, Zul Asy'ari Nisyullah Awi Dassa Ayu Alfina Pratiwi Amar Bahri, Halida Bauzad, Andi Nur Anugrah Boy Riza Juanda Budi Setiawan Chaeril Syafri Chairil Akhyar Chalirafi Cut Darmawati Cut Dhea Fidela Cut Evi Oktaviani Cut Mulyani Cut Nazira Maulida Cut Nurul Azman Dara Darmawati Muchtar Desi Ariani Rahayu Desti Ayu Dhiya Wirdatul Izzah Dian Pertiwi Dwi Pramesti. Y Dwi Rahayu Dini Eko Fransiko Eko Fransisko Elistiana, Dinda Ian EM Yusuf Iis Endah Yuniarti, Endah Eneng Muslihah Erlangga, Anak Agung Gde Wahyu Sukma Ermin, Ade Erni Fhonna Fachrunnisa, Nurul Fachry Zaldi Fadillah, Muammar Fahri Ramadhan Fairus Fandi Ahmad Farah Anissa Farhan Kandarifa Fathul Rezki Iradha Fatimah Azzahrah Fatur Fauziah, Rani Fazrurrakhman Al Farisi Febri Nur Pramudya Fini Nurul Azzara Fiqrayanti, Nurul Firdaus Daud G.H, Muliana Gufran Hakiki, Iqmal Hamdiah Hamka.L Harmoko Haryuni Henni Sutryani Henny Setyawati Henra Malik Heriyana Herman Fithra Hisyam Hisyam Ihsan Husain, Nazar Husaini Ikram Ikramuddin, Ikramuddin Iksan ILHAM Imaduddin, Asad Ishak, Musli Isna Apriliza Aisyah Iswahyudi Jasman Jawad, Ahmad Juanda, Boy Riza Juhriati Juli Mursyida Juliantara, Pande Putu Ode JuliMursyida Jullimursyida Jumaini Junaidin, Junaidin Kahar Kahar Keysha Alia Salsabila Pasaribu Khairina AR Khairunnisa La Jeti Layli Pitri Yani Lestari, Dian Dwi Likdanawati M. Ilham Akbar Sabri M. Jabir M M.Subhan Marbawi, Marbawi Mardia Apriani Mardia Apriansi Mardian Apriansi Maria Heviyanti Mariyudi Marshanda Yuwinancy Maryatul, Maryatul Maryudi Marzuki Masdar, Rinaldi Matriadi, Faisal Ma`arij, Aman Minahari Miswar T Mohd. Heikal Monica Juliani Sagala Mu'azzaz, Nisrin MUCHSIN Muh Rizwan Muh. Fitrah, Muh. Fitrah Muhammad Al Hafis Muhammad Amin Muhammad Ammar Naufal Muhammad Ichsan Adnan Muhammad Junda Muhammad Rijal Muhammad Rizki Muhammad Whasil Mufti Ulwan Muhiddin Palennari Mujahid Damopolii Muliyani Munandar Musahadi Mustapa, Doni Nadhila Isara Nadila Yusrina Nasot, Marselinus Nasrullah Naufal Bachri, Naufal NIA FEBRIANTI, NIA Nidea Rinzeni Nova Lestari, Diana Nugraha, Azmi Fathin Eka Nur Alamsyah, Nur Nur Ifansyah Nurdin, Rizky Aprilliani NURUL HIKMAH Pane, Febbri Andreas Parwito Parwito, Parwito Putri Faradila Putri Milanda Bainamus Putri Nur Elvadita, Putri Regina Pratiwi Rachman Saleh Rahma Yanti Br Damanik Rahmaniar Rahmawati Rahmiza, Intan Raisul Amin Loamena Randitha Missouri Ratu, Tursina Raza, Hassam Riadi Suhendra Rico Nur Ilham Rini Qurratul Aini Rini Suryani Ristiana, Evi Riva Hayatunnisa Rizky Amelia Rizky Septika Utami Rofikah, Ummu Rosita Rosmaiti, Rosmaiti Rusdi Rusvita Rusydi Rusydi Abubakar Sabila, Rizka Aulia Sagita, Yelin Sahli, Argun Sahril Afandi S Samsul Bahri Sapna Biby Sara Paridah Sarbini, Ilyas Sari Yunus Shinta Novitalia Shobri Siska Tri Amanda Siti Maimunah Solly Aryza Sri Ulfa Junaidah Sri Wahyuni Suci Ramandhani Sugiarto, Sri Sukirman Sulfadli Sulindra, I Made Suryana, Irma SURYANI Su’da Al Muntazah Syahru Ramadhan Syamsul Bahri Sylfiyatul Hulfa Zalza T. Edyansyah, T. Edyansyah TARNO Taufiqurrahman Teuku Muhammad Azani Teuku Zulkarnaen Tiara, Dewi Titi Yulmaida Towaka, Suleman Uli Artha Manullang Ulia Fitri Ulya Alfandi Umi Kalsum Vidiana Anggeranika Vitia Cahyono Wahab, Isnaeni Wahyudin, Naufal Ilma Wahyudinsyah Waliyudin Waliyudin Widayati, Ulfa Widyana Verawati Siregar Wirdatul Ahya Yanita Yasin, Yade. K Yasmin Yatari Yusicha Yuli Asbar Yuniasih, Dewi Zabila, Mariana Afna Zahrul Fuadi Zait, Goma zamzami Zulfan