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Journal : Journal of Management and Creative Business

Pengaruh Deskriptor Pembelian Terhadap Kebahagiaan Konsumen Muhammad Ilham; Mahjudin Mahjudin; Dody Suhermawan; Enny Istanti
Journal of Management and Creative Business Vol. 1 No. 4 (2023): Oktober : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v1i4.1617

Abstract

The research highlights the results of a multivariable study on the influence of purchase descriptors on consumer happiness. Using a well-established consumer decision-making paradigm, participants were randomly assigned to hypothetical scenarios in which purchase descriptors were experimentally manipulated. The variables consumer happiness, subjective well-being, consumer choice, and additional consumer attitudes were used as outcome variables. There is evidence that participants varied in terms of consumer happiness based on the specific purchase description conditions they were assigned. This research contributes to the scientific literature on consumer decision making by adding clarity to the role of important purchase-related variables on consumer happiness.
Co-Authors , Muhamad Riski , Palendo Ricardo Abdul Halim Abdul Muis Mappalotteng Afifah Zahra Afriansyah . Agum Faza Al Fatta Agung Pranawa Maheswara Agus Iskandar Aisyah Aisyah Al Qadri, Muamar Ali Dzulfigar Ali Imron Amalina Puspita Mafazi Amrie Firmansyah Ari Awalulrahman Arisani, Muhammad Hakim Arlina Astria Ayu Ramadianti Ayu Lestari Baharman BAHRUDI EFENDI DAMANIK Bambang Budiantono Bambang Sri Anggoro, Siska Andriani Barudin Bekti Afriani Pratiwi Budiasih Widiastuti Chotir Mochammad Sholeh Citra Putri Perdana Corry Iriani R Damanhuri Daud Daniel Dharmawan Danik Septianingrum Deni Ardianzah Devi Mulia Sari Devi Puja Kesuma Dewi Fatmarani Surianto Dian Mahera Dienda Malika Azzahra Dinda Nopriansary Haslindra Dody Suhermawan Dody Wijaya Hardi Dwi Nizia Saragih dzulasfi Efi Cahayani Emriadi Enny Istanti Ery Suhartanto Eryana Eryana Faldin Baen Fardiansyah, Ahmad Irzal Fatimah Hanifatusshiddiq Febri Yuliani Firdaus Firdaus Fitria Annisa Walyatalaththof Fitriah Ningsih G. A. Sri Oktariyani Ghaisan Daffa Al Fayadh Hafidhotuz Zakkiyah Hafizah Hafizah Hanum Resti Saputri Haryo Wicaksono Hasman Hasyim Henny Magdalena Henry Munandar Manik Iin Nur Yasinta Ikrar Taruna Syah Ines Harum Sari Irja T. Simbiak Istihara Safitri Ita Rosvita Jadfan Sidqi Fidari Janusi Waliamin Jerri Pratama Jumarddin La Fua Junarti Junarti Juni Purnama Wati Kasmiati Koeshadi Sasmito Lalu Adi Permadi Layil Safitri Lokapitasari Belluano, Poetri Lestari Lucia Litha Respati Lucky Prayoga M TAUFIQ M. Rangga Syahputra Saragih M.Agil Al-munawar Mahjudin Mahjudin Mahmud Alpusari Mansyur M. Maroni Maroni Mhd Faza Suwardana Monita Y. Beatrick Muammar Khaddafi Muchamad Fajri Amirul Nasrullah Mudjiran Mudjiran Muh. Bahly Basri Muhammad Afdhal Aldafa Muhammad Aiman Zikri Zega Muhammad Al Ikhsan Muhammad Arafat Abdullah Muhammad Najmi Akbar Muhammad Najwa Authory Muhammad Rafli Aditya H. Muhammad Rangga Ramadhansyah Muhammad Rizki Zakaria Muhammad Syauqi Ramdhani Murtiadi Awaluddin Nadia Gunawan Nani Restati Siregar Nazwa Nazwa NEVIATY PUTRI ZAMANI NIZMI PUTRI Pramulya, Rahmat Prio Teguh Putri Aisyatun Najwa Putri Aulia Kirana Putri Catur Ayu Lestari Rafik Patrajaya Rahmah Nabila Putri Rahmat Asy’ari Rahmat Taufiq Rahmat, Ayi Raja Irama Pujangga Reski Wulandari Revia Oktaviani Rifqo Aulia Murtadha Rinda Sari Ririn Wise Liner Risty Jayanti, Risty Riswan Efendi RITONGA, ZON SAROHA Rizal Krisna Royhan Akmal Firdaus Ruzikna " Ryan Kurniawan Ritonga Safwan Saifullah Sakaria Sakdillah S Satria Putra Ramadhan Selmiana Salam Silvia Utari Sinar Indra Kusuma Siti Nurul Aini Rangkuti Sofie Indah Tricahyani Sri Wahyuni Suci Ramadayani Sudirman Sudrayat Sugiyono Sugiyono Sulaiman Hasibuan Sumiati Sumiati Sumiati Sumiati Susilawati Susilawati Syamsudduha, Syamsudduha Syauki Billi Asdani Tegar Prayoga Putra Thessa Herdyana Tommy Trides Tri Inda Fadhila Rahma Tuti Hastuti Ulfiatun Nadiroh Verawati Ayu Lestari Vressillia Witama Wahju Wulandari Wahyu Hidayat Wakidi Wakidi Wilga Kevin Valindra Yazid Abid Az Zaky Yeni Stiadi Yudi Setiawan Yuniarti Yuniarti